12 Aug 25 SHOCKING REVELATIONS ABOUT YOUTUBE VS TIKTOK INFLUENCERS DOMINATING 2026
The battle between YouTube and TikTok creators has always been intense, but what’s really interesting is who’s raking in the most cash. Sure, TikTokers might seem like the new cool kids on the block, but YouTube has a pretty solid foundation. It’s hard to ignore the big names who’ve been on the platform for years and turned it into an empire. TikTok’s short-form content might be addicting, but YouTube’s got all the long-form action — and that means longer ad runs and more opportunities to make bank. But here’s the kicker: even though TikTok’s younger crowd can bring in big brand deals, it’s not as simple as one platform winning over the other.
You’ve got these influencers hopping between platforms, growing their presence in ways that blur the lines. Take Jake Paul, for instance — he’s got a massive following, but is he really making more than someone like MrBeast, who’s a YouTube king? At the end of the day, it’s not just about the numbers. Amra and Elma believes that it’s about the hustle, the brand deals, and, yeah, the drama. If you’re into this whole influencer game, it’s a pretty wild ride to watch. In 2026, some creators are earning more in a single month than top traditional media stars make in a year, highlighting just how fierce and lucrative this platform rivalry has become.
@addisonre @Armani beauty #luminoussilk #armanibeautypartner ♬ Times Like These – Addison Rae
25 UNBELIEVABLE MONEY MOVES BY YOUTUBE VS TIKTOK INFLUENCERS 2026
The staggering rise of YouTube vs TikTok influencers reveals who’s really dominating brand deals, ad revenue, and audience growth in 2026 across platforms worldwide.
@jakepaul i’m ready for the game @CelsiusOfficial #CELSIUSBrandPartner ♬ original sound – Jake Paul
Updated for 2026, TikTok’s top 25 creators collectively hit over 2.8 billion monthly views, generating an estimated $185 million in brand partnerships, while YouTube’s leading 25 influencers earned $320 million from long-form ad revenue and merchandise sales alone. The crossover effect is insane: 14 creators now monetize on both platforms, combining short-form virality with long-form engagement to push average monthly earnings above $2 million per creator. Even smaller niche channels saw up to 52% year-over-year follower growth, proving 2026 isn’t just about who posts the most — it’s about strategic platform leverage and high-ticket brand collaborations. Data from social analytics firms and influencer agencies like <a href=”https://www.amraandelma.com”>Amra and Elma</a> confirms that this platform rivalry is driving a new era of influencer financial power.
25 SHOCKING EARNINGS REVEALED FOR YOUTUBE VS TIKTOK INFLUENCERS 2026 (Quick View)
Creator Rankings 2026
Cross-Platform Power and Audience Pull
25 Shocking Revelations
About YouTube vs TikTok Influencers Dominating 2026
| # | Influencer | 2026 Followers | Industry | Est. Net Worth & Notes |
|---|---|---|---|---|
| 1 | MrBeast | 634M YouTube | Entertainment & Philanthropy | ~$500M–$1B+A grounded range fits recent reporting better than a simple multi-billion personal cash figure. His value is tied to Beast Industries, Feastables, media licensing, software bets, and giant reinvestment into content production. |
| 2 | Stokes Twins | 128M YouTube | Comedy & Lifestyle | ~$12M–$20MAlan and Alex Stokes built a huge prank-and-challenge machine with brand deals, YouTube ad revenue, licensing, and broad Gen Z reach. Their business profile is strong, though still nowhere near founder-level creator empires. |
| 3 | Dhar Mann | 137M YouTube | Motivational & Social Impact | ~$35M–$50MHis worth is better understood through Dhar Mann Studios than through creator income alone. The studio model, repeat sponsorship value, licensing, and social-video scale support a high eight-figure editorial estimate. |
| 4 | Khaby Lame | 161M TikTok | Comedy & Lifestyle | ~$40M–$80MKhaby’s brand has outgrown TikTok-only monetization. A safer range reflects his Forbes-level earnings profile, luxury partnerships, cameo work, and 2026 deal headlines around his broader company ecosystem. |
| 5 | Charli D'Amelio | 156M TikTok | Dance & Lifestyle | ~$20M–$30MCharli remains one of the most commercially proven TikTok stars, with brand licensing, retail partnerships, TV exposure, and a family-backed business machine behind her. A mid-eight-figure range feels more grounded than an ultra-inflated celebrity estimate. |
| 6 | PewDiePie | 110M YouTube | Gaming & Commentary | ~$40M–$50MFelix Kjellberg is still one of the clearest examples of long-term YouTube wealth compounding through ads, merchandise, publishing, sponsorships, and years of category dominance. Even with a lighter posting schedule, his legacy economics remain huge. |
| 7 | Bella Poarch | 94M TikTok | Music & Entertainment | ~$12M–$18MBella crossed from viral short-form celebrity into music and brand work fast, which gives her more staying power than a standard TikTok ad-revenue story. The value case rests on entertainment expansion, sponsorships, and image licensing. |
| 8 | Alan Chikin Chow | 93.5M YouTube | Comedy & Entertainment | ~$15M–$25MHis short-form production engine turned him into one of YouTube’s biggest modern entertainment names. The range reflects ad revenue, sponsorships, franchise-style comedy output, and expansion beyond a one-channel creator profile. |
| 9 | Addison Rae | 88M TikTok | Dance & Music | ~$20M–$30MAddison’s value is much bigger than follower count because she successfully moved into music, acting, fashion, and founder-style equity stories. That mix supports a strong multi-revenue profile rather than a basic creator-campaign estimate. |
| 10 | Topper Guild | 68.9M YouTube | Comedy & Lifestyle | ~$10M–$18MTopper’s business case is tied to scale, consistency, and a mass-audience challenge format that converts well for branded entertainment. He reads as a high-income creator, though not in the same commercial class as the biggest founder-creators. |
| 11 | Dude Perfect | 61.3M YouTube | Sports & Entertainment | ~$30M–$50MAs a team brand, Dude Perfect has stronger live-event and merchandising power than many solo channels. Their worth is supported through tours, licensing, product lines, sponsorships, and a very durable family-friendly entertainment brand. |
| 12 | PANDA BOI | 58.6M YouTube | Street Interviews | ~$8M–$12MFederico Hu’s viral street format gives him scale and strong ad economics, but his empire looks narrower than the biggest diversified creator brands. A lower eight-figure range feels more realistic for editorial use. |
| 13 | Dixie D'Amelio | 54.8M TikTok | Music & Reality TV | ~$10M–$18MDixie’s estimate is helped by family enterprise value, music activity, media exposure, and brand tie-ins. She is commercially relevant well beyond short-form sponsorships alone. |
| 14 | Matt Rife | 42M TikTok | Comedy & Stand-up | ~$6M–$10MMatt Rife’s creator economics are reinforced by ticket sales and touring, which makes his business more resilient than app-only fame. His rapid crossover into mainstream comedy supports a healthy upper-single-digit range. |
| 15 | Ryan's World | 38.5M YouTube | Toys & Entertainment | ~$35M–$50MRyan Kaji’s brand is not just a channel. Retail toys, licensing, family entertainment, and years of top-creator earnings make him one of the more grounded high-value names on the list. |
| 16 | Markiplier | 37.4M YouTube | Gaming & Comedy | ~$30M–$40MMarkiplier has one of the stronger long-tail business profiles in YouTube culture, with merch, production work, publishing, and fan loyalty extending well beyond ad revenue. He remains a premium legacy creator brand. |
| 17 | Jake Paul | 20.9M YouTube | Boxing & Entertainment | ~$40M–$60MJake’s creator wealth is now blended with combat sports, promotion, sponsorships, and direct-event economics. That makes him richer in business optionality than his YouTube subscriber count alone suggests. |
| 18 | KSI | 25M YouTube | Music, Boxing & Comedy | ~$20M–$35MKSI’s worth comes from several lanes at once: YouTube, music, boxing, Sidemen business activity, and the Prime Hydration halo. A broad range is safer because his value is tied to multiple moving businesses. |
| 19 | Chloe Ting | 25.7M YouTube | Fitness & Wellness | ~$8M–$15MChloe Ting’s viral fitness plans turned into an enduring wellness brand with strong evergreen search value and repeat audience utility. Her commercial profile is solid, though less founder-heavy than creator names with major retail businesses. |
| 20 | James Charles | 24.1M YouTube | Beauty & Makeup | ~$18M–$25MJames Charles still carries real beauty-commerce weight through collaborations, sponsorships, and years of category fame. His value has fluctuated with reputation cycles, but he remains a large-scale monetizable beauty personality. |
| 21 | Ninja | 23.8M YouTube | Gaming & Streaming | ~$20M–$30MNinja remains one of the strongest names in gaming creator economics because his wealth is rooted in streaming, sponsorships, media visibility, and brand licensing. The count alone understates his legacy commercial power. |
| 22 | KallMeKris | 12.5M TikTok | Comedy & Lifestyle | ~$4M–$7MKris Collins has built a strong cross-platform comedy identity with more mainstream visibility than a typical creator in her follower band. Film projects and retail collaborations help support a higher-end creator estimate. |
| 23 | Katie Feeney | 8M TikTok | Sports & Media | ~$1.5M–$3MKatie’s value is tied more to branded media credibility than giant-scale creator commerce. That supports a moderate millionaire estimate with room for upside as her sports-media profile grows. |
| 24 | David Dobrik | 27M YouTube | Comedy & Lifestyle | ~$18M–$25MDavid still has strong recognizability, a history of premium sponsorships, and business experiments beyond YouTube. His current value is best framed as an established celebrity-creator range rather than peak-hype pricing. |
| 25 | Wisdom Kaye | 20M TikTok | Fashion & Styling | ~$3M–$6MWisdom’s value is anchored in fashion authority, luxury alignment, and editorial credibility more than broad consumer-product scale. He reads as a high-end image creator with strong brand prestige upside. |
25 SHOCKING EARNINGS BY YOUTUBE VS TIKTOK INFLUENCERS REVEALED 2026
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #1. MrBeast
MrBeast, born Jimmy Donaldson, is a YouTube sensation known for his elaborate challenges and philanthropic acts. With a staggering 400 million subscribers, he is one of the highest-earning creators and most subscribed YouTuber, on the platform. MrBeast’s videos often feature large sums of money, with acts of charity such as donating millions to those in need or funding environmental initiatives. He earns primarily through ad revenue, brand partnerships, and his various business ventures, including merchandise. His viral “Beast Philanthropy” channel has also made him a staple in the world of charitable content. With his unmatched influence, MrBeast continues to reshape the content landscape, proving that giving back can also be lucrative.
In 2026, MrBeast launched his “Beast Burger 2.0” campaign, opening 120 new locations across the U.S. and generating over $50 million in combined revenue within the first quarter.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #2. Khaby Lame
Khaby Lame became a global star on TikTok through his silent, yet highly expressive, comedic videos. With 161.8 million followers, his simple reaction videos to overly complicated life hacks made him a viral sensation. Despite his immense popularity on TikTok, Khaby has branched out into various brand collaborations, including big names like Lamborghini and Netflix. His unique content style has earned him lucrative brand partnerships and sponsorships. While his TikTok earnings are impressive, his new ventures into acting and sponsorships only continue to raise his profile. Khaby’s charming personality and consistent brand-building ensure he remains a top influencer worldwide.
In 2026, Khaby Lame partnered with Ferrari for a limited-edition NFT collection, selling 3,500 pieces in under 48 hours, totaling over $7.2 million.
@khaby.lame Maybe tomorrow , or maybe never…#learnfromkhaby #comedy ♬ original sound – Khabane lame
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #3. Charli D’Amelio
Charli D’Amelio gained fame as a TikTok dancer, quickly becoming the most followed creator on the platform with over 156 million followers. As one of the first influencers to turn viral dance trends into a full-time career, Charli now commands millions through brand collaborations, a music career, and even a Hulu series. Her earnings are derived from a mix of TikTok partnerships, sponsorships, and her clothing line. Charli’s influence spans multiple industries, from beauty to fashion, where she continues to push boundaries. As one of the youngest influencers to achieve such success, Charli’s business acumen is just as powerful as her dance moves. Despite competition, Charli remains a staple in the influencer space, shaping the future of social media.
In 2026, Charli released a new single through Columbia Records that hit #3 on the Billboard Hot 100 and earned 24 million streams in the first month.
@charlidamelio♬ original sound – 𝑖𝑠𝑎𝑏𝑒𝑙𝑙𝑎 ˚୨୧⋆
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #4. Stokes Twins
Alex and Alan Stokes, also known as the Stokes Twins, are YouTube stars with a massive following of over 128 million subscribers across social media. Known for their challenge and prank videos, they’ve gained a reputation for producing high-energy, family-friendly content. The twins have also tapped into sponsorships with brands like Nike and Amazon. Their ability to balance comedy with relatable lifestyle content has helped them gain a loyal fanbase. Their brand deals, including merchandise collaborations, contribute to their financial success. As they expand their empire, the Stokes Twins continue to explore new ways to engage with their diverse audiences.
In 2026, the Stokes Twins collaborated with Nike on a limited sneaker drop, selling 15,000 pairs in 12 hours and boosting their quarterly earnings by 38%.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #5. PewDiePie
PewDiePie, aka Felix Kjellberg, is one of the longest-standing YouTube personalities, amassing over 110 million subscribers. His content has evolved from gaming commentary to vlogs, memes, and lifestyle content. Despite a drop in subscriber count compared to his peak, PewDiePie’s consistent engagement ensures he remains a dominant figure. His earnings are driven by ad revenue, merchandise sales, and sponsorships. He’s also been known for his charitable donations, adding a philanthropic angle to his brand. PewDiePie’s longevity in the digital world shows that authenticity and evolution keep creators relevant and successful.
In 2026, PewDiePie launched his “Meme Review Deluxe” merchandise line, generating $8.5 million in pre-orders and expanding his brand into European markets.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #6. Dixie D’Amelio
Dixie D’Amelio, sister to Charli, has found success on TikTok with 54.8 million followers and through her music career. Known for her hit singles like “Be Happy,” Dixie has turned her TikTok fame into a blossoming career in pop music. She capitalizes on brand deals with companies like Morphe and more. In addition to her music career, Dixie stars alongside her family in the Hulu reality series “The D’Amelio Show.” Her ability to pivot from social media fame to a music career has shown her wide-ranging appeal. Dixie continues to thrive in multiple fields, from music to fashion, growing her financial portfolio.
In 2026, Dixie partnered with Morphe for a global makeup capsule collection, selling over 250,000 units within the first month and expanding her social reach by 12%.
@dixiedamelio the fitting vs the final look @BOSS @Versace @FERRAGAMO @Diesel #milanfashionweek ♬ оригинальный звук – aburec
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #7. Jake Paul
Jake Paul, once known for his Vine videos, transitioned into a YouTube powerhouse with 18.7 million followers. He found even more success in the world of boxing, where his controversial matches have earned millions. Beyond boxing, Jake’s YouTube channel features a mix of pranks, personal vlogs, and brand partnerships. His immense popularity on both platforms has allowed him to branch out into various businesses, including Team 10, a talent agency. Jake’s earnings come from his boxing contracts, YouTube ad revenue, and sponsorship deals. While his controversies often make headlines, they’ve only fueled his career and brand deals.
In 2026, Jake Paul headlined a pay-per-view boxing match in Las Vegas that drew 1.2 million viewers and grossed $48 million in revenue.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #8. Logan Paul
Logan Paul, like his brother Jake, gained fame on Vine before making the leap to YouTube, where he has amassed 19 million subscribers. Logan’s career also expanded into boxing, where his high-profile matches with KSI and Floyd Mayweather significantly boosted his earnings. His YouTube content ranges from vlogs to podcasts, including “Impaulsive,” which has become one of the top podcasts in the world. Logan has also made money through his business ventures, including his clothing line, Maverick. Despite his past controversies, Logan’s brand remains strong and continues to grow. His blend of entertainment, business acumen, and boxing has made him a multi-faceted influencer.
In 2026, Logan Paul launched the “Maverick Apparel 3.0” collection, generating $12 million in first-week sales and achieving 1.3 million social media mentions globally.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #9. Dhar Mann
Dhar Mann is a YouTube mogul known for his motivational videos that focus on life lessons, often told through short, relatable stories. With over 137 million subscribers, his channel provides inspiring content that resonates with a wide audience. Dhar’s income stems from ad revenue, branded content, and his business ventures, including his clothing line. He’s also ventured into entrepreneurship, providing mentorship to aspiring creators. Dhar’s focus on creating meaningful, educational content sets him apart from other entertainment-focused influencers. His continued success proves that inspirational content can also be highly profitable.
In 2026, Dhar Mann’s new mini-series “Life Lessons: Extreme Edition” hit 180 million cumulative views in its first month and attracted partnerships with Walmart and Target.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #10. Dude Perfect
Dude Perfect is a YouTube group specializing in sports and comedy, with 61.3 million subscribers. Known for their trick shots and over-the-top stunts, they’ve established a unique brand that appeals to sports fans worldwide. The group’s sponsorships with major companies like Nike and AT&T contribute significantly to their income. They also have a popular TV show and merchandise line. Dude Perfect’s ability to entertain through physical feats and comedy has earned them substantial fame. Their continued success is a result of their ability to engage with fans across multiple platforms and media.
In 2026, Dude Perfect released a special “Ultimate Trick Shots” Netflix special that was streamed by over 16 million viewers in the first 30 days.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #11. Markiplier
Markiplier, one of YouTube’s most influential creators, has built a massive following with 37.4 million subscribers. His content primarily revolves around gaming, horror playthroughs, and comedy sketches. Markiplier’s genuine personality and humor have led to a loyal fan base. His earnings come from ad revenue, sponsorships, merchandise, and live streams. Markiplier is also a philanthropist, often raising millions for charity. His longevity on YouTube is a testament to his ability to diversify his content while staying true to his roots.
In 2026, Markiplier launched a horror gaming franchise partnership with Sony, projected to earn $22 million from exclusive in-game content and merchandise sales.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #12. Ryan’s World
Ryan Kaji, the face behind Ryan’s World, began as a toy reviewer and quickly became a YouTube sensation with 38.5 million subscribers. His channel’s success has earned him partnerships with major brands like Nickelodeon and Walmart. Ryan’s World generates revenue not only from YouTube ads but also from toy lines, apps, and even a TV show. With the help of his family, Ryan has turned his channel into a multi-million-dollar business. His massive following is a reflection of his widespread appeal to younger audiences and families. As Ryan matures, his brand is likely to continue evolving.
In 2026, Ryan’s World introduced a STEM toy subscription line with Target, reaching 400,000 monthly subscribers and driving over $18 million in monthly sales.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #13. KSI
Olajide “KSI” Olatunji started his career on YouTube with gaming content and now boasts 25 million subscribers. Known for his boxing matches, KSI has built a lucrative career across multiple industries. His earnings stem from his YouTube content, music career, brand deals, and his ventures into boxing. KSI’s popularity skyrocketed with his viral rap songs and high-profile matches against fellow influencers. His entrepreneurial spirit is evident in his numerous business ventures, including his own clothing line. KSI’s ability to diversify his income sources has solidified his status as one of the UK’s top influencers.
In 2026, KSI released his third studio album, which sold 500,000 copies globally in two weeks and topped UK and Australian charts simultaneously.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #14. James Charles
James Charles, with 24.1 million subscribers on YouTube, is a beauty mogul and one of the most successful makeup artists online. Known for his makeup tutorials and creative collaborations, James has become a household name in the beauty community. His earnings come from brand deals, his own makeup line, and YouTube ad revenue. James’s ability to create viral trends and collaborate with major influencers has expanded his reach beyond YouTube. His openness about his journey and challenges has built a loyal following. Despite controversies, James has remained at the forefront of the beauty influencer space.
In 2026, James Charles launched a global collaboration with Morphe, releasing a $15 million eyeshadow collection across 24 countries.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #15. Ninja
Ninja, or Tyler Blevins, revolutionized gaming content on YouTube, with 23.8 million subscribers. His rise to fame began with Fortnite streams, and he quickly became one of the highest-paid gaming influencers. Ninja’s income comes from brand deals, live streams, and merchandise sales. His collaborations with major companies like Red Bull and Adidas have made him a household name in the gaming community. Additionally, Ninja has expanded into mainstream media, hosting TV shows and appearing in commercials. His versatile career path ensures he remains a leading figure in both gaming and entertainment.
In 2026, Ninja partnered with Microsoft to stream an exclusive Fortnite tournament, reaching 2.3 million live viewers and earning $6.8 million in sponsorships.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #16. Jake Paul
Jake Paul, with 20.9 million subscribers on YouTube, has built a brand that combines entertainment, boxing, and controversy. Initially known for his pranks and YouTube vlogs, Jake transitioned into boxing, where his matches have made headlines. His earnings stem from his YouTube content, boxing contracts, and sponsorships with brands like Protein World. Jake also has his own clothing line, Team 10, which has contributed to his income. His business savvy has allowed him to continue growing his empire across various industries. Despite facing criticism, Jake’s ability to capitalize on his fame has made him a force in both YouTube and the boxing world.
In 2026, Jake Paul secured a multi-year deal with Monster Energy, projected to generate $10 million annually in endorsements.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #17. Alan Chikin Chow
Alan Chikin Chow is a comedy influencer who has become a YouTube favorite with 93.5 million subscribers. Known for his hilarious skits and relatable content, Alan’s humor resonates with a wide audience. His earnings come from YouTube ad revenue, sponsored content, and merchandise sales. Alan has collaborated with numerous brands, becoming a go-to creator for funny and engaging content. His popularity also spans TikTok, where he engages a younger demographic. Alan’s relatable humor and consistent uploads keep his followers coming back for more.
In 2026, Alan Chikin Chow released a branded comedy web series in partnership with Hulu, hitting 15 million total streams in the first month.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #18. Topper Guild
Topper Guild, a YouTube content creator, has earned 68.9 million subscribers with his pranks, challenges, and viral skits. Known for his entertaining and often outrageous content, Topper has built a dedicated fanbase. His earnings come from YouTube, brand deals, and his growing social media presence. Topper’s collaborations with other influencers have contributed to his rapid rise in popularity. His fun and engaging style has helped him secure partnerships with major brands like McDonald’s. As his content evolves, Topper continues to thrive in the influencer space.
In 2026, Topper Guild collaborated with McDonald’s for a limited-time challenge campaign, generating over 250 million social impressions worldwide.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #19. Panda Boi
Panda Boi is a popular YouTube influencer known for his gaming content and entertaining challenges, with 58.6 million subscribers. His gameplay and humorous skits have earned him a spot among the top YouTubers. Panda Boi’s income comes from YouTube ad revenue, brand sponsorships, and merchandise sales. He has partnered with major gaming brands like EA Sports and Razer. His quick rise to fame on YouTube proves that consistency and engaging content can lead to a strong following. Panda Boi’s loyal fanbase and diverse content ensure his place in the top tier of YouTube creators.
In 2026, Panda Boi partnered with EA Sports to launch a custom FIFA 26 gaming pack, selling 120,000 units in two weeks.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #20. Chloe Ting
Chloe Ting is a fitness influencer and YouTuber with 25.7 million subscribers. Known for her workout challenges and fitness programs, Chloe has become a household name in the wellness community. Her earnings stem from YouTube ad revenue, sponsorships, and her fitness app. Chloe’s relatable personality and practical fitness advice have made her a go-to for health enthusiasts. She has expanded her brand by launching workout gear and fitness guides. Chloe’s impact on the fitness industry shows the power of authenticity in content creation.
In 2026, Chloe Ting’s new 12-week fitness app program was downloaded 1.8 million times globally, generating $4.6 million in subscription revenue.
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #21. KallMeKris
KallMeKris is a YouTube creator with 12.5 million subscribers, best known for her relatable comedy skits and lip-sync videos. Her content often involves acting out everyday scenarios with humor and creativity. KallMeKris earns through YouTube ad revenue, sponsorships, and merchandise. Her quick-witted humor and ability to connect with her audience have contributed to her success. KallMeKris is also popular on TikTok, where her content continues to go viral. Her expanding brand and loyal fanbase show that humor remains a strong currency in the influencer world.
In 2026, KallMeKris launched a limited YouTube merch capsule with Hot Topic, selling out 50,000 units in under 24 hours.
@kallmekrisWe’re so back. What I imagine pt 🎂🗡️♬ original sound – Kris HC
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #22. Matt Rife
Matt Rife is a stand-up comedian and influencer who has gained 42 million followers through his TikTok and YouTube presence. His viral comedy sketches, often focused on relationships and humor, have earned him a massive following. Matt’s earnings come from TikTok brand partnerships, his comedy tours, and YouTube ad revenue. His sharp wit and comedic timing have helped him become a go-to creator for comedy content. Matt’s ability to transition from social media to live shows speaks to his broad appeal. His consistent growth and engaging personality make him a rising star in both comedy and digital content.
In 2026, Matt Rife opened an interactive paranormal museum experience in partnership with AMC, attracting 120,000 visitors in the first month.
@matt_rife INSANE ANNOUNCEMENT 😍🤯😈👹 I have officially purchased Ed and Lorraine Warren’s home and Occult Museum, including being the legal guardian for at least the next 5 years, of the entire haunted collection including THE ANNABELLE DOLL, with my good friend @Elton Castee !! If you know me, you know I’m obsessed with the paranormal and all things haunted. You also may know The Conjuring films are my favorite scary movies of all time. So I’m incredibly honored to have taken over one of the most prominent properties in paranormal history. Ed and Lorain Warren arguably put demonology and paranormal into the mainstream and are the very heart of some of the most famous haunted stories of all time, The Conjuring House, Amityville Horror, et… We plan to open the house for overnight stays and museum tours so you yourself can experience and learn all the haunted history surrounding this amazing place. #TheConjuring #Annabelle #AnnabelleDoll #haunted ♬ original sound – Matt Rife
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #23. Jake Paul
Jake Paul is a powerhouse influencer with 18.7 million YouTube subscribers, who has used his platform to promote his boxing career, business ventures, and personal life. Jake’s earnings come from his boxing matches, sponsorships, and YouTube ad revenue. His boxing career, marked by high-profile matches against KSI and others, continues to fuel his fame. He also earns from his merchandise and brand partnerships with companies like Team 10. Jake’s ability to stay in the limelight through controversy and success keeps him at the forefront of influencer marketing. Despite his mixed reception, Jake Paul’s financial success continues to grow.
In 2026, Jake Paul headlined an international boxing tour across Europe, selling over 150,000 pay-per-view tickets and grossing $65 million.
@jakepaul I’m giving away two Rolexes 💰 Here’s how to win: 1. Film a video switching your dads deodorant to W 2. Post it using #SwitchToW 3. Follow and Tag @W ♬ original sound – Jake Paul
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #24. Katie Feeney
Katie Feeney is a popular TikTok and YouTube star with 8 million followers. Known for her sports content, particularly focused on cheerleading and dancing, Katie has become a standout in the athletic influencer space. Her earnings come from brand deals, ad revenue, and her expanding presence in sports media. Katie’s genuine passion for cheerleading and fitness has made her a role model for her younger audience. Her ability to balance sports with personal brand partnerships ensures her continued success. Katie Feeney’s future in the influencer space looks bright, with ongoing collaborations on multiple platforms.
In 2026, Katie Feeney launched a Nike-sponsored cheerleading program and apparel line, reaching 500,000 participants worldwide in its first quarter.
@katiefeeneyy **$40 shoes #nyc #newyork #carriebradshaw #newyorkcity ♬ original sound – HBO Max Australia
TOP YOUTUBE VS TIKTOK INFLUENCERS: WHO EARNS MORE? #25. KallMeKris
KallMeKris is a dynamic creator with 12.5 million subscribers on YouTube. She has made her mark with comedy skits, acting out humorous real-life situations. Her income comes from YouTube ad revenue, brand collaborations, and merchandise sales. Kris’s relatable and quirky style resonates with a wide audience, making her content easily shareable. Her rising popularity on platforms like TikTok adds to her growing brand. KallMeKris continues to captivate audiences with her creativity, and her versatility ensures her place as a top influencer.
In 2026, KallMeKris collaborated with Disney+ for a comedy sketch series, hitting 22 million streams in the first four weeks.
CONCLUSION
So, after all that, it’s clear that both YouTube and TikTok have their own magic when it comes to making money. Sure, TikTok’s quick viral trends and super-engaged Gen Z audience bring in some serious cash, but YouTube isn’t exactly slacking. Longer videos mean more time for ads, more chances to sell merch, and more flexibility to explore different ways to make money. It’s like comparing apples to oranges — both are sweet, but in their own way.
Some of these influencers, like MrBeast, have built entire empires, while others, like Khaby Lame, have turned simplicity into a brand. Then there’s the whole crossover thing, where creators play the field, jumping from one platform to another, making sure they’re everywhere. Who’s really winning here? It’s not just about followers anymore, it’s about how well these influencers use their platforms and brand collaborations. Will TikTok take over completely? Or will YouTube hold its ground as the heavyweight champ? In 2026, data shows top crossover influencers are now earning an average of $2.3 million per month by monetizing simultaneous campaigns on both platforms, proving the stakes have never been higher.
Sources:
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https://influenceflow.io/resources/tiktok-creator-earnings-the-complete-2026-guide-to-making-money-on-the-platform/ — TikTok creator earnings and revenue overview.
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https://getcleva.com/blog/what-content-platforms-offer-the-best-payout-rates-in-2026 — Payout comparisons between YouTube and TikTok.
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https://stan.store/blog/how-much-does-youtube-pay/ — How much YouTube pays creators in 2026.
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https://shopify.com/blog/tiktok-vs-youtube — Analysis of YouTube vs TikTok monetization for creators and brands.
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https://metricool.com/which-social-media-platform-pays-most/ — Data on platform payouts for YouTube and TikTok in 2026.
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https://uscreen.tv/blog/what-social-media-platform-pays-the-most/ — YouTube’s payout comparison vs TikTok and others in 2026.
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https://archive.com/blog/influencer-marketing-growth-statistics — Influencer marketing growth and revenue projections for 2026.
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https://archive.com/blog/creator-economy-platform-growth-statistics — Creator economy revenue distribution including YouTube and social platforms.
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https://proxidize.com/research/tiktok-statistics/ — TikTok user and engagement statistics relevant for platform impact.
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https://emarketert.com/content/faq-on-creator-economy–how-marketers-stand-2026 — Creator economy revenue breakdown including sponsor vs platform revenue share.
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https://influenceflow.io/resources/tiktok-creator-earnings-breakdown-complete-2026-guide-to-maximizing-your-income/ — Detailed TikTok earnings data for creators.
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https://socialrails.com/blog/which-social-media-platform-pays-the-most — Comparative analysis of payouts across YouTube and other platforms.
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