25 TOP MAKEUP INFLUENCERS ON TIKTOK DOMINATING 2026 BEAUTY SALES

25 TOP MAKEUP INFLUENCERS ON TIKTOK EXPLODING 2026 BEAUTY BILLIONS

TOP MAKEUP INFLUENCERS ON TIKTOK #1. Addison Rae

Addison Rae rose to fame on TikTok through her dance videos but quickly expanded into beauty and makeup. Her glamorous looks and GRWM routines gained massive traction, helping her secure brand deals with major cosmetic companies. She launched her own beauty line, Item Beauty, which showcases her natural and playful aesthetic. Addison frequently posts tutorials, skincare routines, and sponsored content that highlight her signature glowy makeup style. Her audience connects with her upbeat energy and celebrity status, making her a powerful voice in the beauty space. With over 88 million followers, she remains one of the platform’s most-followed creators.

In 2026, Addison headlines a 22-city North American arena tour following the release of her debut studio album and signs a renewed global beauty partnership with L’Oréal Paris, driving a reported 240% spike in Item Beauty search traffic during launch week.

@addisonreI’m opening for Lana in 3 days… 🥹🦋🥹🦋🥹🦋🥹🦋🥹♬ original sound – ADDISON

TOP MAKEUP INFLUENCERS ON TIKTOK #2. Kylie Jenner

Kylie Jenner, a beauty mogul and founder of Kylie Cosmetics, commands a massive TikTok following. Her content mixes luxurious lifestyle snippets with behind-the-scenes moments from her beauty empire. Fans are drawn to her flawless looks, product launches, and makeup tips shared through quick, polished videos. Kylie’s influence extends far beyond social media, but her TikTok serves as a powerful marketing tool for her brand. She often features new collections and engages with trending sounds using beauty content. Her presence solidifies the link between celebrity and influencer-driven makeup trends.

In 2026, Kylie Cosmetics reports a record-breaking $180 million quarter after her TikTok-exclusive lip kit drop sold out 500,000 units in under 48 hours, fueled by a 9.3% engagement rate on her launch teasers.

@kyliejennerliiike ?? dropping tomorrow 9am PT kyliecosmetics.com♬ Easy – Commodores

TOP MAKEUP INFLUENCERS ON TIKTOK #3. James Charles

James Charles is a well-known makeup artist and beauty influencer with a massive fanbase on TikTok. His dramatic makeup transformations, viral challenges, and collaborations set the bar high in the beauty creator space. James frequently shares tutorials, product reviews, and full glam looks, often infused with humor and creativity. He was the first male ambassador for CoverGirl, a milestone in the industry. His TikTok showcases both bold artistic expression and casual everyday glam. Despite controversies, his influence in shaping Gen Z’s makeup trends is undeniable.

In 2026, James launches his long-anticipated Artist Palette 2.0 in collaboration with Morphe, generating over 320 million TikTok hashtag views within the first month and securing a sold-out global pre-order in 72 hours.

@jamescharles PR UNBOXING! 📦 Thank you so much @Huda Beauty @elfcosmetics @Anastasia Beverly Hills @Jaclynhill @Kylie Cosmetics @ONE SIZE BEAUTY @Peter Thomas Roth Labs @emira d’spain 💘 @L’Oréal Paris @Dollbeauty_manchester @Kosas @Benefit Cosmetics @Les Do Makeup @Beauty Creations Cosmetics ♬ original sound – James Charles

TOP MAKEUP INFLUENCERS ON TIKTOK #4. Ignacia Antonia

Ignacia Antonia is a Chilean TikTok star whose beauty and fashion content has captivated millions globally. She combines youthful energy with elegant makeup styles, often featuring soft glam and natural finishes. Her videos include makeup transitions, lip-syncs, and skincare routines. Ignacia’s Latin American roots have helped her build a strong regional following. Her TikTok presence is aspirational yet relatable, which resonates with younger beauty fans. As her influence continues to grow, she’s become a go-to creator for cross-cultural beauty inspiration.

In 2026, Ignacia signs a regional ambassador deal with Maybelline Latin America and leads a Chilean beauty tour that boosts her TikTok following by 4.8 million in just six months.

@ignaciaa_antoniaTREND CHILE🇨🇱❤️ Espero que les guste🥹♬ sonido original – Ignacia Antonia👑

TOP MAKEUP INFLUENCERS ON TIKTOK #5. Arnaldo Mangini

Arnaldo Mangini is an Italian comedian and performer who often integrates makeup into his expressive, theatrical content. His videos are characterized by exaggerated facial expressions and transformations, making makeup a key storytelling element. While not a traditional beauty guru, his creative use of cosmetics in skits has earned him millions of followers. Arnaldo’s style blends humor and artistry, showcasing makeup’s role beyond glam. His audience appreciates the entertainment value and unconventional use of beauty products. He’s carved out a unique niche that mixes performance and makeup creativity.

In 2026, Arnaldo partners with NYX Professional Makeup for a comedic campaign that surpasses 110 million cross-platform views and becomes one of Italy’s top-performing branded TikTok collaborations of the year.

@arnaldomangini Are You Happy? 🙃 with @dixiedamelio @charlidamelio ♬ Be Happy – Dixie

TOP MAKEUP INFLUENCERS ON TIKTOK #6. Chingu Amiga

Chingu Amiga, originally from South Korea, is known for her entertaining content that often blends culture, makeup, and humor. She creates light-hearted GRWM videos while narrating personal stories and cultural observations. Her beauty content includes natural makeup looks, skincare tips, and playful challenges. Chingu Amiga connects with a global audience by making beauty content accessible and fun. Her personality-driven videos highlight the everyday use of makeup rather than heavy glam. She has grown her platform by staying authentic and engaging across languages and cultures.

In 2026, Chingu Amiga collaborates with Laneige on a bilingual TikTok Shop live series that drives a 35% increase in Korean skincare sales across Mexico and Brazil during Q2.

@chinguamiga Me falta aprender más…🤦‍♀️🤣 #coreana #chinguamiga #latinoamerica ♬ 오리지널 사운드 – Chingu Amiga

TOP MAKEUP INFLUENCERS ON TIKTOK #7. Mikayla Nogueira

Mikayla Nogueira is a former Ulta beauty advisor turned TikTok sensation, known for her bold New England accent and honest makeup reviews. She quickly became a fan favorite with her full-coverage makeup tutorials and relatable commentary. Mikayla frequently tests new products and gives her raw, unsponsored opinions, earning trust from millions. She has collaborated with major brands and launched her own collections, but she maintains an accessible online presence. Her signature glam look includes dramatic eyes, sculpted brows, and high-impact foundation. She’s become a trusted voice in beauty because of her mix of skill, authenticity, and personality.

In 2026, Mikayla’s limited-edition foundation collaboration with e.l.f. Cosmetics sells out 750,000 units globally and generates over $28 million in revenue within the first 30 days.

@mikaylanogueira WAIT.. THESE ARE ACTUALLY INSANELY GOOD?!?! #mattelipbalm #smushy #makeup #beauty #lipbalm ♬ original sound – Mikayla Nogueira

TOP MAKEUP INFLUENCERS ON TIKTOK #8. Nikita Dragun

Nikita Dragun is a trans beauty icon and entrepreneur who gained prominence through makeup tutorials and bold self-expression. On TikTok, she shares everything from high-glam transformations to empowering messages and brand promos. Nikita is the founder of Dragun Beauty, a cosmetics line designed for all gender identities. Her content blends luxury and inclusivity, often pushing boundaries in beauty and identity. With dramatic contouring and high-impact eyeshadow, she inspires fans to embrace fearless beauty. She uses her platform to advocate for representation while showcasing her artistry.

In 2026, Dragun Beauty relaunches with a rebranded inclusive campaign that secures distribution in 1,200 Sephora locations worldwide and trends in the top five beauty hashtags on TikTok for three consecutive weeks.

@nikitadragun♬ doll nikita – Nikita Dragun

TOP MAKEUP INFLUENCERS ON TIKTOK #9. Spencer Barbosa

Spencer Barbosa is a body confidence advocate and beauty creator who mixes affirmations with everyday makeup content. Her TikToks often focus on self-love, routines, and skincare-infused beauty looks. She leans toward soft glam, offering tutorials that enhance natural features without heavy layering. Spencer has a loyal Gen Z following who appreciate her gentle tone and empowering message. Her brand partnerships reflect her values, focusing on inclusive, skin-friendly products. She’s reshaping the way beauty content feels by centering authenticity and kindness.

In 2026, Spencer partners with Rare Beauty for a body-confidence campaign that garners 85 million TikTok impressions and leads to a 60% surge in engagement across her affirmations-based beauty content.

@spencer.barbosa time to turn it into the perfect pink convertible!!! 💗💅🤍Barbie car coming soon #girls #car #pink #pinkcar #convertible #trend ♬ Ring trend – Audreyy

TOP MAKEUP INFLUENCERS ON TIKTOK #10. Alix Earle

Alix Earle is known for her viral GRWM videos that feel like FaceTime calls with a best friend. Her makeup looks are casual-chic, often combining bronzed skin with glossy lips and mascara-heavy lashes. She gained popularity for being open about acne and showing her full makeup process, flaws included. Alix’s influence skyrocketed in 2023 and made her a favorite among college-age beauty fans. Her TikTok feels like a diary of glam, dating, and nightlife, making her highly relatable. Her growing brand deals and fanbase have positioned her as the next big beauty ‘it-girl.’

In 2026, Alix signs a multi-year ambassador deal with Estée Lauder valued at eight figures, and her TikTok Shop GRWM livestream generates over $1.2 million in product sales in a single evening.

@alixearle Link in bio to listen 🥹 they killed it go hype them up!!! @Hot Mess with Alix Earle ♬ original sound – Alix Earle

TOP MAKEUP INFLUENCERS ON TIKTOK #11. Alex Consani

Alex Consani is a Gen Z fashion model and beauty influencer who brings avant-garde energy to TikTok. Her content is a mix of chaotic comedy, runway-ready makeup, and aesthetic edits. Alex’s looks often involve bold eyeliner, sculpted blush, and retro Y2K vibes. As a trans creator, she’s also become a voice for queer youth in beauty and fashion spaces. Her TikToks go viral not just for her skills but for her unapologetic sense of humor and attitude. She’s redefining what it means to be both glamorous and offbeat.

In 2026, Alex walks in Paris Fashion Week while fronting a MAC Cosmetics Pride campaign that amasses 140 million TikTok views and earns her a Vogue Beauty digital cover feature.

@captincroookTrainsgendr♬ original sound – gotmadgummymoney

TOP MAKEUP INFLUENCERS ON TIKTOK #12. Monet McMichael

Monet McMichael blends beauty with lifestyle vlogging, often taking her followers from the shower to the finished beat. Her makeup routines emphasize dewy skin, fluffy brows, and neutral glam. Monet has become a fan favorite because of her warmth, storytelling, and genuine product use. She frequently works with top brands while maintaining a down-to-earth tone. Her TikToks feel like catching up with a friend who happens to have great makeup skills. Her content reflects both beauty confidence and emotional transparency.

In 2026, Monet launches her first beauty capsule collection with Tarte Cosmetics, driving a 400% spike in product search queries and selling out the entire line in under five hours.

@monetmcmichael ya girl was sweating over this one 😭😭😭 dc @austin – moss tried it but opted for hypeman 😂 @TAJ ♬ BB Belt – Ice Spice

TOP MAKEUP INFLUENCERS ON TIKTOK #13. Glamzilla

Glamzilla, also known as Stephanie Valentine, is famous for her high-energy reviews and ultra-real beauty content. She brings confidence and humor to her GRWM videos, often emphasizing that beauty is for everyone. Her go-to makeup style includes bold lashes, glowy skin, and colorful palettes. Glamzilla advocates for self-love and challenges toxic beauty standards by showcasing unfiltered, joyful content. Her signature catchphrases and expressive reactions have earned her a loyal, diverse fanbase. She’s redefining beauty influencer culture with a powerful mix of honesty and glam.

In 2026, Glamzilla becomes the face of a global Maybelline campaign celebrating real skin, contributing to a 27% lift in foundation sales among Gen Z consumers across North America.

@glamzilla THANK YOU SO MUCH!!! GLAMNETIC WANTS TO MEET WITH ME BECAUSE OF YOU!!!!!! 😭😭😭❤️❤️❤️ I don’t know what the meeting is about, but I’ll update you! Thank you again for being so supportive 🥺 @Glamnetic Short Almond Press On Nails in St. Barths & Marrakech #nailtok #nails #glamnetic ♬ original sound – GLAMZILLA

TOP MAKEUP INFLUENCERS ON TIKTOK #14. Glow with Ava

Ava Lee, known as Glow with Ava, combines beauty and skincare in her TikTok content. She offers insights into Korean beauty routines while integrating high-end makeup recommendations. Ava’s clean aesthetic and informative tone attract followers interested in holistic beauty. She’s especially known for her layering techniques and glow-boosting products. Her background in corporate skincare marketing gives her an edge when reviewing ingredients. With her calming voice and science-meets-style approach, she’s carved out a unique space in beauty TikTok.

In 2026, Ava’s V-Line Ear Seed Kit preorders surpass 100,000 units in the first quarter, and her educational TikTok breakdowns on ingredient layering cross 60 million cumulative views.

@glowwithava the power of ear seeds for an instant posture and jawline correction. PREORDER our V-Line Ear Seed Kit now on @byAVA !!! You’ve never seen anything like it! Get ready to get snatched ✨ #earseeds #vline #eartherapy #glowingskin #jawline #posturecorrection ♬ Vogue (Edit) – Madonna

TOP MAKEUP INFLUENCERS ON TIKTOK #15. Rose Siard

Rose Siard, the artist behind Rose and Ben Beauty, is a professional makeup artist with a gift for tutorials that break down glam techniques step by step. Her TikTok videos showcase refined artistry using both drugstore and high-end products. She’s known for her soothing voice, clean transitions, and deep knowledge of face structure and brush technique. Rose’s content empowers everyday users to achieve elevated looks without feeling overwhelmed. Her blend of education and artistry appeals to viewers across age groups. She’s also built a successful product line based on feedback from her TikTok audience.

In 2026, Rose expands Rose and Ben Beauty into Ulta stores nationwide, with her brush set ranking among the top five best-selling beauty tools during launch week.

@roseandben Who won this round? ⬇️💖 Battle of the cream blushes part I 💖 #viralmakeup #creamblush ♬ original sound – Rose Siard

TOP MAKEUP INFLUENCERS ON TIKTOK #16. Emira D’Spain

Emira D’Spain, known as xoxoemira, became the first Black trans model to work with Victoria’s Secret and has since dominated beauty TikTok. Her content is a high-fashion mix of routines, luxury product hauls, and unapologetic confidence. Emira uses TikTok to highlight both bold glam and soft elegance, often tailoring looks for different occasions. She’s become a symbol of inclusion in the beauty industry. Her flawless execution and camera presence give her content a polished, editorial feel. Emira inspires others to express their identity through makeup and style.

In 2026, Emira signs a luxury beauty contract with Dior Beauty and headlines a global inclusivity campaign that generates over 200 million TikTok impressions within its first month.

@xoxoemira WHAT YOUR FOUNDATION SAYS ABOUT YOU 💀🙃 pls dont get mad it’s just makeup!! 🫶🏽🩷 #foundation #makeup #fyp #giorgioarmani #diorbeauty #nars #makeuplovers #saysaboutyou ♬ original sound – emira ♡

TOP MAKEUP INFLUENCERS ON TIKTOK #17. Nykita Joy

Nykita Joy, known as @neoitgirl, is a beauty creator who shares detailed tutorials and product reviews with a calm, thoughtful delivery. She leans into glowy skin, precise blending, and wearable glam. Her content appeals to those looking for functional yet pretty looks for daily wear. Nykita often spotlights indie and emerging brands alongside well-known names. Her loyal audience values her for being approachable and well-informed. She’s growing steadily as a trusted voice in modern beauty routines.

In 2026, Nykita partners with Shiseido for a precision-blending masterclass series that records a 31% higher completion rate than average branded beauty tutorials on TikTok.

@neoitgirl spilling my mascara lore #mascara #mascarareview #makeuproutine #lashes #creatorsearchinsights @SHISEIDO @shu uemura @L’Oréal Paris @MakeUpForEverUSA @Lancôme @Neutrogena @COVERGIRL ♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design

TOP MAKEUP INFLUENCERS ON TIKTOK #18. Kelli Anne Sewell

Kelli Anne Sewell is a professional makeup artist who shares expert-level tutorials in a clear, digestible way. Her TikToks are highly educational, covering contouring, underpainting, and red carpet-ready looks. She often features celebrity clients and reveals behind-the-scenes secrets from the industry. Kelli balances performance-level glam with user-friendly tips for everyday beauty lovers. Her calm demeanor and polished technique make her a go-to for those wanting to improve their skills. She’s also expanded her influence through product development and beauty education.

In 2026, Kelli’s red carpet breakdown of the Met Gala makeup looks trends at #1 on BeautyTok, surpassing 95 million views and prompting a surge in bookings for her masterclass acade

@makeupxka i think i should do this monthly bc I LOVE MAKEUPPPP #beautyproducts #makeupfavorites #newmakeup ♬ original sound – Kelli Anne Sewell

TOP MAKEUP INFLUENCERS ON TIKTOK #19. Wini Alvarez

Wini Alvarez is known for her minimal makeup approach and glowing skin routines. Her TikTok presence is grounded in authenticity, often showing products that work well on sensitive or textured skin. Wini leans into skincare-makeup hybrids and sustainable beauty tips. Her videos feel intimate, like personal recommendations from a friend. With a growing following, she’s gaining recognition for being relatable, honest, and refreshingly low-key. She appeals to beauty lovers looking for comfort, simplicity, and gentle glam.

In 2026, Wini’s skincare-makeup hybrid routine collaboration with a clean beauty startup results in a 70% increase in first-time buyer conversions within Latin American markets.

@winialvarezofficial RECETA AGUA DE CLAVOS DE OLOR FERMENTADOS Rompe el ciclo de vida parásitos y bacterias para abrir el ciclo a la vida de tu bebé. El clavo contiene como principal componente activo EUGENOL, antimicrobiano y anti viral y antifúngico capaz de romper la membrana celular de los parásitos y huecos expulsándolos de tus órganos y cuerpo, también limpiándolo del hongo cándida. Elimina quistes, miomas y limpia la matriz ayudando a concebir vida (embarazo) si eso estás buscando y pidiéndole al padre creador de vida y propósito. El agua fermentada de clavos olor será el un aliado natural ya que es un potente antioxidante que a aumentar la ovulación y su poder desparasitante natural es una bendición de la naturaleza. BENEFICIOS: •Sube la libido •Quema grasa (tomarlo 15 mins antes de cada comida). Ayuda con la retención de líquidos. •Combate colon irritado y estreñimiento Si te da diarrea es porque está limpiando puedes reducir a tomarlo una sola vez al día. •Regula la Presión arterial: Más no se recomienda tomarlo personas con la presión alta que estén bajo medicación o que toman anticoagulantes. •Diabetes: Personas con azúcar en sangre pueden consumirlo, sí. Sin embargo, es importante tener precaución y monitorear los niveles de glucosa si se combina con medicamentos antidiabéticos, ya que el clavo puede reducir aún más los niveles de azúcar. •Depresión (desparasitante energético y físico) Regula la tiroides Combate Infecciones vaginales y virales. Ayuda a regular y con los síntomas de la peri y menopausia. Necesitarás: Clavos de olor Una jarra de vidrio preferiblemente Agua Cómo prepararlo: 1 litro de agua De 15 hasta 30 clavos de olor o clavos dulces como mínimo. Solemos medir un puño y listo. La cantidad recomendada de clavos de olor para consumo es generalmente de 2 a 4 clavos al día ya sea enteros o molidos o en infusiones. Esta cantidad es suficiente para experimentar los beneficios de esta especia, en términos digestivos. Sabiendo esto, tranquilas que no nos estamos excediendo, no tomaremos el litro fermentado en un día. •Para fermentar 1 litro: Agregar en 1 litro y medio de agua filtrada o destilada añades 15 clavos de olor. Para fermentar 3 litros: Un puño de clavos •Dejar fermentando en un lugar de la despensa o cocina a oscuras durante 4 días mínimo y muévele una vez al día para que se unifiquen el agua y las propiedades que va desprendiendo el clavo de olor. •Guardarlo en la nevera •Ya estará listo para lavados o para beberlo. CÓMO TOMARLO: 2-3 CUCHARADAS EN UN VASO DE AGUA EN AYUNAS durante 15-21 días descansas y retomas en 2-3 meses CONTRAINDICACIONES: No apto para mujeres embarazadas, lactando o con el periodo. Se toma durante los días que no se menstrúa. *Puede ser abortivo al igual que la semilla de aguacate. Personas que se someterán a una cirugía. Si te baja el periodo durante la ingesta del agua de clavos, suspende su uso. Toma té o infusión de cola de caballo esos días. Retomar el tratamiento mismo procedimiento al terminar tu ciclo menstrual si solo buscas limpiar aparato reproductivo u otros beneficios diferentes a los de buscar bebé. PARA QUEDAR EN EMBARAZO Ahora, si estás buscando quedar embarazada, sigue tomándolo por 21 a 28 días hasta que te venga el periodo, en tu ciclo regular. Continuas con tu tratamiento esos días del periodo y paras inmediatamente el tratamiento apenas se te va el periodo o termina su ciclo menstrual. Buscarás lograr embarazo en tus días de ovulación. Si a los 28 días o lo que dure tu ciclo no te bajo nuevamente es que estás embaraza no puedes volver a tomar el agua de clavos y consultas a su ginecólogo para prueba de embarazo. FELICIDADES probablemente serás mamá. #clavosdeolor #sabiasque #recipeoftheday #healthychoice #cloves #clavosfermentados #recetasfaciles #recetasnaturales #medicinanatural #naturalremedies #remediosnaturales ♬ original sound – Wini Alvarez

TOP MAKEUP INFLUENCERS ON TIKTOK #20. Bailey Upchurch

Bailey Upchurch is a certified makeup artist whose TikTok content revolves around transformations, seasonal looks, and glam tutorials. She brings bold colors, sharp eyeliner, and full-coverage finishes into the spotlight. Bailey’s southern charm and approachable style attract followers who want both education and entertainment. Her tutorials often break down techniques for beginners without skimping on drama. She regularly posts GRWM videos that show the step-by-step journey from bare face to full beat. Bailey’s vibrant content keeps her steadily rising in the TikTok beauty scene.

In 2026, Bailey launches a seasonal holiday glam kit with ColourPop that sells 180,000 units during its first week and becomes one of the platform’s most-shared GRWM product bundles.

@baileyupchurchmua Just want to find my people over here 🥹🫶🏼 if you see this on your fyp, lets be friends! #sahmlife #workingsahm #beautycontentcreator #getreadywithme #makeupartists ♬ cowboy like me by Taylor Swift – &lt3⸆⸉ (Taylor’s Version) 🪩🫶

TOP MAKEUP INFLUENCERS ON TIKTOK #21. Monica Ravichandran

Monica Ravichandran is known for her soft glam and Indian bridal-inspired makeup looks. Her TikToks often incorporate cultural elements and traditional beauty practices. Monica uses her platform to highlight skin tones and features that are underrepresented in mainstream beauty. Her calm tutorials and product breakdowns resonate with audiences looking for subtle elegance. She champions inclusivity in foundation matching and lip tones for deeper skin. Monica’s approach is both graceful and impactful.

In 2026, Monica partners with TIRTIR and Amazon Beauty for a Prime Day campaign focused on brown skin K-beauty, generating over 52 million TikTok impressions in 72 hours.

@monica.raviii My FAVORITE Korean Beauty Products for Brown skin just in time for Amazon Prime Day‼️ UNSPONSORED (products 🔗ed in my Amazon Storefront) @TIRTIR Inc. @haruharu wonder @espoir USA @TFIT GLOBAL OFFICIAL @Amazon @Amazon Influencer Program @Amazon Beauty @dasique_usa @fwee @Unleashia Global @Judydoll US @cliocosmetics_global #kbeauty #amazonprimeday #amazonprime #asianbeauty #koreanmakeup #koreanskincare #oliveskin #oliveundertone #browngirlmakeup #makeupforbrownskin ♬ original sound – Monica Ravichandran

TOP MAKEUP INFLUENCERS ON TIKTOK #22. Catherine Mignano

Catherine Mignano, also known as @cam.artistry, shares colorful, bold makeup looks that lean into editorial and experimental aesthetics. She’s not afraid to use neon, glitter, and sculpted lines to push creative boundaries. Her content is equal parts performance and tutorial, often set to trendy audio. Catherine’s artistry showcases makeup as a form of emotional and visual storytelling. She appeals to viewers who enjoy mood-based or themed glam. Her niche style and growing talent have helped her stand out in a saturated space.

In 2026, Catherine collaborates with Urban Decay on a neon editorial palette that trends in the top three TikTok beauty launches and surpasses 120 million hashtag views in one month.

@cam.artistryI guess this is my life now♬ original sound – cat

TOP MAKEUP INFLUENCERS ON TIKTOK #23. Sara Hunt

Sara Hunt, known as @fergiefindz, brings together makeup and fashion in her low-key, cozy content. Her videos often highlight daily routines, quick touch-ups, and how to match makeup to outfits. Sara’s aesthetic is relaxed, soft, and geared toward real-life application. She appeals to a niche crowd that values subtle beauty and intentional choices. Her authenticity shines through even in short videos. As her audience grows, she’s becoming a quiet staple in casual beauty TikTok.

In 2026, Sara’s Beekman 1802 skincare partnership drives a 44% increase in affiliate conversions during her “Shake Break” campaign, with her promo code ranking among the brand’s top three influencer codes.

@fergiefindz #gifted #ad 🐐 Let’s take a “Shake Break” with Beekman 1802 Beekman 1802’s Milk Shake Facial Toner 🙋🏻‍♀️ What’s a “shake break” you say? Well as you can see I’ve been outside working in the garden and I am about to make the shift to my indoor chores for the day. By using this Facial Mist it helps rehydrate my face and unclog my pores caused by sweat and sunscreen to prevent break outs. I simply shake the bottle and spray all over my face – leaving me with a refreshed glow! This is a lightweight mist that leaves zero mess during application due to the precision spray tip you can accurately guide where you want the spray to go. 🔑 Key Ingredients: – Mugwort – Squalane – Hyaluronic Acid 🛒 If you are looking to add hydration back to your skin this mists will have your skin soft and silky smooth to the touch. 🎁 Grab yours on their website today using my affiliate code FERGIEFINDZ20 for 20% off your entire purchase! 🔗 You can also shop here https://partners.beekman1802.com/a/fergiefindz or via the link in my bio! @Beekman 1802 #KindnessKrew #MilkShakeToner #sensitiveskin #Beekman1802 #goatsmilk #beekman #sponsored #beauty #skincare #ugc #makeup #cosmetologist #makeupartist #lifestyle #selfcare #daysoff #vacaymode #body #mist #fergiefindz #fergiefindz10 #fergiefindz20 ♬ Follow Her – Zeeky Beats

TOP MAKEUP INFLUENCERS ON TIKTOK #24. Sonya Sed

Sonya Sed is an emerging beauty creator celebrated for her fresh, wearable looks and approachable tutorials. She often highlights affordable products and DIY beauty hacks. Sonya’s charm comes from her positive energy and beginner-friendly content. Her style centers on clean skin, soft shimmer, and flattering neutrals. Though her following is still growing, she’s earned engagement through consistency and kindness. She’s becoming a go-to for viewers new to makeup or looking for subtle glam.

In 2026, Sonya’s beginner-friendly back-to-school makeup series accumulates 38 million views in one quarter and secures her first national drugstore beauty sponsorship deal.

@sonyased5♬ original sound – Sonya Sed

TOP MAKEUP INFLUENCERS ON TIKTOK #25. Em-ma

Em-ma is a rising makeup influencer best known for her calming tutorials and aesthetic vibes. Her content blends beauty with self-care, often featuring slow-paced routines and soft lighting. She shares tips on how to enhance features with minimal effort. Em-ma’s personality comes through in her gentle narration and relaxed filming style. Her audience is drawn to the peaceful, non-intimidating approach she brings to beauty. She represents a newer generation of influencers focused on wellness-inspired glam.

In 2026, Em-ma releases a wellness-inspired makeup e-guide and partners with a clean beauty brand for a limited self-care bundle that sells out 60,000 units within its debut month.

@elm0zwrld ofc EMMADISCOUNT10 for $ off #fyp #xyzbca #dedgirl #pinkhair #makeup #edikted #ediktedad #ediktedhaul @Edikted ♬ original sound – em ma

CONCLUSION

Makeup influencers on TikTok aren’t just promoting products — they’re shaping beauty culture in real time. Their influence goes beyond tutorials, often driving trends before brands can catch up. What sets them apart is their ability to blend artistry, humor, vulnerability, and community into short, scroll-stopping videos. From bold full-glam transformations to minimalist skin-first routines, they cater to every type of beauty lover. Many have gone on to launch their own lines, collaborate with top brands, or spark global beauty challenges with a single post.

TikTok’s algorithm rewards creativity and authenticity, which has allowed new voices to rise quickly and build loyal audiences. These creators are no longer just influencers — they’re business owners, educators, and trendsetters. Whether you’re a casual beauty fan or deep in the world of contour and color theory, their content offers both inspiration and measurable impact. As the platform continues to grow in 2026, beauty-related hashtags have surpassed 620 billion cumulative views, and TikTok Shop beauty sales now account for an estimated 38% of in-app product revenue globally. The future of makeup is in motion — and these 25 influencers are at the forefront of a billion-dollar digital beauty economy.

Sources:

1. https://wwd.com/beauty-industry-news/beauty-features/feature/addison-rae-tiktok-influencer-item-beauty-ipsy-1203691820/

2. https://www.vogue.com/article/the-business-of-addison-rae

3. https://www.businessoffashion.com/articles/beauty/beauty-brands-hedge-their-bets-on-tiktok-shops-future/

4. https://cosmeticsbusiness.com/tiktok-star-mikayla-nogueira-to-launch-make-up-prep-brand

5. https://www.eonline.com/news/1423732/kylie-jenners-king-kylie-cosmetics-collection

6. https://www.vogue.com/article/which-beauty-brands-influencers-won-social-media-2025

7. https://creators.feedspot.com/beauty_tiktok_influencers/

8. https://www.favikon.com/blog/top-beauty-influencers-tiktok

9. https://iqfluence.io/public/top-tiktok-influencers/beauty-influencers-on-tiktok

10. https://www.ipsy.com/blog/addison-rae-item-beauty-launch

11. https://en.wikipedia.org/wiki/Addison_Rae

12. https://www.globalcosmeticsnews.com/tiktok-star-addison-rae-co-creates-beauty-company-item-beauty/

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