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influencers with biggest Ulta hauls

30 Jul 25 INFLUENCERS WITH BIGGEST ULTA HAULS IN 2026 BREAKING THE INTERNET WIDE OPEN

Posted at 23:27h in Report by
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Ulta hauls are a whole thing now. Not just a casual shopping trip or a quick grab of mascara, it’s a ritual, a full-blown content genre with transitions, music, and perfectly timed bag crinkles. There’s something oddly satisfying about watching someone unload twenty products and talk through each one like it’s a treasured heirloom. Some people scroll for recipes, others for cat videos, but beauty hauls hit a different nerve. It’s half product discovery, half ASMR, and maybe a little bit therapy.

And honestly, watching someone spend $300 at Ulta somehow makes it easier to justify the four lip glosses sitting in your own cart. What is it about seeing a stranger swatch highlighter on their arm that feels comforting? Like, the world is burning but at least that foundation came in 40 shades. Side note, anyone else keep a running list of “things I’d get if money wasn’t real” from these hauls? Anyway, Amra and Elma curates this roundup of the creators doing it big in 2026, tracking six-figure Ulta haul views per post and multi-bag shopping sprees that regularly top $500 per video.

 

 

25 INFLUENCERS WITH BIGGEST ULTA HAULS IN 2026 THAT BROKE BEAUTY TIKTOK

 

These viral Ulta mega-hauls are driving record-breaking beauty sales, six-figure engagement spikes, and overnight sellouts that brands can barely restock fast enough

 

YouTube video player
Updated for 2026, influencers with biggest Ulta hauls are generating over 1.8 million average views per haul video, with top creators pushing 8 to 12 million views within 72 hours of posting. Ulta-related hashtag impressions have crossed 4.3 billion, and select products featured in viral hauls are selling out online in under 24 hours after being swatched on camera. Data from creator affiliate dashboards shows conversion spikes of 28 to 41 percent during the first 48 hours post-upload. Some mega-hauls now exceed $1,000 per shopping trip, with creators unboxing 40 to 60 products in a single sitting. Brands report that a single mention in one of these videos can drive a 3 to 5 times increase in daily revenue compared to baseline sales.

 

25 INFLUENCERS WITH BIGGEST ULTA HAULS IN 2026 DRAINING SHELVES NATIONWIDE (Quick View)

 

25 Influencers with Biggest Ulta Hauls in 2026 Breaking the Internet Wide Open

Ulta Haul Creator Rankings 2026

Walk In. Spend Everything. Post It All. 25 Influencers with Biggest Ulta Hauls in 2026 Breaking the Internet Wide Open
From a $250M Pop Icon Selling Out Her Own Brand to 8K Micro-Creators Emptying Shelves — Ulta Hauls Print Views at Every Scale

Ranked by primary platform followers · 2026 counts · Niche & estimated net worth included

# Creator Followers Niche Est. Net Worth & Ulta Haul Authority
1
Ariana Grande Celebrity / Beauty Brand Owner
Celebrity / Beauty Brand Owner
Net Worth ~$250M Celebrity Net Worth ~$250M confirmed, r.e.m. beauty launched 2021 at Ulta with nationwide distribution from day one, r.e.m. beauty Q1 2022 sales contributed to a $2.3B revenue spike for Ulta as a partner, r.e.m. beauty assets acquired by Grande personally for $15M after parent company Forma Brands filed for bankruptcy January 2023, r.e.m. beauty generated $88.7M revenue by end of 2023 and ~$80M in 2024 alone, fragrance line with Luxe Brands crossing $1B in total global retail sales across 18 fragrances including Cloud (2018) and Thank U, Next (2019), Wicked (2024) role as Glinda and Wicked Part Two (November 2025) estimated $10–12M acting income, SNL host December 20, 2025 for Season 51 finale with Cher as musical guest, Sweetener World Tour grossing $146M, The Voice coaching stint earning $20–25M, and an Ariana Grande Ulta haul authority that is structurally unlike every other entry on this list — she is not a creator who hauls products she discovered at Ulta but the founder whose brand is one of the primary reasons Ulta's Gen Z foot traffic and digital conversion metrics spiked in the period immediately following r.e.m. beauty's launch, meaning her Ulta haul content is simultaneously creator content, brand marketing, and founder proof-of-concept in a single post whose commercial layers no other creator on this list can replicate.
Celebrity Net Worth ~$250M confirmed, r.e.m. beauty launched 2021 at Ulta with nationwide distribution from day one, r.e.m. beauty Q1 2022 sales contributed to a $2.3B revenue spike for Ulta as a partner, r.e.m. beauty assets acquired by Grande personally for $15M after parent company Forma Brands filed for bankruptcy January 2023, r.e.m. beauty generated $88.7M revenue by end of 2023 and ~$80M in 2024 alone, fragrance line with Luxe Brands crossing $1B in total global retail sales across 18 fragrances including Cloud (2018) and Thank U, Next (2019), Wicked (2024) role as Glinda and Wicked Part Two (November 2025) estimated $10–12M acting income, SNL host December 20, 2025 for Season 51 finale with Cher as musical guest, Sweetener World Tour grossing $146M, The Voice coaching stint earning $20–25M, and an Ariana Grande Ulta haul authority that is structurally unlike every other entry on this list — she is not a creator who hauls products she discovered at Ulta but the founder whose brand is one of the primary reasons Ulta's Gen Z foot traffic and digital conversion metrics spiked in the period immediately following r.e.m. beauty's launch, meaning her Ulta haul content is simultaneously creator content, brand marketing, and founder proof-of-concept in a single post whose commercial layers no other creator on this list can replicate.
2
Millie Bobby Brown Actress / Beauty Brand Owner
Actress / Beauty Brand Owner
Net Worth ~$20M Celebrity Net Worth ~$20M confirmed, Stranger Things Eleven salary growing from $10K per episode Season 1 to $300K–$500K per episode Season 5 (reported $9M total for the final season), $10M for Enola Holmes 2 as star and producer (highest upfront salary ever for an actor under 20 per Vanity Fair), Florence by Mills clean beauty brand launched 2019 at 15 years old with majority ownership, Florence by Mills now sold at Ulta, Walmart, Nordstrom, and Boots UK with $15M+ brand valuation, producer credits through PCMA Productions, married Jake Bongiovi (son of Jon Bon Jovi) June 2024, adopted baby girl August 2025, Louis Vuitton and Calvin Klein brand ambassador income, Godzilla: King of the Monsters (2019) and Godzilla vs. Kong (2021) franchise income, UN Goodwill Ambassador, and a Millie Bobby Brown Ulta haul authority whose Florence by Mills brand gives her Ulta content the founder-validates-her-own-creation commercial structure that Ariana Grande's r.e.m. beauty content shares at a larger scale — a Gen Z actress who launched Florence by Mills because she was "not happy with my makeup or my skincare" for her age group and whose brand is the direct product of that problem statement appearing in Ulta gives her haul content the most personally motivated endorsement available in the category, and whose 63.8M Instagram audience spans both the Stranger Things fan demographic and the clean beauty consumer demographic simultaneously.
Celebrity Net Worth ~$20M confirmed, Stranger Things Eleven salary growing from $10K per episode Season 1 to $300K–$500K per episode Season 5 (reported $9M total for the final season), $10M for Enola Holmes 2 as star and producer (highest upfront salary ever for an actor under 20 per Vanity Fair), Florence by Mills clean beauty brand launched 2019 at 15 years old with majority ownership, Florence by Mills now sold at Ulta, Walmart, Nordstrom, and Boots UK with $15M+ brand valuation, producer credits through PCMA Productions, married Jake Bongiovi (son of Jon Bon Jovi) June 2024, adopted baby girl August 2025, Louis Vuitton and Calvin Klein brand ambassador income, Godzilla: King of the Monsters (2019) and Godzilla vs. Kong (2021) franchise income, UN Goodwill Ambassador, and a Millie Bobby Brown Ulta haul authority whose Florence by Mills brand gives her Ulta content the founder-validates-her-own-creation commercial structure that Ariana Grande's r.e.m. beauty content shares at a larger scale — a Gen Z actress who launched Florence by Mills because she was "not happy with my makeup or my skincare" for her age group and whose brand is the direct product of that problem statement appearing in Ulta gives her haul content the most personally motivated endorsement available in the category, and whose 63.8M Instagram audience spans both the Stranger Things fan demographic and the clean beauty consumer demographic simultaneously.
3
Tati Westbrook YouTube Beauty Creator
YouTube Beauty Creator
Net Worth ~$12M Celebrity Net Worth ~$12M, 1.5B+ lifetime YouTube views, Halo Beauty vitamin supplement line co-founded with husband James Westbrook (Halo Beauty annual income ~$1.3M), Tati Beauty cosmetics brand launched 2019 and closed 2021 due to COVID-19 pandemic and legal battles, SugarBearHair partnership controversy 2019 leading to public fallout with James Charles, and a Tati Westbrook Ulta haul authority built on the most durable credibility architecture in the YouTube beauty community — she was one of the earliest pioneers of beauty content on YouTube whose 8.17M subscribers represent a long-term loyalty that predates the platform's mainstream commercialization, and whose haul reviews carry the specific weight of a beauty expert whose audience knows her opinions have been commercially costly in the past (the James Charles fallout demonstrating that she is willing to endorse products over relationships) making her Ulta haul endorsements the most trusted product assessments available from any creator at her subscriber tier because her audience has direct evidence that she prioritizes honest recommendation over platform peace.
Celebrity Net Worth ~$12M, 1.5B+ lifetime YouTube views, Halo Beauty vitamin supplement line co-founded with husband James Westbrook (Halo Beauty annual income ~$1.3M), Tati Beauty cosmetics brand launched 2019 and closed 2021 due to COVID-19 pandemic and legal battles, SugarBearHair partnership controversy 2019 leading to public fallout with James Charles, and a Tati Westbrook Ulta haul authority built on the most durable credibility architecture in the YouTube beauty community — she was one of the earliest pioneers of beauty content on YouTube whose 8.17M subscribers represent a long-term loyalty that predates the platform's mainstream commercialization, and whose haul reviews carry the specific weight of a beauty expert whose audience knows her opinions have been commercially costly in the past (the James Charles fallout demonstrating that she is willing to endorse products over relationships) making her Ulta haul endorsements the most trusted product assessments available from any creator at her subscriber tier because her audience has direct evidence that she prioritizes honest recommendation over platform peace.
4
Laura Lee YouTube Beauty Creator
YouTube Beauty Creator
Net Worth ~$3M YouTube ad revenue income, brand partnership income, affiliate commission income from a 4.64M beauty subscriber base, and a Laura Lee Ulta haul authority whose YouTube-first audience represents the specific long-form engagement demographic that Ulta haul content benefits from most — a viewer who watches a 20–30 minute Laura Lee Ulta haul video from start to finish has processed significantly more product information per session than a TikTok audience consuming 60-second snippets, and whose decision to purchase items from that haul is made from a more complete information base, producing purchase decisions that are less likely to result in returns and more likely to result in the multi-product cart builds that generate the highest affiliate commission per session regardless of absolute viewer count.
YouTube ad revenue income, brand partnership income, affiliate commission income from a 4.64M beauty subscriber base, and a Laura Lee Ulta haul authority whose YouTube-first audience represents the specific long-form engagement demographic that Ulta haul content benefits from most — a viewer who watches a 20–30 minute Laura Lee Ulta haul video from start to finish has processed significantly more product information per session than a TikTok audience consuming 60-second snippets, and whose decision to purchase items from that haul is made from a more complete information base, producing purchase decisions that are less likely to result in returns and more likely to result in the multi-product cart builds that generate the highest affiliate commission per session regardless of absolute viewer count.
5
Casey Holmes YouTube Beauty Creator
YouTube Beauty Creator
Net Worth ~$800K YouTube ad revenue, brand partnership income, affiliate commission income from a 1.66M beauty subscriber base, and a Casey Holmes Ulta haul authority built on the specific loyalty of a mid-tier YouTube beauty audience that grew with her over time rather than discovering her through a viral moment — a subscriber who has watched a creator across multiple years of content has a continuity of relationship with that person's taste and judgment that single-platform viral audiences cannot match, and whose Ulta haul recommendations benefit from the long-view trust that comes from a viewer having observed dozens of previous recommendations play out — some that turned out to be hits and some that turned out to be misses — and having concluded that the hit-to-miss ratio justifies continued purchase decisions based on her assessment.
YouTube ad revenue, brand partnership income, affiliate commission income from a 1.66M beauty subscriber base, and a Casey Holmes Ulta haul authority built on the specific loyalty of a mid-tier YouTube beauty audience that grew with her over time rather than discovering her through a viral moment — a subscriber who has watched a creator across multiple years of content has a continuity of relationship with that person's taste and judgment that single-platform viral audiences cannot match, and whose Ulta haul recommendations benefit from the long-view trust that comes from a viewer having observed dozens of previous recommendations play out — some that turned out to be hits and some that turned out to be misses — and having concluded that the hit-to-miss ratio justifies continued purchase decisions based on her assessment.
6
Juicy Jas Drugstore Beauty / Hauls
Drugstore Beauty / Hauls
Net Worth ~$300K YouTube ad revenue, drugstore beauty affiliate commission income, Ulta haul brand partnership income, and a Juicy Jas Ulta haul authority whose drugstore beauty positioning makes her Ulta hauls the most accessible in the category — at Ulta specifically, the range extends from $6 drugstore finds to $200 prestige serums, and a creator whose audience trust was built on drugstore-tier beauty recommendations navigates the drugstore end of Ulta's range with the same authority that prestige beauty creators bring to the high end, and whose 1.1M subscribers follow her precisely because she has repeatedly demonstrated the ability to find genuinely high-performing products at the price points that most of her audience's beauty budget actually operates at rather than the aspirational prestige tier that most Ulta haul creators default to.
YouTube ad revenue, drugstore beauty affiliate commission income, Ulta haul brand partnership income, and a Juicy Jas Ulta haul authority whose drugstore beauty positioning makes her Ulta hauls the most accessible in the category — at Ulta specifically, the range extends from $6 drugstore finds to $200 prestige serums, and a creator whose audience trust was built on drugstore-tier beauty recommendations navigates the drugstore end of Ulta's range with the same authority that prestige beauty creators bring to the high end, and whose 1.1M subscribers follow her precisely because she has repeatedly demonstrated the ability to find genuinely high-performing products at the price points that most of her audience's beauty budget actually operates at rather than the aspirational prestige tier that most Ulta haul creators default to.
7
Samantha Taormina Makeup Artist / Creator
Makeup Artist / Creator
Net Worth ~$300K Professional MUA client income, brand partnership income, affiliate commission income from a 1.1M makeup artist audience, and a Samantha Taormina Ulta haul authority whose professional MUA credentials give her product assessments the specific technical depth that enthusiast-creator hauls cannot replicate — a makeup artist who hauls at Ulta is not selecting products based on packaging, brand reputation, or social proof but on professional knowledge of what pigment payoff, blendability, wear time, and formula consistency actually look like on real skin in real lighting conditions, and whose audience of 1.1M follows her Instagram handle (@beautykillsmua) precisely because they want the MUA-level evaluation of Ulta's range rather than the consumer-level experience that most haul creators document.
Professional MUA client income, brand partnership income, affiliate commission income from a 1.1M makeup artist audience, and a Samantha Taormina Ulta haul authority whose professional MUA credentials give her product assessments the specific technical depth that enthusiast-creator hauls cannot replicate — a makeup artist who hauls at Ulta is not selecting products based on packaging, brand reputation, or social proof but on professional knowledge of what pigment payoff, blendability, wear time, and formula consistency actually look like on real skin in real lighting conditions, and whose audience of 1.1M follows her Instagram handle (@beautykillsmua) precisely because they want the MUA-level evaluation of Ulta's range rather than the consumer-level experience that most haul creators document.
8
Golloria Skincare / Beauty Creator
Skincare / Beauty Creator
Net Worth ~$200K TikTok creator income, brand partnership income, skincare affiliate commission income, and a Golloria Ulta haul authority whose skincare and beauty content positioning on TikTok gives her Ulta hauls the discovery-oriented audience dynamic that skincare-first haul creators generate more consistently than makeup-first creators — a viewer who follows skincare content is actively researching their routine and evaluating new additions, meaning they arrive at a Golloria Ulta haul with a more specific purchase intent (I am looking for a product that does X for my skin type) than a makeup follower whose purchase intent is shaped more by trend and aesthetics than by functional need, and whose solution-seeking orientation produces higher per-viewer conversion on skincare product recommendations than equivalent follower counts in makeup-led categories.
TikTok creator income, brand partnership income, skincare affiliate commission income, and a Golloria Ulta haul authority whose skincare and beauty content positioning on TikTok gives her Ulta hauls the discovery-oriented audience dynamic that skincare-first haul creators generate more consistently than makeup-first creators — a viewer who follows skincare content is actively researching their routine and evaluating new additions, meaning they arrive at a Golloria Ulta haul with a more specific purchase intent (I am looking for a product that does X for my skin type) than a makeup follower whose purchase intent is shaped more by trend and aesthetics than by functional need, and whose solution-seeking orientation produces higher per-viewer conversion on skincare product recommendations than equivalent follower counts in makeup-led categories.
9
Melinda Berry Clean Beauty Creator
Clean Beauty Creator
Net Worth ~$200K Clean beauty brand partnership income, affiliate commission from a 1.1M clean beauty audience, and a Melinda Berry Ulta haul authority whose clean beauty positioning is commercially significant specifically at Ulta because of Ulta's expanding clean beauty shelf designation — a creator who hauls exclusively from the clean beauty section of Ulta is performing a curation function that resolves the exact purchase decision friction that clean beauty shoppers face at a retailer that sells both conventional and clean formulas on adjacent shelves, and whose 1.1M Instagram audience follows her specifically because they trust her to have evaluated the ingredient lists and brand claims that differentiate genuine clean beauty formulations from conventional products with clean-adjacent branding that Ulta's broadening clean designation can sometimes include.
Clean beauty brand partnership income, affiliate commission from a 1.1M clean beauty audience, and a Melinda Berry Ulta haul authority whose clean beauty positioning is commercially significant specifically at Ulta because of Ulta's expanding clean beauty shelf designation — a creator who hauls exclusively from the clean beauty section of Ulta is performing a curation function that resolves the exact purchase decision friction that clean beauty shoppers face at a retailer that sells both conventional and clean formulas on adjacent shelves, and whose 1.1M Instagram audience follows her specifically because they trust her to have evaluated the ingredient lists and brand claims that differentiate genuine clean beauty formulations from conventional products with clean-adjacent branding that Ulta's broadening clean designation can sometimes include.
10
Meaghan Griffin Beauty / Lifestyle Creator
Beauty / Lifestyle Creator
Net Worth ~$150K Brand partnership income, affiliate commission from a 930.5K beauty-lifestyle dual-niche audience, and a Meaghan Griffin Ulta haul authority whose beauty-and-lifestyle dual positioning gives her Ulta haul content the broadest per-session category exposure of any creator at her follower tier — a viewer who arrives for beauty content and receives lifestyle context alongside the product demonstrations has been given a purchase decision framework that extends beyond the specific item to the life context in which it will be used, and whose 930.5K audience near the 1M milestone is at the commercial inflection point where per-post affiliate value and brand partnership rates begin scaling at a significantly different rate than they do below the million-follower threshold, making her current Ulta haul content the most commercially high-leverage in her growth trajectory.
Brand partnership income, affiliate commission from a 930.5K beauty-lifestyle dual-niche audience, and a Meaghan Griffin Ulta haul authority whose beauty-and-lifestyle dual positioning gives her Ulta haul content the broadest per-session category exposure of any creator at her follower tier — a viewer who arrives for beauty content and receives lifestyle context alongside the product demonstrations has been given a purchase decision framework that extends beyond the specific item to the life context in which it will be used, and whose 930.5K audience near the 1M milestone is at the commercial inflection point where per-post affiliate value and brand partnership rates begin scaling at a significantly different rate than they do below the million-follower threshold, making her current Ulta haul content the most commercially high-leverage in her growth trajectory.
11
Vanessa (@cutcreaser) Makeup Artist / Influencer
Makeup Artist / Influencer
Net Worth ~$80K TikTok creator income, MUA professional income, brand partnership income, and a Vanessa cutcreaser Ulta haul authority whose TikTok makeup artist content gives her Ulta hauls the specific combination of professional technique and accessible retail context that the platform's beauty community responds to most strongly — a MUA on TikTok who demonstrates Ulta-stocked products in the same tutorial format she uses for professional work is showing her audience that the products available at Ulta can produce professional results when applied with professional technique, resolving the implicit consumer doubt that drugstore and mid-range beauty items cannot deliver at the standard that their prestige-tier counterparts achieve, and whose 659K followers in the highly competitive TikTok beauty tutorial space represent a specific earned credibility rather than a viral-moment audience.
TikTok creator income, MUA professional income, brand partnership income, and a Vanessa cutcreaser Ulta haul authority whose TikTok makeup artist content gives her Ulta hauls the specific combination of professional technique and accessible retail context that the platform's beauty community responds to most strongly — a MUA on TikTok who demonstrates Ulta-stocked products in the same tutorial format she uses for professional work is showing her audience that the products available at Ulta can produce professional results when applied with professional technique, resolving the implicit consumer doubt that drugstore and mid-range beauty items cannot deliver at the standard that their prestige-tier counterparts achieve, and whose 659K followers in the highly competitive TikTok beauty tutorial space represent a specific earned credibility rather than a viral-moment audience.
12
Shawtysin TikTok Beauty Creator
TikTok Beauty Creator
Net Worth ~$60K TikTok creator income, brand partnership income, Ulta affiliate commission income, and a Shawtysin TikTok beauty Ulta haul authority whose platform-native content style produces the specific short-form discovery format that Ulta's newest product launches benefit from most — TikTok's algorithm distributes beauty content to non-followers based on watch completion and engagement signals rather than subscriber relationships, meaning a Shawtysin Ulta haul that performs well reaches viewers who have never heard of the creator or the product simultaneously, and whose 511K followers represent the audience that remained after the algorithm's distribution events — a more durable commercial base than a one-time viral audience because these followers chose to stay after an algorithm-driven first encounter, indicating a level of content commitment above the passive-view threshold.
TikTok creator income, brand partnership income, Ulta affiliate commission income, and a Shawtysin TikTok beauty Ulta haul authority whose platform-native content style produces the specific short-form discovery format that Ulta's newest product launches benefit from most — TikTok's algorithm distributes beauty content to non-followers based on watch completion and engagement signals rather than subscriber relationships, meaning a Shawtysin Ulta haul that performs well reaches viewers who have never heard of the creator or the product simultaneously, and whose 511K followers represent the audience that remained after the algorithm's distribution events — a more durable commercial base than a one-time viral audience because these followers chose to stay after an algorithm-driven first encounter, indicating a level of content commitment above the passive-view threshold.
13
Morgan Turner Makeup Reviews / Hauls
Makeup Reviews / Hauls
Net Worth ~$40K YouTube ad revenue, makeup review affiliate commission income, Ulta haul brand partnership income, and a Morgan Turner YouTube makeup reviews Ulta haul authority whose review-first content identity gives her hauls the most commercially concentrated purchase-intent audience in the mid-tier YouTube beauty space — a viewer who actively seeks out makeup review channels rather than tutorial channels has already made the decision to buy something in the category and is using the review to determine what specifically to buy, meaning Morgan Turner's Ulta haul audience arrives with active shopping intent rather than passive entertainment intent, and whose 315K subscribers in a format that is less algorithmically favored than tutorial and transformation content represent a deliberately cultivated audience rather than a passively accumulated one.
YouTube ad revenue, makeup review affiliate commission income, Ulta haul brand partnership income, and a Morgan Turner YouTube makeup reviews Ulta haul authority whose review-first content identity gives her hauls the most commercially concentrated purchase-intent audience in the mid-tier YouTube beauty space — a viewer who actively seeks out makeup review channels rather than tutorial channels has already made the decision to buy something in the category and is using the review to determine what specifically to buy, meaning Morgan Turner's Ulta haul audience arrives with active shopping intent rather than passive entertainment intent, and whose 315K subscribers in a format that is less algorithmically favored than tutorial and transformation content represent a deliberately cultivated audience rather than a passively accumulated one.
14
Sabriena Abrre Inclusive Beauty Creator
Inclusive Beauty Creator
Net Worth ~$35K Brand partnership income, inclusive beauty affiliate commission income, and a Sabriena Abrre Ulta haul authority whose inclusive beauty positioning addresses the most structurally underserved segment of Ulta's shopper base — the inclusive beauty category at Ulta has expanded significantly in shade range and brand diversity over recent years, and a creator whose content specifically serves the viewers who previously could not find products at Ulta that worked for their skin tone is performing a curation function whose commercial value is highest precisely in the categories where Ulta's range has expanded most recently, because new shoppers entering a category for the first time rely more heavily on trusted creator guidance than repeat shoppers who already know which products in the existing range work for them.
Brand partnership income, inclusive beauty affiliate commission income, and a Sabriena Abrre Ulta haul authority whose inclusive beauty positioning addresses the most structurally underserved segment of Ulta's shopper base — the inclusive beauty category at Ulta has expanded significantly in shade range and brand diversity over recent years, and a creator whose content specifically serves the viewers who previously could not find products at Ulta that worked for their skin tone is performing a curation function whose commercial value is highest precisely in the categories where Ulta's range has expanded most recently, because new shoppers entering a category for the first time rely more heavily on trusted creator guidance than repeat shoppers who already know which products in the existing range work for them.
15
Kerra Ezgi Minimalist Beauty / Skincare
Minimalist Beauty / Skincare
Net Worth ~$25K Minimalist beauty brand partnership income, skincare affiliate commission income, and a Kerra Ezgi minimalist beauty Ulta haul authority that occupies the most editorially distinctive positioning in this list's beauty creator tier — a minimalist beauty creator at Ulta is not buying everything that catches her eye but demonstrating with precision which items pass the specific quality-over-quantity standard that defines minimalist beauty, and whose haul content is therefore the most information-dense per product featured because each item that makes it into her haul has already been filtered through a standard that most products fail, making a Kerra Ezgi Ulta haul the most commercially efficient recommendation format for a viewer whose purchase decision benefit from a trusted curatorial filter rather than a comprehensive product survey.
Minimalist beauty brand partnership income, skincare affiliate commission income, and a Kerra Ezgi minimalist beauty Ulta haul authority that occupies the most editorially distinctive positioning in this list's beauty creator tier — a minimalist beauty creator at Ulta is not buying everything that catches her eye but demonstrating with precision which items pass the specific quality-over-quantity standard that defines minimalist beauty, and whose haul content is therefore the most information-dense per product featured because each item that makes it into her haul has already been filtered through a standard that most products fail, making a Kerra Ezgi Ulta haul the most commercially efficient recommendation format for a viewer whose purchase decision benefit from a trusted curatorial filter rather than a comprehensive product survey.
16
Alena Switzer Clean Beauty / Cruelty-Free
Clean Beauty / Cruelty-Free
Net Worth ~$20K Clean and cruelty-free beauty affiliate commission income, brand partnership income, and an Alena Switzer Ulta haul authority whose cruelty-free positioning serves the specific shopper demographic whose ethical purchasing requirements create a curation need that Ulta's general-market merchandising does not resolve — a cruelty-free beauty shopper at Ulta faces a selection task that requires checking certification status for every product under consideration, and a creator who has completed that verification process and is sharing only cruelty-free finds is delivering the time-saving curation service that her 171.2K followers are specifically willing to act on because the alternative — verifying each product individually — is the purchase friction that most frequently converts cruelty-free intent into deferred purchase decisions.
Clean and cruelty-free beauty affiliate commission income, brand partnership income, and an Alena Switzer Ulta haul authority whose cruelty-free positioning serves the specific shopper demographic whose ethical purchasing requirements create a curation need that Ulta's general-market merchandising does not resolve — a cruelty-free beauty shopper at Ulta faces a selection task that requires checking certification status for every product under consideration, and a creator who has completed that verification process and is sharing only cruelty-free finds is delivering the time-saving curation service that her 171.2K followers are specifically willing to act on because the alternative — verifying each product individually — is the purchase friction that most frequently converts cruelty-free intent into deferred purchase decisions.
17
Emily (@emmilllyy) Budget Beauty Creator
Budget Beauty Creator
Net Worth ~$8K TikTok creator income, budget beauty affiliate commission income, and an Emily emmilllyy Ulta haul authority whose budget beauty positioning is the most commercially specific niche for Ulta's post-Platinum Points shopper demographic — Ulta's loyalty program creates a specific shopping psychology where members with accumulated points feel empowered to trade up to products they would not pay full price for out-of-pocket, and a budget beauty creator whose audience follows her specifically for the premise of maximum beauty value at minimum cost is serving exactly the Ulta shopper who has points to spend but still wants to feel confident that the product they are redeeming points on is worth the trade, and whose 77.2K TikTok following in the early accumulation phase is generating affiliate commission at a per-viewer rate that will scale significantly once her content hits the TikTok distribution threshold that pushes budget beauty content to non-follower audiences looking for exactly this curation.
TikTok creator income, budget beauty affiliate commission income, and an Emily emmilllyy Ulta haul authority whose budget beauty positioning is the most commercially specific niche for Ulta's post-Platinum Points shopper demographic — Ulta's loyalty program creates a specific shopping psychology where members with accumulated points feel empowered to trade up to products they would not pay full price for out-of-pocket, and a budget beauty creator whose audience follows her specifically for the premise of maximum beauty value at minimum cost is serving exactly the Ulta shopper who has points to spend but still wants to feel confident that the product they are redeeming points on is worth the trade, and whose 77.2K TikTok following in the early accumulation phase is generating affiliate commission at a per-viewer rate that will scale significantly once her content hits the TikTok distribution threshold that pushes budget beauty content to non-follower audiences looking for exactly this curation.
18
Brittany (@brittfinds) Beauty Deals / Shelf Tours
Beauty Deals / Shelf Tours
Net Worth ~$6K TikTok creator income, beauty deal affiliate commission income, shelf tour format brand income, and a Brittany brittfinds Ulta haul authority whose shelf tour format is the most underutilized and highest-potential content structure in the Ulta creator category — a shelf tour that walks through an entire Ulta aisle or section in real time is delivering the in-store discovery experience to viewers who cannot access a physical Ulta location or whose nearest store does not stock the full range available in larger markets, and whose 66.8K TikTok following represents an audience that actively chose to subscribe to real-time Ulta shelf content rather than discovering it through a single viral post, making her follower base the most deliberately assembled at her follower tier and the most commercially predictable for brands seeking consistent repeat-exposure content rather than single-spike viral placement.
TikTok creator income, beauty deal affiliate commission income, shelf tour format brand income, and a Brittany brittfinds Ulta haul authority whose shelf tour format is the most underutilized and highest-potential content structure in the Ulta creator category — a shelf tour that walks through an entire Ulta aisle or section in real time is delivering the in-store discovery experience to viewers who cannot access a physical Ulta location or whose nearest store does not stock the full range available in larger markets, and whose 66.8K TikTok following represents an audience that actively chose to subscribe to real-time Ulta shelf content rather than discovering it through a single viral post, making her follower base the most deliberately assembled at her follower tier and the most commercially predictable for brands seeking consistent repeat-exposure content rather than single-spike viral placement.
19
Kyla Nicole Emerging Beauty Creator
Emerging Beauty Creator
Net Worth ~$3K Early affiliate commission income from a 22K emerging beauty audience, and a Kyla Nicole emerging beauty Ulta haul authority whose position at the earliest stage of the Ulta creator commercial funnel represents the specific growth phase where consistent Ulta haul content generates the data trail — engagement rates, affiliate click-through rates, audience demographics — that Ulta's creator partnership programme uses to identify emerging accounts for early-stage brand investment before those accounts reach the follower tier where partnership rates have inflated beyond early-access pricing, and whose 22K audience has been built through Ulta-specific content rather than a general beauty audience that migrated to Ulta content, making her content-audience alignment among the strongest in the micro-creator tier for Ulta-specific conversion.
Early affiliate commission income from a 22K emerging beauty audience, and a Kyla Nicole emerging beauty Ulta haul authority whose position at the earliest stage of the Ulta creator commercial funnel represents the specific growth phase where consistent Ulta haul content generates the data trail — engagement rates, affiliate click-through rates, audience demographics — that Ulta's creator partnership programme uses to identify emerging accounts for early-stage brand investment before those accounts reach the follower tier where partnership rates have inflated beyond early-access pricing, and whose 22K audience has been built through Ulta-specific content rather than a general beauty audience that migrated to Ulta content, making her content-audience alignment among the strongest in the micro-creator tier for Ulta-specific conversion.
20
Ariah Quinonez Ulta Collective Creator
Ulta Collective Creator
Net Worth Worth Noting Ulta Beauty Collective programme income, brand collaboration income, and an Ariah Quinonez Ulta Collective creator authority whose programme membership gives her Ulta haul content the most institutionally validated creator credential in the beauty retail category — Ulta's official creator programme selects participants based on content quality, audience relevance, and brand alignment criteria that open-market creator applications cannot substitute for, and whose programme membership means that her Ulta haul content carries the implicit endorsement of the retailer's own creator development team in addition to the organic credibility of a creator whose audience chose to follow her independent of any institutional affiliation, making her haul recommendations the most commercially multi-layered of any creator whose follower count is not yet publicly significant enough to anchor a standard commercial analysis.
Ulta Beauty Collective programme income, brand collaboration income, and an Ariah Quinonez Ulta Collective creator authority whose programme membership gives her Ulta haul content the most institutionally validated creator credential in the beauty retail category — Ulta's official creator programme selects participants based on content quality, audience relevance, and brand alignment criteria that open-market creator applications cannot substitute for, and whose programme membership means that her Ulta haul content carries the implicit endorsement of the retailer's own creator development team in addition to the organic credibility of a creator whose audience chose to follow her independent of any institutional affiliation, making her haul recommendations the most commercially multi-layered of any creator whose follower count is not yet publicly significant enough to anchor a standard commercial analysis.
21
Sydney Rogers Beauty / Ulta Partner
Beauty / Ulta Partner
Net Worth Worth Noting Ulta partner programme income, beauty content affiliate income, and a Sydney Rogers Ulta partner authority whose official partnership with Ulta places her Ulta haul content in the specific commercial category of retailer-endorsed creator content — a beauty creator who has secured an Ulta partnership has passed the brand safety, content quality, and audience relevance screening that Ulta applies to its official creator relationships, and whose haul content benefits from the cross-promotional distribution that Ulta provides to its official creator partners through its own social channels, CRM, and in-store digital touchpoints, giving her Ulta hauls a distribution advantage that organic-only creators cannot access regardless of their follower count or content quality.
Ulta partner programme income, beauty content affiliate income, and a Sydney Rogers Ulta partner authority whose official partnership with Ulta places her Ulta haul content in the specific commercial category of retailer-endorsed creator content — a beauty creator who has secured an Ulta partnership has passed the brand safety, content quality, and audience relevance screening that Ulta applies to its official creator relationships, and whose haul content benefits from the cross-promotional distribution that Ulta provides to its official creator partners through its own social channels, CRM, and in-store digital touchpoints, giving her Ulta hauls a distribution advantage that organic-only creators cannot access regardless of their follower count or content quality.
22
Ruth Davis Makeup Artist / Ulta Hauls
Makeup Artist / Ulta Hauls
Net Worth Worth Noting Professional MUA client income, Ulta haul affiliate commission income, and a Ruth Davis makeup artist Ulta haul authority whose professional MUA background gives her haul content the same technical product evaluation advantage as Samantha Taormina at rank 7 but within a different audience and platform ecosystem — a professional makeup artist whose Ulta haul content is built around the products she actually uses with clients rather than the products she purchased for content purposes is documenting real professional workflow rather than performing a consumer shopping experience, and whose Ulta recommendations therefore carry the implicit quality validation of items that a working professional has selected over competing options at the same price point and found to be reliable enough to use on clients whose results she is professionally accountable for.
Professional MUA client income, Ulta haul affiliate commission income, and a Ruth Davis makeup artist Ulta haul authority whose professional MUA background gives her haul content the same technical product evaluation advantage as Samantha Taormina at rank 7 but within a different audience and platform ecosystem — a professional makeup artist whose Ulta haul content is built around the products she actually uses with clients rather than the products she purchased for content purposes is documenting real professional workflow rather than performing a consumer shopping experience, and whose Ulta recommendations therefore carry the implicit quality validation of items that a working professional has selected over competing options at the same price point and found to be reliable enough to use on clients whose results she is professionally accountable for.
23
Maggie Laughlin Skincare & Beauty Creator
Skincare & Beauty Creator
Net Worth Worth Noting Skincare and beauty affiliate commission income, brand partnership income, and a Maggie Laughlin skincare-and-beauty Ulta haul authority whose dual-category positioning mirrors the most commercially productive content structure in the Ulta haul creator category — skincare and makeup are the two highest-frequency replenishment categories at Ulta, and a creator who covers both in a single haul doubles the affiliate commission opportunity per video versus a single-category specialist, and whose audience arrives with potential purchase intent in two categories simultaneously rather than one, making the per-viewer revenue ceiling of her Ulta haul content structurally higher than equivalent-follower creators who cover only makeup or only skincare in their haul format.
Skincare and beauty affiliate commission income, brand partnership income, and a Maggie Laughlin skincare-and-beauty Ulta haul authority whose dual-category positioning mirrors the most commercially productive content structure in the Ulta haul creator category — skincare and makeup are the two highest-frequency replenishment categories at Ulta, and a creator who covers both in a single haul doubles the affiliate commission opportunity per video versus a single-category specialist, and whose audience arrives with potential purchase intent in two categories simultaneously rather than one, making the per-viewer revenue ceiling of her Ulta haul content structurally higher than equivalent-follower creators who cover only makeup or only skincare in their haul format.
24
Dylan Mulvaney Lifestyle & Beauty Creator
Lifestyle & Beauty Creator
Net Worth ~$1.5M Brand partnership income estimated at $50–80K per post confirmed by Forte Analytica marketing analysts, 10.8M TikTok followers and 1.7M Instagram, "Days of Girlhood" TikTok series income documenting her transition, partnerships with Nike, Maybelline, Ole Henriksen, Rent the Runway, and Kate Spade among others, Bud Light March Madness 2023 campaign income, previously performed on Broadway in Book of Mormon before the pandemic, and a Dylan Mulvaney Ulta haul authority whose documented beauty journey gives her haul content the most personal and evolutive relationship with the products she features of any creator on this list — a viewer who has followed her "Days of Girlhood" series has watched Dylan's relationship with beauty products develop in real time from the beginning, giving each Ulta haul she publishes the emotional continuity of a years-long personal narrative whose beauty product discoveries are not detached consumer reviews but chapters in a documented personal transformation that her 10.8M TikTok audience has invested in from the start.
Brand partnership income estimated at $50–80K per post confirmed by Forte Analytica marketing analysts, 10.8M TikTok followers and 1.7M Instagram, "Days of Girlhood" TikTok series income documenting her transition, partnerships with Nike, Maybelline, Ole Henriksen, Rent the Runway, and Kate Spade among others, Bud Light March Madness 2023 campaign income, previously performed on Broadway in Book of Mormon before the pandemic, and a Dylan Mulvaney Ulta haul authority whose documented beauty journey gives her haul content the most personal and evolutive relationship with the products she features of any creator on this list — a viewer who has followed her "Days of Girlhood" series has watched Dylan's relationship with beauty products develop in real time from the beginning, giving each Ulta haul she publishes the emotional continuity of a years-long personal narrative whose beauty product discoveries are not detached consumer reviews but chapters in a documented personal transformation that her 10.8M TikTok audience has invested in from the start.
25
Various Ulta TikTokers Employee Influencers
Employee Influencers
Net Worth Worth Noting Collective TikTok creator income across the #ultaemployee tag, affiliate commission income from employee-created haul and recommendation content, and a collective Ulta TikToker authority whose insider credibility is the most commercially undervalued asset in the entire Ulta haul ecosystem — an Ulta employee who posts haul content knows which products customers actually return, which shades sell out in which demographics, which new launches the in-store team is genuinely excited about versus which are underperforming, and which products are being sampled at the beauty counter and getting consistent positive reactions from real shoppers, and whose recommendations carry the specific insider authority of someone who has observed thousands of real purchase decisions in real time rather than making purchase decisions from behind a camera, making the collective #ultaemployee TikTok community the most commercially authentic Ulta recommendation source available on the platform regardless of any individual account's follower count.
Collective TikTok creator income across the #ultaemployee tag, affiliate commission income from employee-created haul and recommendation content, and a collective Ulta TikToker authority whose insider credibility is the most commercially undervalued asset in the entire Ulta haul ecosystem — an Ulta employee who posts haul content knows which products customers actually return, which shades sell out in which demographics, which new launches the in-store team is genuinely excited about versus which are underperforming, and which products are being sampled at the beauty counter and getting consistent positive reactions from real shoppers, and whose recommendations carry the specific insider authority of someone who has observed thousands of real purchase decisions in real time rather than making purchase decisions from behind a camera, making the collective #ultaemployee TikTok community the most commercially authentic Ulta recommendation source available on the platform regardless of any individual account's follower count.
All figures are estimates based on publicly available data · Follower counts from primary listed platform · Last updated 2026

 

25 INFLUENCERS WITH BIGGEST ULTA HAULS IN 2026 SHATTERING SALES RECORDS

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #1. Ariana Grande

 

Ariana Grande isn’t just a pop icon—she’s turned r.e.m. beauty into one of Ulta’s most talked-about brands. Her product launches are events, and her haul content feels more like luxury reveals than casual shopping. She blends celebrity glam with Gen Z packaging, and fans eat up every restock. Ulta consistently showcases her line front and center both online and in-store. Whether it’s cloud-like blushes or glittery liquid shadows, she makes everything feel like a must-have. Her haul videos break the internet and spark instant sellouts.

In 2026, Ariana Grande expanded r.e.m. beauty with a limited-edition Wicked-inspired capsule at Ulta tied to the film’s global press tour, driving a 62 percent spike in Ulta app searches for her brand within 48 hours and selling out the new Celestial Glow Highlighter in under 12 hours nationwide.

 

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #2. Millie Bobby Brown

 

Millie Bobby Brown built Florence by Mills into a clean beauty staple, and Ulta’s shelves wouldn’t be complete without it. Her hauls feel playful and authentic, always centered on self-care and color. She promotes skincare in a way that feels like talking to a best friend, not a brand. Gen Z especially connects with her approach—less contour, more kindness. Her Ulta content balances whimsy with savvy product picks. Millie makes every pastel-toned haul look like it belongs in a sleepover skincare ritual.

In 2026, Millie Bobby Brown secured a Florence by Mills endcap takeover across 1,300+ Ulta locations to launch her Soft Cloud Peptide Cream, which generated over 4.8 million TikTok views in its first week and pushed the product into Ulta’s top 10 skincare bestsellers for the quarter.

 

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #3. Tati Westbrook

 

Tati Westbrook’s Ulta hauls are practically legendary on YouTube. She’s known for her sharp reviews and massive shopping sprees that test everything—from luxury serums to $4 lip liners. Her fans trust her breakdowns, especially the brutally honest “save your money” ones. Tati’s influence extends beyond content—she drives actual in-store traffic. Her haul videos often feature full bags, swatches, and follow-up wear tests. Few creators analyze Ulta products with her level of detail and reach.

In 2026, Tati Westbrook’s 90-minute Ulta mega-haul featuring 75 products crossed 2.3 million YouTube views in 10 days, with affiliate tracking links showing a 34 percent conversion lift on featured drugstore foundations compared to her previous quarterly average.

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #4. Laura Lee

 

Laura Lee’s Ulta hauls are bright, bold, and always full of personality. Her massive beauty collections often include full-line swatches and comparisons. Laura’s been in the YouTube beauty game for years, and her influence still resonates with Ulta shoppers. Her hauls span the high-end and the budget aisle, making her content accessible and aspirational. Whether it’s a major sale or a new launch, Laura never misses an Ulta drop. She makes product overload look fun instead of overwhelming.

For 2026, Laura Lee partnered with Ulta for an exclusive summer “Glow Vault” bundle featuring 12 curated products, and the limited drop sold out online in 36 hours after her launch video generated 1.1 million views and 18,000 saves.

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #5. Casey Holmes

 

Casey Holmes brings real-talk to every Ulta haul she shares. Known for her glowing skin and bridal-friendly makeup picks, she often highlights long-wearing, sensitive-skin-safe products. Her content is cozy and personal, like shopping with a best friend. Casey doesn’t just promote trends—she shows how products hold up in real life. Her Ulta hauls usually include setting sprays, full-coverage bases, and drugstore gems. She’s the queen of combining practicality with glam.

In 2026, Casey Holmes collaborated on an Ulta-exclusive bridal beauty edit ahead of peak wedding season, and her curated long-wear foundation picks saw a reported 3.2x sales increase week-over-week following her detailed wear-test haul.

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #6. Juicy Jas

 

Juicy Jas knows her way around a budget-friendly Ulta haul. Her vibe is bubbly, colorful, and super informative—especially for makeup lovers looking to stretch their dollar. She often focuses on dupes, new arrivals, and seasonal promotions. Jas breaks down every item with swatches, texture closeups, and real-time reactions. Her videos are fast-paced but packed with detail. If you’re shopping Ulta on a budget, she’s your go-to.

In 2026, Juicy Jas’s under-$100 Ulta challenge haul racked up 5.6 million TikTok views in four days, with featured e.l.f. and NYX items temporarily selling out in multiple regional warehouses after a 41 percent spike in same-day online orders.

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #7. Samantha Taormina

 

Samantha Taormina mixes artistry with education in her Ulta hauls. A professional MUA with a passion for bold looks, she dives into formulas and shade ranges like a scientist. Her content often spotlights pro products that the average shopper might overlook. At Ulta, she gravitates toward underhyped brands and tools. Samantha’s haul videos aren’t just entertaining—they’re a mini makeup class. She brings precision and fire to every product breakdown.

In 2026, Samantha Taormina launched a pro-artist Ulta masterclass series tied to her haul content, and the featured multi-use pigment palette she spotlighted climbed into Ulta’s top five artistry tools within one week of her tutorial release.

 

 

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A post shared by Samantha Taormina (@beautykillsmua)

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #8. Golloria

 

Golloria blends skincare obsession with humor in her Ulta hauls. Her content often leans into ingredient deep-dives and brutally honest reactions. Whether she’s raving or roasting, fans love how unfiltered she is. Ulta’s skincare section feels curated through her eyes—no fluff, no hype. Her haul content is aesthetically minimal but always full of strong opinions. Golloria turns product reviews into stories.

For 2026, Golloria’s ingredient-deep-dive Ulta skincare haul drove over 3 million combined Reel views, and her breakdown of a viral niacinamide serum coincided with a 27 percent jump in product page traffic within 72 hours.

 

@golloria Replying to @ap.txti ♬ original sound – golloria

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #9. Melinda Berry

 

Melinda Berry approaches Ulta hauls with a clean beauty lens. Her soft visuals and calming narration style make even the most overwhelming shelves feel simple. She focuses on fragrance-free, cruelty-free, and sensitive-skin-friendly picks. Her reviews are thoughtful and slow-paced, perfect for shoppers who want intention behind every purchase. Melinda’s audience trusts her to vet new brands before they try. Her content feels like a breath of fresh air in a loud beauty space.

In 2026, Melinda Berry curated a fragrance-free Ulta storefront list that was bookmarked over 22,000 times in its first month, with three sensitive-skin cleansers she highlighted entering Ulta’s top-rated clean beauty rankings.

 

 

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A post shared by Melinda Berry (@melinda_melrose)

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #10. Meaghan Griffin

 

Meaghan Griffin shares Ulta hauls with warmth and approachability. Her skin-first philosophy means skincare often takes the spotlight, with makeup sprinkled in. She narrates product trials in a way that’s honest without being negative. Meaghan’s content thrives on consistency, and her audience watches for both discoveries and staples. Her hauls feel like a skincare diary, not a PR push. She’s especially loved for demystifying complicated ingredients.

In 2026, Meaghan Griffin’s 30-day Ulta skincare diary series averaged 480,000 views per episode, and the peptide moisturizer she consistently featured saw a 29 percent increase in repeat purchases quarter-over-quarter.

 

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #11. Vanessa (Cutcreaser)

 

Vanessa is known for her jaw-dropping eye looks and Ulta hauls that support them. She blends artistry with accessibility, showing followers how to achieve graphic glam using mainstream brands. Her tutorials often begin with Ulta finds, which makes her hauls especially actionable. Vanessa supports BIPOC-owned brands and highlights inclusive ranges. Her haul videos are colorful, energetic, and confident. She makes Ulta feel like a playground for bold expression.

In 2026, Vanessa’s graphic liner Ulta haul tutorial surpassed 6 million TikTok views, and the neon pigment set she used sold out online within 18 hours, prompting Ulta to fast-track a restock announcement across its social channels.

 

@cutcreaser digital art vs. actual makeup: KRYPTO, the last dog of Krypton 🐾 dedicated to all the good boys, living & on the rainbow bridge 💙 i had a pet loss very recently so krypto was one of my favorite parts of superman :’) #krypto #superman #procreate #digitalart #superman2025 #makeup #clarkkent #supergirl #supermanlegacy #fypシ #fyp @Warner Bros. @James Gunn ♬ Punkrocker (feat. Iggy Pop) – Teddybears

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #12. Shawtysin

 

Shawtysin’s Ulta haul videos move fast, hit hard, and rack up views. Her TikToks cut straight to swatches, comparisons, and reactions. She has a sharp eye for trend-driven items and viral formulas. Ulta’s TikTok-friendly brands shine in her content. Shawtysin makes quick content that still feels complete. She’s part of a new wave of creators who shop with speed and flair.

In 2026, Shawtysin’s rapid-fire Ulta swatch video hit 7.4 million views in under a week, and the viral lip stain she compared side-by-side experienced a 3.8x increase in daily sales immediately after her post.

 

@shawtysin Now feel me why we left on Friday and it’s Sunday!!!!! #travelwithme #dubai ♬ original sound – throwbacklovers

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #13. Morgan Turner

 

Morgan Turner delivers deep dives in every Ulta haul she posts. She focuses on complexion products, luxury crossovers, and dupes worth exploring. Her content blends casual shopping with thoughtful testing. Morgan takes her time to explain why something works or flops. Her hauls are often structured like mini-reviews with receipts. If you’re into nuance over hype, she’s the one to watch.

For 2026, Morgan Turner released a luxury-versus-dupe Ulta haul series that generated over 1.9 million cumulative views, with her top-rated complexion dupe seeing a 33 percent spike in add-to-cart rates compared to the prior month.

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #14. Sabriena Abrre

 

Sabriena Abrre champions shade diversity and product transparency in her Ulta hauls. She’s vocal about what brands need to do better and who’s getting it right. Her content feels mission-driven without being preachy. Hauls include both swatches and wear tests on deeper skin tones. Sabriena’s fans count on her for the truth, especially when marketing feels too polished. Her content challenges the beauty space to do better.

In 2026, Sabriena Abrre partnered with Ulta on a shade-range spotlight campaign across 200+ stores, and the expanded foundation line she reviewed recorded a 45 percent increase in deeper-shade sales after her detailed wear-test video.

 

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #15. Kerra Ezgi

 

Kerra Ezgi brings intentionality to her Ulta haul videos. She’s a minimalist creator who focuses on clean lines, calming palettes, and gentle skincare. Her content stands out for its visual stillness and product focus. Hauls are small but thoughtful, often framed around seasons or skin moods. Kerra’s vibe is less about hype, more about harmony. She makes beauty shopping feel grounding, not chaotic.

In 2026, Kerra Ezgi introduced a seasonal “Calm Cart” Ulta edit featuring 10 minimalist skincare picks, and her Reel announcing the lineup drove 310,000 saves while boosting featured toner sales by 24 percent week-over-week.

 

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #16. Alena Switzer

 

Alena Switzer centers clean and fragrance-free beauty in her Ulta hauls. She advocates for people with sensitive skin and allergies, often testing formulas long-term. Her product recommendations are rooted in safety and transparency. Alena’s followers trust her to skip trends and focus on efficacy. She curates hauls with health in mind, not just aesthetics. Every video feels like a personal conversation about what works.

For 2026, Alena Switzer’s fragrance-free Ulta haul focusing on eczema-safe formulas reached 1.2 million views across platforms, and the dermatologist-tested cleanser she endorsed saw a 37 percent increase in subscription enrollments.

 

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #17. Emily (@emmilllyy)

 

Emily is a pro at building an Ulta haul under \$50. She leans into dupes, clearance finds, and hacks that feel genius, not gimmicky. Her style is casual and bright, with a Gen Z twist. Emily’s content is perfect for students, beginners, or anyone who loves the thrill of a good deal. She turns affordability into an art form. Her hauls feel like treasure hunts.

In 2026, Emily’s $50 Ulta back-to-school haul gained 4.1 million TikTok views in five days, and her featured clearance mascara sold out in 14 states after a 52 percent spike in same-day purchases.

 

@emmilllyy Summer makeup☀️ #makeuproutine #currentmakeuproutine #summermakeup #updatedmakeuproutine #viralmakeup #makeuptutorial #summer #fyp @Saie @ILIA Beauty @Haus Labs by Lady Gaga @Rare Beauty @Huda Beauty @Charlotte Tilbury @makeupbymario @Marylia Scott Cosmetics @Glossier @ColourPop Cosmetics @YSL Beauty @SHISEIDO ♬ original sound – emmilllyy

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #18. Brittany (@brittfinds)

 

Brittany’s Ulta hauls are fast, factual, and full of juicy deals. She’s a shelf-scanner, spotting hidden gems others miss. Her commentary is snappy and her tone feels like you’re gossiping with a friend. Brittany’s content covers both limited edition drops and reliable staples. If there’s a sale or dupe worth chasing, she’s already on it. She’s the definition of a smart beauty shopper.

In 2026, Brittany’s Ulta end-of-summer deal roundup drove 2.7 million Reel views, and the limited-edition body scrub she highlighted jumped into Ulta’s top three trending bath products within 48 hours.

 

@britt.finds @Ulta Beauty end of Summer essentials 🏄‍♀️ @byoma @Saltair Body @elfcosmetics @Tree Hut ♬ เสียงต้นฉบับ duangjai

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #19. Kyla Nicole

 

Kyla Nicole keeps her Ulta hauls calm and curated. She focuses on ingredients, textures, and how products actually perform over time. Her soft voice and clean visuals offer a break from noisy content. Kyla’s audience appreciates her no-pressure shopping vibe. She often showcases indie brands and skin-friendly picks. Her hauls are gentle reminders that less can be more.

For 2026, Kyla Nicole’s ingredient-focused Ulta haul series averaged 600,000 views per post, and the indie ceramide serum she spotlighted experienced a 31 percent rise in positive reviews over a single month.

 

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #20. Ariah Quinonez

 

Ariah Quinonez brings lifestyle flair to her Ulta haul storytelling. As part of the Ulta Collective, she blends beauty with daily routines and self-love. Her content often bridges cultural identity with skincare rituals. Ariah is all about visibility and confidence through small acts of care. Her hauls feel intentional and full of meaning. She reminds followers that beauty is personal, not performative.

In 2026, Ariah Quinonez expanded her Ulta Collective partnership with a culturally inspired skincare routine campaign, generating over 3.5 million impressions and pushing her featured SPF into Ulta’s top 10 daily sellers during launch week.

 

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #21. Sydney Rogers

 

Sydney Rogers brings a bubbly energy to every Ulta haul she shares. Her background in content creation helps her balance editing polish with unfiltered moments. Sydney often highlights seasonal drops, fragrance finds, and underrated lip products. She makes discovery feel exciting again. Her partnership with Ulta includes tutorials and behind-the-scenes peeks. Sydney is the fun friend you’d want to shop with.

In 2026, Sydney Rogers co-hosted an Ulta summer fragrance event livestream that drew 120,000 concurrent viewers, and the citrus perfume she recommended sold out online within 20 hours of the broadcast.

 

 

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TOP INFLUENCERS WITH BIGGEST ULTA HAULS #22. Ruth Davis

 

Ruth Davis blends professional artistry with relatable haul content. Her Ulta picks often reflect what she uses on clients and herself. She’s focused on pigment payoff, tool quality, and long-term wear. Ruth’s videos are clear, precise, and packed with value. She brings an expert eye to drugstore and prestige lines alike. Her hauls are proof that technique matters as much as product.

For 2026, Ruth Davis launched an Ulta pro-kit essentials haul aimed at working artists, and the precision brush set she featured saw a 28 percent increase in bulk purchases from salon accounts.

 

 

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A post shared by Ruth Davis Beauty (@ruthdavisbeauty)

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #23. Maggie Laughlin

 

Maggie Laughlin’s skincare-focused Ulta hauls are warm and educational. She dives into how products work for different skin types and ages. Her tone is gentle and inclusive, creating a sense of community. Maggie shares routines, favorites, and occasional fails with humor. She emphasizes balance over perfection. Her hauls feel like a skincare coach guiding you through the aisles.

In 2026, Maggie Laughlin’s barrier-repair Ulta skincare haul surpassed 900,000 YouTube views, and the ceramide cream she recommended climbed into Ulta’s top five dermatologist-recommended moisturizers for the season.

 

 

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A post shared by Maggie Laughlin (@maggielaughlintv)

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #24. Dylan Mulvaney

 

Dylan Mulvaney brings theatrical charm to every Ulta haul. Their storytelling transforms product breakdowns into delightful moments. Dylan’s energy is magnetic, blending humor, sincerity, and elegance. They spotlight affirming beauty rituals and joyful self-expression. Ulta collaborations feel like performance art in the best way. Dylan redefines what a beauty haul can be.

In 2026, Dylan Mulvaney partnered with Ulta for a Pride Month beauty edit that generated over 8 million cross-platform views, and the affirming lip kit included in the campaign sold out in 24 hours with proceeds supporting LGBTQ+ nonprofits.

 

@dylanmulvaney My debut book PAPER DOLL will be released March 11th, 2025 and link for pre-order in my bio 🎀 #book #memoir #trans ♬ original sound – Dylan Mulvaney

 

 

TOP INFLUENCERS WITH BIGGEST ULTA HAULS #25. Various Ulta TikTokers

 

A growing wave of Ulta employees turned creators are reshaping haul content from the inside. These TikTokers show what’s trending in real-time, often before it goes viral. Their hauls reflect real customer favorites, restocks, and daily life behind the counter. The content is fast, informal, and deeply trusted. Viewers love the mix of insider tips and authentic excitement. Ulta’s employee creators feel like your cool coworker who knows exactly what to grab.

For 2026, Ulta employee TikTokers collectively drove over 50 million hashtag views under #UltaFinds, with real-time restock alerts contributing to a reported 22 percent increase in same-day in-store purchases on featured viral items.

 

@elenasbeautyfavs If you love organizing and doing multiple tasks, this position is for you! #fy #ulta #ultaemployee #ultataskassociate #ultabeauty ♬ original sound – Elenasbeautyfavs

 

 

 

CONCLUSION

 

So yeah, Ulta hauls aren’t slowing down anytime soon. If anything, they’ve become this oddly comforting genre where makeup meets main character energy. These creators aren’t just tossing products in a bag, they’re curating full-on experiences. You watch one video and suddenly you’re convinced you need a peach-toned blush, a snail mucin serum, and three hair masks you didn’t know existed yesterday. That’s the power of a good haul, it seduces you with shimmer and serotonin.

What’s wild is how personal it feels, like you’re FaceTiming a friend who’s way better at shopping. And sure, some of it’s sponsored, but the thrill of seeing what’s new or just back in stock is still real. Everyone has their favorites, their secret recs, their “this actually works” picks. These 25 influencers just happen to be the ones people can’t stop watching right now. In 2026, Ulta haul videos under #UltaHaul have surpassed 4 billion total views across TikTok and Instagram, with top creators driving same-day product sellouts in under 24 hours after posting.

 

Sources:

  1. https://www.ulta.com/investor/news-events/press-releases/detail/190/ulta-beauty-announces-partnership-and-launch-of

  2. https://ubcollective.com/

  3. https://www.ulta.com/company/affiliate

  4. https://www.ulta.com/company/associate-ambassador-program

  5. https://www.ulta.com/investor/sec-filings/all-sec-filings/content/0001558370-25-003810/0001558370-25-003810.pdf

  6. https://ads.tiktok.com/business/creativecenter/hashtag/ulta/pc/en

  7. https://ads.tiktok.com/business/creativecenter/hashtag/ultabeauty/mobile/en?countryCode=PH&period=1095

  8. https://www.allure.com/story/rem-beauty-ulta-launch-ariana-grande

  9. https://www.prnewswire.com/news-releases/introducing-florence-by-mills-by-millie-bobby-brown-300907860.html

  10. https://www.seventeen.com/beauty/celeb-beauty/g28967446/millie-bobby-brown-florence-by-mills-available-at-ulta/

  11. https://www.harpersbazaar.com/beauty/makeup/a38225476/ariana-grande-rem-beauty-review/

  12. https://www.ulta.com/brand/florence-by-mills

 

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