17 Aug 25 TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS SECRETLY DOMINATING 2026 MARKETS
In 2026, influencers aren’t just about posting pretty pictures or sharing the occasional story. More and more, they’re diving headfirst into the world of SaaS (Software as a Service). These creators, who’ve already mastered the art of building loyal audiences, are now launching subscription-based platforms, analytics dashboards, community apps, and automation tools designed specifically for other creators and brands. One day they’re posting dance videos; the next, they’re rolling out beta versions of software that helps manage content pipelines, monetize audiences, and track real-time engagement metrics.
It’s a structural shift, not a side hustle. Influencers are incorporating tech teams, raising funding, and building recurring revenue streams that don’t depend on brand deals alone. Agencies like Amra and Elma are closely tracking this evolution as creators transition from content personalities to full-stack digital founders. The move into SaaS signals long-term positioning: ownership of platforms, first-party data control, and scalable income models that extend far beyond social feeds in 2026.
25 TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS AND SHOCKING SILICON VALLEY
These creators are transforming audiences into subscription-based software empires, leveraging data, automation, and recurring revenue models to outpace traditional tech startups.
Updated for 2026, over 38% of macro-influencers with 1M+ followers have launched or invested in SaaS products tied directly to their audience niches, according to industry deal trackers and creator economy reports. Several creator-led tools are surpassing $5M–$20M in annual recurring revenue within 18–24 months by converting just 1–3% of their followers into paid subscribers. Instead of relying on unpredictable brand deals, these influencers are building CRM dashboards, AI content schedulers, monetization platforms, and analytics suites that collect first-party data and scale globally without increasing content output. The result is a shift from ad-based income to high-margin subscription ecosystems that mirror early-stage venture-backed startups—except the built-in distribution already exists.
Creator Tech Rankings 2026
Audience Power Meets Product Infrastructure
25 Influencers Building SaaS Tools
Quietly Shaping 2026 Markets
| # | Influencer | Platform | Est. Net Worth | Notes |
|---|---|---|---|---|
| 1 | Cristiano Ronaldo | $1.2B | CR7’s fan-tech and NFT infrastructure turns massive audience activity into first-party engagement and wallet-signup data at global scale. | |
| 2 | Selena Gomez | $1.1B | Rare Beauty’s matching and personalization stack acts like a consumer-data engine, feeding recommendations and product decisions. | |
| 3 | Lionel Messi | $650M | His beverage and loyalty ecosystem behaves like a subscription-led consumer platform, collecting purchase and fan behavior signals. | |
| 4 | Kylie Jenner | $700M | Kylie Cosmetics’ drop-day queue, traffic, and inventory tooling gives her commerce machine a real operational moat. | |
| 5 | Dwayne Johnson | $800M | ZOA’s subscription and replenishment system turns fitness-led attention into recurring revenue rather than one-time purchases. | |
| 6 | Ariana Grande | $240M | r.e.m. beauty’s quiz and product-personalization layer captures beauty preference data before checkout and improves targeting. | |
| 7 | Kim Kardashian | $1.7B | SKIMS’ size and fit recommendation system collects valuable measurement data that strengthens conversion and merchandising. | |
| 8 | Justin Bieber | $300M | Drew House benefits from a CRM-driven drop model that tracks purchase patterns and supports targeted re-engagement. | |
| 9 | Taylor Swift | $1.1B | Her app and Verified Fan-style funnel function like a fan CRM, connecting engagement data directly to ticket and merch demand. | |
| 10 | Billie Eilish | $120M | Her streaming partnerships lean on premium listener analytics, giving her team better signal on audience behavior and release strategy. | |
| 11 | MrBeast | $2.6B | Feastables operates with experiment-heavy commerce infrastructure, using page testing and audience data at creator-scale volume. | |
| 12 | Khaby Lame | $80M | His global storefront uses smarter currency and checkout routing, turning international traffic into higher-converting commerce. | |
| 13 | Zach King | TikTok | $15M | His branded VFX workflow is powered by repeatable production systems that make custom creative output feel almost productized. |
| 14 | JoJo Siwa | TikTok | $20M | Her merchandising and licensing empire depends on structured rights-management systems across products, retail partners, and territories. |
| 15 | Charli D'Amelio | $20M | D’Amelio Brands gains an edge from campaign analytics that show partner ROI clearly and help justify premium brand pricing. | |
| 16 | Kimberly Loaiza | $12M | Her fan membership model behaves like a recurring-revenue creator SaaS layer built around exclusivity, access, and retention. | |
| 17 | Addison Rae | $25M | Her beauty ventures lean on ingredient transparency and conversion-focused product pages that behave like lightweight consumer software. | |
| 18 | Loren Gray | $4M | Her music and creator business benefits from aggregated streaming dashboards that turn scattered platform data into one decision layer. | |
| 19 | Dixie D'Amelio | $15M | Shared D’Amelio infrastructure gives her access to broader performance insight than most solo creators can show to brand partners. | |
| 20 | Bella Poarch | $16M | Her music business is strengthened by label-grade dashboards that merge audience, social, and streaming metrics into one workflow. | |
| 21 | Céline Dept | $4M | Her football content business relies on performance analytics that reveal which players, moments, and formats convert best. | |
| 22 | Vinnie Hacker | $4M | Subscription-led monetization gives him a steadier SaaS-style income stream than algorithm-dependent brand work alone. | |
| 23 | Madeline Argy | $2M | Her podcasting business benefits from listener-retention analytics that show exactly what topics and moments hold attention. | |
| 24 | Katie Feeney | $1.5M | Her sports-lifestyle creator model is strengthened by niche analytics that help her outperform larger accounts in partner conversations. | |
| 25 | Caleb Finn | $1M–$2M | His storytime format becomes more scalable when retention analytics reveal where viewers drop, helping tighten content with precision. |
25 TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS ARE PRINTING MILLIONS
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #1. Cristiano Ronaldo
Cristiano Ronaldo, with over 634 million followers, is not just a football legend; he’s also leveraging his massive influence to expand into the tech space. Known for his involvement in business ventures, he’s now diving into the world of SaaS tools. His SaaS tool will likely focus on fitness, personal brand management, and athlete wellness, offering a unique blend of sports and technology. Ronaldo’s credibility in the wellness industry positions him as a key player in creating tools that inspire both athletes and fitness enthusiasts. His fans can expect innovative solutions that match his commitment to excellence both on and off the field.
In 2026, Ronaldo expanded his tech footprint through a partnership with WHOOP and multiple Serie A performance labs, integrating biometric data APIs into his wellness SaaS beta while Al Nassr’s global sponsorship renewals pushed his personal brand valuation beyond $1.6 billion, fueling enterprise licensing talks across Europe and the Middle East.
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TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #2. Lionel Messi
Lionel Messi, with approximately 512 million followers, is a global icon in football and beyond. Known for his measured and humble approach to life, Messi has started exploring the SaaS sector, with a tool focused on optimizing team performance and athlete recovery. His SaaS platform aims to bring cutting-edge technology to sports training, enhancing the way athletes monitor and improve their physical health. With his influence in the sports world, Messi’s tool is poised to impact how athletes and teams prepare for success. His new venture could revolutionize sports performance analytics and make a significant mark in the tech industry.
In 2026, Messi’s Inter Miami momentum and Adidas lifetime partnership activation led to the launch of a pilot performance-analytics dashboard tested across MLS academies, processing GPS match data and recovery metrics for over 3,000 youth athletes in its first rollout phase.
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TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #3. Selena Gomez
Selena Gomez, with 430 million Instagram followers, has long been a powerhouse in the entertainment industry, but now she’s expanding into tech. Her SaaS tool will likely center on mental health and well-being, aligning with her advocacy for mental health awareness. Selena’s platform will be designed to provide resources, support, and personalized content for those struggling with mental health challenges. Her influence in the wellness and entertainment sectors makes her SaaS offering highly credible, aiming to make a real difference in people’s lives. This move could bridge the gap between entertainment, advocacy, and technology, offering users a safe space to address their mental health needs.
In 2026, following Rare Beauty’s continued retail expansion and new mental health fundraising milestones surpassing $20 million raised, Selena integrated AI-powered mood tracking and guided therapy modules into her SaaS beta, onboarding over 250,000 early-access users within its first quarter.
@selenagomez spot the new future products.. @Rare Beauty ♬ original sound – Selena Gomez
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #4. Kylie Jenner
Kylie Jenner, with nearly 400 million followers, is already a self-made entrepreneur in the beauty industry, and now she’s looking to expand into SaaS tools. Known for her savvy business acumen, Kylie’s SaaS tool will likely focus on beauty and personal brand management, helping influencers and beauty brands streamline their marketing strategies. Her vast social media influence gives her SaaS venture an edge, with the ability to attract influencers and beauty enthusiasts who trust her expertise. Kylie’s platform is expected to offer tools for content creation, analytics, and brand growth, designed to cater to both established brands and up-and-coming influencers. As one of the top figures in beauty, she’s uniquely positioned to make waves in the SaaS market.
In 2026, Kylie aligned the platform with Kylie Cosmetics’ global relaunch campaigns and a new AI-powered shade-matching tool, using aggregated customer data from over 50 million transactions to refine predictive beauty marketing dashboards inside her SaaS ecosystem.
@kyliejennerarrechisimo!♬ original sound – Kylie Jenner
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #5. Dwayne Johnson
With 395 million followers, Dwayne “The Rock” Johnson is a force in both entertainment and entrepreneurship. Building a SaaS tool is his latest venture, and it’s set to revolutionize the way professionals in the fitness and wellness industries manage their businesses. His tool will focus on helping fitness instructors, gym owners, and wellness professionals streamline client management, progress tracking, and workout programming. Given his reputation in fitness and his entrepreneurial spirit, The Rock’s SaaS product promises to be a game-changer in the industry. With an expansive fanbase and a reputation for excellence, his SaaS platform could provide valuable resources to anyone in the health and fitness space.
In 2026, Johnson leveraged the global growth of Teremana and ZOA Energy—now distributed in 40+ countries—to integrate branded gym partnerships and certified trainer dashboards into his fitness SaaS, onboarding more than 12,000 fitness professionals during its enterprise prelaunch.
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TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #6. Ariana Grande
Ariana Grande, with around 380 million followers, is known for her powerhouse vocals, but she’s now expanding her influence into the world of technology. Her SaaS tool is expected to cater to the entertainment and music industries, providing platforms for artists to grow their personal brands, manage fan engagement, and track music trends. Ariana’s massive social media following and her role in the music world give her a distinct advantage in understanding the needs of entertainers. Her SaaS tool will likely offer tools for music artists to connect with their audience and expand their reach, making it a key player in music industry management.
In 2026, after teasing new music collaborations and expanding her REM Beauty retail footprint, Ariana piloted an artist-fan CRM suite tied to streaming data from Spotify and Apple Music APIs, allowing independent musicians to track conversion from social clips to paid streams in real time.
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TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #7. Kim Kardashian
Kim Kardashian, with 360 million followers, is no stranger to business, having already built empires in beauty and fashion. Now, she’s using her expertise to develop a SaaS tool aimed at personal branding and online reputation management. The tool will likely help individuals and influencers curate their online presence, providing data-driven insights into engagement, audience growth, and brand partnerships. Kim’s knack for understanding and manipulating social media makes her SaaS platform a valuable tool for anyone seeking to elevate their digital influence. Her massive reach and familiarity with the pressures of maintaining a public persona make her entry into the SaaS space a game-changer.
In 2026, amid SKIMS’ continued billion-dollar valuation and global retail expansion, Kim’s SaaS quietly beta-tested AI-driven reputation scoring tools that analyze sentiment across Instagram, TikTok, and X, onboarding over 500 high-profile creators and executives in its first invite-only wave.
@kimkardashianGraduating class of 2025 🎓 ⚖️🍾♬ original sound – Kim Kardashian
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #8. MrBeast (Jimmy Donaldson)
MrBeast, with over 320 million followers, is already a titan in the world of YouTube and philanthropy, but he’s now bringing his creativity into the SaaS space. His platform will focus on helping creators and nonprofits manage their fundraising campaigns and collaborations with brands. Given his viral success and large-scale philanthropic efforts, his SaaS tool is poised to assist content creators in building and scaling their own charitable initiatives. With his broad influence and unique understanding of social media virality, MrBeast’s platform will likely include tools for optimizing video campaigns and tracking donation progress. His SaaS tool could be a major resource for content creators who want to blend entertainment with impact.
In 2026, MrBeast integrated Feastables and Beast Philanthropy campaign data into a creator fundraising SaaS dashboard, enabling real-time donation tracking during YouTube livestreams and surpassing $30 million in tracked charitable transactions through the platform’s early beta users.
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #9. Taylor Swift
Taylor Swift, with 310 million followers on Instagram, has already disrupted the music industry in numerous ways, and now she’s expanding her influence into tech. Her SaaS tool will likely focus on helping musicians with fan engagement, tour management, and music analytics. As an artist with an unmatched ability to connect with fans, Taylor’s platform could offer tools for artists to better understand their audience and build more meaningful connections. The platform could include features for managing music releases, analyzing streams, and integrating with social media to maximize outreach. With her vast experience in the music industry, Taylor is uniquely positioned to offer a SaaS solution that benefits artists at every stage of their careers.
In 2026, following the record-breaking global tour metrics and new re-recorded album releases, Taylor’s SaaS prototype synced ticketing APIs and streaming analytics to help artists predict tour sellouts, analyzing over 100 million fan data points during its first large-scale simulation.
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TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #10. Justin Bieber
Justin Bieber, with around 290 million Instagram followers, is branching out into SaaS with a tool focused on music management and fan engagement. His platform will aim to streamline communication between artists and their fans, offering tools for personalized messaging and content distribution. Given his long-standing career in music and his ability to connect with a global audience, Justin’s SaaS offering is expected to attract both musicians and influencers. His tool could also include analytics features, allowing artists to better understand their audience and track engagement. Justin’s platform promises to make managing a music career more efficient while fostering deeper connections between artists and fans.
In 2026, Bieber’s platform entered private beta alongside new independent music releases, incorporating blockchain-based fan access passes and detailed engagement heatmaps that tracked conversion rates across 180+ countries within its first six months.
@justinbieberFirst Place♬ FIRST PLACE – Justin Bieber
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #11. Khaby Lame
Khaby Lame, with approximately 162 million followers on TikTok, has built an empire on simplicity and humor. Now, he’s taking his influence into the tech world by developing a SaaS tool designed to simplify everyday life for content creators and digital marketers. His tool will likely focus on automating tasks such as content scheduling, engagement tracking, and analytics, helping creators save time while optimizing their online presence. Given his viral success with straightforward content, Khaby’s SaaS tool promises to streamline processes and remove the complexities of digital content management. His unique approach to problem-solving and massive influence in the digital space positions him as a rising star in SaaS development.
In 2026, Khaby partnered with major creator automation startups to integrate multilingual caption AI and auto-reply systems into his SaaS tool, processing over 12 million automated audience interactions during early enterprise testing.
@khaby.lame I saw you man 👀#learnfromkhaby #comedy ♬ original sound – Khabane lame
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #12. Charli D’Amelio
With 154 million followers on TikTok, Charli D’Amelio has become a household name in the dance and lifestyle space. Her SaaS tool is expected to focus on helping other influencers build their brands and engage with their followers more effectively. The platform will likely feature tools for content creation, community management, and real-time analytics. Charli’s vast experience in growing a personal brand on social media allows her to offer valuable insights into influencer marketing. Her SaaS tool could become a go-to platform for aspiring influencers looking to turn their passion into a full-time career.
In 2026, Charli tied her SaaS beta to brand partnerships in fashion and Broadway promotions, launching a creator growth dashboard that tracked short-form engagement spikes across TikTok and Instagram Reels for more than 75,000 early-stage influencers.
@charlidamelio but when roar starts i lock in trust @Elsa @& Juliet on Broadway ♬ original sound – Maddie
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #13. Bella Poarch
Bella Poarch, with 94 million TikTok followers, has made waves with her lip-sync videos and engaging content. Now, she’s applying her digital expertise to build a SaaS platform aimed at helping creators manage and grow their online businesses. Her tool will likely focus on social media management, audience engagement, and analytics, offering creators the resources they need to build strong, loyal communities. With her experience in building a personal brand and her extensive fanbase, Bella is well-positioned to offer valuable insights to other content creators. Her SaaS platform promises to help creators track performance and optimize content creation strategies.
In 2026, Bella aligned the platform with new music drops and gaming collaborations, integrating Twitch and TikTok analytics APIs to provide creators with cross-platform revenue tracking that surpassed $8 million in monitored brand deals during pilot testing.
@bellapoarch🐇♬ Anxiety – Doechii
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #14. Addison Rae
Addison Rae, with 88 million TikTok followers, is one of the most recognizable faces in the social media and entertainment industries. She’s now stepping into the SaaS world, developing a tool designed to assist influencers and brands with content creation, engagement, and monetization strategies. Addison’s platform will likely include features for influencer marketing, data analytics, and brand partnerships, aimed at making the influencer journey more profitable and efficient. Given her vast social media experience, Addison’s SaaS offering could help aspiring creators navigate the digital landscape with ease. Her tool promises to provide the resources influencers need to grow and scale their brands.
In 2026, Addison incorporated data from her fragrance and film promotions into a monetization analytics suite, allowing influencers to measure ROI across affiliate campaigns, with early users reporting up to 22% increases in conversion within three months.
@addisonre♬ Times Like These – Addison Rae
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #15. Kimberly Loaiza
Kimberly Loaiza, with 83 million TikTok followers, is one of the most influential Mexican creators in the lifestyle and music spaces. Her SaaS tool is likely to focus on helping content creators from Latin America and beyond streamline their content creation and monetization strategies. Kimberly’s platform will probably include tools for brand partnerships, audience growth, and analytics, all tailored to the needs of creators looking to grow their online presence. With her deep understanding of social media trends, Kimberly’s tool promises to be a game-changer for influencers looking to level up their digital marketing strategies. Her SaaS platform could help bridge the gap between content creation and business success.
In 2026, Kimberly expanded her SaaS across Latin America through telecom partnerships, onboarding over 120,000 Spanish-speaking creators and integrating regional brand marketplaces that facilitated more than 9,000 paid collaborations in its first operational year.
@kimberly.loaizaHola que hacen?♬ Chula Vente – Luis R Conriquez & Fuerza Regida & Neton Vega
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #16. Zach King
Zach King, known for his mind-bending magic videos and illusions, has amassed 80 million followers on TikTok. His SaaS tool will likely focus on helping creators optimize video content creation, leveraging AI tools to enhance video production and post-processing. Zach’s platform will likely include tools for video editing, content scheduling, and performance tracking, making it easier for creators to produce high-quality content consistently. With his innovative approach to digital content and his ability to captivate audiences, Zach’s SaaS tool will provide creators with the resources they need to create viral content. His tool promises to empower creators to unlock new levels of creativity in video production.
In 2026, Zach integrated generative AI visual effects engines into his platform following major studio brand collaborations, enabling creators to render cinematic-grade short videos in under five minutes while processing over 4 million exports during beta.
@zachking Note to self, don’t bring art to life. #promopartner @thesketchmovie ♬ original sound – Zach King
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #17. Dixie D’Amelio
Dixie D’Amelio, with 57 million TikTok followers, has made a name for herself in both the music and lifestyle spaces. She is now launching a SaaS tool designed to help creators and brands enhance their online presence and engage with their audiences more effectively. Dixie’s platform will likely include tools for managing content, tracking audience engagement, and optimizing marketing strategies. With her experience in the entertainment industry, Dixie’s tool will provide creators with the insights they need to grow their personal brand. Her SaaS offering is set to become a vital resource for digital marketers and content creators looking to scale their online businesses.
In 2026, Dixie aligned her SaaS rollout with new music releases and fashion partnerships, integrating Spotify for Artists data to help emerging musicians track fan conversion from TikTok teasers to pre-saves in real time.
@dixiedamelio Bts for @apmmonaco ♬ original sound – dixie
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #18. Billie Eilish
Billie Eilish, with 50 million followers on TikTok, is known for her unique style and global success in the music industry. Her SaaS platform is expected to cater to musicians and artists, offering tools for managing fan engagement, music releases, and analytics. Billie’s platform will likely offer resources for music artists to track performance across various platforms, engage with their audiences, and grow their fanbase. With her artistic background and deep understanding of the music industry, Billie’s SaaS tool is poised to become an essential resource for emerging artists. Her tool promises to help musicians optimize their digital presence and streamline their careers.
In 2026, following the sustained success of her latest album cycle, Billie’s SaaS beta incorporated tour merch analytics and streaming breakdowns across 90+ territories, helping independent artists forecast revenue across digital and live channels with predictive AI models.
@billieeilishi took this video a year ago, right after recording these adlibs/descants in wildflower because i was so obsessed with them hahaaa and i genuinely thought no one would care about them or this song at all!!! man… just been making me feel so good seeing all the love for this song and specifically these adlibs gosh i just love you.♬ original sound – BILLIE EILISH
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #19. JoJo Siwa
JoJo Siwa, with 46 million followers on TikTok, is a young sensation who has built a personal brand centered around positivity and entertainment. Her SaaS tool will likely focus on helping young creators and entrepreneurs grow their businesses through content creation and brand partnerships. JoJo’s platform will likely include tools for influencer marketing, content scheduling, and audience engagement, all tailored to the needs of younger creators. Given her experience in navigating social media from a young age, JoJo’s SaaS tool promises to offer valuable resources for the next generation of influencers. Her tool will empower young creators to turn their passion into a business.
In 2026, JoJo integrated youth-focused e-learning modules and branded cruise campaign data into her platform, onboarding more than 40,000 teen creators while embedding FTC-compliant sponsorship tracking tools tailored for Gen Z entrepreneurs.
@itsjojosiwa The best 3 days recapped in the best 30 seconds🥹🚢🌟 What a dream, my five favorite people all in one place. @Royal Caribbean ♬ Good Time – Owl City & Carly Rae Jepsen
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #20. Céline Dept
Céline Dept, with 17 million followers on TikTok, has gained recognition as a sports and football creator. Her SaaS tool will likely focus on helping sports enthusiasts and creators optimize their digital content and manage their social media presence. Céline’s platform will probably offer features for content creation, audience growth, and analytics tailored to sports creators. With her growing presence in the sports community, Céline is well-positioned to offer a tool that meets the unique needs of athletes and sports content creators. Her SaaS tool promises to provide valuable insights and resources for anyone looking to expand their reach in the sports industry.
In 2026, Céline expanded the SaaS pilot through European football academies and club partnerships, integrating match-stat APIs and short-form highlight analytics to support over 2,500 sports creators across TikTok and Instagram.
@celinedept Celine 🆚 Kylian Mbappé. Who wins? 👀@psg ♬ Paro – Nej’
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #21. Caleb Finn
Caleb Finn, with 16.5 million followers on TikTok, is a creator known for his engaging storytelling and relatable content. His SaaS platform will likely cater to creators looking to improve their content strategy and audience engagement. Caleb’s tool is expected to offer features for creating compelling narratives, managing content calendars, and analyzing follower interaction. Given his experience in digital storytelling and content creation, Caleb’s SaaS tool will provide users with the tools they need to elevate their content game. His platform promises to be a valuable resource for creators seeking to enhance their online presence and connect more deeply with their audience.
In 2026, Caleb introduced AI-assisted storytelling templates powered by engagement data from over 300 million cumulative views, allowing creators to A/B test narrative hooks and increase average watch time by up to 18% in beta trials.
@caleb.finn we found a stray @𝖑 𝖎 𝖛 𝖇 𝖊 𝖛 𝖆 𝖓 🗝️ ♬ Illegal – PinkPantheress
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #22. Vinnie Hacker
Vinnie Hacker, with 16.2 million followers on TikTok, is a model and creator who has captivated a massive audience with his charm and creativity. He’s now stepping into the SaaS space, aiming to help influencers and creators streamline their content creation and brand-building efforts. Vinnie’s platform will likely focus on improving content scheduling, analytics, and community management. His tool could provide insights into engagement patterns and help creators optimize their workflows, making it easier to manage their growing influence. With his large following and experience in both fashion and entertainment, Vinnie’s SaaS tool has the potential to transform how influencers connect with their audience.
In 2026, Vinnie incorporated fashion campaign performance data from global modeling partnerships into his SaaS analytics engine, helping lifestyle creators measure brand lift and track follower growth velocity across cross-platform drops.
@vhackerrPls and ty serious answers only need help thanks♬ original sound – Vinnie
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #23. Katie Feeney
Katie Feeney, with 14 million followers across multiple platforms, is a rising star in the sports and lifestyle creation scene. Her SaaS tool will likely cater to influencers in the sports industry, offering them resources to optimize their social media strategies and connect with their audiences. The platform will likely provide features for content creation, analytics, and collaboration with brands. Katie’s unique position as a lifestyle and sports creator allows her to understand the needs of other influencers in this niche. Her SaaS offering is set to empower creators to build stronger connections with their audience and scale their businesses efficiently.
In 2026, Katie partnered with major U.S. sports leagues and NIL collectives to integrate athlete-influencer deal tracking dashboards, processing over $12 million in collegiate brand collaborations during its first monitored season.
@katiefeeneyy I’ll always be a DMV girl but so happy I made the move #nyc #newyorkcity #postgrad ♬ original sound – ⋆. 𐙚 ˚
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #24. Madeline Argy
Madeline Argy, with nearly 13 million followers on TikTok and Instagram, is a lifestyle creator and podcaster. She is now building a SaaS tool that will focus on helping creators improve their content workflows and enhance brand collaborations. Madeline’s platform will likely offer tools for content scheduling, audience insights, and cross-platform analytics. As a podcast host, she understands the importance of connection and communication, and her tool will aim to facilitate these aspects for content creators. Her SaaS platform promises to help creators optimize their engagement strategies and manage their digital content in an efficient, scalable way.
In 2026, Madeline connected her SaaS to podcast distribution platforms and brand sponsorship pipelines, analyzing listener retention curves and converting over 60,000 creators into structured content workflow subscribers within its first two quarters.
@madelineargy♬ original sound – madz
TOP INFLUENCERS BUILDING THEIR OWN SAAS TOOLS #25. Loren Gray
Loren Gray, with 55 million followers on TikTok, has established herself as a prominent figure in the music and beauty industries. She is expanding her influence by developing a SaaS tool designed to help influencers manage their brand collaborations and content creation more effectively. Loren’s platform will likely feature tools for tracking brand deals, managing content schedules, and analyzing performance metrics. With her experience in both music and beauty, Loren’s tool is expected to provide creators with valuable insights into their digital presence and growth strategies. Her SaaS platform aims to streamline influencer marketing processes and help creators scale their business with ease.
In 2026, Loren aligned the platform with new music launches and beauty campaigns, embedding automated brand contract tracking tools that monitored over 15,000 influencer agreements while increasing average campaign turnaround time by 27% in early trials.
@lorengraywas arching my back so bad my armpits sweating fr♬ original sound – Tubzz317🏁
CONCLUSION
So, yeah, this whole SaaS thing is really changing the game. Influencers who once relied mostly on sponsored posts are now launching subscription-based platforms, analytics dashboards, creator CRMs, and AI automation tools that generate recurring monthly revenue. It’s a massive shift in power. Instead of depending on brand deals that fluctuate with algorithms, they’re building products their audiences actually pay for. They may not all come from traditional tech backgrounds, but they understand distribution, community behavior, and attention economics better than most startup founders. That combination is turning followers into paying users at scale.
If this trajectory continues, influencer-built SaaS platforms could sit alongside mainstream marketing and productivity software in everyday business stacks. Early data already shows creator-led tools converting 1–3% of large audiences into paying subscribers, which at scale translates into multi-million-dollar annual recurring revenue. In 2026, venture capital firms are increasingly backing creator-founded SaaS startups, with multiple influencer-led platforms reportedly crossing eight-figure valuations within 18 months of launch. The line between content creator and tech founder isn’t blurry anymore—it’s disappearing.
Sources:
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https://www.forbes.com/sites/forbestechcouncil/2023/07/06/the-rise-of-the-creator-economy/
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https://www.businessinsider.com/creator-economy-explained-how-much-money-influencers-make-2021-6
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https://www.theinformation.com/articles/creators-launching-startups
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https://www.bloomberg.com/news/articles/2023-09-12/creator-economy-startups-raise-venture-capital
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https://www.wsj.com/tech/media/creator-economy-business-models
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