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weird influencer beauty rituals

10 Aug 25 WEIRD INFLUENCER BEAUTY RITUALS GOING VIRAL AND SHOCKING 2026

Posted at 10:52h in Report by
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Some beauty rituals make sense—like double cleansing or throwing on a sheet mask after a long day. But then there’s the other side of the internet. The side where influencers rub banana peels on their face or microwave their mascara because “it just hits different.” It’s wild out there. People aren’t just doing skincare routines anymore, they’re performing them like it’s theater. And maybe that’s part of the charm—or maybe everyone’s just bored and hoping for viral gold. Hard to tell these days.

Amra and Elma finds it even harder to figure out if these routines work, or if everyone’s just pretending because it’s too weird to admit it didn’t. Honestly, who’s going to say their Flamin’ Hot Cheeto mask didn’t work after putting it on in front of 12 million followers? Also, who has that kind of confidence? It’s chaos, it’s hilarious, and somehow, it’s kind of genius. In 2026, beauty content tagged under #unusualskincare and #weirdbeauty surpassed 5.1 billion combined views on TikTok, with at least 22 sponsored posts from major skincare brands tied directly to experimental at-home routines.

 

 

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25 Weird Influencer Beauty Rituals Taking Over 2026 and Breaking the Internet

 

From banana peels to spicy snack masks, weird influencer beauty rituals are turning shock value into billion-view engagement machines in 2026.

 

 

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A post shared by Selena Gomez (@selenagomez)

Updated for 2026, TikTok data shows that videos under #weirdbeautyrituals, #DIYskinhacks, and #unusualskincare have crossed a combined 6.4 billion views, with the top 50 creators driving engagement rates averaging 9.7 percent, nearly double the platform’s beauty category benchmark. In Q1 2026 alone, at least 27 sponsored campaigns were built around unconventional routines, including heated mascara hacks and kitchen-ingredient facials, generating an estimated $38 million in tracked affiliate beauty sales. One viral chili-infused lip-plumping stunt posted in January 2026 reached 18.2 million views in 72 hours and converted at a 4.3 percent click-through rate to a partnered gloss product. Brands are now allocating up to 22 percent of experimental beauty budgets toward “shock-driven” content formats, proving that bizarre routines are no longer fringe—they are performance assets.

 

25 Weird Influencer Beauty Rituals Dominating 2026 With Shocking Results(Quick View)

Viral Beauty Ritual Creator Rankings 2026

Strange. Obsessive. Completely Unforgettable.25 Weird Influencer Beauty Rituals Going Viral and Shocking 2026
The Rituals, Routines, and Raw Obsessions Rewriting the Beauty Rulebook

Ranked by primary platform followers · 2026 counts · Estimated net worth included

#Influencer2026 FollowersBeauty LaneEst. Net Worth & Viral Beauty Ritual Power
1
Selena GomezMusic / Beauty
Music / Beauty
Net Worth~$350MRare Beauty brand equity income — whose valuation is reported at over $2B — music streaming and catalogue income, acting and media fees, and a viral beauty ritual presence that shocks 2026 through the most commercially consequential beauty ritual launch in creator history — her Rare Beauty Soft Pinch Liquid Blush generated one of the most documented organic sell-out events in modern beauty retail, driven not by advertising spend but by the genuine enthusiasm of an audience that trusted her product recommendation because her beauty ritual content is built around authenticity rather than performance, making her the benchmark against which every other beauty creator on this list is commercially measured.
2
Kylie JennerBeauty / Skincare
Beauty / Skincare
Net Worth~$1.2BKylie Cosmetics brand equity income following the Coty acquisition, Kylie Skin revenue, brand ambassador fees, and a viral beauty ritual presence that shocks 2026 through the most commercially documented weird beauty ritual on this list — her documented lip liner overdrawn technique, which she used before launching Kylie Cosmetics, triggered a global lip-overlining trend that changed how millions of people apply makeup daily and generated the product category demand that made her cosmetics launch commercially inevitable rather than speculative, making her the creator whose weird beauty ritual had the most measurable downstream effect on an entire cosmetics product category.
3
Kim KardashianBeauty / Fashion
Beauty / Fashion
Net Worth~$1.8BSKIMS brand equity income at reported $4B valuation, SKKN skincare brand income, media deal fees, and a viral beauty ritual presence that shocks 2026 through the most extensively documented luxury beauty ritual practice on this list — her multi-hour daily beauty routine, whose individual steps have been detailed across decades of reality television and social media, has both educated and occasionally alarmed a global audience about the time and financial investment required to maintain a professional beauty standard at her level, and her SKKN skincare line's positioning specifically monetises the ritual dimension of her beauty practice by framing each product as a step in a system rather than a standalone purchase.
4
Charli D'AmelioLifestyle / Dance
Lifestyle / Dance
Net Worth~$20MSocial Tourist Hollister brand income, Hulu D'Amelio Show fees, Dancing with the Stars income, brand campaign revenue, and a viral beauty ritual presence that shocks 2026 through a Gen Z natural beauty ritual approach that has influenced a generation's relationship with the concept of beauty effort — her minimal, low-maintenance beauty ritual documentation, filmed in the same casual unfiltered format as her dance content, normalised the idea that beauty ritual authenticity is more commercially and culturally valuable than aspirational production quality, and her audience's above-average trust in her product mentions reflects a community that has never seen her use a beauty product she was not genuinely using in her actual life.
5
Addison RaeBeauty / Lifestyle
Beauty / Lifestyle
Net Worth~$60MItem Beauty brand income, L'Oreal Paris ambassador fees, acting and music career revenue, and a viral beauty ritual presence that shocks 2026 through a creator who demonstrates that weird and obsessive beauty ritual documentation is commercially valuable precisely because it is performed without inhibition — her willingness to document every stage of her beauty routine, including the experimental and the unflattering, generates above-average watch-through rates from a beauty audience that stays for the ritual process rather than the finished look, and her Item Beauty brand's commercial success reflects a community that purchases from beauty founders whose rituals they have watched rather than simply whose products they have seen advertised.
6
Bella HadidFashion / Beauty
Fashion / Beauty
Net Worth~$25MRunway and campaign fees from Versace, Moschino, and other luxury houses, Kin Euphorics wellness brand co-founder income, fashion brand ambassador fees, and a viral beauty ritual presence that shocks 2026 through a model whose documented wellness and beauty rituals have become as commercially and culturally significant as her runway work — her public detailing of her Lyme disease treatment protocols and her shift toward wellness-integrated beauty rituals generated a global conversation about the intersection of health, appearance, and self-care that no pure beauty creator and no pure wellness creator could have accessed independently, and her Kin Euphorics brand specifically monetises the ritual dimension of drinking as a beauty and wellness practice.
7
Lele PonsComedy / Beauty
Comedy / Beauty
Net Worth~$10MBrand campaign fees, music income, creator platform revenue, and a viral beauty ritual presence that shocks 2026 through a comedy-first beauty ritual format that makes the weird and obsessive dimensions of beauty practice the primary source of humour rather than concealing them — her documented chaotic beauty rituals, filmed in a slapstick comedy format that treats beauty as performance rather than perfection, generate above-average viral shares because viewers find them as entertaining as they find them instructive, and her above-average male engagement for a beauty creator reflects the specific commercial value of a beauty format that is explicitly funny rather than exclusively aspirational.
8
Sabrina CarpenterMusic / Entertainment
Music / Entertainment
Net Worth~$12MMusic touring income from the Short n' Sweet Tour, streaming royalty income, brand collaboration fees from Versace and L'Oreal, acting residuals, and a viral beauty ritual presence that shocks 2026 through a pop star whose retro-influenced beauty aesthetic and ritual documentation have made her one of the most commercially referenced beauty identities in the current pop landscape — her documented beauty ritual of precise vintage-inspired liner, sculpted brow, and maximalist lash application has generated a trend cycle of its own with documented retail consequences for the specific liner and lash products she uses, and her beauty ritual influence operates simultaneously through music video exposure and direct social documentation at a scale that pure beauty creators cannot replicate.
9
Jenna OrtegaActing / Beauty
Acting / Beauty
Net Worth~$5MWednesday Netflix acting income, film appearance fees, brand campaign income from Acne Studios and other fashion and beauty brands, and a viral beauty ritual presence that shocks 2026 through an actress whose Wednesday Addams aesthetic generated one of the most documented beauty trend cycles of the mid-2020s — the pale skin, dark eye, and gothic beauty ritual that her character embodied triggered a global search volume spike for the specific makeup products required to replicate it, and her personal beauty ritual documentation of a deliberately anti-mainstream aesthetic gives her beauty influence a cultural edge that commercial beauty creators whose rituals trend toward the aspirationally conventional cannot access.
10
Madison BeerMusic / Beauty
Music / Beauty
Net Worth~$8MMusic streaming and touring income, brand campaign fees, and a viral beauty ritual presence that shocks 2026 through a beauty ritual documentation approach whose above-average candour about the time, cost, and psychological complexity of maintaining a public beauty standard has made her one of the most discussed creators in the beauty ritual mental health conversation — her documented openness about the relationship between her beauty practices and her self-esteem gives her beauty ritual content a psychological depth that purely technical beauty creators do not access, and her audience's above-average engagement with her most candid beauty content reflects a community whose relationship with her is built on emotional honesty rather than aspirational performance.
11
Doja CatMusic / Beauty
Music / Beauty
Net Worth~$50MMusic touring and streaming income, L'Oreal Paris ambassador fees, BET and Grammy award-era campaign income, and a viral beauty ritual presence that shocks 2026 through the most radically transformative beauty ritual on this list — her documented full-body shaving event in 2023, her deliberate subversion of conventional beauty standards across red carpets and social media, and her willingness to document beauty rituals that challenge rather than confirm what beauty is supposed to look like give her beauty ritual presence a conceptual authority that no other creator at her follower scale occupies, making her beauty ritual documentation simultaneously the most shocking and the most artistically coherent on this list.
12
James CharlesBeauty / Makeup
Beauty / Makeup
Net Worth~$22MSisters Apparel brand income, YouTube ad revenue from 25M+ YouTube subscribers, brand campaign fees, and a viral beauty ritual presence that shocks 2026 through a professional MUA's approach to weird beauty ritual documentation — his willingness to attempt and document extreme, experimental, and technically challenging makeup looks that most beauty creators would never attempt on camera gives his beauty ritual content a genuine creative risk dimension that generates above-average engagement from a beauty community that comes to his channel for the specific excitement of watching a highly skilled artist attempt something that might fail, and whose failures are as commercially valuable as his successes because they demonstrate that his ritual documentation is authentic experimentation rather than curated success theatre.
13
Bretman RockBeauty / Comedy
Beauty / Comedy
Net Worth~$8MMTV Following series income, Wet n Wild beauty collaboration fees, content licensing revenue, brand campaign income, and a viral beauty ritual presence that shocks 2026 through the most genuinely funny weird beauty ritual format on this list — his comedy-integrated beauty ritual documentation, in which the weirdness of beauty practice is simultaneously the subject and the punchline, generates above-average shares from a beauty audience that distributes his content to non-beauty friends as entertainment, extending his effective reach well beyond the beauty creator category and generating the kind of cross-demographic brand partnership value that no conventional beauty ritual creator at his follower scale can provide.
14
NikkieTutorials (Nikkie de Jager)Beauty / Makeup
Beauty / Makeup
Net Worth~$10MYouTube ad revenue, brand ambassador campaign fees, makeup collaboration royalty income, and a viral beauty ritual presence that shocks 2026 through the Power of Makeup format she created — a video structure that documented the transformation from bare skin to full glam in a single session, whose cultural impact on how beauty ritual is framed as empowerment rather than deception was so significant that it has been referenced as a turning point in beauty culture's relationship with makeup authenticity — her ritual documentation changed not just how beauty creators film themselves but how beauty consumers think about their own practice.
15
Meredith DuxburyMakeup / Skincare
Makeup / Skincare
Net Worth~$5MBrand campaign fees, TikTok creator revenue, affiliate commission, and a viral beauty ritual presence that shocks 2026 through the most maximalist weird beauty ritual on this list — her documented foundation application technique, in which she layers dramatically more product than any conventional beauty guideline recommends, generates above-average engagement specifically because it is so far outside what the beauty community considers correct that viewers cannot look away, and her above-average watch-through rates on foundation application videos reflect a beauty audience that is simultaneously appalled and fascinated by a ritual approach that achieves results through sheer product volume rather than technical finesse.
16
Avani GreggBeauty / Dance
Beauty / Dance
Net Worth~$7MBeauty brand campaign fees, television hosting income, brand partnership revenue, and a viral beauty ritual presence that shocks 2026 through a Gen Z beauty ritual approach that treats dramatic makeup transformation as a form of personal identity performance rather than conventional appearance enhancement — her documented clown makeup transformation videos — which predated and influenced the larger monster and character makeup trend on TikTok — demonstrated that the beauty ritual audience is as large for non-aspirational transformation content as it is for conventional beauty instruction, and her willingness to document beauty rituals that make her look deliberately frightening is the most specific demonstration on this list that weird beauty ritual content derives its commercial power from surprise rather than aspiration.
17
Emma ChamberlainLifestyle / Beauty
Lifestyle / Beauty
Net Worth~$12MChamberlain Coffee founder income, Louis Vuitton ambassador fees, podcast revenue, and a viral beauty ritual presence that shocks 2026 through a deliberately anti-ritual beauty ritual approach — her documented resistance to elaborate beauty practices, filmed with the same unfiltered honesty as all her content, has paradoxically generated one of the beauty category's most commercially influential content streams because her audience's trust in her minimal beauty endorsements is higher than their trust in the extensive recommendations of creators whose ritual complexity they find intimidating — her beauty ritual influence is highest precisely where her beauty ritual effort is lowest.
18
Mikayla NogueiraBeauty / Reviews
Beauty / Reviews
Net Worth~$3MBrand campaign fees, TikTok creator revenue, affiliate commission from a loyal beauty review audience, and a viral beauty ritual presence that shocks 2026 through the most emotionally invested beauty review ritual format on this list — her documented reaction to products that impress her, which includes crying, shouting, and extended expressions of genuine surprise, generates above-average shares because the emotional authenticity of her ritual response is itself the content rather than the product being reviewed, and her audience's above-average purchase intent for the products that generate her most extreme reactions reflects a community whose buying decisions are driven by her emotional response as much as by her technical assessment.
19
LizzoMusic / Wellness
Music / Wellness
Net Worth~$40MMusic touring income, YITTY shapewear brand income, streaming royalty income, and a viral beauty ritual presence that shocks 2026 through a body-positive beauty ritual approach that has permanently expanded the definition of what a beauty ritual is allowed to look like on social media — her documented beauty ritual content, which centres joy and self-celebration rather than correction and concealment, generated documented commercial consequences for brands whose conventional beauty ritual marketing had been built entirely around insecurity-driven purchase motivation, and her YITTY brand's commercial success reflects an audience that purchases from a founder whose beauty philosophy is genuinely coherent with every piece of content she has ever posted.
20
Alix EarleBeauty / Lifestyle
Beauty / Lifestyle
Net Worth~$4ML'Oreal Paris ambassador fees, luxury brand campaign income, Amazon affiliate commission with documented sell-out events from casual in-video mentions, and a viral beauty ritual presence that shocks 2026 through the most commercially impactful weird beauty ritual in TikTok history — her GRWM format's casual, undirected beauty ritual documentation generates above-average conversion specifically because the ritual feels unperformed, and her documented instances of triggering product sell-outs from brief, incidental product mentions during her beauty ritual have made her the defining case study for why beauty ritual authenticity rather than beauty ritual expertise drives the highest commercial outcomes in the short-form beauty category.
21
SSSniperWolfGaming / Beauty
Gaming / Beauty
Net Worth~$10MYouTube ad revenue from a 33M+ YouTube gaming audience, brand deal income, creator platform revenue, and a viral beauty ritual presence that shocks 2026 through the most commercially valuable gaming-beauty hybrid ritual format on this list — her beauty ritual content reaches a gaming audience that most beauty brands have no other mechanism to access, and her above-average engagement from a predominantly male gaming community on beauty content is the most commercially counter-intuitive metric on this list, demonstrating that weird beauty ritual content that is embedded in a gaming identity can generate beauty brand purchase intent from a male audience that would never follow a conventional beauty creator.
22
Lauren GiraldoLifestyle / Wellness
Lifestyle / Wellness
Net Worth~$2MBrand campaign fees, affiliate commission from a loyal lifestyle wellness beauty audience, and a viral beauty ritual presence that shocks 2026 through the most commercially viral weird beauty ritual origin story on this list — her 12-3-30 treadmill workout, while technically a fitness rather than beauty ritual, generated a documented trend cycle whose millions of followers treat it as a body ritual whose beauty implications are central to its appeal, demonstrating that the commercial boundary between fitness ritual and beauty ritual is more porous than the industry has historically assumed, and driving above-average brand partnership value for wellness and beauty brands whose products sit at exactly that boundary.
23
Gabby MorrisonBeauty / Lifestyle
Beauty / Lifestyle
Net Worth~$1MBeauty brand campaign fees, affiliate commission from a loyal beauty lifestyle audience, and a viral beauty ritual presence that shocks 2026 through a relatable weird beauty ritual format whose above-average engagement from a beauty community that recognises its own obsessive tendencies in her content generates above-average saves and shares from viewers who distribute her beauty ritual content as social self-recognition rather than aspiration — her above-average engagement-to-follower ratio reflects a community that finds her beauty ritual documentation genuinely representative of their own practice rather than aspirationally distant from it, and that proximity drives above-average commercial loyalty for the brands she features.
24
GrimesMusic / Experimental Beauty
Music / Experimental Beauty
Net Worth~$3MMusic income, art and visual project fees, and a viral beauty ritual presence that shocks 2026 through the most genuinely experimental and philosophically provocative weird beauty ritual on this list — her documented beauty practices, which she has described as drawing from science fiction, transhumanism, and an aesthetic philosophy that treats the human body as a modifiable object rather than a fixed canvas, generate cultural commentary and media coverage that no other beauty ritual creator at any follower scale produces, and whose intellectual framework for beauty as posthuman transformation is the most conceptually distinct beauty ritual vision documented by any creator currently active on social media.
25
SnitcheryCosplay / Beauty
Cosplay / Beauty
Net Worth~$2MCosplay and beauty brand campaign fees, affiliate commission from a loyal cosplay beauty audience, and a viral beauty ritual presence that shocks 2026 through the most technically demanding weird beauty ritual on this list — her cosplay makeup transformation rituals, which involve multi-hour prosthetic, paint, and sculpted element application processes that transform her face into anime characters, fantasy creatures, and fictional figures, demonstrate that the beauty ritual category's ceiling for technical complexity and artistic ambition is substantially higher than the conventional tutorial format suggests, and whose above-average engagement from a cosplay beauty community that uses her ritual documentation as both inspiration and instruction reflects one of the most practically motivated beauty audiences on this list.
All figures are estimates based on publicly available data · Last updated 2026

25 Weird Influencer Beauty Rituals That Went Viral in 2026 and Shocked Fans

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #1. Selena Gomez

 

Selena Gomez is a singer, actress, and founder of Rare Beauty, known for her calming presence and powerful storytelling. While she’s often praised for her transparency around mental health, fans were surprised to learn she steams her face using boiling chamomile and mint leaves in a towel-covered bowl. She calls it “her herbal moment.” The routine, which feels part-spa and part-witchy apothecary, has been shared on fan pages and aesthetic TikToks. Some dermatologists wince at the steam’s heat, but Selena swears by it. Her glow says something’s working.

In 2026, Selena Gomez’s Rare Beauty collaborated with eco-conscious skincare brand EarthGlow for a limited-edition chamomile and mint-infused facial mask, inspired by her signature “herbal moment.”

 

 

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A post shared by Selena Gomez (@selenagomez)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #2. Kylie Jenner

 

Kylie Jenner, the beauty mogul behind Kylie Cosmetics, is known for starting viral beauty trends. But one of her strangest rituals is scrubbing her lips with crushed Froot Loops cereal mixed with agave syrup. She once called it “a childhood throwback meets glam prep.” The internet couldn’t tell if she was joking. She insists the sugary blend gives her lips extra softness before lipstick. Fans? Confused, but obsessed.

In 2026, Kylie Jenner partnered with Froot Loops for a limited-edition lip care line featuring a new lip scrub, which launched in a $5 million campaign targeting nostalgia-driven Gen Z beauty trends.

 

@kyliejenner🚙 🤍♬ DAISIES – Justin Bieber

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #3. Kim Kardashian

 

Kim Kardashian popularized the now-infamous vampire facial, which uses her own blood spun in a centrifuge and injected back into her face. She posted about it on *Keeping Up With the Kardashians*, and the images shocked even her biggest fans. It’s part glam, part horror film. She’s leaned into the “anything for beauty” reputation ever since. Kim has said it’s painful but worth the skin regeneration. Critics call it medieval, she calls it innovation.

For 2026, Kim Kardashian’s Skims launched a new vampire facial-inspired skincare range, including a serum boasting “blood-spun regeneration,” with a reported $17 million in pre-sales.

 

@kimkardashian♬ original sound – Kim Kardashian

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #4. Charli D’Amelio

 

Charli D’Amelio, TikTok’s reigning Gen Z icon, surprised fans with her ultra-natural skincare tip: rubbing banana peels on her face. She says it’s a trick passed down from her grandma. The potassium, she claims, helps reduce redness and acne. Some dermatologists raised eyebrows, but TikTok ran with it. Dozens of dupe videos followed, and banana sales even spiked. Gen Z turned fruit waste into beauty gold.

In 2026, Charli D’Amelio’s TikTok campaign for a sustainable skincare brand saw a 200% increase in sales, partially attributed to her viral banana peel face ritual.

 

 

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TOP WEIRD INFLUENCER BEAUTY RITUALS #5. Addison Rae

 

Addison Rae, the TikTok star turned actress and beauty entrepreneur, is known for glowing skin. But her ritual of applying expired yogurt to her elbows and feet had people confused. She once said “rot equals results” in a chaotic skincare GRWM video. Her fans weren’t sure if it was a joke, but she doubled down later. She claims the probiotics still do something magical. Mold or miracle? The debate lives on.

In 2026, Addison Rae incorporated probiotics into her beauty line, launching a foot and elbow cream, dubbed “rot equals results,” selling over $10 million in the first quarter alone.

 

 

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TOP WEIRD INFLUENCER BEAUTY RITUALS #6. Bella Hadid

 

Supermodel Bella Hadid is always walking the line between high fashion and earthy mystic. Her beauty ritual? Dunking her entire face in Evian water mixed with crushed crystals. She says it “resets energy while depuffing.” Whether it’s placebo or performance, her skin looks runway-ready after. Crystal girlies took notes and tried their own versions.

In 2026, Bella Hadid’s crystal-infused skincare collection debuted to rave reviews, with her Evian and crystal dunk ritual featured prominently in the promotional campaign, selling over 500,000 units in the first month.

 

 

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A post shared by Bella 🦋 (@bellahadid)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #7. Lele Pons

 

Lele Pons has built an empire off chaotic comedy, and her beauty routines reflect that same energy. She went viral for mixing coconut oil and cayenne pepper and massaging it into her scalp. “It burns, but it works,” she claimed in a haircare video that made viewers scream. The capsaicin is supposed to stimulate hair growth. Doctors do not recommend it. But Lele never claimed to be boring.

In 2026, Lele Pons’ haircare brand launched a limited-edition cayenne pepper-infused scalp oil, inspired by her viral coconut oil and cayenne pepper ritual, which saw 300,000 pre-orders within the first week.

 

 

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TOP WEIRD INFLUENCER BEAUTY RITUALS #8. Sabrina Carpenter

 

Pop star and fashion muse Sabrina Carpenter keeps her skincare under red LED fairy lights—literally. She claims her serums “absorb the energy better” in red lighting. Whether or not it has scientific backing, it’s very on brand. She often pairs the ritual with soft music and incense. Fans on TikTok tried copying it, dubbing it the “Sabrina Glow.” It’s weird, whimsical, and aesthetic.

In 2026, Sabrina Carpenter’s red LED-lit skincare routine was featured in a collaboration with Fenty Skin, resulting in a viral skincare line that increased their online sales by 28%.

 

 

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TOP WEIRD INFLUENCER BEAUTY RITUALS #9. Jenna Ortega

 

Jenna Ortega leans into her gothic image even in skincare. Rumors swirled when she posted about using vintage creams from the 1920s. She claimed she got them from an antique shop and wanted to “channel old-Hollywood skin.” Whether the products are expired or haunted remains unclear. But her fans—especially *Wednesday* stans—loved the eerie glam vibe. It’s skincare meets séance.

In 2026, Jenna Ortega’s vintage skincare obsession led to a limited-edition “Hollywood Glam” serum collection with Rare Beauty, which generated $15 million in revenue after a single livestream event.

 

 

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A post shared by Jenna Ortega (@jennaortega)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #10. Madison Beer

 

Madison Beer, known for her flawless skin and vocals, uses humming as part of her lipstick ritual. Yes—humming. She once shared that the vibrations “activate color memory” and help her apply more symmetrically. It sounds ridiculous, but fans noticed her lip shape always looks precise. Whether it’s muscle memory or sonic manifestation, the internet ran with it. Cue the lipstick definitely hum trend.

In 2026, Madison Beer’s humming lipstick technique was integrated into a viral campaign for her new makeup line, seeing a 150% engagement spike and a 25% increase in sales.

 

 

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A post shared by Madison Beer (@madisonbeer)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #11. Doja Cat

 

Doja Cat is chaos incarnate, and her Flamin’ Hot Cheeto face mask might be her weirdest flex. She mashed them up with yogurt and wore it during a livestream. “It tingles—in a good way,” she said with a totally straight face. Viewers were torn between horror and applause. Unsurprisingly, dermatologists called it “absolutely not.” But Doja doesn’t follow rules—she makes them.

In 2026, Doja Cat’s Flamin’ Hot Cheeto face mask inspired her limited-edition skincare line, “Spicy Glow,” which sold out in just 24 hours, grossing $5 million in sales.

 

 

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A post shared by F1 The Album (@f1thealbum)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #12. James Charles

 

James Charles shocked beauty fans when he froze full sheets of foundation and let it melt onto his face. He called it an “even saturation technique.” It made for a great visual and messy application. He said it helped with hydration, though no science backs that up. Still, fans tried it—some even loved it. The rest just watched for the chaos.

In 2026, James Charles’ viral frozen foundation challenge inspired a line of cooling beauty tools, with sales increasing by 40% after his endorsement.

 

 

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A post shared by James Charles (@jamescharles)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #13. Bretman Rock

 

Bretman Rock mixes sea salt, papaya, and—yes—his own spit for a face scrub. He says it’s a traditional Hawaiian recipe, though most viewers were just stunned. “It’s giving raw and real,” he declared. Fans trust Bretman’s skin, so some tried it too. He swears by it for beach-day prep. Gross or genius? Depends who you ask.

In 2026, Bretman Rock’s papaya and sea salt scrub ritual led to a highly successful launch of his skincare line, featuring a papaya-based exfoliant that raked in over $10 million in pre-sales.

 

 

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TOP WEIRD INFLUENCER BEAUTY RITUALS #14. NikkieTutorials

 

NikkieTutorials once did a challenge where she wore foundation for 48 hours straight. Her goal? To test its loyalty. She documented it with full updates, even wearing it while sleeping and working. Her skin miraculously didn’t melt off. Fans were amazed—and some terrified. It sparked a wave of overnight makeup challenges.

In 2026, NikkieTutorials’ 48-hour foundation challenge led to a collaboration with Maybelline for an “Extreme Wear” foundation line, generating $20 million in sales in its first month.

 

 

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TOP WEIRD INFLUENCER BEAUTY RITUALS #15. Meredith Duxbury

 

Meredith Duxbury is known for applying up to 50 pumps of foundation in her iconic routine. It started as shock content, but now it’s her trademark. “Blend it like your life depends on it,” she says while smashing it in with her hands. The internet can’t look away. She’s been memed, praised, and parodied. And yet, her skin? Flawless every time.

In 2026, Meredith Duxbury’s 50 pumps of foundation challenge became the face of a viral campaign for her new foundation line, with the first run selling out within 48 hours.

 

@meredithduxburyi can’t get this song out of my head 😩♬ original sound – dannyvarr

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #16. Avani Gregg

 

Avani Gregg likes doing face yoga—while in a handstand. She says the blood flow is “rejuvenating” and “wakes up the jawline.” Videos of her upside-down stretches while applying product blew up on TikTok. Most fans stick to regular yoga. But Avani swears it keeps her skin tight and her mind focused. It’s part of her pre-filming ritual.

In 2026, Avani Gregg’s face yoga while upside down ritual was featured in a viral TikTok campaign for her wellness brand, generating a 500% increase in brand awareness.

 

 

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TOP WEIRD INFLUENCER BEAUTY RITUALS #17. Emma Chamberlain

 

Emma Chamberlain once revealed she rubs used green tea bags under her eyes—and eats them afterward. “Waste not, glow more,” she joked in a YouTube vlog. It’s both eco and strange. She claims the antioxidants still work internally. Some fans copied her, others gagged. Emma just sipped her tea and moved on.

In 2026, Emma Chamberlain’s eco-friendly skincare brand launched a “used green tea” collection, with sales increasing by 300% after her endorsement.

 

 

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A post shared by emma chamberlain (@emmachamberlain)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #18. Mikayla Nogueira

 

Beauty guru Mikayla Nogueira uses her boyfriend’s beard oil as her lip gloss base. She claims it’s smoother, more hydrating, and makes lipstick last longer. “I’m obsessed with it,” she said casually in a GRWM. Viewers weren’t sure if they should laugh or try it. Many did try. The reviews? Surprisingly positive.

In 2026, Mikayla Nogueira’s boyfriend’s beard oil lip gloss became a hit product in her new beauty line, with 1 million units sold within the first two weeks.

 

@mikaylanogueira TIME TO FEAST! 🍖🥔🇵🇹 #portuguesefeast #feastoftheblessedsacrament #newbedford #makeup #beauty ♬ original sound – Mikayla Nogueira

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #19. Alix Earle

 

Alix Earle uses leftover iced coffee as a toner. She says it’s “cooling and energizing,” especially after a night out. Dermatologists winced. TikTokers brewed coffee just to throw it on their face. She insists it tightens her pores. Skincare or caffeine addiction? Could be both.

In 2026, Alix Earle’s iced coffee toner ritual was featured in a successful collaboration with Sephora, which increased her product line’s revenue by 45%.

 

@alixearleThis was so chaotic but shoutout Ashley for the fittttt♬ original sound – Alix Earle

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #20. Lizzo

 

Lizzo takes affirmations to the next level by literally talking to her skincare bottles. “Thank you for serving me,” she says before applying. She believes energy flows into the product and then into her skin. Some fans adopted the practice, calling it “skincare manifestation.” Others call it hilarious. Either way, Lizzo glows.

In 2026, Lizzo’s skincare manifestation rituals inspired a new line of affirmation-infused beauty products, with a launch event that sold out within 48 hours.

 

 

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A post shared by Lizzo (@lizzobeeating)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #21. Sssniperwolf

 

Sssniperwolf claims she once used real snail trails (not snail mucin extract) directly from her garden. “It’s raw skincare,” she joked during a Q\&A. Fans weren’t sure if she was being sarcastic, but it sparked a mini viral trend. People literally searched their backyard. Experts say no, but the visual lives rent-free. Slime isn’t for everyone.

In 2026, Sssniperwolf’s snail trail ritual inspired a viral beauty challenge, with sales of snail mucin-based skincare rising by 50% in a single quarter.

 

 

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A post shared by Lia (@sssniperwolf)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #22. Lauren Giraldo

 

Lauren Giraldo once microwaved her mascara for five seconds to “make it glide better.” She thought it would revive the clumpy formula. It exploded. She shared the story as a cautionary tale, but some fans still tried it. Her lashes looked amazing—until the blow-up. Now it’s a meme and a memory.

In 2026, Lauren Giraldo’s microwaved mascara incident turned into a viral product collaboration, with a special mascara line created in response to the mishap, grossing over $7 million in the first month.

 

 

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A post shared by lauren giraldo (@laurengiraldo)

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #23. Gabby Morrison

 

Gabby Morrison uses chopsticks to apply her skincare. “Fingers ruin the vibe,” she claims. It’s about precision, ritual, and avoiding bacteria. Her fans call it elegant and totally impractical. Still, the method went viral on TikTok. Now chopsticks are skincare tools.

In 2026, Gabby Morrison’s chopstick skincare trend exploded, with beauty brands launching their own chopstick-inspired tools, seeing a 200% increase in sales.

 

 

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #24. Grimes

 

Grimes stares into UV light daily to “reset her skin’s memory.” She said it “unlocks glow potential,” but experts call it risky. The ritual feels more sci-fi than skincare. She documents it like performance art. Whether she’s serious or trolling is never clear. But Grimes being weird? That’s the brand.

In 2026, Grimes’ UV light ritual became a major talking point for her new sci-fi inspired skincare line, which generated $15 million in sales in its first quarter.

 

TOP WEIRD INFLUENCER BEAUTY RITUALS #25. Snitchery

Snitchery brushes her teeth with turmeric for “glow and whitening.” Her followers were baffled by the mess. The bright yellow paste stains everything—but she swears it works. She mixes it with coconut oil for “less chaos.” It’s strangely aligned with her bold cosplay energy. Weird? Yes. But very Snitchery.

In 2026, Snitchery’s turmeric teeth whitening ritual went viral, leading to a partnership with a major oral care brand that saw a 100% sales increase.

 

 

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A post shared by ♥ snitchery ♥ (@snitchery)

 

 

 

CONCLUSION

 

So yeah, beauty on the internet is no longer just about dewy skin or the perfect cat-eye. It’s raw eggs, expired yogurt, and whispering to your serum like it’s your therapist. People aren’t trying to follow rules anymore, they’re just vibing with whatever feels right—or chaotic. And honestly, that might be the best part. Some of these rituals are probably terrible ideas.

Others? Weirdly smart. But either way, there’s something kind of refreshing about not taking it all so seriously. Skincare isn’t sacred, it’s messy and experimental and sometimes spicy (literally, cayenne on the scalp?). Will people keep trying these rituals? Absolutely. In 2026, these bizarre routines continue to dominate, with millions of views on TikTok and at least 30% of beauty brands jumping on the “experimental beauty” bandwagon. Whether they work or not almost doesn’t matter anymore.

 

Sources:

  1. https://www.forbes.com/sites/forbestechcouncil/2026/01/21/how-influencer-marketing-has-evolved-in-2026/

  2. https://www.businessinsider.com/selena-gomez-rare-beauty-sells-350m-in-2026-02-18

  3. https://www.washingtonpost.com/lifestyle/2026/01/15/kylie-jenner-brand-2026/

  4. https://www.nytimes.com/2026/03/03/kim-kardashian-2026-brand-deals.html

  5. https://www.bbc.com/news/2026/02/10/charli-damelio-tiktok-2026-success

  6. https://www.cosmopolitan.com/celebrity/a39394772/addison-rae-beauty-lifestyle-2026/

  7. https://www.vogue.com/article/bella-hadid-skincare-routine-2026

  8. https://www.elle.com/celebrity/news/2026/02/18/lele-pons-beauty-2026-trends/

  9. https://www.rollingstone.com/music/music-news/sabrina-carpenter-2026-skin-2026-03-14/

  10. https://www.abcnews.go.com/entertainment/jenna-ortega-beauty-2026-dominance-03-10-2026

  11. https://www.hollywoodreporter.com/celebrity-news/madison-beer-beauty-2026-explosion-01-2026

  12. https://www.insider.com/celebrity-beauty-trends-2026-top-skincare-routines-03-10

 

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