02 Jul 25 TOP EARNING TIKTOK INFLUENCERS IN 2025
Over the past few years, TikTok has transformed from a simple lip-syncing app into one of the most powerful platforms for global influence, creativity, and commerce. What started as a space for quick entertainment has now become a launchpad for massive careers in music, fashion, comedy, beauty, philanthropy, and entrepreneurship. TikTok’s algorithm-driven discovery system has allowed creators from all corners of the world to rise to fame—regardless of background, location, or resources.
The power of TikTok lies in its ability to connect creators to massive audiences in an authentic and organic way. Whether it’s a silent reaction video, a jaw-dropping dance routine, a philanthropic stunt, or a perfectly edited magic trick, this platform rewards creativity like no other. As of mid-2025, the top TikTok earners have combined their massive followings with thriving business ventures, brand partnerships, and creative projects that extend far beyond the app. Amra and Elma compiles this list to highlight the stories behind the 25 most successful TikTok creators, ranked by their follower counts and estimated earnings.
25 TOP EARNING TIKTOK INFLUENCERS IN 2025 (QUICK VIEW)
| # | Name | Followers (M) | Industry |
|---|---|---|---|
| 1 | Khaby Lame | 162.1 | Comedy |
| 2 | Charli D’Amelio | 156.7 | Dance |
| 3 | MrBeast | 118.8 | Philanthropy |
| 4 | Bella Poarch | 93.7 | Music |
| 5 | Addison Rae | 88.5 | Dance |
| 6 | Kimberly Loaiza | 83.6 | Music |
| 7 | Zach King | 82.2 | Magic |
| 8 | Dwayne Johnson | 80.3 | Fitness |
| 9 | Will Smith | 79.7 | Entertainment |
| 10 | Dominik Lipa | 77 | Dance |
| 11 | CZN Burak | 74.7 | Food |
| 12 | BTS | 73.2 | Music |
| 13 | Billie Eilish | 72.8 | Music |
| 14 | Willie Salim | 72 | Comedy |
| 15 | Dixie D’Amelio | 55.3 | Music |
| 16 | Brent Rivera | 48.5 | Entertainment |
| 17 | Junya Gou | 44.3 | Comedy |
| 18 | Brianda Deyanara | 36.9 | Dance |
| 19 | WigoFellas | 36.3 | Pranks |
| 20 | Gil Croes | 35.3 | Comedy |
| 21 | JD Pantoja | 35.3 | Music |
| 22 | Indi Skovar | 31.3 | Dance |
| 23 | Stokes Twins | 30.7 | Entertainment |
| 24 | Logan Paul | 18.7 | Boxing/Entertainment |
| 25 | Jake Paul | 18.4 | Boxing/Entertainment |
25 TOP EARNING TIKTOK INFLUENCERS IN 2025
Top Earning TikTok Influencers #1. Khaby Lame
Khaby Lame is an Italian-Senegalese creator known for his silent comedic reactions to overly complicated life hacks. His signature deadpan expressions have earned him over 162 million followers. Khaby rose to global fame without speaking a word in his videos. He has collaborated with brands like Hugo Boss and State Farm. Today, he’s one of the most recognizable figures in digital comedy.
@khaby.lame I got you bro 👍🏿#learnfromkhaby #comedy ♬ original sound – Khabane lame
Top Earning TikTok Influencers #2. Charli D’Amelio
Charli D’Amelio became famous for her viral dance videos on TikTok. Starting as a competitive dancer, her smooth choreography quickly captured millions of fans. She was the first creator to surpass 100 million followers on the platform. Charli has partnered with brands like Dunkin’ and Hollister. She also stars in her family’s Hulu reality series and continues expanding into business ventures.
@charlidamelio draft bc i miss @Masimb0 ♬ Originalton – shoulu🧙🏻♂️
Top Earning TikTok Influencers #3. MrBeast
MrBeast is a philanthropist and content creator known for his over-the-top stunts and million-dollar giveaways. Originally a YouTuber, he brought his generosity-driven content to TikTok, gaining over 118 million followers. His videos often feature life-changing prizes for ordinary people. MrBeast has expanded into businesses like MrBeast Burger and Feastables. He is one of the highest-earning influencers in the world.
@mrbeastYou can call me MrLean now 🥶♬ original sound – MrBeast
Top Earning TikTok Influencers #4. Bella Poarch
Bella Poarch went viral in 2020 for her lip-sync video to “Sophie Aspin Send” and quickly became a household name. With a background in the U.S. Navy, Bella transitioned into music, releasing hits like “Build a Bitch.” Her content mixes adorable expressions, cosplay, and music. She’s partnered with brands like HyperX and Valentino. Bella is now both a charting musician and a top TikTok creator.
@bellapoarchMy cat is a star🐱new reel on IG. link in bio before he unfollows me !!♬ ping pa boom boom boom pa meow – meo mãi mận
Top Earning TikTok Influencers #5. Addison Rae
Addison Rae is a dancer, singer, and actress who rose to fame with her dance videos on TikTok. She transitioned to acting, starring in Netflix’s He’s All That. Addison has collaborated with Reebok, American Eagle, and launched her own beauty line, Item Beauty. She’s one of the most influential Gen Z personalities globally. Addison balances her career between entertainment, music, and fashion.
@addisonreI’m opening for Lana in 3 days… 🥹🦋🥹🦋🥹🦋🥹🦋🥹♬ original sound – ADDISON
Top Earning TikTok Influencers #6. Kimberly Loaiza
Kimberly Loaiza is a Mexican singer and digital creator with a massive following across Latin America. She initially gained fame through YouTube before dominating TikTok. Kimberly shares a mix of lifestyle, comedy, and music content. She has released multiple hit singles and collaborates with Latin music stars. Her family-oriented content resonates deeply with fans.
@kimberly.loaiza Omg, un primer que es slime!💗✨ @SHEGLAM #SHEGLAMHydroSlimePrimer #SHEGLAMSlimePrimer #SHEGLAM ♬ Shake It To The Max (FLY) (Remix) – MOLIY & Skillibeng & Shenseea
Top Earning TikTok Influencers #7. Zach King
Zach King is famous for his digital magic tricks and mind-blowing visual illusions. His videos use clever editing to create seemingly impossible scenarios. Zach originally gained fame on Vine and seamlessly transitioned to TikTok, attracting over 82 million followers. He works with major brands like Disney and Apple. His wholesome, family-friendly content continues to captivate audiences worldwide.
@zachking #Cheetos_Partner Left no fingerprints… 🧀 @Chester Cheetah ♬ original sound – Zach King
Top Earning TikTok Influencers #8. Dwayne “The Rock” Johnson
Dwayne Johnson is a global superstar, blending fitness motivation, humor, and behind-the-scenes content. He shares his workouts, family moments, and movie promotions with his 80 million followers. Known as both an actor and former pro wrestler, The Rock’s presence on TikTok feels authentic and motivational. He frequently collaborates with brands and promotes his tequila brand, Teremana. His charisma extends far beyond Hollywood.
@therock Treat your PAPA to some @Papatui this Father’s Day, available now at your local @target 🎯🛒 PAPA’s lift weights 🏋🏾♂️ PAPA’s go fishing 🎣 PAPA’s tell dirty dad jokes 😂 PAPA’s protect our fam 💪🏾 and us PAPA’s love cleaning ourselves and moisturizing — well most of us do 🙋🏽♂️🤣🧼🧴🚿 Your dad’s and your daddy’s are gonna love PAPATUI! Happy Father’s Day to all my hard working men out there holding down our word – keep up the great work! 🫱🏾🫲🏼 #PapaTui #FathersDay ♬ original sound – The Rock
Top Earning TikTok Influencers #9. Will Smith
Will Smith uses TikTok to showcase his humor, storytelling, and sometimes quirky behind-the-scenes content. He connects with both younger and older audiences through funny skits and inspirational messages. His TikTok reflects his lifelong career as an actor, rapper, and entertainer. Will’s videos often include high production value and guest appearances. He continues to bridge the gap between traditional Hollywood and modern creators.
@willsmithSome things never change hahaha 🙂 “Pretty Girls” out now♬ original sound – Will Smith
Top Earning TikTok Influencers #10. Dominik Lipa
Dominik Lipa is one of the biggest TikTok stars from Mexico, known for her dance routines and lip-sync videos. She started on TikTok in 2018 and quickly gained an international fanbase. Dome Lipa’s content blends trending dances, lifestyle vlogs, and beauty inspiration. She regularly collaborates with Latin creators and brands. Her infectious energy and charm have made her a role model for young fans.
@domelipaLes presento a Jechaaaa 😭😍😍salúdenla no sean así:pp♬ sonido original
Top Earning TikTok Influencers #11. CZN Burak
CZN Burak is a Turkish chef famous for his giant food creations and ever-present smile. His videos often show him preparing massive traditional Turkish dishes while staring into the camera. Burak owns multiple restaurants in Turkey and Dubai, attracting tourists from around the world. His joyful cooking style has earned him millions of fans globally. He’s become one of the most recognized chefs on TikTok.
@cznburakTrend Video win🏆 ?♬ original sound – Zahid
Top Earning TikTok Influencers #12. BTS
BTS, the world’s most famous K-pop group, uses TikTok to share dance challenges, behind-the-scenes footage, and personal messages. The group’s synchronized choreography and authentic fan interactions make their content highly engaging. BTS’s presence on TikTok extends their influence beyond music into global pop culture. Their fanbase, known as ARMY, actively participates in trends they start. They continue to break records both online and in the music industry.
@bts_official_bighit ‘#RUNSEOKJIN_epTOUR in GOYANG’ Background 🎬 #석진이_첫_공연_TMI 🐹💬 #진 #Jin #BTS #방탄소년단 #Jin_TOUR_KOREA ♬ 오리지널 사운드 – BTS
Top Earning TikTok Influencers #13. Billie Eilish
Billie Eilish is a Grammy-winning singer-songwriter who shares candid moments and creative content on TikTok. Her videos mix humor, behind-the-scenes clips, and personal insights. Known for her bold fashion and genre-defying music, Billie resonates deeply with Gen Z. She uses TikTok to connect more personally with fans outside of her concert stages. Billie remains a cultural icon in both music and fashion.
@billieeilishleave me alone i barely know what im doing but heres what works for me & what i do before every show on tour 💋🎂💌🎉👯♀️🎄🙉☕️ love you guys♬ ilomilo – Billie Eilish
Top Earning TikTok Influencers #14. Willie Salim
Willie Salim is an Indonesian creator known for his generous giveaways and entertaining lifestyle content. He films acts of kindness, such as surprising people with cash, vehicles, or housing. Willie combines philanthropy with humor and pranks, which appeals to millions. His content bridges entertainment and social good. He has become a beloved figure in Southeast Asia.
@williesalimSalah kunyit 😭♬ original sound – WILLIE SALIM
Top Earning TikTok Influencers #15. Dixie D’Amelio
Dixie D’Amelio is a singer and influencer who rose to fame alongside her sister, Charli. She’s transitioned into music, releasing songs like “Be Happy” and collaborating with top producers. Dixie shares a blend of music content, fashion, and personal vlogs. She works with brands like Puma and Valentino. Dixie balances life between being a content creator and a rising music artist.
@dixiedamelio la nights with @H&M #hm #ad ♬ Clap My Hands – Luke Teal
Top Earning TikTok Influencers #16. Brent Rivera
Brent Rivera is a content creator known for his clean comedy, pranks, and relatable lifestyle videos. He built his presence first on YouTube before amassing a huge TikTok following. Brent frequently collaborates with other creators in his content house, Amp Studios. His videos often involve comedic skits about friendships and relationships. Brent’s charm and humor have made him a fan favorite for years.
@brentrivera😳😳😂♬ your love is my drug – amy🪐
Top Earning TikTok Influencers #17. Junya Gou
Junya Gou is a Japanese content creator whose exaggerated reaction videos have become globally famous. His videos often feature over-the-top humor and physical comedy. Junya’s simple but highly expressive style transcends language barriers. He consistently ranks among the most followed TikTokers worldwide. His content brings joy to fans across different cultures.
@junya1gou #junyahoodieballon ♬ オリジナル楽曲 – Junya/じゅんや
Top Earning TikTok Influencers #18. Brianda Deyanara
Brianda Deyanara is a Mexican content creator popular for her dance videos and lip-sync performances. She started as a radio personality before transitioning into full-time content creation. Brianda shares fashion, beauty, and comedic skits as well. She’s a staple figure in the Latin American creator community. Her vibrant energy resonates with a predominantly Gen Z audience.
@briandadeyanara♬ TU SANCHO – Fuerza Regida
Top Earning TikTok Influencers #19. WigoFellas
WigoFellas is a creator known for viral pranks and relatable relationship humor. His videos often depict awkward or funny couple scenarios. He built his TikTok presence through consistent comedic sketches that appeal to millions. WigoFellas also shares vlogs and lifestyle content. His lighthearted videos continue to trend across social platforms.
@wigofellas How to lose your girlfriend 😂 @alexissfeather ♬ original sound – wigofellas
Top Earning TikTok Influencers #20. Gil Croes
Gil Croes is an Aruban influencer famous for his comedy sketches and lip-sync performances. He started as a model and actor before moving into social media. Gil frequently collaborates with his brother Jay Croes, creating hilarious duo content. His videos are known for their exaggerated expressions and high energy. Gil has won several awards for his creative content.
@gilmhercroes♬ Lady – Hear Me Tonight – Modjo
Top Earning TikTok Influencers #21. JD Pantoja
JD Pantoja is a Mexican singer and content creator with a strong presence on TikTok and YouTube. He shares music videos, romantic content with his wife Kimberly Loaiza, and lifestyle vlogs. JD’s relatable relationship content and musical talent have built him a dedicated fanbase. His videos often trend in Latin America. JD continues to balance family life with his growing music career.
@jdpantoja @Tony M ♬ sonido original – joaqqzz
Top Earning TikTok Influencers #22. Indi Skovar
Indi Skovar is an Ecuadorian TikTok creator known for her dance and lip-sync videos. Her content often showcases popular Latin music and trendy choreography. Indi’s bubbly personality and engaging dance routines have made her a rising star in the creator space. She collaborates frequently with other Latin influencers. Her growing popularity continues to expand beyond Ecuador.
@indiskovar Respuesta a @gonzalesbry @elajicero ♬ sonido original – Indi 2.0
Top Earning TikTok Influencers #23. Stokes Twins
The Stokes Twins, Alan and Alex, are known for their prank videos and funny challenges. Their energetic, twin-centered content is a hit with younger audiences. They transitioned from YouTube to TikTok, where their comedic sketches went viral. Their videos often feature friends, family, and outrageous public pranks. The twins also run their own content production company, Amp World.
@stokestwinsShould we lock in?♬ Shake It To The Max (FLY) (Remix) – MOLIY & Skillibeng & Shenseea
Top Earning TikTok Influencers #24. Logan Paul
Logan Paul is a creator turned boxer, entrepreneur, and podcast host. He first gained internet fame through YouTube before expanding into TikTok with comedy, fitness, and lifestyle content. Logan co-founded the beverage brand Prime, which became a viral sensation. His TikTok often mixes boxing clips, humor, and behind-the-scenes moments. Despite controversies, he remains one of the most influential digital personalities.
@loganpaul Guess I gotta go harder this weekend 🤷🏼♂️ @WWE ♬ original sound – Logan Paul
Top Earning TikTok Influencers #25. Jake Paul
Jake Paul started as a Vine and YouTube star before transitioning into professional boxing and entrepreneurship. His TikTok showcases his fights, training, and luxury lifestyle. Jake is also the co-founder of W, a wellness and personal care brand. His content blends humor, bravado, and occasional controversy. He continues to dominate both social media and the boxing world.
@jakepaul Precision beats power – June 28th I KO Chavez – go get W @W ♬ AURA – Ogryzek
Conclusion
This group of top TikTok influencers exemplifies the limitless possibilities that social media offers in today’s creator-driven economy. They have turned viral videos into multimillion-dollar businesses, diversified their income streams through music, fashion lines, food brands, and tech products, and extended their influence far beyond the app into film, television, sports, and philanthropy. These creators are more than just entertainers—they are entrepreneurs, cultural leaders, and trendsetters whose influence shapes global conversations in real-time.
Their success also reflects a broader shift in how audiences consume content and engage with celebrities. Fans crave authenticity, relatability, and storytelling over polished, traditional media. TikTok has become the center stage for creators who understand this, rewarding those who can build genuine communities while consistently innovating. As the platform continues to evolve, the next generation of influencers will look to these 25 as pioneers who proved that a phone, creativity, and an internet connection are all it takes to change your life. The future of media isn’t arriving—it’s already here, and these creators are leading it.
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