17 Sep 25 TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE IN 2025
Sometimes it feels like the bathroom is where clutter goes to hide, crammed behind mirrored cabinets and under the sink. A stray bottle of shampoo here, a stack of half-used lotions there, and suddenly the whole space feels smaller than it actually is. There’s this strange comfort in knowing others wrestle with the same problem, like seeing a basket overflowing with towels on Instagram and realizing it’s not just your house. People are quietly obsessed with bathroom storage, even if they don’t admit it out loud. Maybe it’s because it’s the one place you want to feel calm but often looks like a mini storm passed through.
And then there are the influencers who somehow make order look beautiful, almost soothing to watch. It raises the question: do they really live like that every day or is it just for the camera? Amra and Elma thinks either way, the hacks they share are undeniably useful, even if you end up buying just one drawer divider instead of redoing the entire vanity. Oddly enough, organizing a bathroom can feel more satisfying than organizing a closet because it’s such a small, controlled space. And yes, it might be silly to get excited about a labeled jar of cotton pads, but sometimes that’s the little win that makes the morning feel easier.
25 TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE IN 2025 (Quick View)
| # | Name | # of Followers | Industry |
|---|---|---|---|
| 1 | Kaeli Mae | 10,700,000 | Home organization & aesthetic |
| 2 | Sophie Liard (The Folding Lady) | 5,000,000 | Folding & organizing |
| 3 | Mrs. Hinch (Sophie Hinchliffe) | 4,800,000 | Cleaning & home tips |
| 4 | Marie Kondo | 4,100,000 | Tidying & organizing |
| 5 | Kathryn (Do It On A Dime) | 2,500,000 | Budget organizing |
| 6 | Cassandra Aarssen (ClutterBug) | 2,300,000 | Organization education |
| 7 | Dawn Madsen (The Minimal Mom) | 2,100,000 | Minimalism & organizing |
| 8 | Melissa Maker (Clean My Space) | 1,900,000 | Cleaning & organizing |
| 9 | Kallie Branciforte (But First, Coffee) | 1,900,000 | Home hacks & organizing |
| 10 | Kayleen Kelly | 1,700,000 | Decluttering & organizing |
| 11 | Brittany Vasseur | 1,600,000 | Lifestyle & organizing |
| 12 | Alejandra Costello | 1,200,000 | Home organization |
| 13 | Shannon Doherty | 1,100,000 | Family home & organizing |
| 14 | Clea Shearer | 1,100,000 | Professional organizer (The Home Edit) |
| 15 | Joanna Teplin | 1,000,000 | Professional organizer (The Home Edit) |
| 16 | Nikki Boyd | 1,000,000 | Home & organizing |
| 17 | Becky Rapinchuk (Clean Mama) | 800,000 | Cleaning routines & organizing |
| 18 | Toni Hammersley | 750,000 | Home organization & cleaning |
| 19 | Kay Patterson | 500,000 | Professional organizing |
| 20 | Jen Robin | 200,000 | Professional organizer |
| 21 | Shira Gill | 200,000 | Minimalism & organizing |
| 22 | Rachel Rosenthal | 150,000 | Professional organizer |
| 23 | Samantha Pregenzer | 120,000 | Professional organizer |
| 24 | Lili Pettit | 100,000 | Professional organizer |
| 25 | Andrea Dekker | 60,000 | Simplified living & organizing |
25 TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE IN 2025
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #1. Kaeli Mae
Kaeli Mae is one of TikTok’s biggest home organization stars, known for her spotless routines and soothing videos. Her content often features neatly labeled bins, acrylic drawers, and clever bathroom storage solutions that feel both aesthetic and practical. She has built a massive following by making daily cleaning and organizing look fun and therapeutic. Audiences admire her ability to take even small, cluttered bathrooms and turn them into magazine-worthy spaces. She combines affordable finds with creative hacks that viewers can easily replicate. Kaeli’s influence continues to grow as brands tap into her knack for visually satisfying organization.
@kaelimaee HAPPY FRIDAY i hope you have the best weekend!!🫶🏼✨🧚 #grwm #makeuproutine #vlog #fyp #everydaymakeup ♬ original sound – kaeli mae
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #2. Sophie Liard (The Folding Lady)
Sophie Liard, better known as The Folding Lady, made her name teaching millions how to fold clothes with precision. Her techniques extend beyond wardrobes, often spilling into bathroom towel folding and space-saving hacks. She has a natural talent for turning something as mundane as folding into content people binge-watch. Sophie’s bathroom content showcases how simple fabric folds can create hotel-style elegance. Fans love her approachable personality paired with an almost meditative style of instruction. She has become a go-to figure for anyone wanting both order and beauty in their daily routines.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #3. Mrs. Hinch (Sophie Hinchliffe)
Sophie Hinchliffe, known worldwide as Mrs. Hinch, transformed the way people look at cleaning and home organization. Her massive Instagram following tunes in daily for bathroom cleaning routines and storage tips. She often spotlights affordable, easy-to-buy organizers and gives practical advice that resonates with everyday families. Sophie has become a household name, blending cleaning, decluttering, and organizing in one accessible package. Her bathroom storage ideas often emphasize functionality while maintaining her signature sparkling aesthetic. Mrs. Hinch has shown that cleaning content can be both aspirational and relatable.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #4. Marie Kondo
Marie Kondo is the pioneer of modern decluttering, famous for her KonMari method that encourages keeping only items that “spark joy.” She has written best-selling books and starred in a Netflix series, inspiring millions to rethink how they use space. Bathrooms are a frequent focus in her approach, teaching how to maximize limited storage areas. Her influence goes beyond tips, as she promotes a mindset shift toward intentional living. Fans appreciate how she transforms even small bathroom shelves into serene, functional spaces. Marie’s global reach cements her as one of the most respected voices in organizing.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #5. Kathryn (Do It On A Dime)
Kathryn is the creator behind Do It On A Dime, a popular YouTube channel that makes organizing accessible for everyone. She’s known for her Dollar Tree bathroom storage hacks that show you don’t need to spend a fortune to create order. Her cheerful, family-oriented content resonates with parents juggling busy households. Viewers love how she shares realistic solutions for messy drawers and cluttered cabinets. Kathryn emphasizes that organization doesn’t have to be perfect, just functional and affordable. Her bathroom storage tips have helped millions create tidy spaces on tight budgets.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #6. Cassandra Aarssen (ClutterBug)
Cassandra Aarssen is the personality behind ClutterBug, offering practical organizing methods tailored to different personality “types.” She breaks down why some people thrive with labels while others prefer open baskets, making her advice feel personalized. Bathrooms are a frequent highlight, with her tips covering everything from drawer dividers to wall-mounted organizers. Her YouTube content balances humor with serious insight, making organizing approachable. Cass also focuses on mindset, showing how clutter impacts mental health. She has become a trusted resource for families struggling to maintain organized spaces.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #7. Dawn Madsen (The Minimal Mom)
Dawn Madsen, known as The Minimal Mom, is loved for her minimalist approach to decluttering and organizing. She emphasizes owning less to make bathroom storage easier and more manageable. Her videos focus on reducing the overwhelm of excess products and maximizing available space. Viewers connect with her calm, relatable style as she shares real-life family experiences. Dawn makes minimalism feel attainable rather than extreme. Her influence has helped many simplify their homes, starting with the most-used spaces like bathrooms.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #8. Melissa Maker (Clean My Space)
Melissa Maker runs the Clean My Space YouTube channel, where she combines cleaning tutorials with smart storage tips. She often shares clever bathroom organizing hacks to pair with her cleaning routines. Her approach is professional yet down-to-earth, drawing on years of experience running a cleaning company. Audiences love how she transforms bathroom chaos into calm through practical storage solutions. Melissa emphasizes long-term maintenance, showing viewers how to keep bathrooms organized after the initial clean. She has built a strong reputation as both a cleaning expert and an organizing guide.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #9. Kallie Branciforte (But First, Coffee)
Kallie Branciforte, known online as But First, Coffee, shares life hacks, cleaning routines, and organizing advice. Her bathroom storage content often features easy DIY drawer inserts and Amazon finds. Viewers appreciate her mix of humor and practicality, making organizing feel less intimidating. Kallie’s content appeals to busy millennials who want quick but effective solutions. She often emphasizes function over perfection, making her tips easy to implement. Her bathroom organizing videos are among her most popular, thanks to their relatable, time-saving ideas.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #10. Kayleen Kelly
Kayleen Kelly specializes in decluttering and home organization, with a strong focus on simplifying spaces. She shares clear, step-by-step strategies for organizing bathrooms and removing unnecessary clutter. Her TikTok videos are quick, impactful, and easy for followers to replicate in their own homes. Kayleen’s approach is practical, encouraging people to let go of what they don’t need. She often demonstrates how to maximize bathroom space with minimal effort. Her growing audience appreciates her refreshing take on realistic home organization.
@kayleenkellyorganize I’m so happy you’re here to learn and grow ✨ You can find the kits on my page. #Organizing #organization #organizingtips #declutter #decluttering #decluttertips #professionalorganizer #declutterwithme #decluttertok #organizingtok #adhdorganization #adhdtiktok ♬ Countryside – Andrew Joy
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #11. Brittany Vasseur
Brittany Vasseur is a lifestyle YouTuber who blends organizing, cleaning, and home improvement in her content. Her bathroom storage hacks often feature creative DIY solutions that are budget-friendly yet stylish. Viewers admire her ability to take small spaces and make them feel bigger through clever organizing tools. Brittany mixes personality with practicality, making her content engaging as well as useful. She often shares product recommendations that fit seamlessly into daily routines. Her loyal audience trusts her for tips that are both elegant and attainable.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #12. Alejandra Costello
Alejandra Costello has been a leader in professional organizing for over a decade, inspiring millions with her detailed tutorials. She is particularly known for her bathroom cabinet and drawer organization, showing how to maximize every inch. Her systems emphasize clarity and labeling, helping families maintain order over time. Alejandra’s energetic and precise style makes her videos both instructional and motivating. She has created courses, printables, and guides to help followers stay on track. Her reputation as one of the most detail-oriented organizers makes her content a go-to for bathroom storage inspiration.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #13. Shannon Doherty
Shannon Doherty, the creator of At Home With Shannon, shares colorful and family-friendly organizing tips. She often showcases how to manage bathroom products in households with kids, creating systems that are both functional and fun. Her bright, approachable personality shines through in every video. Shannon uses relatable storytelling to connect with her audience, making organizing feel less like a chore. Her bathroom storage ideas include easy labeling, baskets, and kid-proof systems. She has become a trusted influencer for families who want practical but joyful organization.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #14. Clea Shearer
Clea Shearer is one half of The Home Edit, a brand synonymous with celebrity-level organizing. She shares sleek, color-coordinated bathroom storage systems that feel both functional and glamorous. Clea’s Instagram highlights rows of perfectly styled containers, making bathrooms look like luxury boutiques. She has worked with high-profile clients, which adds to her influence and authority. Fans love her ability to make organization visually stunning without losing practicality. Clea’s work has reshaped how people view bathroom organization, turning it into an aspirational lifestyle.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #15. Joanna Teplin
Joanna Teplin, co-founder of The Home Edit alongside Clea Shearer, is equally celebrated for her organizing expertise. She specializes in making even the most chaotic spaces look neat and cohesive. Bathrooms are a common focus, with Joanna’s signature use of labeled bins and clear containers. Her personality adds warmth to the polished Home Edit aesthetic, making her relatable to a wide audience. She has co-authored books and starred in Netflix series, bringing bathroom storage tips to mainstream culture. Joanna’s influence lies in making organization trendy and accessible.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #16. Nikki Boyd
Nikki Boyd, creator of At Home With Nikki, is known for her elegant, calming approach to home organization. She often shares bathroom makeover content, blending storage solutions with interior design. Nikki emphasizes order and serenity, creating spa-like bathrooms through thoughtful organization. Her YouTube channel and books highlight systems that are both functional and beautiful. Fans admire her gentle teaching style, which makes complicated projects feel achievable. Nikki has inspired many to rethink how their bathrooms can feel like sanctuaries.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #17. Becky Rapinchuk (Clean Mama)
Becky Rapinchuk, known as Clean Mama, built her brand around cleaning routines that naturally incorporate organizing. Her bathroom content often focuses on pairing cleaning schedules with simple storage systems. She encourages viewers to create sustainable habits, ensuring that tidy bathrooms stay that way. Becky’s checklists and methods help families stay consistent with both cleaning and decluttering. Her audience appreciates her emphasis on balance and simplicity. Clean Mama has become a household name for those wanting order without overwhelm.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #18. Toni Hammersley
Toni Hammersley is the founder of A Bowl Full of Lemons, a blog and Instagram page dedicated to home management. Her bathroom storage tips are well-loved for their clean, minimalist style. She often features seasonal organizing challenges that include bathroom decluttering. Toni’s brand has expanded into books and printables that guide followers through detailed systems. She emphasizes that order can be achieved one step at a time. Her calming aesthetic has made her a favorite for those wanting bathrooms that feel light and functional.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #19. Kay Patterson
Kay Patterson, known as The Organized Soprano, blends her career in music with her passion for professional organizing. She shares detailed tutorials that show how to set up bathroom storage for long-term efficiency. Kay’s content is especially focused on small spaces, making her advice ideal for apartments and condos. She highlights the importance of creating homes that feel joyful as well as orderly. Her bathroom organizing videos often feature drawer systems, under-sink setups, and product edits. Kay has carved out a niche as both informative and charming.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #20. Jen Robin
Jen Robin is the founder of Life in Jeneral, a luxury organizing service known for transforming spaces with precision. She frequently posts bathroom storage makeovers that look polished and intentional. Her team often uses customized systems to meet each client’s needs. Jen’s approach is detail-focused, ensuring that every item has a place. Her Instagram shows before-and-after transformations that inspire thousands. Jen’s reputation as a high-end organizer makes her tips aspirational yet influential.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #21. Shira Gill
Shira Gill is a professional organizer and author known for her minimalism-meets-style approach. She often teaches how to curate bathroom products to avoid clutter and maximize storage. Her aesthetic leans toward simplicity, with a focus on intentional living. Shira emphasizes quality over quantity, encouraging people to let go of excess. Fans enjoy her blend of practical advice and lifestyle coaching. She has become a trusted figure for those who want bathrooms that feel calm and curated.
TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #22. Rachel Rosenthal
Rachel Rosenthal is a Washington, D.C.-based professional organizer with a polished, high-end style. She frequently shares bathroom organizing projects that combine function with elegance. Rachel often partners with brands to show followers how to use products effectively. Her work highlights the importance of systems tailored to each family. She is praised for her ability to create order without sacrificing beauty. Rachel’s insights make her a go-to source for bathroom storage inspiration.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #23. Samantha Pregenzer
Samantha Pregenzer is the founder of Simply Organized, where she shares practical, down-to-earth tips. She often highlights bathroom storage projects that rely on affordable, accessible solutions. Samantha’s relatable personality makes her content approachable for busy families. She emphasizes progress over perfection, reminding people that small steps add up. Her Instagram and blog showcase simple systems that can be maintained long-term. Samantha’s work has helped countless followers feel more in control of their spaces.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #24. Lili Pettit
Lili Pettit is the founder of Clutter Healing, a service focused on mindful organizing. Her bathroom storage tips emphasize clarity and creating spaces that promote well-being. She blends spirituality with functionality, encouraging people to declutter with intention. Lili’s aesthetic is calming, with a focus on clean lines and purposeful design. Her clients often describe her work as transformative both emotionally and physically. Lili’s approach makes bathroom organization feel like part of self-care.
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TOP ORGANIZING INFLUENCERS WITH BATHROOM STORAGE #25. Andrea Dekker
Andrea Dekker is a blogger and organizer who promotes simplified living for busy families. Her bathroom storage advice centers on practicality and sustainability. Andrea emphasizes that organized spaces don’t have to be perfect to be effective. She shares personal experiences as a mom, making her content relatable to parents. Her philosophy revolves around making life easier by removing clutter and keeping routines simple. Andrea’s followers appreciate her honest, down-to-earth take on organizing everyday spaces like bathrooms.
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CONCLUSION
Bathrooms will probably never stay perfect forever, no matter how many bins or baskets get stacked inside them. A drawer looks good for a week, then toothpaste caps start showing up where they don’t belong. Still, there’s something reassuring about knowing the tools exist to reset the chaos when it sneaks back in. Watching these influencers glide through their spaces can feel like a fantasy, but it also sparks little changes that actually stick. Maybe it’s swapping a clunky basket for clear containers, or finally tossing out that expired bottle of conditioner.
Some tips land, others don’t, and that’s fine—nobody’s bathroom is a showroom every single day. What matters is finding those tiny fixes that make brushing your teeth in the morning less stressful. It’s strange how a tidy shelf of folded towels can shift the whole mood of a space. These influencers might be curating the highlight reel, but the ideas they share are real enough to use. And sometimes, that’s enough to make the bathroom feel like a place worth spending time in instead of one you rush through.
Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.