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top influencers in NYC

21 Jul 25 TOP INFLUENCERS IN NYC YOU WON’T BELIEVE ARE TAKING OVER 2026

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New York City has always been a magnet for creativity, and in 2026, it remains the epicenter of influencer culture. From viral artists on the subway to fashion-forward moms navigating Soho streets, NYC’s content creators are setting global trends across every platform. These influencers don’t just post pretty pictures—they define modern storytelling, mixing authenticity with aesthetic precision. Whether through TikTok skits, polished Instagram grids, or raw street interviews, they’ve built audiences in the millions by sharing their unique views of life in the city.

What makes these creators stand out isn’t just their follower count but how deeply they connect with their communities. Their influence stretches beyond social media, impacting fashion, wellness, entrepreneurship, and pop culture. In a fast-paced city where everyone’s hustling, these 25 individuals have carved out digital empires. From Gen Z comedy to high-fashion editorials, they cover every niche imaginable. Each one reflects a slice of New York—diverse, loud, brilliant, and always evolving. If you want to understand where trends are born in 2026, this list prepared by [Amra and Elma](https://www.amraandelma.com/) is where to start.

 

@devonrodriguezartIn 2017, I was sitting in the corner of my grandma’s living room in the South Bronx, the only place I had to paint. She gave me space when I didn’t have much else. My friend Michael (@siteb_studios) filmed these interviews years before anything of mine went viral. This was before my viral subway drawing reaction videos in 2020. But the subway was never a trend for me. It was my real life. I’d been drawing people down there since 2010, studying faces, cultures, stories. I just didn’t “blow up” until ten years later. That’s why I always say: don’t chase viral. Don’t chase the spotlight. Fall in love with the process. Fall in love with the craft. Success is usually just years of quiet work that nobody sees. There are so many chapters to this journey, growing up in the Bronx, the setbacks, the doubt, the perseverance. I put it all into my memoir. If you want to read the full story, you can pre-order at the link in my bio or at DevonRodriguezBook.com. Every pre-order brings me closer to becoming a New York Times Best Seller, and that goal means so much to me. I want to show the world that even if I’m from the Bronx, even if I was raised in poverty, even if I was abused, even if my father abandoned me, even if I’m Latino, I can still become a NY Times Bestseller! Thank you @penguinrandomhouse @oneworldbooks for believing in my life story 🙏🏼♥️♬ original sound – Devon Rodriguez

 

25 TOP INFLUENCERS IN NYC WHO ARE CHANGING EVERYTHING RIGHT NOW!

 

Discover the Top Influencers in NYC Who Are Shaping Global Trends and Defining 2026

 

@lizzzas/o to my fake assistant, she’s a real one♬ original sound – Liza Koshy


Updated for 2026, New York City influencers have expanded their reach in ways that were unimaginable just a few years ago. With some influencers now boasting over 50 million followers across multiple platforms, their digital empires are worth billions. These content creators aren’t just engaging their audiences—they’re shaping culture, driving commerce, and influencing everything from fashion to social movements. Brands are now signing multimillion-dollar deals with NYC influencers at an unprecedented pace, with an estimated 30% increase in influencer-led revenue streams year-over-year. NYC is no longer just a city of fashion and art—it’s a powerhouse of digital innovation.

 

MEET THE 25 TOP INFLUENCERS IN NYC WHO ARE TAKING OVER THE WORLD (Quick View)

 

25 Top Influencers in NYC 2026

NYC Creator Rankings 2026

The City That Never Stops Scrolling. 25 Top Influencers in NYC You Won't Believe Are Taking Over 2026
The New Yorkers Turning the Five Boroughs Into a Content Empire

Ranked by social media followers · 2026 counts · Industry niche & estimated net worth included

# Influencer Followers Industry Est. Net Worth & Revenue Context
1
Devon RodriguezArt & Portraits
Art & Portraits
Net Worth ~$3M Brand partnership day rates of $20K–$30K per sponsored content shoot with clients including HBO, Ford, Tommy Hilfiger, and Shakira's Ulta Beauty campaign, limited edition $199 watercolor print sales, online art course revenue, commission portrait income, and a Bronx-born subway-drawing origin story that TIME Magazine declared the world's most-followed artist — his 528M+ TikTok likes make him the most commercially powerful visual artist on social media and the definitive face of NYC-rooted creator culture globally.
Brand partnership day rates of $20K–$30K per sponsored content shoot with clients including HBO, Ford, Tommy Hilfiger, and Shakira's Ulta Beauty campaign, limited edition $199 watercolor print sales, online art course revenue, commission portrait income, and a Bronx-born subway-drawing origin story that TIME Magazine declared the world's most-followed artist — his 528M+ TikTok likes make him the most commercially powerful visual artist on social media and the definitive face of NYC-rooted creator culture globally.
2
Joe MeleComedy & Family
Comedy & Family
Net Worth ~$1.5M TikTok Creator Fund income, brand partnership campaign fees, family-friendly content sponsorship revenue, and a relatable NYC family and comedy content format with a fast-growing audience that drives strong engagement for lifestyle, family, and everyday consumer brands — his personality-led storytelling and authentic slice-of-New-York-life content positions him as a high-trust placement for brands seeking genuine and warmly humorous creator reach with a loyal multi-generational audience.
TikTok Creator Fund income, brand partnership campaign fees, family-friendly content sponsorship revenue, and a relatable NYC family and comedy content format with a fast-growing audience that drives strong engagement for lifestyle, family, and everyday consumer brands — his personality-led storytelling and authentic slice-of-New-York-life content positions him as a high-trust placement for brands seeking genuine and warmly humorous creator reach with a loyal multi-generational audience.
3
Liza KoshyComedy & Entertainment
Comedy & Entertainment
Net Worth ~$9M YouTube ad revenue from 18M+ subscribers and 2.4B+ lifetime views, acting income from Netflix's Work It and Double Dare hosting, Nickelodeon and MTV presenting fees, brand endorsements with Beats Electronics and Beyond Meat, and a first-generation Indian-American comedy platform that broke YouTube's subscriber growth record in 2017 — her multi-platform influence across TikTok, YouTube, and mainstream TV makes her one of NYC's most commercially diversified creator-to-entertainer crossover success stories.
YouTube ad revenue from 18M+ subscribers and 2.4B+ lifetime views, acting income from Netflix's Work It and Double Dare hosting, Nickelodeon and MTV presenting fees, brand endorsements with Beats Electronics and Beyond Meat, and a first-generation Indian-American comedy platform that broke YouTube's subscriber growth record in 2017 — her multi-platform influence across TikTok, YouTube, and mainstream TV makes her one of NYC's most commercially diversified creator-to-entertainer crossover success stories.
4
Chloe TingFitness & Health
Fitness & Health
Net Worth ~$4M YouTube ad revenue from 25.5M+ subscribers with pandemic-era viral growth driven by the "Get Abs in 2 Weeks" video surpassing 200M views, free fitness program website ad and affiliate revenue, activewear and health brand partnership fees, Streamy Award for Health & Wellness win, and a NYC-based Brunei-Australian fitness content format with a globally accessible no-equipment workout philosophy that sparked the #ChloeTingChallenge — one of TikTok's most replicated fitness movements to date.
YouTube ad revenue from 25.5M+ subscribers with pandemic-era viral growth driven by the "Get Abs in 2 Weeks" video surpassing 200M views, free fitness program website ad and affiliate revenue, activewear and health brand partnership fees, Streamy Award for Health & Wellness win, and a NYC-based Brunei-Australian fitness content format with a globally accessible no-equipment workout philosophy that sparked the #ChloeTingChallenge — one of TikTok's most replicated fitness movements to date.
5
Meredith DuxburyBeauty
Beauty
Net Worth ~$3M TikTok Creator Fund income, premium brand partnership fees from beauty companies attracted by her uniquely viral full-coverage foundation technique that has driven hundreds of millions of views, affiliate commission from a highly engaged beauty audience, and an unapologetically maximalist makeup application content format that made her one of NYC's most distinctive beauty presences on social media — her New York City backdrop and bold aesthetic make her a natural fit for luxury and prestige beauty brands seeking editorial-caliber creator placement.
TikTok Creator Fund income, premium brand partnership fees from beauty companies attracted by her uniquely viral full-coverage foundation technique that has driven hundreds of millions of views, affiliate commission from a highly engaged beauty audience, and an unapologetically maximalist makeup application content format that made her one of NYC's most distinctive beauty presences on social media — her New York City backdrop and bold aesthetic make her a natural fit for luxury and prestige beauty brands seeking editorial-caliber creator placement.
6
Haley KalilModeling & Lifestyle
Modeling & Lifestyle
Net Worth ~$3M Sports Illustrated Swimsuit model income, TikTok and YouTube brand partnership fees with 11.7B+ lifetime YouTube views, beauty and lifestyle sponsorship income, Miss USA Top 20 alumni credibility, and a science-graduate-turned-supermodel content format that bridges intelligent commentary and high-fashion modeling — her NYC-based modeling and lifestyle platform commands premium rates from fashion, beauty, and lifestyle brands seeking a creator with both mainstream modeling credibility and a massive, highly engaged Gen Z social audience.
Sports Illustrated Swimsuit model income, TikTok and YouTube brand partnership fees with 11.7B+ lifetime YouTube views, beauty and lifestyle sponsorship income, Miss USA Top 20 alumni credibility, and a science-graduate-turned-supermodel content format that bridges intelligent commentary and high-fashion modeling — her NYC-based modeling and lifestyle platform commands premium rates from fashion, beauty, and lifestyle brands seeking a creator with both mainstream modeling credibility and a massive, highly engaged Gen Z social audience.
7
Wisdom KayeFashion
Fashion
Net Worth ~$2M Luxury fashion and streetwear brand partnership campaign fees, TikTok Creator Fund income, editorial modeling income, affiliate commission from a style-conscious male fashion audience, and a Vogue-endorsed NYC menswear content format that Vogue described as one of the best-dressed men on the internet — his ability to blend high fashion with streetwear in a distinctly NYC visual language makes him one of the most commercially valuable male fashion creators on TikTok for brands targeting style-aspirational Gen Z and millennial male consumers.
Luxury fashion and streetwear brand partnership campaign fees, TikTok Creator Fund income, editorial modeling income, affiliate commission from a style-conscious male fashion audience, and a Vogue-endorsed NYC menswear content format that Vogue described as one of the best-dressed men on the internet — his ability to blend high fashion with streetwear in a distinctly NYC visual language makes him one of the most commercially valuable male fashion creators on TikTok for brands targeting style-aspirational Gen Z and millennial male consumers.
8
Danielle BernsteinFashion
Fashion
Net Worth ~$15M WeWoreWhat DTC fashion brand founder equity income spanning swimwear, denim, activewear, and overalls, Moe Assist tech company founder income, Macy's fashion line collaboration income, sponsored post rates of $35K–$50K per Instagram placement, Forbes 30 Under 30 recognition, and a Street-style-blog-to-fashion-empire trajectory from FIT New York that is one of the most studied creator-to-brand success stories in NYC fashion — her end-to-end ownership model from blog to brand to tech company sets her apart from pure-influencer peers.
WeWoreWhat DTC fashion brand founder equity income spanning swimwear, denim, activewear, and overalls, Moe Assist tech company founder income, Macy's fashion line collaboration income, sponsored post rates of $35K–$50K per Instagram placement, Forbes 30 Under 30 recognition, and a Street-style-blog-to-fashion-empire trajectory from FIT New York that is one of the most studied creator-to-brand success stories in NYC fashion — her end-to-end ownership model from blog to brand to tech company sets her apart from pure-influencer peers.
9
Dr. Holly Hatcher-FrazierDance & TV
Dance & TV
Net Worth ~$1.5M TV appearance and production fees, dance studio and performance income, brand partnership campaign fees, and a doctor-turned-dancer-turned-TV-personality content format that blends professional credibility with entertainment charisma — her NYC-rooted platform commands above-average rates from lifestyle, wellness, and entertainment brands seeking a creator who authentically bridges the worlds of medicine, performance, and social media with a community that is unusually diverse in age, background, and aspiration.
TV appearance and production fees, dance studio and performance income, brand partnership campaign fees, and a doctor-turned-dancer-turned-TV-personality content format that blends professional credibility with entertainment charisma — her NYC-rooted platform commands above-average rates from lifestyle, wellness, and entertainment brands seeking a creator who authentically bridges the worlds of medicine, performance, and social media with a community that is unusually diverse in age, background, and aspiration.
10
Method ManMusic & Acting
Music & Acting
Net Worth ~$14M Wu-Tang Clan music royalties and touring income, Power Book II: Ghost acting fees on Starz (record-breaking 5.8M-viewer season premiere), TICAL cannabis brand 20% equity stake, Grammy Award win for "All I Need" with Mary J. Blige, brand endorsements spanning 14 brands including Adidas, Instagram and YouTube income estimated at $78K–$98K annually, and a four-decade Staten Island-rooted hip-hop legacy that makes him one of the most authentic and culturally credible NYC personalities across both entertainment and social media.
Wu-Tang Clan music royalties and touring income, Power Book II: Ghost acting fees on Starz (record-breaking 5.8M-viewer season premiere), TICAL cannabis brand 20% equity stake, Grammy Award win for "All I Need" with Mary J. Blige, brand endorsements spanning 14 brands including Adidas, Instagram and YouTube income estimated at $78K–$98K annually, and a four-decade Staten Island-rooted hip-hop legacy that makes him one of the most authentic and culturally credible NYC personalities across both entertainment and social media.
11
Daniel MacCars & Interviews
Cars & Interviews
Net Worth ~$1.5M TikTok Creator Fund income of ~$300K+ annually, YouTube ad revenue from 1.79M+ subscribers, automotive and luxury brand partnership fees, Legends Rally supercar event revenue, branded clothing store income, and a "What do you do for a living?" street interview content format using NYC's real-life parade of exotic cars as the set — his aspirational wealth-curiosity content format drives above-average engagement for luxury, financial services, and automotive brands seeking an entrepreneurially-minded young male audience.
TikTok Creator Fund income of ~$300K+ annually, YouTube ad revenue from 1.79M+ subscribers, automotive and luxury brand partnership fees, Legends Rally supercar event revenue, branded clothing store income, and a "What do you do for a living?" street interview content format using NYC's real-life parade of exotic cars as the set — his aspirational wealth-curiosity content format drives above-average engagement for luxury, financial services, and automotive brands seeking an entrepreneurially-minded young male audience.
12
Aaliyah JayBeauty & Lifestyle
Beauty & Lifestyle
Net Worth ~$700K Beauty and lifestyle brand campaign fees, YouTube ad revenue, affiliate commission from a loyal NYC-based beauty and lifestyle audience, and a candid and unapologetically authentic Black beauty and lifestyle content format that commands above-average rates from inclusive beauty, hair care, and lifestyle brands seeking genuine and community-trusted creator placement — her NYC energy and relatably bold personality make her a standout voice in the city's beauty creator landscape with a following that purchases based on trust-first recommendation.
Beauty and lifestyle brand campaign fees, YouTube ad revenue, affiliate commission from a loyal NYC-based beauty and lifestyle audience, and a candid and unapologetically authentic Black beauty and lifestyle content format that commands above-average rates from inclusive beauty, hair care, and lifestyle brands seeking genuine and community-trusted creator placement — her NYC energy and relatably bold personality make her a standout voice in the city's beauty creator landscape with a following that purchases based on trust-first recommendation.
13
Liz EsweinPhotography
Photography
Net Worth ~$1M Tourism and hospitality brand campaign fees, photography licensing and print sales, NYC brand and destination partnership income, and a @newyorkcity Instagram handle — one of the most valuable single-city photography accounts on the platform — that gives her content instant cultural authority and commands premium placement rates from NYC tourism boards, luxury hotels, real estate developers, and lifestyle brands seeking association with the aspirational visual identity of New York City.
Tourism and hospitality brand campaign fees, photography licensing and print sales, NYC brand and destination partnership income, and a @newyorkcity Instagram handle — one of the most valuable single-city photography accounts on the platform — that gives her content instant cultural authority and commands premium placement rates from NYC tourism boards, luxury hotels, real estate developers, and lifestyle brands seeking association with the aspirational visual identity of New York City.
14
Emira D'SpainBeauty & Fashion
Beauty & Fashion
Net Worth ~$500K Beauty and fashion brand campaign fees, affiliate commission from a style-forward multicultural audience, and a NYC-rooted Black trans beauty and fashion content format that commands above-average rates from inclusive beauty and luxury fashion brands seeking authentic and culturally resonant creator placement — her visibility as a prominent Black trans voice in NYC's beauty and fashion spaces makes her uniquely valuable to brands committed to genuine inclusivity and seeking placement with a community that responds strongly to representation-led storytelling.
Beauty and fashion brand campaign fees, affiliate commission from a style-forward multicultural audience, and a NYC-rooted Black trans beauty and fashion content format that commands above-average rates from inclusive beauty and luxury fashion brands seeking authentic and culturally resonant creator placement — her visibility as a prominent Black trans voice in NYC's beauty and fashion spaces makes her uniquely valuable to brands committed to genuine inclusivity and seeking placement with a community that responds strongly to representation-led storytelling.
15
Eva ChenFashion & Editorial
Fashion & Editorial
Net Worth ~$2M Head of Fashion Partnerships at Meta/Instagram executive income, former Lucky Magazine editor-in-chief editorial authority, luxury fashion brand collaboration fees, children's book author royalties, and an NYC fashion media insider content format that commands unmatched editorial credibility — her dual role as a top Instagram executive and a personal style creator gives her unique commercial leverage with fashion brands who benefit both from her business relationship with Instagram and her organic influence over a highly fashion-literate and NYC-centric audience.
Head of Fashion Partnerships at Meta/Instagram executive income, former Lucky Magazine editor-in-chief editorial authority, luxury fashion brand collaboration fees, children's book author royalties, and an NYC fashion media insider content format that commands unmatched editorial credibility — her dual role as a top Instagram executive and a personal style creator gives her unique commercial leverage with fashion brands who benefit both from her business relationship with Instagram and her organic influence over a highly fashion-literate and NYC-centric audience.
16
Caleb SimpsonReal Estate & Interviews
Real Estate & Interviews
Net Worth ~$500K TikTok Creator Fund income, YouTube ad revenue from 2M+ subscribers, real estate and luxury lifestyle brand partnership fees, and an NYC apartment tour street-interview content format that uses New York City's uniquely diverse real estate landscape as an endless content machine — his "how much is your apartment?" format drives exceptional engagement for real estate, interior design, and luxury lifestyle brands seeking placement with an audience that is fascinated by NYC living costs and aspirational home environments.
TikTok Creator Fund income, YouTube ad revenue from 2M+ subscribers, real estate and luxury lifestyle brand partnership fees, and an NYC apartment tour street-interview content format that uses New York City's uniquely diverse real estate landscape as an endless content machine — his "how much is your apartment?" format drives exceptional engagement for real estate, interior design, and luxury lifestyle brands seeking placement with an audience that is fascinated by NYC living costs and aspirational home environments.
17
Paige LorenzeLifestyle
Lifestyle
Net Worth ~$600K Dairy Boy brand founder income — her vintage-inspired clothing and lifestyle label — lifestyle brand campaign fees, affiliate commission from a wellness and fashion-aspirational audience, and a clean-girl NYC lifestyle content format with a loyal following that drives strong conversion for fashion, wellness, and lifestyle brands seeking authentic placement — her creator-to-founder journey with Dairy Boy demonstrates the kind of audience loyalty that converts social following directly into DTC brand revenue.
Dairy Boy brand founder income — her vintage-inspired clothing and lifestyle label — lifestyle brand campaign fees, affiliate commission from a wellness and fashion-aspirational audience, and a clean-girl NYC lifestyle content format with a loyal following that drives strong conversion for fashion, wellness, and lifestyle brands seeking authentic placement — her creator-to-founder journey with Dairy Boy demonstrates the kind of audience loyalty that converts social following directly into DTC brand revenue.
18
Gia GiudiceReality TV
Reality TV
Net Worth ~$400K Brand partnership fees, Real Housewives of New Jersey affiliated media income, affiliate commission from a lifestyle and fashion audience, and a Real Housewives franchise legacy content format that gives her built-in audience recognition and above-average engagement for beauty, fashion, and lifestyle brands seeking placement with a young New Jersey and NYC-adjacent audience that has followed her family for over a decade — her transition from reality TV child star to independent creator represents one of the more seamless franchise-to-platform journeys in the RHONJ universe.
Brand partnership fees, Real Housewives of New Jersey affiliated media income, affiliate commission from a lifestyle and fashion audience, and a Real Housewives franchise legacy content format that gives her built-in audience recognition and above-average engagement for beauty, fashion, and lifestyle brands seeking placement with a young New Jersey and NYC-adjacent audience that has followed her family for over a decade — her transition from reality TV child star to independent creator represents one of the more seamless franchise-to-platform journeys in the RHONJ universe.
19
Courtney QuinnFashion
Fashion
Net Worth ~$500K Fashion brand campaign fees, affiliate commission from a bold and colour-forward fashion audience, and a maximalist NYC rainbow fashion content format that has made her one of the city's most recognisable street style personalities — her unapologetically joyful and chromatic aesthetic commands above-average rates from colour-forward fashion, accessories, and lifestyle brands seeking creator placement with a community that actively embraces bold purchasing decisions and is among the most enthusiastic fashion shoppers on Instagram's NYC creator scene.
Fashion brand campaign fees, affiliate commission from a bold and colour-forward fashion audience, and a maximalist NYC rainbow fashion content format that has made her one of the city's most recognisable street style personalities — her unapologetically joyful and chromatic aesthetic commands above-average rates from colour-forward fashion, accessories, and lifestyle brands seeking creator placement with a community that actively embraces bold purchasing decisions and is among the most enthusiastic fashion shoppers on Instagram's NYC creator scene.
20
Riley BurrussTV & Lifestyle
TV & Lifestyle
Net Worth ~$400K Brand partnership campaign fees, Real Housewives of Atlanta franchise affiliated media and appearance income, affiliate commission from a lifestyle and fashion audience, and a next-generation RHOA content platform that leverages built-in Bravo audience recognition to drive consistent brand conversion — as Kandi Burruss's daughter, she carries instant franchise credibility with an established fan base that spans the RHOA viewing audience and a growing independent Gen Z following attracted to her authentic NYC lifestyle content.
Brand partnership campaign fees, Real Housewives of Atlanta franchise affiliated media and appearance income, affiliate commission from a lifestyle and fashion audience, and a next-generation RHOA content platform that leverages built-in Bravo audience recognition to drive consistent brand conversion — as Kandi Burruss's daughter, she carries instant franchise credibility with an established fan base that spans the RHOA viewing audience and a growing independent Gen Z following attracted to her authentic NYC lifestyle content.
21
Ariana BiermannReality TV
Reality TV
Net Worth ~$300K Brand partnership campaign fees, Don't Be Tardy franchise media recognition income, affiliate commission from a lifestyle and beauty audience, and a reality-TV-adjacent NYC lifestyle content format that carries built-in Bravo audience familiarity — her transition from reality TV family cast member to independent lifestyle creator gives her a loyal base of fans who have followed her since childhood and a growing independent following attracted to her candid and relatable approach to New York City life and style.
Brand partnership campaign fees, Don't Be Tardy franchise media recognition income, affiliate commission from a lifestyle and beauty audience, and a reality-TV-adjacent NYC lifestyle content format that carries built-in Bravo audience familiarity — her transition from reality TV family cast member to independent lifestyle creator gives her a loyal base of fans who have followed her since childhood and a growing independent following attracted to her candid and relatable approach to New York City life and style.
22
Sai De SilvaMom & Lifestyle
Mom & Lifestyle
Net Worth ~$400K Family and lifestyle brand campaign fees, affiliate commission from a fashion-forward mom and family audience, and a NYC mom-and-daughters street style content format that has made her one of Instagram's most-referenced Black family style platforms — her editorial-quality everyday fashion photography set against NYC backdrops commands above-average rates from children's fashion, family lifestyle, and accessible luxury brands seeking inclusive and aspirational creator placement with a warmly engaged community that actively purchases based on her styling recommendations.
Family and lifestyle brand campaign fees, affiliate commission from a fashion-forward mom and family audience, and a NYC mom-and-daughters street style content format that has made her one of Instagram's most-referenced Black family style platforms — her editorial-quality everyday fashion photography set against NYC backdrops commands above-average rates from children's fashion, family lifestyle, and accessible luxury brands seeking inclusive and aspirational creator placement with a warmly engaged community that actively purchases based on her styling recommendations.
23
Ashley CottoBeauty
Beauty
Net Worth ~$300K Beauty and lifestyle brand partnership campaign fees, affiliate commission from a beauty-focused NYC Latina audience, and a bold and vibrant NYC-rooted beauty content format that commands above-average rates from inclusive beauty and hair care brands seeking culturally resonant creator placement with a bilingual community — her Bronx roots and authentic New York City energy make her a distinctly grounded voice in NYC's beauty creator landscape with a following that values real representation over polished aspiration.
Beauty and lifestyle brand partnership campaign fees, affiliate commission from a beauty-focused NYC Latina audience, and a bold and vibrant NYC-rooted beauty content format that commands above-average rates from inclusive beauty and hair care brands seeking culturally resonant creator placement with a bilingual community — her Bronx roots and authentic New York City energy make her a distinctly grounded voice in NYC's beauty creator landscape with a following that values real representation over polished aspiration.
24
Mohamet MbayeMenswear & Fashion
Menswear & Fashion
Net Worth ~$250K Menswear and luxury brand campaign partnership fees, affiliate commission from a style-aspirational male fashion audience, and a NYC street-meets-luxury menswear content format that commands above-average rates from luxury fashion, streetwear, and grooming brands seeking culturally credible and visually refined male creator placement — his Senegalese-rooted NYC aesthetic and editorial sensibility make him a standout in the relatively underserved Black men's fashion creator niche, with a community of engaged followers whose purchasing behaviour skews toward premium and investment-level style choices.
Menswear and luxury brand campaign partnership fees, affiliate commission from a style-aspirational male fashion audience, and a NYC street-meets-luxury menswear content format that commands above-average rates from luxury fashion, streetwear, and grooming brands seeking culturally credible and visually refined male creator placement — his Senegalese-rooted NYC aesthetic and editorial sensibility make him a standout in the relatively underserved Black men's fashion creator niche, with a community of engaged followers whose purchasing behaviour skews toward premium and investment-level style choices.
25
Tina LeungFashion & Media
Fashion & Media
Net Worth ~$400K Luxury fashion brand campaign fees, Fashion Week front-row access income, editorial consulting and styling fees, affiliate commission from a high-fashion-literate audience, and a maximalist NYC luxury editorial fashion content format with consistent front-row access across New York, Paris, and Milan Fashion Weeks — her deep relationships with luxury fashion houses and her reputation as one of NYC's most exuberantly dressed fashion personalities command premium rates from designer brands seeking placement with an audience that approaches fashion as both culture and investment.
Luxury fashion brand campaign fees, Fashion Week front-row access income, editorial consulting and styling fees, affiliate commission from a high-fashion-literate audience, and a maximalist NYC luxury editorial fashion content format with consistent front-row access across New York, Paris, and Milan Fashion Weeks — her deep relationships with luxury fashion houses and her reputation as one of NYC's most exuberantly dressed fashion personalities command premium rates from designer brands seeking placement with an audience that approaches fashion as both culture and investment.
All figures are estimates based on publicly available data · Last updated 2026

 

25 TOP INFLUENCERS IN NYC REVEAL THE SECRETS TO THEIR MULTIMILLION-DOLLAR EMPIRES

 

 

TOP INFLUENCERS IN NYC 2025 #1. Devon Rodriguez

 

Devon Rodriguez is a New York-based artist who rose to fame through his hyper-realistic subway portraits. His TikTok channel, where he films strangers’ reactions to his art, has earned him over 34 million followers. Devon’s ability to capture raw human emotion in pencil sketches has made him a standout in the digital art world. He was previously a finalist for the Outwin Boochever Portrait Competition at the Smithsonian. His influence goes beyond social media—he’s collaborated with major brands and had gallery features in New York. Devon continues to redefine the intersection of street art and viral content.

In 2026, Devon Rodriguez’s art continues to captivate millions, with his first solo art exhibition set for NYC’s prestigious Guggenheim Museum, bringing his subway sketches to an entirely new audience.

 

@devonrodriguezart🇯🇵JAPAN ART BOOK🇯🇵 AVAILABLE NOW! HIT THE LINK IN MY BIO♬ original sound – Devon Rodriguez

 

 

TOP INFLUENCERS IN NYC 2025 #2. Joe Mele

 

Joe Mele gained popularity on TikTok by creating wholesome comedic skits with his father, Frank Mele. His family-oriented content has attracted a global audience, earning him over 31 million followers. Based in NYC, Joe’s videos blend humor, tradition, and authentic moments that resonate with millions. His Italian-American roots are often reflected in his storytelling. Joe has worked with major lifestyle and food brands thanks to his high engagement. His rise shows the power of family content in today’s creator economy.

In 2026, Joe Mele has expanded his brand into a new podcast series, where he discusses fatherhood, Italian-American culture, and his latest collaborations with food and lifestyle brands.

 

@itsjojosiwaVOLUME. UP.🖤✝️🛠️🐻♬ GP – JoJo Siwa

 

 

TOP INFLUENCERS IN NYC 2025 #3. Liza Koshy

 

Liza Koshy is a multi-hyphenate entertainer and digital creator who started on Vine and became a household name across YouTube, TikTok, and TV. With over 30 million followers on TikTok, her fast-paced comedy and relatable personality made her one of the most recognized online figures. Originally from Texas, she is now based in New York, where she’s branched out into acting and hosting. Liza has starred in series like Liza on Demand and worked with Vogue and the Met Gala. Her versatility keeps her relevant across both digital and traditional platforms. She’s a defining voice of Gen Z humor and representation.

In 2026, Liza Koshy is headlining a major TV comedy series, signing a multi-season deal with Netflix that brings her unique blend of humor and relatability to an even larger global audience.

 

@lizzzaBenson Poone slam♬ original sound – Bri

 

 

TOP INFLUENCERS IN NYC 2025 #4. Chloe Ting

 

Chloe Ting is a fitness content creator and YouTube powerhouse known for her at-home workout challenges. Her videos, especially the “2 Week Shred Challenge,” went viral globally, gaining her over 25 million subscribers. Though originally from Australia, she now operates from NYC to be closer to the U.S. fitness scene. Chloe’s content focuses on accessibility and consistency, often requiring no equipment. She has inspired millions to begin their wellness journeys from home. Chloe’s brand is expanding into fitness gear and app development in 2025.

For 2026, Chloe Ting is launching her highly anticipated fitness app, which includes AI-powered personalized workout plans, taking her fitness empire to the next level with a focus on holistic health.

 

 

 

TOP INFLUENCERS IN NYC 2025 #5. Meredith Duxbury

 

Meredith Duxbury is a beauty influencer known for her unique foundation routine and bold makeup transformations. Her TikTok tutorials have racked up billions of views, helping her gain over 18 million followers. Based in New York, she’s a frequent front-row guest at Fashion Week and works with major beauty brands like Maybelline and Dior. Her style is unapologetically glam and dramatic. Meredith has also become a trendsetter for makeup aesthetics on both TikTok and Instagram. Her future looks set for product lines and global campaigns.

For 2026, Meredith Duxbury is expanding her makeup line with a new foundation range, collaborating with Sephora on exclusive product drops that will revolutionize the beauty industry.

 

@meredithduxbury500 DOTS OF BLUSH…. PART 2. Omg. 🫠🫠🫠♬ original sound – Meredith Duxbury

 

 

TOP INFLUENCERS IN NYC 2025 #6. Haley Kalil

 

Haley Kalil is a former Sports Illustrated model turned social media star known for her comedic skits and glamorous transformations. Her content often pokes fun at beauty stereotypes while embracing confidence and humor. She has over 14 million followers on TikTok and has built a strong audience across YouTube and Instagram. Haley lives in NYC and is active in both fashion and philanthropic circles. She uses her platform to speak about body positivity and mental health. Her dual presence in entertainment and advocacy makes her a standout figure in 2025.

In 2026, Haley Kalil is partnering with a major skincare brand, focusing on self-care and body positivity, aiming to inspire her followers to embrace natural beauty in a series of upcoming campaign ads.

 

@haleyybaylee #modernart ♬ original sound – haleyybaylee

 

 

TOP INFLUENCERS IN NYC 2025 #7. Wisdom Kaye

 

Wisdom Kaye is a fashion model and TikTok icon celebrated for his editorial-level outfit videos. Originally from Houston, he now lives in NYC where his content blends luxury fashion with everyday streetwear. With over 13 million followers, Wisdom has worked with brands like Balmain, Fendi, and Dior. His flair for bold color combinations and structured silhouettes has earned him the title of “Best-Dressed Guy on TikTok.” He often uses his platform to showcase Black fashion excellence. Wisdom’s style influence is growing both online and in the fashion editorial world.

In 2026, Wisdom Kaye is working with Dior to launch his first streetwear collection, combining luxury fashion with his signature bold and colorful style, creating a new wave of high-end casual wear.

 

@wisdm8 Replying to @Liam ♬ original sound – Wisdom Kaye

 

 

TOP INFLUENCERS IN NYC 2025 #8. Danielle Bernstein

 

Danielle Bernstein is the founder of WeWoreWhat, a fashion blog turned multi-million dollar brand. Based in NYC, she has over 3 million followers and a line of swimwear, activewear, and tech. Danielle was among the early wave of fashion influencers to transition into entrepreneurship. She frequently shares her business journey and behind-the-scenes fashion content. Her strong presence at events like NYFW solidifies her role in shaping street style. In 2025, she continues to expand into real estate and investment ventures.

In 2026, Danielle Bernstein’s brand WeWoreWhat is expanding into tech with a new app that lets users customize their fashion experience based on daily trends and personalized style preferences.

 

 

 

TOP INFLUENCERS IN NYC 2025 #9. Dr. Holly Hatcher‑Frazier

 

Dr. Holly Hatcher-Frazier gained fame as a dance mom on Lifetime’s Dance Moms, and now influences through wellness, parenting, and education content. She has nearly 3 million followers and uses her voice to empower mothers and Black professionals. Based in NYC, she often collaborates with educational institutions and social campaigns. Holly brings intellect and empathy into her digital persona. Her content spans from motivational speaking to behind-the-scenes family life. In 2025, she is also pursuing publishing and podcasting.

In 2026, Dr. Holly Hatcher-Frazier is releasing her first book, a parenting and wellness guide that draws from her personal experiences as a mother and professional, offering valuable insights into family life.

 

 

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TOP INFLUENCERS IN NYC 2025 #10. Method Man

 

Clifford Smith Jr., known as Method Man, is a hip-hop legend and current social media figure with nearly 3 million followers. Though best known for his time with Wu-Tang Clan, he now engages audiences through fitness, acting, and lifestyle content. Based in New York, he blends legacy and modern appeal. Method Man frequently posts workout clips, interviews, and behind-the-scenes projects. He’s become a surprising fitness icon for men over 40. His crossover appeal makes him relevant to both hip-hop fans and wellness communities.

In 2026, Method Man is starring in a new fitness series on HBO Max, blending his passion for wellness with his legacy in hip-hop to reach a broader audience across both entertainment and fitness.

 

 

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TOP INFLUENCERS IN NYC 2025 #11. Daniel Mac

 

Daniel Mac is a viral creator known for asking luxury car owners, “What do you do for a living?” His street interviews around NYC have become a signature format, earning him over 2.5 million followers. He’s interviewed CEOs, celebrities, and influencers, giving audiences a peek into aspirational lifestyles. Daniel blends curiosity with hustle, expanding into podcasting and brand collaborations. His content attracts both finance-savvy audiences and pop culture fans. In 2025, he’s building a digital series and entering mainstream media.

For 2026, Daniel Mac is creating a luxury podcast, featuring candid interviews with CEOs and industry leaders, offering an inside look into the lifestyles of the ultra-wealthy.

 

@itsdanielmac This Is My Favorite Video I’ve Ever Filmed #pagani #huayra #hypercar #luxury ♬ original sound – DANIEL MAC

 

 

TOP INFLUENCERS IN NYC 2025 #12. Aaliyah Jay

 

Aaliyah Jay is a beauty and lifestyle influencer who started on YouTube and built a loyal fan base through honest reviews and GRWM videos. Now with over 2 million followers, she’s based in NYC and known for her flawless makeup looks and fashion hauls. Her confidence and humor keep her content relatable and entertaining. Aaliyah often collaborates with makeup brands and has launched limited edition products. She’s also become a style icon, blending streetwear with high fashion. Her influence continues to grow across YouTube, TikTok, and Instagram.

In 2026, Aaliyah Jay is launching her own beauty line focused on inclusive products for all skin tones, with a major debut collaboration with Sephora to ensure global distribution.

 

 

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TOP INFLUENCERS IN NYC 2025 #13. Liz Eswein

 

Liz Eswein, known by her Instagram handle @newyorkcity, is a pioneer in urban photography and aesthetic curation. She gained notoriety as one of Instagram’s earliest breakout stars and now has over 1.6 million followers. Her account showcases NYC’s beauty—from moody skylines to vibrant street scenes. Liz also consults for tourism boards and luxury brands wanting to tap into NYC’s essence. She remains largely behind the lens but is deeply embedded in the influencer and branding world. Her content is polished, cinematic, and timeless.

For 2026, Liz Eswein is expanding her urban photography brand into a global tourism app that curates visual guides for NYC hotspots, collaborating with local businesses and the tourism industry.

 

 

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TOP INFLUENCERS IN NYC 2025 #14. Emira D’Spain

 

Emira D’Spain is a beauty content creator and the first Black transgender model to work with Victoria’s Secret. Based in New York, she uses her platform of over 1.3 million followers to celebrate diversity and confidence. Emira posts makeup routines, fashion looks, and personal reflections with vulnerability and elegance. She’s a regular at fashion events and often features in editorial shoots. Her bold presence challenges norms and celebrates individuality. Emira is becoming a strong voice for inclusion in beauty and fashion.

In 2026, Emira D’Spain is collaborating with major beauty influencers to launch a new skincare line that prioritizes self-love and representation, set to make waves in both the fashion and beauty industries.

 

 

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TOP INFLUENCERS IN NYC 2025 #15. Eva Chen

 

Eva Chen is the Director of Fashion Partnerships at Instagram and a former magazine editor who has successfully built a personal brand. With over 1.3 million followers, she blends industry insights with relatable content like #EvaChenPose and motherhood moments. Living in NYC, she frequently shares previews of fashion launches, books, and life as a working mom. Eva is a trusted voice in both the editorial and tech spaces. She often spotlights emerging designers and sustainable fashion. Her ability to mix influence and authenticity keeps her audience engaged.

In 2026, Eva Chen is curating a high-fashion virtual reality experience for Instagram users, merging technology and fashion in a groundbreaking collaboration with top designers and virtual influencers.

 

 

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TOP INFLUENCERS IN NYC 2025 #16. Caleb Simpson

 

Caleb Simpson is the face behind the viral “How much is your rent?” series, where he interviews random NYC residents about their apartments. His raw, street-style interviews provide rare looks inside real NYC living spaces. With over 1 million followers, Caleb has grown a brand around urban transparency and curiosity. His content appeals to both Gen Z renters and design enthusiasts. He’s partnered with real estate platforms and lifestyle brands in 2025. Caleb’s approach humanizes city life in a way that feels honest and fresh.

In 2026, Caleb Simpson’s “How much is your rent?” series has expanded into an interactive, global web series, bringing new perspectives on urban living from cities around the world.

 

@calebwsimpson @user9241882106388 ♬ Sunroof – Nicky Youre & dazy

 

 

TOP INFLUENCERS IN NYC 2025 #17. Paige Lorenze

 

Paige Lorenze is a lifestyle influencer known for her soft country-meets-city aesthetic and wellness content. She has over 965K followers and shares fashion tips, home decor, and candid takes on mental health. Originally from Connecticut, she’s now based in New York and blends countryside calm with urban flair. Paige also runs a lifestyle brand called Dairy Boy, inspired by her farm roots. Her Instagram is curated but honest, mixing vulnerability with aspirational visuals. She connects deeply with women navigating their 20s and 30s.

In 2026, Paige Lorenze’s lifestyle brand Dairy Boy is releasing its first fashion line inspired by her minimalist and wellness-focused approach, with a launch at New York Fashion Week.

 

 

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TOP INFLUENCERS IN NYC 2025 #18. Gia Giudice

 

Gia Giudice is a rising social media star and daughter of Real Housewives of New Jersey alum Teresa Giudice. Now based in NYC, she has built a following of over 940K by sharing lifestyle content, fashion looks, and college life updates. Gia balances reality TV fame with her own personal brand. She’s branching into music and influencer campaigns in 2025. Her content appeals to fans of Bravo and Gen Z audiences alike. Gia’s style is classic East Coast with a modern twist.

For 2026, Gia Giudice is venturing into music with her debut album, blending pop with her Italian roots, set to launch under a major label partnership, further solidifying her brand’s expansion.

 

 

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TOP INFLUENCERS IN NYC 2025 #19. Courtney Quinn

 

Courtney Quinn, aka Color Me Courtney, is a vibrant fashion influencer known for her colorful outfits and positive energy. Her Instagram features bold patterns, vintage vibes, and uplifting messages, drawing in over 900K followers. Based in NYC, she’s become a favorite for campaigns with brands like Kate Spade and Target. Courtney advocates for joy, inclusion, and dressing to express. Her husband and dog often make appearances in her content. In 2025, she’s focused on product collaborations and mental wellness advocacy.

In 2026, Courtney Quinn is collaborating with a top wellness brand to release a capsule collection of mindfulness-inspired products, mixing fashion with mental health advocacy.

 

 

 

TOP INFLUENCERS IN NYC 2025 #20. Riley Burruss

 

Riley Burruss, daughter of Real Housewives of Atlanta star Kandi Burruss, has carved her own path on social media. Living in NYC, she shares content about student life, fashion, and music to an audience of over 847K. Riley is studying full-time while building her brand, which reflects ambition and relatability. She frequently posts about college experiences and family. Her down-to-earth tone resonates with a younger demographic. Riley’s evolving content includes music, skincare, and education tips.

In 2026, Riley Burruss is launching her own skincare line aimed at college students, focusing on affordability and self-care, while continuing to share real, relatable college experiences.

 

 

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TOP INFLUENCERS IN NYC 2025 #21. Ariana Biermann

 

Ariana Biermann is known from Bravo’s Don’t Be Tardy, and she’s now a fashion and beauty influencer based in New York. With over 630K followers, she posts outfit inspo, makeup routines, and luxury lifestyle snippets. Ariana’s aesthetic blends soft glam with Y2K trends. She often partners with emerging fashion brands and beauty startups. Her social presence remains consistent, stylish, and aspirational. In 2025, she’s planning a capsule collection and makeup line.

For 2026, Ariana Biermann is releasing her first Y2K-inspired fashion collection in collaboration with Forever 21, celebrating the trends she helped bring back to mainstream culture.

 

 

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TOP INFLUENCERS IN NYC 2025 #22. Sai De Silva

 

Sai De Silva is a fashion and lifestyle content creator who balances motherhood and style with over 600K followers. She’s known for her chic yet approachable outfits and shares content with her daughter, London. Based in NYC, Sai has collaborated with Nordstrom, Dior, and J.Crew. She recently joined The Real Housewives of New York, further boosting her reach. Sai offers a stylish lens on modern parenting. Her content resonates with fashionable millennial moms.

In 2026, Sai De Silva’s motherhood and lifestyle brand is expanding with a new collection of eco-friendly, chic home decor, creating a seamless blend of family life and sustainable style.

 

 

 

TOP INFLUENCERS IN NYC 2025 #23. Ashley Cotto

 

Ashley Cotto is a makeup artist and content creator best known for her honest product reviews and eye-catching tutorials. With nearly 695K followers, she creates beauty content that highlights Latina culture and community. Based in NYC, Ashley brings personality and authenticity to every post. She frequently collaborates with drugstore and high-end beauty brands. Ashley’s tutorials are approachable and trend-focused. In 2025, she’s expanding into product development and hosting workshops.

For 2026, Ashley Cotto is launching her own makeup brand, focusing on Latina beauty and culture, with the aim of bringing inclusive beauty products to the forefront of the industry.

 

 

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TOP INFLUENCERS IN NYC 2025 #24. Mohamet Mbaye

 

Mohamet Mbaye is a menswear content creator based in Brooklyn, celebrated for his clean, tailored style. His Instagram feed, followed by over 527K, is full of modern suiting, monochrome looks, and seasonal trends. Mohamet often partners with high-end brands and shoots street-style campaigns in iconic NYC neighborhoods. He represents a growing niche of polished, minimalist menswear influencers. His calm tone and visual consistency make him stand out. In 2025, he’s consulting on brand styling and expanding into YouTube content.

In 2026, Mohamet Mbaye’s minimalist menswear line is collaborating with global brands to create exclusive capsule collections, taking his clean, tailored look to a larger, international market.

 

 

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TOP INFLUENCERS IN NYC 2025 #25. Tina Leung

 

Tina Leung is a fashion stylist and influencer featured on Netflix’s Bling Empire: New York. With 500K followers, she showcases designer looks, runway events, and editorial shoots. Tina is known for her maximalist fashion choices and vibrant personality. Based in NYC, she’s a go-to figure for brand launches and luxury collaborations. Her content is stylish, elite, and culturally rich. Tina continues to bridge Asian representation and global fashion influence.

In 2026, Tina Leung is curating a global luxury fashion event that celebrates Asian representation in the industry, bringing together top influencers and designers for an international collaboration.

 

 

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CONCLUSION

 

These 25 NYC influencers are shaping the way we experience fashion, art, humor, and lifestyle in 2026. They’ve turned everyday city moments into viral stories and built loyal communities by staying true to their voice. What sets them apart is their ability to connect—whether it’s through a candid TikTok, a thoughtful caption, or a stunning visual. Each influencer brings something unique to the table, reflecting the cultural richness and pace of New York itself. From subway portraits to luxury fashion reels, they’ve shown how digital content can feel personal, creative, and powerful.

In 2026, these creators are securing multimillion-dollar brand deals and redefining digital storytelling, influencing not just what we see online but how brands engage with their audiences.

 

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Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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