02 Jul 25 TOP EARNING YOUTUBE INFLUENCERS IN 2025

 

YouTube has grown far beyond its humble beginnings as a video-sharing platform to become one of the most powerful engines for fame, influence, and wealth. In 2025, the creator economy is thriving, with top YouTubers turning viral videos into multi-million-dollar empires. These influencers are no longer just entertainers—they are entrepreneurs, philanthropists, and global brands in their own right. From epic challenge videos to family vlogs, gaming streams, and beauty tutorials, the diversity of content on YouTube fuels enormous subscriber growth. What’s remarkable is how creators have evolved, expanding beyond ad revenue into merchandise, product lines, tours, and even billion-dollar businesses.

Many of these influencers have built personal brands that rival traditional celebrities, and some are even recognized more globally than Hollywood stars. Whether it’s MrBeast’s philanthropy-driven empire or Ryan’s World building a children’s media franchise, the financial success of these influencers is staggering. Amra and Elma highlights the top 25 highest-earning YouTube influencers in 2025, ranked by subscriber count to showcase both popularity and earning power. Each one has left a significant mark on the platform and continues shaping the future of digital entertainment.

 

25 TOP EARNING YOUTUBE INFLUENCERS IN 2025 (QUICK VIEW)

 

 

 

25 TOP EARNING YOUTUBE INFLUENCERS IN 2025

 

 

Top Earning YouTube Influencers #1. MrBeast

 

MrBeast, whose real name is Jimmy Donaldson, is the most-subscribed and highest-earning YouTuber in 2025. Known for his jaw-dropping challenges, philanthropic stunts, and million-dollar giveaways, he has redefined content creation on YouTube. Beyond videos, he owns a burger chain called MrBeast Burger and a snack brand, Feastables. His generosity-driven content has funded homes, clean water projects, and life-changing surprises for strangers. With over 400 million subscribers, MrBeast continues to dominate digital entertainment globally.

 

 

Top Earning YouTube Influencers #2. Vlad and Niki

 

Vlad and Niki are young siblings who have turned playtime into a media empire. Their channel features entertaining family adventures, toy unboxings, and fun challenges aimed at kids worldwide. Managed by their parents, the brand has expanded into merchandise, mobile apps, and global licensing deals. Their infectious energy and colorful videos attract millions of young viewers daily. With over 142 million subscribers, they remain one of the most-watched children’s channels globally.

 

 

Top Earning YouTube Influencers #3. Kids Diana Show

 

Kids Diana Show stars Diana, a Ukrainian-American child who captivates viewers with playful role-plays, DIY crafts, and toy stories. Her channel is family-operated and designed for young audiences around the world. The success of the channel has led to an entire franchise, including mobile games and branded merchandise. Diana’s wholesome content celebrates creativity, family, and imagination. With 135 million subscribers, her digital presence is one of the most influential in the children’s content space.

 

 

Top Earning YouTube Influencers #4. Like Nastya

 

Like Nastya, run by Anastasia Radzinskaya, is a global sensation in children’s entertainment. Diagnosed with cerebral palsy as a toddler, Nastya’s journey from health challenges to YouTube stardom has inspired millions. Her videos feature playful adventures, educational themes, and family-friendly stories. The channel has expanded into multiple languages to reach audiences worldwide. With 128 million subscribers, Nastya is one of the biggest child YouTubers on the planet.

 

 

Top Earning YouTube Influencers #5. Stokes Twins

 

The Stokes Twins, Alan and Alex, are American-Chinese creators known for comedic skits and prank videos. Their twin dynamics and relatable humor have garnered them an enormous following. Their content often blends storytelling, social experiments, and viral challenges. Beyond YouTube, they engage with fans through TikTok and Instagram, further boosting their fame. With 127 million subscribers, they are among the most successful duo creators online.

 

 

Top Earning YouTube Influencers #6. PewDiePie

 

PewDiePie, or Felix Kjellberg, is a Swedish creator who rose to fame with gaming videos, especially Minecraft and Let’s Plays. He became the most-subscribed individual on YouTube for nearly a decade. Over time, he shifted toward commentary, reaction videos, and vlogs. Despite moving away from frequent uploads, his influence remains massive. With 110 million subscribers, he continues to be a cornerstone of YouTube culture.

 

 

Top Earning YouTube Influencers #7. Alan Chikin Chow

 

Alan Chikin Chow is a short-form comedy creator who skyrocketed through YouTube Shorts. His content revolves around relatable humor, exaggerated skits, and funny cultural observations. Alan’s videos frequently trend due to their fast pace and universally funny punchlines. He also explores acting, brand collaborations, and media projects outside YouTube. With 93.5 million subscribers, he is one of the fastest-growing comedic creators on the platform.

 

 

Top Earning YouTube Influencers #8. Topper Guild

 

Topper Guild is a creator famous for prank videos, outrageous challenges, and viral lifestyle content. His high-energy, fast-cut edits make his videos easily consumable for short attention spans. While often criticized for repetitive prank formats, his content thrives among younger audiences. Topper has diversified into merchandise and live appearances. With 68.9 million subscribers, he remains a powerhouse in entertainment-style content.

 

 

Top Earning YouTube Influencers #9. Dude Perfect

 

Dude Perfect is a group of five former college roommates known for insane trick shots and sports entertainment. Their videos blend humor, creativity, and athletic feats, attracting fans of all ages. Beyond YouTube, they’ve launched a world tour, TV specials, and a successful line of toys. Their family-friendly content remains a favorite in the sports and challenge genre. With over 61 million subscribers, they are YouTube’s most successful sports creators.

 

 

Top Earning YouTube Influencers #10. PANDA BOI

 

PANDA BOI, also known as Federico Hu, creates street-style interviews, comedy skits, and lighthearted public challenges. His global approach often features multilingual conversations and cross-cultural humor. PANDA BOI’s simple yet effective concept resonates with viewers who enjoy spontaneous, real-world content. He continues to travel the world to capture authentic, funny moments. With 58.6 million subscribers, his channel shows the universal appeal of unscripted human interaction.

 

 

Top Earning YouTube Influencers #11. Ryan’s World

 

Ryan’s World, starring Ryan Kaji, began as a toy review channel that exploded into a multi-billion-dollar franchise. Ryan’s videos focus on DIY science experiments, pretend play, and educational content for kids. His family manages the channel, which also expanded into branded toys available in major retailers. Ryan has been featured on Forbes’ highest-paid YouTubers lists for multiple years. With 38.5 million subscribers, Ryan continues to influence young audiences worldwide.

 

 

Top Earning YouTube Influencers #12. Markiplier

 

Markiplier, real name Mark Fischbach, is a beloved gaming YouTuber and comedian. His playthroughs of horror games, especially Five Nights at Freddy’s, brought him massive fame. He has ventured into acting, podcasting, and even co-created a YouTube Original interactive film. Known for his humor and emotional openness, his fanbase is deeply loyal. With 37.4 million subscribers, Markiplier remains one of the most respected creators in gaming.

 

 

Top Earning YouTube Influencers #13. Preston

 

Preston Arsement, also known as PrestonPlayz, made his mark in the gaming world with Minecraft and Roblox videos. His energetic personality and family-friendly content appeal strongly to younger audiences. Beyond gaming, he produces challenge videos, real-life hide-and-seek, and reaction content. Preston also runs several successful YouTube channels under his brand. With 30.3 million subscribers, he continues to thrive as a versatile entertainer.

 

 

Top Earning YouTube Influencers #14. DANTDM

 

DANTDM, or Dan Middleton, is a British gaming YouTuber known for his Minecraft content. His approachable and humorous style made him a favorite among young gamers worldwide. Over the years, he expanded into vlogging and playing other games like Roblox and Pokémon. Dan has won multiple awards, including a Kids’ Choice Award. With 29.2 million subscribers, his gaming legacy remains strong.

 

 

Top Earning YouTube Influencers #15. VanossGaming

 

VanossGaming, whose real name is Evan Fong, is a Canadian gamer and content creator known for comedic gaming compilations. His videos often feature hilarious moments with a group of fellow gamers. Vanoss is also a talented music producer, releasing tracks under the name Rynx. Despite rarely showing his face, his voice and editing style are iconic in the gaming community. With 25.9 million subscribers, he remains a top figure in YouTube gaming.

 

 

Top Earning YouTube Influencers #16. KSI

 

KSI, born Olajide Olatunji, is a British entertainer, rapper, boxer, and YouTuber. He started with FIFA gaming videos but transitioned into music, comedy, and sports entertainment. KSI’s influence extends beyond YouTube with his successful boxing career and his music charting globally. He’s also the co-owner of the Prime energy drink with Logan Paul. With 25 million subscribers, KSI balances content creation with global business ventures.

 

 

Top Earning YouTube Influencers #17. James Charles

 

James Charles is a beauty influencer known for makeup tutorials, transformations, and collaborations with celebrities. He became the first male ambassador for CoverGirl at the age of 17. His videos often feature bold makeup looks, tutorials, and beauty challenges. Despite facing public controversies, he remains a dominant figure in the beauty space. With 24.1 million subscribers, James continues influencing beauty trends worldwide.

 

 

Top Earning YouTube Influencers #18. Ninja

 

Ninja, real name Tyler Blevins, is a gaming creator who first rose to fame on Twitch before transitioning to YouTube. Known for his Fortnite streams, Ninja became a mainstream icon featured on TV shows and magazine covers. He expanded his brand with books, merchandise, and collaborations with major companies. His energetic and positive streaming style appeals to millions globally. With 23.8 million subscribers, Ninja remains one of gaming’s biggest stars.

 

 

Top Earning YouTube Influencers #19. Logan Paul

 

Logan Paul is an internet personality, boxer, and entrepreneur who transitioned from Vine to YouTube stardom. His content has evolved from vlogs and pranks to boxing and business ventures. Logan is also the co-owner of Prime, a beverage brand that exploded in popularity. He continues to balance entertainment with professional wrestling under WWE. With 23.6 million subscribers, Logan’s influence spans multiple industries.

 

 

Top Earning YouTube Influencers #20. Jake Paul

 

Jake Paul, the younger brother of Logan, is a content creator turned professional boxer. His early YouTube days focused on pranks, vlogs, and music videos targeted at younger fans. In recent years, he pivoted toward combat sports, becoming one of the most talked-about figures in boxing. Jake continues to use YouTube to promote his fights and business ventures. With 20.9 million subscribers, his audience follows his journey from creator to athlete.

 

 

Top Earning YouTube Influencers #21. Rhett and Link

 

Rhett McLaughlin and Link Neal are the comedic duo behind the hit show Good Mythical Morning. Their daily variety show blends humor, bizarre food challenges, and pop culture discussions. Rhett and Link have expanded their brand into multiple YouTube channels, podcasts, and live tours. Their content is known for being quirky, funny, and surprisingly educational. With 19.2 million subscribers, they are pillars in YouTube’s entertainment landscape.

 

 

Top Earning YouTube Influencers #22. Unspeakable

 

Unspeakable, known as Nathan, creates family-friendly gaming videos, mostly centered around Minecraft. His high-energy challenges, gaming experiments, and lifestyle content attract a younger audience. Beyond gaming, he produces real-life videos like house tours and crazy stunts. Unspeakable has also expanded into merchandising and brand collaborations. With 18.6 million subscribers, he remains a favorite among Minecraft fans.

 

 

Top Earning YouTube Influencers #23. David Dobrik

 

David Dobrik is a Slovak-born creator famous for his fast-paced vlogs featuring outrageous stunts and surprise giveaways. His videos often involve friends, celebrities, and wild, unpredictable moments. David expanded into podcasting and business ventures, including the launch of his disposable camera app, Dispo. Known for his generosity, he has gifted fans cars, money, and vacations. With 17.3 million subscribers, David’s brand of chaotic fun continues to thrive. He has also ventured into the restaurant industry, opening his own pizza shop called Doughbrik’s in Los Angeles

 

 

Top Earning YouTube Influencers #24. Ivana Alawi

 

Ivana Alawi is a Filipina content creator, actress, and entrepreneur known for her vlogs, lifestyle content, and prank videos. Her charm, humor, and authenticity have won the hearts of millions, particularly in Southeast Asia. Ivana shares glimpses of her family life, daily routines, and philanthropic acts. Beyond YouTube, she manages a successful beauty brand in the Philippines. With 16.6 million subscribers, Ivana is one of Asia’s top influencers.

 

 

Top Earning YouTube Influencers #25. Jeffree Star

 

Jeffree Star is a beauty mogul, makeup artist, and entrepreneur who built an empire both on and off YouTube. His channel features makeup tutorials, reviews, luxury hauls, and lifestyle vlogs. Jeffree owns Jeffree Star Cosmetics, one of the most successful indie makeup brands globally. Known for his bold personality and lavish lifestyle, he frequently shares behind-the-scenes looks at his businesses. With 15.7 million subscribers, Jeffree remains one of the most influential figures in the beauty industry. He has also expanded into other ventures, including a yak farm and meat business in Wyoming, showcasing his unconventional approach to entrepreneurship.

 

 

CONCLUSION

 

The rise of these YouTube influencers proves that content creation is more than just a hobby—it’s a global business with limitless potential. Each creator on this list has transformed their passion into a brand that reaches millions, if not billions, of people around the world. Their success stories reflect how the internet has shifted the power of media into the hands of individuals. Whether it’s through gaming, comedy, beauty, or philanthropy, these creators continue to innovate and inspire new generations of viewers. What stands out is how many of them have leveraged their influence to launch products, charities, and businesses beyond YouTube.

Looking ahead, these influencers will likely continue to shape not only the future of online entertainment but also the broader media and business landscape. Their impact demonstrates that storytelling, creativity, and community-building are more powerful today than ever before. As algorithms shift and platforms evolve, one thing remains constant: audiences are eager to connect with creators who are authentic, engaging, and innovative. This growing industry will continue unlocking opportunities for new voices to rise, proving that the creator economy isn’t just the future—it’s already here, and it’s thriving.

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.