12 Jun DISCOVER 50 TOP NYC INFLUENCERS
Looking for the 50 top New York City (NYC) influencers? We have grouped the top quintessential NYC influencers to follow in 2020 from variety of industries, including fashion, food, travel, beauty and lifestyle. These local content creators provide incredible opportunities for improving brand awareness and making your business boom!
New York City and The Top NYC Influencers
New York is well-known for top influencers and celebrities who call the city their home. Many global influencers also visit the city often as companies and popular events such as New York City Fashion Week, Comic Con, and NYC Food Expos attract new top talent daily. Brands looking to work with influencers can take advantage of New York’s density and variety of digital story tellers – there is an influencer for every brand in almost every niche and in different size. There are celebrity, macro, micro and consumer influencers who range from 10 million followers all the way down to 5,000 followers.
Additionally, the possibility of collaborations are endless. New York influencers don’t just work with brands on advertising, they also collaborate with them to create products, act as brand ambassadors, offer consulting services as creative directors, and provide photography services that are far more striking and engaging when compared to traditional content. The mastery of social media landscape along with the familiarity of the city audience makes influencers exceptional in increasing brand awareness, product popularity and finally sales.
List of 50 Top NYC Influencers
We composed a list of top 50 NYC influencers from different industries. Although, there are over 10,000 influencers living in the city, these 50 have made our cut as the top representatives in their niche:
1. Danielle Bernstein @weworewhat 2.4 – million followers
Danielle Bernstein is one of the top NYC influencers who is also the founder of the brand WeWoreWhat. She started her career as an influencer 2010 and since then has amassed a whopping 2.4 million followers. As the face behind her brand, Danielle knows what to feed to her fashion-hungry audience with her rakish style!
2. Francisco Lachowski @chico_lachowski 1.7 – million followers
Francisco Lachowski is a well-known male model and one of the top NYC Influencers. He has a follower base of over 1.7 million people for whom he posts some wholesome updates about his life! He has ranked consistently among the Top 50 Male Models in the world.
3. Blair Eadie @blaireadiebee 1.6 – million followers
Blair Eadie is one of the top NYC Influencers focusing on fashion. She started her personal blog Atlantic-Pacific in 2010 and has become well known for her love of color and pattern.. She has worked with many well-known brands including CoverGirl, Gucci, Nordstrom, Target, Tory Burch, and Sephora.
4. Liz Eswein @newyorkcity 1.4 – million followers
Portraying the cultural capital through her atmospheric photographs, Liz Eswein is one of the top NYC Influencers who gained great popularity through her super well know account – NewYorkCity. Running her Instagram handle with 1.4 million followers, Liz depicts her love for the city through her motto and tagline: ‘New York or Nowhere’.
5. Leandra Medine Cohen @leandramcohen 989K followers
An author and a blogger, Leandra Medine is a top NYC Influencers focusing on style and fashion. She is the founder of the now infamous blog- Man Repeller, which she started in 2010. She has gained a massive popularity on social media for her high fashion aesthetics with a touch of comedic approach. The popularity of her blog earned her several accolades, including being named the Forbes’s Top 30 Under 30 in 2012.
6. Jessica Wang @jessicawang 803K followers
Jessica Wang is one of the top NYC Influencers who left behind a corporate 9 to 5 job to follow her dreams and started her own blog ‘Not Jess Fashion’ in 2014. She utilizes her unique styling aesthetics as a fashion statement to empower others to be daring and confident in pursuing a fulfilling and fashionable life.
7. Amra Beganovich @clubfashionista 765K followers
Amra is a top NYC Influencers with focus on fashion, travel, and lifestyle. She has worked with some of the most notable brands, including Bvlgari, Nestle, J&J, and more. Amra has appeared on Nasdaq and Forbes (5x times), as well as other top publications and is considered to be a leading social media marketing expert.
8. Elma Beganovich @elmabeganovich 731K followers
The sister of Amra, Elma is one of the top NYC influencers who is also a successful Bosnian-American attorney and the co-founder of Amra & Elma, a digital marketing firm run by both sisters. Elma has 731K followers and an amazing Instagram profile!
9. Bridget @bridget 684K followers
Another one from the top NYC influencers, Bridget is a fashion blogger. Her outfit inspirations, Instagram profile theme, and style are the perfect bait for her followers to keep scrolling. She currently has 684K followers.
10. Courtney Quinn @colormecourtney 706K followers
Bringing a pop of color to the Instagram feed of her 706K followers, Color Queen Courtney is one of the top NYC Influencers with the focus on quirky and colorful styles.
11. Natalie Lim Suarez @natalieoffduty 613K followers
Model and singer Natalie is one of the top NYC influencers who serves fiery fashion and photoshoots to her 613K followers! Hailing from Chinese, Spanish, and Mexican ethnicity, this influencer is the perfect example of New York’s cultural diversity!
12. Katie Sturino @katiesturino 552K followers
A fashion blogger with a message of body-positivity, Katie has bagged 552K followers on Instagram. Her style stands out from the rest and she is the perfect role model for plus-size women trying to keep it hip and stylish!
13. Eugene Zvendenyuk @webix 515K followers
Spreading the word about diverse cultures through his smart travel blog, Eugene has a follower count of 515K followers on Instagram! His pictures would make you want to pack your bags and go around the world!
14. Charlotte Groeneveld @thefashionguitar 503K followers
Charlotte is one of the top NYC Influencers with focus on fashion and lifestyle. She has worked with some of the most notable brands, including Dior, Chanel, and Chloe. This mother-of-two has a great sense of style and fashion.
15. Naomi Davis @taza 461K followers
A mom blogger on duty, Naomi is one of the top NYC Influencers and a mother of 5 who appears to have conquered the world of parenting. With 461K followers, she is constantly trying to spread the good vibes!
16. Helena Glazer @BrooklynBlonde1 503K followers
Helena Glazer is one of the top NYC influencers and stylists, who gained huge popularity for her personal style and family blog ‘Brooklyn Blonde’. Through her blog, she has collaborated with brands like David Yurman, Tiffany, Sephora, Nordstrom, Skinceuticals, Bobbi Brown and many more.
17. Christie Tyler @nycbambi 455K followers
Blogger and photographer Christie Tyler, is one of the top NYC influencers, who shows off her unique sense of style through her fashion blog ‘NYC Bambi’. With 455K followers, she has a popular presence on Instagram. She loves to share adventures, advice, photography and fashion tips in her spare time.
18. Patrick Janelle @aguynamedpatrick 421K followers
Lifestyle blogger and digital marketer, Patrick is one of the top NYC Influencers who has amassed 421K followers on Instagram. With a perfect balance of portraits, flat-lays, and white-themed photography, he knows how to deliver good content!
19. Emily Luciano @emily_luciano 404K followers
Another fashion and style inspiration from NYC, Emily gives some serious fashion inspiration to her 404k followers. She is a minimalist who knows how to picture it all well!
20. Rayna Greenberg @rayna.greenberg 392K followers
After working with many years in the food industry, Rayna Greenberg founded her own food-based blog and gained popularity. She is one of the top NYC Influencers whose account is focused almost exclusively on food; she is the face behind ‘One Hungry Jew’. She has accumulated a huge fan following on Instagram by posting a plenty of mouth-watering NYC food spots.
21. Caila Quinn @cailaquinn 379K followers
Caila is a fashion, travel, lifestyle, and beauty influencer who is also a quintessential New Yorker – her wedding photos highlight some of the most beautiful corners of Central Park.
22. Jourdan Sloane @jourdansloane 375K followers
Another fashion influencer and minimalist, Jourdan knows how to play the Instagram game all too well! She has 375k followers and also runs her own clothing and jewelry line.
23. Jelena Cikoja @jelena.marija 356K followers
Beauty, lifestyle, fashion and minimalism – these are the elements you can find in the Instagram account of Jelena. She has a follower count of 356k and knows how to keep them all hooked with her photography skills!
24. Justin Livingston @justinliv 326K followers
A style, travel, and lifestyle blogger, Justin is all about living it to the fullest. His color-themed Instagram is full of his smiling face, style aesthetic, and curly hair! With 326K followers, Justin also runs a blog named Scout Sixteen.
25. Alexa Mathews @eatingnyc 322K followers
A dedicated foodie and content creator, Alexa has a follower count of 322K. With her chirpy vibes and delicious food shots, she serves some amazing content to her Instagram followers.
26. Sai De Silva @scoutthecity 320K followers
Super-stylish mom-blogger, Sai De Silva runs a themed Instagram profile with 320k followers. She creates and shares content related to family life, beauty, style, and wellness. Her profile shows she has got some serious parenting tips for all moms out there!
27. Christine Tran Ferguson @tourdelust 309K followers
A proud citizen of the New York City, Chrisine shares her love of traveling and fashion through her Instagram profile. A minimalist by aesthetic and a matcha lover, Christine posts the content that her 310k followers must surely look forward to.
28. Leckie Roberts @leckieroberts 292K followers
Another quirky fashion diva, Leckie will add colors to your Instagram feed. The lover of popping colors, Leckie goes by the motto of ‘serious style for UNSERIOUS people’ and her 292k followers seem to love her!
29. Mustafa Kacar @mustafakacar 277K followers
Men’s fashion and lifestyle blogger, Mustafa presents a luxury lifestyle through his Instagram profile. He has 277k followers and serves great content for his audience to look forward to.
30. Lindsi Lane Watts @lindsilanestyle 273K followers
Another stylish new-yorker, Lindsi is a mom to one. From street styles to runway fashion, she posts some great inspirations for her fashion-loving audience. Another mama that is making it big in the fashion industry, Lindsi has 273k followers and counting!
31. Andrea Pion @asliceopi 247K followers
Twin Mama Andrea Pion, also a lifestyle and style blogger, started her blog “a slice o’ pi” in 2013. She is capturing and sharing each slice of her life with more than 247K followers on Instagram.
32. Katie Manwaring Gomes @katiesbliss 239K followers
Fashion expert, Katie Manwaring Gomes is a style, travel, and beauty blogger who’s famous for her website, Katie’s Bliss. Her blog is a perfect destination for affordable outfit ideas, travel inspiration, beauty tips and real world advice.
33. Michelle Ressler @cremedemichelle 210K followers
Famous blogging personality Michelle Ressler started her ‘Creme de Michelle’ blog in 2015. She has gained a massive popularity on Instagram and bagged 210K followers by sharing great fashion skills, lifestyle, and travel posts.
34. Brian Sacawa @hespokestyle 208K followers
Brian Sacawa is one of the top NYC influencers who’s well-known for his fantastic photography and a great sense of style with unique outfits. Brian started men’s style blog ‘He Spoke Style’ in 2013 and he has amassed a huge fan following by posting stuff like men’s style, inspiration, fashion, tips and advice.
35. Kelsey Adams @koolkelsey 204K followers
Kelsey Adams is a professional model and blogger, working with a variety of swimwear and streetwear brands. She also runs her own fashion and lifestyle blog called Style Yuu. She has gained popularity on social media for her beauty, lifestyle, and fashion advice.
36. Lainy Hedaya @lainyhedaya 181K followers
Lainy is one of the original top nyc influencers who started her blog Haute Inhabit in 2011. She is a fashion influencer with a clean and classic style who has bagged 181K followers on Instagram. From style to interiors, she has a wide range of multifaceted skills which eventually lead her to self-proclaim the title of a creative director.
37. Brianne Manz @strollerinthecity 183K followers
Former fashion showroom owner Brianne Manz is best known for her blog Stroller in the City. She writes about fashion, travel and family oriented content while living a fast-paced NYC life as a wife and mom to three. Her blog has been featured in several press outlets and magazines including People Magazine, Inside Edition, and on the Today show.
38. Olivia Jeanette @oliviajeanette_ 175K followers
Olivia Jeanette is a fashion and lifestyle blogger who gained popularity by starting her blog ‘Corporate Catwalk’. To inspire the modern day corporate woman across the globe, she’s sharing creative ideas on work wear, daily lifestyle, beauty, travel, home décor and more.
39. Luda Weigand @luda_ 173K followers
Luda Weigand is model and fashion blogger who’s emerging in the New York’s fashion industry as most demanding model and artist. Due to his style and fashion blend, he has a massive fan following on Instagram.
40. Alyssa Lenore @alyssa.lenore 170K followers
Alyssa Lenore is a fashion and lifestyle blogger and YouTuber who started her blog Styled & Smitten and stands among the top NYC influencers. She has amassed a huge fan following on social media for her fashion, food, travel, writing, and photography skills.
41. Erika Fox @retroflame 156K followers
Erika Fox is well known as the creator of the fashion, lifestyle and inspiration blog Retro Flame. She was recently awarded as one of Irish Central’s ‘Top 40 Digital Influencers’ in the U.S and also as one of the ‘Top 20 New York Style Bloggers’. She has worked with a variety of big name brands, including Teen Vogue and The Sunday Times.
42. Grace Atwood @graceatwood 148K followers
Grace Atwood is well-known as the creator of the fashion, lifestyle and travel blog “The Stripe”. She started this blog in 2010 with a mission to be a daily inspiration for the modern woman and she did it. She’s sharing stuff related to personal style, DIYs, beauty products reviews, books, travel guides, wellness and more.
43. Gabriella Zacche @gabriellazacche 142K followers
Another one from the top NYC influencers list, Gabriella Zacche is a fashion and travel blogger. Her outfit inspirations, fashion tips, and style are the perfect bait for her 142K followers to keep scrolling her Instagram page.
44. Alexandra Dieck @lexiconofstyle 120K followers
Alexandra Dieck is the founder, creative director, fashion designer, and stylist of the Lexicon of Style Brand. She’s inspiring 121K followers to live an exciting, creative, and extraordinary life. Her fashion, beauty, travel, and everyday life tips & tricks are making her well-known among the community.
45. Morgan Raum @tooomuchfoood 117K followers
Morgan Raum is a food photographer, influencer, and marketing professional who’s working with big brands. This former food writer of People Magazine is sharing pleasant and flavorsome food posts with 117K Instagram followers.
46. Tiffany Jais @flauntandcenter 108K followers
After working as hairstylist in the beauty industry for seven years, Tiffany Jais started her lifestyle blog and marketing company ‘Flaunt and Center’ and became a full-time fashion influencer. With 108K followers on Instagram, she’s sharing her amazing shots, products reviews, and much more.
47. Lauren Mazzei @laurenmazzei 101K followers
Lauren Mazzei is a 20 years old digital marketing expert from NYC who established herself through blogging. She’s sharing travel, beauty, and lifestyle related stuff and expressing herself artistically with 101K Instagram followers.
48. Samya Mohamed @samyatakesover 94K followers
Beauty & lifestyle influencer, Samya Mohamed is a top product reviewer and brand ambassador of various high-profile brands. With over 94K followers on Instagram, she’s definitely a force to be reckoned in the beauty industry.
49. Esther Santer @esthersanter 88.2K followers
Esther Santer is a top NYC influencers with a focus on fashion. She is best known for her eponymous blog. She’s presenting a fashion focused life to her 88K Instagram followers.
50. Denny Balmaceda @denny623 73.2K followers
Denny Balmaceda is a fashion blogger and menswear stylist bombarding Instagram feed with stylish pictures of his daily outfits. He has gone on to model for Apple iWatch and appeared in publications like BuzzFeed and Rhapsody Magazine.
So, this is our list of the 50 top NYC Influencers! Which one did you like the best? Tell us your favorites and let us know if we missed any of the best ones? We truly appreciate all these influencers for putting in great efforts for their work and chasing a life they dream of.