02 Sep 100 Top Influencers in the World
Influencer marketing is now a multi-billion dollar industry and the impact that top influencers have on consumer decisions cannot be overlooked.
Danielle Bernstein, the “We Wore What” blogger turned one of the top influencers and fashion entrepreneurs created a Direct-to-Consumer (D2C) fashion company with a growing lifestyle collection. In an interview with Forbes, Danielle Bernstein recounts how she went from a college sophomore at New York’s Fashion Institute of Technology (FIT) to a seven figure salary in under 6 years. Bernstein states that in the beginning, brands slowly started reaching out to her to send her products to post and promote on her blog and website. Today her Instagram account boasts over 2.5 million followers.
Christen Dominique, the YouTube makeup artist personality turned one of the top influencers is the founder of her own beauty brand, Dominique Cosmetics. She explains her success as a top influencer during a 2019 interview with Entrepreneur.com. She first created a YouTube account in 2009 as a regular viewer but did makeup on the side for fun while working as an insurance rep and going to school full-time, on top off being a wife and mother. At one point she had a choice to make and ended up letting go of her freelance makeup jobs. When she told her clients and friends the news, they told her she needed to start making videos so they could practice doing their makeup. She started posting regularly and put more attention into her videos by creating more interesting and original beauty content. “If I did a beach look, I would then go to the beach”. That, she says, “[is] when my account started to grow”. Today she has more than 6 million YouTube and Instagram followers.
The Power of World’s Top Influencers
Top influencers in lifestyle, fashion, travel, and technology leverage their reach through partnerships with brands to promote the brand’s products and services. Top influencers have gained real influence in the marketplace because they have established credibility amongst their followers and gained consumer’s trust with thoughtful content that tells an authentic, original story. They provide their followers with a wealth of content from tips and tricks, product reviews and recommendations, and hours of creative pictures, blogs, and videos. Top influencers can build trust in an organic way by being honest, true to themselves, and consistent with their personal brand and messaging.
According to recent research conducted by Harvard Business School MBA graduate Alessia Vettese, more consumers are increasingly rejecting traditional forms of marketing as less credible and less trustworthy. This trend is especially true amongst Millennials, the largest living adult generation in the US with an estimated 72.1 million people aged 23 to 38. In fact, Forbes reported that Millennials hate ads, but over half of them wouldn’t mind if [the ad] is from their favorite digital stars. It’s not just TV and magazine ads that irritate Millennials either, but online ads too. As a result, more Millennials are using ad blockers online.
The use of ad blockers is not just confined to Millennials, however. As many as one in four US internet users owns an ad blocker on at least one device. Millennials also rely heavily on word of mouth and recommendations from people they know and trust for products purchases, especially online. Some reports suggest as much as 40% of Millennials refer to online reviews and testimonials before purchasing a product. It is not only friends and family in their immediate circle that they listen to. Forbes reported that it’s also the large and smaller personalities who can personalize a brand for them and influence their final purchase decision. If millennials know that people they like and trust support specific brands, they will support those brands as well.
Established brands are also beginning to lose credibility as Direct-to-consumer (D2C) products disrupt markets (Alessia Vettese, 2019). Top influencers, on the other hand, establish and maintain credibility by being consistently authentic, creative, and entertaining, all while being true to who they are. In the fashion and beauty segments, for example, people are drawn to top influencers who have a similar body type, skin tone, or skin care needs. They may even look like the online personalities they seek. In the travel segment, online personalities who have travel experiences that appear accessible to people in similar stages of life, who travel with young children, or on a strict budget, for example, will instantly seem credible because of the strong connection they create in the minds of their followers. Top influencers take this online connection to an even higher level, however, and engage directly with their followers.
Top influencers take engagement with followers to a deeply personal level by establishing and fostering meaningful relationships through direct online engagement. “These consumers are building relationships, and they are bonding with these top influencers,” Vettese says. “Now, people want to go online and get an at-your-fingertips experience. They want to ask an influencer questions and get personal responses”. Again, this is especially true for Millennials. EContent even went so far as to say the millennial generation craves online interaction, and perhaps more importantly for marketers, millennials expect brands to interact with them on a personal level.
Below, we’ve compiled a list of the 100 Top Influencers for 2020 in lifestyle, travel, fashion, and technology. From massive reach to niche, this list of top influencers is guaranteed to inspire.
List of 100 Top Influencers
TOP INFLUENCERS IN FASHION
COLE SPROUSE @COLESPROUSE 32.7M FOLLOWERS
American actor, photographer, and a fashion top influencer Cole Mitchell Sprouse is best known for starring in the Disney Channel sitcom The Suite Life of Zack & Cody alongside his twin brother Dylan Sprouse. Charming teenagers with stellar performance since they were kids, Cole and his brother became “heartthrobs” among the preteen audiences.
CHIARA FERRAGNI @CHIARAFERRAGNI 20.4M FOLLOWERS
An Italian entrepreneur Chiara Ferragni is a top beauty top influencer in the fashion industry. She is known for her design blog “The Blonde Salad” which she started in 2009 and has transformed into a global retail business. She has collaborated with many of prominent brands, including Chanel, Louis Vuitton and Christian Dior.
CAMILA COELHO @CAMILACOELHO 8.8M FOLLOWERS
Portuguese and English language fashion and beauty blogger Camila Coelho is most well known for her MakeUpByCamila YouTube channel and self-titled blog. She has earned more than 3.4 million subscribers on YouTube and more than 8 million followers on Instagram. She has worked and collaborated with most of the prominent fashion houses, including Dior, Tory Burch and more.
LAUREN CONRAD @LAURENCONRAD 6M FOLLOWERS
Lauren Conrad gained fame through a famous TV show “Laguna Beach.” She has gained more than 6m followers on Instagram and become a famous fashion designer, NYT bestselling author and lifestyle expert. She runs a popular self-titled lifestyle website with advice on topics such as fashion, DIY, and cooking.
AIMEE SONG @AIMEESONG 5.5M FOLLOWERS
Aimee Song is a LA based one of the top fashion top influencers and interior design blogger best known for her Song of Style blog and self-titled YouTube channel. With her modest clothing and jewelry brand feature, she amassed over 5 million followers on Instagram. She has featured in high-profile publications, including The New York Times, and has collaborated with a number of clothing brands including True Religion and Levi’s.
NEGIN MIRSALEHI @NEGIN_MIRSALEHI 5.9M FOLLOWERS
Dutch blogger Negin Mirsalehi first received major attention through her Instagram account, which boasts more than 5.5m followers. She’s the founder of Gisou Hair and was highlighted in Esquire in the ‘Women We Love of Instagram’ section. Due to her social media endeavors, she earned a spot on the Forbes 30 under 30 list.
JULIE SARINANA @SINCERELYJULES 5.6M FOLLOWERS
Latina influencer Julia Sarinana launced her blog “Sincerely Jules” in 2009 and become an iconic in the fashion industry. Her fashion tips and travels have been featured by countless publications, including Glamour, Elle, and Teen Vogue. She’s toured in over 13 countries, exploring new places and meeting fans.
OLIVIA PALERMO @OLIVIAPALERMO 6.4M FOLLOWERS
Socialite, model, and actress Olivia Palmero is one of the top fashion influencers based in New York City who gained fame for being cast on The Hills spin-off series The City, which cataloged the adventures of Whitney Port. She has graced the covers of some of the most notable fashion magazines, including Cosmopolitan, InStyle, Elle, Flare, Marie Claire, Arcadia, Lucky, Brides, Harper’s Bazaar, and more.
ALEXA CHUNG @ALEXACHUNG 4M FOLLOWERS
A leading style influencer, fashion icon and socialite, Alexa Chung has worked as a television presenter, fashion designer and model. In May 2017 she launched her eponymous label, now available on Matches and Net-a-Porter. She has also had a longstanding collaboration with AG Jeans since 2015.
KAREN WAZEN BAKHAZI @KARENWAZEN 4M FOLLOWERS
Leading fashion blogger and Instagram sensation Karen Wazen runs the blog Karen’s choice where she displays all her fashion choices. She has been featured on covers of the most notable fashion magazines including Grazia and Harper’s Bazaar Arabia. If you don’t have Karen on your feed, get to it as soon as possible.
CAROLINE DAUR @CARODAUR 2.4M FOLLOWERS
Caroline Daur is a fashion and lifestyle influencer who is known for her Carodaur blog, which she launched in 2014. She was awarded the Bunte online publication’s award for Best New Fashion Face in recognition of her blog work in 2015. She has collaborated with some of the most notable fashion brands, including Dolce & Gabbana, Valentino, Dior, and more.
LEONIE HANNE @LEONIEHANNE 2.3M FOLLOWERS
German lifestyle and fashion blogger Leonie Hanne is named as one of the most sought-after voices in the fashion industry. Her globetrotting journeys are documented on her Instagram account where she has earned more than 2.3m followers. She has worked with brands like Cartier, Bulgari, Tommy Hilfiger, Tory Burch, Lancome and Net-A-Porter.
DANIELLE BERNSTEIN @WEWOREWHAT 2.4M FOLLOWERS
Danielle Bernstein is one of the top fashion influencers and she’s known for her supremely popular blog We Wore What. She has collaborated with many brands and launched her own fashion lines, including Second Skin Overalls and Onia. She earned a spot on the Forbes “30 under 30” list in 2017.
LENA PERMINOVA @LENAPERMINOVA 2.2M FOLLOWERS
Lena Perminova is a Russian lifestyle and fashion influencer who has become known for posting photos of her glamorous life on Instagram with more than 2.2m followers. She started modeling as a teenager and scored her first magazine cover at the age of sixteen.
ADAM GALLAGHER @IAMGALLA 1.9M FOLLOWERS
NYC-based lifestyle and fashion influencer Adam Gallagher is the founder of the highly popular blog I Am Galla where he showcases his impressive photography and blogs about menswear, travel and lifestyle. He is extremely popular on Instagram, with over 1.9 million followers. Adam has won a Bloglovin Award in the category of Best Men’s Fashion Blog.
NICOLE WARNE @NICOLEWARNE 1.8M FOLLOWERS
Nicole Warne is an Australian fashion blogger, brand consultant and social media guru who first made a splash with her popular fashion blog Gary Pepper, which she started in 2009. Since then she has been graced the covers of magazines like Elle Australia and collaborated with high-profile brands like Qantas, Louis Vuitton, Dolce and Gabbana.
IRENE KIM @IRENEISGOOD 1.7M FOLLOWERS
Irene Kim is an American-born Korean-American model, beauty and fashion blogger who became a popular television personality. Represented by Society Model Management in the US and Esteem in Korea, this model and television personality became a global beauty contributor for Estee Lauder.
JENN IM @IMJENNIM 1.7M FOLLOWERS
Korean-American beauty blogger Jenn Im started her journey on YouTube and soon she became one of the most popular fashion influencers in the industry. Her YouTube channel, previously titled ClothesEncounters, grew to approximately 2.4 million subscribers as of 2019. Forbes named her as one of the “top influencers” in fashion in 2017.
BLAIR EADIE @BLAIREADIEBEE 1.6M FOLLOWERS
Blair Eadie is NYC based top fashion blogger and director of accessories at Tory Burch, her blog Atlantic-Pacific has risen to fame for her distinct style. She has worked with some of the most high-profile brands including Nordstrom, Tory Burch and more.
XENIA ADONTS @XENIAADONTS 1.5M FOLLOWERS
German fashion influencer Xenia Adonts is a founder and creative director of Attire, a “transparent, eco-friendly and ethical” fashion brand. She is an Instagram phenomenon, attracting more than 1.5 million followers. She has been featured on some of the most notable fashion publications such as Vogue and Harper’s Bazaar.
TOP BEAUTY INFLUENCERS
HUDA KATTAN @HUDABEAUTY 45.8M FOLLOWERS
Beauty and fashion obsessed Huda Kattan, is a social media phenomenon who created the blog Huda Beauty which became the #1 blog in the Middle East and a top 20 beauty blog worldwide. She is one of the top beauty influencers in terms of earnings. She has over 45 million Instagram followers and more than 3.9 million YouTube subscribers.
BECKY G @IAMBECKYG 25M FOLLOWERS
Becky G is the shining face for cosmetics brand CoverGirl. She is a versatile entertainer, who sings, writes songs and has acting talent. She was among the thousands performing covers on YouTube and has 25 million followers on Instagram.
JAMES CHARLES @JAMESCHARLES 19.4M FOLLOWERS
James Charles is NY based beauty blogger with 19.4 million followers on Instagram, which is making him the top influencer in beauty industry. He bagged countless awards and at the age of 17, he became the first male ambassador for cosmetics brand CoverGirl.
JEFFREE STAR @JEFFREESTAR 16.1M FOLLOWERS
The most controversial YouTuber and beauty stylist Jeffree Star started wearing makeup in high school. He used to take his mother’s makeup and experiment with different looks in the bathroom mirror. In 2018, he gained $18 million from his YouTube endeavors which made him the fifth-highest-paid YouTube star as of December 2018.
BRETMAN ROCK @BRETMANROCK 14.7M FOLLOWERS
Bretman Rock is famous for making insanely hilarious beauty videos, but he is so much more than just a beauty influencer. This beauty star is also beloved for his sassy personality, quirky sense of humor, and confident style. He’s got millions of followers across his social media accounts, with over 14 million fans on Instagram alone.
NIKKIE DE JAGER @NIKKIETUTORIALS 13.8M FOLLOWERS
Nikkie de Jager – a 24 year Dutch makeup artist with her own YouTube channel. By grossing over 13 million subscribers on YouTube, she is one of the top influencers on the internet in beauty industry. Inspired by American TV shows, she starts uploading makeup tutorials to YouTube.
MAKEUP BY MARIO @MAKEUPBYMARIO 7.5M FOLLOWERS
Mario Dedivanovic – a top influencer in the beauty & makeup industry. He is popular for “TheMasterClass” which inspire many makeup fans and enthusiasts. He is known for working with celebrities, one of which is his muse – Kim Kardashian!
NAOMI GIANNOPOULOS @VEGAS_NAY 6.7M FOLLOWERS
Instant beauty sensation, Naomi Giannopoulos, is popularly known as Vegas Nay commercially and she has over 6.7 million followers on Instagram. With over 20 years of experience, she is a best known superstar and appreciated beauty artist amidst the beauty industry.
JACLYN HILL @JACLYNHILL 6.3M FOLLOWERS
Jaclyn Hill is one of the most successful beauty influencers who taught millions how to apply the right makeup! She has 6.3 followers on Instagram and 5.84 million subscribers on YouTube. As per the report of Glamour, everything touches by Jaclyn Hill sells out quickly.
AMRA OLEVIC REYES @AMREZY 5.9M FOLLOWERS
Amra Olevic is a sensational Instagram super star and a beauty guru who keeps running her blog on Instagram called ‘Amrezy.’ She started her career with Sephora and then later on hired by MAC Cosmetics. Due to her partnership with big brands and stunning makeup looks, she is one among the most famous beauty and fashion bloggers.
CARLI BYBEL @CARLIBEL 4.9M FOLLOWERS
This lady needs no introductions! With a massive following on Instagram and YouTube, Carli Bybel provides content like no other, whether it is perfecting your date night look or getting to grips with the latest summer fashion trends, Carli is there to break it down for you.
PATRICK STARRR @PATRICKSTARRR 4.7M FOLLOWERS
Everyone needs some Patrick Starr in their life. This beauty blogger knows how to bring glam and humor into your feed. With some impressive collaborations and a turban to match, Starr brings uniqueness to the beauty blogging world. She has acquired more than 4.7 million followers on Instagram with her unique content and impressive collection.
MANNY GUTIERREZ @MANNYMUA733 4.3M FOLLOWERS
Manny Gutierrez aka Manny MUA is one of the world’s foremost makeup artists and beauty bloggers with over 4 million subscribers and followers on YouTube and Instagram. He was the first ever male star ambassador of Maybelline and last year he launched Lunar Beauty, his own beauty brand.
DESI PERKINS @DESIPERKINS 3.9M FOLLOWERS
Desi Perkins is no stranger to the beauty blogger scene; she has been posting since 2013. Her make-up tutorials and lifestyle posts are not only informative but also stunning. It is not surprising that this top beauty influencer has amassed a huge following. If you aren’t following you really should be.
RACHEL LEVIN @RCLBEAUTY101 3.3M FOLLOWERS
Rachel Claire Levin is an American YouTuber and beauty guru, known for her YouTube channel RCLBeauty101. RCLBeauty101 has been the fastest growing YouTube channel in the world.
TATI WESTBROOK @GLAMLIFEGURU 2.7M FOLLOWERS
Makeup obsessed Tati, aka GlamLifeGuru is famous for her unbiased product reviews, beauty tips, hauls and tutorial videos. She has 9.5 million subscribers on YouTube and a huge fan following on Instagram.
AMANDA STEELE @AMANDASTEELE 2.5M FOLLOWERS
Amanda Steele is an American beauty blogger and CEO-designer of the clothing brand Steele. She is known for her self-titled YouTube channel where she shares makeup, fashion, and other lifestyle-related vlogs. With over 5 million subscribers across her social media platforms, Amanda is considered as one of the most sought-after beauty influencers of her generation.
SAFIYA NYGAARD @SAFIYANY 2.3M FOLLOWERS
Safiya is a beauty influencer based in the United States. She rose to fame for starring in BuzzFeed’s Ladylike series and later on became an individual icon that people love for her eccentric and engaging lifestyle vlogs. On Instagram and YouTube alone, Safiya has gained a massive following of over 10 million loyal subscribers.
KATHLEEN LIGHTS @KATHLEENLIGHTS 2M FOLLOWERS
Kathleen Lights is a Cuban-American beauty influencer based in Miami. Since she started her YouTube channel in 2013, she has grown over 4 million subscribers and 500 million views. Considered as the beauty guru of her generation, Kathleen has collaborated with big makeup brands like ColourPop.
JACKIE AINA @JACKIEAINA 1.6M FOLLOWERS
Beauty and fashion blogger Jackie Aina is popular for her blunt beauty commentary, great sense of humor and infectious personality. She has gained more than 3.5 million subscribers on YouTube and 1.6 million followers on Instagram and is considered as one of the top beauty influencers.
TOP INFLUENCERS IN TRAVEL
MURAD OSMANN @MURADOSMANN 3.9M FOLLOWERS
Russian photographer Murad Osmann is a legendary name among the top influencers in the travel industry. He is best known for #FollowMeTo campaign with his wife Natalia and the couple has been named as top travel influencers in the world. Murad has documented his travels from the view of Natalia leading him by hand to his 3.9 million Instagram followers.
CHRIS BURKARD @CHRISBURKARD 3.6M FOLLOWERS
A self-taught photographer Chris Burkard is a rising star in the world of adventure photography and travelling. He has worked with countless prestigious clients around the globe and bagged more than 3.6 million followers on Instagram. Apart from being the most followed travel influencer, he’s popular as a unique visionary photographer, author, and a speaker.
JENNIFER TUFFEN @IZKIZ 2.9M FOLLOWERS
British content creator and travel blogger Jennifer Tuffen is one of the most colorful travel influencers out there right now. Her Instagram account contains endless number of colorful and dreamy portrayal of some of the most coveted travel destinations.
JACK MORRIS @DOYOUTRAVEL 2.7M FOLLOWERS
Australian top travel influencer Jack Morris left his 9-5 job when he was 22 and started his journey on the road in 2012 and became world traveler and professional photographer. He is best known for his adventurous type of travel photography with his better half – a fellow top travel influencer, @gypsea_lust. His popularity has garnered him an astounding 2.7 million followers on Instagram.
JESSICA STEIN @TUULAVINTAGE 2.2M FOLLOWERS
Australian travel and personal style blogger Jessica Stein is among the top leaders in style and travel influencers worldwide. She started her travel blog Tuula Vintage in March 2010 and gained massive fan following on Instagram. After the birth of her child she decided to use her blog to bring awareness to chromosomal disorders as her own child has a rare chromes disease.
ALEX STROHL @ALEXSTROHL 2M FOLLOWERS
Alex Strohl is a top travel influencer, photographer, filmmaker, a teacher who is popular for his landscape and outdoor photography, particularly his depiction of stunning mountainous regions. His travel photography made him a star on Instagram and his photography has been featured in well-known publications such as Forbes, Vanity Fair, and Gentleman’s Journal.
LAUREN BULLEN @GYPSEA_LUST 2.1M FOLLOWERS
Lauren Bullen is the better half of the top influencer Jack Morris and known for writing travel and fashion entries. She has accrued more than 2.1 million Instagram followers by posting her pictures across the globe.
JANNI OLSSON DELÉR @JANNID 1.3M FOLLOWERS
Janni Olsson Delér from Sweden is one of the most significant names in the travel industry. She has gained more than 1.3 million followers on Instagram and become the top travel influencer in the world. She is known for her travel photography just as much as for her fashion aesthetic.
ALTUG GALIP @KYRENIAN 1.3M FOLLOWERS
Altug Galip is one of the top travel influencers and a photographer behind the handle – @kyrenian. He has headed out to more than 50+ Countries on the planet and is known for stunning ethereal photography. He spends a good chunk of his time traveling, and sharing his adventures on Instagram.
TARA MILK TEA @TARAMILKTEA 1.3M FOLLOWERS
Asian-Australian blogger Tara Milk Tea is a lifestyle, fashion and a travel influencer based in Sydney. She’s sharing her own delicately assembled food fancies, travel dreams and flat-lay fashion photography purely to 1.3 million followers on Instagram. She has worked with the absolute most outstanding brands, including Louis Vuitton.
DANIEL KORDAN @DANIELKORDAN 1.4M FOLLOWERS
Russian photographer and travel blogger Daniel Kordan is an explorer by heart and widely recognized for his distinctive landscape photography. He has traveled to many countries, including Japan and Antarctica and gained a huge fan following on social media. Currently he has 1.4 million Instagram followers with whom he’s sharing his passion for nature and travelling.
LOUIS COLE @FUNFORLOUIS 1.2M FOLLOWERS
Louis Cole alias FunForLouis is a LA based film-maker and YouTuber who loves to travel and share his adventurous trips with 1.2 million followers on Instagram. He’s running a social media travel management agency brand based on his slogan called “Live The Adventure”. His aim is to bring a change by promoting greenery and traveling across the globe and discovering the beauty of nature.
QUIN SCHROCK @EVERCHANGINGHORIZON 1.2M FOLLOWERS
Quin Schrock is a travel blogger and professional photographer who is known for both his commercial work with a variety of companies as well as his own personal blog where he photographs nature and landscapes and shares them with his over 1.2 million Instagram followers. He has worked with and collaborated with prominent companies including Apple, Land Rover, Nintendo, and HGTV.
EMILIE RISTEVSKI @HELLOEMILIE 1.3M FOLLOWERS
Emilie Ristevski is an Australian based travel blogger and creative artist who has gained international projects due to her distinctive style of imagery and innate sense of adventure. She has 1.3 million followers on her Instagram. She has collaborated with Qantas, Adobe, Mercedes-Benz, Travel Alberta, Tourism Tasmania, Visit NSW, Visit Abu Dhabi, Flight Centre Australia, Visit Finland, Magical Kenya, Pure New Zealand, Etsy AU and many more clients.
SENNA RELAX @SENNARELAX 1.3M FOLLOWERS
Senna Relax is a travel influencer from Switzerland, who is traveling the world and taking impressive colorful shots for his audience. Some images on his Instafeed are so beautiful that you can’t take your eyes off them. He has accrued more than 1.3 million followers on Instagram.
ANGELICA BLICK @ANGELICABLICK 1.1M FOLLOWERS
Angelica Blick is an award-winning Swedish Instagram celebrity who runs her own fashion and travel blog. She loves to travel and influence others with her fashion and travel images. Currently she has 1.1 million Instagram followers.
JON OLSSON DELÉR @JONOLSSON1 1M FOLLOWERS
Jon Olsson is a world traveler who’s living in Monaco, he is also an entrepreneur and a professional Skier. He has around 1 million followers on Instagram. He loves to travel and see the world. He also has a huge interest in fashion, training and food!
CHELSEA YAMASE @CHELSEAKAUAI 956K FOLLOWERS
Chelsea Yamase is a Hawaii based travel influencer who has managed to be a traveler, model and a writer. She is known for her bravery in the outdoors. By keeping the sustainable concept in mind, Chelsea is exploring the world and influencing her 956k Instagram followers through stunning images.
TRAVIS BURKE @TRAVISBURKEPHOTOGRAPHY 819K FOLLOWERS
Travis Burke is a professional photographer who is best known for driving across the United States and photographing his different adventures and scenic stops along the way. In addition to his nature photography, he is also known for his portraits. He has more than 819k followers on Instagram.
CALLUM SNAPE @CALSNAPE 816K FOLLOWERS
Callum Snape is a British-Canadian photographer who has become renowned for his natural landscape and travel photography. His work has led to features on media outlets like CBC News and The Huffington Post as well as collaborations with brands like Oru Kayak. He documents his globe-trotting adventures on his popular Instagram account, which boasts more than 817k followers.
TOP LIFESTYLE INFLUENCERS
ZOË SUGG @ZOESUGG 9.2M FOLLOWERS
YouTuber and fashion blogger Zoe Sugg started her blog Zoella as a result of boredom at home in 2009 and later on she released self-titled UK beauty products and a series of young-adult novels. She specializes in beauty, fashion and lifestyle content. She has two Instagram accounts, Zoe Sugg and Zoella and together she has total 10.8 million followers.
LAUREN CONRAD @LAURENCONRAD 6M FOLLOWERS
Lauren Conrad is considered as one of the top lifestyle influencers due to her social media skills, relatability, and her enviable Instagram feed. She has multiple clothing lines, bestselling books and her own lifestyle brand. Her uniform and elegant Instagram feeds inspire her almost 9 million followers on social media.
JULIE SARIÑANA @SINCERELYJULES 5.6M FOLLOWERS
Julie Sarinana is best known for her lifestyle and fashion blog, Sincerely Jules, which features her chic California style. She has toured in over 13 countries sharing her travels and fashion tips to her millions of engaged fans.
ROSANNA PANSINO @ROSANNAPANSINO 4.5M FOLLOWERS
Rosanna Pansino is an award-winning YouTube star, baker, entrepreneur, and author. She is one of the most-watched and followed personalities on the internet. Her self-titled YouTube channel has earned over 12 million subscribers and Instagram has more than 4.5 million followers.
JACK MORRIS @DOYOUTRAVEL 2.7M FOLLOWERS
One of the top travel influencers, English Instagram star Jack Morris left his 9-5 job at age 22 to pursue social media stardom. His photos are set across the globe, from Cambodia to Finland.
ASPYN OVARD FERRIS @ASPYNOVARD 2.1M FOLLOWERS
Aspyn Ovard Ferris is a fashion and lifestyle influencer based out of Utah where she lives with her newborn daughter Cove and her Youtube Star husband Parker Ferris. She started her influencing career on Youtube and become one of the top lifestyle influencer by sharing lifestyle content.
KENNEDY CYMONE @SIMPLYKENNEDY 1.6M FOLLOWERS
Kennedy Cymone is a force to be reckoned with on social media. The LA-based influencer has an Instagram account boasting a following in excess of 1.6 million. She also has a YouTube channel with 1.77 million subscribers where she shares beauty tips, vlogs about her life and tries out funny Internet challenges. She recently launched her own fashion brand, the KCK Collection.
AMBER FILLERUP CLARK @AMBERFILLERUP 1.4M FOLLOWERS
Barefoot Blonde creator Amber Fillerup Clark lives in Arizona with her husband and three children. Clark inspires millions of readers with stylish looks and shares advice on things she loves most – hair, beauty, fashion, fitness, interior design, and traveling with her family.
JANNI OLSSON DELÉR @JANNID 1.3M FOLLOWERS
Janni Olsson Deler has passion for travel, fashion and design. She has over 1.3 million followers on Instagram and has her own clothing brand called c’est normal. She has partnered with brands such as Gina Tricot and iDeal of Sweden.
SYDNEY LEROUX DWYER @SYDNEYLEROUX 1.2M FOLLOWERS
Sydney Dwyer is a professional soccer player and Olympic gold medalist. She uses Instagram as a way to share adorable photographs of her family with over 1.1 million fans. As a mother and sports celebrity she’s incredibly inspirational, and this makes her a good fit for partnerships with a number of brands.
JULIA BEROLZHEIMER @JULIABEROLZHEIMER 1.2M FOLLOWERS
Charleston-based Julia Berolzheimer is the face behind lifestyle blog Gal Meets Glam that encourages readers to add a little glamor to their everyday lives. Julia’s relatable sense of style and innate ability to curate content has made her one of the most influential publishers.
RACH PARCELL @RACHPARCELL 1.1M FOLLOWERS
Rachel Parcell is a blogger and jewelry designer living outside of Salt Lake City with her adorable family. She started Pink Peonies as a place to document the things that she loved, and it’s become a creative outlet where she shares style through daily outfits, beauty tips, and home style.
CAITLIN COVINGTON @CMCOVING 1.1M FOLLOWERS
Caitlin Covington, creator of blog Southern Curls and Pearls, is a self-proclaimed Southern Belle hailing from Charleston, North Carolina. Whether or not you are a fan of her fall outfits, she sure knows how to create engagement as she averages 700 comments per post. Nordstrom, Tree Hut, Ulta, and Aveeno are a handful of brands she has recently scored deals with.
LAURYN EVARTS @THESKINNYCONFIDENTIAL 998K FOLLOWERS
Lauryn Evarts is the top influencer behind style, beauty, fitness, and food blog The Skinny Confidential. In addition to being a top lifestyle blogger, Lauryn has launched a book, fitness and nutrition eBook, a podcast series, a YouTube channel, and her own app.
OLIVER PROUDLOCK @PROUDLOCK 703K FOLLOWERS
Oliver Proudlock gained fame through the reality television series Made in Chelsea. He subsequently founded the fashion brand Serge DeNime and has become a fashion and lifestyle influencer on social media. He has his own Instagram account with over 703k followers.
EMILY SCHUMAN @EMILYSCHUMAN 541K FOLLOWERS
After a high-profile career working for Condé Nast publications, Emily Schuman launched her hugely popular personal blog, Cupcakes & Cashmere. Schuman is also a published author and carries her own line of clothing at Nordstrom.
NAOMI DAVIS @TAZA 458K FOLLOWERS
Naomi Davis, also known as Taza, is the creator behind popular lifestyle and family blog Love Taza. Based in the heart of New York City, Naomi loves documenting her family’s adventures, outfits, & activities. On her blog, Naomi celebrates motherhood, travel, good food, and life’s simple joys.
STEFFY @STEFFY 368K FOLLOWERS
The orange-obsessed influencer shares quirky fashion photos, life hacks, home tips, and more with her tribe of 368k followers. Steffy is very active on Instagram, posting at least one curated piece of content on her cohesive feed daily. Burt’s Bees, JCPenny, Dunkin’, and San Pellegrino, are a few of the companies who have held brand activations with the rising lifestyle influencer.
JESSIE CHANES @JESSIEKASS 311K FOLLOWERS
Jessie Chanes covers the subjects of fashion, beauty, maternity and food. She has her own blog, Seam for a Desire, and an Instagram account with over 311k followers. Jessie’s feed comprises inspirational snaps of her in fabulous locations wearing fabulous outfits, plus occasional promotions for partner brands such as Roger Gallet.
LUCA WHITAKER @ITSLUCAWHITAKER 237K FOLLOWERS
Another social media star Luca Whitaker is best known for her self-titled YouTube channel, which features fashion and lifestyle content. She has earned 430k YouTube subscribers and 237K Instagram followers for her many haul, routine, and comedy-related videos and sensational posts.
TOP INFLUENCERS IN TECH
MARK ROBER 12.8 M SUBSCRIBERS
Mechanical engineer Mark Rober created his self-titled YouTube channel in October 2011. Before becoming a YouTuber, he spent nine years at NASA, seven of which were working on the Curiosity Rover which left for Mars. On his channel, he posts content related to popular science, DIY gadgets, and creative ideas.
MARQUES BROWNLEE 11.6M SUBSCRIBERS
Marques Brwonlee is tech geek turned Internet personality, who now stands as one of the biggest tech influencers in the world. He created his self-titled YouTube channel back in March 2008 and has more than 9.6 million subscribers. He was called as the best tech reviewer in the world by Vic Gundotra, who was the Senior Vice President, Social of Google.
CRAZYRUSSIANHACKER 11.4M SUBSCRIBERS
A Russian YouTuber Taras Kulakov started a YouTube channel named CrazyRussianHacker which becomes one of the most subscribed American tech channel. This channel is best known for vlogs on life hacks, scientific experiments and testing. This channel currently has over 11.4 million subscribers with more than 14k uploads that have been viewed more than 2.65 billion times and counting.
LINUS TECH TIPS 11.3M SUBSCRIBERS
Linus Gabriel Sebastian launched Linus Tech Tips in November 2008 with the aim to inform and educate people of all ages through entertaining videos. Through this channel, he’s sharing product reviews, step-by-step PC build guides, and a variety of other tech-focused projects with more than 11 million subscribers.
WYLSACOM 9.29M SUBSCRIBERS
Wylsacom is a Russian YouTube channel created in January 2011, owned by Valentin Petukhov, who is popular for posting videos related to new gadgets, technologies, and software. Wylsacom’s first video on YouTube was titled Flash on iOS without JailBreak in which he reviewed Puffin Web, which is a browser. His channel now has more than 9.2 million subscribers with more than 21K uploads.
MRWHOSETHEBOSS 4.65M SUBSCRIBERS
Tech guru Arun Maini is best known for his Mrwhosetheboss YouTube channel’s content. He has gained popularity for his tech reviews, advice and personal testimonials for all brands of smartphones, cameras, and gaming set-ups. He started his YouTube channel in April 2011 at the age of 15 and has amassed more than 4.6 million subscribers.
AUSTIN EVANS 4.47M SUBSCRIBERS
Austin Evans started his self-titled YouTube channel in August 2007 which is popular for best recommendations and reviews of all kinds of gadgets and equipment. He is known for his genuine reviews, especially in videos where he features items that are not worth their price. With over 4.4 million subscribers, it is evident that he is one of the top tech influencers out there.
URAVGCONSUMER 2.91M SUBSCRIBERS
Judner Aura is the next name in the list of top tech influencers. Judner commenced his YouTube journey in 2012 and he’s sharing reviews on smartphones, cameras, laptops, gaming, and much more with more than 2.9 million subscribers.
DAVE LEE 2.8M SUBSCRIBERS
Dave Lee is a Canadian YouTube tech guru who is widely known for his Dave2D channel. He has earned more than 488 million views there for his wide range of tech reviews, comparisons, and advice. He has amassed more than 2.8 million subscribers to his YouTube channel.
JONATHAN MORRISON 2.68M SUBSCRIBERS
Jonathan Morrison launched his self-titled YouTube channel in March 2010 on which he is posting product reviews videos on various mobile devices of brands like Apple, Samsung, and Google. He is sharing his opinions and information about new devices to his 2.6 million subscribers.
EDGAR OGANESYAN 2.65M SUBSCRIBERS
Edgar Oganesyan is the talented tech influencer behind the highly subscribed channel, Techsource. With over 2.1 million subscribers, Techsource is the leading PC-related YouTube channel, where you will find videos comparing various technologies, PC tips, and general knowledge on your PC.
JAYZTWOCENTS 2.56M SUBSCRIBERS
JayzTwoCents is your one stop destination to find fun and educational videos on all things related to tech! Jason Langevin is the face behind this popular channel, who vlogs about technology and gaming with a typically comedic, lighthearted slant. He started building computers at age 10 and was working as a PC and networking consultant by age 16, now attracting more than 2.5 million subscribers on his YouTube channel which he created in August 2012.
SIMONE GIERTZ 2.25M SUBSCRIBERS
Robotics enthusiast Simone Giertz is a Swedish inventor and YouTuber who launched her self-titled YouTube channel in March 2013. She is spending most of her time building shitty robots and running her YouTube channel about robotics. With more than 2 million subscribers, she has become one of the most followed and top tech influencers.
JON RETTINGER 1.58M SUBSCRIBERS
The founder of TechnoBuffalo, Jon Rettinger created his self-titled YouTube channel in June 2007 which is a forum for all things electronic. He is sharing vlogs about game console comparisons, unboxings, product reviews, and informative tips and tricks on various products. He has more than 1.5 million YouTube subscribers.
DetroitBORG 1.31M SUBSCRIBERS
Michael Kukielka is a tech guru who created the popular YouTube channel DetroitBORG in July 2008, where he posts detailed tech reviews of the news gadgets, software, and accessories on the market. He has gained more than 1.31 million subscribers to his YouTube channel since its beginning.
PAUL’S HARDWARE 1.26M SUBSCRIBERS
Tech guru Paul Heimlich launched his YouTube channel Paul’s Hardware in June 2012 where he publishes tech reviews and tutorials, as well as PC hardware and DIY computer building content. He has earned more than 1.2 million subscribers.
DEREK BANAS 1.06M SUBSCRIBERS
MRMOBILE [MICHAEL FISHER] 982K SUBSCRIBERS
Michael Fisher is a YouTube personality who is known for his MrMobile channel’s content. He has earned widespread popularity there for his tech reviews, unboxing’s, and tutorials for a wide myriad of brands. He has earned more than 982k subscribers to his YouTube channel since its beginning.
ERICA GRIFFIN 873K SUBSCRIBERS
Technology nerd Erica Griffin is among the few females in the world of tech influencers. Her self-titled channel which she started in June 2009 features various unboxing and comparison videos about smartphones, laptops, tablets, and portable game consoles. With over 873 subscribers, she has proven that girls can be knowledgeable and successful in the field of technology.
MIKE LOCKE 99.9K SUBSCRIBERS
Since 2009, Mike has been a consistent content creator on YouTube, posting tutorials, motivating and educational videos on the topics of UI/UX Design. Currently with over 99K subscribers and over 8 million total views, Mike’s YouTube channel has constantly ranked as one of the top channels in the UX Design industry.
The Future of World’s Top Influencers
Influencer marketing offers companies the opportunity to place their brands in front of millions of people. As more brands enjoy success from partnerships with top influencers, we see a greater proportion of marketing dollars put towards influencer marketing. As Millennials continue to reject traditional ads online, quality user-generated content is quickly becoming King, or Queen. Top influencers offer pleasant, original, and genuine online experiences that are trusted by millions of followers. It is this credibility and organic engagement that makes top influencers such effective brand partners today.