11 Apr TOP B2B VIDEO MARKETING STATISTICS 2025
B2B video marketing has moved beyond a trend and is now a core strategy for business growth, buyer engagement, and lead nurturing. Over the past decade, video has proven to be one of the most effective ways to simplify complex topics and establish trust in B2B environments. As digital attention spans shrink, video allows brands to communicate faster, more clearly, and more persuasively than traditional content. From product explainers to founder-led updates and customer testimonials, video formats are becoming essential across every stage of the buyer journey.
In 2025, video is not just complementing B2B campaigns—it’s leading them. Platforms like LinkedIn, YouTube, and short-form vertical formats are seeing a surge in B2B-focused content that feels more human, less scripted, and more results-driven. Marketers are also investing more in tools that make video production scalable, measurable, and deeply integrated into performance funnels. Amra and Elma has curated the following statistics to reveal why video remains the most dynamic tool for B2B marketers in 2025 and what to expect moving forward.
TOP B2B VIDEO MARKETING STATISTICS 2025 (Editor’s Choice)
Video marketing has become an essential component of B2B strategies, offering engaging ways to connect with audiences and drive business growth. Here are the top 10 B2B video marketing statistics, combining historical data and insights specific to 2025:
1. 87% of B2B Marketers Use Video
A significant majority of B2B marketers have integrated video into their marketing strategies, underscoring its importance in connecting with audiences and showcasing products or services.
2. 49% Faster Revenue Growth with Video
Companies utilizing video marketing experience 49% faster revenue growth compared to those that don’t, highlighting the substantial impact of video on business performance.
3. 93% of Marketers Report Positive ROI from Video
An overwhelming 93% of marketers have observed a good return on investment from video marketing, the highest since tracking began.
4. 70% of B2B Buyers Engage with Video During Purchase Decisions
Approximately 70% of B2B buyers and researchers engage with video content during their purchasing journey, emphasizing video’s role in influencing decisions.
5. 96% of Individuals Use Video to Learn About Products or Services
A vast majority, 96%, rely on videos to gain deeper insights into products and services, preferring video over text-based information.
6. B2B Video Content Achieves 1200% Higher Engagement
B2B video content now achieves an average engagement rate that is 1200% higher than text and image-based content combined, showcasing its effectiveness in capturing audience attention.
7. 45% of B2B Marketers Plan to Increase Video Investment
Nearly half of B2B marketers intend to boost their investments in video marketing, recognizing its value in enhancing marketing efforts.
8. 65% of B2B Companies Acquire Customers via LinkedIn Video Marketing
A significant 65% of B2B companies have successfully gained new customers through video marketing on LinkedIn, highlighting the platform’s effectiveness.
9. Short-Form Videos Under 90 Seconds Have 50% Retention Rate
Short-form videos, typically under 90 seconds, boast a 50% viewer retention rate, making them highly effective in maintaining audience engagement.
10. Videos Increase Landing Page Conversion Rates by 80%
Incorporating videos into landing pages can boost conversion rates by up to 80%, demonstrating video’s power in driving user actions.
These statistics underscore the growing importance of video in B2B marketing, highlighting its effectiveness in engaging audiences, influencing purchasing decisions, and delivering measurable returns on investment.
TOP B2B VIDEO MARKETING STATISTICS 2025 and Future Implications
TOP B2B VIDEO MARKETING STATISTICS 2025 #1. 87% of B2B Marketers Use Video
Video content has become a staple in the B2B marketing toolkit, with 87% of marketers now using it regularly. This widespread adoption reflects not only changing consumption habits but also the growing pressure to humanize B2B communication. Video is being used to simplify complex offerings, build trust faster, and deliver more dynamic product demos.
As audiences become more selective, the format offers an edge in storytelling that static content can’t match. Going forward, we’ll likely see deeper personalization in B2B videos, with tailored content for specific roles or industries. Tools like AI-powered video generation and interactive formats will help scale this without ballooning costs. B2B teams that invest early in refining their video strategy will stay ahead in capturing buyer attention.
TOP B2B VIDEO MARKETING STATISTICS 2025 #2. 49% Faster Revenue Growth with Video
Businesses using video marketing are growing revenue nearly 50% faster than those who aren’t, signaling a strong correlation between video content and commercial success. This isn’t just about vanity metrics; it’s about moving prospects more efficiently through the sales funnel. Video speeds up understanding, reduces objections, and increases emotional engagement. In industries with long sales cycles, that kind of acceleration can mean millions in faster deals.
As buyers continue to research independently, branded videos will act as virtual salespeople available 24/7. We’ll see video becoming more integrated across email, CRM, and customer success workflows. The brands that embed video deep into every phase of the customer journey will likely see the strongest ROI in 2025 and beyond.
TOP B2B VIDEO MARKETING STATISTICS 2025 #3. 93% of Marketers Report Positive ROI from Video
Nearly all marketers—93%—say video delivers a strong return on investment, a high-water mark for the format. This suggests video is not just popular but also performance-driven. The cost of creating video has dropped with new tools, while its distribution has become more efficient through platforms like LinkedIn and YouTube. That cost-performance gap is shrinking, making video more accessible even for smaller B2B teams.
ROI is expected to improve further as marketers optimize for mobile, use data to personalize video journeys, and test new formats like shoppable videos. In the next few years, we may also see ROI metrics shifting from views and engagement to pipeline contribution. Those who track video performance beyond vanity metrics will unlock deeper strategic value.
TOP B2B VIDEO MARKETING STATISTICS 2025 #4. 70% of B2B Buyers Engage with Video During Purchase Decisions
Video is now a core part of the B2B buyer’s journey, with 70% of decision-makers watching video during the consideration phase. This reveals a behavioral change where buyers prefer digesting information visually before speaking to sales. They’re using explainer videos, testimonials, and webinars to evaluate vendors. This trend puts pressure on brands to ensure their video content answers real objections and demonstrates credibility.
Static PDFs are losing ground to dynamic, easy-to-consume formats. As this behavior becomes more widespread, we’ll see an increase in vertical-specific video libraries built into B2B websites. Those who align video production with buyer pain points will have an advantage in capturing trust earlier in the funnel.
TOP B2B VIDEO MARKETING STATISTICS 2025 #5. 96% of Individuals Use Video to Learn About Products or Services
The fact that 96% of people use video to understand a product or service signals a massive shift in educational content preferences. Instead of reading long whitepapers or brochures, decision-makers are opting to watch how a product works. This creates opportunities for B2B brands to teach rather than pitch. “How it works” videos, tutorials, and walkthroughs are now as essential as the product itself.
In the coming years, we can expect this to evolve into immersive demos using AR and virtual try-outs for SaaS or enterprise platforms. Smart brands will prioritize clarity, brevity, and authenticity in these videos. Those who meet buyers where they are—curious and short on time—will earn more attention and loyalty.
TOP B2B VIDEO MARKETING STATISTICS 2025 #6. B2B Video Content Achieves 1200% Higher Engagement
Video isn’t just a nice-to-have—it’s driving 1200% more engagement compared to text and images combined. In an environment where attention is currency, video is proving to be the most bankable format. This elevated engagement rate includes likes, comments, shares, and average watch time, all of which feed into higher visibility on social algorithms. The result? Videos tend to outperform in both paid and organic B2B campaigns.
We’re likely to see more interactive and live video experiences emerge to capitalize on this engagement momentum. Marketers who measure which types of video drive the most meaningful engagement—beyond just clicks—will build stronger brand recall and emotional resonance in their niche.
TOP B2B VIDEO MARKETING STATISTICS 2025 #7. 45% of B2B Marketers Plan to Increase Video Investment
Nearly half of B2B marketers are planning to ramp up their video spend, showing that the medium is no longer experimental—it’s strategic. This budget shift reflects increasing pressure to stand out in competitive digital spaces. As more brands invest in professional editing, scripting, and storytelling, the bar for video quality is rising. We’ll also see greater investment in video SEO, accessibility (like captions and transcripts), and localization for global reach.
The future likely includes AI-assisted editing tools and real-time video performance dashboards that inform content pivots on the fly. Teams that link their increased video spend to revenue impact, not just reach, will win internal buy-in and external traction.
TOP B2B VIDEO MARKETING STATISTICS 2025 #8. 65% of B2B Companies Acquire Customers via LinkedIn Video Marketing
LinkedIn continues to dominate in B2B video success, with 65% of brands acquiring customers through its video features. From native uploads to LinkedIn Live and Stories, the platform has become a playground for reaching high-intent audiences. What’s notable is that video on LinkedIn performs best when it’s casual, human, and founder-led—not overly produced. This sets a different creative tone compared to YouTube or webinars.
Future growth on LinkedIn will be fueled by video-first personal branding, thought leadership series, and company culture videos. B2B brands that empower internal voices—not just the marketing team—to speak through video will unlock new layers of trust and reach.
TOP B2B VIDEO MARKETING STATISTICS 2025 #9. Short-Form Videos Under 90 Seconds Have 50% Retention Rate
Short-form content remains king, with videos under 90 seconds holding viewer attention at a solid 50% retention rate. In a world of skim readers and mobile-first browsing, brevity wins. The most successful short videos get to the point quickly, prioritize visual storytelling, and offer one clear takeaway. Platforms like TikTok, Instagram Reels, and even YouTube Shorts are training users to expect concise, impactful messaging.
For B2B brands, this means finding ways to condense complex messages without oversimplifying. In the future, marketers will need to master scripting and editing techniques that pack value into under two minutes. Those who build a short-form video library will gain an edge in omnichannel distribution and repeated exposure.
TOP B2B VIDEO MARKETING STATISTICS 2025 #10. Videos Increase Landing Page Conversion Rates by 80%
Adding video to a landing page can boost conversion rates by up to 80%, transforming passive visitors into engaged prospects. It reduces bounce rates, improves comprehension, and builds confidence before any form-fill or demo request. The best-converting videos are those that directly address the visitor’s problem or show social proof, like case study clips or customer testimonials. This stat supports the move toward video-first website design in B2B. As AI personalization tools grow more sophisticated, landing pages may auto-play different videos based on user behavior or referral source. Forward-thinking marketers will pair video with A/B testing to uncover what truly drives action—not just views.
The Future of B2B Belongs to Video-First Communication
The data speaks clearly—video is no longer a side tactic in B2B marketing. It’s central to how businesses educate, influence, and convert modern buyers. With 93% of marketers seeing a positive ROI and 70% of B2B buyers watching videos as part of their research, the format is shaping the future of enterprise communication. The competitive edge now lies not in simply using video but in how well it’s integrated into the customer journey—from awareness to decision.
Looking ahead, we’ll see greater use of AI to personalize video content in real time, while platforms like LinkedIn and YouTube double down on tools tailored for B2B creators. Short-form, mobile-optimized videos will continue to grow in influence, especially as remote decision-making remains the norm. Meanwhile, longer-form videos like case studies and webinars will evolve to be more interactive and on-demand. Businesses that embrace a video-first culture—not just video campaigns—will build stronger buyer relationships and unlock faster paths to conversion.
The most successful B2B marketers in 2025 won’t just be video users—they’ll be video strategists who treat content as an extension of their sales team. Those who experiment, measure, and humanize their messaging through video will stand out in crowded markets and build trust that scales.
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