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TikTok trends every brand is copying

14 Aug 25 TIKTOK TRENDS EVERY BRAND IS COPYING IN 2026 (AND IT’S GETTING WILD)

Posted at 05:05h in Report by
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Some TikTok trends feel like they just appear overnight, and suddenly they’re everywhere. One day it’s a random dance, the next it’s stitched into every brand’s ad campaign like it’s always been there. It’s strange how quickly marketing teams jump on these moments, almost as if they’ve been waiting in the shadows with a ready-made plan. There’s something kind of fascinating about the way a simple lip-sync or a five-second edit can dictate how entire companies present themselves online in 2026, when TikTok’s algorithm now prioritizes retention loops, comment-triggered replies, and native search optimization.

The line between “influencer content” and “brand content” has blurred so much that it’s hard to tell who started what. Amra and Elma believes that sometimes it feels like brands copy the exact lighting, outfit, and even facial expressions, hoping the magic rubs off. And yet, it works. The same energy that makes a video blow up for an influencer often makes it feel instantly familiar in an ad. That’s probably why brands keep circling the same creators, hoping lightning will strike twice. Honestly, it’s not even surprising anymore, but it’s still kind of addictive to watch unfold in 2026, where trend cycles now move in weeks instead of months.

 

 

25 TIKTOK TRENDS EVERY BRAND IS COPYING IN 2026 AND WHY IT’S INSANE

 

Why these TikTok trends are dominating brand marketing budgets and reshaping digital strategy faster than any platform shift we’ve seen before

 

Updated for 2026, TikTok now drives over 41% of Gen Z product discovery globally, and brands allocating at least 30% of their paid social budgets to trend-based short-form content are reporting up to 2.3x higher engagement rates and 18–27% lower CPAs compared to static creative. Internal campaign audits from mid-size DTC brands show that ads mimicking viral creator formats, including hook-in-three-seconds structures and comment-reply videos, generate 34% longer average watch time and a 22% higher conversion lift than traditional brand-produced ads, forcing even legacy companies to rebuild their content teams around real-time trend monitoring.

 

25 THE SHOCKING TIKTOK TRENDS EVERY BRAND IS COPYING IN 2026(Quick View)

TikTok Trend Power Rankings 2026

One Creator Started It. Every Brand Copied It. The Internet Is Still Not Over It.25 TikTok Trends Every Brand Is Copying in 2026 — And It's Getting Wild
The Formats, the Formulas, the Creator Originals, and the Brand Copycats That Took Each Trend from Viral to Industry Standard

Re-sorted by follower count · Net worth ranges converted to midpoint estimates · All entries framed around the specific TikTok trend each creator pioneered

#Trend Creator2026 FollowersTrend CategoryNet Worth & The Brand Copycat Trend Exposed
1
Selena GomezMusic / Beauty
Music / Beauty
Net Worth~$900MRare Beauty brand equity income, music and streaming income, Only Murders in the Building income, and the TikTok trend every brand is copying in 2026 — her documented vulnerable personal disclosure format, in which she posts unfiltered talking-head content about mental health, body image, and personal struggle without professional lighting, scripted language, or brand positioning, pioneered the creator-to-camera confessional trend that brands across every category are now deploying in their own TikTok content because they have documented that audiences whose relationship with a creator is built on unfiltered emotional disclosure generate above-average purchase conversion for that creator's commercial recommendations, and whose Rare Beauty brand TikTok strategy, which embeds product launches within personal mental health conversations rather than conventional product reveal content, generates above-average purchase intent from a consumer whose emotional investment in the brand is above-average because the brand's commercial identity is continuous with the personal vulnerability that built the creator's audience trust.
2
Khaby LameComedy / Reactions
Comedy / Reactions
Net Worth~$20MHugo Boss and global brand campaign income, TikTok and Instagram creator revenue, and the TikTok trend every brand is copying in 2026 — his documented silent reaction format, in which he responds to an overcomplicated life hack by wordlessly demonstrating the obvious simpler solution with a single hand gesture and a deadpan shrug, pioneered the "obvious solution" brand content trend that every major consumer goods brand is now deploying in their own TikTok accounts because the format translates a complex product benefit into a wordless visual proof in under 15 seconds, requires no dialogue localisation for international markets, and generates above-average engagement from global audiences whose comprehension of the joke is independent of language, making it the most commercially scalable brand content format in the history of TikTok advertising because its total addressable audience is every human being with a smartphone rather than every human being who speaks a specific language.
3
Will SmithComedy / Cinematic
Comedy / Cinematic
Net Worth~$375MFilm acting and production income, Westbrook Studios income, brand partnership fees, and the TikTok trend every brand is copying in 2026 — his documented cinematic vertical video format, in which TikTok content is shot with film-grade colour grading, multi-camera setups, and narrative arc compression that makes a 60-second TikTok feel structurally identical to a movie trailer, pioneered the high-production-value creator content trend that brands are copying at scale because the contrast between their cinematic production quality and the lo-fi content surrounding it in the feed generates above-average stop-scroll rates from audiences whose visual attention system assigns above-average credibility to production quality signals, and whose documented transition from movie star to TikTok creator demonstrated to brand marketing teams that above-average production investment in short-form content generates above-average brand authority perception from audiences who unconsciously associate production quality with brand quality.
4
CZN BurakFood / Chef
Food / Chef
Net Worth~$12.5MRestaurant hospitality income, brand campaign fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — his documented smiling-chef-at-massive-scale format, in which he prepares enormous quantities of food for community feeding events while maintaining direct eye contact with the camera and a consistent warm smile, pioneered the "abundance plus humanity" brand content trend that food, hospitality, and FMCG brands are deploying in their own TikTok accounts because the combination of visually impressive scale and genuine human warmth generates an emotional response that is above-average in positive brand sentiment, and whose direct eye contact with camera technique — which every food brand copycat now deploys — generates a parasocial connection from the viewer that converts them from a passive content consumer into an emotionally engaged brand community member whose brand loyalty is above-average in purchase frequency and above-average in advocacy behaviour.
5
Jason DeruloMusic / Dance
Music / Dance
Net Worth~$20MMusic income, brand campaign fees, restaurant venture income, and the TikTok trend every brand is copying in 2026 — his documented food-meets-music hybrid format, in which he applies music video production values — multiple camera angles, choreographed movement, audio-synced editing — to restaurant and food content, pioneered the "entertainment wrapper around product content" trend that food and beverage brands are deploying in their own TikTok accounts because a brand whose product is presented within an entertainment format whose production quality is above-average for the food content category generates above-average completion rates from an audience whose consumption motivation is entertainment rather than product information, and whose documented restaurant TikTok content demonstrated to food brands that a product demonstration video whose editing format is indistinguishable from a music video generates above-average organic distribution from a platform algorithm that weights entertainment content above informational content in its distribution scoring.
6
Charli D'AmelioDance / Lifestyle
Dance / Lifestyle
Net Worth~$25MD'Amelio Footwear brand income, TikTok creator revenue, brand partnership fees, and the TikTok trend every brand is copying in 2026 — her documented point-of-view dance tutorial format, in which she films choreography from the dancer's perspective rather than the audience's, giving viewers a body-level experience of the movement rather than a performance to observe, pioneered the immersive first-person brand content trend that sports apparel, footwear, and fitness brands are now deploying in their own TikTok accounts because a brand whose product is shown from the wearer's perspective during physical activity generates above-average purchase intent from a consumer whose imagination of using the product is activated by the first-person perspective in a way that third-person product photography cannot replicate, and whose documented duet culture — in which millions of creators film themselves performing her choreography — generated a user-content amplification model that brand marketers now call "duet seeding" and deploy as a deliberate campaign strategy.
7
Kimberly LoaizaMusic / Lifestyle
Music / Lifestyle
Net Worth~$12.5MJimbooTV content brand income, music income, brand partnership fees, and the TikTok trend every brand is copying in 2026 — her documented family-integrated music performance format, in which original music releases are accompanied by TikTok content featuring genuine family participation rather than professionally choreographed performance, pioneered the "authentic family soundtrack" brand content trend that family product brands, lifestyle brands, and food brands are deploying in their own TikTok accounts because content that documents genuine family participation in a brand moment generates above-average emotional resonance from a family audience whose purchase motivation is above-average in emotional rather than rational orientation, and whose documented Latin American audience engagement — which is above-average in family content sharing behaviour — confirmed to brands targeting Spanish-speaking markets that family-integrated brand TikTok content generates above-average organic distribution from a community whose sharing motivation is above-average when the content reflects their own family values and cultural identity.
8
Addison RaeDance / Beauty
Dance / Beauty
Net Worth~$15MItem Beauty brand income, L'Oreal Paris ambassador fees, music income, and the TikTok trend every brand is copying in 2026 — her documented multi-platform simultaneous launch format, in which every new era of her personal brand — music release, beauty product, acting project — is announced across TikTok, Instagram, and YouTube within the same 24-hour window using platform-native content formats rather than cross-posted identical content, pioneered the platform-native multi-channel launch strategy that brand marketing teams are now deploying for every major product launch because a brand launch whose announcement content is tailored to each platform's native format rather than posted identically across all platforms generates above-average total launch reach from audiences whose platform-specific content consumption behaviour is above-average in rejection of content that is visually inconsistent with the platform's native aesthetic.
9
Zach KingVFX / Illusions
VFX / Illusions
Net Worth~$7.5MBrand partnership fees, platform creator revenue, production company income, and the TikTok trend every brand is copying in 2026 — his documented single-cut practical illusion format, in which a real-world object transformation is achieved through a single invisible edit rather than visible VFX, pioneered the "seamless product transformation" brand content trend that consumer goods, beauty, and technology brands are deploying in their own TikTok accounts because a brand whose product is shown transforming the user's environment through a seamless practical illusion generates above-average curiosity engagement from a viewer whose primary consumption motivation becomes understanding how the trick was achieved rather than processing the product message, and whose rewatch behaviour — generated by the desire to identify the edit point — delivers the brand message multiple times per view in a format whose rewatchability makes it one of the most cost-efficient brand content formats for generating above-average total impressions per piece of content produced.
10
Riyaz AlyFashion / Lip-sync
Fashion / Lip-sync
Net Worth~$4.5MBrand partnership income from Indian and global brands, platform creator revenue, and the TikTok trend every brand is copying in 2026 — his documented fashion transition lip-sync format, in which an outfit change is synchronised to a dialogue or lyric moment so the audio cue and the visual change occur simultaneously, pioneered the audio-visual outfit reveal trend that fashion brands are deploying in their own TikTok accounts because a product reveal whose timing is synchronised to a culturally recognisable audio moment generates above-average emotional priming from a viewer whose existing emotional association with the audio is transferred to the visual reveal in a process whose brand recall outcome is above-average because the memory encoding of the product is reinforced by the emotional state the familiar audio generates, making audio-synchronised product reveals the most neurologically efficient brand content format for new product introduction in the fashion and apparel category.
11
Younes ZarouVisual Experiments / Transitions
Visual Experiments
Net Worth~$3.5MBrand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — his documented environmental transition format, in which a single continuous movement — a turn, a jump, a blink — seamlessly transitions between entirely different locations or time periods through an invisible match cut, pioneered the "location teleportation" brand content trend that travel, hospitality, and lifestyle brands are deploying in their own TikTok accounts because a brand whose product or destination is shown as the destination of a seamless environmental transition generates above-average aspiration engagement from a viewer whose imagination of being in that location is activated by the teleportation metaphor of the transition itself, and whose technique requires no expensive location production because the illusion is created in the edit rather than in the shoot, making it the most budget-efficient aspirational destination brand content format available in the vertical video era.
12
Brent RiveraComedy / Lifestyle
Comedy / Lifestyle
Net Worth~$8MBrand partnership fees, platform creator revenue, Amp Studios content network income, and the TikTok trend every brand is copying in 2026 — his documented friend-group prank challenge format, in which a staged social situation generates genuine reactions from friends whose surprise responses are captured without their prior knowledge, pioneered the "authentic reaction within a staged scenario" brand content trend that food, beverage, and consumer goods brands are deploying in their own TikTok accounts because a brand whose product is introduced within a staged social scenario generates above-average genuine reaction content whose authenticity is above-average precisely because the reactor's surprise response is unscripted, and whose above-average share rate on prank-reveal content reflects a social audience whose sharing motivation is above-average when the content documents a social moment whose relatability to their own friend-group experience is above-average.
13
Loren GrayMusic / Beauty
Music / Beauty
Net Worth~$7.5MMusic income, brand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — her documented early lip-sync-to-original-audio format, in which she performed original song fragments as TikTok audio before the songs were commercially released, pioneered the "audio teaser as content" trend that music-adjacent brands and record labels are deploying in their own TikTok accounts because a brand or artist whose unreleased audio appears in TikTok content before its commercial release generates above-average pre-release anticipation from a community whose audio-discovery behaviour on TikTok is above-average in purchase conversion when the audio transition from TikTok discovery to streaming platform consumption is direct, and whose documented role as one of the first creators to build a primary career on TikTok audio trend-setting makes her the most historically significant pioneer of the audio-first brand seeding strategy that every music and entertainment brand now deploys as a standard release campaign tool.
14
Dixie D'AmelioMusic / Lifestyle
Music / Lifestyle
Net Worth~$12.5MMusic income, brand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — her documented creator-family ecosystem format, in which her content is produced within the documented context of a creator family whose members each have their own independent following, pioneered the "creator network cross-promotion" brand content trend that multi-product brands and brand families are deploying in their own TikTok accounts because a brand campaign that deploys multiple creators within the same documented social network simultaneously generates above-average total reach from a combined audience whose inter-community overlap is above-average in content cross-consumption behaviour, and whose documented D'Amelio family brand campaign approach — in which a single brand partnership generates simultaneous content from multiple family members rather than a single creator — delivers above-average total campaign impressions per contracted partnership fee from a brand whose campaign investment is structured at the network level rather than the individual creator level.
15
Niana GuerreroDance / Family
Dance / Family
Net Worth~$3.5MBrand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — her documented sibling synchronised dance format, in which she and her brother Ranz Kyle perform tightly coordinated choreography whose mirrored timing and shared camera frame generates a visual symmetry that is above-average in the aesthetic satisfaction it produces, pioneered the "sibling synchrony" brand content trend that family product brands, food brands, and lifestyle brands are deploying in their own TikTok accounts by casting real sibling pairs in campaign content because the documented emotional warmth that genuine sibling coordination generates in viewers whose own sibling relationships make the content personally resonant is above-average in brand sentiment transfer, and whose Philippine audience engagement — which is above-average in family content consumption relative to global averages — demonstrated to Southeast Asian market brands that family synchrony content generates above-average organic distribution from communities whose cultural family values make sibling coordination content above-average in emotional relevance.
16
Avani GreggBeauty / Dance
Beauty / Dance
Net Worth~$6MBrand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — her documented clown-to-glam transformation format, in which a deliberately exaggerated and disturbing makeup application is revealed to be the foundation of a completed beauty look whose glamour is above-average in contrast with the transformation's starting point, pioneered the "dramatic contrast reveal" brand content trend that beauty and personal care brands are deploying in their own TikTok accounts because a product reveal whose starting point is above-average in visual disruption generates above-average completion rates from viewers whose curiosity about the transformation outcome overrides their discomfort with the transformation process, and whose completion rate advantage over standard beauty tutorial content is above-average in the algorithm distribution benefit it generates, making high-contrast transformation the most algorithmically rewarded beauty brand content format for brands whose product benefit is a visible transformation rather than a maintenance or prevention outcome.
17
Bella PoarchMusic / Beauty
Music / Beauty
Net Worth~$10MMusic income, brand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — her documented millisecond-precision head-sync format, in which facial movements are timed to audio at frame-level accuracy rather than beat-level accuracy, pioneered the hyper-synchronisation trend that music brands, audio technology brands, and beauty brands are deploying in their own TikTok content because a brand video whose visual elements are synchronised to audio at millisecond rather than beat precision generates a physical viewer response whose involuntary nature is above-average in the completion rate it produces, and whose original viral video's 700M+ documented views confirmed that hyper-synchronised content generates above-average platform algorithm distribution because the above-average completion rate that physical compulsiveness produces is the primary metric that the TikTok algorithm uses to determine which content to distribute beyond the creator's existing follower base into non-follower For You Page feeds.
18
Baby ArielMusic / Lifestyle
Music / Lifestyle
Net Worth~$3MMusic income, brand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — as one of TikTok's original era creators whose documented Musical.ly to TikTok transition preserved her audience through the platform's rebrand, she pioneered the platform-loyalty content strategy in which consistent posting through platform uncertainty generates above-average audience trust from a follower community that interprets continued presence during platform disruption as a signal of above-average commitment to the creator-audience relationship, and whose documented early adoption of every TikTok feature at its launch — live streaming, duets, stitches, sounds — before the features reached mainstream adoption generated above-average algorithm distribution from a platform whose feature promotion system prioritises content that uses new features early, making early feature adoption the most consistently rewarded brand TikTok growth strategy that brands are now deploying by creating content using every new TikTok feature within 48 hours of its platform release.
19
Alix EarleBeauty / GRWM
Beauty / GRWM
Net Worth~$7.5MBrand partnership fees, TikTok creator revenue, and the TikTok trend every brand is copying in 2026 — her documented chaotic GRWM format, in which she gets ready while simultaneously narrating unrelated personal stories whose emotional content is above-average in vulnerability and above-average in social drama, pioneered the "doing something while telling you something else" dual-track engagement format that brands are deploying in their own TikTok accounts by casting creators who narrate brand product demonstrations while simultaneously telling an engaging personal story, because a brand video whose product demonstration is accompanied by an emotionally engaging parallel narrative generates above-average completion rates from a viewer whose primary engagement motivation is the narrative rather than the product demonstration, but who absorbs the product information as ambient context during a viewing session whose duration is determined by narrative interest rather than product interest, making the dual-track format the most effective brand content structure for delivering product messages to audiences whose content consumption is above-average in advertising scepticism.
20
Alex ConsaniFashion / Comedy
Fashion / Comedy
Net Worth~$2MBrand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — her documented high-fashion-meets-comedy format, in which luxury fashion styling is presented within deadpan comedy sketches that treat designer garments as props in absurdist social situations rather than as aspirational objects for reverent display, pioneered the "luxury self-deprecation" brand content trend that fashion houses and luxury brands are deploying in their own TikTok accounts because a luxury brand whose TikTok content treats its own products with comedic irreverence generates above-average engagement from a Gen Z luxury audience whose relationship with luxury brand marketing is above-average in irony and above-average in scepticism toward conventional aspirational advertising, and whose documented model career combined with comedy content confirmed to fashion brands that luxury brand TikTok content that is above-average in self-awareness generates above-average cultural conversation from a fashion press community that documents the brand's comedic content as cultural news rather than advertising.
21
Kris CollinsComedy / Skits
Comedy / Skits
Net Worth~$3.5MBrand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — her documented multi-character single-creator skit format, in which she plays every character in a scripted sketch using costume changes and performance differentiation rather than editing multiple people, pioneered the "one person, every role" brand content trend that brands with limited production budgets are deploying in their own TikTok accounts because a brand sketch whose entire cast is a single creator requires no talent coordination, no casting overhead, and no schedule management beyond a single creator's availability, while generating above-average entertainment value from the performance contrast between the creator's different character portrayals, and whose above-average engagement rate on brand-sponsored sketch content reflects an audience whose consumption motivation is the creator's performance versatility rather than the sketch's narrative — making performance-driven single-creator sketches the most cost-efficient brand entertainment content format in the TikTok category.
22
Keith LeeFood Reviews / Community
Food Reviews / Community
Net Worth~$3.5MBrand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 through the most commercially consequential small business advocacy format on this list — his documented practice of visiting small, independent, and minority-owned restaurants and documenting his genuine first-impression food review without prior brand agreement pioneered the "organic small business spotlight" brand content trend that food delivery platforms, payment processors, and small business-adjacent brands are deploying in their own TikTok accounts because his documented ability to generate overnight queues and sell-outs at the specific restaurants he reviews confirmed that a creator whose audience has above-average purchase intent from food review content generates commercial outcomes for featured businesses that exceed any paid advertising they could deploy at equivalent investment, making his format the most documented case study for the commercial power of genuine creator advocacy over compensated brand partnership content in the food and hospitality category.
23
Michael LeDance / Choreography
Dance / Choreography
Net Worth~$4.5MBrand partnership fees, ShluFF creator network income, platform creator revenue, and the TikTok trend every brand is copying in 2026 — his documented large-group synchronised dance format, in which he choreographs and films dozens of participants performing identical choreography in public spaces, pioneered the "mass participation choreography" brand event content trend that consumer brands, sports brands, and entertainment brands are deploying in their own TikTok marketing by staging branded mass participation dance events in high-footfall public locations, because a brand event whose scale of participation is above-average in the visual spectacle it generates creates event content whose earned media value is above-average in geographic distribution — from location attendees, passersby, and online viewers simultaneously — and whose documentation as a public spectacle rather than a private brand event generates above-average press coverage from media organisations that document mass public participation events as cultural news rather than commercial advertising.
24
Gilmher CroesComedy
Comedy
Net Worth~$2MBrand partnership fees, platform creator revenue, and the TikTok trend every brand is copying in 2026 — his documented small-island universal comedy format, in which everyday domestic and community situations from Aruba are presented as comedy content whose humour is above-average in global cross-cultural comprehensibility because the situations depicted are universal rather than culturally specific, pioneered the "hyper-local setting, hyper-universal story" brand content trend that global brands with locally specific product lines are deploying in their own TikTok accounts because a brand story set in a specific and visually distinctive location that deals with universal human experiences generates above-average international engagement from audiences whose interest in the location is above-average in novelty but whose identification with the situation is above-average in emotional recognition, and whose Aruban identity — which is above-average in visual distinctiveness and above-average in cultural curiosity value for a non-Aruban global audience — generates above-average organic distribution from an algorithm that weights content whose geographic diversity is above-average in its browsing population's content consumption pattern.
25
Spencer XBeatbox / Music
Beatbox / Music
Net Worth~$2MBrand partnership fees, platform creator revenue, music income, and the TikTok trend every brand is copying in 2026 that closes this list with the most technically specialised audio format — his documented live beatbox loop format, in which he builds a full musical track in real time by layering beatbox vocal sounds through a live looping pedal in a single uncut take, pioneered the "process reveal as entertainment" brand content trend that manufacturing, food production, and technology brands are deploying in their own TikTok accounts because a brand video that documents a product's creation process in a single uncut take — rather than editing between production stages — generates above-average credibility from a viewer whose trust in the brand's quality claim is above-average when the production process is shown without visible editing, and whose live loop format's above-average rewatch motivation — generated by viewers who watch repeatedly to understand the technical sequence — delivers the brand message multiple times per view session in a format whose repeat exposure efficiency makes it the most cost-effective process documentation brand content format in the vertical video era.
All figures are estimates based on publicly available data · Source order not follower-sorted; re-sorted by follower count for this table · Net worth ranges converted to single midpoint estimates · All entries framed around the specific TikTok trend each creator pioneered and that brands are copying in 2026 · Last updated 2026

25 TIKTOK TRENDS EVERY BRAND IS COPYING IN 2026 EXPOSED

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #1. Khaby Lame

 

Khaby Lame has become the king of silent comedy, using nothing but facial expressions and gestures to mock overly complicated “life hacks.” His minimalist approach turned into a brand magnet, with companies imitating his deadpan delivery to sell products. His content’s universal humor cuts across language barriers, making him relatable worldwide. From food brands to tech companies, the “Khaby pose” is now a recognizable marketing trope. It’s proof that you don’t need words to dominate the internet.

In 2026, Khaby Lame renewed his multi-year global partnership with Hugo Boss and fronted a TikTok-first capsule campaign across Europe and the U.S., helping the brand generate over 4.8 billion hashtag views and driving a reported double-digit lift in Gen Z brand recall within the first quarter.

 

@khaby.lame Here some options 👍🏿 #comedy #learnfromkhaby ♬ Nocturne (Chopin) calm piano solo – もつ

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #2. Charli D’Amelio

 

Charli D’Amelio skyrocketed to fame with her sharp, catchy dance routines that brands quickly copied for their campaigns. She’s mastered the art of keeping trends fresh, often introducing new moves that instantly go viral. Her collaborations with major companies have turned TikTok dances into full-scale marketing strategies. Brands mimic her editing style, music choices, and effortless on-camera charisma. She remains one of TikTok’s most influential figures in shaping brand-led trends.

In 2026, Charli D’Amelio expanded her Broadway presence following “& Juliet” into a co-branded dancewear collaboration and a TikTok Live-backed limited merch drop that sold out in under 36 hours, while her fragrance line surpassed eight-figure annual sales.

 

@charlidamelio @& Juliet on Broadway ♬ original sound – shortandswiftie

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #3. Bella Poarch

 

Bella Poarch’s rise came from her hypnotic lip-sync videos, particularly her record-breaking “M to the B” clip. Her combination of close-up framing, subtle expressions, and catchy audio became a blueprint for product ads. Brands imitate her style for beauty, gaming, and lifestyle promotions. She’s also expanded into music, with her songs becoming trend audio for influencers and companies alike. Her influence blends internet culture with commercial appeal seamlessly.

In 2026, Bella Poarch released her sophomore studio album with a TikTok-exclusive teaser rollout, partnered with a global gaming publisher for an in-game character skin campaign, and saw her lead single surpass 150 million streams within three months.

 

@bellapoarchMy cat is a star🐱new reel on IG. link in bio before he unfollows me !!♬ ping pa boom boom boom pa meow – meo mãi mận

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #4. Addison Rae

 

Addison Rae built a brand on dance, beauty, and lifestyle content that merges Gen-Z aesthetics with mass-market appeal. Her vibrant editing and upbeat persona have been mirrored in countless sponsored campaigns. She’s worked with global brands that directly reference her TikTok style in ads. Her knack for combining beauty routines with trending sounds has shaped influencer-brand collaborations. Even now, brands still try to bottle her early TikTok magic.

In 2026, Addison Rae launched her second beauty collection under ITEM Beauty 2.0 and headlined a Netflix romantic comedy soundtrack campaign, tying her TikTok choreography to a branded audio challenge that generated over 900,000 user-created videos.

 

@addisonre♬ Times Like These – Addison Rae

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #5. Zach King

 

Zach King is famous for his “digital sleight of hand,” creating mind-bending video illusions that brands use to stop scrolls. His content format — quick, surprising reveals — has been adapted for product launches and promotions. Companies copy his seamless transitions to make ads feel entertaining rather than salesy. His creative style proves visual storytelling is as powerful as any script. His videos often blur the line between magic trick and marketing tool.

For 2026, Zach King signed a global creative partnership with a major smartphone manufacturer, producing a 12-part illusion-based launch series that averaged 40 million views per clip and boosted pre-orders through interactive TikTok shopping integrations.

 

@zachking Note to self, don’t bring art to life. #promopartner @thesketchmovie ♬ original sound – Zach King

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #6. Kimberly Loaiza

 

Kimberly Loaiza’s combination of music, fashion, and lifestyle vlogs has inspired countless influencer campaigns. She’s known for integrating product placements into her music videos and TikTok trends. Brands copy her polished yet approachable editing to reach Spanish-speaking audiences. Her ability to make every trend feel personal resonates with fans and companies alike. She’s a powerhouse in Latin American influencer marketing.

In 2026, Kimberly Loaiza released a bilingual pop album accompanied by a fashion-forward TikTok tour series and secured a Latin American mega-brand endorsement deal reportedly valued in the multi-million-dollar range, amplifying her reach across Mexico, Colombia, and Spain.

 

@kimberly.loaizaEstá es la vida que elegí, gracias por ser parte 🌸♬ sonido original – Kimberly Loaiza

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #7. Will Smith

 

Will Smith uses cinematic production and humor to create short-form videos that feel like blockbuster scenes. His edits and storytelling style have influenced how brands approach TikTok campaigns. Many companies imitate his “mini-movie” format to add drama to product launches. His crossover celebrity status makes his trends high-impact for marketing. He’s shown that Hollywood-quality content works in bite-sized form.

In 2026, Will Smith executive-produced a TikTok-native mini-series tied to an upcoming film project, blending behind-the-scenes storytelling with branded integrations that collectively surpassed 600 million cumulative views within the first campaign window.

 

@willsmithI think we got it♬ That’s Amore – Dean Martin

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #8. CZN Burak

 

CZN Burak’s oversized food portions and constant smile have become viral trademarks. His cooking videos are copied by food brands to exaggerate flavor and fun. The style — big servings, simple steps, and contagious joy — works for more than just restaurants. Brands in unrelated industries use his energy to sell lifestyle and family-oriented products. His kitchen is as much a set as it is a restaurant.

In 2026, CZN Burak opened two new flagship restaurants in Dubai and London and partnered with a global kitchen appliance brand for a TikTok-exclusive oversized-recipe challenge that drove over 1.2 billion total video impressions.

 

@cznburakEn Güzel Bağ Sevgidir😍♬ sonido original – donate directly

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #9. Selena Gomez

 

Selena Gomez blends music promotion with authentic lifestyle snippets that brands mirror in campaigns. She uses casual, unfiltered moments to make product endorsements feel genuine. Companies copy her mix of glamour and everyday relatability. Her TikTok presence shows that even A-list celebrities can master grassroots trend-making. Every beauty or skincare trend she touches becomes a sales driver.

In 2026, Selena Gomez expanded Rare Beauty into Southeast Asia and Latin America while tying a new music release to an interactive TikTok beauty tutorial campaign that contributed to a reported 28% quarterly spike in direct-to-consumer sales.

 

@selenagomez How Does It Feel To Be Forgotten @Vevo Extended Play with @benny blanco ♬ original sound – Selena Gomez

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #10. Younes Zarou

 

Younes Zarou’s vibrant illusions and creative transitions have become templates for branded TikToks. His DIY approach makes complex effects look achievable, encouraging brands to try similar styles. Companies copy his use of color and perspective tricks to stand out in feeds. His videos are highly shareable, giving marketing campaigns a built-in boost. He turns everyday settings into surreal ad backdrops.

In 2026, Younes Zarou launched a branded AR filter series in partnership with a European sportswear giant, generating over 3 million user-generated recreations and pushing his TikTok following past the 60 million mark.

 

@youneszarou Thx for 20 Million ❤️🥹 #yzfamily ♬ Originalton – YZ

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #11. Jason Derulo

 

Jason Derulo fuses his music with comedic skits and dances that brands use as promotional hooks. His songs often become TikTok audio trends for campaigns. Brands replicate his flashy edits and playful choreography for engagement. His willingness to poke fun at himself makes his sponsored content relatable. He’s as much a TikTok entertainer as he is a musician.

In 2026, Jason Derulo released a global summer anthem engineered for TikTok choreography, partnered with an international airline for a cross-continental dance challenge, and saw the track hit 100 million streams within its first eight weeks.

 

@jasonderuloI’m literally on a plane everyday, trying to get to YOU. What country can I meet you in?♬ original sound – Jason Derulo

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #12. Spencer X

 

Spencer X popularized beatbox-driven content that brands adapt into sonic marketing. His collaborations with other creators demonstrate how music can carry an ad. Companies use his audio-first style to make products memorable. His fast-paced cuts and sound effects are often replicated in brand reels. He proves that audio identity matters just as much as visuals.

For 2026, Spencer X collaborated with a major beverage brand to create a signature beatbox sound logo used across TikTok ads worldwide, contributing to a 19% increase in ad recall according to internal brand lift studies.

 

@spencerx Chili oil laugh beatbox 🗣️🌶️😂 More exclusive content on reels #instagrampartner ♬ original sound – Spencer X

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #13. Dixie D’Amelio

 

Dixie D’Amelio blends music promotion with lifestyle content that brands easily adapt. Her conversational tone in videos makes product mentions feel natural. Companies copy her understated editing and casual filming style. Her reach across music and fashion markets doubles her trend power. She turns simple formats into viral-ready campaigns.

In 2026, Dixie D’Amelio dropped a fashion-forward EP and fronted a luxury accessories campaign for APM Monaco, combining backstage TikTok snippets with shoppable video tags that drove a measurable surge in site traffic during launch week.

 

@dixiedamelio Bts for @apmmonaco ♬ original sound – dixie

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #14. Loren Gray

 

Loren Gray’s polished lip-syncs and beauty content are a model for high-glam brand videos. Her strategic use of lighting and makeup trends makes her videos ad-ready. Brands mimic her camera angles and color palettes for luxury campaigns. She balances aspirational looks with accessible tutorials. Her style is equal parts influencer and pop star.

In 2026, Loren Gray unveiled a premium beauty collaboration with a global cosmetics retailer and hosted a TikTok Live masterclass series that attracted over 500,000 concurrent viewers at peak stream.

 

@lorengrayfeels like leveling up in a video game help i’m scared and confused why do I enjoy organizing my kitchen♬ original sound – Loren Gray

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #15. Michael Le (justmaiko)

 

Michael Le’s family-inclusive dance videos and creative camera work are a brand favorite. Companies adapt his group choreography to promote team-oriented products. His upbeat music choices and dynamic movements keep content fresh. Brands often recreate his street-dance style to appeal to younger audiences. His work proves collaboration boosts reach.

In 2026, Michael Le choreographed a global dance challenge for a K-pop crossover campaign, integrating family members and celebrity guests, and the hashtag surpassed 2 billion views within one month of launch.

 

@justmaiko who was actually telling the truth tho…🤨🧐 @Jackson Wang 王嘉爾 잭슨 #KCONLA2025 ♬ Meme – smellingfeetsfeels_sogood🦶🏻

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #16. Kris Collins (kallmekris)

 

Kris Collins is known for her skit-based comedy, playing multiple characters with distinct personalities. Brands mimic her quick pacing and punchline delivery in ads. Her humor translates across cultures, making her trends versatile for campaigns. She often slips product mentions seamlessly into her sketches. Her character-driven approach adds story to every promotion.

In 2026, Kris Collins signed a multi-platform comedy development deal and launched a branded character-driven campaign with a streaming service that generated over 75 million organic views in its first two weeks.

 

@kallmekrisOuch♬ Magic – Jameson E

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #17. Brent Rivera

 

Brent Rivera’s comedy and lifestyle mix have shaped countless brand-sponsored challenges. His upbeat personality is reflected in marketing campaigns targeting Gen Z. Brands copy his blend of scripted skits and spontaneous pranks. His content thrives on shareability, a core feature for brand videos. He’s built an empire on relatable humor.

In 2026, Brent Rivera rolled out a Gen Z-focused energy drink collaboration supported by a prank-style TikTok challenge, leading to a reported sell-through of 80% of initial retail stock within the first quarter.

 

@brentriveraMy crush right now🥺♬ оригинальный звук – sany

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #18. Riyaz Aly

 

Riyaz Aly’s style-driven lip-sync videos dominate South Asian TikTok trends. Brands copy his confident poses and styling to appeal to fashion-conscious youth. His content merges music culture with visual flair. Companies use similar edits for beauty and apparel promotions. His influence extends across TikTok and Instagram.

In 2026, Riyaz Aly partnered with a leading Indian fashion retailer for a nationwide styling campaign tied to festival season, driving record-breaking engagement across TikTok and Instagram with over 300 million combined views.

 

 

View this post on Instagram

 

A post shared by Riyaz Aly (@riyaz.14)

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #19. Avani Gregg

 

Avani Gregg’s “clown girl” makeup trend and edgy style have inspired countless beauty campaigns. Brands copy her dramatic transformations for high-impact ads. She combines dance with bold visuals that stand out in feeds. Her experimental makeup looks are now mainstream marketing tools. She turns subculture style into brand gold.

For 2026, Avani Gregg launched a limited-edition edgy makeup collection inspired by her signature “clown girl” aesthetic, with the initial drop selling out online in under 24 hours and trending across beauty TikTok.

 

@avani🥸♬ icantbelieveiletyougetaway by aldn – aldn

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #20. Niana Guerrero

 

Niana Guerrero’s sibling dance videos with her brother Ranz have fueled family-friendly marketing trends. Brands copy her coordinated choreography for campaigns targeting kids and parents. Her joyful energy translates well into commercials. Companies also replicate her use of trending music for quick virality. She’s a core figure in global dance trends.

In 2026, Niana Guerrero headlined a global family-brand dance tour campaign across Southeast Asia, with coordinated TikTok routines generating over 1.5 billion cumulative hashtag views.

 

@nianaguerrerorooftop dances we back♬ original sound – chrisbrownofficial

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #21. Gilmher Croes

 

Gilmher Croes’ exaggerated facial expressions and slapstick humor are a blueprint for comedic ads. Brands borrow his over-the-top style to make products unforgettable. His videos thrive on quick cuts and high energy. Companies recreate his comedic timing for maximum engagement. He’s mastered humor as a marketing tool.

In 2026, Gilmher Croes secured a comedic brand ambassadorship with a global snack company and produced a slapstick-style ad series that achieved a 35% higher-than-average completion rate compared to standard TikTok ads.

 

@gilmhercroesTake us back in time 😮‍💨👌🏼♬ Truth Hurts Addictive I – oldskool

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #22. Baby Ariel

 

Baby Ariel helped pioneer TikTok’s predecessor, Musical.ly, and continues to inspire music-driven campaigns. Brands copy her lip-sync and dance hybrid style. She’s adept at integrating products into upbeat content. Her long-standing presence gives her credibility in brand partnerships. She’s a veteran in trend creation.

For 2026, Baby Ariel released a nostalgia-driven single tied to a TikTok dance revival challenge and partnered with a youth apparel brand for a limited capsule collection promoted through exclusive live-stream shopping events.

 

@babyariel🩶♬ suara asli – Vibes lyrics only🥀

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #23. Keith Lee

 

Keith Lee’s food reviews have transformed small businesses overnight. Brands copy his calm, honest delivery to build trust. His influence lies in authentic recommendations that feel unforced. Companies in the food space use his review style as a marketing blueprint. He’s proof that sincerity drives conversions.

In 2026, Keith Lee expanded his influence into a nationally televised food review series and launched a TikTok-first small-business spotlight initiative that reportedly drove five-figure daily revenue spikes for featured restaurants.

 

@keith_lee125 #stitch with @amici chicago Amici Chicago taste test 💕 would you try it ? 💕 #foodcritic @amici chicago ♬ original sound – Keith Lee

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #24. Alix Earle

 

Alix Earle’s “GRWM” videos create product sellouts within hours. Brands copy her casual yet aspirational morning routine format. Her editing style feels spontaneous but is highly effective. Companies use her approach to push beauty and fashion products. The “Alix Earle effect” is now a marketing term.

In 2026, Alix Earle signed a long-term beverage partnership with Poppi, launched a co-branded ready-to-drink flavor, and triggered multiple same-day sellouts through GRWM-style TikTok shopping integrations.

 

@alixearle Excited for my Jersey girls to try this out 💕💕 @poppi shop #poppipartner ♬ original sound – Alix Earle

 

 

TOP TIKTOK TRENDS EVERY BRAND IS COPYING #25. Alex Consani

 

Alex Consani’s satirical fashion commentary has brands rethinking how to approach Gen Z. Companies copy her runway parody format for playful campaigns. She blends comedy with high-fashion visuals in a way that’s fresh and viral. Her ability to mock and celebrate trends simultaneously makes her content unique. She’s reshaping fashion marketing with humor.

In 2026, Alex Consani made her Paris Fashion Week runway debut while collaborating with a luxury house on a satirical TikTok mini-campaign that blended high fashion with parody and amassed over 200 million cross-platform views.

 

 

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A post shared by Alex Consani (@alexconsani)

 

 

 

CONCLUSION

 

These trends have a way of sticking around longer than expected, even when everyone swears they’re tired of them. Maybe it’s because repetition makes them feel safe, like a familiar song that’s been overplayed but still gets hummed. Brands know this, which is why they keep recycling the same styles and hoping no one notices. Sometimes they tweak a detail or swap in a different soundtrack, but the bones are the same. It’s almost funny how a simple dance move or editing trick can become the foundation for a million-dollar campaign. In 2026, trend-based TikTok campaigns are reportedly delivering up to 2x higher return on ad spend compared to traditional static creatives, pushing even conservative brands to double down on recycled formats.

Watching the cycle is a little like seeing the same outfit worn in twenty different ways — it’s familiar, but the styling keeps you looking. And every now and then, one of these copied trends manages to outshine the original. That’s the part that’s both frustrating and kind of thrilling. It’s a reminder that creativity doesn’t always come from starting fresh. Sometimes it’s just about finding a new way to play the same song. In 2026, with TikTok Shop integrations and in-app checkout reducing friction to seconds, even minor trend adaptations are translating directly into measurable sales spikes within 24 to 72 hours of going live.

 

Sources:

 

 

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