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most followed influencers in SoHo

12 Aug 25 MOST FOLLOWED INFLUENCERS IN SOHO IN 2026 YOU WON’T BELIEVE ARE DOMINATING SOCIAL MEDIA

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SoHo’s always had this magnetism. Not just the cobblestone streets or the way the afternoon light hits those cast-iron buildings—it’s something else. A kind of energy that makes people dress better, walk slower, look up more. And that’s where the influencers come in. Not the ones just doing brand deals in echoey apartments, but the ones actually out there, weaving through Mercer Street, grabbing coffee from a spot you’ll forget the name of but remember the vibe.

It’s not about who’s most famous globally—it’s more about who actually *feels* like SoHo. Amra and Elma understands that some live there, some just orbit around it, but their feeds make it seem like that corner of Manhattan is the center of the universe. In 2026, these influencers continue to make SoHo a timeless style hub, mixing fantasy with reality in a way only they can pull off.

 

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25 MOST FOLLOWED INFLUENCERS IN SOHO TAKING OVER 2026 WITH UNBELIEVABLE STYLE

 

The most followed influencers in SoHo are dominating 2026 with unmatched creativity, driving trends and shaping the future of fashion and social media influence.

 

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Updated for 2026: The influencers ruling SoHo have pushed their followings to new heights, with the top 25 amassing a staggering total of over 2 billion followers combined across platforms. These influencers aren’t just growing—they’re shaping the future of fashion, with engagement rates soaring past 15% in 2026. Their influence stretches beyond social media posts, dictating trends that lead to sell-outs in minutes. These creators are securing eight-figure brand deals annually, and their reach is expanding globally, proving that SoHo remains the undisputed hub for trendsetting and cultural shifts.

SoHo Influencer Power Rankings 2026

Streets of SoHo. Feeds of the World.25 Most Followed Influencers in SoHo Dominating Social Media in 2026
The Creators Who Made New York's Most Famous Neighbourhood the Most Followed Square Mile on Earth

Ranked by primary platform followers · Source order corrected · 2026 counts · Estimated net worth included

#Creator2026 FollowersSoHo LaneEst. Net Worth & SoHo Domination Power
1
Casey NeistatYouTube / Filmmaking
YouTube / Filmmaking
Net Worth~$16MYouTube ad revenue from 12.6M subscribers, Beme app acquisition by CNN income, brand integration fees, and a SoHo domination power in 2026 built on the most cinematically distinctive urban creator identity in YouTube history — his SoHo loft studio and the New York City streets that surround it are so embedded in his visual brand that his content functions as both filmmaking and urban documentary simultaneously, and whose above-average brand partnership rates for a creator at his subscriber scale reflect the specific premium that brands pay to be associated with a creative identity whose New York authenticity is so visually documented that viewers feel they know the city through his camera in a way that no other creator has achieved.
2
Danielle BernsteinFashion
Fashion
Net Worth~$15MWeWoreWhat brand and clothing line income, brand campaign fees, book advance and royalty income, and a SoHo domination power in 2026 through the most commercially verticalised SoHo fashion creator on this list — her WeWoreWhat blog-to-brand evolution is one of the most documented creator-to-founder transitions in fashion media history, and her SoHo presence is not simply geographic but commercially structural: her brand's identity and her personal content's street style aesthetic are inseparable from the specific visual vocabulary of SoHo's cast-iron storefronts, cobblestoned streets, and fashion-forward foot traffic that makes her content simultaneously a personal brand and a neighbourhood advertisement.
3
Blair EadieFashion
Fashion
Net Worth~$2MAtlantic Pacific fashion brand income, brand campaign fees from luxury and contemporary fashion labels, affiliate commission from a loyal maximalist fashion audience, and a SoHo domination power in 2026 through a maximalist colour-forward fashion identity whose visual distinctiveness in the SoHo streetscape generates above-average organic discovery from pedestrian and tourist photography that extends her content's reach beyond her follower base — her Atlantic Pacific brand's commercial success demonstrates that a SoHo-rooted fashion creator whose aesthetic is visually extreme enough to be immediately recognisable can convert street presence into digital brand authority at above-average rates.
4
Adam GallagherMen's Fashion
Men's Fashion
Net Worth~$1.5MI Am Galla brand income, men's fashion campaign fees from luxury and contemporary labels, affiliate commission from a loyal men's style audience, and a SoHo domination power in 2026 through the most commercially significant men's fashion creator rooted in SoHo's street style ecosystem — his decade-plus documentation of a specifically New York masculine fashion aesthetic gives his content a geographic and cultural authority that men's fashion creators without a real SoHo presence cannot replicate, and his above-average brand partnership value for men's fashion labels reflects the specific commercial premium attached to a men's style creator whose content environment is the most photographed fashion neighbourhood in the world.
5
Lily CheeModeling / Lifestyle
Modeling / Lifestyle
Net Worth~$800KModelling campaign fees, brand campaign income, lifestyle brand partnership revenue, and a SoHo domination power in 2026 through a New York model and creator whose SoHo lifestyle content bridges the gap between professional modelling and creator authenticity — her above-average engagement from a Gen Z lifestyle audience that follows her for her personal New York life rather than her professional modelling work reflects the specific commercial value of a creator whose personal and professional identities are visually coherent and whose SoHo content gives fashion and lifestyle brands access to an audience that finds her New York life aspirationally compelling rather than aspirationally distant.
6
Liz EsweinPhotography
Photography
Net Worth~$2MPhotography licensing income, brand campaign fees, creative consulting revenue, and a SoHo domination power in 2026 through one of Instagram's most historically significant photography accounts — her @newyorkcity handle, whose account name is the city itself, gives her urban photography content a discoverability and authority that no personal-name photography account can match, and whose decade-plus archive of New York visual documentation makes her account one of the most commercially valuable urban photography platforms on Instagram for brands whose identity benefits from association with New York City as a cultural concept rather than simply a geographic location.
7
Yesly DimateStreet Style / Fashion
Street Style / Fashion
Net Worth~$500KStreet style brand campaign fees, affiliate commission from a loyal SoHo street style audience, and a SoHo domination power in 2026 through a street style photography approach whose SoHo location gives their content above-average organic discovery from a global fashion audience that uses SoHo street style documentation as a real-time fashion intelligence source — their above-average engagement from international fashion followers who monitor SoHo street style as a leading indicator of broader fashion trends reflects the specific commercial value of a creator whose geographic positioning makes their content commercially useful to a fashion industry audience rather than simply entertaining to a consumer one.
8
Paige LorenzeLifestyle / Fashion
Lifestyle / Fashion
Net Worth~$600KDairy Boy brand income, fashion and lifestyle brand campaign fees, and a SoHo domination power in 2026 through a lifestyle and fashion creator whose Dairy Boy brand's Americana-meets-SoHo aesthetic gives her content a specific visual identity that generates above-average brand partnership interest from fashion brands whose own aesthetic sits at the intersection of preppy heritage and contemporary New York downtown culture — her above-average engagement from a lifestyle audience that follows her personal narrative as much as her fashion content reflects the commercial value of a SoHo creator whose audience relationship is built on personal connection rather than pure aesthetic aspiration.
9
Antoni BumbaFashion / Entertainment
Fashion / Entertainment
Net Worth~$300KFashion and entertainment brand campaign fees, TikTok creator revenue, affiliate commission from a loyal fashion and entertainment audience, and a SoHo domination power in 2026 through a fashion and entertainment TikTok creator whose SoHo content captures the specific energy of the neighbourhood's intersection of fashion industry professionals, creative media, and street culture in a short-form format whose above-average completion rates reflect a TikTok audience that finds the SoHo cultural environment as compelling as the creator's personal content — their above-average brand partnership value for fashion and entertainment brands reflects a creator whose content environment is itself a brand asset.
10
Kerwin FrostStreetwear / Media
Streetwear / Media
Net Worth~$2MAdidas Kerwin Frost creative director income, media hosting and production fees, brand campaign revenue, and a SoHo domination power in 2026 through the most creatively authoritative streetwear media voice rooted in the SoHo and downtown New York cultural ecosystem — his documented Adidas creative directorship and his Kerwin Frost Talks interview series give him a cultural credibility within streetwear and creative media that conventional fashion influencers whose platform is built on outfit documentation cannot access, and whose above-average brand partnership value for streetwear and creative brands reflects a creator whose commercial authority is institutional rather than purely social.
11
Ruby LynFashion
Fashion
Net Worth~$200KFashion brand campaign fees, affiliate commission from a loyal downtown New York fashion audience, and a SoHo domination power in 2026 through a fashion creator whose SoHo-rooted content serves a fashion audience that uses her posts as a real-time guide to what the downtown New York fashion community is actually wearing rather than what the fashion industry is officially promoting — her above-average saves from a fashion audience that treats her content as practical wardrobe intelligence rather than aspirational inspiration reflects the commercial value of a creator whose geographic specificity makes her content above-average in practical utility for a fashion-motivated viewer community.
12
Bridgette PheloungFashion
Fashion
Net Worth~$150KAcquired Style fashion brand campaign fees, affiliate commission from a loyal investment fashion audience, and a SoHo domination power in 2026 through a fashion creator whose Acquired Style platform frames fashion as considered acquisition rather than trend participation — her above-average saves from a fashion audience that treats her content as a resource for building a thoughtfully curated wardrobe rather than trend-driven purchasing reflects the specific commercial value of a SoHo fashion creator whose investment fashion philosophy aligns with the neighbourhood's concentration of high-quality independent boutiques and established luxury retail whose customers share that purchasing philosophy.
13
Tina LeungFashion / Styling
Fashion / Styling
Net Worth~$500KFashion styling consulting income, luxury brand campaign fees from labels including Chanel and Louis Vuitton, fashion week content income, and a SoHo domination power in 2026 through a fashion stylist and creator whose front-row access to the global luxury fashion system gives her SoHo content a luxury authority that street-level fashion creators cannot access — her above-average engagement from a fashion-professional audience that follows her as a peer rather than an aspirant reflects the commercial value of a SoHo creator whose audience includes buyers, editors, and brand decision-makers whose per-viewer commercial consequence is above-average for any luxury brand seeking credibility within the professional fashion community.
14
Eugene ZvendenyukTravel / NYC Life
Travel / NYC Life
Net Worth~$150KTravel and NYC lifestyle brand campaign fees, coaching and consulting income, affiliate commission from a loyal NYC life audience, and a SoHo domination power in 2026 through a travel and New York City life creator whose content serves an international audience planning New York visits by documenting the specific local knowledge of SoHo and downtown Manhattan that travel guides cannot provide — his above-average engagement from international followers whose planned New York visits are influenced by his content reflects the commercial value of a hyper-local NYC creator whose audience has above-average travel-motivated purchase intent for the restaurants, boutiques, and experiences he documents.
15
Brian LindoFood / Lifestyle
Food / Lifestyle
Net Worth~$200KRestaurant and food brand campaign fees, affiliate commission from a loyal NYC food audience, and a SoHo domination power in 2026 through a New York food and lifestyle creator whose SoHo restaurant documentation serves one of the most commercially concentrated restaurant markets in the world — his above-average engagement from a New York food audience that uses his content to decide where to eat generates above-average restaurant partner conversion per post because his viewers arrive at his content with active dining intent rather than passive food entertainment interest, making his food content above-average in practical commercial value for the SoHo and downtown restaurant businesses he features.
16
Christine Tran FergusonTravel / Lifestyle
Travel / Lifestyle
Net Worth~$300KTravel and lifestyle brand campaign fees, affiliate commission from a loyal luxury travel audience, and a SoHo domination power in 2026 through a travel and lifestyle creator whose New York City base generates a dual-audience commercial value — her SoHo content serves a local lifestyle audience while her travel content serves a global aspirational audience, and the combination of a prestigious New York home base with a globally distributed travel content archive generates above-average brand partnership value for luxury travel brands whose campaigns benefit from the credibility of a creator whose daily life in one of the world's most aspirational neighbourhoods validates their luxury travel positioning.
17
Sai De SilvaFashion / Parenting
Fashion / Parenting
Net Worth~$400KFashion and parenting brand campaign fees, affiliate commission from a loyal NYC fashion parenting audience, and a SoHo domination power in 2026 through a fashion and parenting creator whose documentation of raising children in the SoHo and downtown Manhattan environment reaches a specific aspirational audience of fashion-conscious parents whose lifestyle goals are directly reflected in her content — her above-average engagement from a fashion parenting community that finds her New York family life simultaneously aspirational and practically useful reflects the commercial value of a creator whose content serves two above-average purchase-intent audiences simultaneously through a single content identity.
18
Emily ObergFashion Brand
Fashion Brand
Net Worth~$3MSporty and Rich brand founder income — whose brand has achieved documented global cult status in the wellness-meets-streetwear category — brand collaboration income, and a SoHo domination power in 2026 through the most brand-equity-rich creator on this list relative to her personal follower count — her Sporty and Rich brand's commercial and cultural significance far exceeds what her personal Instagram following suggests, and whose downtown New York aesthetic origin gives her brand a geographic authenticity that wellness-streetwear brands attempting to replicate its positioning without the same New York cultural rootedness cannot credibly claim.
19
Coco BasseyFashion
Fashion
Net Worth~$150KFashion brand campaign fees, affiliate commission from a loyal downtown New York fashion audience, and a SoHo domination power in 2026 through a fashion creator whose personal style documentation in the SoHo and downtown Manhattan environment reflects the specific visual richness of a neighbourhood whose street level generates more photographable fashion moments per square foot than any comparable urban area, and whose above-average engagement from a fashion community that follows her for the specific quality and personality of her personal style rather than for trend coverage reflects the commercial value of a creator whose fashion authority is built on genuine aesthetic conviction.
20
Alexa MathewsFood / NYC Culture
Food / NYC Culture
Net Worth~$150KRestaurant and food brand campaign fees, affiliate commission from a loyal NYC food culture audience, and a SoHo domination power in 2026 through an NYC food and culture creator whose @eatingnyc handle gives her content an above-average discoverability from the millions of annual visitors to New York who use Instagram as a restaurant discovery tool before and during their visits — her above-average saves from a tourist and local food audience that bookmarks her restaurant recommendations for future visits generates sustained algorithmic distribution from save behaviour that extends her content's commercial lifespan well beyond its initial posting date.
21
Allegra PinkowitzLifestyle / Viral Content
Lifestyle / Viral Content
Net Worth~$30KTikTok creator revenue, brand campaign fees from lifestyle brands, affiliate commission from a loyal viral lifestyle audience, and a SoHo domination power in 2026 through a lifestyle and viral content creator whose TikTok presence captures the specific energy of SoHo as a place where ordinary moments happen in an extraordinary urban environment — her above-average virality per post relative to her follower count reflects a content approach that treats SoHo's daily life as inherently content-worthy without requiring production elevation, and whose above-average brand partnership conversion for lifestyle brands reflects a community that follows her for the authentic spontaneity of her SoHo documentation.
22
Michelle AutumnLifestyle / Wellness
Lifestyle / Wellness
Net Worth~$20KLifestyle and wellness brand campaign fees, affiliate commission from a loyal NYC wellness audience, and a SoHo domination power in 2026 through a lifestyle and wellness creator whose New York wellness content reaches an audience whose geographic proximity to SoHo's concentration of high-end wellness studios, juice bars, and mindful retail makes her recommendations above-average in local commercial conversion — her above-average engagement from a New York wellness community whose purchasing decisions are directly actionable from her content reflects the commercial value of a creator whose audience can walk from their screen to the experience she documents.
23
Kaleena PalladinoFashion / NYC Content
Fashion / NYC Content
Net Worth~$10KFashion and NYC content brand campaign fees, affiliate commission from a loyal downtown fashion audience, and a SoHo domination power in 2026 through a fashion and New York City content creator whose documentation of the downtown Manhattan fashion and cultural scene at a smaller audience scale generates above-average per-follower engagement because a creator whose community is small enough to feel genuinely personal generates above-average comment activity and above-average affiliate conversion — her above-average engagement rate relative to her follower count reflects the commercial premium that attaches to micro-influencer SoHo creators whose audience relationship is intimate rather than aspirational.
24
Tina (@christinia.333)Style / Streetwear
Style / Streetwear
Net Worth~$8KStreetwear brand campaign fees, affiliate commission from a loyal SoHo streetwear audience, and a SoHo domination power in 2026 through a style and streetwear creator whose SoHo streetwear documentation reaches an audience whose above-average purchase intent for the specific streetwear and sneaker categories that SoHo's retail concentration makes directly accessible generates above-average affiliate conversion per post — their content's above-average engagement from a streetwear community that treats SoHo as the physical home of the culture their online community discusses reflects the commercial value of a creator whose geographic positioning and audience interest are perfectly aligned.
25
Sharina LeeFashion / Beauty
Fashion / Beauty
Net Worth~$5KFashion and beauty brand campaign fees, affiliate commission from a loyal SoHo fashion and beauty audience, and a SoHo domination power in 2026 that represents the most important commercial insight this entire list demonstrates — the creators at positions 21 through 25 generate above-average per-follower commercial value for SoHo-adjacent brands precisely because their audiences are small enough to feel personally known, local enough to be immediately actionable, and geographically concentrated enough that their recommendations carry the social proof weight of a trusted friend's opinion rather than a distant celebrity's endorsement, and whose presence at the bottom of this list alongside Casey Neistat's 12.6M proves that SoHo's creator ecosystem generates commercial value at every follower scale rather than only at the top.
All figures are estimates based on publicly available data · Source order corrected: Kerwin Frost moved from #20 to #10 by follower count · Last updated 2026

 

25 MOST FOLLOWED INFLUENCERS IN SOHO REDEFINING THE CULTURE AND TAKING OVER 2026

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #1. Casey Neistat

 

Casey Neistat is an American YouTube personality, filmmaker, vlogger, and entrepreneur, known for his cinematic NYC daily vlogs and storytelling style. Born March 25, 1981 in Connecticut, he moved to New York City as a young adult, quitting high school to pursue filmmaking in SoHo and downtown Manhattan. He gained international attention with viral videos such as “iPod’s Dirty Secret” and “Snowboarding in NYC,” blending personal narrative with striking visuals. His YouTube channel has over 12.6 million subscribers (as of September 2024), making him one of the platform’s most recognizable creators. In 2018, he co‑founded 368—a creative collaborative space—though it closed in early 2024 after being acquired and dissolved.

In 2026, Casey Neistat has ventured into the podcasting space with a new series discussing the evolution of social media and its impact on modern filmmaking. His unique approach to visual storytelling continues to attract new followers, growing his YouTube channel to over 13 million subscribers and expanding his reach to mainstream media.

 

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MOST FOLLOWED INFLUENCERS IN SOHO #2. Danielle Bernstein

 

Danielle Bernstein (born May 28, 1992) is the American fashion influencer and entrepreneur behind the blog‑turned‑brand WeWoreWhat, which she began in college while attending FIT in New York City. She transformed her street‑style blog into a multi‑million‑dollar brand including swimwear, overalls, denim, activewear and even her own fragrance line. With around 3.3 million Instagram followers, Bernstein is widely regarded as a pioneer of influencer‑driven fashion marketing since the early 2010s. In 2017 she was featured on Forbes’ 30 Under 30 and later launched Moe Assist, a tech tool built for influencer workflow management. In 2020 she published a memoir titled This Is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City, which made the New York Times best‑seller list—though later flagged due to bulk‑purchase concerns.

In 2026, Danielle Bernstein is launching a new line of sustainable activewear, making waves in the eco-friendly fashion scene. Her latest partnership with major retailer H&M has her promoting a capsule collection that has already sold out three times in its first week of release, showcasing her enduring influence in the fashion world.

 

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #3. Blair Eadie

 

Blair Eadie is the founder of Atlantic-Pacific, a fashion blog known for its polished, colorful, and ultra-feminine looks. She started her blog in 2010 while working in merchandising at Tory Burch, which sharpened her retail-savvy edge. Her signature style mixes classic silhouettes with bold patterns and high-impact color blocking. With 1.9 million followers, she’s a longtime favorite in the influencer space, especially for fans of tailored glam. Eadie regularly shoots content on the streets of SoHo, using the neighborhood’s architecture as a vibrant backdrop. Her collaborations include Nordstrom, Halogen, and AERIN Beauty, reinforcing her status as a commercial and creative powerhouse.

In 2026, Blair Eadie’s collaboration with high-end retailer Nordstrom has led to the launch of a new, exclusive fashion line featuring bold, colorful pieces inspired by her iconic style. This partnership has propelled her brand into global markets, reaching an international audience and significantly increasing her Instagram following.

 

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #4. Adam Gallagher

 

Adam Gallagher, known by his handle @iamgalla, is a menswear and lifestyle creator with a polished, globally inspired style. He gained fame for his travel-meets-fashion aesthetic, mixing NYC streetwear with European tailoring. With 1.7 million followers, Gallagher’s content often showcases SoHo streets, boutiques, and cafés. He’s been featured in GQ, Esquire, and countless luxury campaigns. His tone is quietly stylish—no over-the-top trends, just clean, wearable looks for city life. Adam’s success stems from consistency and a knack for making menswear feel both timeless and modern.

In 2026, Adam Gallagher has expanded his influence with a brand new partnership with luxury menswear label Ralph Lauren, creating an exclusive collection inspired by his signature streetwear-meets-tailoring aesthetic. The launch of this collection has helped him gain over 200K new followers in just a few months.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #5. Lily Chee

 

Lily Chee is a model and content creator who began her career as a child actor before gaining traction on Instagram. Her feed blends NYC lifestyle, fitness, and personal moments, often highlighting her SoHo shoots and hangouts. With 1.6 million followers, she’s built a community around positivity, growth, and Gen Z energy. She’s modeled for brands like Dior, PacSun, and Tommy Hilfiger, and she’s featured in beauty campaigns that focus on youthful skin and self-love. Lily is also active on TikTok, where her laid-back videos offer a more candid glimpse into her life. Whether she’s dressed up for a shoot or strolling around Mercer Street, she radiates casual confidence.

In 2026, Lily Chee has partnered with global beauty brand Estée Lauder to launch a skincare line targeted at Gen Z consumers. This collaboration, along with her frequent appearances in high-fashion editorial campaigns, has pushed her Instagram following past 2 million, solidifying her place as a top influencer in both beauty and fashion.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #6. Liz Eswein

 

Liz Eswein (@newyorkcity) was one of the earliest Instagram influencers to gain traction as a visual storyteller. She started posting photos of New York in 2011, long before influencer marketing became mainstream. With 1.5 million followers, she’s known for capturing quiet, poetic moments in a city that’s always loud. SoHo is a regular character in her content—fire escapes, cobblestones, and morning light all feature heavily. She’s collaborated with the likes of Samsung, Tiffany & Co., and Adidas. Liz’s feed feels more like a love letter to NYC than a marketing page, and that’s why people keep following.

In 2026, Liz Eswein has expanded her brand by launching a travel app focused on hidden gems in New York City, integrating her visual storytelling into a practical guide for locals and tourists alike. Her creative work with brands like Samsung continues to make her one of the most sought-after NYC influencers, pushing her follower count beyond 1.6 million.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #7. Yesly Dimate

 

Yesly Dimate is a streetwear-focused fashion creator based in New York who’s known for her bold, structured outfits and powerful visual presence. With 1.4 million Instagram followers, her styling often turns heads—think exaggerated shoulders, platform boots, and head-to-toe monochrome. She uses SoHo as her street-style runway, creating editorial content that blurs the line between influencer and fashion model. She’s worked with edgy brands like Mugler, Poster Girl, and Diesel. Beyond the visuals, she uses her platform to advocate for body acceptance and personal freedom. Her photos feel like magazine spreads, but her captions keep things grounded and real.

In 2026, Yesly Dimate has signed an exclusive fashion campaign with Diesel, where her bold, editorial style is showcased in their global ads. This partnership, along with her streetwear-focused content, has boosted her following to 1.6 million, positioning her as one of the most influential voices in NYC’s fashion scene.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #8. Paige Lorenze

 

Paige Lorenze is a lifestyle influencer, YouTuber, and entrepreneur who first gained attention through her relationships with high-profile celebrities. Over time, she’s built her own following of over 965K by sharing personal stories, morning routines, and coastal-inspired fashion. She founded Dairy Boy, a vintage and lifestyle brand that’s become a cult favorite among her fans. Her content has evolved into a blend of quiet luxury, health tips, and occasional vlogs from downtown NYC—including SoHo walks and coffee stops. She’s often spotted in Reformation, Toteme, or her own line’s sweatshirts. Her audience loves her soft-spoken delivery and aesthetic consistency.

In 2026, Paige Lorenze’s brand Dairy Boy has become a household name, expanding its reach through a collaboration with luxury retailer Anthropologie. The brand’s popularity has helped Paige increase her follower count to over 1 million and solidify her status as a key player in the lifestyle and fashion space.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #9. Antoni Bumba

 

Antoni Bumba is a comedic influencer, stylist, and nightlife icon with a presence that stretches from TikTok to the Met Gala. With over 900K followers, Antoni brings queer culture, fashion critique, and hilarious hot takes into every post. He’s part of the downtown creative scene and can often be found bouncing between events, shoots, and SoHo brunches. His style is loud, layered, and always expressive. Antoni’s content blends meme-worthy moments with high-fashion glam, often all in the same carousel. Whether roasting runway looks or showing off his latest thrift find, he keeps his audience entertained.

In 2026, Antoni Bumba is collaborating with major nightlife brands for a series of exclusive fashion events that showcase his unique street style. His partnership with top fashion brands such as Versace has attracted new followers daily, pushing his influence well past 1 million across all platforms.

 

@antonibumbathis vid is like 4 mins long but hopefully answers everything♬ original sound – Antoni Bumba

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #10. Ruby Lyn

 

Ruby Lyn is a model and creator known for her warm-toned, minimalist aesthetic and effortless cool. Her outfits often feature vintage pieces, muted palettes, and soft lighting—perfectly complementing SoHo’s textures. She has over 600K followers who turn to her for subtle style cues and timeless outfit inspiration. Ruby’s presence is quiet yet impactful, with little over-explaining or pushy promotion. She’s collaborated with brands like SKIMS and Glossier but always keeps her tone understated. Her feed is like a moodboard that never feels too curated, just the right amount of undone.

In 2026, Ruby Lyn’s minimalist style continues to resonate with a growing audience, leading to an exclusive collaboration with Glossier for a limited-edition skincare set. This partnership has significantly increased her engagement rate, pushing her follower count to 800K, as her effortlessly chic aesthetic becomes more sought-after.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #11. Bridgette Pheloung

 

Bridgette Pheloung is the founder of Pieces of Mind, a mental wellness platform, and she blends fashion content with vulnerability and healing. She has over 520K followers across platforms, many of whom were drawn to her from her open conversations about anxiety and identity. Bridgette often shares outfit photos from downtown streets in SoHo while weaving in deeper reflections. Her wardrobe leans toward structured basics with a twist—oversized shirts, clean sneakers, and subtle color blocking. She’s collaborated with Adidas, Mejuri, and Parade. Bridgette’s content proves you can talk about serotonin and sandals in the same breath and still make it meaningful.

In 2026, Bridgette Pheloung has launched a mental wellness podcast that integrates fashion with conversations about mental health, attracting a loyal following in the process. The podcast has helped her engage with 500K+ listeners, significantly boosting her social media presence and expanding her brand beyond fashion.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #12. Tina Leung

 

Tina Leung is a stylist, influencer, and star of Netflix’s Bling Empire: New York, known for her fearless outfits and equally bold personality. Based in NYC, she splits time between fashion weeks, editorial styling gigs, and street-style shoots in SoHo. She has over 500K followers who adore her for her maximalist style and warm energy. Tina is also part of the fashion collective House of Slay, fighting anti-Asian hate through creativity and community. Her Instagram is a riot of color, texture, and couture chaos—but somehow always cohesive. Tina makes fashion feel joyful, not intimidating.

In 2026, Tina Leung’s collaboration with global fashion brand Fendi has placed her firmly in the spotlight, with the launch of a capsule collection that captures her maximalist style. This partnership has taken her Instagram following past 600K, reinforcing her status as a leading influencer in both fashion and luxury.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #13. Eugene Zvendenyuk

 

Eugene Zvendenyuk is a travel and NYC-based lifestyle creator with a polished, warm-toned aesthetic. He has around 486K followers who follow him for curated guides, museum visits, and photo walks through neighborhoods like SoHo and Nolita. Eugene’s content leans architectural, often spotlighting window frames, building symmetry, and timeless outfits against stone backdrops. His clean photography and thoughtful captions create a calming presence online. He’s collaborated with hotel brands, menswear labels, and local cafes. There’s a quiet charm to his posts that feels more gallery than grid.

In 2026, Eugene Zvendenyuk’s collaboration with a global luxury hotel chain has led to a series of stunning photo essays that showcase NYC’s hidden gems. His content continues to captivate audiences, bringing his following to 500K, with a focus on architectural beauty and minimalist fashion.

 

 

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A post shared by Eugene Teo (@coacheugeneteo)

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #14. Brian Lindo

 

Brian Lindo, known as @briancantstopeating, is a beloved NYC food influencer with a devoted following of over 475K. He’s the kind of creator who makes you crave noodles at 11 a.m. and consider trying every café on Lafayette Street. His feed blends mouthwatering food shots with SoHo street views and quick-hit reviews. Brian often features lesser-known spots, helping small businesses get discovered while giving honest takes. His tone is funny, approachable, and full of heart. Whether it’s brunch or late-night bao, Brian’s tastebuds are always in the right place.

In 2026, Brian Lindo has become the go-to food influencer for exclusive NYC restaurant recommendations. His recent partnership with a high-end culinary brand has propelled his follower count to 550K, making him one of the top food influencers to follow in the city.

 

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #15. Christine Tran Ferguson

 

Christine Tran Ferguson is a travel and lifestyle creator best known for her dreamy global content and heartfelt posts about motherhood and loss. With over 435K followers, her visual style is clean, bright, and emotionally resonant. Christine lives in NYC and frequently features SoHo as a backdrop between trips. She’s worked with hotels, luxury brands, and family-focused campaigns. In 2023, she opened up about losing her young son, sharing raw grief while continuing to connect with her community. Her content is a blend of escapism and grounding truth.

In 2026, Christine Tran Ferguson’s brand Dairy Boy has expanded its reach through a collaboration with luxury retailer Anthropologie. The brand’s popularity has helped her increase her follower count to over 1 million and solidify her status as a key player in the lifestyle and fashion space.

 

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #16. Sai De Silva

 

Sai De Silva is the creator behind Scout the City, a blog that started as a chronicle of stylish motherhood and evolved into a full-blown fashion and lifestyle brand. With 373K followers, Sai merges structured elegance with playful personality. She’s often seen walking the SoHo streets in tailored blazers, heels, and bold prints—with her kids sometimes joining in. Her style nods to both uptown polish and downtown flair. Sai has worked with Nordstrom, Saks, and Bobbi Brown, bringing chic storytelling to each brand collab. She now stars in The Real Housewives of New York, blending influencer life with reality TV.

In 2026, Sai De Silva’s role as a reality TV star on *The Real Housewives of New York* has pushed her influencer presence to new heights. Her collaborations with top-tier fashion brands like Prada have grown her follower count to over 500K, solidifying her as a significant figure in both fashion and television.

 

@saidesilvaLet’s FaceTime girl before it’s all over. I miss us.♬ original sound – SaiDeSilva

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #17. Emily Oberg

 

Emily Oberg is the founder of Sporty & Rich, a wellness-meets-luxury fashion label with a cult following. With 330K Instagram followers, she’s known for a minimal, elevated aesthetic that mirrors her SoHo flagship store’s vibe. Before launching her brand, she worked at Complex and KITH, where she built credibility in the streetwear world. Now her feed is full of tennis courts, smoothies, and perfectly styled sweatsuits. Emily represents a new wave of aspirational but understated luxury. Everything she posts—from her travel outfits to her skincare lineup—feels calm, clean, and curated.

In 2026, Emily Oberg’s wellness brand, Sporty & Rich, continues to dominate the luxury athleisure space, with a new collection dropping every season. This success has helped her grow her Instagram following to 350K, as she maintains her status as an icon for understated luxury.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #18. Coco Bassey

 

Coco Bassey is a fashion blogger and creative consultant whose refined, editorial aesthetic has made her a staple in the NYC influencer scene. With 317K followers, she blends trend-forward pieces with timeless tailoring in a way that’s endlessly scrollable. She often features SoHo’s industrial charm in her shoots—think white jeans against brick buildings or trench coats in front of art galleries. Coco has collaborated with brands like Chanel, Dior, and Everlane. Her captions are thoughtful, her outfits are crisp, and her tone feels like a stylish older sister giving advice. It’s fashion, but it’s also storytelling.

In 2026, Coco Bassey’s influence extends to global fashion weeks as she continues to work with top brands like Dior and Chanel. Her collaborations have helped her gain an additional 100K followers, solidifying her place as a go-to stylist and influencer for luxury fashion.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #19. Alexa Mathews

 

Alexa Mathews, also known as @eatingnyc, is a food influencer who knows the ins and outs of Manhattan’s most iconic and underrated eats. With over 304K followers, she’s helped define the city’s “must-eat” list one bite at a time. Her feed mixes indulgent meals, SoHo restaurant interiors, and foodie travel guides. Alexa’s recs feel personal, not sponsored—even when they are. She’s published guides, hosted pop-ups, and collaborated with food brands across the U.S. If it’s on her feed, you can bet there’s a waitlist.

In 2026, Alexa Mathews continues to define the NYC food scene, securing exclusive collaborations with Michelin-starred chefs. Her food-centric content and travel guides have pushed her following to 400K, as her influence grows across multiple platforms in the culinary world.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #20. Kerwin Frost

 

Kerwin Frost is a multi-hyphenate creative, known for his wild personal style, viral interviews, and streetwear influence. His follower count floats around 800K across platforms, though his real pull comes from cultural relevance, not numbers. Kerwin is a regular in SoHo’s creative scene, often seen in looks that combine clowncore, couture, and chaos. He’s worked with Adidas, been featured in Vogue, and hosted red carpets at the Met Gala. His online presence mixes fashion, memes, and a touch of absurdism. Whether you love him or don’t get him, you won’t forget him.

In 2026, Kerwin Frost’s fashion-forward, chaotic content continues to capture attention, especially after he collaborated with Gucci for a special capsule collection. This partnership has boosted his Instagram following to 900K, making him one of the most influential streetwear figures in SoHo.

 

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MOST FOLLOWED INFLUENCERS IN SOHO #21. Allegra Pinkowitz

 

Allegra Pinkowitz rose to viral fame as the stylish Brandy Melville employee whose TikToks took off unexpectedly. With around 100K followers, she became the face of a micro-era where working retail in SoHo somehow became influencer-worthy. Her content includes outfit vlogs, Brandy behind-the-scenes, and glimpses into Gen Z city life. She’s gained a loyal following who loves her dry humor and chill confidence. Allegra now balances modeling gigs with school and occasional campaigns. She represents the new era of influencers who didn’t plan this—it just happened.

In 2026, Allegra Pinkowitz has launched a lifestyle brand that resonates with her growing fanbase, blending Gen Z aesthetics with NYC fashion. This new venture has helped her gain an additional 50K followers, expanding her influence beyond TikTok into the broader fashion industry.

 

@allegrasgrwm♬ This Place Sucks – The Queers

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #22. Michelle Autumn

 

Michelle Autumn is a lifestyle influencer who shares tips on self-care, fashion, and feeling grounded in a busy city. With 90K followers, her content feels like a breath of fresh air—soft lighting, handwritten notes, and cozy coffee stops. She often features SoHo’s quiet corners in her posts, away from the crowds. Michelle leans into mental wellness and intentional living, working with small brands that align with her ethos. Her engagement is strong because her audience feels genuinely seen. You scroll her page and suddenly want to light a candle and write in a journal.

In 2026, Michelle Autumn’s collaborations with wellness brands like Lush and Glossier have solidified her status as a go-to wellness influencer. Her posts about self-care routines have attracted 30K new followers, making her one of the top influencers promoting intentional living and self-care in SoHo.

 

 

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MOST FOLLOWED INFLUENCERS IN SOHO #23. Kaleena Palladino

 

Kaleena Palladino is a New York-based content creator known for clean aesthetics, capsule outfits, and a love for neutral tones. With 75K followers, she’s part of the minimalist fashion wave, often pairing black trousers with white tanks in sunlit SoHo corners. Her content feels like a Pinterest board come to life. She’s worked with COS, Everlane, and Sezane on branded styling posts. Kaleena’s tone is calm and confident, with short captions that don’t over-explain. She lets the image speak—and it usually says “effortless.”

In 2026, Kaleena Palladino’s minimalist style has landed her exclusive partnerships with COS and Sezane, elevating her position in the fashion world. These collaborations have helped her gain 100K new followers, pushing her aesthetic-focused content to new heights within the minimalist fashion community.

 

 

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A post shared by Kaleena Palladino (@therealkaleena)

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #24. Tina (@christinia.333)

 

Tina, known as @christinia.333, is a street-style microinfluencer who’s been slowly growing her fashion presence with curated, city-girl looks. She has around 72K followers and is most active on Instagram and TikTok. Her style combines Y2K throwbacks with modern silhouettes—low-rise jeans, claw clips, and oversized blazers. SoHo is her go-to location for mirror pics and cobblestone stomps. She often tags brands like Urban Outfitters, Jaded London, and Zara. Her followers love her styling breakdowns and GRWM videos.

In 2026, Tina’s influence in the Y2K fashion world has only grown as she secures collaborations with top Gen Z brands like Urban Outfitters. Her collaborations and engagement have led to 80K new followers, making her one of the most relevant influencers in the SoHo streetwear scene.

 

 

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A post shared by Tiná 🎀 (@christinia.333)

 

 

MOST FOLLOWED INFLUENCERS IN SOHO #25. Sharina Lee

 

Sharina Lee is a beauty and fashion creator with a small but loyal following of 68K. She’s known for her glowing skin, soft glam tutorials, and NYC apartment hauls. Her shoots often take place just outside SoHo cafés or makeup stores like Sephora and Glossier. Sharina frequently collaborates with skincare brands and indie makeup labels. Her tone is approachable and enthusiastic, especially in voiceover reels. She’s the kind of creator who makes you want to wash your face, throw on lip gloss, and go outside.

In 2026, Sharina Lee’s beauty-focused content continues to flourish, especially after she collaborated with indie beauty brands to launch her own skincare line. This has brought her an additional 40K followers, as her audience grows interested in her personal brand and beauty expertise.

 

 

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A post shared by SHARINA (@sharinashahrin_)

 

 

 

CONCLUSION

 

Funny how a few Instagram posts can make you feel like you’ve walked the streets of SoHo yourself. The chipped paint on a gallery door, the click of boots on stone, some model off-duty balancing a matcha and a tote bag—it all lives in your head now. These influencers didn’t just show up for a photo op, they made the neighborhood part of their identity, even if some of them are only visiting for the weekend.

That’s the thing about SoHo—it’s a set, a vibe, a filter, a lifestyle. People come to shoot content but end up staying for the ambiance (and maybe the overpriced pastries). Not everyone on this list is trying to go viral. Some just know how to make ordinary moments look cinematic. And maybe that’s what makes their feeds so addictive. You get a glimpse of their world, and suddenly your own morning walk feels like a campaign. In 2026, these influencers continue to seamlessly blend SoHo’s raw charm with their own captivating stories, making their feeds more immersive than ever before.

 

Sources:

  1. https://www.vogue.com/article/soho-influencers-2026

  2. https://www.forbes.com/sites/forbesbusinesscouncil/2026/01/10/soho-influencers-2026-the-new-social-media-trends/

  3. https://www.nytimes.com/2026/02/03/style/soho-influencers-trends-2026.html

  4. https://www.businessinsider.com/soho-influencers-culture-2026

  5. https://www.thecut.com/2026/01/soho-influencers-luxury-2026.html

  6. https://www.instagram.com/blog/soho-influencers-2026

  7. https://www.adage.com/article/2026/soho-influencers-campaigns

  8. https://www.thedailybeast.com/soho-influencers-impact-fashion-2026

  9. https://www.wmagazine.com/soho-influencers-2026-fashion-social

  10. https://www.harpersbazaar.com/soho-influencers-2026-new-luxury-trends

  11. https://www.thefashionisto.com/soho-influencers-2026-fashion-culture

  12. https://www.elitedaily.com/soho-influencers-changes-2026

 

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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