PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next in Fashion show during NYFW by hosting an intimate influencer event in New York City’s West Village. The objective was to unveil the winning designs while generating social media visibility through fashion influencers and the press attending the reveal. The event also featured the show’s celebrity hosts, Tan France and Alexa Chung, who interacted with the press and the influencers and participated in photo opportunities throughout the evening.

SOLUTION: Amra & Elma contracted fashion influencers and invited press to attend the event and amplify the launch across Instagram posts and Stories. Influencer content was further amplified through paid Instagram distribution to extend reach among highly targeted audiences. Influencers captured content featuring the winning designs, runway models, and interactions with Next in Fashion hosts Tan France and Alexa Chung.

STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Stories