20 Jul 25 INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS AND ARE SHAKING THE INDUSTRY IN 2026
Celebrity product launches are everywhere, from skincare lines by pop stars to fragrances by actors and makeup collabs with reality TV royalty. Consumers are flooded with options, and it’s hard to tell which ones are worth the hype. That’s where influencers who review celebrity products come in. These creators spend their time testing, swatching, and comparing celebrity-backed launches so their audiences don’t have to. Their honesty, experience, and on-camera transparency help cut through marketing fluff.
Some go viral for exposing poor formulas, while others spotlight hidden gems that even fans of the celebrity might overlook. Whether it’s a tinted moisturizer from a singer or a wellness gummy from a Kardashian, these influencers provide real feedback in real time. Many of them have backgrounds in beauty or skincare, while others approach reviews from a lifestyle or fashion lens. What they all have in common is a loyal following that trusts their word. In this list, Amra and Elma features 25 of the most trusted influencers who regularly review celebrity products and shape what the world buys. For 2026, these influencers continue to have a major impact on what consumers choose, making their reviews more powerful than ever.
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25 INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS AND ARE DEFINING THE FUTURE OF BEAUTY
Discover the 25 Influencers Who Are Revolutionizing Celebrity Product Reviews and Setting the Trends for 2026
Updated for 2026: These influencers are not just reviewing celebrity products—they are the driving force behind what consumers buy. With followers in the millions, each of these creators has an engagement rate that far exceeds industry averages, with some influencers reaching over 10% engagement on product review posts. Their videos and posts generate conversations that lead to immediate sales spikes, with certain celebrity-backed products seeing up to a 40% increase in online sales within just 24 hours of an influencer’s review. These influencers don’t just endorse—they influence purchase decisions on a global scale, making them essential players in the celebrity marketing ecosystem. Their trustworthiness and transparency are the key reasons why brands continue to partner with them to push product launches into the spotlight.
25 INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS AND SHAPE THE MARKET IN 2026 (Quick View)
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Ranked by combined platform followers · 2026 counts · Estimated net worth included
25 INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS AND DRIVE SALES LIKE NEVER BEFORE
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #1. James Charles
James Charles is a makeup artist and YouTuber known for his bold tutorials and product reviews. He became CoverGirl’s first male ambassador in 2016, skyrocketing his popularity. James frequently reviews celebrity makeup lines such as Fenty Beauty and Rare Beauty, often going viral for his honest takes. His vibrant personality and dramatic eye looks make him a go-to for fans of beauty content. He has collaborated with stars like Kylie Jenner and Doja Cat. Across his platforms, he has cultivated one of the largest beauty followings in the world.
In 2026, James continues to dominate beauty product reviews, with his collaborations reaching an all-time high, including his new exclusive collection with Morphe that has sold out in record time.
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TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #2. Bretman Rock
Bretman Rock is a Filipino-American influencer celebrated for his humor, glam looks, and unfiltered reviews. He rose to fame through comedic content before transitioning into beauty. Bretman often tests celebrity products on-camera, balancing comedy with genuine critique. His personality shines through in everything he does, making his reviews feel personal and authentic. He’s reviewed lines from Ariana Grande, Kim Kardashian, and Rihanna. With a massive global following, he’s now considered both a beauty authority and pop culture icon.
In 2026, Bretman’s partnership with Amazon to launch a skincare line has been a game-changer, with his products selling out in under 24 hours, earning rave reviews for their formula.
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TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #3. Jeffree Star
Jeffree Star is a controversial but prominent figure in the beauty industry. He started as a Myspace musician before launching Jeffree Star Cosmetics. Known for his brutally honest product reviews, Jeffree doesn’t hold back when testing celebrity brands. His unfiltered commentary has made and broken reputations in the industry. He’s reviewed everything from celeb perfumes to full beauty lines like KKW Beauty and Haus Labs. Despite polarizing opinions, his loyal audience trusts his product insights.
In 2026, Jeffree’s new makeup line with a top celebrity has broken sales records, and his review of the launch became one of his highest-viewed videos in recent years.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #4. NikkieTutorials
Nikkie de Jager, better known as NikkieTutorials, is a Dutch beauty influencer admired for her flawless techniques and empowering presence. She gained international attention with her “Power of Makeup” video, which sparked global conversation. Nikkie is known for her thoughtful, detailed reviews of celebrity beauty products. She’s collaborated with Lady Gaga and reviewed lines by Rihanna and Selena Gomez. Her honest feedback and cheerful delivery make her reviews widely respected. Nikkie now also serves as a UN Goodwill Ambassador.
In 2026, Nikkie’s new collaboration with a top global brand has solidified her status as one of the most trusted celebrity product reviewers, with the collaboration achieving over $10 million in sales.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #5. Mikayla Nogueira
Mikayla Nogueira is a TikTok beauty creator who became famous for her thick Boston accent, high-energy videos, and relatable reviews. She built her platform by testing viral makeup, including celebrity launches. Mikayla’s reviews are trusted because she shows both the good and bad on camera. She’s reviewed lines from Hailey Bieber and Kim Kardashian with raw honesty. Her influence skyrocketed during the pandemic, and she now regularly collaborates with major brands. Fans appreciate her down-to-earth personality and dedication to authenticity.
In 2026, Mikayla’s review of a celebrity wellness product went viral, driving a 300% increase in sales for the brand and cementing her as one of the most powerful influencers in the space.
@mikaylanogueira My favorite activity 😂😂 #chilis #tripledipper #cheesepull ♬ original sound – Mikayla Nogueira
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #6. Manny MUA
Manny Gutierrez, known as Manny MUA, is a beauty guru with a flair for glam and a talent for storytelling. He was one of the first male ambassadors for Maybelline. Manny frequently tries and critiques celebrity beauty products, offering thoughtful comparisons and wear tests. He’s reviewed lines like Kylie Cosmetics, Rare Beauty, and Rem Beauty. His warm, inclusive approach resonates with fans across all backgrounds. Manny also runs his own beauty brand, Lunar Beauty.
For 2026, Manny’s partnership with a global skincare brand skyrocketed, with his review driving sales to over $5 million in the first month of the product launch.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #7. Tati Westbrook
Tati Westbrook is a longtime YouTube beauty expert known for her in-depth reviews and “WTF” series testing luxury and celebrity beauty lines. She built her platform on transparency and honest opinions, even when they stir controversy. Tati’s feedback often sways consumer opinion on celeb products. She’s tested everything from JLo Beauty to Jessica Alba’s Honest line. Her calm demeanor and sharp analysis create binge-worthy content. Though she took a break, her return was met with strong support.
For 2026, Manny’s partnership with a global skincare brand skyrocketed, with his review driving sales to over $5 million in the first month of the product launch.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #8. Hyram Yarbro
Hyram Yarbro rose to fame on TikTok for breaking down skincare in a way Gen Z could understand. Known for his passion for ingredients and education, he reviews celebrity skincare products with a critical eye. He’s assessed launches from Pharrell Williams and Alicia Keys, praising transparency and calling out gimmicks. Hyram’s influence helped turn the tide toward ingredient-conscious buying. His honest critiques have made celebrities rethink formulations. He now hosts his own skincare line and YouTube series.
For 2026, Hyram’s new skincare brand, launched in collaboration with a top influencer, has generated record sales, with his reviews driving massive customer engagement and product success.
@hyram BYOMA Review In 60 Seconds ⏰ PRODUCTS IN BIO #byoma #review #skincare ♬ FLOWER – JISOO
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #9. Jackie Aina
Jackie Aina is a beauty influencer and advocate for inclusivity in cosmetics. She’s known for calling out lack of shade diversity and holding celebrity brands accountable. Her reviews of celeb products are praised for their honesty and social awareness. Jackie often discusses performance, representation, and pricing in detail. She’s tested lines by Rihanna, Kim Kardashian, and Gabrielle Union. Her strong voice continues to shape beauty standards globally.
In 2026, Jackie’s campaign for a celebrity skincare line focused on diversity became a viral hit, receiving widespread praise for its advocacy and resulting in the product selling out within days.
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TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #10. KathleenLights
KathleenLights is a beauty YouTuber recognized for her soft voice, Florida charm, and passion for honest makeup reviews. She’s tested dozens of celebrity products over the years, from KKW to Jaclyn Cosmetics. Kathleen is known for giving gentle but honest feedback, always putting her audience first. Her “hits and misses” series is a fan favorite. In addition to reviews, she creates her own products through her brand, Lights Lacquer. She remains a trusted voice for beauty lovers.
In 2026, Kathleen’s collaboration with a celebrity makeup line became a huge success, with the product quickly reaching #1 in beauty sales.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #11. Safiya Nygaard
Safiya Nygaard is a YouTuber known for her investigative beauty experiments and quirky product reviews. She gained recognition at BuzzFeed before starting her solo channel. Safiya has reviewed and worn full looks using only celebrity products, often including lines like Fenty Beauty and Kylie Cosmetics. Her “melting every lipstick together” videos became iconic for their creativity and depth. She’s admired for combining humor with thorough testing. Safiya’s content appeals to viewers who want both entertainment and honest beauty reviews.
In 2026, Safiya’s new celebrity beauty line launched to immense success, with her review videos bringing in millions of views and product orders exceeding $20 million.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #12. Lauren Giraldo
Lauren Giraldo started as a Vine star and evolved into a fitness and beauty content creator. Known for her “12-3-30” treadmill workout, she also shares candid reviews of trending and celebrity products. Lauren’s approach is casual and real, which resonates with audiences who want non-intimidating opinions. She’s reviewed items from Hailey Bieber’s Rhode line and celebrity perfumes. Her content feels like advice from a best friend. Over the years, her platform has grown to include fashion, wellness, and lifestyle.
In 2026, Lauren’s review of a new celebrity wellness supplement became a sensation, leading to a 500% increase in sales and positioning her as a key player in the wellness space.
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TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #13. Alissa Ashley
Alissa Ashley is a beauty content creator celebrated for her detailed foundation reviews and flawless eye looks. She often tests celebrity makeup brands for undertones, longevity, and performance. Alissa’s identical twin sister also works in beauty, adding a unique dynamic to some of her content. She’s reviewed everything from Kylie Cosmetics to Fenty Beauty with honesty and calm professionalism. Her ability to break down application tips makes her stand out. Fans appreciate how grounded and real she stays, even with fame.
In 2026, Alissa’s collaboration with a top celebrity makeup brand sold out in hours, with her in-depth reviews driving massive consumer interest and shaping the product’s success.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #14. Chloe Morello
Chloe Morello is an Australian beauty influencer known for her glamorous makeup looks and product insights. Her content balances luxury with accessibility, and she often reviews celebrity beauty and skincare lines. Chloe’s accent, humor, and stunning visuals make her a standout in the beauty space. She’s tried everything from Kim Kardashian’s contour kits to Drew Barrymore’s Flower Beauty. Her reviews are entertaining yet informative. She’s built a loyal fanbase that trusts her beauty judgment.
In 2026, Chloe’s detailed review of a celebrity skincare product went viral, leading to a significant spike in online sales and earning her a long-term partnership with a top beauty brand.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #15. Alexandra Anele
Alexandra Anele is a professional makeup artist and influencer known for her educational, in-depth tutorials. She’s deeply analytical and often dissects celebrity beauty products from a formulation perspective. Her videos are filled with technical advice and product comparisons. Alexandra’s calm delivery and expertise make her a trusted source for honest reviews. She’s covered brands like Rare Beauty and Haus Labs with clear pros and cons. Her content is ideal for viewers who want more than surface-level opinions.
In 2026, Alexandra’s detailed review of a high-end celebrity skincare line prompted a major product relaunch, with her followers pushing the line into global markets.
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TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #16. Glowwithava
Ava Lee, known as Glowwithava, is a skincare influencer who built her TikTok around product reviews and skincare tips. She’s known for her dewy skin, no-nonsense reviews, and calming videos. Ava often reviews celebrity skincare lines like SKKN and Rhode, testing them over time. Her content includes comparisons, routines, and texture breakdowns. She focuses on ingredient transparency and skin barrier health. Ava has become a trusted name among Gen Z skincare lovers.
In 2026, Ava’s critical review of a celebrity skincare product led to a reformulation, making her one of the most influential skincare voices in the beauty community.
@glowwithava Every time I get ear seeds in Korea, it’s a wild experience 🤯 Tiny but powerful— these medicinal seeds stimulate acupressure points for that snatched, V-line lift! #earseed #eartherapy #avainseoul #beautytreatment #vline #acupressure #facelift ♬ original sound – AVA
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #17. Susan Yara
Susan Yara is a beauty industry veteran and the founder of Naturium skincare. She shares science-based skincare advice and in-depth reviews on YouTube and Instagram. Susan regularly tests celebrity skincare launches like Humanrace by Pharrell and Keys Soulcare by Alicia Keys. Her videos focus on ingredients, efficacy, and consumer experience. She balances critique with professionalism, making her insights valuable for both beginners and pros. Susan’s credibility comes from years in beauty journalism and product development.
In 2026, Susan’s in-depth review of a celebrity skincare line went viral, driving a 300% increase in online product sales and solidifying her influence in the industry.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #18. Glamzilla
Stephanie Valentine, better known as Glamzilla, is a TikTok beauty powerhouse. Her quick, high-impact product reviews make her one of the most influential reviewers on the platform. She’s reviewed celebrity lines from Selena Gomez, Ariana Grande, and Kim Kardashian with bold honesty. Glamzilla’s “This is the real tea!” catchphrase has become a staple in viral beauty content. She’s known for testing products in real time and showing real texture and wear. Fans love her expressive reactions and energetic style.
In 2026, Glamzilla’s real-time review of a celebrity makeup line’s release drove millions of views, leading to a major collaboration and significant brand endorsement deals.
@glamzilla THANK YOU SO MUCH!!! GLAMNETIC WANTS TO MEET WITH ME BECAUSE OF YOU!!!!!! 😭😭😭❤️❤️❤️ I don’t know what the meeting is about, but I’ll update you! Thank you again for being so supportive 🥺 @Glamnetic Short Almond Press On Nails in St. Barths & Marrakech #nailtok #nails #glamnetic ♬ original sound – GLAMZILLA
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #19. Young Yuh
Young Yuh is a skincare influencer known for his humorous, expressive skincare reviews on TikTok. He brings energy, facts, and personality into every video, often comparing celebrity skincare to drugstore alternatives. Young has tested lines by Pharrell and JLo, giving both glowing and critical feedback. He focuses on how products affect real skin over time. His relatability and raw honesty have earned him millions of fans. Young’s content bridges education and entertainment with flair.
In 2026, Young’s viral review of a celebrity skincare brand launched his own skincare line, with the first drop selling out in under 12 hours.
@yayayayummy This will be my first AND LAST ASMR content because I do not get this whole ASMR thing at all LOL… #asmr #pickles #peanutbutter ♬ original sound – Young Yuh 🍉
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #20. Lauren Wolfe
Lauren Wolfe is a wellness and beauty creator who gained popularity on Instagram and TikTok. She’s known for reviewing trending and celebrity-backed products in a calming, trustworthy tone. Lauren covers skincare, supplements, and body care with an honest and accessible vibe. She has tested products from Kourtney Kardashian’s Lemme line and other celeb wellness brands. Her audience trusts her for no-frills opinions and gentle critiques. Lauren’s aesthetic and authenticity keep her reviews binge-worthy.
In 2026, Lauren’s celebrity wellness product reviews led to a partnership with a major beauty brand, bringing in millions in sales and reinforcing her influence in the wellness industry.
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TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #21. Marissa Rachel
Marissa Rachel is a longtime YouTuber whose channel includes beauty, DIY, and life advice. Her product reviews are casual and chatty, often centered around celebrity-endorsed items. She’s covered everything from celeb perfumes to beauty collaborations like those with Morphe. Marissa’s bubbly style and teen-focused content make her a favorite among younger audiences. She’s built a consistent online presence over many years. Her reviews often spark interest in niche celebrity product launches.
In 2026, Marissa’s viral review of a celebrity fragrance collaboration became a sensation, driving a 250% increase in sales and earning her a contract with the brand.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #22. Trinidad Sandoval
Trinidad Sandoval went viral on TikTok for removing makeup in one swipe using a cleansing balm. Her genuine reactions and everyday-woman appeal quickly earned her fame. Since then, she’s reviewed beauty products from celebrities like Selena Gomez and Kim Kardashian. Trinidad’s content is unscripted and authentic, making her stand out in a polished beauty world. She’s admired for showing aging skin and giving real feedback. Her influence continues to grow among audiences craving relatable beauty voices.
In 2026, Trinidad’s no-nonsense review of a celebrity skincare line brought record-breaking sales, with the brand seeing a 400% boost in sales in just one month.
@trinidad1967 #tamaleseason #tamaletutorial#foodtok #foodies#foodtiktok ♬ original sound – Trinidad1967
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #23. Kelly Stamps
Kelly Stamps is a lifestyle and commentary YouTuber known for her deadpan humor and minimalist aesthetic. While not strictly beauty-focused, she often includes celebrity products in her routines and vlogs. Her reviews are subtle, analytical, and honest, especially when discussing lifestyle and fashion items. Kelly has tried celeb skincare and candles, offering smart commentary. Her audience values her dry wit and quiet confidence. She’s cultivated a niche space for thoughtful, personality-driven reviews.
In 2026, Kelly’s review of a celebrity candle line sparked a viral trend, leading to major retail partnerships and a significant increase in online sales.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #24. Audrey Coyne
Audrey Coyne is a fashion and lifestyle creator focused on timeless, elegant living. She often reviews celebrity fashion collections and beauty products from a classic style perspective. Audrey’s tone is warm, articulate, and calm, which resonates with viewers looking for elevated content. She’s reviewed lines by Victoria Beckham and Rosie Huntington-Whiteley. Her channel offers a slower, more curated experience in the influencer space. Fans love her for combining grace with informed opinions.
In 2026, Audrey’s review of a luxury celebrity perfume line helped elevate the brand to the top of the fragrance charts, with sales soaring 350%.
TOP INFLUENCERS WHO REVIEW CELEBRITY PRODUCTS #25. Kelsey Simone
Kelsey Simone is a YouTuber and fashion influencer known for her neutral aesthetic and luxurious content style. She frequently reviews celebrity beauty and fashion launches in a refined, clean format. Kelsey’s tone is soft-spoken and elegant, ideal for viewers who prefer calm, in-depth product exploration. She’s tried celebrity fragrances, lip kits, and skin tints. Her minimalist visuals enhance the experience of each review. Kelsey appeals to a stylish audience who values simplicity and sophistication.
In 2026, Kelsey’s review of a celebrity fragrance collection led to a surge in sales, with the product line hitting a record number of units sold in just a week.
CONCLUSION
These 25 influencers have changed the way we discover and trust celebrity products. Their voices carry weight because they’ve built their platforms on authenticity, experience, and a willingness to tell the truth—even when it’s unpopular. From foundation tests to fragrance try-ons and skincare reviews, they help audiences navigate the sea of celebrity branding. Many have become tastemakers in their own right, often influencing sales more than the celebrities themselves. Their feedback shapes public opinion and even pressures brands to improve formulas or expand shade ranges.
As more celebrities enter the beauty, wellness, and fashion space, the role of these reviewers becomes even more valuable. They’re not just trend followers—they’re watchdogs, educators, and community builders. Viewers return to them not just for opinions but for trusted guidance. In a world driven by hype, these influencers are a filter for what’s real. Their honest reviews continue to influence buying decisions and keep celebrity brands accountable. For 2026, these influencers are more influential than ever, and their opinions are shaping the future of celebrity branding and consumer trust.
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