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INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS

22 Jul 25 INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS IN 2026 THAT WILL BLOW YOUR MIND

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Seasonal beauty drops have become one of the most exciting trends in the skincare and makeup world. From bronzing serums to glow drops and limited-edition palettes, these launches often align with changing weather, fashion moods, and skincare needs. Influencers play a huge role in shaping which of these products go viral and which ones fade out quickly. Content creators in 2026 aren’t just reviewing seasonal beauty—they’re defining it. Whether it’s Alix Earle’s real-time GRWM using summer drops or Huda Kattan’s glamorous breakdown of holiday collections, these influencers drive what audiences want to try.

Amra and Elma highlights that most followers rely on influencers’ honest reviews, wear tests, and ingredient deep-dives before making a purchase. Many of them also launch their own seasonal lines or collaborate on limited collections with major brands. Their platforms serve as real-time beauty magazines with swatches, reactions, and application tips. Each of these 25 influencers has a unique voice and audience, but they all share one thing: serious impact on seasonal beauty trends. If you’re looking for the best voices reviewing seasonal beauty in 2026, this list is your ultimate guide.

 

 

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25 INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS IN 2026 THAT WILL CHANGE YOUR BEAUTY ROUTINE FOREVER

 

These 25 Influencers Are Setting the Standard for Seasonal Beauty Drops in 2026, and You Won’t Want to Miss Their Reviews.

 

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Updated for 2026: Influencers who review seasonal beauty drops in 2026 are driving more than just trends—they’re shaping the entire beauty market. With a staggering 73% of beauty sales now influenced by social media recommendations, these creators are the gatekeepers of what’s hot and what’s not. In fact, the beauty industry is seeing a 35% year-over-year growth in sales attributed directly to influencer collaborations and reviews. From exclusive product launches to detailed wear tests, these 25 influencers have the power to launch a product into instant stardom. Their followers trust them to break down ingredients, show real-life wear tests, and offer genuine recommendations, resulting in viral hits that redefine the beauty landscape.

25 Influencers Who Review Seasonal Beauty Drops in 2026 That Will Blow Your Mind

Seasonal Beauty Drop Review Rankings 2026

New Season. New Drops. No Filter. 25 Influencers Who Review Seasonal Beauty Drops in 2026 That Will Blow Your Mind
From First Impressions to Sell-Out Events — the Voices That Move Product

Ranked by primary platform followers · 2026 counts · Beauty niche & estimated net worth included

# Creator Followers Niche Est. Net Worth & Seasonal Drop Authority
1
Huda Kattan Beauty
Beauty
Net Worth ~$560M Huda Beauty global cosmetics empire valued at $1.2B with full founder control regained in 2025, HB Investments chairman income backing founders globally, Forbes America's Richest Self-Made Women recognition, TIME100 Impact honoree, and a seasonal beauty drop review format that carries more commercial authority than any other creator on this list because she evaluates new launches not as a consumer but as a competing founder with 15+ years of product development experience — her reviews identify formulation quality, pricing strategy, and positioning decisions that no lifestyle beauty reviewer without a manufacturing background can assess, and when she recommends a seasonal drop to 56.9M followers it functions as a peer endorsement from someone who has spent over a decade making products at the same level, which is the single most commercially powerful review context that exists in the beauty influencer market.
Huda Beauty global cosmetics empire valued at $1.2B with full founder control regained in 2025, HB Investments chairman income backing founders globally, Forbes America's Richest Self-Made Women recognition, TIME100 Impact honoree, and a seasonal beauty drop review format that carries more commercial authority than any other creator on this list because she evaluates new launches not as a consumer but as a competing founder with 15+ years of product development experience — her reviews identify formulation quality, pricing strategy, and positioning decisions that no lifestyle beauty reviewer without a manufacturing background can assess, and when she recommends a seasonal drop to 56.9M followers it functions as a peer endorsement from someone who has spent over a decade making products at the same level, which is the single most commercially powerful review context that exists in the beauty influencer market.
2
Bretman Rock Beauty / Lifestyle
Beauty / Lifestyle
Net Worth ~$7M YouTube ad revenue from 8M+ subscribers and 500M+ lifetime views, Colourpop collaboration income, Wet n' Wild and Morphe partnership fees, Crocs collaboration income, MTV Following: Bretman Rock and YouTube Originals 30 Days with Bretman Rock series income, People's Choice Award Beauty Influencer of the Year, first gay male on the cover of Playboy, Nike Pride "Be True" campaign, and a Filipino-American Hawaii-based beauty and lifestyle seasonal drop review format that is the most distinctly entertaining in the category — he reviews new beauty launches with the same infectious humour, bold application choices, and genuine glamour conviction that has made his contouring tutorials among the most viral in beauty history, and his 19M Instagram followers' above-average engagement rate on beauty content means every seasonal drop he reviews receives a comments and shares volume that significantly amplifies its paid media value beyond the direct sponsored post metrics.
YouTube ad revenue from 8M+ subscribers and 500M+ lifetime views, Colourpop collaboration income, Wet n' Wild and Morphe partnership fees, Crocs collaboration income, MTV Following: Bretman Rock and YouTube Originals 30 Days with Bretman Rock series income, People's Choice Award Beauty Influencer of the Year, first gay male on the cover of Playboy, Nike Pride "Be True" campaign, and a Filipino-American Hawaii-based beauty and lifestyle seasonal drop review format that is the most distinctly entertaining in the category — he reviews new beauty launches with the same infectious humour, bold application choices, and genuine glamour conviction that has made his contouring tutorials among the most viral in beauty history, and his 19M Instagram followers' above-average engagement rate on beauty content means every seasonal drop he reviews receives a comments and shares volume that significantly amplifies its paid media value beyond the direct sponsored post metrics.
3
NikkieTutorials Beauty
Beauty
Net Worth ~$6M YouTube ad revenue from 14.5M subscribers generating $50K–$100K monthly, Nimya brand income including the License to Glow palette, Too Faced and Marc Jacobs Beauty Global Artistry Adviser fees, Beauty Bay collaboration income, and a Dutch beauty educator seasonal drop review format built on the "Power of Makeup" philosophy — that beauty is about creativity and self-expression rather than correction — which gives her seasonal drop reviews a specific permission framework that makes audiences feel their purchase of a new launch is an act of artistry rather than a trend-following impulse buy, and that gives brands launching new seasonal collections access to 14.5M YouTube subscribers whose average watch time per review video is among the highest in the beauty category because they are watching to learn a technique rather than simply to see the product applied.
YouTube ad revenue from 14.5M subscribers generating $50K–$100K monthly, Nimya brand income including the License to Glow palette, Too Faced and Marc Jacobs Beauty Global Artistry Adviser fees, Beauty Bay collaboration income, and a Dutch beauty educator seasonal drop review format built on the "Power of Makeup" philosophy — that beauty is about creativity and self-expression rather than correction — which gives her seasonal drop reviews a specific permission framework that makes audiences feel their purchase of a new launch is an act of artistry rather than a trend-following impulse buy, and that gives brands launching new seasonal collections access to 14.5M YouTube subscribers whose average watch time per review video is among the highest in the beauty category because they are watching to learn a technique rather than simply to see the product applied.
4
Jeffree Star Beauty
Beauty
Net Worth ~$200M Jeffree Star Cosmetics annual revenue with Blood Lust, Alien, and seasonal collection franchise income, Killer Merch fulfilment company income, Wyoming yak farming and ranch income, real estate portfolio, YouTube ad revenue from 15M+ subscribers, and a seasonal beauty drop review format whose commercial power rests entirely on a reputation for unfiltered honesty that has made his ratings simultaneously feared and coveted — a positive Jeffree Star seasonal drop review can trigger a sell-out event within 24 hours, while a negative review has measurably suppressed a product's commercial launch trajectory in documented cases, giving his reviews a binary commercial consequence that no other reviewer on this list generates with the same reliable consistency regardless of the brand's marketing spend or pre-launch seeding strategy.
Jeffree Star Cosmetics annual revenue with Blood Lust, Alien, and seasonal collection franchise income, Killer Merch fulfilment company income, Wyoming yak farming and ranch income, real estate portfolio, YouTube ad revenue from 15M+ subscribers, and a seasonal beauty drop review format whose commercial power rests entirely on a reputation for unfiltered honesty that has made his ratings simultaneously feared and coveted — a positive Jeffree Star seasonal drop review can trigger a sell-out event within 24 hours, while a negative review has measurably suppressed a product's commercial launch trajectory in documented cases, giving his reviews a binary commercial consequence that no other reviewer on this list generates with the same reliable consistency regardless of the brand's marketing spend or pre-launch seeding strategy.
5
James Charles Beauty
Beauty
Net Worth ~$22M Morphe x James Charles 39-shade sellout palette income, Sisters Apparel merchandise revenue, CoverGirl first-male-brand-ambassador fees, YouTube ad revenue from 38M+ subscribers and 5B+ lifetime views, two People's Choice Awards, three Streamy Awards, Call Me Back music income, and a seasonal beauty drop review format embedded in a high-entertainment GRWM and collab ecosystem where new products are tested in real-time applications that reveal performance under extended wear, complex lighting conditions, and genuine creative use rather than in isolated swatches — his audience watches for the application entertainment and absorbs the product assessment as part of the experience, producing a review format that converts at above-average rates precisely because the audience is not in a defensive analytical mode but in an emotionally engaged viewing state when the product information lands.
Morphe x James Charles 39-shade sellout palette income, Sisters Apparel merchandise revenue, CoverGirl first-male-brand-ambassador fees, YouTube ad revenue from 38M+ subscribers and 5B+ lifetime views, two People's Choice Awards, three Streamy Awards, Call Me Back music income, and a seasonal beauty drop review format embedded in a high-entertainment GRWM and collab ecosystem where new products are tested in real-time applications that reveal performance under extended wear, complex lighting conditions, and genuine creative use rather than in isolated swatches — his audience watches for the application entertainment and absorbs the product assessment as part of the experience, producing a review format that converts at above-average rates precisely because the audience is not in a defensive analytical mode but in an emotionally engaged viewing state when the product information lands.
6
Zoë Sugg Beauty / Lifestyle
Beauty / Lifestyle
Net Worth ~$4M Zoella Beauty product line sold at Superdrug generating £3.8M annually at peak, Zoella Lifestyle homeware collection income, Girl Online debut novel fastest-selling debut novel in UK history income, Penguin book deal income, Filmm and Template app income, YouTube $75K monthly ad revenue, Colourpop x Zoella collaboration income, co-founded influencer management agency income, and a Brighton-based OG beauty YouTuber seasonal drop review format that delivers one of the UK beauty market's most commercially effective product endorsements — her "big sister" approach where she discusses new seasonal launches as though giving beauty advice to a trusted friend rather than performing a sponsored review produces audience trust levels that have been sustaining repeat purchase behaviour from a loyal UK and international audience since 2009, making her seasonal drop coverage the longest-running consecutive trust relationship in the UK beauty influencer category.
Zoella Beauty product line sold at Superdrug generating £3.8M annually at peak, Zoella Lifestyle homeware collection income, Girl Online debut novel fastest-selling debut novel in UK history income, Penguin book deal income, Filmm and Template app income, YouTube $75K monthly ad revenue, Colourpop x Zoella collaboration income, co-founded influencer management agency income, and a Brighton-based OG beauty YouTuber seasonal drop review format that delivers one of the UK beauty market's most commercially effective product endorsements — her "big sister" approach where she discusses new seasonal launches as though giving beauty advice to a trusted friend rather than performing a sponsored review produces audience trust levels that have been sustaining repeat purchase behaviour from a loyal UK and international audience since 2009, making her seasonal drop coverage the longest-running consecutive trust relationship in the UK beauty influencer category.
7
Jaclyn Hill Beauty
Beauty
Net Worth ~$2M Jaclyn Cosmetics founder income including multiple sellout holiday and seasonal collection launches, Morphe x Jaclyn Hill palette collaboration income, BECCA highlighter collaboration income credited with significantly growing the brand's market value, YouTube ad revenue from 5.5M subscribers, and a professional makeup artist-to-beauty founder seasonal drop review format that evaluates new launches with the specific technical eye of someone who has spent thousands of hours working in camera-ready makeup application for professional clients — her reviews of pigmentation, blendability, and wear time carry the authority of a practitioner who knows exactly what "good" looks like on skin under professional lighting, and her Jaclyn Cosmetics product development experience gives her genuine credibility when praising or critiquing the formulation choices that most lifestyle reviewers assess purely by visual appearance rather than performance standard.
Jaclyn Cosmetics founder income including multiple sellout holiday and seasonal collection launches, Morphe x Jaclyn Hill palette collaboration income, BECCA highlighter collaboration income credited with significantly growing the brand's market value, YouTube ad revenue from 5.5M subscribers, and a professional makeup artist-to-beauty founder seasonal drop review format that evaluates new launches with the specific technical eye of someone who has spent thousands of hours working in camera-ready makeup application for professional clients — her reviews of pigmentation, blendability, and wear time carry the authority of a practitioner who knows exactly what "good" looks like on skin under professional lighting, and her Jaclyn Cosmetics product development experience gives her genuine credibility when praising or critiquing the formulation choices that most lifestyle reviewers assess purely by visual appearance rather than performance standard.
8
Alix Earle Beauty / Lifestyle
Beauty / Lifestyle
Net Worth ~$20M Forbes Top Creator $8M annual earnings, Poppi equity windfall from PepsiCo's $1.65B acquisition, Benefit Cosmetics and L'Oréal ambassador fees, UTA representation, Hard Rock sponsorship, Unwell Network Hot Mess podcast, and a documented seasonal beauty drop commercial phenomenon — the "Alix Earle Effect" — where a single mention of a new launch product in a GRWM causes 80–100% sell-through at Ulta and Sephora within 24 hours — making her the only creator on this list whose seasonal drop reviews function less like traditional editorial coverage and more like a guaranteed sell-out event, and whose per-mention commercial value for a new beauty launch is the highest in the category regardless of follower count, because her audience's trust-to-purchase conversion rate for beauty products she mentions in a casual GRWM context outperforms every other beauty review format currently operating on TikTok or Instagram.
Forbes Top Creator $8M annual earnings, Poppi equity windfall from PepsiCo's $1.65B acquisition, Benefit Cosmetics and L'Oréal ambassador fees, UTA representation, Hard Rock sponsorship, Unwell Network Hot Mess podcast, and a documented seasonal beauty drop commercial phenomenon — the "Alix Earle Effect" — where a single mention of a new launch product in a GRWM causes 80–100% sell-through at Ulta and Sephora within 24 hours — making her the only creator on this list whose seasonal drop reviews function less like traditional editorial coverage and more like a guaranteed sell-out event, and whose per-mention commercial value for a new beauty launch is the highest in the category regardless of follower count, because her audience's trust-to-purchase conversion rate for beauty products she mentions in a casual GRWM context outperforms every other beauty review format currently operating on TikTok or Instagram.
9
Aimee Song Fashion / Beauty
Fashion / Beauty
Net Worth ~$3M Song of Style fashion and lifestyle blog and brand income, interior design firm income, Two Songbirds podcast co-host advertising income, fashion and beauty brand campaign fees from Revolve, L'Oréal, and Dior, Knot Springs spa investment, and a Korean-American fashion and beauty blogger seasonal drop review format that reaches the specific demographic at the intersection of high-fashion and high-beauty spending — her 7.2M followers are style-literate, brand-aware consumers who evaluate seasonal beauty drops through both the product performance lens and the aesthetic and brand-fit lens simultaneously, meaning her seasonal coverage carries dual commercial value for beauty brands whose product needs to communicate both efficacy and visual compatibility with a fashion-forward lifestyle rather than merely clinical performance or trend relevance in isolation.
Song of Style fashion and lifestyle blog and brand income, interior design firm income, Two Songbirds podcast co-host advertising income, fashion and beauty brand campaign fees from Revolve, L'Oréal, and Dior, Knot Springs spa investment, and a Korean-American fashion and beauty blogger seasonal drop review format that reaches the specific demographic at the intersection of high-fashion and high-beauty spending — her 7.2M followers are style-literate, brand-aware consumers who evaluate seasonal beauty drops through both the product performance lens and the aesthetic and brand-fit lens simultaneously, meaning her seasonal coverage carries dual commercial value for beauty brands whose product needs to communicate both efficacy and visual compatibility with a fashion-forward lifestyle rather than merely clinical performance or trend relevance in isolation.
10
Manny MUA Beauty
Beauty
Net Worth ~$1.5M YouTube ad revenue from 5.5M subscribers, Maybelline history-making first-ever male brand ambassador fees, Benefit collaboration income, Jeffree Star collaboration income, brand campaign fees across the beauty category, and a Mexican-American male beauty YouTuber seasonal drop review format that occupies the specific audience of men and non-binary viewers who engage with beauty content as enthusiasts rather than professionals — his reviews of new seasonal drops validate male participation in beauty product culture in a way that female-forward beauty accounts structurally cannot, giving brands launching gender-inclusive seasonal collections a male-presenting review partner whose audience already purchases beauty products and whose recommendations carry the specific peer-validation weight that makes male beauty consumers most likely to add a new seasonal product to their routine rather than treating it as aspirational content they observe but do not act on.
YouTube ad revenue from 5.5M subscribers, Maybelline history-making first-ever male brand ambassador fees, Benefit collaboration income, Jeffree Star collaboration income, brand campaign fees across the beauty category, and a Mexican-American male beauty YouTuber seasonal drop review format that occupies the specific audience of men and non-binary viewers who engage with beauty content as enthusiasts rather than professionals — his reviews of new seasonal drops validate male participation in beauty product culture in a way that female-forward beauty accounts structurally cannot, giving brands launching gender-inclusive seasonal collections a male-presenting review partner whose audience already purchases beauty products and whose recommendations carry the specific peer-validation weight that makes male beauty consumers most likely to add a new seasonal product to their routine rather than treating it as aspirational content they observe but do not act on.
11
Amra Olevic Reyes Beauty
Beauty
Net Worth ~$2M Amra and Elma influencer marketing agency co-founder income, beauty and fashion brand campaign fees, affiliate commission from a high-glam beauty audience, and a Bosnian-American model and beauty influencer seasonal drop review format that uniquely combines editorial model aesthetics with accessible beauty consumer content — her application of new seasonal drops is simultaneously the most visually striking on the list because her bone structure and skin provide an ideal showcase canvas, and the most commercially effective for luxury and prestige beauty brands whose seasonal collections are priced at the premium tier and require an aspirational visual context that mid-tier lifestyle beauty accounts cannot credibly provide, giving her seasonal coverage a dual commercial function as both a product review and a high-production brand visual that replaces a portion of the editorial photoshoot spend typically required to create that aesthetic quality.
Amra and Elma influencer marketing agency co-founder income, beauty and fashion brand campaign fees, affiliate commission from a high-glam beauty audience, and a Bosnian-American model and beauty influencer seasonal drop review format that uniquely combines editorial model aesthetics with accessible beauty consumer content — her application of new seasonal drops is simultaneously the most visually striking on the list because her bone structure and skin provide an ideal showcase canvas, and the most commercially effective for luxury and prestige beauty brands whose seasonal collections are priced at the premium tier and require an aspirational visual context that mid-tier lifestyle beauty accounts cannot credibly provide, giving her seasonal coverage a dual commercial function as both a product review and a high-production brand visual that replaces a portion of the editorial photoshoot spend typically required to create that aesthetic quality.
12
Hyram Yarbro Skincare
Skincare
Net Worth ~$600K Selfless by Hyram Sephora partnership income across 29 countries, L'Oréal paid partnership after his CeraVe content generated $3.2M in media impact value and 89% increase in global sales in 2020, United Talent Agency signed, affiliate link income from a product-literate skincare audience, and a seasonal skincare drop review format defined by the philosophy that "the ingredients don't lie" — he evaluates new seasonal launches by their formulation rather than their marketing, declines 90–95% of offered brand deals to preserve credibility, and has built the most ingredient-literate skincare review audience on TikTok, meaning a positive seasonal skincare drop review from him converts at rates above any other skincare reviewer on this list because his audience makes purchasing decisions based on understanding the mechanism of action of the product rather than on emotional response to the aesthetic of the launch campaign.
Selfless by Hyram Sephora partnership income across 29 countries, L'Oréal paid partnership after his CeraVe content generated $3.2M in media impact value and 89% increase in global sales in 2020, United Talent Agency signed, affiliate link income from a product-literate skincare audience, and a seasonal skincare drop review format defined by the philosophy that "the ingredients don't lie" — he evaluates new seasonal launches by their formulation rather than their marketing, declines 90–95% of offered brand deals to preserve credibility, and has built the most ingredient-literate skincare review audience on TikTok, meaning a positive seasonal skincare drop review from him converts at rates above any other skincare reviewer on this list because his audience makes purchasing decisions based on understanding the mechanism of action of the product rather than on emotional response to the aesthetic of the launch campaign.
13
Laura Lee Beauty
Beauty
Net Worth ~$2M Laura Lee Los Angeles cosmetics brand founder income, YouTube ad revenue from 4.6M subscribers, brand campaign fees, and a beauty founder-to-YouTuber seasonal drop review format whose product development background gives her coverage of new seasonal launches an operational credibility that pure-lifestyle reviewers cannot claim — she reviews new drops having personally navigated the manufacturing, formulation, packaging, and retail decisions that produce the product she is evaluating, which means her commentary on price-to-formulation value, packaging quality, and shade range curation reflects practical industry knowledge rather than consumer impression, making her reviews particularly useful to the professional makeup artist and serious beauty enthusiast segment of her audience who want an assessment that goes beyond "does this look pretty on camera" to address whether the product is actually well-made.
Laura Lee Los Angeles cosmetics brand founder income, YouTube ad revenue from 4.6M subscribers, brand campaign fees, and a beauty founder-to-YouTuber seasonal drop review format whose product development background gives her coverage of new seasonal launches an operational credibility that pure-lifestyle reviewers cannot claim — she reviews new drops having personally navigated the manufacturing, formulation, packaging, and retail decisions that produce the product she is evaluating, which means her commentary on price-to-formulation value, packaging quality, and shade range curation reflects practical industry knowledge rather than consumer impression, making her reviews particularly useful to the professional makeup artist and serious beauty enthusiast segment of her audience who want an assessment that goes beyond "does this look pretty on camera" to address whether the product is actually well-made.
14
Jackie Aina Beauty
Beauty
Net Worth ~$10M FORVR Mood lifestyle brand founder income, Too Faced collaboration sellout income, Anastasia Beverly Hills, NYX, and e.l.f. brand campaign fees, US Army veteran background, three Streamy Awards, Vanguard Award at the 2021 Beautycon, and a Nigerian-American beauty influencer seasonal drop review format that has made her the most commercially consequential voice in the beauty industry's diversity accountability space — her seasonal drop reviews specifically assess whether new launches include adequate shade ranges and undertone options for darker skin tones, and brands that fail that test in her reviews face a documented audience response that has led to public reformulation commitments, giving her seasonal coverage a quality-control function that no other beauty reviewer on this list performs and that gives inclusive brands launching diverse seasonal collections the most commercially valuable endorsement available in the beauty review category.
FORVR Mood lifestyle brand founder income, Too Faced collaboration sellout income, Anastasia Beverly Hills, NYX, and e.l.f. brand campaign fees, US Army veteran background, three Streamy Awards, Vanguard Award at the 2021 Beautycon, and a Nigerian-American beauty influencer seasonal drop review format that has made her the most commercially consequential voice in the beauty industry's diversity accountability space — her seasonal drop reviews specifically assess whether new launches include adequate shade ranges and undertone options for darker skin tones, and brands that fail that test in her reviews face a documented audience response that has led to public reformulation commitments, giving her seasonal coverage a quality-control function that no other beauty reviewer on this list performs and that gives inclusive brands launching diverse seasonal collections the most commercially valuable endorsement available in the beauty review category.
15
Jake Warden Beauty
Beauty
Net Worth ~$500K TikTok Creator Fund income, beauty brand campaign fees, affiliate commission from a male-presenting Gen Z beauty audience, and a male Gen Z beauty content creator seasonal drop review format that reaches the fastest-growing demographic in the beauty consumer market — young men who are beginning to build beauty routines and whose purchasing decisions are shaped by male-presenting creators whose content removes the gender barrier that has historically made beauty product marketing inaccessible to male consumers — his seasonal drop reviews carry the specific cultural permission that allows Gen Z male viewers to consider a new eyeshadow palette or foundation launch as a relevant purchase rather than a product category outside their identity, and his audience's above-average engagement rates on new product content reflect an actively curious rather than passively observing buyer relationship with the beauty drops he reviews.
TikTok Creator Fund income, beauty brand campaign fees, affiliate commission from a male-presenting Gen Z beauty audience, and a male Gen Z beauty content creator seasonal drop review format that reaches the fastest-growing demographic in the beauty consumer market — young men who are beginning to build beauty routines and whose purchasing decisions are shaped by male-presenting creators whose content removes the gender barrier that has historically made beauty product marketing inaccessible to male consumers — his seasonal drop reviews carry the specific cultural permission that allows Gen Z male viewers to consider a new eyeshadow palette or foundation launch as a relevant purchase rather than a product category outside their identity, and his audience's above-average engagement rates on new product content reflect an actively curious rather than passively observing buyer relationship with the beauty drops he reviews.
16
Desi Perkins Beauty
Beauty
Net Worth ~$2M DEZI SKIN founder income, YouTube ad revenue, brand campaign fees across beauty and skincare, and a Mexican-American beauty creator seasonal drop review format that has evolved from glamour makeup tutorials into science-backed product evaluation after her public documentation of her own hyperpigmentation journey transformed her audience's relationship with beauty from aspirational to problem-solving — her reviews of new seasonal drops now assess SPF and brightening products from the specific frame of reference of someone who has personally tested and compared formulations under documented skin conditions, making her assessments of new launches in the sun care, pigmentation, and complexion categories the most credible in her tier and giving brands in those specific segments a reviewer whose personal skincare journey provides the narrative context that converts audience interest into purchase confidence.
DEZI SKIN founder income, YouTube ad revenue, brand campaign fees across beauty and skincare, and a Mexican-American beauty creator seasonal drop review format that has evolved from glamour makeup tutorials into science-backed product evaluation after her public documentation of her own hyperpigmentation journey transformed her audience's relationship with beauty from aspirational to problem-solving — her reviews of new seasonal drops now assess SPF and brightening products from the specific frame of reference of someone who has personally tested and compared formulations under documented skin conditions, making her assessments of new launches in the sun care, pigmentation, and complexion categories the most credible in her tier and giving brands in those specific segments a reviewer whose personal skincare journey provides the narrative context that converts audience interest into purchase confidence.
17
Sadaf Beauty Beauty / Skincare
Beauty / Skincare
Net Worth ~$500K Beauty and skincare brand campaign fees, affiliate commission from a Middle Eastern and South Asian beauty audience, and an Iranian-Canadian beauty creator seasonal drop review format that serves one of the most commercially underserved audiences in the Western beauty review ecosystem — Middle Eastern and South Asian women whose skin tones, undertones, and beauty concerns are systematically underrepresented in mainstream seasonal beauty drop coverage — her reviews assess new launches through the specific lens of how products perform on olive, deep, and warm-toned complexions in ways that universal-audience reviewers either fail to address or address inadequately, giving beauty brands with genuinely inclusive seasonal collections a placement partner whose audience has the strongest motivation to act on a positive review because they have the fewest alternative trusted sources available to validate a purchase decision for their specific complexion needs.
Beauty and skincare brand campaign fees, affiliate commission from a Middle Eastern and South Asian beauty audience, and an Iranian-Canadian beauty creator seasonal drop review format that serves one of the most commercially underserved audiences in the Western beauty review ecosystem — Middle Eastern and South Asian women whose skin tones, undertones, and beauty concerns are systematically underrepresented in mainstream seasonal beauty drop coverage — her reviews assess new launches through the specific lens of how products perform on olive, deep, and warm-toned complexions in ways that universal-audience reviewers either fail to address or address inadequately, giving beauty brands with genuinely inclusive seasonal collections a placement partner whose audience has the strongest motivation to act on a positive review because they have the fewest alternative trusted sources available to validate a purchase decision for their specific complexion needs.
18
Shayla Beauty
Beauty
Net Worth ~$1M Celebrity makeup artist client income, beauty brand campaign fees, Colourpop x Shayla collaboration sellout income, brand partnership fees from her high-glam makeup expertise, and a professional celebrity makeup artist seasonal drop review format that carries the specific authority of someone who evaluates new products against the standard of what is required for professional client work — her reviews assess whether a new seasonal drop would survive the demands of a red carpet shoot, a 12-hour event day, or a camera-ready close-up under professional lighting, and her 1.5M followers' above-average share of professional makeup artists and serious beauty enthusiasts in the audience means her professional endorsement of a seasonal launch generates industry-level credibility that feeds back into mainstream consumer purchase confidence through the professional recommendation chain, which is the most trusted endorsement pathway in the beauty category.
Celebrity makeup artist client income, beauty brand campaign fees, Colourpop x Shayla collaboration sellout income, brand partnership fees from her high-glam makeup expertise, and a professional celebrity makeup artist seasonal drop review format that carries the specific authority of someone who evaluates new products against the standard of what is required for professional client work — her reviews assess whether a new seasonal drop would survive the demands of a red carpet shoot, a 12-hour event day, or a camera-ready close-up under professional lighting, and her 1.5M followers' above-average share of professional makeup artists and serious beauty enthusiasts in the audience means her professional endorsement of a seasonal launch generates industry-level credibility that feeds back into mainstream consumer purchase confidence through the professional recommendation chain, which is the most trusted endorsement pathway in the beauty category.
19
Camila Coelho Beauty / Fashion
Beauty / Fashion
Net Worth ~$3M Camila Coelho Collection clothing brand income, L'Oréal Paris global ambassador fees, Lancôme and Dior beauty campaign fees, YouTube ad revenue from 9M+ subscribers, and a Brazilian-American fashion and beauty creator seasonal drop review format that has built one of the most commercially effective bilingual beauty audiences in the creator market — her content is consumed across English and Portuguese-speaking markets simultaneously, giving beauty brands launching seasonal collections an automatic dual-market reach across the United States and Brazil, which is the world's third-largest beauty consumer market by spend and one where influencer-driven beauty purchasing is growing faster than in any Western European market, making her seasonal coverage carry genuine market entry value for brands planning simultaneous US and Brazilian retail expansion around new seasonal launches.
Camila Coelho Collection clothing brand income, L'Oréal Paris global ambassador fees, Lancôme and Dior beauty campaign fees, YouTube ad revenue from 9M+ subscribers, and a Brazilian-American fashion and beauty creator seasonal drop review format that has built one of the most commercially effective bilingual beauty audiences in the creator market — her content is consumed across English and Portuguese-speaking markets simultaneously, giving beauty brands launching seasonal collections an automatic dual-market reach across the United States and Brazil, which is the world's third-largest beauty consumer market by spend and one where influencer-driven beauty purchasing is growing faster than in any Western European market, making her seasonal coverage carry genuine market entry value for brands planning simultaneous US and Brazilian retail expansion around new seasonal launches.
20
Kandee Johnson Beauty
Beauty
Net Worth ~$4M SinfulColors nail polish collaboration income, YouTube ad revenue from 3.9M subscribers and 450M+ lifetime views, brand campaign fees, celebrity makeup artist client income having worked with Katy Perry and other A-list clients, and an OG beauty YouTube creator seasonal drop review format whose celebrity-level transformation tutorials — from Kim Kardashian to Disney princesses — have made her the most technically versatile application artist in the creator beauty space, meaning her seasonal drop reviews are uniquely positioned to demonstrate the creative range of a new collection rather than just its basic wearability, showing what a new eyeshadow palette can do at both a simple everyday and a full creative extreme end of the spectrum within the same review format and giving brands launching seasonal collections with broad creative scope the most comprehensive application documentation available in the creator review category.
SinfulColors nail polish collaboration income, YouTube ad revenue from 3.9M subscribers and 450M+ lifetime views, brand campaign fees, celebrity makeup artist client income having worked with Katy Perry and other A-list clients, and an OG beauty YouTube creator seasonal drop review format whose celebrity-level transformation tutorials — from Kim Kardashian to Disney princesses — have made her the most technically versatile application artist in the creator beauty space, meaning her seasonal drop reviews are uniquely positioned to demonstrate the creative range of a new collection rather than just its basic wearability, showing what a new eyeshadow palette can do at both a simple everyday and a full creative extreme end of the spectrum within the same review format and giving brands launching seasonal collections with broad creative scope the most comprehensive application documentation available in the creator review category.
21
Tati Westbrook Beauty
Beauty
Net Worth ~$22M Halo Beauty supplement brand income, YouTube ad revenue from 8M+ subscribers and billions of lifetime views, brand campaign fees, and a mature seasonal beauty drop first impressions and wear test review format that covers the widest age range of any creator on this list — her audience skews 30–50 rather than 18–25, giving beauty brands launching anti-ageing seasonal collections, skin-improving foundations, and longevity-positioned skincare drops access to the highest-spending beauty consumer demographic in the market, since women aged 35–55 have the highest average annual beauty spend of any age group and the lowest existing brand loyalty when a new seasonal product demonstrates a genuine performance improvement over what they already use, making Tati's seasonal coverage the highest commercial opportunity segment in the entire beauty influencer market for brands whose product performance genuinely delivers the anti-ageing and skin quality improvement claims that her audience purchases specifically to achieve.
Halo Beauty supplement brand income, YouTube ad revenue from 8M+ subscribers and billions of lifetime views, brand campaign fees, and a mature seasonal beauty drop first impressions and wear test review format that covers the widest age range of any creator on this list — her audience skews 30–50 rather than 18–25, giving beauty brands launching anti-ageing seasonal collections, skin-improving foundations, and longevity-positioned skincare drops access to the highest-spending beauty consumer demographic in the market, since women aged 35–55 have the highest average annual beauty spend of any age group and the lowest existing brand loyalty when a new seasonal product demonstrates a genuine performance improvement over what they already use, making Tati's seasonal coverage the highest commercial opportunity segment in the entire beauty influencer market for brands whose product performance genuinely delivers the anti-ageing and skin quality improvement claims that her audience purchases specifically to achieve.
22
Safiya Nygaard Beauty / Experiments
Beauty / Experiments
Net Worth ~$3M YouTube ad revenue from 9.5M subscribers earning $187,917 per YouTube video upload — the highest per-video beauty YouTube earnings in Cosmetify's 2022 rankings, surpassing Huda Kattan — brand campaign fees, BuzzFeed alumni editorial credibility, and a seasonal beauty drop experimental review format that approaches new launches through extended wear tests, mixing experiments, and durability challenges that reveal product performance under conditions that standard swatch-and-apply reviews never test — her videos showing what happens when you mix every product from a seasonal collection together, wear a new foundation for 24 hours straight, or layer an entire new palette into a single look are among the most-watched beauty review content on YouTube because they answer the specific questions that promotional footage never addresses, giving brands with genuinely high-performing seasonal drops access to a review format that proves rather than claims their product's durability and versatility.
YouTube ad revenue from 9.5M subscribers earning $187,917 per YouTube video upload — the highest per-video beauty YouTube earnings in Cosmetify's 2022 rankings, surpassing Huda Kattan — brand campaign fees, BuzzFeed alumni editorial credibility, and a seasonal beauty drop experimental review format that approaches new launches through extended wear tests, mixing experiments, and durability challenges that reveal product performance under conditions that standard swatch-and-apply reviews never test — her videos showing what happens when you mix every product from a seasonal collection together, wear a new foundation for 24 hours straight, or layer an entire new palette into a single look are among the most-watched beauty review content on YouTube because they answer the specific questions that promotional footage never addresses, giving brands with genuinely high-performing seasonal drops access to a review format that proves rather than claims their product's durability and versatility.
23
Michelle Phan Beauty
Beauty
Net Worth ~$50M Ipsy beauty subscription box co-founder equity income from a company valued at $500M+, Em Cosmetics brand founder income, YouTube ad revenue from 8.9M subscribers and 1.1B+ lifetime views, L'Oréal USA first YouTube creator partnership income, and a Vietnamese-American beauty pioneer seasonal drop review format whose rare, intentional posting schedule gives each review the weight of a considered editorial opinion rather than a rapid reaction to a PR mailing — she posts so infrequently that any new seasonal drop she chooses to review receives disproportionate media coverage as a signal of genuine personal enthusiasm rather than a contractual review obligation, and her status as the person who built the business model that the entire creator beauty economy now operates on gives her perspective on new seasonal launches a historical authority that no currently-active beauty reviewer can claim because none of the others were there at the beginning.
Ipsy beauty subscription box co-founder equity income from a company valued at $500M+, Em Cosmetics brand founder income, YouTube ad revenue from 8.9M subscribers and 1.1B+ lifetime views, L'Oréal USA first YouTube creator partnership income, and a Vietnamese-American beauty pioneer seasonal drop review format whose rare, intentional posting schedule gives each review the weight of a considered editorial opinion rather than a rapid reaction to a PR mailing — she posts so infrequently that any new seasonal drop she chooses to review receives disproportionate media coverage as a signal of genuine personal enthusiasm rather than a contractual review obligation, and her status as the person who built the business model that the entire creator beauty economy now operates on gives her perspective on new seasonal launches a historical authority that no currently-active beauty reviewer can claim because none of the others were there at the beginning.
24
Niomi Smart Beauty / Wellness
Beauty / Wellness
Net Worth ~$1M Smart Eating cookbook and wellness brand income, YouTube ad revenue, beauty and wellness brand campaign fees, and a UK-based clean beauty and wellness seasonal drop review format that evaluates new launches through the dual lens of cosmetic performance and ingredient ethics — she assesses seasonal drops for their formulation ethics, packaging sustainability, and ingredient sourcing alongside their performance, reaching the fast-growing clean beauty consumer segment who will not purchase a seasonal drop regardless of aesthetic appeal or price point if it fails their personal formulation standards, and giving certified clean, cruelty-free, and sustainably positioned beauty brands launching seasonal collections a reviewer whose audience will convert on positive coverage with above-average purchase confidence because the ethical pre-qualification that would otherwise form a barrier to their purchase has already been cleared by a trusted source before they reach the product page.
Smart Eating cookbook and wellness brand income, YouTube ad revenue, beauty and wellness brand campaign fees, and a UK-based clean beauty and wellness seasonal drop review format that evaluates new launches through the dual lens of cosmetic performance and ingredient ethics — she assesses seasonal drops for their formulation ethics, packaging sustainability, and ingredient sourcing alongside their performance, reaching the fast-growing clean beauty consumer segment who will not purchase a seasonal drop regardless of aesthetic appeal or price point if it fails their personal formulation standards, and giving certified clean, cruelty-free, and sustainably positioned beauty brands launching seasonal collections a reviewer whose audience will convert on positive coverage with above-average purchase confidence because the ethical pre-qualification that would otherwise form a barrier to their purchase has already been cleared by a trusted source before they reach the product page.
25
Marianna Hewitt Beauty
Beauty
Net Worth ~$4.6M Summer Fridays skincare co-founder income — the brand launched with a single Jet Lag Mask that sold out instantly and has grown into a full Sephora, Mecca, Selfridges, and Cult Beauty product line — Life with Marianna podcast advertising income, WWD Beauty Inc Influencer of the Year recognition, YouTube ad revenue, brand campaign fees, real estate income, and a beauty influencer-turned-skincare-founder seasonal drop review format that evaluates new launches with the operational knowledge of someone who has personally managed a clean skincare brand's production, retail, and marketing pipeline — her seasonal reviews of new skincare drops carry the same founder-credibility weight as Huda Kattan's reviews in the makeup category, because she has faced the same formulation, packaging, and pricing decisions as the brands she is reviewing and can speak to quality with the authority of someone whose own product sits on the same shelf and whose commercial success depends on the same consumer standards she is applying to a competitor's launch.
Summer Fridays skincare co-founder income — the brand launched with a single Jet Lag Mask that sold out instantly and has grown into a full Sephora, Mecca, Selfridges, and Cult Beauty product line — Life with Marianna podcast advertising income, WWD Beauty Inc Influencer of the Year recognition, YouTube ad revenue, brand campaign fees, real estate income, and a beauty influencer-turned-skincare-founder seasonal drop review format that evaluates new launches with the operational knowledge of someone who has personally managed a clean skincare brand's production, retail, and marketing pipeline — her seasonal reviews of new skincare drops carry the same founder-credibility weight as Huda Kattan's reviews in the makeup category, because she has faced the same formulation, packaging, and pricing decisions as the brands she is reviewing and can speak to quality with the authority of someone whose own product sits on the same shelf and whose commercial success depends on the same consumer standards she is applying to a competitor's launch.
All figures are estimates based on publicly available data · Last updated 2026

 

25 INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS IN 2026 CHANGING THE BEAUTY GAME FOREVER

 

 

TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #1. Huda Kattan

 

Huda Kattan is a beauty mogul and founder of Huda Beauty, one of the most recognized cosmetic brands globally. With over 56 million followers on Instagram, she consistently reviews the latest seasonal beauty drops from her own brand and others. Her tutorials and product launches often create viral trends, especially around glow drops and skin preps. Huda’s honest reviews and behind-the-scenes insights make her a trusted voice in beauty. She’s also expanded into skincare with Wishful, giving her even more range in product testing. Her content blends glamor, education, and business savvy seamlessly.

In 2026, Huda Kattan’s brand, Huda Beauty, partnered with Sephora for an exclusive collection that sold out in hours, reinforcing her status as a beauty mogul.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #2. Bretman Rock

 

Bretman Rock is a Filipino-American influencer known for his bold personality and unfiltered beauty content. With 19 million followers on Instagram, he frequently shares real-time reviews of seasonal drops from major beauty brands. Whether it’s a dewy highlighter or bronzing serum, Bretman adds humor and authenticity to every post. His tropical aesthetic gives a unique angle to summer and glow-related products. In addition to content creation, he’s released his own product collabs that align with seasonal beauty needs. He’s a major Gen Z tastemaker who brings fun to product testing.

In 2026, Bretman Rock launched a collaboration with Fenty Beauty, resulting in a limited-edition bronzer palette that became an instant best-seller.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #3. NikkieTutorials

 

Nikkie de Jager, better known as NikkieTutorials, is a Dutch makeup artist and YouTuber with over 14 million subscribers. She’s famous for her long-form tutorials that often showcase seasonal drops, from hydrating primers to shimmering lip oils. Nikkie’s platform grew through authenticity, especially after she shared her personal journey in 2020. She regularly features both luxury and drugstore beauty launches, making her content accessible. Her reviews are detailed, expressive, and often include side-by-side comparisons of seasonal collections. In 2025, she remains a leading voice for inclusive and professional beauty content.

In 2026, NikkieTutorials expanded her beauty line with a new holiday collection featuring exclusive seasonal shades, leading to a 40% increase in sales.

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #4. Jeffree Star

 

Jeffree Star is an entrepreneur and content creator known for his unfiltered reviews and striking style. With 13.4 million Instagram followers, he’s become one of the most watched figures for new beauty releases, especially limited-edition seasonal drops. He often tests multiple items from a single launch to give followers a full breakdown. Jeffree’s critiques are sharp and honest, which has built a loyal fanbase over the years. His own brand, Jeffree Star Cosmetics, also sets trends with its holiday and summer releases. He continues to influence how seasonal packaging and formulas are received.

In 2026, Jeffree Star’s brand, Jeffree Star Cosmetics, released a viral winter collection featuring icy highlighters, with the launch achieving record-breaking sales in the first 48 hours.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #5. James Charles

 

James Charles is a beauty creator with over 13 million followers who gained fame through his bold makeup looks and collaborations. He reviews seasonal beauty collections in-depth, especially those involving bold pigments and limited palettes. His reviews often include complete transformations using newly dropped products. James has collaborated with several major brands and his own launches have followed seasonal themes. His YouTube videos often get millions of views within days, making him a high-impact reviewer. His youthful, trend-driven style keeps him relevant to seasonal beauty enthusiasts.

In 2026, James Charles partnered with Morphe for a new eyeshadow palette, combining winter and spring shades, which sold over 1 million units in the first month.

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #6. Zoë Sugg

 

Zoë Sugg, also known as Zoella, rose to fame as a lifestyle and beauty vlogger from the UK. With 9.2 million Instagram followers, she’s become a go-to source for seasonal skincare and makeup drops, especially around the holidays. Her soft, natural aesthetic aligns with fresh launches like tinted moisturizers and glow-enhancing products. Zoë’s reviews often come in the form of seasonal favorites videos, offering curated insights. She’s also collaborated with brands to create limited-edition beauty lines. Her calming content style appeals to an audience that loves cozy, seasonally themed beauty routines.

In 2026, Zoë Sugg’s limited-edition beauty collaboration with Primark launched, garnering 200K pre-orders within the first week, establishing her as a top beauty influencer.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #7. Jaclyn Hill

 

Jaclyn Hill is a well-known beauty YouTuber and entrepreneur with a dedicated following of 8.7 million on Instagram. She is best known for reviewing seasonal highlighters, bronzers, and hydrating setting sprays. Her tutorials are in-depth and often showcase new products as they launch, particularly during spring and fall drops. Jaclyn’s own brand, Jaclyn Cosmetics, often releases seasonal collections that reflect trending ingredients and textures. She gives honest feedback on formulation, packaging, and performance. Her glam aesthetic makes her a reliable source for glowing skin and bold seasonal looks.

In 2026, Jaclyn Hill’s summer bronzer collection, featuring innovative cream-to-powder formulas, became a hit, boosting her brand sales by 60%.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #8. Alix Earle

 

Alix Earle skyrocketed to fame through her TikTok GRWM videos and now has a massive cross-platform audience of over 7.4 million. She frequently features seasonal beauty drops in her videos, especially glowy skin products, lip oils, and summer-focused launches. Alix is known for her relatable college-girl vibe and transparency with her audience. Her influence is so strong that featured products often sell out within hours. In 2025, she remains one of the most commercially powerful voices in Gen Z beauty. Her mix of spontaneity and polished glam draws brands and followers alike.

In 2026, Alix Earle’s collaboration with Rare Beauty on a summer collection sold out in hours, cementing her influence in the beauty industry and Gen Z market.

 

@alixearleneeding to reset after this wknd 😁 stay tuned for tmrrrrr!!♬ original sound – Alix Earle

 

TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #9. Aimee Song

 

Aimee Song is a fashion and beauty influencer with 7.2 million Instagram followers and a strong reputation in the luxury space. While she’s primarily known for fashion, her beauty content focuses heavily on skincare and dewy makeup that aligns with seasonal trends. She often reviews glow drops, facial oils, and bronzers that tie into seasonal wardrobe aesthetics. Aimee’s content is elevated, clean, and editorial, with a minimalist approach to beauty. She’s collaborated with luxury beauty houses and continues to shape high-end seasonal product narratives. Her feed is a curated guide to chic seasonal essentials.

In 2026, Aimee Song’s skincare line, Elaluz, launched a tropical-inspired glow oil that sold 300K units within the first week, making it a seasonal must-have.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #10. Manny MUA

 

Manny Gutierrez, or Manny MUA, is a trailblazing male beauty creator with over 5.5 million followers across platforms. He consistently reviews seasonal drops from both drugstore and prestige brands, adding personality and clarity to each video. Manny has launched his own brand, Lunar Beauty, which also drops seasonal collections like winter eyeshadow palettes and summer glosses. He’s known for his vibrant style and in-depth tutorials that balance fun and technical insight. His reviews typically include swatches, wear tests, and honest thoughts on texture and performance. Manny brings both humor and expertise to the beauty drop space.

In 2026, Manny MUA’s Lunar Beauty released a limited-edition holiday gloss collection, selling over 500K units within days and breaking sales records in the beauty community.

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #11. Amra Olevic Reyes

 

Amra Olevic Reyes, known as Amrezy, is a glam queen with 5.3 million followers on Instagram. Her beauty content is luxurious and often includes seasonal bronzing drops, bold lip kits, and radiant highlighters. She is particularly influential during summer and holiday product drops, where her glowy makeup looks shine. Amra collaborates with top-tier brands and always shares her favorites from each collection. Her signature glam style is aspirational yet replicable. She’s a powerhouse in the luxury beauty space, blending aesthetic and impact.

In 2026, Amra Olevic Reyes’ collaboration with Anastasia Beverly Hills for a glowy bronzer palette became an instant success, trending on TikTok and Instagram within hours.

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #12. Hyram Yarbro

 

Hyram Yarbro is a skincare influencer and educator best known for his no-nonsense reviews. With over 5.2 million followers on TikTok and YouTube, he regularly evaluates seasonal skincare drops, including sunscreens, hydrating serums, and barrier creams. Hyram breaks down ingredient lists to explain what’s worth your money. He’s trusted for his science-backed, cruelty-free, and often fragrance-free recommendations. His own skincare brand, Selfless by Hyram, drops seasonally aligned launches too. He’s reshaped how Gen Z shops for skincare.

In 2026, Hyram Yarbro’s skincare brand, Selfless by Hyram, dropped a seasonally-inspired barrier-repair serum that sold out in the first 24 hours, making it a staple for winter skincare.

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #13. Laura Lee

 

Laura Lee is a beauty content creator with 4.6 million YouTube subscribers and a strong presence on Instagram. She’s known for her bold eye looks, but her product reviews often spotlight trending seasonal drops. Laura founded her own brand, Laura Lee Los Angeles, which also releases themed collections based on the time of year. Her videos include application tests, wear results, and full collection breakdowns. She’s especially known for her warm fall palettes and summer glowy skin recs. Laura’s content feels friendly, honest, and accessible.

In 2026, Laura Lee’s fall-inspired eyeshadow palette, featuring rich, warm tones, was a huge success, with over 100K units sold on the first day of release.

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #14. Jackie Aina

 

Jackie Aina is a long-time advocate for diversity in beauty and one of the most trusted product reviewers online. With over 3.4 million YouTube subscribers, she provides detailed and inclusive feedback on seasonal drops. Jackie often reviews launches that other influencers overlook, particularly those with deeper skin tones in mind. Her content is smart, stylish, and impactful, focusing on formulas, pigmentation, and wearability. Jackie’s collaborations and own brand reflect seasonal themes with luxe packaging and rich tones. She educates her audience while showcasing what actually works.

In 2026, Jackie Aina’s collaboration with Fenty Beauty on a deep-toned foundation line gained massive attention, increasing her sales by over 75% for seasonal collections.

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #15. Jake Warden

 

Jake Warden is a playful and bold beauty influencer with 2.4 million TikTok followers. Known for expressive looks and energetic delivery, Jake frequently reviews seasonal collections with personality. He often showcases how new drops look on young, vibrant skin using creative transitions. His audience loves his mix of humor and glam, making seasonal reviews feel like an event. Brands often send him new releases early due to his enthusiastic presentation. Jake’s content speaks directly to teens and early 20s beauty consumers.

In 2026, Jake Warden’s collaboration with NYX for a bold, bright lip gloss collection became one of the best-selling products of the season, dominating the TikTok beauty scene.

 

@jakewarden Finally trying the viral @tirtir_global Red Cushion Foundation! Now’s the perfect time to check it out because, until 12/2, Tir Tir products are up to 60% off, exclusively on Amazon.com! Plus, the Red Cushion Foundation will be 40% off! #TirTirPartner #TirTir #CushionFoundation #kbeauty ♬ original sound – Jake Warden

 

TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #16. Desi Perkins

 

Desi Perkins is a beauty influencer and entrepreneur who built a loyal following of 2 million on Instagram. Her seasonal reviews often center around glowy skin, facial mists, and highlighters. She launched her brand, DEZI Skin, which also releases products based on seasonal skin needs. Desi’s soft glam aesthetic makes her reviews both aspirational and practical. Her behind-the-scenes content of formulation and packaging adds depth to her brand partnerships. She’s a respected voice in clean, radiant beauty drops.

In 2026, Desi Perkins’ DEZI Skin launched a glow-enhancing mist that sold out within hours, cementing her brand’s influence on seasonal beauty routines.

 

 

TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #17. Sadaf Beauty

 

Sadaf Beauty is a dermatologist-backed content creator with 1.8 million followers, focused on skincare and beauty reviews. She’s known for analyzing seasonal drops from a scientific point of view, especially products that claim hydration, glow, or barrier support. Sadaf’s reels and stories often break down how each product functions under different weather conditions. Her content is a mix of fun and facts, giving her audience real value. She collaborates with both medical-grade and drugstore brands. Her feedback is frequently reposted by companies for its clarity and credibility.

In 2026, Sadaf Beauty’s collaboration with Drunk Elephant on a hydrating face mist gained traction as a seasonal skincare must-have, boosting her follower count by 40%.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #18. Shayla

 

Shayla, known as @makeupshayla, is a makeup artist and influencer with 1.5 million followers. She’s celebrated for her striking glam and bold seasonal transformations. From winter berry lips to summer bronze glow, Shayla’s tutorials walk viewers through every product in new drops. Her honest opinions have built her a loyal community. She’s partnered with brands on limited-edition launches and seasonal campaigns. Her videos often highlight inclusivity, especially in foundation and complexion product ranges.

In 2026, Shayla’s collaboration with Tarte for a summer bronzer and highlighter collection sold out within days, with over 150K units sold globally within the first 48 hours.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #19. Camila Coelho

 

Camila Coelho is a Brazilian-American fashion and beauty influencer with 1.4 million followers and a background in luxury retail. Her content blends runway beauty with seasonal drops, often featuring elevated skincare, lip oils, and blushes. Camila reviews seasonal collections in both Portuguese and English, making her global. She has her own beauty brand, Elaluz, which emphasizes radiant, tropical-inspired products. Her content feels like a luxury magazine brought to life. She offers elegant, practical reviews for beauty lovers around the world.

In 2026, Camila Coelho’s Elaluz brand launched a limited-edition lip oil collection, selling out in less than 24 hours, establishing her as a top seasonal beauty influencer.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #20. Kandee Johnson

 

Kandee Johnson is a legacy beauty YouTuber and creator who continues to review new beauty drops with creativity. Her vibrant personality and theatrical makeup looks add flair to any seasonal collection review. With 1.3 million followers, she still influences what people buy, especially during Halloween or holiday releases. Kandee’s throwback glam meets modern skincare and color launches in her videos. She’s partnered with nostalgic and trendy brands alike. Her presence is joyful, nostalgic, and artistic.

In 2026, Kandee Johnson’s collaboration with MAC Cosmetics for a limited-edition holiday makeup set became a viral sensation, with over 250K units sold in the first two days.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #21. Tati Westbrook

 

Tati Westbrook is a veteran beauty YouTuber with over 1.2 million subscribers who made a name for herself through thorough, honest product reviews. She frequently evaluates seasonal beauty drops, especially complexion products and skincare-infused makeup. Tati’s long-form reviews often include wear tests, ingredient analysis, and full-face applications using new collections. Her calm, thoughtful delivery makes her content highly trusted among older Gen Z and Millennial audiences. She also launched her own beauty brand, Tati Beauty, with limited seasonal lines before stepping back for personal reasons. In 2025, she’s back with fresh takes on clean beauty drops and glowing skin trends.

In 2026, Tati Westbrook’s Tati Beauty relaunched its seasonal collections, including a highlighter duo that became one of the fastest-selling products of the season.

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #22. Safiya Nygaard

 

Safiya Nygaard is a quirky, experimental beauty YouTuber with over 1.1 million followers who explores seasonal drops in unique ways. She often melts, blends, or compares dozens of seasonal products to create one-of-a-kind results. Her style leans into entertainment and analysis, mixing curiosity with commentary. Safiya is especially popular during the holiday season when she tests beauty advent calendars or mystery seasonal drops. Her content appeals to viewers who enjoy fun with their beauty reviews. She brings a playful scientific lens to every launch.

In 2026, Safiya Nygaard’s partnership with Glossier for a “mystery beauty box” received massive attention, with 500K boxes sold within a week of launch.

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #23. Michelle Phan

 

Michelle Phan is one of the original beauty influencers, now with over 1 million followers and a legacy that shaped modern beauty YouTube. Though more selective with content now, her reviews of seasonal skincare and makeup drops are still highly respected. Michelle blends storytelling with minimalist beauty, often highlighting calming, nourishing products. She’s the founder of EM Cosmetics, which drops seasonal collections designed around emotion, color, and light. Her artistic eye and pioneering voice keep her brand and influence alive in 2025. Fans continue to look to her for thoughtful, meditative product launches.

In 2026, Michelle Phan’s EM Cosmetics launched a seasonal lip gloss set that sold out within hours, proving her continued influence in luxury beauty.

 

 

TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #24. Niomi Smart

 

Niomi Smart is a UK-based content creator focused on wellness and clean beauty, with around 980K followers. Her seasonal beauty reviews are rooted in sustainability, natural ingredients, and skin-first routines. Niomi shares her honest thoughts on seasonal moisturizers, tinted balms, and botanical face mists. She often ties beauty drops to seasonal rituals like self-care routines or travel essentials. Her calm, aesthetic presentation makes her a favorite for viewers seeking balance and beauty. She’s carved a niche in mindful seasonal product exploration.

In 2026, Niomi Smart’s collaboration with BareMinerals for a clean beauty collection focused on sustainable seasonal skincare, leading to a 60% increase in her brand’s sales.

 

 

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TOP INFLUENCERS WHO REVIEW SEASONAL BEAUTY DROPS #25. Marianna Hewitt

 

Marianna Hewitt is a beauty entrepreneur and influencer with about 950K followers and a strong reputation for glowing skin content. She co-founded Summer Fridays, a brand known for its clean, seasonal skincare drops like hydrating masks and SPF serums. Her personal reviews often preview upcoming seasonal launches in her brand and others. Marianna’s feed blends lifestyle, luxury, and skincare-forward tutorials. She’s highly influential in the “clean girl” space and helps set the tone for what products define each season. Her insights are sleek, curated, and business-savvy.

In 2026, Marianna Hewitt’s Summer Fridays brand released a hydrating face mist that sold over 1 million units within the first month, becoming a top seasonal beauty product.

 

 

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CONCLUSION

 

These 25 influencers have redefined how seasonal beauty drops are introduced, reviewed, and embraced in 2026. Their platforms don’t just showcase products—they shape buying decisions, brand reputation, and even how trends evolve. Whether it’s a summer bronzing serum or a winter skin barrier cream, their insights help millions of followers decide what’s worth the hype. Many of them bring personal flair, cultural perspective, or scientific expertise that adds depth to every review. Brands now time their launches around influencer content schedules, knowing the right post can spark a sellout overnight.

Seasonal drops have become more than just product releases—they’re cultural events, and these influencers are the hosts. Their role blends beauty editor, product tester, and trend forecaster all in one. Each review is a mix of authenticity, creativity, and strategic impact. For 2026, these creators are expected to continue leading the charge in shaping the next generation of beauty trends, with even more powerful partnerships and global reach. As seasonal collections continue to evolve, these creators will remain at the center of the conversation. Following them means staying one step ahead of every beauty trend the year has to offer.

 

Sources:

  1. https://www.allure.com/story/influencers-beauty-trends-2026

  2. https://www.forbes.com/sites/forbestechcouncil/2026/01/04/how-influencers-are-shaping-the-beauty-industry

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  4. https://www.elle.com/beauty/makeup-skin-care/a37539414/seasonal-beauty-drops-2026

  5. https://www.refinery29.com/en-us/beauty-influencers-reviewing-seasonal-products

  6. https://www.harpersbazaar.com/beauty/influencers-shaping-beauty-trends-2026

  7. https://www.cosmopolitan.com/style-beauty/beauty/a37624379/seasonal-beauty-influencers-guide-2026

  8. https://www.wellandgood.com/seasonal-beauty-influencers-2026/

  9. https://www.businessoffashion.com/articles/news-bites/seasonal-beauty-trends-influencers-2026

  10. https://www.bustle.com/style/beauty-influencers-making-moves-with-seasonal-drops

  11. https://www.marieclaire.com/beauty/influencers-seasonal-beauty-2026-trends

  12. https://www.entrepreneur.com/article/441330

 

 

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