26 Feb 50 TOP NANO INFLUENCERS IN 2022 (UPDATED)
The Power of Nano Influencers
Are you wondering why nano influencers have been getting a lot of attention lately? These internet citizens who have a little over 1,000 to no more than 10,000 social media followers are the game changers in the realm of influencer marketing.
Nano influencers have so much potential when it comes to product endorsements online. Despite having small follower counts, they have a highly engaged audience, as compared to macro or celebrity influencers with massive followings (hundreds of thousands to millions), but with little engagement.
That said, nano influencers with fewer followers have seven times the engagement rate than mega-influencers with over 100,000 followers, based on a survey conducted by Influencer Marketing Hub. This holds true for influencers across all social media platforms like Instagram, Twitter, TikTok, etc.
While there are more women using and creating sponsored posts on Instagram, the trend seems to be gradually changing these days.
According to statista.com, male Instagram users surpass female users by a few percentage points in 2 age categories (18-24 and 25-34). More male users are joining the bandwagon and are keen to endorse their favorite apparel, share their style and express themselves through their platform.
What makes nano influencers marketable? Nano influencers are more authentic and relatable and thus, are more influential in a purchase decision. They are seen as more credible endorsers because of the way they present themselves to their followers, i.e. like a friend or a family member casually recommending a product they use. This is why more and more brands are now recognizing the significant role and contribution of nano influencers in the marketing arena.
Whether you have been in the industry for quite some time, or a brand that is just starting, influencer marketing and specifically tapping into nano influencers for your advertising campaigns can be a great option. The good thing about it is that both parties benefit from the collaboration: nano-influencers get compensated in cash or in-kind, while brands don’t have to spend heaps of money on marketing. It’s a win-win situation after all.
So, do you want to team up with a nano influencer? We’ve come up with a list of the top 50 Male and Female Nano Influencers on Instagram in 2022, to help you build and grow your brand.
List of 50 Top Male and Female Nano Influencers in 2022
1. CHANTELLE COUSTOL @thechann16 (10.5 K followers)
Chantelle is a Texas-based Canadian mommy influencer, a wellness advocate, one of the top nano influencers on Instagram, and a businesswoman. She is a Platinum member of Young Living (YL) Essential Oils and a distributor of YL products through her wellness business, Petal and Seeds. She’s a loving mama to her three adorable girls.
2. KALAN LAWS @senorguapo713 (9744)
Kalan Laws is a model, athlete, actor, and fashion influencer based in Houston, Texas. He serves as the brand ambassador of Southern Gents and Hattitude. According to him, he enjoys working with brands that personify class and style. He is currently considered one of the top nano influencers on Instagram.
3. JILL SMOKLER @jillsmokler (9,587)
Jill is a renowned entrepreneur, top nano influencer, New York Times bestselling author, motivational speaker, and community builder. Her mommy blog, Scary Mommy, is one of the most influential digital parenting platforms that provide high-quality content for parents. She was named one of the Top 10 parenting influencers by Forbes Magazine in 2017. Scary Mommy was founded in March 2008 and has received numerous accolades and awards along the way. Jill, for example, released a companion book, Confessions of a Scary Mommy, in April 2012, which became a New York Times bestseller. In 2013, a Scary Mommy Nation was formed to help families who could not afford a Thanksgiving feast. The site won its first Webby Award in the “Family/Parenting” category in 2014, and it was the first parenting channel on Snapchat’s Discover feature in 2018. Scary Mommy began as a blog for its founder to explore parenting and motherhood, but it rapidly expanded to include videos and articles written by a team of writers. Jill returns in 2022 with She’s Got Issues, a multimodal platform for Generation X women concentrating on the many issues that bind them together. In spring 2022, She’s Got Issues debuted with a podcast, which will be accompanied by an online community in midsummer 2022.
4. TERESA VANDERVORT @happyplacecreations (9,590)
Teresa is a registered nurse and a businesswoman who has a passion for cooking, creating DIY crafts, and interior home designing. She has a homemade business called Topanga Scents where she sells some home essentials like laundry detergent, multi-purpose cleaners, and toiletries. With over 9 thousand followers in 2022, Teresa is considered one of the top nano influencers on Instagram.
5. EMERALD HILL RICE @emmyrice (9,508)
Emerald or Emmy, one of the top nano influencers on Instagram, is a North Carolina-based Youtuber, BSW/ Counselor, certified lactation educator, and a home birthing advocate. Her Youtube Channel, The Rice Channel, has garnered over 111K subscribers.
6. NOELLE GRAHAM @noellegraham (9,320)
Noelle is a mom nano influencer and a multiple business owner. She is also a talented designer of boho-themed art pieces and women’s wear which she showcases through her online boutique, Love with Heart Design. She also owns Red Aspen, which sells chemical-free and cruelty-free beauty products like nail dashes, eyelashes, and makeups.
7. JERIEL MELGARES @teyelito (9,094)
Jeriel is a Hondureño fashion and lifestyle nano influencer who is now based in Tampa, Florida. He goes for comfortable, street style, and casual looks, as can be seen in most of his Instagram posts. Jeriel has collaborated with brands like 1017 ALYX 9SM and Every Man Jack.
8. ARTUR LUTFIU @artur_lutfiu (8,706)
Artur is a Swiss fashion model, one of the top nano influencers on Instagram, lifestyle influencer, fitness enthusiast, and content creator. He is the brand ambassador of a premium sportswear brand for men, Bee Inspired Clothing. Aside from his modeling gigs, he is also currently an Engineering student and a watch designer at LM Cadrans SA.
9. CHELSEA HOMER @chels_homer (8, 429)
Chelsea is a Utah-based mom nano influencer and freelance videographer who has a passion for writing, DIY projects, podcasts, and faith-related stuff. Chelsea shares her no-holds-barred stories about separating from the Mormon faith through her Instagram posts, podcasts and her blog, Homermakers. Her candidness and sincerity have received a lot of accolades from people who went through the same experience.
10. SHORAYE KHATTER @shoraye_khatter (8,378)
Shoraye, one of the top nano influencers on Instagram, is an Australian-based Indian fashion model, actor, and influencer. In 2019, Shoraye joined the Pageant of the World where he bagged the 1st-Runner up award.
11. CARLA JIAN @carlajian (8, 304)
Carla Jian is an Illinois-based mom blogger, top nano influencer on Instagram, and multifaceted teacher of health and fitness. She’s a certified yoga instructor and a well-respected holistic health coach who guides clients into creating a more balanced life that suits their individual health goals and needs.
12. LINDSAY GALLIMORE @mamanloupsden (8,294)
Lindsay is a Canadian mom influencer and blogger who loves all things eco-friendly, especially when it comes to kid’s stuff. She has a paid partnership with top baby brands such as Polar Strollers (strollers), Li’l Helper (cloth diapers), Draco 4ever (car seats), among others. Lindsay has over 8,000 and 19,000 followers on her Instagram and Facebook page, respectively. She is currently one of the top nano influencers on Instagram.
13. FILIP @filip_cromade (7,782)
Filip is a Croatian-born, Hamburg-based fashion model, fitness enthusiast, and a lifestyle nano influencer. With his well-sculpted physique and dapper look, he is undeniably one of the most sought after male fashion influencers. He has a great liking for luxury and quality fashion, which is clearly shown in all his Instagram posts.
14. BREA FEAZEL @glambybrea (7,571)
Brea is a mom lifestyle nano influencer and vlogger from Illinois. Her meaningful Instagram following has opened the doors for her, one of which is becoming an Amazon Influencer. She shares her enthusiasm for home styling, DIY crafts, and cleaning and organizing methods through the up-and-coming YouTube channel, Glam by Brea. Brea’s Instagram account has almost 9K followers, and her most recent Instagram photo, from May 2022, shows her youngster enjoying hot summer days at the pool. Brea’s bright Instagram account is dedicated to her influential profession, with posts pushing goods, new partnerships, and helpful parenting advice. She is a great proponent of healthy eating and enjoys anything beauty and fashion-related. Her account has a lot of beautiful design photos as well as some design recommendations for all of her fans.
15. JEN LEVITT @adventureisourlife (7,567)
Jen is a vegan beauty connoisseur, health and wellness nano influencer, and a business mentor from Portville, California. She was once a full-time, stay-at-home mom who has always wanted to earn money off her Instagram. Then an opportunity to promote a hair brand came knocking at her door, which she instantly grabbed. Since then, she has become a sought-after beauty influencer who is motivated to inspire other women to become their own boss and enjoy the life they want. Today, she is one of the top nano influencers on Instagram and other social media platforms.
16. DIANA @beingmommywithstyle (8,102)
Diana is a stay-at-home mommy blogger, YouTuber, and lifestyle nano influencer who lives in Huntsville, Alabama with her husband and two daughters. Diana started her original YouTube channel, Bags4Bubbles, which focused on doing reviews on handbags and beauty products, then later shifted to lifestyle vlogging with her new channel BeingMommywithStyle. She’s been a part of several Disney Social Media Moms projects since 2015.
17. GIANNI @gianni027 (8,116)
Gianni is a Nuremberg-based fashion, lifestyle, and travel nano influencer. He has collaborated with several high-end fashion brands like Fear of God Essentials, Sandro-Paris, and BALR, to name a few.
18. JOHN ADAMS @dadbloguk 7236
John Adams, one of the top nano influencers on Instagram, is a stay-at-home dad who lives in the South East of England, who became an award-winning blogger and social media influencer. His blog, Dadbloguk, is one of the few well-recognized, UK-based dad blogs where he writes about all manner of parenting, family, and lifestyle subjects. Aside from being a blogger, he is also a keen photographer, LinkedIn Changemaker, media commentator, and a regular contributor to other blogs and publications, all while being the main career of his kids. His Instagram account has over 7K followers as of 2022, and his most recent post, from May of this year, has John declaring that he would be taking a break from blogging but will be embarking on a new exciting chapter in his life. He noted that he had been quiet on social media for a while and now gave an explanation. He recognized how life may lead one to unforeseen places and is excited about everything that lies ahead. Further, in the description of his Instagram post, he mentioned a big cultural issue that he has noticed: there are no support organizations, academic studies, or news stories dedicated to fathers of teens. Given all of the hints, it appears like John intends to solve this challenge in the future, and we anxiously await the findings.
19. CAITLIN HALLMAN @themrseverything_ (6,366)
Caitlin is an Alabama-based working mom of 2 who loves DIY crafts, coffee, travel, and fashion. Her Instagram, Facebook page, and blog, all entitled “The Mrs. Everything”, showcase many of her fantastic DIY projects.
20. CHRIS KWON @chriskwonrealtor
Chris is a California-based real estate professional, family man, one of the top nano influencers on Instagram and content creator. As a real estate professional for over 7 years, he is ranked in the top 1% of agents nationally, proving his unparalleled service, commitment, and passion in delivering results to his real estate clients.
21. GEM @gemoutnumbered (7,752)
Gem is a Pediatric nurse, mom blogger, one of the top nano influencers on Instagram, and sleep supporter who lives in Devon, United Kingdom with her husband and 3 boys. She is the co-creator and director of Calm and Bright Sleep Support, a support system that aims to empower families across the globe to achieve solid sleep. Gem is currently a brand ambassador of Princesshay Exeter, a premier shopping and dining destination in the UK.
22. CATHY ROSE @cathy__rose (7,889)
Cathy is a lifestyle and beauty mom nano influencer. She has collaborated with several well-known brands that include beauty essentials, food and beverages, and kid’s stuff. Cathy also loves photography and her most favorite model is no other than her daughter, Rory Rose.
23. ZOLI @zolicouture (5,736)
Zoli is an Indiana-based influencer who takes great pleasure in cosmetics, fashion trends, and anything beautiful. Her well-curated content has allowed her to significantly grow her following and to open new doors for collaboration with popular beauty brands. As of 2022, her Instagram account has over 5 thousand followers and Zoli is considered one of the top nano influencers on Instagram.
24. WARREN CONWAY @warrenjconway (5,946)
Warren is a dad influencer and a business owner who hails from Somerset, UK. His business, Clan 5 Independent, is an independent supplier of rare and unique trainer shoes. Warren co-created a YouTube channel with his wife called The Conway Clan where they share amusing vlogs about their family life and journey.
25. TWIN LIFE DADS @twinlifedads (5,619)
Twin Life Dads is co-owned by Ben Smith and Andy Armbruster, gay parents to twin girls who were born via surrogacy. Their inspiring story has earned them a significant number of followings on Instagram.
26. LISA CARROL @lisacarrol (5,587)
Lisa is an American designer, one of the top nano influencers on Instagram, and mom influencer. She once dreamed of creating her baby clothing brand with the softest cotton fabrics due to the skin trauma suffered by her twin girls. That dream came to a reality when she founded in 2011 LIVLY, a clothing brand that used Pima Cotton, considered the softest cotton in the world. She opened her first store in Stockholm, Sweden.
27. MARCUS MEDINA @_marcusmedina (5, 489)
Marcus is a Utah-based dad influencer and a business owner of Anomaly Hair Co., which caters to the hairdressing needs of both men and women. He showcases his love for arts through hairstyling, music, and photography.
28. DENISE ALBERT @denisealbert (5,411)
Denise has been in the showbiz industry for quite some time, being an award-winning journalist, television producer, and Co-Founder of The MOMS (TheMOMS.com) and Mamarazzi Celebrity Events. In December 2015, she was diagnosed with breast cancer, which she thankfully survived. Since then, Denise began her advocacy on breast cancer and has become passionate about raising awareness for terminal illness and helping others.
29. LEA @ablondeinbristol (5,245)
Lea is a 40 something mom and lifestyle and beauty nano influencer from Bristol, who aims to inspire women in their 40s and beyond to look and feel amazing. She has teamed up with beauty and skincare brands like Alya Skin, Dermatologica, Aesop, and Derma Guru among others. Lea is the founder of Barkleas Dog’s Holidays, a boutique dog hotel located in the North Somerset countryside that offers pampering services to dogs.
30. JAY SEIWALDSTǞTTER @the_gentle_daddy (5,113)
Jay is an Austrian lifestyle and dad influencer who has a passion for hiking and other outdoor activities, food & drinks, and for simply being a parent to two adorable angels. Jay, currently one of the top nano influencers on Instagram, shares in his daddy blog, The Gentle Dad, many amusing and inspiring anecdotes about parenting, product reviews for children’s stuff, family recreational activities, travel, and everything about being a dad.
31. VALENTINA KRSTOVIC @valentina_krstovic (4,907)
Valentina is a Serbia-based fashion model, designer, one of the top nano influencers on Instagram, and influencer. She is also a blog contributor in Modni Ritam, a fashion portal, where she showcases some of her OOTDs, makeup tips, beauty and skincare recommendations, and related stuff.
32. ADRIAN KULP @dad_or_alive (4,875)
Adrian is a Nashville-based dad blogger, author of 5 times published, bestselling parenting guidebooks, talent/ content producer, and blog contributor. He maintains a blog entitled, Dad or Alive, which offerswitty outtakes from the fatherhood perspective and also serves as a wealth of resources for parents with younger children. Adrian has contributed several articles to Parents Magazine, the Parents section of The Huffington Post, Kids in the House, and also worked on branded content and with the creative team for the largest online fatherhood community, ‘Life of Dad’.
33. CHRIS @mr.amidstthechaos (4,807)
Chris is a Dad blogger, one of the top nano influencers on Instagram, and a business owner from Toronto. He and his wife, Christine, run a family and lifestyle blog entitled, Amidst the Chaos, which covers a wide range of topics about family life, home, style, DIYs, food, travel and so much more.
34. NINA ZAVALA,@ninazdallas (4,744)
Nina Zavala has been in the advertising industry for quite some time, leading her to finally launch the Nina Zavala Group (NZG) and NZG Sports, a company that provides strategic branding and marketing of individuals, companies, and events. Her company currently teams up with Adidas in promoting its 3SBB or 3 Stripes Select Basketball program, a leading youth basketball platform that provides the tools necessary for student-athletes to be successful on and off-court. Aside from being the founder and CEO of NZG, she is also the Brand Ambassador of the BallerTV, a streaming service that broadcasts live coverage, replays, and highlights of more than 10,000 games.
35. DANIEL ZALDIA @daniel.zaldia (3,627)
Daniel is a content creator, photographer, and lifestyle and fashion nano influencer from the United Kingdom. He has established good partnerships with many high-quality brands like Paul Rich, Accuristwatch, Paper Cloth, Gordon Rush, Dean Brochard, and a lot more.
36. ALEXIS BAKER @alexisbakerrr (3,610)
Alexis Baker is a beauty influencer who has been featured on New York Times for her curated content on Instagram as a nano influencer. After several posts praising products like Suave Professionals Rose Oil Infusion shampoo, Clinique Beyond Perfecting foundation and concealer, and Loco Coffee, she was scouted by an influencer marketing agency and got the opportunity to work with well-known skincare, beauty, and clothing brands in the market. Alexis is maintaining a YouTube channel where she shares some of her makeup and skincare routines.
36. BRYNNE ANIKA @brynneanika (3,405)
Brynne is an Indiana-based content creator, and one of the top nano influencers on Instagram, with a strong penchant for retro, vintage, and colorful style. Putting her creativity to good use, she makes unique and wearable retro earrings that she sells online through @shopbrynneanika. Brynne is also a singer, dancer, and actress.
38. GRANT, MIGUEL, JASPER, AND SAMMY @daddypapaandjasper (3,036)
Grant and Miguel are gay couples living in Toronto, Canada, whose dream of starting a family came true when their first child, Jasper, was born via surrogacy. In their family blog, Daddy and Papa, they both shared aspects of their surrogacy and parenting journeys. They also provide an abundance of information about surrogacy for people who are considering starting a family through the same path.
39. CLAUDIA @claudaddy_ (3,036)
Claudia is a fashion, fitness, and beauty nano influencer from Denver, Colorado. She runs her own blog, Claudaddy, where she shares reviews of her favorite (and not so favorite) products.
40. SHAYMAH ALI @shaymah.ali (3,019)
Shaymah is a digital marketer, one of the top nano influencers on Instagram, and lifestyle influencer from Dallas, Texas, who has a great liking for affordable fashion. She has worked with a variety of brands like Urban Skin Rx, Quay Australia, and The Crunch Cup, to name a few. Shaymah maintains a YouTube channel where she shares some of her skincare regimen, beauty tips, and other random things about her life.
41. LEWIS @lewax (3,000)
Lewis is Australian-born, New York-based fashion model, one of the top nano influencers on Instagram, and lifestyle influencer. He has collaborated with various high-end designer pieces such as Oliver Peoples sunglasses and clothing brands for men such as Loro Piana, Pitti Uomo, Stoffa, Sprezz.
42. KIERAN JOHN @welltempereddad (2,993)
Kieran is a dad fashion nano influencer from Vancouver, British Columbia. He has collaborated with luxury brands like Jax and Lennon Clothing, Daniel Wellington watches, Vivo Barefoot footwear. He is happily married with three kids.
43. ANGELA MCCRAE, @angelamccrae (2,877)
Angela is a Washington-native, accomplished media professional with over 20 years of experience in media and entertainment, content creation, and digital marketing. Angela started her career in broadcast news, taught television production, worked alongside creative teams for music videos, national commercials, web series, and directed 3 short films. She is a staunch advocate of social justice, wine ambassador of @boisset.collection, and the founder of Uncorked & Cultured, which sheds light on the BIPOC culture and the diaspora to wine, wellness, culture, and adventure.
44. CASSIE KAY GEE @cassiekaygee (2,508)
Cassie is a registered nurse by profession who also hustles as a content creator and fashion, beauty, and lifestyle influencer. Being in the medical profession and marketing nano influencer industry at the same time has allowed her to collaborate with different brands that sell scrub suits and medical apparel, like Uniform Advantage, of which she is the brand ambassador. Despite her busy schedule, Cassie finds time to create fresh content on her YouTube channel, which now has over 12k subscribers.
45. NATALIE BOWMAN @missbeaux (2,438)
Natalie is a mom influencer, marketer, and business owner who lives in Tacoma, Washington. As a Managing Director in the advertising department of Alaska Airlines, she leads with a passion for bringing brands to life. Being a marketing leader does not prevent her from performing an equally important role as the owner-operator of a party shop called Oh Happy Day!, and the more important role as a mom of 3.
46. ERIN GEE @erin.gee (2,294)
Erin is an Ottawa-based media personality, one of the top nano influencers on Instagram, spin-class instructor, and fashion and beauty influencer. She began her influencer marketing journey after getting a direct message from Fré skincare company. Aside from being an influencer and instructor, she is also a co-host of Bad and Bitchy Podcast, which provides a critical analysis of the current events, politics, and pop culture through an intersectional feminist lens.
47. STEPHANIE MONTERO @stephaniemdetails (2,225)
Stephanie is a Latina mom influencer who was born and raised in Washington Heights, New York. She is presently working as a Student Life Coordinator at Columbia University and, at the same time, pursuing her Master’s Degree in Higher Education Administration at Baruch College. In 2019, she decided to pursue her business endeavors as a mom influencer and started her business page, LIKEtoKnow.it which provides practical solutions for busy moms like her to have a work-life-family balance.
48. AMANDA SPERAW @amandasperaw (1,791)
Amanda is a nomadic mom, photographer, and videographer based in Colorado, who lives in a renovated school bus together with her husband, Dustin, their 2 lovely children, and 2 dogs. Amanda and her husband share their passion for filming their camping adventures, and this has opened many wonderful opportunities for them as more and more couples request their videography services to cover weddings. People who want to collaborate with them can reach them out through their Instagram business page, @thisisbus, which currently has over 24,000 followers.
49. KATIE FALVEY @katiefalves (1,405)
Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. She has a paid partnership with Wholesom Food and has collaborated with several other brands like MaryRuth Organics, Ommie Snacks, Yeouth Skin Care, and others. Katie maintains a blog where she shares her favorite food brands, health, and wellness products, as well as provides a glimpse of her life and her passion for traveling.
50. CHRISTINE NORDLIE @christinenordlie (1,090)
Christine is a 28-year old digital marketer and a nano influencer from Los Angeles, California with a thing for affordable fashion, health and wellness, and lifestyle trends. She’s currently pursuing MBA in Marketing at the Washington State University.
Who Are Nano Influencers and Why Are They Important for Brands?
With between 100 and 10,000 followers on some of the most prominent social media sites, such as Instagram, YouTube, TikTok, and others, nano influencers are recognized as typical day-to-day social media users. Nano influencers are not frequently considered to be professional influencers, and most of their postings are made up of ordinary stuff like memes, videos of pets, images or videos of their friends and families, and similar.
However, nano influencers continue to have a huge impact on the realm of influence since they bring a wealth of advantages to the companies they collaborate with. We must be ready for their talents since nano influencers are most recognized for their tight and assured relationships with their followers, they promote goods and companies that they genuinely adore and want to work with, and they slowly but surely grow their businesses.
Nano influencers, as compared to traditional bigger-sized influencers, who are typically paid by marketers to influence their followers and develop a specific visual style, usually receive little to no revenue in exchange for publishing sponsored content on their social media channels in their potential.
Brands that offer easy-to-ship, moderately priced items and place a high focus on product or brand awareness may choose to work with nano influencers. Working with nano influencers may also be difficult for brands with more expensive or difficult-to-ship items or services since the cost of giving away a lot of free things may outweigh their influence and reach.
Many well-known brands may employ nano influencers to diversify into new markets and enhance ties with existing clients. Because of their high levels of commitment, fervor, and sincerity, these ordinary folks are ideal for helping companies grow their operations and reach their target market, and we must acknowledge the power that these influencers are gaining in the modern world.
The greatest thing about nano influencers is how easy and inexpensive it is to employ them in a down economy. Some of the most significant advantages of using nano influencers include the following:
- Nano influencers generate far greater credibility
Consumers who pay attention to nano influencers generally take what they have to say more seriously than they may with more well-known individuals. Nano influencers are ideal and trustworthy role models since consumers often focus their purchase decisions on reliable info rather than unwanted additional content.
- Nano influencers have a more trusting relationship with their online audience
In contrast to mega-influencers, nano influencers foster a feeling of community and connection and engage with their followers more naturally. Nano influencers are actual people that interact insincere with other regular users to create connections that might help companies get more industry trust.
- Nano influencers have incredibly high rates of interaction
Due to their limited number of followers to keep track of and interact with, nano influencers are better at responding to the posts and comments made by their admirers. This creates a feedback loop that encourages engagement and aids businesses in boosting reliable and positive brand identification.