15 May TOP VOICE ASSISTANT MARKETING STATISTICS 2025
Voice assistant technology has rapidly evolved over the past few years, becoming an integral part of many consumers’ daily lives. As smart devices continue to proliferate, voice assistants are playing a central role in everything from managing smart homes to facilitating online shopping and providing customer service. The rise of voice search and voice commerce has transformed how businesses interact with customers, presenting new opportunities and challenges. This technology’s growth is reflected in the projected increase in global voice assistant device usage, with billions of units expected to be in use by 2025.
As more people embrace voice assistants for tasks ranging from making appointments to controlling household gadgets, businesses must adapt to meet the growing demand for voice-enabled experiences. Moreover, with a significant percentage of searches now made through voice commands, optimizing content for voice search has become essential for marketers. According to Amra and Elma, voice assistants’ widespread adoption is not just changing consumer habits but also reshaping industries, from retail to healthcare. As this technology advances, the possibilities for its impact on business strategies and customer engagement are immense.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 (Editor’s Choice)
1. Global Voice Assistant Usage
Approximately 20.5% of people worldwide use voice search, indicating a steady adoption rate.
2. Global Voice Assistant Devices
By 2025, the number of voice assistants in use worldwide is expected to reach 8.4 billion units.
3. U.S. Voice Assistant Users
In the U.S., around 149.8 million people are projected to use voice assistants by 2025.
4. Smart Speaker Usage in the U.S.
Approximately 38.8 million Americans (13.6% of the population) use smart speakers for shopping-related activities.
5. Voice Assistant Satisfaction
A high satisfaction rate of 93% among consumers highlights the effectiveness and reliability of voice assistants.
6. Voice Search Accuracy
Voice search assistants accurately answer 93.7% of queries, demonstrating significant improvements in voice recognition technology.
7. Voice Search Frequency
Over 1 billion voice searches are performed every month worldwide, reflecting the growing reliance on voice search.
8. Voice Search on Mobile Devices
Approximately 27% of people use voice search on their mobile devices, indicating a shift towards mobile-first voice interactions.
9. Voice Commerce Market Size
The voice commerce market is projected to grow from $116.83 billion in 2024 to $151.39 billion in 2025, at a compound annual growth rate (CAGR) of 29.6%.
10. Voice Assistant Application Market Growth
The voice assistant application market size is expected to grow from $5.61 billion in 2024 to $7.26 billion in 2025, at a CAGR of 29.4%.
11. Voice Assistant Market Size
The global voice assistant market size reached $2.73 billion in 2024 and is expected to reach $14.20 billion by 2032, growing with a CAGR of 22.89% during the forecast period from 2025 to 2032.
12. Voice Assistant Market Share in the U.S.
In 2025, Google Assistant is expected to lead with 92.4 million users, followed by Apple’s Siri (87.0 million) and Amazon’s Alexa (77.6 million).
13. Voice Assistant Market Revenue Forecast
The global intelligent virtual assistant market is projected to escalate from $15.3 billion in 2023 to $309.9 billion by 2033.
14. Voice Search for Local Businesses
Nearly 50% of voice searches have local intent, highlighting the importance of voice search optimization for local businesses.
15. Voice Search for Local Information
46% of all Google searches are seeking local information, emphasizing the significance of local SEO in voice search strategies.
16. Voice Assistant Usage Among Disabled Consumers
One in three consumers with a visual impairment use voice assistants weekly, demonstrating the accessibility benefits of voice technology.
17. Voice Assistant Usage in Smart Homes
Approximately 52% of people keep their voice-activated speakers in their living rooms, indicating the central role of voice assistants in smart home environments.
18. Voice Assistant Usage in Bedrooms
About 25% of people keep their voice-activated speakers in their bedrooms, reflecting the versatility of voice assistants in various home settings.
19. Voice Assistant Usage in Kitchens
Approximately 22% of people keep their voice-activated speakers in their kitchens, highlighting the convenience of voice assistants in cooking and meal preparation.
20. Voice Assistant Market Growth Rate
The global voice assistant market is projected to grow at a CAGR of 26.45% from 2024 to 2032, indicating robust expansion in the industry.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 and Future Implications
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #1. Global Voice Assistant Usage
The global adoption of voice assistants has reached approximately 20.5% of the population, showcasing a steady rise in usage across various demographics. This growing trend reflects a shift in consumer behavior, where voice interfaces are becoming integral to daily tasks, from checking the weather to making purchases. As voice assistants become more accurate and intuitive, this adoption rate is expected to increase, especially as they integrate with more smart devices.
In the coming years, voice assistants could be a default feature in most devices, making them indispensable to users. This widespread adoption will likely drive demand for voice-enabled products and services, creating new opportunities in voice commerce, home automation, and customer service. Businesses that optimize for voice search will have a competitive edge in capturing this expanding market segment.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #2. Global Voice Assistant Devices
The global number of voice assistants is projected to reach 8.4 billion units by 2025, surpassing the global human population. This immense growth is largely driven by the increasing number of voice-activated devices, including smart speakers, smartphones, and IoT devices. As consumers embrace convenience, the role of voice assistants will expand into everyday life, facilitating tasks like scheduling, shopping, and managing smart homes.
With more devices integrating these assistants, the demand for seamless voice interaction will escalate, making it essential for businesses to ensure their services are voice-search optimized. This trend also implies a growing market for voice-controlled apps, content, and services that cater to this increasing demand. Companies in sectors like e-commerce, home technology, and digital entertainment will need to adapt to this wave of change to remain competitive.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #3. U.S. Voice Assistant Users
By 2025, approximately 149.8 million Americans are expected to use voice assistants, a significant increase from current adoption rates. This rise in usage highlights how deeply voice technology has penetrated the U.S. market, with consumers relying on it for everything from setting reminders to controlling home devices. The implications of this shift include a more seamless integration of voice assistants into consumers’ daily routines, enhancing user engagement across various platforms.
For businesses, this presents an opportunity to tap into a large, tech-savvy audience by creating voice-enabled experiences. Furthermore, marketers will need to optimize their digital content for voice search, ensuring it aligns with the conversational queries that voice assistants are designed to handle. As voice assistants evolve, they will likely become central to marketing strategies aimed at engaging consumers in innovative ways.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #4. Smart Speaker Usage in the U.S.
In the U.S., around 38.8 million people are projected to use smart speakers for shopping-related activities, which demonstrates the increasing role of voice technology in the retail space. Smart speakers are transforming how consumers shop, providing a hands-free experience that aligns with the growing demand for convenience and immediacy in the shopping process. As voice commerce gains traction, retailers will need to optimize their e-commerce platforms to facilitate voice-activated purchases.
This shift is not limited to large brands; smaller businesses can also leverage voice search to reach customers through localized and personalized interactions. The future of shopping will likely involve more advanced voice interfaces, allowing consumers to shop for products, manage subscriptions, and receive personalized recommendations—all through voice commands. For businesses, the key to success will be integrating voice assistant features into their customer engagement strategies.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #5. Voice Assistant Satisfaction
With a remarkable 93% satisfaction rate among consumers, voice assistants have proven to be a highly effective tool in improving the user experience. This high satisfaction rate suggests that users find value in the convenience and speed offered by voice-activated technologies. As voice assistants continue to evolve, their ability to understand complex queries and provide accurate, context-aware responses will further enhance consumer satisfaction. For businesses, this indicates an opportunity to increase customer loyalty by incorporating voice assistants into their customer service and support channels.
The positive reception of these technologies also highlights the potential for increased adoption in sectors like healthcare, banking, and retail, where quick and efficient customer interactions are essential. In the future, voice assistants will likely become a cornerstone of customer service, delivering exceptional experiences across various industries.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #6. Voice Search Accuracy
Voice search technology is now able to accurately answer 93.7% of queries, a significant improvement from earlier versions. This accuracy is crucial as it fosters greater user trust in voice assistants, encouraging more frequent use. As this technology improves, voice search is expected to become even more efficient, processing complex queries and offering highly personalized results. This will have a profound impact on how consumers interact with search engines and businesses.
For marketers, this means that optimizing content for voice search will become even more critical, with a focus on conversational language and long-tail keywords. As accuracy improves, voice search could surpass traditional search methods, altering how businesses approach SEO and digital marketing strategies.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #7. Voice Search Frequency
With over 1 billion voice searches conducted each month globally, voice search is becoming a dominant method for finding information, products, and services. This growing frequency underscores the shift toward voice as a primary search tool, driven by the increasing accessibility and efficiency of voice assistants. As more consumers turn to voice search for everyday tasks, businesses will need to adapt their online presence to be more voice-search-friendly.
This shift is particularly important for local businesses, as many voice searches are location-based. For the future, voice search could become the preferred search method for many users, particularly in mobile and smart home environments. Companies that optimize their websites for voice will have a significant advantage as this trend continues to grow.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #8. Voice Search on Mobile Devices
Approximately 27% of people use voice search on mobile devices, signaling a shift towards mobile-first interactions with technology. This trend highlights the increasing reliance on smartphones for everyday tasks, where voice search provides a hands-free and efficient way to access information. As mobile voice search becomes more common, it will be essential for businesses to ensure their websites and apps are optimized for mobile voice queries.
For marketers, this means focusing on mobile SEO strategies that cater to natural language and conversational search patterns. The continued growth of mobile voice search also indicates a shift in how consumers engage with content, with an emphasis on immediacy and convenience. This trend is expected to drive more personalized, location-based, and context-aware marketing strategies in the coming years.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #9. Voice Commerce Market Size
The voice commerce market is expected to grow significantly, reaching $151.39 billion in 2025, up from $116.83 billion in 2024. This projected growth underscores the increasing role of voice assistants in facilitating e-commerce transactions, especially in voice-activated shopping. As voice commerce expands, retailers will need to integrate voice-enabled features into their online shopping platforms, allowing consumers to make purchases using only their voice.
The future of retail will likely involve a seamless fusion of voice assistants and online shopping, where consumers can make purchases, track orders, and receive recommendations—all through voice commands. For businesses, this presents an opportunity to innovate in customer experience by incorporating voice-enabled features into their sales strategies. The continued growth of voice commerce will reshape the future of e-commerce, making it more accessible and convenient for consumers.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #10. Voice Assistant Application Market Growth
The voice assistant application market is expected to experience robust growth, with a projected market size of $7.26 billion in 2025. This growth reflects the increasing demand for voice-enabled apps across various industries, from entertainment to healthcare and retail. As consumers become more accustomed to interacting with voice assistants, businesses will need to develop and optimize applications that leverage this technology.
Voice apps are expected to become more sophisticated, offering personalized, context-aware experiences that cater to individual preferences. For developers, this trend creates opportunities to innovate and create unique applications that integrate seamlessly with voice assistants. As the market grows, the demand for voice assistant apps will continue to rise, driving technological advancements in natural language processing and AI.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #11. Voice Assistant Market Size
The global voice assistant market, which reached $2.73 billion in 2024, is expected to grow to $14.20 billion by 2032. This impressive growth rate, fueled by the increasing adoption of voice-activated devices, reflects the expanding role of voice assistants in both personal and professional settings. The widespread use of smart speakers, smartphones, and IoT devices is driving this market growth, as consumers look for more intuitive ways to interact with technology.
As the market matures, voice assistants will become an integral part of daily life, providing support for everything from entertainment to work-related tasks. This growth presents an opportunity for businesses to invest in voice technologies, creating new ways to engage customers and streamline operations. In the future, voice assistants could be ubiquitous, embedded in all aspects of consumers’ lives, making voice the dominant interface for interacting with digital systems.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #12. Voice Assistant Market Share in the U.S.
In 2025, Google Assistant is expected to lead the U.S. market with 92.4 million users, followed by Apple’s Siri and Amazon’s Alexa. This reflects the competitive landscape of voice assistants in the U.S., with each major player vying for market dominance. As these platforms continue to evolve, they will likely introduce new features and capabilities, further enhancing their appeal to consumers. For businesses, this means it will be important to optimize for each of these platforms to ensure their content is discoverable and accessible via voice search.
The continued dominance of Google Assistant suggests that businesses focusing on SEO and content marketing will need to prioritize optimizing for this platform, especially in the coming years. As the market matures, brands will need to stay agile and adaptable to the rapidly changing voice assistant landscape to stay competitive.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #13. Voice Assistant Market Revenue Forecast
The global intelligent virtual assistant market is projected to experience explosive growth, reaching $309.9 billion by 2033, up from $15.3 billion in 2023. This rapid expansion highlights the increasing reliance on voice assistants in both consumer and enterprise sectors. Businesses are adopting intelligent virtual assistants to improve customer service, enhance productivity, and automate tasks.
As the technology becomes more advanced, voice assistants will be able to handle more complex queries and provide highly personalized responses. This growth also reflects the broader trend of AI and automation becoming integral to business operations. For companies, this presents an opportunity to leverage voice assistants as part of their customer engagement strategies, driving efficiencies and improving user experiences across various touchpoints.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #14. Voice Search for Local Businesses
Nearly 50% of voice searches have local intent, indicating the increasing importance of voice search for local businesses. Consumers are using voice assistants to find nearby restaurants, stores, and service providers, highlighting the need for businesses to optimize for local voice search. Local businesses that implement voice search strategies will have a competitive advantage, as voice search is becoming a primary tool for local discovery.
This shift underscores the importance of local SEO and online presence, as businesses need to ensure their information is accurately listed in voice-activated search engines. For marketers, this represents an opportunity to target consumers with location-specific, voice-search-optimized content, ensuring that their business appears when users search for relevant local services. As voice search continues to grow, local businesses that optimize for voice will be better positioned to attract and retain customers.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #15. Voice Search for Local Information
Approximately 46% of all Google searches seek local information, which is further amplified by the popularity of voice search. This trend emphasizes the importance of local SEO and highlights the growing reliance on voice search to find nearby businesses, events, and services. As more people turn to voice assistants for real-time, location-based information, businesses that appear in local voice search results will see higher engagement and foot traffic.
For marketers, optimizing websites and content for voice search is essential to capture this growing segment of the market. The future of voice search will likely see more sophisticated features, including real-time updates and personalized recommendations based on location. As consumers increasingly rely on voice search to make local decisions, businesses will need to adapt their strategies to meet this demand.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #16. Voice Assistant Usage Among Disabled Consumers
One in three consumers with a visual impairment use voice assistants weekly, underscoring the accessibility benefits of voice technology. This statistic highlights the role voice assistants play in improving accessibility and empowering people with disabilities. By providing a hands-free way to interact with devices, voice assistants offer individuals with visual impairments greater independence and convenience. This trend presents an opportunity for businesses to enhance their offerings by making their websites and applications more accessible to disabled consumers.
As voice technology becomes more advanced, it will continue to offer enhanced support for people with disabilities, creating a more inclusive digital experience. The widespread adoption of voice assistants by disabled users signals the growing importance of accessibility in product development and marketing strategies.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #17. Voice Assistant Usage in Smart Homes
Approximately 52% of people keep their voice-activated speakers in their living rooms, showcasing the central role these devices play in modern smart homes. This trend reflects the growing integration of voice assistants into home automation systems, allowing users to control everything from lighting to entertainment systems. As more smart devices become voice-enabled, the role of voice assistants will become even more integral to daily life.
This shift presents an opportunity for businesses to develop products that are compatible with voice assistants, enhancing the user experience in smart homes. For marketers, this signals the need to focus on voice search optimization, especially for products and services related to home automation. In the future, voice assistants will likely be central to the smart home experience, controlling everything from temperature to security.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #18. Voice Assistant Usage in Bedrooms
About 25% of people keep their voice-activated speakers in their bedrooms, reflecting the expanding role of voice assistants in personal spaces. This trend highlights the growing trust in voice technology, as users feel comfortable using these devices in their most private areas. In the bedroom, voice assistants are often used for tasks like setting alarms, playing music, and managing home automation systems.
This creates opportunities for businesses to tailor their marketing strategies and products to enhance the bedroom experience, offering solutions that integrate with voice assistants. As consumer trust in voice technology continues to grow, more people will likely use voice assistants in personal spaces for a variety of tasks. This trend signals the increasing reliance on voice technology to manage personal routines and preferences.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #19. Voice Assistant Usage in Kitchens
Approximately 22% of people keep their voice-activated speakers in their kitchens, reflecting the growing role of voice assistants in daily life. In the kitchen, voice assistants are used to play music, set timers, and search for recipes, making cooking tasks more convenient and efficient. As the use of voice technology in the kitchen continues to grow, businesses will have opportunities to create products and services that cater to these specific needs.
For example, companies can develop voice-activated kitchen appliances that integrate with voice assistants for seamless control. Additionally, marketers can optimize recipe content and cooking tips for voice search, ensuring that consumers can easily access this information hands-free. In the future, voice assistants could become central to the smart kitchen, transforming how people cook and manage their daily meals.
TOP VOICE ASSISTANT MARKETING STATISTICS 2025 #20. Voice Assistant Market Growth Rate
The global voice assistant market is projected to grow at a CAGR of 26.45% from 2024 to 2032, highlighting the continued expansion of voice technology. This rapid growth underscores the increasing adoption of voice assistants across various industries, from consumer electronics to healthcare and retail. As voice assistants become more sophisticated, their applications will extend beyond personal use, with businesses leveraging them for customer service, marketing, and sales.
This growth also indicates that voice technology will become even more integrated into daily life, with more devices and platforms adopting voice-enabled features. For businesses, this presents an opportunity to invest in voice technologies that enhance customer engagement and streamline operations. As the market continues to expand, voice assistants will likely become the primary interface for interacting with digital systems, further revolutionizing how businesses and consumers interact.
The Future of Voice Assistant Technology
Voice assistant technology is on a rapid trajectory toward becoming a cornerstone of daily life for millions of consumers worldwide. As adoption continues to grow, the impact on industries such as retail, healthcare, and customer service will be profound, with businesses needing to adapt to meet the rising demand for voice-enabled interactions. From transforming shopping habits to enhancing accessibility for users with disabilities, voice assistants are opening new avenues for innovation and engagement. The increasing integration of voice assistants in smart homes, along with advancements in artificial intelligence, will make them even more intuitive and indispensable.
For marketers and businesses, optimizing for voice search and ensuring seamless voice-enabled experiences will be key to staying competitive in an increasingly voice-driven landscape. Looking ahead, voice technology will not only continue to influence consumer behavior but will also be a central tool in shaping future digital experiences. As the market expands, businesses that effectively leverage this technology will be well-positioned to thrive in the digital-first future.
Sources:
- https://www.demandsage.com/voice-search-statistics/
- https://www.demandsage.com/voice-search-statistics/
- https://www.yaguara.co/voice-search-statistics/
- https://www.demandsage.com/voice-search-statistics/
- https://www.invoca.com/blog/voice-search-stats-marketers
- https://www.yaguara.co/voice-search-statistics/
- https://www.yaguara.co/voice-search-statistics/
- https://www.yaguara.co/voice-search-statistics/
- https://www.thebusinessresearchcompany.com/report/voice-commerce-global-market-report
- https://www.thebusinessresearchcompany.com/report/voice-assistant-application-global-market-report
- https://www.datamintelligence.com/research-report/voice-assistant-market
- https://www.emarketer.com/learningcenter/guides/voice-assistants/
- https://scoop.market.us/intelligent-virtual-assistant-statistics/
- https://www.synup.com/en/voice-search-statistics
- https://www.synup.com/en/voice-search-statistics
- https://www.gwi.com/blog/voice-search-trends
- https://www.invoca.com/blog/voice-search-stats-marketers
- https://www.invoca.com/blog/voice-search-stats-marketers
- https://www.invoca.com/blog/voice-search-stats-marketers
- https://www.astuteanalytica.com/industry-report/voice-assistant-market