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makeup influencers with viral unboxings

25 Jul 25 MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS EXPLODING ACROSS 2026 FEEDS

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The idea for this list started somewhere between a caffeine crash and scrolling TikTok at 2:12am, headphones in, watching unboxing after unboxing like it was a sport. There’s just something addictive about it — the sound of packaging being sliced open, the squeals, the gasps, the “OMG look at this PR box” energy. It’s not just product reveals anymore; it’s theater. These makeup influencers? They’ve turned opening a cardboard box into a full-blown experience.

And let’s be real, some of them could unwrap a potato and still make it viral. Maybe it’s the lighting, maybe it’s the brows, maybe it’s just pure charisma — either way, people can’t look away. Even the way they describe bubble wrap is weirdly satisfying. Somewhere between ASMR and glam tutorial, this trend has carved out a genre of its own. Amra and Elma believes that they’re not just flexing free stuff (well… maybe a little) — they’re storytellers with really good contour. **In 2026, TikTok reports that beauty-related unboxing videos surpassed 9.3 billion views globally in Q1 alone, with PR box reveals driving some of the platform’s highest engagement rates in the cosmetics category.** Here are 25 who’ve nailed the art of the viral unboxing and built beauty empires along the way.

 

 

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25 MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS DOMINATING 2026 BEAUTY FEEDS

 

Viral PR box reveals are reshaping beauty marketing in 2026 with record-breaking engagement, algorithm dominance, and multi-million-dollar product sellouts within hours

 

 

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Updated for 2026, beauty unboxing videos have crossed 14.8 billion cumulative views across TikTok and Instagram Reels in just the first half of the year, with top makeup influencers with viral unboxings driving engagement rates 3.4 times higher than standard product tutorials. Data from platform tracking tools shows that limited-edition PR box reveals now generate average comment volumes exceeding 120,000 per post for mega-creators, while affiliate-linked launches tied to viral unboxings are converting at rates above 9 percent. Several cosmetics brands reported full inventory sellouts within 6 to 18 hours of a single high-profile unboxing going live in Q2 2026, marking one of the fastest-moving performance channels in modern beauty marketing.

 

25 MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS BREAKING THE INTERNET IN 2026 (Quick View)

25 Makeup Influencers with Viral Unboxings Exploding Across 2026 Feeds

Viral Unboxing Creator Rankings 2026

Tear It Open. Watch It Blow Up. 25 Makeup Influencers with Viral Unboxings Exploding Across 2026 Feeds
From $7M Encino Mansions to Sold-Out-in-6-Minutes Palettes

Ranked by primary platform followers · 2026 counts · Creator niche & estimated net worth included

# Creator Followers Niche Est. Net Worth & Unboxing Authority
1
James Charles Makeup
Makeup
Net Worth ~$22M YouTube ad revenue estimated at $5M annually from 23.9M subscribers and 1.8B channel views, sponsored post income at approximately $150,733 per post, Morphe x James Charles palette that sold out entirely in Europe in under 6 minutes and generated 7,000+ fan turnout at the Birmingham UK store opening that brought the city centre to a standstill, Sisters Apparel clothing line income, Painted makeup brand income, $7M Encino California 10,000-square-foot mansion, CoverGirl first male brand ambassador at age 17, and a James Charles unboxing authority built on the specific dynamic that his PR unboxing reactions are the most watched in the beauty space because his audience treats his first-touch product reaction as the most reliable leading indicator of whether a launch is genuinely exciting or merely well-packaged marketing — when he tears open a box on camera, his unfiltered micro-expressions in the first 15 seconds consistently outperform any scripted review of the same product.
YouTube ad revenue estimated at $5M annually from 23.9M subscribers and 1.8B channel views, sponsored post income at approximately $150,733 per post, Morphe x James Charles palette that sold out entirely in Europe in under 6 minutes and generated 7,000+ fan turnout at the Birmingham UK store opening that brought the city centre to a standstill, Sisters Apparel clothing line income, Painted makeup brand income, $7M Encino California 10,000-square-foot mansion, CoverGirl first male brand ambassador at age 17, and a James Charles unboxing authority built on the specific dynamic that his PR unboxing reactions are the most watched in the beauty space because his audience treats his first-touch product reaction as the most reliable leading indicator of whether a launch is genuinely exciting or merely well-packaged marketing — when he tears open a box on camera, his unfiltered micro-expressions in the first 15 seconds consistently outperform any scripted review of the same product.
2
NikkieTutorials Makeup
Makeup
Net Worth ~$6M Nimya brand income, YouTube ad revenue from 14M+ subscribers, Eurovision Song Contest 2021 co-host income, international red carpet correspondent fees, brand partnership income across the luxury and prestige beauty tier, and a NikkieTutorials unboxing authority built on the specific editorial weight that 15+ years of professional-grade beauty content creates — when she opens a PR package on camera, her audience knows she has seen and used thousands of products before this one, which means her immediate comparison framework is the most informed in the unboxing space, and her ability to contextualise a new launch within the history of the category rather than simply reacting to its packaging gives her unboxing content the analytical depth that brands sending her product are specifically hoping she will provide alongside the first-look reaction.
Nimya brand income, YouTube ad revenue from 14M+ subscribers, Eurovision Song Contest 2021 co-host income, international red carpet correspondent fees, brand partnership income across the luxury and prestige beauty tier, and a NikkieTutorials unboxing authority built on the specific editorial weight that 15+ years of professional-grade beauty content creates — when she opens a PR package on camera, her audience knows she has seen and used thousands of products before this one, which means her immediate comparison framework is the most informed in the unboxing space, and her ability to contextualise a new launch within the history of the category rather than simply reacting to its packaging gives her unboxing content the analytical depth that brands sending her product are specifically hoping she will provide alongside the first-look reaction.
3
Huda Kattan Beauty Founder
Beauty Founder
Net Worth ~$560M Huda Beauty $1.2B valuation with full ownership regained from Advent International in 2025, Kayali fragrance income, Wishful Skin income, and a Huda Kattan unboxing authority that operates on an entirely different axis from every other creator on this list — she is not a beauty consumer unboxing someone else's product, she is the founder whose own launches generate the unboxing content that other creators make, meaning the real measure of her unboxing influence is the collective reaction video output that each new Huda Beauty drop triggers across the creator ecosystem, where her product packaging decisions, formula innovations, and campaign rollouts determine the content calendar for thousands of unboxing creators simultaneously and where a positive unboxing wave for a Huda drop translates directly into sell-out velocity that no paid media campaign can replicate.
Huda Beauty $1.2B valuation with full ownership regained from Advent International in 2025, Kayali fragrance income, Wishful Skin income, and a Huda Kattan unboxing authority that operates on an entirely different axis from every other creator on this list — she is not a beauty consumer unboxing someone else's product, she is the founder whose own launches generate the unboxing content that other creators make, meaning the real measure of her unboxing influence is the collective reaction video output that each new Huda Beauty drop triggers across the creator ecosystem, where her product packaging decisions, formula innovations, and campaign rollouts determine the content calendar for thousands of unboxing creators simultaneously and where a positive unboxing wave for a Huda drop translates directly into sell-out velocity that no paid media campaign can replicate.
4
Bretman Rock Beauty Creator
Beauty Creator
Net Worth ~$7M Colourpop and Morphe collaboration income, MTV Following Bretman Rock reality show income, Playboy brand partnership income, brand deal income across beauty, fashion and lifestyle categories, and a Bretman Rock unboxing authority built entirely on emotional authenticity — his PR unboxing reactions are the most genuinely unscripted in the beauty space because his personality is constitutionally incapable of performing a neutral reaction, meaning when he opens a package he either screams with genuine excitement or delivers an immediate deadpan dismissal with the comedic precision of someone who does not soften his first impression for the camera, which gives brands sending him product both the highest-upside and highest-risk unboxing placement on this list and makes his authentic excitement the most commercially valuable single unboxing reaction available in the beauty creator market.
Colourpop and Morphe collaboration income, MTV Following Bretman Rock reality show income, Playboy brand partnership income, brand deal income across beauty, fashion and lifestyle categories, and a Bretman Rock unboxing authority built entirely on emotional authenticity — his PR unboxing reactions are the most genuinely unscripted in the beauty space because his personality is constitutionally incapable of performing a neutral reaction, meaning when he opens a package he either screams with genuine excitement or delivers an immediate deadpan dismissal with the comedic precision of someone who does not soften his first impression for the camera, which gives brands sending him product both the highest-upside and highest-risk unboxing placement on this list and makes his authentic excitement the most commercially valuable single unboxing reaction available in the beauty creator market.
5
Abby Roberts Makeup
Makeup
Net Worth ~$2M TikTok-led brand partnership income from a platform where her special effects and transformational makeup content generates above-average share rates, beauty brand campaign income, music career income from her artist project alongside her creator identity, and an Abby Roberts unboxing authority built on the specific credibility of a creator whose makeup skill level is high enough that she can evaluate a new product's performance in real-time application rather than relying on the packaging claims alone — when she unboxes a new eyeshadow palette or special effects product on camera, she moves immediately from packaging reaction to application test, compressing the review timeline that most beauty creators extend across multiple videos into a single unboxing-through-weartest format that delivers more informational density per viewing minute than conventional unboxing content.
TikTok-led brand partnership income from a platform where her special effects and transformational makeup content generates above-average share rates, beauty brand campaign income, music career income from her artist project alongside her creator identity, and an Abby Roberts unboxing authority built on the specific credibility of a creator whose makeup skill level is high enough that she can evaluate a new product's performance in real-time application rather than relying on the packaging claims alone — when she unboxes a new eyeshadow palette or special effects product on camera, she moves immediately from packaging reaction to application test, compressing the review timeline that most beauty creators extend across multiple videos into a single unboxing-through-weartest format that delivers more informational density per viewing minute than conventional unboxing content.
6
Mikayla Nogueira Beauty Creator
Beauty Creator
Net Worth ~$10M POV Beauty co-founder income — the makeup prep brand that sold $1M in 8 minutes at its March 2025 launch and hit $4.3M on TikTok Shop by December 2025 — Forbes-confirmed $7.8M in 2025 earnings ranking her #33 on the Top Creators list, Streamy Award for Beauty Influencer of the Year 2023, $4.35M Massachusetts mansion, and a Mikayla Nogueira unboxing authority built on her Massachusetts-native directness — she does not soften her unboxing reactions, does not delay her verdict, and does not manage a brand relationship by tempering negative first impressions, which means her "oh my god sisters this is so good" reactions carry genuine weight because her audience has seen enough of her flat reactions to know that enthusiasm from Mikayla is earned rather than obligatory, making her unboxing content the most reliable short-form launch barometer on TikTok for the beauty category.
POV Beauty co-founder income — the makeup prep brand that sold $1M in 8 minutes at its March 2025 launch and hit $4.3M on TikTok Shop by December 2025 — Forbes-confirmed $7.8M in 2025 earnings ranking her #33 on the Top Creators list, Streamy Award for Beauty Influencer of the Year 2023, $4.35M Massachusetts mansion, and a Mikayla Nogueira unboxing authority built on her Massachusetts-native directness — she does not soften her unboxing reactions, does not delay her verdict, and does not manage a brand relationship by tempering negative first impressions, which means her "oh my god sisters this is so good" reactions carry genuine weight because her audience has seen enough of her flat reactions to know that enthusiasm from Mikayla is earned rather than obligatory, making her unboxing content the most reliable short-form launch barometer on TikTok for the beauty category.
7
Patrick Starrr Makeup Founder
Makeup Founder
Net Worth ~$5M ONE/SIZE Beauty brand income launched July 2020 exclusively with Sephora and expanded internationally by 2026 including Southeast Asia, MAC Cosmetics x Patrick Starrr five-collection collaboration income, Say Yas to the Guest podcast income, Drag Race Philippines guest judge income, Disney makeup line partnership income, celebrity collaboration income including Kim Kardashian, Katy Perry, and Paris Hilton tutorials, and a Patrick Starrr unboxing authority built on the most theatrically committed reaction style in the beauty creator space — his unboxings are performances in the most generous sense, complete with musical reactions, physical comedy, and a Filipino-American joyfulness that makes even a routine eyeshadow palette reveal feel like a Broadway opening night, which gives his unboxing content an entertainment value that keeps viewer retention elevated even when the product itself is less exciting than the presentation.
ONE/SIZE Beauty brand income launched July 2020 exclusively with Sephora and expanded internationally by 2026 including Southeast Asia, MAC Cosmetics x Patrick Starrr five-collection collaboration income, Say Yas to the Guest podcast income, Drag Race Philippines guest judge income, Disney makeup line partnership income, celebrity collaboration income including Kim Kardashian, Katy Perry, and Paris Hilton tutorials, and a Patrick Starrr unboxing authority built on the most theatrically committed reaction style in the beauty creator space — his unboxings are performances in the most generous sense, complete with musical reactions, physical comedy, and a Filipino-American joyfulness that makes even a routine eyeshadow palette reveal feel like a Broadway opening night, which gives his unboxing content an entertainment value that keeps viewer retention elevated even when the product itself is less exciting than the presentation.
8
Kathleen Lights Makeup
Makeup
Net Worth ~$3M Lights Lacquer nail polish brand income, ColourPop x KathleenLights collaboration income, YouTube ad revenue from 500M+ channel views and 4M+ subscribers since launching in 2013, brand partnership income, and a Kathleen Lights unboxing authority built on a Cuban-American Miami-based creator identity whose decade-long YouTube presence has produced something rare in the beauty unboxing space — genuine institutional memory, the ability to contextualise a new product launch against everything similar she has received, reviewed, and worn over ten years of consistent beauty content, meaning her unboxing reaction carries a longitudinal comparison framework that newer creators physically cannot possess regardless of their skill level or audience size, making her product assessments the most historically grounded available in the mid-tier beauty unboxing category.
Lights Lacquer nail polish brand income, ColourPop x KathleenLights collaboration income, YouTube ad revenue from 500M+ channel views and 4M+ subscribers since launching in 2013, brand partnership income, and a Kathleen Lights unboxing authority built on a Cuban-American Miami-based creator identity whose decade-long YouTube presence has produced something rare in the beauty unboxing space — genuine institutional memory, the ability to contextualise a new product launch against everything similar she has received, reviewed, and worn over ten years of consistent beauty content, meaning her unboxing reaction carries a longitudinal comparison framework that newer creators physically cannot possess regardless of their skill level or audience size, making her product assessments the most historically grounded available in the mid-tier beauty unboxing category.
9
Desi Perkins Makeup Founder
Makeup Founder
Net Worth ~$7M DEZI Eyewear brand income, DEZI SKIN skincare brand launched April 2021 income, 4.4M Instagram and 3.2M YouTube combined brand partnership income, Forbes Top Creators list recognition, and a Desi Perkins unboxing authority built on the specific commercial intelligence of a creator who has founded her own brands and therefore understands product development from the inside — when she opens a PR package she is not simply a consumer reacting to a product but a brand operator evaluating a competitor's or peer's decisions, giving her unboxing commentary the business-aware dimension that most beauty creators cannot access because they have never had to make the formulation, packaging, pricing, and launch timing decisions whose quality she is implicitly evaluating each time she opens a new product on camera.
DEZI Eyewear brand income, DEZI SKIN skincare brand launched April 2021 income, 4.4M Instagram and 3.2M YouTube combined brand partnership income, Forbes Top Creators list recognition, and a Desi Perkins unboxing authority built on the specific commercial intelligence of a creator who has founded her own brands and therefore understands product development from the inside — when she opens a PR package she is not simply a consumer reacting to a product but a brand operator evaluating a competitor's or peer's decisions, giving her unboxing commentary the business-aware dimension that most beauty creators cannot access because they have never had to make the formulation, packaging, pricing, and launch timing decisions whose quality she is implicitly evaluating each time she opens a new product on camera.
10
Alissa Ashley Makeup
Makeup
Net Worth ~$2.5M Inclusive beauty partnership income sustained through 2026, YouTube and Instagram ad and sponsorship income from a 2M+ YouTube subscriber base, brand campaign income, and an Alissa Ashley unboxing authority built on the specific credibility of a beauty creator whose deep-complexion skin tone means every product she unboxes is immediately tested against a standard that most beauty brands still under-serve — her audience watches her unboxings not only for her personality and reaction but for the specific shade range and formula performance information she provides on her complexion, making each product that succeeds in her unboxing context a genuine endorsement for deeper-skin-tone consumers who have learned that her positive reaction is the most reliable proxy for whether a product will actually work for them.
Inclusive beauty partnership income sustained through 2026, YouTube and Instagram ad and sponsorship income from a 2M+ YouTube subscriber base, brand campaign income, and an Alissa Ashley unboxing authority built on the specific credibility of a beauty creator whose deep-complexion skin tone means every product she unboxes is immediately tested against a standard that most beauty brands still under-serve — her audience watches her unboxings not only for her personality and reaction but for the specific shade range and formula performance information she provides on her complexion, making each product that succeeds in her unboxing context a genuine endorsement for deeper-skin-tone consumers who have learned that her positive reaction is the most reliable proxy for whether a product will actually work for them.
11
Nyma Tang Makeup
Makeup
Net Worth ~$2M YouTube ad revenue, brand partnership income from beauty brands seeking deep shade validation, and a Nyma Tang "The Darkest Shade" unboxing series that is the most functionally necessary unboxing format on this entire list — she tests exclusively on her very deep complexion and documents exactly which products perform and which fail catastrophically for the darkest skin tones, creating the only consistent, reliable unboxing-and-review archive for deep-complexion beauty consumers that exists in creator content form, making her unboxing of a new foundation or complexion product genuinely consequential for her audience in a way that most beauty unboxings are not, because her viewers are not watching for entertainment but for the specific product performance data they cannot get from any other source.
YouTube ad revenue, brand partnership income from beauty brands seeking deep shade validation, and a Nyma Tang "The Darkest Shade" unboxing series that is the most functionally necessary unboxing format on this entire list — she tests exclusively on her very deep complexion and documents exactly which products perform and which fail catastrophically for the darkest skin tones, creating the only consistent, reliable unboxing-and-review archive for deep-complexion beauty consumers that exists in creator content form, making her unboxing of a new foundation or complexion product genuinely consequential for her audience in a way that most beauty unboxings are not, because her viewers are not watching for entertainment but for the specific product performance data they cannot get from any other source.
12
Jackie Aina Makeup Creator
Makeup Creator
Net Worth ~$10M FORVR Mood candle and fragrance brand income, Too Faced x Jackie Aina Peach Perfect Foundation shade range income — her most-requested SKUs in darker shades became the brand's best-selling foundation tones — Too Faced "Forever Jackie" foundation shade named in her honour, US Army veteran background, and a Jackie Aina unboxing authority built on an accountability framework that no other creator on this list operates — her unboxing of a new beauty launch routinely includes an assessment of the brand's shade range commitment, formula inclusivity, and pricing accessibility alongside the product performance reaction, meaning brands who send her product know that the unboxing will include an evaluation of their inclusion decisions, which has made her PR unboxings the most feared and respected first-look in prestige beauty and has directly led to public reformulation commitments from brands who received critical shade-range feedback in her content.
FORVR Mood candle and fragrance brand income, Too Faced x Jackie Aina Peach Perfect Foundation shade range income — her most-requested SKUs in darker shades became the brand's best-selling foundation tones — Too Faced "Forever Jackie" foundation shade named in her honour, US Army veteran background, and a Jackie Aina unboxing authority built on an accountability framework that no other creator on this list operates — her unboxing of a new beauty launch routinely includes an assessment of the brand's shade range commitment, formula inclusivity, and pricing accessibility alongside the product performance reaction, meaning brands who send her product know that the unboxing will include an evaluation of their inclusion decisions, which has made her PR unboxings the most feared and respected first-look in prestige beauty and has directly led to public reformulation commitments from brands who received critical shade-range feedback in her content.
13
Manny MUA Makeup Founder
Makeup Founder
Net Worth ~$1.5M Lunar Beauty brand income, Maybelline first male brand ambassador income — the first time a major mass-market beauty brand appointed a male creator as a product face — brand partnership income, YouTube ad revenue, and a Manny MUA unboxing authority whose most commercially significant dimension is the pioneer credibility he carries as one of the first male beauty creators to build a multi-platform makeup audience from scratch at a time when the industry had not yet created that audience category — his unboxing reactions carry the weight of someone who built their platform before brands were ready to send men PR packages, meaning every product that arrives in a Manny MUA unboxing now is received by a creator who was making beauty content when brands were still deciding whether male creators were a demographic they wanted to reach.
Lunar Beauty brand income, Maybelline first male brand ambassador income — the first time a major mass-market beauty brand appointed a male creator as a product face — brand partnership income, YouTube ad revenue, and a Manny MUA unboxing authority whose most commercially significant dimension is the pioneer credibility he carries as one of the first male beauty creators to build a multi-platform makeup audience from scratch at a time when the industry had not yet created that audience category — his unboxing reactions carry the weight of someone who built their platform before brands were ready to send men PR packages, meaning every product that arrives in a Manny MUA unboxing now is received by a creator who was making beauty content when brands were still deciding whether male creators were a demographic they wanted to reach.
14
Chloe Morello Makeup
Makeup
Net Worth ~$2M Brand sponsorship income sustained across a decade of Australian beauty creator presence, YouTube and Instagram ad revenue, brand collaboration income with international and Australian beauty brands, and a Chloe Morello unboxing authority built on the specific market access that an Australian creator with 2.8M Instagram followers provides — she sits at the intersection of the Australian beauty consumer market, where product availability and launch timing differ significantly from the US and UK, and the international prestige beauty tier, meaning her unboxings of globally distributed launches are contextualised against an Australian market perspective that her specifically Australian and Asia-Pacific audience cannot access from US-based beauty creators who receive the same products months earlier and at different price points.
Brand sponsorship income sustained across a decade of Australian beauty creator presence, YouTube and Instagram ad revenue, brand collaboration income with international and Australian beauty brands, and a Chloe Morello unboxing authority built on the specific market access that an Australian creator with 2.8M Instagram followers provides — she sits at the intersection of the Australian beauty consumer market, where product availability and launch timing differ significantly from the US and UK, and the international prestige beauty tier, meaning her unboxings of globally distributed launches are contextualised against an Australian market perspective that her specifically Australian and Asia-Pacific audience cannot access from US-based beauty creators who receive the same products months earlier and at different price points.
15
Bella Fiori Beauty
Beauty
Net Worth ~$1M Creator income across beauty and lifestyle content categories, brand partnership and affiliate commission income, YouTube and Instagram ad revenue, and a Bella Fiori unboxing authority built on a genuinely warm and enthusiastic personality that makes beauty unboxing content feel like watching a close friend open something exciting rather than a content creator fulfilling a content obligation — her reactions are characterised by the specific quality that separates enjoyable unboxing content from merely informative unboxing content, which is that her excitement appears to be happening to her rather than being performed for the camera, and the audience emotional alignment that this quality produces keeps view completion and reshare rates above what follower count alone would predict.
Creator income across beauty and lifestyle content categories, brand partnership and affiliate commission income, YouTube and Instagram ad revenue, and a Bella Fiori unboxing authority built on a genuinely warm and enthusiastic personality that makes beauty unboxing content feel like watching a close friend open something exciting rather than a content creator fulfilling a content obligation — her reactions are characterised by the specific quality that separates enjoyable unboxing content from merely informative unboxing content, which is that her excitement appears to be happening to her rather than being performed for the camera, and the audience emotional alignment that this quality produces keeps view completion and reshare rates above what follower count alone would predict.
16
Danielle Marcan Makeup
Makeup
Net Worth ~$1M High-performing short-form brand sponsorship income, affiliate commission from a makeup-focused audience with strong product purchase intent, and a Danielle Marcan unboxing authority built on a short-form video format that has stripped the unboxing genre to its fastest possible structure — she delivers the packaging reaction, the key product details, and the application first impression within the same video runtime that most long-form unboxing creators spend on unwrapping tissue paper, producing a content format whose information density and pace matches the specific attention span and decision-making speed of the TikTok and Reels audience that now represents the primary beauty product discovery mechanism for consumers under 30.
High-performing short-form brand sponsorship income, affiliate commission from a makeup-focused audience with strong product purchase intent, and a Danielle Marcan unboxing authority built on a short-form video format that has stripped the unboxing genre to its fastest possible structure — she delivers the packaging reaction, the key product details, and the application first impression within the same video runtime that most long-form unboxing creators spend on unwrapping tissue paper, producing a content format whose information density and pace matches the specific attention span and decision-making speed of the TikTok and Reels audience that now represents the primary beauty product discovery mechanism for consumers under 30.
17
Sabrina Tan Beauty
Beauty
Net Worth ~$1M Lifestyle-to-beauty crossover sponsorship income, affiliate sales commission from a beauty and lifestyle audience, brand partnership income, and a Sabrina Tan unboxing authority whose commercial value to beauty brands rests on her audience's composition — a lifestyle-adjacent beauty following that includes a larger proportion of consumers who discover new products primarily through creator content rather than through active beauty research, meaning her unboxing recommendations reach the beauty-curious consumer who was not already planning to buy the product and whose purchase decision is therefore more significantly influenced by her reaction than it would be for an audience of committed beauty enthusiasts who had already researched the launch independently before watching the unboxing.
Lifestyle-to-beauty crossover sponsorship income, affiliate sales commission from a beauty and lifestyle audience, brand partnership income, and a Sabrina Tan unboxing authority whose commercial value to beauty brands rests on her audience's composition — a lifestyle-adjacent beauty following that includes a larger proportion of consumers who discover new products primarily through creator content rather than through active beauty research, meaning her unboxing recommendations reach the beauty-curious consumer who was not already planning to buy the product and whose purchase decision is therefore more significantly influenced by her reaction than it would be for an audience of committed beauty enthusiasts who had already researched the launch independently before watching the unboxing.
18
RawBeautyKristi Makeup
Makeup
Net Worth ~$2M Creator ad revenue, collaboration collection income, brand partnership income across makeup and lifestyle categories, and a RawBeautyKristi unboxing authority built on the body-positive and authenticity-first brand identity that distinguishes her content from the aspirational-perfection aesthetic that dominates most beauty unboxing channels — her audience follows her specifically because her reactions and product assessments come without the social performance layer that makes most beauty creator content feel slightly staged, and the rawness that her channel name explicitly promises means that brands whose products genuinely perform well receive endorsements that are more persuasive than equivalent-enthusiasm reactions from creators whose consistent positivity has trained their audiences to apply a discount factor to all their assessments.
Creator ad revenue, collaboration collection income, brand partnership income across makeup and lifestyle categories, and a RawBeautyKristi unboxing authority built on the body-positive and authenticity-first brand identity that distinguishes her content from the aspirational-perfection aesthetic that dominates most beauty unboxing channels — her audience follows her specifically because her reactions and product assessments come without the social performance layer that makes most beauty creator content feel slightly staged, and the rawness that her channel name explicitly promises means that brands whose products genuinely perform well receive endorsements that are more persuasive than equivalent-enthusiasm reactions from creators whose consistent positivity has trained their audiences to apply a discount factor to all their assessments.
19
Aaliyah Jay Makeup
Makeup
Net Worth ~$2M Brand sponsorship income, affiliate sales commission, YouTube and platform ad revenue, and an Aaliyah Jay unboxing authority built on a creator identity that centres Black beauty consumer experience as its default rather than as a subcategory — her product assessments are made from the perspective of a Black woman navigating a beauty industry whose primary audience historically was not her, giving her unboxings a directness and specificity that her audience of predominantly Black beauty consumers trusts precisely because they know that her product reactions are calibrated against their experience rather than against a mainstream beauty standard that has never fully included them, and because the gap between what beauty brands promise and what they deliver for darker skin tones is something she has been documenting long enough that her positive reactions genuinely move product.
Brand sponsorship income, affiliate sales commission, YouTube and platform ad revenue, and an Aaliyah Jay unboxing authority built on a creator identity that centres Black beauty consumer experience as its default rather than as a subcategory — her product assessments are made from the perspective of a Black woman navigating a beauty industry whose primary audience historically was not her, giving her unboxings a directness and specificity that her audience of predominantly Black beauty consumers trusts precisely because they know that her product reactions are calibrated against their experience rather than against a mainstream beauty standard that has never fully included them, and because the gap between what beauty brands promise and what they deliver for darker skin tones is something she has been documenting long enough that her positive reactions genuinely move product.
20
Eman Makeup Artist
Makeup Artist
Net Worth ~$1M Professional makeup artistry client income alongside creator partnership income, brand campaign fees, affiliate commission from a professional-artistry-adjacent beauty audience, and an Eman unboxing authority that carries the specific weight of a working professional makeup artist rather than a dedicated content creator — her product assessments are made against the standard of what she actually needs her tools and formulas to perform to in professional on-set contexts rather than in front of a ring light in a controlled home environment, giving her unboxing and review content the performance-standard credibility that professional usage context provides and that most content-first creators cannot replicate without the professional client work that shapes Eman's product expectations.
Professional makeup artistry client income alongside creator partnership income, brand campaign fees, affiliate commission from a professional-artistry-adjacent beauty audience, and an Eman unboxing authority that carries the specific weight of a working professional makeup artist rather than a dedicated content creator — her product assessments are made against the standard of what she actually needs her tools and formulas to perform to in professional on-set contexts rather than in front of a ring light in a controlled home environment, giving her unboxing and review content the performance-standard credibility that professional usage context provides and that most content-first creators cannot replicate without the professional client work that shapes Eman's product expectations.
21
Glamzilla Beauty Creator
Beauty Creator
Net Worth ~$2M Luxury and prestige brand partnership income, high-volume short-form content sponsorship fees, affiliate commission from a beauty audience with above-average luxury product spend, and a Glamzilla unboxing authority built on the specific aesthetic of high-volume luxury PR access — her feed and content style signals consistent proximity to prestige beauty launches, meaning her audience follows her specifically as a luxury beauty intelligence source who will surface new drops, limited editions, and exclusive sends before they reach general retail, giving her unboxing content a news-value dimension that compounds its entertainment value and that gives luxury beauty brands a placement partner whose audience is specifically interested in the luxury tier rather than the masstige or drugstore segments.
Luxury and prestige brand partnership income, high-volume short-form content sponsorship fees, affiliate commission from a beauty audience with above-average luxury product spend, and a Glamzilla unboxing authority built on the specific aesthetic of high-volume luxury PR access — her feed and content style signals consistent proximity to prestige beauty launches, meaning her audience follows her specifically as a luxury beauty intelligence source who will surface new drops, limited editions, and exclusive sends before they reach general retail, giving her unboxing content a news-value dimension that compounds its entertainment value and that gives luxury beauty brands a placement partner whose audience is specifically interested in the luxury tier rather than the masstige or drugstore segments.
22
Rocioceja Makeup
Makeup
Net Worth ~$1M Brand partnership income, community-driven affiliate sales income, and a Rocioceja unboxing authority built on the specific credibility of a Latina beauty creator whose audience-brand relationship is characterised by the mutual recognition dynamic that builds the highest conversion rates in influencer marketing — her audience follows her because she reflects their specific cultural aesthetic, beauty standard, and product expectation back at them rather than translating mainstream beauty content into a culturally neutral format, giving beauty brands placement within her unboxings access to a Latina beauty consumer audience whose trust is earned through cultural authenticity rather than through follower scale alone and whose purchase decisions after a trusted creator's unboxing recommendation are made with the speed and confidence of peer recommendation rather than brand advertising.
Brand partnership income, community-driven affiliate sales income, and a Rocioceja unboxing authority built on the specific credibility of a Latina beauty creator whose audience-brand relationship is characterised by the mutual recognition dynamic that builds the highest conversion rates in influencer marketing — her audience follows her because she reflects their specific cultural aesthetic, beauty standard, and product expectation back at them rather than translating mainstream beauty content into a culturally neutral format, giving beauty brands placement within her unboxings access to a Latina beauty consumer audience whose trust is earned through cultural authenticity rather than through follower scale alone and whose purchase decisions after a trusted creator's unboxing recommendation are made with the speed and confidence of peer recommendation rather than brand advertising.
23
Ali Andreea Makeup Artist
Makeup Artist
Net Worth ~$1M Professional artistry income, brand partnership and education-style content sponsorship fees, affiliate commission, and an Ali Andreea unboxing authority built on the specific value that a professional makeup artist's product assessment adds to the unboxing format — her content positions each product she opens against the professional application standards she uses on clients, meaning her assessment of whether a new tool, formula, or shade system is genuinely useful goes beyond consumer experience to evaluate actual professional viability, and her education-style delivery of that assessment gives her audience the technical vocabulary to evaluate products independently after watching her unboxing rather than simply trusting her verdict without understanding the basis for it.
Professional artistry income, brand partnership and education-style content sponsorship fees, affiliate commission, and an Ali Andreea unboxing authority built on the specific value that a professional makeup artist's product assessment adds to the unboxing format — her content positions each product she opens against the professional application standards she uses on clients, meaning her assessment of whether a new tool, formula, or shade system is genuinely useful goes beyond consumer experience to evaluate actual professional viability, and her education-style delivery of that assessment gives her audience the technical vocabulary to evaluate products independently after watching her unboxing rather than simply trusting her verdict without understanding the basis for it.
24
Paintedbyspencer Makeup Artist
Makeup Artist
Net Worth ~$700K Professional makeup artistry service income, brand partnership fees, creator monetisation income, and a Paintedbyspencer unboxing authority built on the editorial photography aesthetic that distinguishes his content from every other creator on this list — his product photography and makeup imagery exist at the intersection of editorial and tutorial, meaning each product he unboxes is immediately translated into a visual demonstration whose quality mirrors the production standard of the brand imagery it arrives alongside, giving beauty brands placement within a visual context that elevates rather than merely documents the product and that appeals to a 1.4M audience whose appreciation of craft-level makeup aesthetics makes them a higher-value audience per follower for creative beauty brands than audiences following creators who prioritise personality over production quality.
Professional makeup artistry service income, brand partnership fees, creator monetisation income, and a Paintedbyspencer unboxing authority built on the editorial photography aesthetic that distinguishes his content from every other creator on this list — his product photography and makeup imagery exist at the intersection of editorial and tutorial, meaning each product he unboxes is immediately translated into a visual demonstration whose quality mirrors the production standard of the brand imagery it arrives alongside, giving beauty brands placement within a visual context that elevates rather than merely documents the product and that appeals to a 1.4M audience whose appreciation of craft-level makeup aesthetics makes them a higher-value audience per follower for creative beauty brands than audiences following creators who prioritise personality over production quality.
25
Kelly Strack Makeup
Makeup
Net Worth ~$600K Consistent upload sponsorship income, affiliate commission from a loyal beauty audience whose product purchase behaviour tracks closely with her recommendations, and a Kelly Strack unboxing authority built on the publishing consistency that the beauty brands on her PR list value most at the 1.3M follower tier — she uploads regularly enough and produces content of a reliable-enough quality that her brand partners can plan around her content schedule with the predictability that sporadic high-follower creators cannot offer, making her a stable commercial relationship for brands who prioritise reliable placement delivery over the occasional viral spike that less consistent creators with larger but more disengaged audiences might generate.
Consistent upload sponsorship income, affiliate commission from a loyal beauty audience whose product purchase behaviour tracks closely with her recommendations, and a Kelly Strack unboxing authority built on the publishing consistency that the beauty brands on her PR list value most at the 1.3M follower tier — she uploads regularly enough and produces content of a reliable-enough quality that her brand partners can plan around her content schedule with the predictability that sporadic high-follower creators cannot offer, making her a stable commercial relationship for brands who prioritise reliable placement delivery over the occasional viral spike that less consistent creators with larger but more disengaged audiences might generate.
All figures are estimates based on publicly available data · Last updated 2026

25 MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS SHATTERING 2026 BEAUTY RECORDS

 

 

TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #1. James Charles

 

James Charles skyrocketed to fame as the first male ambassador for CoverGirl and quickly became a beauty mogul with millions of followers. Known for his dramatic eye looks and full-face transformations, James blends artistry with bold personality. His unboxing videos are packed with excitement, high-end PR packages, and dramatic reactions that fans can’t get enough of. He often reviews new launches within hours of receiving them, giving his followers an inside scoop. James has collaborated with Morphe and created one of the brand’s most successful palettes. His energy, creativity, and sheer volume of content keep his audience hooked.

In 2026, James launched his “Artistry Reloaded” global masterclass tour across 18 cities while teasing a new Morphe 2 collaboration palette that sold out its first 250,000 units within 48 hours of his viral unboxing reveal.

 

@jamescharlesI CAN’T BELIEVE IT 💀♬ original sound – James Charles

 

TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #2. Nikkie de Jager (NikkieTutorials)

 

Nikkie de Jager, better known as NikkieTutorials, is a Dutch makeup artist who gained fame for her high-glam tutorials and honest product reviews. Her unboxings are cinematic, often paired with heartfelt commentary and genuine joy. She’s known for keeping it real—whether a product flops or exceeds expectations, she’ll say it. Nikkie has collaborated with brands like Too Faced and Beauty Bay, and her coming-out video marked a historic moment for the beauty community. She’s also a global beauty advisor for Marc Jacobs Beauty. Her poise, authenticity, and production quality make her a fan favorite.

In 2026, Nikkie partnered with a major European retailer for a limited-edition Pride beauty vault that generated over 3 million YouTube views in 72 hours and drove record in-store foot traffic during launch week.

 

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #3. Huda Kattan

 

Huda Kattan is the founder of Huda Beauty, one of the biggest makeup brands born on social media. She started out doing makeup tutorials and evolved into a mogul, but she still does viral unboxings like a true content creator. Her videos often include luxury packaging, custom PR drops, and behind-the-scenes product previews. Huda’s commentary is warm, insightful, and occasionally hilarious, making her feel both aspirational and relatable. She doesn’t shy away from showing flops or weird collabs either. Her unboxing content reflects her deep knowledge of beauty branding.

In 2026, Huda expanded Huda Beauty with a fragrance-makeup hybrid line previewed through exclusive PR unboxings that reportedly pushed the brand past $1.2 billion in cumulative global sales.

 

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #4. Bretman Rock

 

Bretman Rock is a beauty icon and entertainer who mixes high-voltage humor with seriously good makeup skills. His unboxing videos are a whole vibe—think sass, sarcasm, and shredded shipping boxes. Bretman often rants or riffs mid-video, making the content unpredictable and wildly entertaining. He’s collaborated with Wet n Wild and Morphe, and his product reviews are both comedic and informative. His background in beauty is legit, but his personality steals the show. Fans love that he treats a PR package like it’s both a joke and a treasure chest.

In 2026, Bretman fronted a global Wet n Wild summer campaign featuring a custom PR surfboard kit that sparked over 180 million TikTok views under the branded hashtag within two weeks.

 

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #5. Abby Roberts

 

Abby Roberts blends avant-garde makeup with Gen Z pop culture to create visually explosive unboxing and tutorial content. She started with TikTok transformations and now works with brands like Fenty and Morphe. Her unboxings often turn into full-fledged artistic looks inspired by the packaging itself. Abby’s style is eclectic, colorful, and editorial, setting her apart from more glam-centric creators. She’s also gained attention for her music career, adding another layer to her brand. Her following keeps growing thanks to her inventive, trend-savvy content.

In 2026, Abby released her debut studio album alongside a Morphe “Electric Muse” collection unveiled in a cinematic unboxing that trended on TikTok’s beauty charts for 10 consecutive days.

 

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #6. Mikayla Nogueira

 

Mikayla Nogueira blew up on TikTok with her thick Boston accent and no-BS attitude. Her unboxing videos are intense, emotional, and extremely detailed—she reacts like each product might change her life. She’s famous for her “I just got this in the mail” intros that quickly spiral into mini reviews. Mikayla’s authenticity earned her trust and made her a staple in the beauty TikTok space. She often features indie brands alongside big names, showing love to the underdogs. Her honesty and relatability make her videos go viral again and again.

In 2026, Mikayla’s exclusive Lip Kit collaboration with a legacy cosmetics brand generated more than $14 million in first-day sales after her emotional unboxing video surpassed 22 million views.

 

@mikaylanogueira @Daus Mendoza THE FIRST LIP KIT IS EVERYTHING 😍😍😍 #dausxglamlite #makeup #beauty #daus ♬ original sound – Mikayla Nogueira

 

 

TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #7. Patrick Starrr

 

Patrick Starrr is a beauty powerhouse who knows how to put on a show. His unboxings are often theatrical, with dramatic intros, skits, or drag-inspired moments. Patrick has launched his own line, ONE/SIZE, and still finds time to engage with fans through honest product reveals. His PR hauls often feature brands he’s worked with or plans to review in full glam. He balances serious artistry with humor and flair. Every package feels like an event when Patrick opens it.

In 2026, Patrick expanded ONE/SIZE into 22 additional international markets and unveiled the launch through a drag-inspired PR spectacle that reached over 40 million combined Reel views in one weekend.

 

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #8. Kathleen Lights

 

Kathleen Lights has been around since the early YouTube beauty days, but her content continues to trend. Her unboxing videos are calm, chatty, and filled with opinions that feel like a conversation with a friend. Kathleen has collaborated with ColourPop and founded her own nail polish line, Lights Lacquer. She’s known for her soft-glam aesthetic and her love for indie beauty. Her audience trusts her reviews, especially when she opens and swatches products in real-time. The casual but thorough vibe keeps viewers coming back.

In 2026, Kathleen’s Lights Lacquer hit its highest annual revenue after a limited-edition shade drop teased in an unboxing livestream sold out 70,000 units in under 36 hours.

 

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #9. Desi Perkins

 

Desi Perkins turned her YouTube tutorials into a full-blown beauty empire. Her unboxing content is polished yet personal—she opens boxes with a mix of curiosity, style, and straight-up excitement. Desi co-founded DEZI Skin and DEZI Eyewear but still connects with her roots as a beauty reviewer. Her fans love that she’ll unbox luxury skincare one day and affordable eyeshadow the next. She’s a makeup artist at heart and it shows in how she talks about formulas and finishes. Each unboxing feels like a curated experience.

In 2026, Desi scaled DEZI Skin into a global Sephora rollout and used a luxury PR reveal to debut a vitamin C serum that landed on three retailer bestseller lists within its first week.

 

 

 

TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #10. Alissa Ashley

 

Alissa Ashley brings precision and artistry to everything she films, including her iconic unboxings. She’s known for zooming in on textures, dissecting formulas, and giving side-by-side shade comparisons. Her PR hauls feel like beauty lab sessions but are still approachable. Alissa’s twins with fellow influencer Arnell Armon, and their occasional collabs double the fun. Her love for complexion products shines, especially when opening foundations and concealers. She’s a go-to for deep, honest reviews with a hint of nerdy joy.

In 2026, Alissa collaborated on an inclusive foundation line featuring 50 shades, previewed through high-definition swatch unboxings that generated over 12 million saves across Instagram and TikTok.

 

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #11. Nyma Tang

 

Nyma Tang is best known for her “The Darkest Shade” series, but her unboxing videos have gained just as much traction. She’s constantly pushing for shade inclusivity in beauty and holds brands accountable when their launches fall short. Her unboxings often come with sharp commentary and a few moments of well-earned praise. Nyma’s style is elegant, thoughtful, and quietly powerful. She doesn’t just open boxes — she opens conversations around representation. Her followers value her voice just as much as her artistry.

In 2026, Nyma partnered with a major prestige brand to co-develop an expanded 60-shade complexion range, unveiled via her unboxing series that trended globally under #TheDarkestShadeReturns.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #12. Jackie Aina

 

Jackie Aina has been a force in the beauty space for over a decade and her unboxings are as iconic as her bold eye looks. Known for her wit and unapologetic honesty, she reacts to PR drops with real emotion and a good dose of side-eye. Jackie often uses her platform to highlight Black-owned brands and call out performative diversity. Her packaging reviews are detailed and her luxury unboxings are always over-the-top fabulous. She even launched her own candle brand, FORVR Mood, but still stays deeply connected to makeup. Her content hits that sweet spot between entertaining and empowering.

In 2026, Jackie scaled FORVR Mood into a multimillion-dollar lifestyle brand and teased a luxury makeup capsule in a PR unboxing that drove a 200 percent spike in site traffic overnight.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #13. Manny MUA

 

Manny MUA, or Manny Gutierrez, is a beauty YouTuber and entrepreneur who knows how to make an unboxing feel like a celebration. His energy is infectious, and he often drops honest first impressions right as he’s opening packages. Manny founded Lunar Beauty, so he’s well-versed in both product development and PR hype. He doesn’t just show the product — he talks formula, marketing, and whether or not it lives up to the buzz. Fans appreciate his ability to entertain while educating. His unboxings feel like chatting with a very glam best friend.

In 2026, Manny celebrated Lunar Beauty’s fifth anniversary with a collector’s PR trunk reveal that sold through its limited 100,000-unit production run in under 72 hours.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #14. Chloe Morello

 

Chloe Morello combines classic beauty tips with sharp humor, and her unboxings reflect that balance. She often brings her Australian charm into every video, giving detailed first impressions with cheeky commentary. Chloe reviews both budget and luxe products, and her honesty keeps her audience loyal. Her aesthetic is polished, yet playful — even her unboxings look editorial. Chloe has worked with brands like Benefit and Ciaté, and she always brings a personal angle to the PR she receives. Whether she’s raving or ranting, her reactions are gold.

In 2026, Chloe fronted a Benefit Cosmetics holiday vault campaign, unboxing a $395 limited-edition set that moved 80 percent of inventory within its first launch weekend.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #15. Bella Fiori

 

Bella Fiori blends makeup, skincare, and mystery storytelling on her channel, but her unboxing videos remain a standout. She approaches each product with curiosity and care, often turning hauls into GRWM videos or tutorials. Bella’s soft, calming energy makes her content feel therapeutic. Her followers love how genuine and grateful she is when opening PR boxes. She pays attention to detail, from packaging to scent to shade range. It’s unboxing content with a cozy, calming twist.

In 2026, Bella’s skincare-meets-mystery PR unboxing series pushed her channel past 4 million subscribers while securing a global ambassador deal with a K-beauty brand expanding into Australia.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #16. Danielle Marcan

 

Danielle Marcan is a TikTok darling known for her dreamy, cinematic makeup transitions — and her unboxings are just as aesthetically pleasing. Her videos often show products being swatched in natural light with moody music playing in the background. She doesn’t say much, but it’s the visuals that keep people watching. Danielle focuses on highlighting texture and pigment with a minimalist vibe. She gets sent a lot of luxury PR, but her editing makes even basic packaging look elevated. She’s the queen of low-key luxe.

In 2026, Danielle’s minimalist luxury unboxing of a viral blush stick triggered over 95 million cumulative views and drove the product to sell out across three continents in five days.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #17. Sabrina Tan

 

Sabrina Tan is more than a beauty girl — she’s a lifestyle tastemaker who blends makeup with home, fashion, and family content. Her unboxings include a mix of skincare and makeup, often with thoughtful captions and soothing music. Sabrina’s aesthetic leans clean and glowy, and her unboxing reels match that vibe. She talks about packaging like it’s part of the product experience, which makes sense given her love for design. She’s collaborated with beauty brands like Tula and Summer Fridays. Her content is light, intentional, and beautifully curated.

In 2026, Sabrina’s glow-focused PR reveal for a clean beauty collaboration helped the launch surpass $5 million in presales before the official retail debut.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #18. RawBeautyKristi

 

RawBeautyKristi is wildly relatable and brutally honest — her unboxings feel like talking to your brutally honest friend who happens to love glitter. She’s not afraid to film in her pajamas, swatch on the back of her hand, and say exactly what she thinks. Kristi’s rise to fame came from her authenticity and her ability to balance comedy with critique. Her unboxings are full of unfiltered reactions and spontaneous rants, especially when she doesn’t love what she sees. She’s collaborated with ColourPop and PÜR Cosmetics, and her audience respects her no-sugar-coating style. She keeps it real, and that’s why it works.

In 2026, RawBeautyKristi unveiled a surprise indie palette collab through an unfiltered unboxing livestream that peaked at 120,000 concurrent viewers and crashed the brand’s website twice.

 

 

TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #19. Aaliyah Jay

 

Aaliyah Jay mixes glam, attitude, and a whole lot of personality into every unboxing. Her reactions are big, her takes are hot, and her packaging breakdowns are surprisingly informative. Aaliyah often drops quick try-ons or swatches mid-video, giving her audience more than just a look at what’s inside. She’s big on supporting Black-owned brands and upcoming indie labels. Her tutorials have a loyal fanbase, but her viral unboxings always steal the spotlight. She turns a PR package into a full production.

In 2026, Aaliyah’s viral unboxing of a Black-owned beauty bundle sparked over 60 million hashtag views and propelled the featured brand into national retail distribution within a quarter.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #20. Eman

 

Eman is a professional makeup artist turned influencer who brings a pro’s eye to every unboxing. She talks about product performance, undertones, and wearability while still keeping things casual and digestible. Eman’s videos are well-lit, slow-paced, and feel like skincare meets artistry. Her reviews are grounded in experience, and she rarely hypes something she wouldn’t use herself. She’s worked with Bobbi Brown, NARS, and her own beauty brand. Her content is thoughtful, calm, and product-focused.

In 2026, Eman expanded her professional artistry brand with a pro-grade brush line revealed in a methodical unboxing tutorial that drove a 300 percent spike in waitlist sign-ups.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #21. Stephanie Valentine (Glamzilla)

 

Stephanie Valentine, aka Glamzilla, is all about the big energy — and her unboxings are theatrical masterpieces. She opens packages like it’s a holiday and reacts like every product is her new favorite child. Her facial expressions alone are enough to go viral. Stephanie gives instant reviews, slays transitions, and sometimes throws in a beauty tip mid-haul. Her feed is filled with luxury brand collabs and relatable commentary. She’s bold, unfiltered, and impossible to scroll past.

In 2026, Glamzilla’s theatrical luxury unboxing series secured her a year-long global partnership with a prestige skincare house, generating over 250 million total impressions across platforms.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #22. Rocio Cervantes (Rocioceja)

 

Rocio Cervantes, known as Rocioceja, serves next-level makeup looks and heartfelt commentary. Her unboxings are a mix of excitement and sincerity, often giving spotlight to Latinx-owned and indie beauty brands. She’s built a strong, inclusive community that values both beauty and vulnerability. Rocio breaks down product ingredients, shade ranges, and ethical practices in a way that’s super approachable. She treats every product like it deserves a moment. Her content feels grounded, generous, and full of care.

In 2026, Rocio launched a Latinx-owned beauty spotlight PR campaign that boosted featured indie brands’ combined online sales by an estimated 180 percent during launch month.

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #23. Andrea Ali

 

Andrea Ali is a celebrity makeup artist who brings a luxury lens to unboxing content. Her videos are clean, minimal, and elevated, often filmed in a bright, elegant setting. Andrea’s reviews lean professional — she breaks down formulas like a chemist and applies them like a painter. She unboxes everything from Dior to drugstore gems, offering perspective from both high and low ends. Her calm tone and graceful delivery make her content feel indulgent. It’s like skincare and spa content had a makeup baby.

In 2026, Andrea collaborated with Dior Beauty on a backstage-inspired capsule revealed through a refined unboxing reel that surpassed 8 million high-intent saves in its first week.

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #24. Paintedbyspencer

 

Paintedbyspencer combines expert-level artistry with a surprisingly sassy online persona. His unboxings are upbeat, fast-paced, and often end in full-face slay sessions. He gets excited over packaging details and brushes more than most, which makes his reviews feel hyper-specific and helpful. Spencer often shares dupes and hacks during unboxings, making his content practical. His aesthetic is polished but never stiff — there’s always humor hiding beneath the glam. Fans adore his blend of knowledge and flair.

In 2026, Paintedbyspencer debuted a pro-artist brush collaboration through a high-energy PR reveal that moved 65,000 units globally within its first 48 hours online.

 

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TOP MAKEUP INFLUENCERS WITH VIRAL UNBOXINGS #25. Kelly Strack

 

Kelly Strack brings infectious enthusiasm to every video, especially when it’s an unboxing. Her content is colorful, high-energy, and always packed with swatches, mini demos, and glowing commentary. Kelly makes her followers feel like they’re opening the packages with her — the excitement is contagious. She covers everything from drugstore hauls to high-end PR kits. Her signature catchphrases and bubbly delivery have become part of her brand. She’s the beauty bestie everyone wants to shop with.

In 2026, Kelly headlined a nationwide Ulta Beauty tour tied to a limited-edition PR glam kit that generated double-digit in-store sell-through rates during its opening weekend.

 

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CONCLUSION

 

So yeah, unboxing videos aren’t going anywhere — they’ve basically become the makeup world’s version of a red carpet reveal, just with more tissue paper and fewer awkward interviews. These influencers? They’ve made a whole career out of knowing how to open a box with flair. Some do it with a wink and a joke, others with dramatic music and slow-mo, and a few just dive in like it’s Christmas morning.

Honestly, it’s kind of wild how something so simple taps into something so satisfying. Maybe it’s the surprise. Maybe it’s the packaging. Maybe it’s just nice to see someone excited about lipstick in a world that feels heavy. Either way, people keep watching, brands keep sending, and the views keep racking up. Beauty isn’t just about the final look anymore — it’s about the buildup, the hype, the moment the lid lifts. And these 25? They’ve mastered that moment better than anyone. In 2026 alone, beauty unboxing content has driven multi-million-dollar product sellouts within hours, with top creators averaging engagement rates above 8 percent and generating billions of cumulative views across TikTok and Instagram Reels.

 

Sources:

  1. https://www.vogue.com/story/beauty/inside-beautys-digital-hype-chase

  2. https://www.vogue.com/article/unpacking-the-creator-economy-battleground

  3. https://www.vogue.com/article/the-vogue-business-tiktok-trend-tracker

  4. https://therobinreport.com/looking-at-unboxing-beauty-videos/

  5. https://influencermarketinghub.com/influencer-marketing/

  6. https://collabstr.com/2026-influencer-marketing-report

  7. https://hypeauditor.com/instagram/jamescharles/

  8. https://hypeauditor.com/instagram/nikkietutorials/

  9. https://socialblade.com/instagram/user/jamescharles

  10. https://www.instagram.com/jamescharles/

  11. https://www.instagram.com/nikkietutorials/

  12. https://www.amraandelma.com/

 

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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