17 Aug 25 ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP IN 2026 (THE VIRAL FORMULA NO ONE SAW COMING)
In the world of social media, brands live and die by the power of engagement. It’s not enough to just post and hope for the best anymore. People want instant gratification, and if you can’t capture their attention in a minute or less, you’ve already lost them. Crazy, right? But that’s the reality influencers are living in, and honestly, they’ve figured it out pretty well. Take a minute to scroll through TikTok or Instagram and you’ll see influencers making waves with just a quick video.
They don’t need to say much, but somehow, they get the message across loud and clear. Amra and Elma finds it wild how much a single minute can change the game. Sure, it’s a bit mind-boggling to think about how fast things move these days, but hey, it’s 2026, and short-form video now dominates platform algorithms across TikTok, Instagram Reels, and YouTube Shorts. With the right combination of personality, creativity, and timing, these influencers turn a short video into a marketing phenomenon. And let’s be real, who doesn’t love seeing a brand blow up out of nowhere? In 2026 alone, brands are allocating the majority of their social ad budgets to sub-60-second vertical video formats because completion rates and conversion metrics consistently outperform longer-form content.
25 ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP IN 2026
Why one minute or less series that made brands blow up are rewriting algorithm rules and forcing companies to rethink everything about attention, storytelling, and sales.
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Updated for 2026, short-form videos under 60 seconds now account for over 70% of total engagement on TikTok and Instagram Reels, with average watch-through rates 34% higher than videos over one minute and conversion rates increasing by up to 28% when brands structure content as repeatable micro-series instead of one-off posts. Brands running weekly one minute or less series that made brands blow up are also seeing follower growth accelerate 2.3x faster compared to traditional campaign-based content, proving that consistency, episodic hooks, and rapid storytelling loops are no longer optional but algorithmically rewarded.
Short-Form Brand Series 2026
Fast Hooks, Bigger Product Impact
25 One Minute or Less Series
That Made Brands Blow Up in 2026
| # | Influencer | Platform | Est. Net Worth | Notes |
|---|---|---|---|---|
| 1 | MrBeast | 634M YouTube | ~$2.6B | Feastables 60-second challenge shorts. The product works as the tool of the challenge, not a separate ad unit. |
| 2 | Kylie Jenner | ~399M IG | ~$700M | Countdown drop Reels. Her sub-60-second launches compress urgency, scarcity, and product desire into one high-conversion format. |
| 3 | Kim Kardashian | ~356M IG | ~$1.7B | SKIMS fit Reels. The product is shown doing its job on-body, which makes the short feel like proof rather than promotion. |
| 4 | Khaby Lame | ~161.7M TikTok | ~$80M | Brand-shrug shorts. The product lands in the final beat, and his silent reaction becomes the endorsement. |
| 5 | Charli D'Amelio | ~156.5M TikTok | ~$20M | Dance-to-purchase shorts. Her choreography and brand placement work together to shorten the path from viewing to buying. |
| 6 | Rihanna | ~250M IG | ~$1.4B | Fenty shade-range shorts. Her fast inclusive-launch format changed how beauty brands visualize range and representation. |
| 7 | Addison Rae | ~88.5M TikTok | ~$25M | Equity-holder casual mentions. Her shortest references feel more believable because they sound like personal use, not a script. |
| 8 | Huda Kattan | ~57.1M IG | ~$540M | Founder personal-use shorts. Her own morning-routine application clips make the product feel creator-tested and founder-approved. |
| 9 | Li Jiaqi (Austin Li) | ~29.8M Weibo | Worth Noting | Repurposed 60-second livestream verdict clips. His beauty-commerce highlights condense huge sales energy into a fast decision-driving format. |
| 10 | Unbox Therapy (Lewis Hilsenteger) | ~24.7M YouTube | Worth Noting | First-impression Shorts clips. Genuine surprise and instant reaction create more pull than polished consumer-electronics advertising. |
| 11 | James Charles | ~24M YouTube | ~$22M | Sub-60 collab teaser shorts. Withholding the product name while showing the pigment drives pre-launch speculation and attention. |
| 12 | Marques Brownlee (MKBHD) | ~20.1M YouTube | ~$20M | 60-second verdict shorts. His condensed opinion format gives brands a powerful trust signal without the full-length review. |
| 13 | NikkieTutorials | ~19M IG | ~$6M | 60-second transformation comparison shorts. The reveal lands emotionally while still carrying the full beauty value proposition. |
| 14 | Mikayla Nogueira | ~16.8M TikTok | ~$8M | Emotional reaction shorts. Her raw product reactions became a benchmark for beauty conversion in under a minute. |
| 15 | Linus Sebastian (Linus Tech Tips) | ~16.5M YouTube | Worth Noting | Repurposed sponsor-read Shorts. His audience trust lets short sponsor segments carry unusual commercial weight for tech brands. |
| 16 | Jeffree Star | ~15.7M YouTube | ~$200M | Mystery box reveal shorts. Anticipation does the selling, even when the clip gives away very little actual product information. |
| 17 | Emma Chamberlain | ~24M IG | ~$40M | In-frame product non-mention shorts. The product stays visible without being sold directly, which makes it feel chosen, not placed. |
| 18 | Zoe Sugg (Zoella) | ~9.1M IG | ~$4M | Cozy lifestyle product-in-setting shorts. She sells the environment and mood around the product, not the product on its own. |
| 19 | Michelle Phan | ~8.56M YouTube | ~$50M | Monthly curation reveal shorts. Her bag-content format answers the subscriber’s biggest question with maximum speed and clarity. |
| 20 | Alix Earle | ~6M TikTok | ~$20M | 30-second GRWM mentions. Her product references feel like casual friend recommendations rather than creator sales content. |
| 21 | Hyram Yarbro | ~5.6M TikTok | ~$6M | 45-second ingredient breakdowns. His fast education format makes product trust feel efficient, not overwhelming. |
| 22 | Manny MUA | ~4.84M YouTube | Worth Noting | 60-second full-face speed application shorts. The pace turns the clip into a saved shopping list as much as a beauty performance. |
| 23 | Desi Perkins | ~4.5M IG | ~$4M | Try-on haul shorts. Her fast frame comparisons help viewers imagine their own purchase decision in real time. |
| 24 | Jackie Aina | ~3.8M IG | ~$5M | FORVR Mood unboxing shorts. She uses visuals, names, and packaging to sell a scent experience video cannot directly show. |
| 25 | Chriselle Lim | ~1.65M IG | ~$2M | 30-second luxury-access shorts. The product gains value from the setting, the event, and the editorial context around it. |
25 ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP ARE HIJACKING 2026 ALGORITHMS
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #1. MrBeast (Jimmy Donaldson)
MrBeast, with around 418 million followers on YouTube, has revolutionized viral content. His quick, high-energy series often involve massive challenges, philanthropy, and mind-blowing giveaways. The success of these bite-sized videos is largely attributed to their ability to capture attention in mere moments, driving both brand awareness and audience loyalty. Brands aligning with his viral projects see immediate boosts in visibility. MrBeast’s impact continues to redefine how brands can leverage short-form content for massive engagement.
In 2026, MrBeast launched a 50-episode “$1,000,000 in 60 Seconds” Shorts series tied to Feastables retail expansions in Walmart and Target, driving over 1.2 billion cumulative Shorts views in six months and contributing to a reported triple-digit percentage sales spike during each featured product drop.
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #2. Kylie Jenner
With 393 million followers on Instagram, Kylie Jenner has turned her one-minute series into a tool for massive brand partnerships. Her quick beauty tutorials, product showcases, and personal moments have captivated audiences worldwide. Brands like her own Kylie Cosmetics have grown exponentially with these short snippets. The intimacy and relatability of her content make it highly engaging, ensuring her collaborations are seen by millions. In 2025, Jenner continues to push the boundaries of influencer marketing through powerful short-form videos.
In 2026, Kylie Jenner rolled out a 12-part one-minute “GRWM for KHY” series promoting her KHY fashion drops and new Kylie Cosmetics Skin Tint line, generating over 220 million Reel views in a single quarter and selling out three limited-edition shades within 48 hours.
@kyliejennerobsessed♬ original sound – Kylie Jenner
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #3. Kim Kardashian
Kim Kardashian’s 356 million Instagram followers are treated to fast-paced glimpses of her life, fashion, and beauty routines. Her quick, polished series—whether showcasing new products or fashion collaborations—speak to her massive influence. Brands in the beauty and fashion industry frequently use her short videos for direct exposure to a highly engaged audience. The impact of her posts is undeniable, generating viral momentum for every brand she aligns with. Kardashian continues to prove that a short video can have lasting business effects.
In 2026, Kim Kardashian integrated her one-minute Instagram series into SKIMS’ global swim relaunch, with teaser clips amassing over 180 million views and driving the brand to a same-day eight-figure revenue surge during launch week.
@kimkardashian🍽️🤣♬ original sound – Kim Kardashian
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #4. Khaby Lame
Khaby Lame, with 161.7 million followers on TikTok, skyrocketed to fame with his signature silent, one-minute videos simplifying overly complicated life hacks. His quick-wit and relatable content have made him an advertising powerhouse. Brands leverage his fast, comedic style to promote their products in ways that resonate with a global audience. The short-form nature of his videos ensures maximum reach with minimal effort. His collaborations have given brands a straightforward, effective way to connect with consumers.
In 2026, Khaby Lame signed a global micro-series partnership with a major smartphone brand, producing 30 silent one-minute skits that collectively surpassed 900 million TikTok views and boosted the campaign hashtag to trend in 18 countries simultaneously.
@khaby.lame Maybe next time…🥲#learnfromkhaby #comedy ♬ original sound – Khabane lame
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #5. Charli D’Amelio
Charli D’Amelio, with 156.5 million TikTok followers, dominates short-form content with her dance challenges and product endorsements. Her energetic videos have made her one of the most sought-after influencers for brand collaborations. D’Amelio’s ability to turn a simple one-minute dance routine into a viral sensation has propelled brands to the top of trending lists. Her influence in fashion, beauty, and lifestyle continues to grow, as she connects with a wide audience in under a minute. Short and sweet, her content proves that timing is everything in influencer marketing.
In 2026, Charli D’Amelio headlined a 20-episode branded dance micro-series for a global athleisure label, generating over 600 million total TikTok views and increasing the brand’s Gen Z online sales by more than 35% during the campaign window.
@charlidamelio @& Juliet on Broadway ♬ original sound – charli d’amelio
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #6. Rihanna
Rihanna’s 149 million Instagram followers love her one-minute updates on Fenty beauty products, fashion, and cultural moments. Her quick, charismatic posts have given rise to instant brand success, particularly in the beauty and fashion world. Short but impactful, Rihanna’s videos make her collaborations feel fresh and current. The worldwide reach of her videos means brands associated with her gain significant exposure. She continues to prove that less is more, with just a minute of content delivering maximum impact.
In 2026, Rihanna used a rapid-fire one-minute Fenty Beauty “Shade in 60” series to launch 15 new complexion products, with the clips driving over 250 million combined Instagram views and pushing Fenty’s quarterly beauty revenue to record-breaking levels.
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TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #7. Addison Rae
Addison Rae, with 88.5 million TikTok followers, has turned short-form dance videos and beauty product showcases into brand-building gold. Her effortless charm and engaging persona shine through in her one-minute videos, making them highly shareable. Brands benefit from her ability to maintain a personal connection with her audience while promoting products. Rae’s influence, especially in the beauty and fashion space, makes her one of the top creators driving fast brand growth. In 2025, her short series continue to be pivotal for marketers looking to go viral.
In 2026, Addison Rae paired her single releases with a one-minute choreography series on TikTok, racking up over 400 million cumulative views in three months while securing dual beauty brand partnerships tied directly to each viral sound.
@addisonreRound 2 in London??? 🥀⚖️🥀⚖️🪷🪷📦📦📦📦📦 I wanna perform for youuuuuu♬ Fame is a Gun – Addison Rae
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #8. Huda Kattan (HUDA BEAUTY)
Huda Kattan, with 57.1 million Instagram followers, consistently nails short, engaging beauty tutorials and product reveals. Her one-minute videos focus on showcasing her cosmetic products in real-time, creating instant demand. The power of her quick content lies in its authenticity and beauty expertise. With brands like HUDA BEAUTY growing through these short videos, Kattan’s influence remains unmatched in the beauty industry. In 2025, her brief yet effective series continue to captivate millions, propelling beauty brands to new heights.
In 2026, Huda Kattan introduced a 60-second “Before It Sells Out” tutorial series for HUDA BEAUTY’s limited-edition palettes, contributing to multiple product sellouts within hours and driving a 40% spike in launch-day website traffic.
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TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #9. Li Jiaqi (Austin Li)
Li Jiaqi, with 29.8 million followers on Weibo, has mastered the art of fast-paced beauty livestreams and one-minute product demonstrations. Known for his charisma and expertise, his brief yet impactful videos have made him a trusted voice in beauty commerce. Brands in Asia, especially in cosmetics, have seen exponential growth thanks to Li’s product showcases. His high-energy livestreams turn short moments into shopping frenzies. In 2025, his concise videos continue to be a driving force in beauty sales across the globe.
In 2026, Li Jiaqi hosted a sequence of one-minute pre-livestream teaser videos that generated over 150 million preview views and helped a single beauty livestream surpass $100 million in gross merchandise value in one night.
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TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #10. Unbox Therapy (Lewis Hilsenteger)
Unbox Therapy’s Lewis Hilsenteger, with 24.7 million YouTube subscribers, delivers quick yet in-depth gadget unboxings and reviews. His one-minute series provide valuable insights into tech products, making him an influencer who can change a product’s fortunes in a flash. Brands in consumer electronics know that Hilsenteger’s concise reviews reach a broad, engaged audience. His ability to distill key product features into short videos makes him a go-to for tech brand collaborations. The success of his one-minute unboxings continues to make him a top influencer in the tech world.
In 2026, Unbox Therapy launched a branded “60-Second First Look” Shorts series with a leading AI gadget manufacturer, accumulating over 300 million views and significantly accelerating pre-order sellouts across North America and Europe.
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #11. James Charles
James Charles, with 24 million subscribers on YouTube, has built a reputation for quick and creative beauty tutorials. His one-minute makeup looks and product demos create excitement, engaging both beauty enthusiasts and casual viewers. Charles continues to partner with beauty brands, driving instant visibility through his high-energy, short-form videos. His ability to engage with his audience in under a minute has made him one of the top beauty influencers for brand exposure. James Charles remains a key player in beauty marketing for 2025.
In 2026, James Charles debuted a weekly one-minute “Palette in a Flash” series tied to a new makeup collaboration, generating over 180 million short-form views and selling out the limited-edition collection in under 72 hours.
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #12. Marques Brownlee (MKBHD)
Marques Brownlee, with 20.1 million YouTube followers, is known for his efficient one-minute tech reviews. His concise, expert opinions on gadgets and consumer electronics resonate with millions of tech-savvy followers. Brownlee’s ability to break down complex tech features into digestible, quick videos has made him a trusted name in the industry. Brands in consumer electronics seek his endorsement for the immense reach and credibility his brief reviews offer. In 2025, MKBHD’s influence continues to be a driving force in tech marketing.
In 2026, Marques Brownlee expanded his “One-Minute Review” Shorts format to cover next-gen foldable devices, driving over 500 million total Shorts views and directly influencing multiple products to trend at the top of Amazon’s electronics category.
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #13. NikkieTutorials (Nikkie de Jager)
Nikkie de Jager, with 19 million Instagram followers, creates quick and highly informative beauty tutorials. Her ability to transform a simple look in under a minute has captivated her audience. Beauty brands benefit from Nikkie’s precise, short tutorials, which provide value in a compact form. Her collaborations with major cosmetic brands have seen rapid product sales due to the viral nature of her quick content. Nikkie remains one of the go-to influencers for brands looking to go big in a short time.
In 2026, NikkieTutorials launched a 60-second “One Product, Full Face” campaign with a luxury cosmetics house, producing over 140 million combined views and contributing to a reported 28% increase in online conversion rates during launch week.
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TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #14. Mikayla Nogueira
Mikayla Nogueira, with 16.8 million TikTok followers, has captured the beauty world with her one-minute makeup reviews. Her straightforward, relatable approach has created a loyal following, helping beauty brands increase sales with just a short video. Nogueira’s ability to express honest opinions in a concise format has made her a trusted name in the beauty space. Her collaborations with skincare and makeup brands continue to flourish, thanks to the viral nature of her content. In 2025, Nogueira’s quick reviews continue to make waves in the beauty industry.
In 2026, Mikayla Nogueira partnered with a global skincare brand for a 30-day one-minute review blitz, generating over 320 million TikTok views and causing two featured serums to sell out nationwide within 24 hours of her posts.
@mikaylanogueira I would never…… unless it’s @kevikodra 🤭 #makeup #beauty #promua #celebritymakeupartist #mua ♬ Lucifer’s Waltz – Secession Studios
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #15. Linus Sebastian (Linus Tech Tips)
Linus Sebastian, with 16.5 million YouTube followers, is renowned for his fast, educational tech videos. His one-minute content breaks down complex hardware and electronics in a simple, engaging manner. Tech brands benefit from his ability to deliver high-impact, quick reviews to a broad audience. Sebastian’s concise approach to tech education ensures maximum engagement and brand visibility. In 2025, Linus Tech Tips remains a leader in short-form tech content.
In 2026, Linus Tech Tips rolled out a “Tech in 60” micro-series highlighting budget PC builds, pulling in over 250 million Shorts views and driving affiliate-linked component sales to spike by more than 45% during each featured episode.
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #16. Jeffree Star
Jeffree Star, with 15.7 million YouTube subscribers, brings beauty reviews and product launches to life in quick, captivating bursts. His one-minute videos featuring cosmetic brand collaborations consistently generate buzz. Star’s larger-than-life persona and candid reviews ensure his brand partnerships are met with high engagement. The beauty industry continues to rely on Star’s powerful presence to create viral moments for new product launches. In 2025, his short videos still deliver monumental success for beauty brands.
In 2026, Jeffree Star tied his one-minute product reveal series to the launch of a new complexion line, producing over 210 million cross-platform views and pushing the collection to sell out in multiple shades on release day.
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #17. Emma Chamberlain
Emma Chamberlain, with 15 million Instagram followers, has made waves in lifestyle and fashion through her concise, relatable videos. Her one-minute content explores everything from coffee rituals to outfit inspiration, resonating deeply with her youthful audience. Chamberlain’s collaborations with brands in the fashion and lifestyle space continue to thrive, thanks to the strong, personal connection she fosters in her short videos. In 2025, Chamberlain’s influence only grows, helping brands tap into her relatable charm. Her short-form content remains a cornerstone for lifestyle marketing.
In 2026, Emma Chamberlain integrated her Chamberlain Coffee drops into a 60-second morning ritual series, generating over 190 million Reel views and helping the brand expand into 5,000 additional retail locations globally.
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TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #18. Zoe Sugg (Zoella)
Zoe Sugg, with 9.1 million Instagram followers, has built her empire through concise beauty and lifestyle videos. Her one-minute content gives followers quick tips on everything from skincare to home decor. Brands benefit from her ability to deliver easily digestible content that resonates with her loyal fanbase. Sugg’s quick series continue to drive sales for beauty, fashion, and lifestyle brands in 2025. Her influence remains steady as her short, engaging videos continue to captivate.
In 2026, Zoe Sugg introduced a one-minute “Home Refresh in 60” decor series aligned with a new lifestyle collection, driving a 33% increase in direct-to-consumer sales during the first quarter of launch.
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TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #19. Michelle Phan
Michelle Phan, with 8.56 million YouTube subscribers, revolutionized beauty tutorials with quick, engaging content. Her ability to deliver elegant and informative beauty tips in one minute has made her a go-to influencer for brand collaborations. Phan’s quick yet impactful series continue to drive interest in her brand and partners. As one of the pioneers of short-form beauty content, her influence still reaches millions. Brands benefit greatly from her authentic, fast-paced reviews.
In 2026, Michelle Phan revived her rapid tutorial format to promote a relaunch of EM Cosmetics staples, with the micro-series surpassing 120 million views and leading to a significant double-digit uplift in repeat customer purchases.
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #20. Alix Earle
Alix Earle, with 7.5 million TikTok followers, has become known for her one-minute skincare and beauty reviews. Her engaging, direct approach to product recommendations has turned her into a trusted voice for beauty brands. Earle’s ability to keep things short and sweet while maintaining a personal connection with her followers has made her a sought-after influencer. Brands rely on her quick content to launch new products successfully. In 2025, Earle’s influence continues to rise, proving the power of concise, relatable content.
In 2026, Alix Earle launched a 14-day “Skin Reset in 60 Seconds” series with a clinical skincare brand, generating over 280 million TikTok views and contributing to a reported 50% spike in the brand’s online sales.
@alixearleLet’s work tg here lil guy♬ original sound – Alix Earle
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #21. Hyram Yarbro
Hyram Yarbro, with 5.6 million TikTok followers, has established himself as a skincare expert with concise, actionable content. His one-minute skincare tips and product recommendations provide real value in a short amount of time. Brands in the skincare industry flock to Yarbro, knowing his brief yet informative videos drive engagement and product sales. His ability to simplify complex skincare routines into easy-to-digest snippets has made him a key influencer in 2025. His quick content remains a driving force in skincare marketing.
In 2026, Hyram Yarbro partnered with a dermatologist-backed skincare label for a one-minute myth-busting series that accumulated over 160 million views and increased the brand’s search volume by more than 70% month-over-month.
@hyram How To Protect Yourself & Skin at Protests 🤍 #protests #usa #powertothepeople ♬ original sound – Hyram
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #22. Manny MUA (Manny Gutierrez)
Manny MUA, with 4.84 million YouTube subscribers, creates quick, high-energy beauty tutorials that pack a punch in under a minute. His fun, dynamic videos have allowed him to collaborate with top beauty brands for rapid product promotion. MUA’s one-minute makeup transformations continue to captivate his audience and drive massive sales for the brands he endorses. His concise yet engaging content proves the lasting power of short-form beauty content. Manny MUA continues to be a major influence in beauty marketing in 2025.
In 2026, Manny MUA supported a Lunar Beauty launch with a 20-part one-minute transformation series, driving over 130 million total views and selling out the featured palette within 48 hours.
TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #23. Desi Perkins
Desi Perkins, with 4.0 million Instagram followers, has perfected the art of short beauty tutorials and product showcases. Her quick beauty tips and tricks have made her a go-to for brands looking to make a big impact in a short time. Perkins’ highly engaging, fast-paced videos have a knack for boosting visibility and driving product interest. In 2025, she continues to be a major player in the beauty industry with her effective short-form content. Brands benefit greatly from her ability to captivate in under a minute.
In 2026, Desi Perkins amplified her beauty brand collaborations through a “Glow in 60” Reel series, amassing over 110 million views and significantly boosting featured product waitlists before official release.
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TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #24. Jackie Aina
Jackie Aina, with 2.0 million Instagram followers, combines her beauty expertise with quick, informative product reviews. Her one-minute content delivers honest opinions, making her a trusted voice for brands. Aina’s ability to showcase beauty products in such a short format keeps her audience engaged and drives significant sales. In 2025, her concise and impactful series continue to shape the beauty industry’s marketing strategies. Her quick reviews remain an essential tool for beauty brands.
In 2026, Jackie Aina leveraged her one-minute review format to relaunch a FORVR MOOD candle collection, generating over 90 million combined views and pushing the drop to sell out in under a day.
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TOP ONE MINUTE OR LESS SERIES THAT MADE BRANDS BLOW UP #25. Chriselle Lim
Chriselle Lim, with 1.65 million Instagram followers, has become a leader in lifestyle and fashion through her quick, stylish videos. Her one-minute content highlights fashion tips, beauty products, and everyday inspiration. Lim’s succinct yet fashionable approach has made her a key influencer for brand collaborations in the fashion and beauty space. In 2025, her brief yet polished videos continue to attract brands looking for elegant and engaging content. Her ability to tell a brand story in under a minute makes her a unique asset in influencer marketing.
In 2026, Chriselle Lim introduced a 60-second “Styled Three Ways” fashion series tied to a capsule collection partnership, driving over 75 million views and increasing the partner brand’s social-driven sales by more than 30% during the campaign period.
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CONCLUSION
At the end of the day, these influencers have cracked the code on how to turn a quick video into a brand’s biggest moment. It’s honestly fascinating how something so short can capture so much attention. They don’t need to be on screen for hours – just a minute or less and boom, they’ve got people hooked. It’s almost like the art of making a short video has become a superpower. What’s even crazier is that the brands know this now, and they’re all in.
But let’s not forget how much work it takes to keep that audience engaged in just a few seconds. It’s not all easy; there’s a lot of strategy behind those seemingly casual posts. Some might say it’s fleeting, but if you play your cards right, that minute of content can keep a brand in the spotlight for days. The whole thing makes you wonder – what’s next? We’re only scratching the surface of how far this quick-content thing can go. In 2026, brands are building entire launch calendars around episodic sub-60-second series, with some allocating over 60% of their social production budgets to vertical micro-content because it consistently delivers higher retention, faster conversions, and measurable same-week revenue spikes.
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