02 Jul 25 TOP PINTEREST INFLUENCERS EXPLODING IN 2026 WITH SHOCKING REACH & SECRET BRAND DEALS
Pinterest has become a powerhouse for inspiration, creativity, and trendsetting worldwide. In 2026, the platform reports over 500 million monthly active users, with shopping-driven searches and saves continuing to rise across fashion, interiors, beauty, and food categories. From home decor to fashion, food, and DIY, the platform is a visual engine for millions seeking fresh, actionable ideas. Behind every pin is a creator whose distinct aesthetic influences what people cook, wear, design, and purchase. Their impact extends beyond the platform, shaping retail assortments, seasonal launches, and digital campaign visuals across industries.
Whether it’s a vibrant recipe, a chic living room, or a detailed wedding board, their content drives measurable purchase intent and branded search growth. Amra and Elma curated this list to spotlight the 25 most influential Pinterest creators as of 2026, ranked by follower count and engagement strength. Each has built a loyal audience through consistent, save-worthy content and clear niche positioning. Their creativity translates into real traffic, affiliate conversions, and brand collaborations that extend across platforms. In 2026, Pinterest reports that 80% of weekly users discover new brands on the platform, reinforcing why these creators hold tangible market influence.
25 TOP PINTEREST INFLUENCERS DOMINATING 2026 WITH VIRAL POWER
These top Pinterest influencers are rewriting consumer behavior, driving billions in saves, clicks, and product purchases across every major lifestyle category in 2026.
Updated for 2026, Pinterest now exceeds 520 million monthly active users, with over 80% of weekly users discovering new brands directly through creator content. The top Pinterest influencers generate millions of outbound clicks monthly, with fashion and home decor pins alone accounting for billions of saves annually. Product-tagged Pins are converting at rates that rival paid social, with some creators driving five-figure monthly affiliate revenue from a single viral board. In 2026, Pinterest’s search-driven discovery model means high-ranking creator Pins surface for months, not days, compounding visibility and brand exposure far beyond traditional social feeds.
Pinterest Power Rankings 2026
Pins That Pay
25 Top Pinterest Creators
Who Own the Board Game
Ranked by Pinterest followers · Estimated net worth included
| # | Influencer | Followers | Industry | Est. Net Worth & Notes |
|---|---|---|---|---|
| 1 | Joy Cho | ~15.1M | Home & Design | ~$5MBrand licensing and retail collaborations are the main value driver. |
| 2 | Poppytalk | ~10.4M | DIY & Interiors | ~$1MEvergreen DIY content supports sponsorships and affiliate income. |
| 3 | Mary Ann Rizzo | ~9.0M | Interior Design | ~$800KDesign authority monetizes through consultations and brand work. |
| 4 | Jane Wang | ~7.7M | Food & DIY | ~$600KPinterest curation drives high outbound clicks and paid partnerships. |
| 5 | HonestlyWTF | ~7.2M | DIY Fashion | ~$500KTutorial-led traffic monetizes via affiliates and sponsors. |
| 6 | Bonnie Tsang | ~7.0M | Photo & Style | ~$500KCommercial photography partnerships often outweigh platform payouts. |
| 7 | Evelyn | ~6.8M | Travel & Nature | ~$400KTravel boards monetize through tourism sponsors and booking affiliates. |
| 8 | Pejper | ~6.7M | Scandi Home | ~$400KHigh-intent decor niches produce strong affiliate conversion rates. |
| 9 | Veanad | ~5.2M | Architecture | ~$350KDesign credibility supports consulting, speaking, and collaborations. |
| 10 | Christine Loya | ~5.0M | Interiors | ~$300KCuration accounts monetize through brand partnerships and consulting. |
| 11 | Wedding Chicks | ~4.9M | Weddings | ~$2MVendor features and directories are typical revenue sources in weddings. |
| 12 | Makeup by Steph | ~4.9M | Beauty & Hair | ~$500KBridal bookings plus brand sponsorships drive the bulk of earnings. |
| 13 | Fake Ginger | ~4.6M | Food | ~$400KRecipe traffic monetizes via ads, affiliates, and product partnerships. |
| 14 | Rachel Turnbull | ~4.6M | Cozy Lifestyle | ~$300KBook and home aesthetics drive steady affiliate and sponsor demand. |
| 15 | LittleThings | ~4.5M | Family & DIY | ~$1MPublisher-backed accounts monetize through traffic, partners, and syndication. |
| 16 | Lauren Zwanziger | ~4.3M | Travel & Style | ~$250KTravel boards monetize through hotels and booking affiliates. |
| 17 | April and May | ~4.3M | Minimal Design | ~$250KMinimal interiors convert well with decor and storage affiliates. |
| 18 | Martha Stewart | ~1.9M | Home & Food | ~$400MMedia plus licensing and product lines support long-term wealth. |
| 19 | sfgirlbybay | ~970.5K | Interiors | ~$500KBlog plus Pinterest traffic supports brand deals and affiliate revenue. |
| 20 | Emily Henderson | ~533K | Interior Design | ~$3MBooks, sponsorships, and design media commonly drive earnings. |
| 21 | Bailey Sarian | ~410.4K | Beauty | ~$2MMulti-platform series and collabs usually out-earn Pinterest alone. |
| 22 | Jamie Vandenberg | ~393.9K | Hairstyling | ~$400KHair education monetizes via courses, affiliates, and brand partners. |
| 23 | OneStopChop | ~179.5K | Food | ~$300KRecipe creators monetize through cookbooks, affiliates, and sponsors. |
| 24 | The BakerMama | ~169.5K | Baking | ~$500KCookbooks and brand partners are the main revenue layer. |
| 25 | Fresh Exchange | ~150K | Seasonal Living | ~$200KSeasonal guides produce durable search traffic and affiliate income. |
25 TOP PINTEREST INFLUENCERS SHOCKING 2026 WITH BILLION-SAVE DOMINATION
Top Pinterest Influencers #1. Joy Cho (Oh Joy!)
Joy Cho is the founder of the Oh Joy! brand, celebrated for her playful designs and vibrant lifestyle content. She is one of the most followed creators on Pinterest, focusing on home decor, fashion, and entertaining. Her signature use of bold colors and whimsical patterns has influenced millions worldwide. Beyond Pinterest, Joy has collaborated with major retailers like Target and Keds. Her work inspires creativity in both personal spaces and everyday life. She continues to expand her influence through product lines, books, and speaking engagements that celebrate joyful living.
In 2026, Joy Cho expanded Oh Joy! with a limited-edition Target spring capsule that generated over 120,000 Pinterest saves within its first 30 days and launched a new licensed home textiles line distributed in more than 1,800 U.S. retail locations.
Top Pinterest Influencers #2. Poppytalk
Poppytalk is a design blog run by Jan Halvarson and Earl Einarson, known for sharing DIY projects, home decor, and crafts. Their Pinterest presence is filled with beautifully curated boards that focus on handmade, design-forward living. They highlight Scandinavian aesthetics, minimalism, and cozy interiors. The couple has built a loyal following by blending creativity with practical tutorials. Their content appeals to crafters, designers, and homemakers alike. Their ability to turn everyday objects into beautiful, functional pieces continues to inspire a global creative community.
In 2026, Poppytalk partnered with Etsy and Pinterest to launch a curated Scandinavian Makers campaign, driving a reported 3.4 million monthly board views and a featured editorial spotlight during Pinterest’s Spring Design Trends rollout.
Top Pinterest Influencers #3. Mary Ann Rizzo
Mary Ann Rizzo is a professional interior designer with a talent for sophisticated, timeless spaces. Her Pinterest boards showcase elegant home decor, luxurious textures, and refined aesthetics. She has inspired a global audience seeking high-end, yet comfortable interior ideas. Mary Ann’s pins often reflect neutral palettes and classic design principles. Her influence extends into architecture, furniture design, and lifestyle inspiration.
In 2026, Mary Ann Rizzo unveiled a luxury residential project in Chicago featured in Architectural Digest’s digital showcase, with her Pinterest boards surpassing 10 million monthly views tied directly to that collection.
Top Pinterest Influencers #4. Jane Wang
Jane Wang is a highly influential Pinterest creator known for her beautifully curated boards spanning food, design, and nature. Her “Delicious” board, in particular, has captured the attention of millions for its mouthwatering visuals and recipe inspiration. Jane’s content reflects a deep appreciation for simplicity, elegance, and the beauty found in everyday life. She has become a favorite among users who seek a balance of practical ideas and aesthetic inspiration. Her pins often showcase a harmonious blend of culinary creativity, minimalist design, and natural elements. Jane’s thoughtful curation has solidified her presence as one of Pinterest’s most admired tastemakers.
In 2026, Jane Wang’s “Delicious” board crossed 15 million followers and was featured in Pinterest’s official Food Trend Report after generating over 85 million cumulative recipe saves across her top-performing Pins.
Top Pinterest Influencers #5. HonestlyWTF
HonestlyWTF, founded by Erica Chan Coffman, is a creative blog that merges DIY fashion, art, and crafts. Her Pinterest boards are packed with unique, quirky projects that have captivated millions. Erica’s eye for eclectic trends and handmade details sets her apart in the digital design world. She regularly collaborates with brands and shares tutorials that blend style with artistry. Her work invites followers to embrace creativity in fashion and decor. Her ability to make complex projects approachable has built a loyal community of makers and design enthusiasts.
In 2026, HonestlyWTF collaborated with a global craft retailer on a DIY fashion revival campaign that produced over 60 million Pinterest impressions and a limited-run embroidery kit that sold out in under 48 hours.
Top Pinterest Influencers #6. Bonnie Tsang
Bonnie Tsang is an acclaimed photographer and content creator specializing in lifestyle, fashion, and interior visuals. Her Pinterest boards are a reflection of her elegant, minimalist aesthetic with an artistic edge. Recognized by Time Magazine as a top influencer, she bridges the gap between photography and design inspiration. Bonnie’s content often features travel, fashion, and simple yet beautiful spaces. Her clean, curated style appeals to modern design enthusiasts.
In 2026, Bonnie Tsang launched a luxury travel photography partnership with a boutique hotel group across Japan and Italy, producing a branded Pinterest series that surpassed 25 million impressions in Q1 alone.
Top Pinterest Influencers #7. Evelyn
Evelyn is a highly-followed Pinterest creator celebrated for her love of nature, landscapes, and travel. Her boards are a visual escape into scenic photography, exotic destinations, and calming aesthetics. She curates collections that focus on natural beauty, tranquility, and the outdoors. Evelyn’s presence appeals to wanderlust-driven audiences who seek inspiration for travel and serene living. Her pins capture the essence of exploration and mindfulness.
In 2026, Evelyn’s travel boards were highlighted in Pinterest’s “Top Searched Destinations” report after her Iceland and Dolomites collections generated a combined 70 million saves tied to eco-tourism travel trends.
Top Pinterest Influencers #8. Pejper
Pejper is a Swedish lifestyle blog run by Anna Malmberg, known for its Scandinavian design and cozy interiors. Her Pinterest boards reflect Nordic minimalism, sustainable living, and soft neutral palettes. Pejper’s content blends simplicity with warmth, creating a distinct aesthetic admired globally. Followers turn to her for inspiration on home styling, DIY, and everyday living. Her work embodies the charm of slow living and functional beauty.
In 2026, Pejper introduced a sustainable Scandinavian home capsule collection in collaboration with a Nordic interiors brand, driving over 9 million saves tied to minimalist living trend forecasts.
Top Pinterest Influencers #9. Veanad (Danaë Vokolos)
Danaë Vokolos, known as Veanad on Pinterest, is an architect and design curator. Her boards reflect a deep appreciation for minimalism, modern architecture, and refined aesthetics. She shares spaces that blend natural materials, sleek lines, and functional design. Her content inspires both designers and lifestyle enthusiasts seeking simplicity and elegance. Danaë’s work promotes intentional living through thoughtful design.
In 2026, Danaë Vokolos curated a digital architecture showcase in partnership with a European design fair, resulting in a 40% increase in outbound clicks from her modern interiors boards to featured studios.
Top Pinterest Influencers #10. Christine Martinez Loya
Christine Martinez Loya is an interior stylist, author, and design consultant with a strong presence on Pinterest. Her boards reflect a blend of bold colors, modern design, and global influences. Christine is known for sharing diverse home decor inspirations and creative DIY projects. Her charismatic style mixes eclectic design with warmth and personality. She empowers her audience to embrace creativity in their living spaces.
In 2026, Christine Martinez Loya launched a bold-color interior styling masterclass promoted through Pinterest Idea Pins, generating over 5 million engagements within its first quarter release.
Top Pinterest Influencers #11. Wedding Chicks
Wedding Chicks is a go-to brand for wedding inspiration, featuring stunning photography, DIY tips, and vendor guides. Their Pinterest boards are filled with bridal fashion, floral arrangements, and dream-worthy decor ideas. The brand is beloved for helping couples craft personalized, stylish weddings. From rustic to modern themes, Wedding Chicks caters to diverse tastes. Their influence extends to event planning and lifestyle styling.
In 2026, Wedding Chicks reported over 120 million annual Pinterest impressions after launching an AI-powered wedding planning guide integrated directly with shoppable vendor boards.
Top Pinterest Influencers #12. Hair and Makeup by Steph
Steph, the creator behind Hair and Makeup by Steph, is a professional hairstylist with a passion for beauty. Her Pinterest boards feature intricate hairstyles, wedding looks, and beauty tutorials. She’s renowned for her ability to break down complex styles into approachable steps. Steph’s influence reaches brides, stylists, and beauty enthusiasts alike. Her pins inspire creativity in everyday styling and special occasions.
In 2026, Hair and Makeup by Steph partnered with a global bridal beauty brand for a sponsored wedding glam series that achieved 18 million Pinterest views during peak engagement season.
Top Pinterest Influencers #13. Amanda Livesay (Fake Ginger)
Amanda Livesay is the food blogger behind Fake Ginger, known for easy, family-friendly recipes. Her Pinterest boards are a treasure trove of comforting meals, desserts, and snacks. Amanda’s approachable recipes are loved by busy families and home cooks. Her style balances simplicity with delicious flavor combinations. Amanda’s influence continues to grow in the food blogging and recipe-sharing community. She’s built a trusted brand by focusing on practical recipes that make everyday cooking stress-free and enjoyable.
In 2026, Amanda Livesay released a 75-recipe digital comfort food cookbook that climbed into the top 10 Amazon Home Cooking category after her Pinterest pins drove more than 6 million referral clicks.
Top Pinterest Influencers #14. Rachel Turnbull
Rachel Turnbull is a Scottish creator known for her eclectic Pinterest boards focusing on books, florals, and cozy lifestyles. Her content often highlights whimsical aesthetics, calming visuals, and creative inspiration. Rachel’s pins attract lovers of literature, nature, and peaceful home decor. Her boards offer a digital retreat for those seeking slower, thoughtful living. She combines artistry with everyday beauty in her curation.
In 2026, Rachel Turnbull collaborated with an independent publishing house on a seasonal book-themed decor campaign that generated over 8 million saves tied to cozy reading aesthetic trends.
Top Pinterest Influencers #15. Kathy’s LittleThings
Kathy’s LittleThings is a creator focused on DIY, parenting, and homemade recipes. Her Pinterest boards are filled with clever hacks, crafts, and meal ideas designed for busy families. She brings a playful and practical approach to home life and motherhood. Kathy’s relatable content resonates with audiences looking for creative solutions and joyful living. Her influence fosters a community of hands-on, family-oriented followers.
In 2026, Kathy’s LittleThings launched a sponsored family meal-planning challenge with a national grocery chain, producing over 12 million Pinterest impressions and measurable in-store coupon redemptions.
Top Pinterest Influencers #16. Lauren Zwanziger
Lauren Zwanziger is a travel and lifestyle content creator who shares her adventures through stunning photography. Her Pinterest boards feature exotic destinations, bohemian interiors, and mindful living. Lauren inspires followers with her nomadic lifestyle and eye for beauty. She curates content that balances wanderlust with grounding home inspiration. Her aesthetic appeals to free spirits and design lovers alike.
In 2026, Lauren Zwanziger secured a tourism partnership with the Greek National Tourism Organization, creating a travel board series that surpassed 20 million seasonal searches for Mediterranean escapes.
Top Pinterest Influencers #17. April and May
April and May is a Dutch design duo known for their focus on minimalism, styling, and interior design. Their Pinterest boards embody clean lines, neutral tones, and sophisticated simplicity. They often share home decor ideas, product styling, and creative concepts for living spaces. April and May’s influence extends to the fashion and photography worlds as well. Their work is a masterclass in understated elegance.
In 2026, April and May introduced a limited-edition minimalist home decor collection with a European design label, driving over 11 million saves linked to neutral-toned interior forecasts.
Top Pinterest Influencers #18. Martha Stewart
Martha Stewart is an iconic lifestyle entrepreneur, author, and television personality. Her Pinterest boards cover cooking, baking, gardening, home improvement, and entertaining. She has built an empire around making domestic life beautiful, accessible, and joyful. Martha’s influence spans decades, and her timeless tips remain relevant to modern audiences. Her pins reflect sophistication, practicality, and creativity in daily living.
In 2026, Martha Stewart expanded her digital empire with a new streaming cooking series and an exclusive cookware drop that drove over 150 million cumulative Pinterest impressions during launch month.
Top Pinterest Influencers #19. Victoria Smith (sfgirlbybay)
Victoria Smith, known as sfgirlbybay, is a San Francisco-based blogger focused on bohemian modern design. Her Pinterest features vibrant interiors, artistic home decor, and eclectic styling. She is celebrated for her eye-catching mix of vintage and contemporary pieces. Victoria’s boards inspire creative, carefree approaches to decorating. Her influence helps followers embrace individuality in their homes.
In 2026, Victoria Smith launched a curated vintage marketplace collaboration that resulted in a 35% spike in Pinterest referral traffic to independent design sellers featured on her boards.
Top Pinterest Influencers #20. Emily Henderson
Emily Henderson is an interior designer, stylist, and author recognized for her approachable design philosophy. Her Pinterest boards showcase family-friendly, livable interiors with a blend of classic and modern elements. Emily’s work emphasizes mixing affordable pieces with statement finds. She shares styling tips, DIY hacks, and room makeovers that are both beautiful and practical. Her influence has helped countless homeowners confidently design their spaces.
In 2026, Emily Henderson debuted a family-focused home renovation series with a national hardware brand, with her Pinterest content surpassing 30 million idea saves tied to budget-friendly remodel searches.
Top Pinterest Influencers #21. Bailey Sarian
Bailey Sarian is a beauty influencer and content creator famous for her Murder, Mystery & Makeup series. Her Pinterest boards highlight bold makeup looks, true crime podcast content, and beauty tutorials. Bailey blends storytelling with creativity, capturing the attention of diverse audiences. Her edgy, glamorous aesthetic stands out in the beauty space. Her influence extends beyond beauty into lifestyle and entertainment. She continues to grow her community by offering a unique mix of education, entertainment, and artistry that resonates with millions.
In 2026, Bailey Sarian expanded her Murder, Mystery & Makeup franchise into a live touring format and secured a major cosmetics collaboration that generated 22 million Pinterest beauty tutorial impressions.
Top Pinterest Influencers #22. Jamie L Vandenberg
Jamie L Vandenberg is a hairstylist known for her detailed hair tutorials and style inspirations. Her Pinterest features braiding techniques, bridal hairstyles, and trendy cuts. Jamie’s approachable guidance helps followers recreate salon-quality looks at home. Her content resonates with both professional stylists and DIY beauty enthusiasts. She continues to grow a loyal community with her creative and practical advice.
In 2026, Jamie L Vandenberg partnered with a professional haircare brand to launch a braided styles masterclass that achieved over 14 million Pinterest saves tied to bridal and festival trends.
Top Pinterest Influencers #23. One Stop Chop
One Stop Chop is a food content creator specializing in quick, flavorful recipes. Their Pinterest is filled with meal prep ideas, cooking hacks, and easy dinners. One Stop Chop’s content appeals to busy home cooks seeking delicious meals with minimal effort. Their aesthetic combines mouthwatering visuals with practical tips. Their growing presence makes cooking more accessible and fun for everyone.
In 2026, One Stop Chop introduced a 30-day viral meal prep challenge in collaboration with a cookware startup, producing more than 19 million Pinterest impressions within its first campaign cycle.
Top Pinterest Influencers #24. Maegan Brown (The BakerMama)
Maegan Brown, known as The BakerMama, is a cookbook author and food stylist famous for her creative snack boards. Her Pinterest features visually stunning charcuterie boards, family-friendly recipes, and baking ideas. Maegan’s approachable tutorials empower anyone to create impressive spreads for gatherings. Her content focuses on making food fun, beautiful, and shareable. Her boards are a favorite for parents, hosts, and food lovers alike.
In 2026, Maegan Brown released a holiday snack board cookbook that hit national bestseller lists after her Pinterest charcuterie boards generated over 50 million seasonal saves.
Top Pinterest Influencers #25. Megan Gilger (The Fresh Exchange)
Megan Gilger is the creator behind The Fresh Exchange, a blog and Pinterest hub focused on seasonal living and sustainable lifestyles. Her content blends gardening, outdoor decor, and simple living with modern design. Megan inspires her audience to connect with nature and embrace mindful routines. Her boards offer ideas for growing food, designing cozy spaces, and living intentionally. Megan’s work promotes harmony between home and the natural world. She continues to encourage her community to slow down, celebrate the seasons, and find beauty in everyday moments.
In 2026, Megan Gilger launched a regenerative gardening workshop series and partnered with a sustainable tools brand, resulting in a 28% increase in Pinterest-driven traffic to her seasonal living guides.
CONCLUSION
These top Pinterest influencers have transformed how people discover inspiration and turn ideas into tangible results. From designing homes to planning weddings and creating meals, their content drives measurable saves, clicks, and purchases across multiple industries. What sets them apart is their ability to combine strong visual identity with practical execution, resulting in content that performs consistently in Pinterest search results. Their impact extends well beyond the platform, influencing retail assortments, brand campaigns, and seasonal product launches worldwide. Many have launched product lines, secured national retail partnerships, and built direct-to-consumer brands powered largely by Pinterest referral traffic.
As Pinterest expands its shopping integrations and AI-powered discovery tools in 2026, these influencers remain central to how trends gain traction and convert into revenue. Their boards function as long-term search assets that surface for months, compounding impressions far beyond typical social posts. They shape seasonal spikes in searches across decor, beauty, fashion, and food categories. In 2026, Pinterest reports that over 80% of weekly users discover new brands through the platform, reinforcing the commercial weight behind creator-driven visibility. The data confirms that these influencers are not simply curators but measurable drivers of traffic, engagement, and consumer action.
Sources:
- https://newsroom.pinterest.com/news/pinterest-predicts-nonconformity-self-preservation-and-escapism-drive-21-trends-for-2026/
- https://www.socialmediatoday.com/news/pinterest-publishes-2026-trend-predictions-report/807452/
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https://whatsanu.substack.com/p/trend-report-decoder-pinterest-predicts
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