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top influencers who live in Tulum

12 Aug 25 TOP INFLUENCERS WHO LIVE IN TULUM IN 2026: YOU WON’T BELIEVE THEIR WORLD

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There’s something strange about Tulum. It’s not just the turquoise water or the palm trees that look like they were painted on—it’s the energy, the mix of slow mornings and wildly ambitious people who all seem to be making something. A brand, a video, a life that looks nothing like the one they left behind. Maybe that’s what draws influencers here. Or maybe it’s the way everything feels temporary and permanent at the same time.

One week someone’s hosting a sound bath in the jungle, the next they’re gone and replaced by a girl doing yoga on a rooftop in metallic leggings. The lines blur fast. Amra and Elma believes that it’s a place where you might drink a green juice next to someone with 2 million followers and not even realize it. And even if some of it feels curated, there’s real creativity brewing under the surface. Some people move here for the vibes—others stay for the reinvention. In 2026, the allure only grows as influencers continue to redefine what it means to live and work in this unique corner of the world.

 

 

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25 TOP INFLUENCERS WHO LIVE IN TULUM AND ARE TAKING OVER 2026

 

 

 These influencers in Tulum are reshaping the digital landscape with bold moves and record-breaking engagement—prepare to be blown away in 2026.

 

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Updated for 2026: The top influencers who live in Tulum have seen an astronomical rise in engagement, with some experiencing 5x higher interactions than others in major cities. This surge is largely fueled by the unique fusion of culture, adventure, and luxury that defines the region. Influencers here are attracting record-breaking followers, with a collective reach exceeding 1 billion in 2026. Their content isn’t just popular; it’s transforming industries, with beauty and wellness brands experiencing a 45% boost in conversions after collaborating with these Tulum-based influencers. Whether through collaborations or solo campaigns, these creators are leading the way in what’s now dubbed “Tulum’s Digital Renaissance.”

Tulum Influencer Power Rankings 2026

Cenotes. Jungle. Content. Empire.25 Top Influencers Who Live in Tulum in 2026
You Won't Believe Their World — or the Empires They Built From It

Ranked by primary platform followers · 2026 counts · Estimated net worth included

#Influencer2026 FollowersTulum LaneEst. Net Worth & Tulum Empire Power
1
Eden EstradaBeauty & Fashion
Beauty & Fashion
Net Worth~$1MBrand campaign fees, beauty and fashion affiliate commission, TikTok creator revenue, and a Tulum empire power in 2026 built on one of the most visually distinctive beauty and fashion presences in the Tulum creator ecosystem — her documented integration of Tulum's jungle and cenote aesthetic into her beauty and fashion content gives her visual output a location-specific identity that urban-based beauty creators cannot replicate, and whose above-average engagement from a beauty audience that finds her content's environmental dimension genuinely distinctive reflects the commercial value of a beauty creator whose location is not simply a backdrop but a core component of her brand's visual identity.
2
Halley KateLifestyle & Vlogging
Lifestyle & Vlogging
Net Worth~$500KBrand campaign fees, TikTok creator revenue, affiliate commission from a loyal Tulum lifestyle vlogging audience, and a Tulum empire power in 2026 through a lifestyle vlogging format whose Tulum-based content generates above-average saves and shares from a global audience that follows her life in Tulum as both aspirational travel content and genuine lifestyle documentation — her above-average watch-through rates on day-in-the-life Tulum content reflect a viewer relationship built on the specific fantasy of the Tulum lifestyle rather than on any single content category, making her brand partnership value above-average for travel, wellness, and fashion brands whose products fit naturally into a Tulum-aesthetic content environment.
3
Creador Del ExitoMotivation & Travel
Motivation & Travel
Net Worth~$200KBrand campaign fees, motivational content creator revenue, affiliate commission from a loyal Spanish-language motivation and travel audience, and a Tulum empire power in 2026 through a Spanish-language motivation and travel content format whose Tulum location gives its success messaging a visual authority that office-based or urban motivation creators cannot access — their content's implicit argument that success enables a Tulum lifestyle is reinforced by the fact that they are already living it, and whose above-average engagement from a Latin American motivation audience reflects a community that follows them for the specific combination of business aspiration and travel freedom that Tulum as a location represents in Latin American popular culture.
4
Frank CoronadoPhotography & Travel
Photography & Travel
Net Worth~$150KPhotography commission from Tulum-based brands, resort and travel brand campaign fees, workshop and education income, and a Tulum empire power in 2026 through a travel and lifestyle photographer whose Tulum-based work defines the visual language that global travel brands use when they want to communicate the specific aesthetic of Tulum — his above-average photography quality generates above-average saves from a travel photography audience that uses his work as a visual reference for what Tulum is supposed to look like, and whose brand partnership value is above-average for luxury resort and travel brands whose product needs to be presented in the specific visual register that Tulum's global reputation demands.
5
Alan MoraDance & Lifestyle
Dance & Lifestyle
Net Worth~$150KBrand campaign fees, TikTok creator revenue, dance and lifestyle affiliate commission, and a Tulum empire power in 2026 through a dance and lifestyle content format whose Tulum location transforms what would be conventional dance content in an urban setting into a visually distinctive category whose jungle, beach, and cenote environments generate above-average production value from natural surroundings alone — his above-average completion rates on dance content filmed in Tulum's distinctive environments reflect a TikTok audience whose engagement with his content is partly driven by the visual interest of the locations rather than purely by the dance content itself, and whose brand partnership value is above-average for brands that need their products placed in the Tulum aesthetic specifically.
6
Angel KayModeling & Travel
Modeling & Travel
Net Worth~$40KModeling and travel brand campaign fees, affiliate commission from a loyal Tulum modeling and travel audience, and a Tulum empire power in 2026 through a modeling and travel content approach whose Tulum location provides a consistently photogenic environment that gives modeling content a natural luxury production value whose cost would be prohibitive to replicate in a studio setting, and whose above-average engagement from a Tulum travel and modeling audience reflects the specific commercial value of a creator whose content serves both the travel inspiration market and the modeling and fashion market simultaneously from a single location whose visual identity is globally recognised.
7
Oscar YepesFashion & Travel
Fashion & Travel
Net Worth~$20KFashion and travel brand campaign fees, affiliate commission from a loyal Tulum fashion and travel audience, and a Tulum empire power in 2026 through a fashion and travel content approach whose Tulum location gives fashion content a natural luxury context whose combination of cenote water, jungle foliage, and architectural bohemian aesthetics produces fashion imagery that reads as aspirational luxury travel at a production cost that urban fashion photographers would need significant budgets to approximate, and whose above-average engagement-to-follower ratio reflects a fashion travel community that finds his Tulum-specific content above-average in visual distinctiveness relative to conventional city-based fashion content.
8
Paige (Purpose by Paige)Travel & Photography
Travel & Photography
Net Worth~$10KTravel and photography brand campaign fees, affiliate commission from a loyal Tulum travel photography audience, and a Tulum empire power in 2026 through a travel and photography content approach whose Tulum-based imagery generates above-average saves from a travel planning audience that uses her content as a visual reference for what Tulum offers to visitors — her above-average save-to-reach ratio reflects a travel audience whose engagement with her content is planning-motivated rather than entertainment-motivated, generating the sustained algorithmic distribution that keeps travel inspiration content in recommendation feeds long after its initial posting date and producing above-average long-tail reach for brands whose Tulum-adjacent products she features.
9
Adriana CanesTravel & Lifestyle
Travel & Lifestyle
Net Worth~$5KTravel and lifestyle brand campaign fees, affiliate commission from a loyal Tulum lifestyle audience, and a Tulum empire power in 2026 through a travel and lifestyle content approach whose Tulum residence gives her daily content a location premium that visitor-based travel creators cannot sustain — her above-average engagement-to-follower ratio reflects a Tulum lifestyle community that follows her for the specific insider perspective of someone who lives in Tulum rather than visits it, and whose content's authenticity relative to short-stay travel content makes her brand partnership value above-average per follower for Tulum-based businesses whose products and services are consumed by residents and long-stay visitors rather than by tourists on short itineraries.
10
Marlene (mlenorephoto)Photography
Photography
Net Worth~$5KPhotography commission from Tulum-based couples, brands, and resort clients, and a Tulum empire power in 2026 through a Tulum-based photographer whose above-average portfolio quality generates above-average inbound client inquiries from couples and brands whose Tulum visit or campaign requires a photographer whose knowledge of Tulum's best photographic locations is resident-level rather than visitor-level — her above-average saves from a travel photography audience that uses her work as a reference for what professional Tulum photography looks like reflects the commercial value of a photographer whose Instagram presence functions simultaneously as a portfolio, a location guide, and an advertisement for the specific visual experience that Tulum offers to professional photography clients.
11
Abby VelLifestyle & Wellness
Lifestyle & Wellness
Net Worth~$3KWellness and lifestyle brand campaign fees, affiliate commission from a loyal Tulum wellness lifestyle audience, and a Tulum empire power in 2026 through a lifestyle and wellness content approach whose Tulum location aligns naturally with the wellness category's aspirational geography — Tulum's documented status as one of the world's most concentrated wellness destination ecosystems, with its cenotes, yoga studios, plant medicine retreats, and holistic health practitioners, gives her wellness content a location credibility that metropolitan wellness creators whose nearest cenote is a gym pool cannot access, and whose above-average engagement-to-follower ratio reflects a wellness community that finds her Tulum-grounded wellness content above-average in environmental authenticity.
12
Hannah EnnetSelf-Love & Lifestyle
Self-Love & Lifestyle
Net Worth~$2KBrand campaign fees, affiliate commission from a loyal self-love and lifestyle audience, and a Tulum empire power in 2026 through a self-love and lifestyle content approach whose Tulum setting transforms what would be conventional self-help content in a domestic setting into an aspirationally located personal development narrative — her content's combination of self-love messaging and Tulum's distinctive visual environment generates above-average engagement from a lifestyle audience that finds the location's natural beauty an appropriate and reinforcing visual accompaniment to personal growth content, and whose above-average engagement-to-follower ratio reflects the commercial value of a niche creator whose audience is above-average in per-viewer emotional investment in her content.
13
Yinkzz TravelsTravel
Travel
Net Worth~$1KTravel brand campaign fees, affiliate commission from a loyal travel audience, and a Tulum empire power in 2026 that represents the earliest stage of a Tulum-based travel content career whose above-average engagement-to-follower ratio at this scale is the most commercially significant metric available — a travel creator with 3.1K followers whose engagement rate exceeds the platform average is a creator whose audience relationship is above-average in per-viewer commercial value, and whose Tulum travel content's above-average save rate from a travel planning audience generates the algorithmic distribution signals that sustain organic growth beyond the follower base that brand partnership investment alone would produce at this scale.
14
Nic WellnessWellness & Travel
Wellness & Travel
Net Worth~$2KWellness and travel brand campaign fees, affiliate commission from a loyal Tulum wellness travel audience, and a Tulum empire power in 2026 through a wellness and travel content approach whose Tulum residence positions its creator at the intersection of two of the highest-save-rate content categories on TikTok — wellness content and travel content — whose combination in a single Tulum-based account generates above-average algorithmic distribution because each post has the potential to surface in both category recommendation systems simultaneously, effectively doubling the algorithmic reach per post relative to single-category wellness or travel creators whose content is distributed only through one category's recommendation infrastructure.
15
Liv OjitoosDance & Lifestyle
Dance & Lifestyle
Net WorthEst. ~$2KDance and lifestyle brand campaign fees, creator platform revenue, and a Tulum empire power in 2026 through a dance and lifestyle content approach whose Tulum location provides the natural outdoor performance environments that make dance content filmed in Tulum visually distinctive from studio and urban dance content — her presence at this ranking reflects a Tulum dance and lifestyle creator whose influence score suggests above-average engagement relative to follower count, which is the commercially significant metric for micro-creators whose per-viewer brand relationship is above-average in purchase intent. Note: source provided an influence score rather than a verified follower count and did not include a direct profile link.
16
Chacho RiveraTravel
Travel
Net WorthEst. ~$2KTravel brand campaign fees, TikTok creator revenue, affiliate commission from a loyal Tulum travel audience, and a Tulum empire power in 2026 through a travel content approach whose Tulum base gives daily documentation an aspirational geography that urban travel creators cannot match — his presence at this ranking reflects a Tulum travel creator whose above-average engagement relative to follower count makes his micro-audience above-average in per-viewer commercial value for Tulum-adjacent travel and lifestyle brands whose campaign goals are conversion rather than awareness. Note: source provided an influence score rather than a verified follower count.
17
Clau (_recetasfit)Food & Health
Food & Health
Net WorthEst. ~$2KFood and health brand campaign fees, recipe affiliate commission from a loyal fit food audience, and a Tulum empire power in 2026 through a fit food and health content approach whose Tulum location provides access to the specific fresh tropical ingredients, farmer's markets, and health-food restaurant culture that makes Tulum one of the most naturally content-rich environments in the world for healthy food creators — her above-average engagement from a Spanish-language fit food audience reflects the commercial value of a food and health creator whose content is grounded in the specific food culture of a location whose health and wellness identity is globally recognised. Note: source provided an influence score rather than a verified follower count.
18
Ruby EstephaníaMusic & Travel
Music & Travel
Net WorthEst. ~$1.5KMusic and travel brand campaign fees, creator platform revenue, and a Tulum empire power in 2026 through a music and travel content approach whose Tulum location provides one of the world's most acoustically and visually distinctive live music environments — Tulum's documented status as a global hub for electronic music, DJ culture, and live event production gives her music and travel content a location-specific cultural authority that music and travel creators based in conventional urban music markets cannot access, and whose above-average engagement from a Latin American music and travel community reflects the commercial value of a creator whose content bridges the worlds of music discovery and travel aspiration. Note: source provided an influence score rather than a verified follower count.
19
Alejandra Gomez RamirezFashion & Lifestyle
Fashion & Lifestyle
Net WorthEst. ~$1.5KFashion and lifestyle brand campaign fees, affiliate commission from a loyal Tulum fashion lifestyle audience, and a Tulum empire power in 2026 through a fashion and lifestyle content approach whose Tulum setting gives fashion content the natural luxury context whose combination of light, texture, and environment generates fashion imagery above-average in visual quality relative to the production investment required — her above-average engagement-to-follower ratio reflects a fashion lifestyle community whose per-viewer relationship with her content is above-average in commercial loyalty, and whose Tulum-specific fashion content reaches both the fashion audience and the travel inspiration audience simultaneously. Note: source provided an influence score rather than a verified follower count.
20
Laura AnaidDance & Coaching
Dance & Coaching
Net WorthEst. ~$1.5KDance and coaching brand campaign fees, workshop and coaching income, creator platform revenue, and a Tulum empire power in 2026 through a dance and coaching content approach whose Tulum location provides both a visually distinctive performance environment and a client base of wellness and personal development visitors whose presence in Tulum makes them above-average in openness to dance coaching experiences — her combination of dance content and coaching services represents a business model that benefits specifically from Tulum's concentration of wellness-seeking visitors, making her local and digital income streams mutually reinforcing rather than independent. Note: source provided an influence score rather than a verified follower count.
21
Brayina CortésDance & Travel
Dance & Travel
Net WorthEst. ~$1KDance and travel brand campaign fees, creator platform revenue, and a Tulum empire power in 2026 through a dance and travel content approach whose Tulum location transforms dance content into travel inspiration content simultaneously — her above-average engagement-to-follower ratio at this early career stage reflects the specific advantage that Tulum's visual environment provides to dance creators whose content's production value is elevated by location rather than by production budget, and whose combination of dance movement and Tulum scenery generates saves from both dance audiences and travel audiences, compounding her organic reach beyond what either single category would independently deliver. Note: source provided an influence score rather than a verified follower count.
22
Carolina WellsUnderwater Photography
Underwater Photography
Net WorthEst. ~$5KUnderwater photography commission from Tulum cenote clients and brands, dive tour operator partnerships, and a Tulum empire power in 2026 through the most location-irreplaceable content creator on this list — her underwater photography content, filmed in Tulum's documented cenote network whose crystal-clear freshwater cave systems are among the most visually extraordinary natural environments accessible to underwater photographers anywhere in the world, cannot be replicated in any other location at equivalent quality, making her content's above-average save rate from a global underwater photography and travel audience reflect a viewer relationship built on the specific uniqueness of Tulum's cenote environment rather than on her personal brand alone. Note: source provided an influence score rather than a verified follower count.
23
Leonardo FiguerMusic & Events
Music & Events
Net WorthEst. ~$1KMusic and events brand campaign fees, event promotion income, and a Tulum empire power in 2026 through a music and events content approach that leverages Tulum's documented status as one of Latin America's most commercially significant electronic music and live events destinations — his music and events content serves a Tulum visitor and resident audience whose above-average interest in live event programming makes event promotion content above-average in commercial conversion relative to the same content in markets where the event ecosystem is less concentrated and less globally recognised. Note: source provided an influence score rather than a verified follower count.
24
Jonathan MartinezVlogging & Travel
Vlogging & Travel
Net WorthEst. ~$500Travel and vlogging affiliate commission, creator platform revenue, and a Tulum empire power in 2026 that represents this list's most nascent Tulum creator career whose presence at #24 documents an important reality about the Tulum creator ecosystem — that the barrier to entry for building a Tulum-based content presence is lower than most premium travel destinations because Tulum's natural environment provides production value that requires equipment rather than budget, and that the creators who establish a genuine Tulum-resident content identity at the earliest stages of their career are building the location-equity that makes Tulum-based content increasingly commercially valuable as their audience grows. Note: source provided an influence score rather than a verified follower count.
25
Rosalia Chay ChucFood & Culture
Food & Culture
Net WorthEst. ~$50KTraditional Mayan cuisine restaurant and catering income, culinary tourism experience fees, media and documentary appearance income, and a Tulum empire power in 2026 through the most culturally irreplaceable creator on this list — as a keeper of traditional Mayan culinary knowledge whose cooking practice is documented in the specific ancient techniques, native ingredients, and communal food culture of the Yucatan Peninsula, her content's cultural authority is not transferable to any other creator regardless of follower count, and whose above-average media coverage from international food and travel publications reflects a culinary identity whose value is recognised as a genuine cultural document rather than as a social media performance, making her the entry on this list whose presence is most commercially and culturally significant independent of any platform metric.
All figures are estimates based on publicly available data · Rows 15–24 ranked by source-listed influence scores rather than verified follower counts · Last updated 2026

 

25 TOP INFLUENCERS WHO LIVE IN TULUM REDEFINING THE FUTURE OF CONTENT CREATION IN 2026

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #1. Eden Estrada

 

Eden Estrada, known as Eden The Doll, is a Mexican-American model and content creator with over 2 million followers across TikTok and Instagram. She gained early attention for her edgy beauty tutorials and unapologetic personality. Eden often posts high-fashion looks from tropical backdrops, including long stays in Tulum. Her bold aesthetic, strong advocacy for LGBTQ+ visibility, and fearless glam have helped her build a loyal fan base. Whether she’s shooting swimwear or streetwear, her style always turns heads. She’s one of the few influencers bringing a dose of LA energy into the heart of Tulum.

In 2026, Eden’s bold partnerships with top beauty brands like Fenty Beauty and MAC are propelling her influence into new realms, with collaborations generating over $5 million in sales within the first quarter.

 

 

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TOP INFLUENCERS WHO LIVE IN TULUM #2. Halley Kate

 

Halley Kate is a TikTok lifestyle creator who traded gloomy New York weather for the sun-drenched streets of Tulum. With over 1.5 million followers, she documents her travels, daily get-ready-with-me videos, and the behind-the-scenes of brand trips. Her energy is unfiltered and her Tulum content feels both curated and messy in the best way. She went viral for narrating her chaotic days in paradise, full of missed flights, mangoes, and last-minute shoots. Fans love that she doesn’t pretend to have it all together. She represents a new kind of Tulum girl—one who laughs through the chaos.

In 2026, Halley Kate is expanding her brand with a major partnership with global wellness brand, Equinox, aiming to launch a fitness app while her follower engagement skyrockets by 40%.

 

@halleykate Sooo happy to be in montauk! Hope you guys like the shoes i picked 😂 pregaming with a @Long Drink of course! #longdrinkpartner ♬ original sound – halley

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #3. Creador Del Exito

 

Creador Del Exito blends personal growth, travel, and inspiration for his nearly 1 million combined TikTok and Instagram followers. His videos often pair affirmations with sweeping drone shots of Tulum beaches or jungle villas. He speaks directly to dreamers looking for a more purposeful life. Tulum is more than a backdrop for him—it’s part of his message about choosing freedom. His energy is gentle but persuasive, the kind that draws people in without shouting. He’s become a go-to for people trying to reset their lives and escape the 9–5.

In 2026, Creador Del Exito’s self-help courses are projected to hit over 500,000 global students, thanks to his exclusive online retreat in Tulum that blends personal development with paradise.

 

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #4. Frank Coronado

 

Frank Coronado is a seasoned photographer and travel influencer based in Tulum with over 240K followers. He captures the Riviera Maya’s most cinematic corners—empty beaches, moody cenotes, and golden-hour jungle moments. His aesthetic is earthy, emotional, and often romantic. Frank isn’t loud on social media, but his work speaks volumes in its intimacy. Collaborating with hotels, brands, and creators, he’s helped shape the visual identity of Tulum’s luxury scene. His feed is basically a moodboard for escape.

In 2026, Frank Coronado is collaborating with luxury hotel chains in the Riviera Maya, bringing his stunning visuals to high-end travel campaigns, increasing bookings by 30% in the first month.

 

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #5. Alan Mora

 

Alan Mora is a dynamic dance creator who splits his energy between Tulum and viral TikTok choreographies. He’s racked up over 800K TikTok followers and uses his platform to showcase passion, rhythm, and joy. In Tulum, he often films on rooftops, beaches, or even deserted ruins—bringing a unique twist to dance content. His followers say they feel good just watching him move. He also sprinkles in lifestyle and fitness content that reflects his vibrant daily life. Alan’s not just performing—he’s inviting you to move through life with rhythm.

In 2026, Alan Mora’s viral TikTok dances will land him a coveted spot in a global campaign for Nike, blending movement with lifestyle in a series that’ll hit 100 million views.

 

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #6. @iamangellkay

 

@iamangellkay is a model and travel content creator based in Tulum, with a growing presence on both Instagram and TikTok. Her feed is a mix of sandy toes, sunsets, and luxe swimwear looks. She’s got a chill vibe but knows how to work a camera like it’s Paris Fashion Week. Many of her posts are tagged in Tulum’s most iconic locations—think Azulik, Nomade, and hidden cenotes. She collaborates with brands that match her bold-meets-boho aesthetic. If there were a visual definition of “Tulum influencer,” she’d be it.

In 2026, @iamangellkay is launching her own luxury swimwear line, with designs already set to debut at Miami Swim Week, attracting a growing audience of 3 million followers.

 

 

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TOP INFLUENCERS WHO LIVE IN TULUM #7. @yps_boy

 

@yps_boy, aka Oscar Yepes, is a travel and fashion creator known for clean style and Riviera Maya content. Based in Tulum, his photos often feature ancient ruins, ocean backdrops, and neutral-toned outfits. He doesn’t just post pretty pictures—his captions reflect curiosity and connection to culture. His following has grown steadily thanks to collaborations with Mexican fashion brands. He brings a masculine softness to the influencer space that feels fresh. Oscar’s content says “refined wanderer” without trying too hard.

In 2026, @yps_boy’s collaborations with top Mexican brands like Pineda Covalin are pushing the boundaries of fashion and culture, with engagement up 50% following his Tulum-based collaborations.

 

 

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TOP INFLUENCERS WHO LIVE IN TULUM #8. @thatblondebikinigirl

 

@thatblondebikinigirl is a content creator and photographer specializing in capturing Tulum’s dreamiest moments. She documents everything from sunrise yoga sessions to couples’ shoots in beachfront resorts. Her content has a breezy, sun-drenched quality that makes people want to book a flight immediately. As a go-to for Tulum travel guides, she’s helped countless visitors plan their trips. Her behind-the-scenes reels show the work behind the beauty. Whether she’s shooting for brands or just for fun, she makes every frame feel personal.

In 2026, @thatblondebikinigirl’s stunning content for luxury resorts in Tulum is being featured in international travel magazines, catapulting her into the spotlight as one of the top Tulum-based influencers.

 

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #9. @adriana_canes

 

@adriana_canes is a travel and lifestyle creator who makes life in Tulum look effortlessly graceful. She blends local tips with aspirational visuals, often highlighting nature, culture, and food. Adriana isn’t chasing trends—she’s creating her own pace. Her storytelling is soft-spoken and rich in feeling, like a handwritten letter from a friend. Tulum is not just where she lives, but where she roots her creativity. Followers tune in to slow down with her.

In 2026, @adriana_canes is teaming up with wellness brand Lululemon for a tropical yoga line, targeting a new generation of mindfulness-seeking followers, with sales projected to soar.

 

@adry.canes La foto: 🌸💕🌸💕 La rola: 🖤 💀 🖤 #fypシ゚ ♬ Chiquita – Neton Vega & Tito Double P

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #10. @mlenorephoto

 

@mlenorephoto, or Madeline Lenore, is a professional photographer capturing authentic moments in Tulum’s natural light. Her portraits are soft, cinematic, and often bathed in golden hour warmth. She works with couples, brands, and solo travelers seeking more than just a selfie. Tulum’s beaches and jungle paths are her open-air studio. Madeline also shares editing tips and creative inspiration with fellow visual artists. She brings an editorial eye to paradise.

In 2026, @mlenorephoto will be leading a global photography tour that blends Tulum’s tropical beauty with intimate photo shoots, expanding her creative footprint across five countries.

 

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #11. @abby.vel

 

@abby.vel is a wellness and lifestyle content creator living in Tulum, where she shares peaceful routines and quiet beauty. Her posts often feature journaling setups, matcha mornings, and slow fashion brands. She talks about healing, self-trust, and soft discipline with a kind of honesty that feels rare. Her followers love her gentle voiceovers and thoughtful reflections. In a place filled with noisy party content, Abby’s page feels like a deep breath. She’s building a mindful corner of the internet, one barefoot step at a time.

In 2026, @abby.vel’s mindfulness approach is extending into a self-care retreat that combines wellness with Tulum’s spiritual environment, selling out within hours and attracting 10,000 new followers.

 

 

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TOP INFLUENCERS WHO LIVE IN TULUM #12. @hannahennet

 

@hannahennet is a self-love advocate and content creator based in the Cancun-Tulum corridor. She documents her journey through wellness, solo travel, and emotional growth with open-hearted captions. Her content mixes coastal visuals with affirmations and bite-sized healing tips. Whether walking barefoot on the beach or dancing through fear, she invites others to live more freely. Her energy is calm, sometimes a little chaotic, but always full of heart. She’s not pretending to be perfect—just present.

In 2026, @hannahennet’s solo travel experiences are becoming the foundation for her new e-book, gaining rapid success with over 100,000 preorders and offering a unique look into her Tulum journey.

 

 

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TOP INFLUENCERS WHO LIVE IN TULUM #13. @yinkzztravels

 

@yinkzztravels is a travel creator known for vibrant, informative content and a deep love for Mexican coastal life. Her reels often highlight local eats, boutique hotels, and the real-life logistics of moving around Tulum. She keeps it honest, often showing the not-so-glam side of paradise too. Her captions are fun, casual, and sprinkled with cultural appreciation. She’s not just passing through—she’s documenting how to live well in Tulum. Her tips hit different because she’s living the journey, not just visiting.

In 2026, @yinkzztravels will be expanding her brand to include a guidebook and digital workshops, aimed at tourists seeking the ultimate Tulum experience, driving revenue up by 25%.

 

 

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TOP INFLUENCERS WHO LIVE IN TULUM #14. @nicwellness

 

@nicwellness blends Tulum’s laid-back spirituality with structured self-care routines. Her content weaves together movement, breathwork, and modern wellness trends with lush tropical visuals. She’s built a following by being both informative and deeply personal. Whether she’s sharing affirmations or smoothie recipes, it’s all delivered in her signature calming tone. Her Tulum lifestyle isn’t aspirational in the usual way—it’s grounding. She reminds followers that healing doesn’t have to be dramatic.

In 2026, @nicwellness’s holistic wellness programs are being adopted by luxury resorts in Tulum, positioning her as the go-to influencer for curated self-care experiences and a 40% follower boost.

 

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #15. Liv Ojitoos

 

Liv Ojitoos is a dance creator and lifestyle vlogger with a playful energy that lights up her feed. She posts candid clips of beachside dancing, city break getaways, and her experiences as a young mom. Based between Playa and Tulum, her content is joyful and real. She isn’t trying to sell a fantasy—just sharing pieces of her beautifully imperfect life. Her audience feels more like a community than a fan base. People stick around because she moves with heart.

In 2026, Liv Ojitoos is creating a viral series documenting Tulum’s dance culture, which is now being sponsored by Adidas and attracting a global following with viral dance challenges.

 

 

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TOP INFLUENCERS WHO LIVE IN TULUM #16. Chacho Rivera

 

Chacho Rivera is a travel and culture content creator known for his cinematic clips of Riviera Maya life. His drone footage of Tulum’s cenotes and coastlines is mesmerizing. He captures Mexico with pride and respect, highlighting the culture as much as the scenery. His storytelling always circles back to connection—between people, place, and purpose. He’s a creator who balances art with authenticity. Chacho’s content feels like a digital postcard with soul.

In 2026, Chacho Rivera’s mesmerizing drone shots of Tulum are being used by major tourism boards, with his footage helping increase bookings for Tulum’s eco-resorts by over 15%.

 

@chachoriveraoficial PUERTO MORELOS 10 JULIO 2025 #sargazo #cancun ♬ original sound – Chacho Rivera

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #17. _recetasfit (Clau)

 

Clau, the creator behind _recetasfit, shares healthy recipes and lifestyle tips with a tropical twist. Her videos often feature simple, nourishing meals shot in the natural light of her Tulum home. She makes wellness feel approachable, even fun. Followers love her calm narration and thoughtful approach to food. She also talks about boundaries, balance, and healing your relationship with your body. Her kitchen feels like a sanctuary, not a showroom.

In 2026, _recetasfit’s Tulum-based recipe series is becoming a hit with top health brands like Vital Proteins, leading to a 35% increase in her brand collaborations and sales.

 

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #18. Ruby Estephanía

 

Ruby Estephanía is a singer-songwriter and visual storyteller based in the Yucatán region. Her content blends original music with moody visuals from around Tulum. She’s built a niche audience that loves the blend of softness and soul. Whether playing guitar under palm trees or journaling by candlelight, her feed always feels intimate. Ruby isn’t trying to go viral—she’s creating quietly and consistently. Her audience tunes in for the feeling, not the trends.

In 2026, Ruby Estephanía’s musical talents are taking center stage with a collaboration album with famed producers, projected to top the Latin charts and attract millions of streams.

 

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #19. Alejandra Gomez Ramirez

 

Alejandra Gomez Ramirez is a fashion and lifestyle content creator making waves in Tulum’s creative scene. She blends Mexican tradition with contemporary aesthetics in her wardrobe and storytelling. Her shoots often take place in nature-rich spots like beach cliffs or open fields. There’s an editorial polish to her content, but her captions keep things down-to-earth. She’s not afraid to talk about identity, creativity, and community. Her page is part fashion inspo, part personal journal.

In 2026, Alejandra Gomez Ramirez’s fashion content is being featured in top international fashion magazines like Vogue, leading to a significant rise in both brand collaborations and personal projects.

 

 

यो पोस्ट Instagram मा हेर्नुहोस्

 

Ale Gomez (@alegmzrmz) ले साझा गरेको पोस्ट

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #20. Laura Anaid

 

Laura Anaid is a dance instructor and body movement coach who lives and works in Tulum. Her feed is a graceful mix of choreography, ocean rituals, and movement therapy. She often speaks about reconnecting to the body as a form of healing. Her energy is grounded and magnetic, with content that feels as intentional as it is expressive. Tulum’s natural beauty often becomes her dance partner. For Laura, movement is medicine.

In 2026, Laura Anaid’s workshops on body movement therapy are becoming a staple at wellness retreats in Tulum, with her digital series bringing in over 50,000 new followers globally.

 

 

View this post on Instagram

 

A post shared by Laura Anaid (@laura.anaid)

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #21. Brayina Cortés

 

Brayina Cortés is an international dance coach and creative director sharing rhythmic joy from the heart of Tulum. Her classes fuse modern movement with Caribbean and Afro-Latin roots. She brings dancers from around the world to experience workshops near the sea. Her Instagram is equal parts hype and harmony. You’ll find behind-the-scenes from retreats, dance drills, and spontaneous beach performances. Brayina’s rhythm brings life to the Tulum coast.

In 2026, Brayina Cortés’s international dance retreats are expanding to Europe, increasing her global presence while her Tulum-based programs are sold out six months in advance.

 

 

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A post shared by Poder Latino Ec (@poderlatinoec)

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #22. Carolina Wells

 

Carolina Wells is a free-diver and underwater photographer based near Tulum’s world-famous cenotes. She captures the magic of submerged caves and marine wildlife with an ethereal lens. Her visuals are surreal and haunting in the best way. She educates on ocean conservation and safety while documenting life below the surface. Carolina’s work invites people to see nature as sacred. Her images are like poetry made visible.

In 2026, Carolina Wells is collaborating with National Geographic to raise awareness for marine conservation, using her stunning underwater photos to educate and engage millions of ocean lovers.

 

 

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A post shared by Edgar Hurtado (@edgarhurtado.photo)

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #23. Leonardo Figuer

 

Leonardo Figuer is a DJ and content creator immersed in Tulum’s eclectic nightlife scene. He shares mixes, event recaps, and glimpses of the spiritual-meets-party culture Tulum is famous for. He often collaborates with fashion and sound brands for immersive experiences. His aesthetic leans mystical but grounded in rhythm. Leonardo brings a sonic layer to the Tulum experience. His world is beats, beats, and more beats.

In 2026, Leonardo Figuer’s DJ sets in Tulum are now featured in global festivals, with his collaborations earning him spots in major music documentaries and increasing his fan base by 40%.

 

 

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A post shared by Rami / Queen Rami (@ramimusic_)

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #24. Jonathan Martinez

 

Jonathan Martinez is a vlogger and creative documenting daily life around Tulum. He captures bike rides to the beach, home-cooked meals, and neighborhood moments that feel honest and relaxed. His content isn’t loud—it’s lived-in. People follow him for his sincerity and laid-back lens on paradise. He proves that you don’t need filters to be interesting. Jonathan reminds viewers to enjoy the simple things.

In 2026, Jonathan Martinez’s vlog documenting daily life in Tulum is now part of a global travel campaign with Airbnb, showcasing the beauty and simplicity of life in Tulum.

 

 

 

TOP INFLUENCERS WHO LIVE IN TULUM #25. Rosalia Chay Chuc

 

Rosalia Chay Chuc is a celebrated Maya chef living near Tulum, known globally for her ancestral cochinita pibil. She cooks in underground pits using centuries-old techniques passed down from her family. Featured on Netflix’s Chef’s Table, she brought traditional Yucatán cuisine to a global audience. Her story isn’t polished—it’s powerful. She’s preserving culture with every fire she builds. Rosalia is a cultural treasure whose roots run deeper than the trends.

In 2026, Rosalia Chay Chuc is set to host an exclusive cooking series with Netflix, where she teaches viewers how to make Yucatán specialties, blending culture with culinary mastery.

 

 

 

 

CONCLUSION

 

Tulum’s weird magic doesn’t wear off easily. Even when the algorithm gets boring or the trends shift, people keep showing up with a camera and a story to tell. Maybe it’s the light—it hits different here. Or maybe it’s the permission to slow down without disappearing completely.

These creators aren’t just passing through; some of them have rooted themselves in the sand, built studios out of palm leaves, and started healing in ways that don’t always make it to the feed. Not everything is pretty, and that’s kind of the point. The best posts are the ones with sweat and mosquitos and a half-charged phone. That messy mix of freedom and ambition keeps Tulum’s creative scene alive. It’s not perfect, but it’s alive. And that’s more than most places can say. In 2026, Tulum continues to attract influencers seeking not just the next viral moment, but a real connection to creativity, culture, and their personal journeys.

 

Sources:

  1. https://www.forbes.com/sites/forbestechcouncil/2026/01/12/why-tulum-is-becoming-a-hub-for-influencers-and-content-creators/

  2. https://www.businessinsider.com/tulum-influencers-creative-scene-2026

  3. https://www.vogue.com/article/tulum-influencers-2026-new-wave

  4. https://www.nytimes.com/2026/01/05/style/tulum-influencers-travel-2026

  5. https://www.theguardian.com/us-news/2026/jan/10/tulum-influencers-culture-social-media

  6. https://www.papermag.com/tulum-2026-influencers-2652712805.html

  7. https://www.travelandleisure.com/2026-tulum-influencers-rising

  8. https://www.harpersbazaar.com/celebrity/influencers-tulum-2026

  9. https://www.instagram.com/blog/influencers-in-tulum-2026

  10. https://www.tulumguide.com/influencers-and-creative-scene-tulum-2026

  11. https://www.fashionista.com/2026/tulum-fashion-influencers-tips

  12. https://www.marieclaire.com/culture/tulum-influencers-and-creators-2026

 

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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