11 Apr TOP EVERGREEN CONTENT MARKETING STATISTICS 2025
Evergreen content marketing has become the backbone of sustainable growth for brands across every industry. Unlike trend-driven content that fades quickly, evergreen material continues to attract traffic, generate leads, and deliver ROI long after it’s published. As audiences increasingly rely on search engines for answers, the demand for timeless, informative content has only grown. Marketers are recognizing that a single well-crafted guide or tutorial can outperform dozens of short-lived posts.
In 2025, the emphasis is shifting toward creating content ecosystems built around long-term value and reliability. Amra and Elma believes that search algorithms have also evolved to favor helpful, enduring content that demonstrates expertise and clarity. Whether through blog posts, videos, or interactive tools, evergreen strategies are helping brands stay relevant in an oversaturated digital landscape. The following statistics reveal how evergreen content continues to outperform in terms of traffic, rankings, and long-term business impact.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 (Editor’s Choice)
Here are the Top 10 Evergreen Content Marketing Statistics that remain relevant over time and into 2025, combining historical patterns with current trends and insights from the most authoritative sources:
1. 70% of marketers actively invest in content marketing
According to HubSpot’s State of Marketing report, a consistent 70% of marketers have invested in content marketing over the years. This figure is projected to hold steady in 2025 as evergreen formats—like how-to guides, pillar pages, and tutorials—continue to generate compounding returns. The continued dominance of inbound marketing emphasizes how foundational evergreen content has become to long-term strategies.
2. Evergreen blog posts can generate 38% of all traffic
A report by Ahrefs found that evergreen content consistently drives more than a third of total organic traffic for many websites. This figure remains relevant in 2025 as Google continues prioritizing helpful, timeless content that answers search intent over time.
3. Evergreen content ranks in the top 10 for over 2+ years
Content Decay studies show that evergreen content tends to hold top rankings in search engine results for 2+ years without major updates. This makes it one of the most sustainable assets in any content portfolio, especially as marketers face tighter content budgets in 2025.
4. Compounding blog posts account for 10% of content but generate 38% of traffic
HubSpot calls these high-performing, long-lifespan posts “compounding posts.” Though only 1 in 10 posts meet this standard, they tend to outpace others in traffic generation and lead conversions.
5. 81% of companies use blogging as a primary content strategy
Consistent blogging remains central to most content strategies, and evergreen blog formats continue to dominate editorial calendars. In 2025, AI tools are accelerating content creation, but brands are still prioritizing human-reviewed evergreen assets for SEO reliability.
6. Updating old evergreen posts can increase traffic by over 106%
Orbit Media and SEMrush both show that optimizing outdated evergreen content can lead to a traffic increase of 106% or more. This tactic remains one of the most efficient ways to grow organic traffic in 2025 without new content creation.
7. Videos with evergreen topics continue to perform years after publishing
YouTube and Wistia data reveal that evergreen videos—such as tutorials and explainer videos—have the longest shelf life. These assets continue accumulating views and watch time over several years, making them essential for long-term engagement in 2025.
8. SEO remains the #1 traffic source for evergreen content
BrightEdge reports that over 53% of traffic to evergreen content comes from organic search. In 2025, this trend continues as search engines become even better at surfacing helpful, long-lasting content over clickbait or trending posts.
9. Pillar pages and topic clusters improve search rankings long-term
Brands using evergreen content in structured formats—such as pillar pages supported by topic clusters—are seeing long-term improvements in SEO rankings and authority. This structure is becoming standard in 2025 for brands focused on visibility and traffic growth.
10. Evergreen content has 4x higher ROI than seasonal content
Demand Metric found that evergreen content delivers a 4x return on investment compared to time-sensitive or seasonal content. This statistic continues to hold weight in 2025, especially for lean teams needing sustainable growth with fewer resources.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 and Future Implications
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #1. 70% of marketers actively invest in content marketing
A consistent 70% of marketers continue to prioritize content marketing as a core part of their strategy, according to HubSpot. This level of commitment hasn’t fluctuated much in the past five years, which signals the reliability and long-term value of content efforts—especially evergreen ones. Even with the rise of AI-generated content, marketers are still allocating budgets toward quality, authoritative material that compounds in value.
As we move deeper into 2025, the race to differentiate will be less about quantity and more about evergreen depth and usability. Marketers who master creating foundational resources will maintain audience trust longer than brands chasing short-lived trends. Expect this 70% to climb slightly as more businesses move away from paid-only strategies toward sustainable traffic sources.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #2. Evergreen blog posts can generate 38% of all traffic
Ahrefs reports that evergreen blog content can account for 38% of a website’s total traffic—sometimes even more depending on the niche. This shows how durable content, especially how-to guides or tutorials, can act as a traffic engine for years without losing relevance. Marketers are beginning to rethink their content mix, investing less in time-sensitive pieces and more in timeless ones that answer recurring search queries.
In 2025, content marketers are using this data to justify deeper research, better formatting, and topic clustering around evergreen subjects. The ROI of evergreen content also means fewer resources are needed for constant publishing, making it ideal for lean teams. As SEO evolves, search engines will increasingly reward comprehensive and helpful content that stands the test of time.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #3. Evergreen content ranks in the top 10 for over 2+ years
According to Animalz, top-performing evergreen content often holds a top 10 Google ranking for two years or more before experiencing noticeable traffic decline. This makes it incredibly valuable for SEO-focused brands aiming for long-term visibility. In 2025, the ability to hold these positions with minimal upkeep is more relevant than ever, especially as organic competition grows and content budgets tighten.
Marketers are adopting content decay tracking tools to preserve rankings through small updates rather than frequent overhauls. This also ties into content pruning strategies, where low-performing pages are either refreshed or removed to give more SEO weight to high-value evergreen posts. Looking ahead, maintaining top SERP positions will depend more on refreshing evergreen assets than creating entirely new ones.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #4. Compounding blog posts account for 10% of content but generate 38% of traffic
HubSpot defines “compounding blog posts” as content that increases in traffic over time, and they report that just 10% of posts tend to fit this profile—yet those drive 38% of total blog traffic. This highlights the asymmetrical value in content marketing, where a small fraction of posts deliver the bulk of performance.
In 2025, content strategies are focusing less on frequent publishing and more on producing compounding pieces tied to evergreen topics. These include step-by-step guides, resource lists, or problem-solving content that naturally ranks and earns backlinks. Marketers are now designing campaigns around a few high-potential posts instead of a broad content calendar. This data is pushing teams to prioritize long-term planning, content depth, and integrated keyword strategies to generate consistent compounding value.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #5. 81% of companies use blogging as a primary content strategy
The Content Marketing Institute reports that 81% of companies rely on blogging as a key part of their content strategy. This enduring format continues to evolve but remains central to digital communication, especially in B2B and SEO-driven brands. In 2025, evergreen blogging has shifted from just writing articles to building interactive guides, embedded video walkthroughs, and topic cluster hubs.
Even with video and social content gaining traction, blogs are where detailed, searchable evergreen content thrives. Brands that treat blogs like living knowledge centers—updating, optimizing, and linking them—will see stronger results than those treating them as static content dumps. The enduring popularity of blogging also means more competition, making high-quality evergreen content even more essential to stand out.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #6. Updating old evergreen posts can increase traffic by over 106%
Orbit Media reveals that refreshing existing evergreen blog content can more than double its traffic, sometimes increasing views by 106% or more. This strategy is not only cost-effective but essential for retaining search engine visibility as algorithms evolve. In 2025, content refresh cycles are being integrated into editorial calendars as a must-have practice, not an afterthought.
Teams are now prioritizing internal link audits, image updates, re-optimization of meta tags, and factual accuracy to boost old content performance. It’s no longer enough to publish and forget—ongoing content maintenance is part of every serious brand’s playbook. With generative AI streamlining this process, expect more brands to scale updates and keep evergreen pages fresh for maximum ROI.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #7. Videos with evergreen topics continue to perform years after publishing
Wistia’s research shows that evergreen video content—such as tutorials, product demos, and FAQs—tends to perform well long after publishing. These videos not only accumulate views but also drive engagement and conversions across a long time horizon. In 2025, brands are embedding these videos into evergreen blog posts, email drip campaigns, and knowledge bases.
With platforms like YouTube favoring consistent watch time, evergreen videos are proving more valuable than viral content with short lifespans. Businesses are now budgeting for high-quality video production aimed at durability rather than trends. This has led to a shift toward timeless video formats that align with long-term buyer needs, rather than seasonal marketing pushes.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #8. SEO remains the #1 traffic source for evergreen content
BrightEdge confirms that more than 50% of all traffic to evergreen content still comes from organic search. Despite changes in algorithm preferences and the growing noise online, search remains the most reliable driver for long-term content.
In 2025, brands are prioritizing structured data, semantic keyword research, and clean internal linking to maximize this traffic channel. Evergreen content often forms the backbone of content clusters and authority hubs, feeding into overall domain strength. As Google rewards content that is both helpful and lasting, evergreen SEO tactics will outperform trend-driven optimizations. The synergy between SEO and evergreen planning is no longer optional—it’s the foundation of sustainable digital growth.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #9. Pillar pages and topic clusters improve search rankings long-term
Moz emphasizes that using evergreen content within pillar pages and topic clusters leads to long-term SEO success. These structures signal to search engines that a brand owns authority in a given topic area. In 2025, content marketers are architecting entire site structures around evergreen clusters to reduce bounce rates, improve dwell time, and consolidate link equity.
Rather than focusing on isolated keywords, they’re building deep, interconnected networks of content. Evergreen pieces within these clusters are updated regularly to keep the overall structure fresh and optimized. This strategy will become even more vital as AI search tools reward content ecosystems over fragmented one-off posts.
TOP EVERGREEN CONTENT MARKETING STATISTICS 2025 #10. Evergreen content has 4x higher ROI than seasonal content
Demand Metric data shows that evergreen content can generate four times the return on investment compared to seasonal or trend-based content. This ROI comes from the compounding benefits of sustained traffic, lead generation, and SEO value. In 2025, marketing teams are factoring this stat into budget allocations, choosing to create fewer, higher-quality evergreen assets over larger volumes of temporary content.
With analytics platforms now tracking lifetime content performance more accurately, ROI transparency has never been clearer. The brands winning in this space are those treating evergreen content as strategic infrastructure, not filler. As economic pressures rise, the demand for low-maintenance, high-yield content will only grow.
The Future of Content Belongs to Evergreen Strategies
The strongest content strategies in 2025 are anchored in consistency, relevance, and longevity—and that’s exactly where evergreen content excels. Unlike campaign-specific pieces that lose value quickly, evergreen formats continue delivering results long after the initial push. They act as digital assets, bringing in traffic, building authority, and supporting lead generation with minimal upkeep.
As algorithms get smarter and competition intensifies, timeless content that prioritizes clarity, depth, and usefulness will outperform reactive, trend-chasing posts. The power of evergreen content lies in its ability to adapt to changing search behaviors and evolving consumer needs without losing its effectiveness. By continually meeting the demands for reliable, high-quality information, it becomes a key driver in maintaining organic visibility and engagement. As the digital landscape becomes more saturated, brands that invest in creating valuable, enduring content will be the ones who establish lasting connections with their audiences.
Brands that focus on answering foundational questions and solving ongoing problems will see greater returns year after year. Evergreen strategies also make repurposing easier, allowing teams to scale across formats like email, video, and social without starting from scratch. Looking ahead, the smartest marketers will treat evergreen content not just as content—but as infrastructure for long-term growth.
Sources:
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- https://www.hubspot.com/state-of-marketing
- https://ahrefs.com/blog/evergreen-content/
- https://animalz.co/blog/content-decay/
- https://contentmarketinginstitute.com/articles/content-marketing-statistics
- https://www.sixthcitymarketing.com/content-marketing-stats
- https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics
- https://www.taboola.com/marketing-hub/content-marketing-statistics