18 May TOP SOCIAL COMMERCE STATISTICS 2025
Social commerce is rapidly transforming the way people discover, evaluate, and purchase products. Unlike traditional eCommerce, it merges entertainment, social interaction, and buying decisions into a single, seamless experience. Platforms like TikTok, Instagram, and Facebook are no longer just for sharing content—they’ve become powerful storefronts where users complete entire shopping journeys without leaving the app.
As mobile usage continues to dominate, more consumers are trusting these platforms for both inspiration and transactions. This trend is particularly strong among Gen Z and Millennials, who prefer video-driven content and peer recommendations. The rise of in-app checkout, AI personalization, and creator-led promotions is accelerating this shift. Amra and Elma understands that while social commerce is still evolving, it’s clear that its influence on global retail is growing fast. The following statistics highlight the scale, direction, and emerging opportunities in this dynamic space heading into 2025.
TOP SOCIAL COMMERCE STATISTICS 2025 (Editor’s Choice)
Here are 20 key social commerce statistics, highlighting both general trends over time and projections for 2025:
1. Global Social Commerce Sales to Reach $1.2 Trillion by 2025
The global social commerce market is projected to grow from $492 billion in 2021 to $1.2 trillion by 2025, driven by increased mobile usage and in-app shopping experiences.
2. Social Commerce to Account for Over 17% of Online Sales in 2025
Sales through social networks are expected to represent over 17% of total online sales by 2025, reflecting the growing integration of shopping features within social media platforms.
3. U.S. Social Commerce Sales Projected at $85.58 Billion in 2025
In the United States, social commerce sales are anticipated to reach approximately $85.58 billion in 2025, marking a 19.5% increase from the previous year.
4. China Leads with 30% Conversion Rates in Social Commerce
Chinese brands achieve a 30% conversion rate on social media platforms, significantly higher than traditional e-commerce channels, due to effective use of live-stream shopping and influencer marketing.
5. Facebook Expected to Reach 80 Million Social Shoppers in the U.S. by 2025
Facebook remains a dominant platform for social commerce, with projections indicating it will have 80 million social shoppers in the United States by 2025.
6. Social Media Advertising Spend to Hit $276.7 Billion in 2025
Global spending on social media advertising is projected to reach $276.7 billion in 2025, with a significant portion directed towards mobile platforms.
7. 42% of U.S. Internet Users Shopped via Social Media in 2024
In 2024, 42% of U.S. internet users made purchases through social media platforms, indicating a strong consumer shift towards social commerce.
8. Gen Z Leads Social Shopping with 42% Planning Holiday Purchases via Social Media
Among U.S. consumers, 42% of Gen Z planned to buy holiday gifts through social media platforms in 2024, showcasing the demographic’s preference for social commerce.
9. Clothing and Apparel Top Social Commerce Purchases at 18%
Globally, clothing and apparel account for the highest frequency of social commerce purchases at 18%, followed by consumer electronics at 13%.
10. Social Commerce Growth Rate Slowing to 19.5% in 2025
After rapid initial growth, the social commerce market’s expansion rate is expected to slow to 19.5% in 2025, indicating a maturation of the market.
11. TikTok Shop Drives 26% Increase in U.S. Social Commerce Sales in 2024
The introduction of TikTok Shop contributed to a 26% increase in U.S. social commerce sales in 2024, highlighting the platform’s growing influence in e-commerce.
12. Social Commerce Penetration Highest in China at 95%
China leads globally in social commerce adoption, with 95% of consumers engaging in social shopping, followed by Thailand at 94% and Peru at 92%.
13. Social Commerce Represents 19% of Global E-commerce in 2024
As of 2024, social commerce accounts for 19% of global e-commerce sales, up from 9.7% in 2020, reflecting its rapid growth and integration into online shopping habits.
14. Average Internet User Spends 2 Hours and 30 Minutes on Social Media Daily
The typical internet user dedicates approximately 2 hours and 30 minutes daily to social media, providing ample opportunity for brands to engage consumers through social commerce.
15. 29% of Gen Z Consumers Start Shopping Journeys on Social Media
Nearly a third of Gen Z consumers begin their shopping journeys on social media platforms, emphasizing the importance of social commerce in influencing purchase decisions.
16. Influencer and AI-Driven Personalization Shape Purchasing Behaviors
Influencers and AI-driven personalization are significantly impacting consumer purchasing behaviors, making social commerce platforms more effective in driving sales.
17. 78% of Consumers Prefer Learning About Products Through Short Videos
Short-form video content is preferred by 78% of consumers for learning about new products, making it a vital tool for social commerce strategies.
18. Social Commerce Sales in the U.S. to Surpass $100 Billion by 2026
Projections indicate that U.S. social commerce sales will exceed $100 billion by 2026, underscoring the sector’s significant growth trajectory.
19. Facebook Shops Attract Approximately One Million Monthly Buyers
Facebook Shops have become a popular destination for social shoppers, with around one million users making purchases through the platform each month.
20. 70% of Consumers Search for Products on Instagram and Facebook
A significant majority of consumers utilize Instagram and Facebook to search for products, highlighting the platforms’ roles in product discovery and social commerce.
These statistics underscore the rapid evolution and growing importance of social commerce in the global retail landscape, particularly as we move through 2025.
TOP SOCIAL COMMERCE STATISTICS 2025 and Future Implications
TOP SOCIAL COMMERCE STATISTICS 2025 #1. Global Social Commerce Sales to Reach $1.2 Trillion by 2025
Social commerce is set to become a trillion-dollar market by 2025, with global sales expected to hit $1.2 trillion. This reflects massive adoption of in-app shopping experiences and the growing influence of mobile-first consumers. Brands that integrate purchasing options directly into social media are expected to see faster conversions.
As traditional eCommerce plateaus, social platforms like TikTok, Instagram, and Facebook are becoming vital sales engines. Future growth will likely be fueled by better AI-driven recommendations and seamless checkout tools. Companies ignoring this trend risk losing younger, mobile-savvy consumers. Retailers need to rethink their digital storefront strategies to capture these in-platform shoppers.
TOP SOCIAL COMMERCE STATISTICS 2025 #2. Social Commerce to Account for Over 17% of Online Sales in 2025
By 2025, more than 17% of global eCommerce transactions are projected to happen through social platforms. This shift illustrates how users are not just browsing but completing purchases within the same app. Businesses should prioritize native shop integrations and partnerships with creators to meet users where they scroll.
The traditional online shopping funnel is evolving into a single-click journey. As this percentage grows, data privacy and user experience design will take center stage. Future brands that build trust within these ecosystems will outperform competitors using standard web-based commerce models. Social platforms are effectively becoming digital malls.
TOP SOCIAL COMMERCE STATISTICS 2025 #3. U.S. Social Commerce Sales Projected at $85.58 Billion in 2025
In the U.S. alone, social commerce is forecasted to generate $85.58 billion by 2025. This marks a steady rise from past years, driven by TikTok Shop, Facebook Marketplace, and Instagram Checkout. The American consumer’s comfort with digital transactions is fueling this trend, alongside rising content-to-cart strategies.
Smaller brands can use this opportunity to bypass traditional eCommerce competition through targeted creator collaborations. As Gen Z matures into primary buyers, platforms enabling personalized, quick shopping will dominate. Expect more platform-native product launches and beta testing through influencer channels. It’s a sign that even major retailers will start treating social as primary sales touchpoints.
TOP SOCIAL COMMERCE STATISTICS 2025 #4. China Leads with 30% Conversion Rates in Social Commerce
Chinese social commerce sees conversion rates of up to 30%, far surpassing global averages. Platforms like WeChat, Xiaohongshu, and Douyin have streamlined live shopping and social discovery. This model shows the effectiveness of combining entertainment, peer influence, and shopping in one experience.
Western markets are beginning to replicate this with mixed results, but growth is steady. Businesses should study China’s ecosystem for insight into bundling storytelling with instant purchases. Future Western platforms may mimic this with more AI-driven curation and real-time shoppable livestreams. Brands who innovate in storytelling and utility will see stronger returns.
TOP SOCIAL COMMERCE STATISTICS 2025 #5. Facebook Expected to Reach 80 Million Social Shoppers in the U.S. by 2025
Facebook is projected to have 80 million active social shoppers in the U.S. by 2025. Its native Shops feature, plus deep targeting options, makes it a preferred space for direct selling. Despite a maturing user base, Facebook’s seamless integration of ads, content, and commerce continues to draw buyer attention.
Marketers should focus on optimizing shop pages, automating responses, and curating product catalogs. Future opportunities include AI-driven re-targeting and Messenger-based cart recovery strategies. As competition rises, creative formats like live selling and Reels will likely drive differentiation. Facebook’s large base still makes it a key battleground in the social commerce race.
TOP SOCIAL COMMERCE STATISTICS 2025 #6. Social Media Advertising Spend to Hit $276.7 Billion in 2025
Global ad spending on social media is projected to reach $276.7 billion in 2025, signaling deep brand reliance on these platforms. A significant portion of this will fund shoppable ads, product placements, and influencer activations. As CPMs increase, advertisers will be pressured to show direct conversions from ad clicks to purchases.
Expect a future shift in budgets from display networks to performance-driven social commerce formats. AI targeting, native checkout, and first-party data strategies will gain traction. Brands that fail to align creative with purchase intent will struggle. Marketers will need to prove not just engagement, but attributable sales.
TOP SOCIAL COMMERCE STATISTICS 2025 #7. 42% of U.S. Internet Users Shopped via Social Media in 2024
By 2024, nearly half of all U.S. internet users made a purchase through social media. This signals growing trust in social platforms as retail channels, not just for discovery. Convenience, mobile optimization, and real-time product reviews fuel this behavior. As shoppers become more familiar with instant buying via Instagram, TikTok, or Facebook, expectations for speed and personalization rise. I
n the near future, brands without integrated social checkout will lose traction. Return policies, shipping options, and customer service within platforms will be crucial. The line between content and commerce will continue to blur.
TOP SOCIAL COMMERCE STATISTICS 2025 #8. Gen Z Leads Social Shopping with 42% Planning Holiday Purchases via Social Media
42% of Gen Z shoppers in the U.S. planned to use social media for their holiday purchases in 2024. This shows how deeply embedded social platforms are in their buying behaviors. Their preference for visual content, peer reviews, and real-time engagement makes traditional eCommerce less appealing.
Brands targeting Gen Z should prioritize Reels, TikToks, and creator-led walkthroughs. As they become the dominant consumer force, demand for mobile-first, creator-powered commerce will grow. Companies will need to adapt seasonal campaigns for short-form and interactive formats. Personalized holiday drops through influencers may become the new norm.
TOP SOCIAL COMMERCE STATISTICS 2025 #9. Clothing and Apparel Top Social Commerce Purchases at 18%
Apparel remains the most bought category in social commerce, representing 18% of global purchases. Fashion naturally aligns with visual-first content, making it ideal for social platforms. Shoppers prefer seeing how clothes look on real people before committing, which explains the rise in try-on hauls and AR features.
Brands in fashion should invest in shoppable videos, live try-ons, and influencer styling sessions. Future adoption of virtual fitting rooms and AI styling tools will deepen engagement. The visual appeal of fashion will continue to drive high engagement-to-purchase ratios. Apparel brands have the most to gain by innovating here.
TOP SOCIAL COMMERCE STATISTICS 2025 #10. Social Commerce Growth Rate Slowing to 19.5% in 2025
While still growing, the social commerce growth rate is expected to slow to 19.5% in 2025. This marks a maturation of the industry after years of explosive rise. Market saturation, platform competition, and regulatory scrutiny may impact pace. Still, this steadier growth offers time for brands to build better infrastructure.
Rather than rushing, companies should now focus on long-term strategies—automation, community engagement, and loyalty programs. Future growth may stem from innovation, not just adoption. This pause gives businesses a chance to improve experiences before the next acceleration.
TOP SOCIAL COMMERCE STATISTICS 2025 #11. TikTok Shop Drives 26% Increase in U.S. Social Commerce Sales in 2024
The introduction of TikTok Shop helped drive a 26% increase in U.S. social commerce sales in 2024. Its blend of algorithm-driven discovery and native checkout features reshaped impulse buying online. TikTok’s “For You” feed acts like a dynamic storefront, showcasing relevant products through creator content.
Brands can no longer rely on passive social strategies—they must create entertaining, transactional content. Future platforms will likely copy TikTok’s fusion of entertainment and shopping. As more creators monetize through product links, affiliate marketing within social media will grow. Brands that treat creators as retail partners, not just ad assets, will gain an edge.
TOP SOCIAL COMMERCE STATISTICS 2025 #12. Social Commerce Penetration Highest in China at 95%
In China, 95% of digital users engage in social commerce, setting a global benchmark. This high rate reflects the country’s fusion of chat, payments, and commerce into singular platforms like WeChat and Douyin. Western companies should study these platforms for clues on what’s next—like embedded loyalty programs and community-driven group buying.
As global platforms evolve, we can expect similar seamlessness through app integrations and mini storefronts. Brands that offer frictionless buying journeys, especially within mobile ecosystems, will benefit. China’s penetration shows what’s possible when commerce is built into social behaviors. Expect more global platforms to replicate this efficiency.
TOP SOCIAL COMMERCE STATISTICS 2025 #13. Social Commerce Represents 19% of Global E-commerce in 2024
Social commerce accounted for 19% of all global e-commerce in 2024, nearly doubling from just a few years ago. This shows the model’s transformation from trend to standard retail channel. The growth reflects how users value speed, convenience, and visual recommendations.
As social networks become increasingly shoppable, brands must develop specific strategies for each platform’s format. Future e-commerce success will depend on optimizing content for discoverability within feeds. The next wave of retail will happen in stories, reels, and short videos—not just web shops. Brands that don’t shift their e-commerce budgets toward social will fall behind.
TOP SOCIAL COMMERCE STATISTICS 2025 #14. Average Internet User Spends 2 Hours and 30 Minutes on Social Media Daily
On average, internet users spend over two and a half hours daily on social media, offering an enormous window for brand interaction. This level of attention presents marketers with multiple touchpoints across platforms. With shoppable features becoming more common, time spent translates to purchase opportunity.
Businesses must align their content calendars with platform algorithms and usage patterns. In the future, successful brands will blend soft engagement with strong CTAs, increasing sales without fatiguing users. Consumers will expect entertainment, community, and shopping in one flow. Optimizing time-in-feed will be a core KPI moving forward.
TOP SOCIAL COMMERCE STATISTICS 2025 #15. 29% of Gen Z Consumers Start Shopping Journeys on Social Media
Nearly a third of Gen Z begins their shopping journey directly on social media. This means search engines and marketplaces are no longer the primary entry point for many young consumers. Brands must shift SEO strategies to include social search and content tagging.
Hashtags, video descriptions, and creator posts now function as discovery tools. The future of product search lies in visual and social cues, not static listings. Businesses that don’t optimize for this behavior will struggle to be found. Discovery is moving from Google to TikTok and Instagram, and that changes everything.
TOP SOCIAL COMMERCE STATISTICS 2025 #16. Influencer and AI-Driven Personalization Shape Purchasing Behaviors
Influencer marketing combined with AI-powered product suggestions is redefining how purchases are made on social platforms. These tools help create a hyper-personalized shopping experience that mimics recommendations from a trusted friend. Consumers respond better when products feel made for them, especially through content-driven journeys.
Moving forward, brands will need to combine real-time personalization with humanized content. Influencer partnerships will become more data-driven, focusing on ROI and niche reach. As AI tools get smarter, they’ll predict what users want before they search. Shopping will become passive and reactive, with platforms surfacing deals before users even ask.
TOP SOCIAL COMMERCE STATISTICS 2025 #17. 78% of Consumers Prefer Learning About Products Through Short Videos
Short-form video is now the preferred method for product discovery, with 78% of consumers choosing this format. Platforms like TikTok, Instagram Reels, and YouTube Shorts are becoming the new product catalogues. Instead of reading reviews, users watch 15-second clips showing product use in real time.
Future marketing strategies must prioritize storytelling over product specs. Businesses will need to build in-house content studios or work with video-first creators. Interactive video formats with embedded CTAs will become standard. Brands that master short video formats will dominate both awareness and conversion stages.
TOP SOCIAL COMMERCE STATISTICS 2025 #18. Social Commerce Sales in the U.S. to Surpass $100 Billion by 2026
U.S. social commerce sales are projected to exceed $100 billion by 2026, reinforcing its role as a core eCommerce channel. This milestone reflects growing trust in in-app transactions and creator-led recommendations. With this growth, we’ll likely see regulation around platform accountability and consumer protection increase.
Brands should prepare for tighter compliance, better refund processes, and data transparency. Future expansions may include loyalty integrations, installment payment options, and augmented reality previews. It’s no longer an experimental space—it’s a vital part of U.S. retail strategy. Growth will shift from volume to improving buyer experience.
TOP SOCIAL COMMERCE STATISTICS 2025 #19. Facebook Shops Attract Approximately One Million Monthly Buyers
Facebook Shops now attract about one million monthly buyers, showing consistent traction among casual and repeat shoppers. It’s not just for brand discovery—people are completing purchases directly on the platform. Small businesses especially benefit from low setup costs and targeted exposure.
Expect more integration between Reels, Messenger, and Shops to streamline the funnel. With the right automation tools, even micro-retailers can scale efficiently here. Future updates might include more advanced personalization, better upsell prompts, and loyalty integrations. Facebook remains a critical sales tool for direct-to-consumer brands.
TOP SOCIAL COMMERCE STATISTICS 2025 #20. 70% of Consumers Search for Products on Instagram and Facebook
Seven out of ten consumers actively search for products on Instagram and Facebook, underlining their role in product discovery. Visual-first layouts and creator content help users browse with intent, not just casually. Businesses must optimize bio links, shop tabs, and post formats to capture this traffic.
Platform search functions are evolving to compete with Google, particularly for fashion, beauty, and lifestyle categories. In the future, organic discovery will depend on tagging, consistency, and engagement metrics. Brands ignoring these native tools will miss out on free, high-intent exposure. Social search is becoming a major conversion funnel on its own.
The Future of Shopping Is Social, Personalized, and In-App
As the data shows, social commerce is no longer a trend—it’s the new foundation of how people shop online. The shift from traditional eCommerce to in-app purchasing is being driven by a combination of short-form content, influencer credibility, and seamless mobile experiences. Younger consumers, especially Gen Z, are rewriting the rules of digital retail by prioritizing platforms that offer entertainment and transactions in the same scroll.
The brands that thrive in 2025 will be those that adapt quickly: investing in platform-specific strategies, building relationships with creators, and embracing tools like AI and video to meet evolving expectations. With global sales projected to exceed a trillion dollars and U.S. adoption surging, social commerce is poised to define the next era of consumer behavior. Businesses that fail to innovate in this space risk being left behind as buying decisions become more social, spontaneous, and immersive. Now is the time to treat social platforms not just as marketing channels, but as full-scale shopping environments.
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