OMNICHANNEL MARKETING STATISTICS

TOP OMNI CHANNEL MARKETING STATISTICS 2025

 

Omni channel marketing has evolved from a buzzword into a necessity for brands aiming to meet modern customer expectations. In a landscape where consumers interact with businesses across websites, apps, physical stores, and social platforms, seamless integration is no longer optional. Customers now expect their journey to continue uninterrupted from one touchpoint to another, whether they’re shopping, asking questions, or looking for support. This shift has reshaped how brands design campaigns, manage inventory, and measure performance.

At the heart of omni channel success is personalization—using real-time data to deliver consistent, relevant experiences across every platform. As AI, mobile commerce, and privacy-first practices continue to grow, so does the complexity of managing these interconnected systems. However, the rewards are significant: higher conversion rates, better retention, and deeper customer loyalty. Amra and Elma gathered the following statistics to highlight how omni channel strategies are shaping the future of marketing, revealing where brands must focus to remain competitive in 2025 and beyond.

 

 

TOP OMNI CHANNEL MARKETING STATISTICS 2025 (Editor’s Choice)

 

Here are the top 20 omnichannel marketing statistics, blending long-term insights with 2025 projections to highlight the growing importance of integrated customer experiences:

 

1. 73% of Retail Shoppers Are Omnichannel

A study involving 46,000 retail shoppers revealed that 73% engage with multiple channels during their shopping journey, utilizing an average of six touchpoints before making a purchase.

2. Omnichannel Strategies Boost Customer Retention by 89%

Companies implementing omni channel strategies experience an 89% increase in customer retention rates.

3. Purchase Rates Increase by 287% with Omnichannel Marketing

Omni channel marketing campaigns can lead to a 287% increase in purchase rates compared to single-channel campaigns.

4. 40.4% of eCommerce Sales Are Attributed to Omnichannel Strategies

In 2025, omni channel approaches account for 40.4% of all eCommerce sales.

5. Omni channel Consumers Shop 1.7 Times More Than Single-Channel Shoppers

Customers engaging across multiple channels shop 1.7 times more frequently than those using a single channel.

6. 27% of Retail Sales Are Generated by Omni channel Consumers

Approximately 27% of retail sales come from consumers who interact with brands across multiple channels.

7. Click-and-Collect Sales Projected at $154.3 Billion in 2025

The “click-and-collect” market, including curbside pickup and buy online, pick up in-store (BOPIS), is expected to reach $154.3 billion in 2025, representing 19.9% of multichannel e-commerce sales.

8. Mobile Commerce to Constitute 62% of eCommerce by 2027

Mobile shopping is projected to dominate, with mobile commerce accounting for 62% of all eCommerce sales by 2027.

9. AI Enhances Dynamic Content Personalization

In 2025, artificial intelligence is increasingly used to enhance dynamic content, allowing for real-time personalization across channels.

10. 76% of Brands View Omni channel Campaigns as Essential for Growth

A significant majority (76%) of brands consider omni channel campaigns crucial for long-term growth.

11. Social Commerce Platforms Drive Significant Sales

Platforms like TikTok, Instagram, and Facebook are expected to influence over 110 million shoppers in 2025 through social commerce initiatives.

12. Zero-Party Data Collection Gains Importance

With increasing privacy concerns, marketers are turning to zero-party data—information that customers voluntarily share—to personalize experiences ethically.

13. Omni channel Strategies Drive 80% Higher Incremental Store Visits

Employing omni channel strategies leads to an 80% increase in incremental visits to physical stores.

14. 74% of Consumers Conduct Online Research Before In-Store Visits

A significant portion of consumers (74%) research products online before visiting a physical store, emphasizing the need for integrated online and offline experiences.

15. Livestream Shopping Achieves 30% Conversion Rates

Livestream shopping events are proving effective, with conversion rates reaching up to 30%.

16. AI-Powered Customer Support Enhances Omni channel Strategies

The integration of AI-driven chatbots and virtual assistants across platforms has improved response times and customer satisfaction.

17. Retail Media Expected to Add $1.3 Trillion to Enterprise Value by 2026

Retail media networks are projected to contribute $1.3 trillion to enterprise values in the U.S. by 2026, with profit margins between 50% and 70%.

18. Personalization Renaissance in Marketing

Advancements in AI and data analytics are ushering in a “Personalization Renaissance,” enabling brands to deliver hyper-personalized experiences.

19. Unified Customer Journeys Build Trust and Loyalty

Brands that provide seamless experiences across platforms foster greater trust and loyalty among consumers.

20. Ethical Data Practices Influence Consumer Trust

81% of consumers believe that the way a company handles their data reflects how it views them as customers, influencing their purchasing decisions.

These statistics underscore the critical role of omni channel strategies in today’s marketing landscape, highlighting the need for integrated, personalized, and ethical approaches to meet evolving consumer expectations.

 

 

OMNICHANNEL MARKETING STATISTICS

 

 

TOP OMNI CHANNEL MARKETING STATISTICS 2025 and Future Implications

 

 

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #1. 73% of Retail Shoppers Are Omni channel

 

A significant 73% of retail shoppers now engage across multiple channels before completing a purchase. This reflects a permanent evolution in consumer behavior, where digital touchpoints are just as influential as in-store experiences. Customers expect seamless integration between browsing online and buying offline or vice versa. The rise in mobile apps, email marketing, in-store promotions, and digital assistants has created a unified buyer journey.

For brands, this statistic highlights the need to invest in channel-agnostic experiences. Moving forward, companies that don’t synchronize their messaging and inventory across platforms risk losing relevance in a fragmented consumer landscape. Future-proofing retail now means adopting technology that maps the entire customer journey—not just individual touchpoints.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #2. Omni channel Strategies Boost Customer Retention by 89%

 

Brands that utilize omni channel strategies see an 89% increase in customer retention compared to those that don’t. Retention is often more cost-effective than acquisition, making this statistic essential for growth-oriented businesses. This uptick is driven by personalized, consistent experiences that meet customers wherever they are—whether in-store, on mobile apps, or through email.

The greater the consistency across touchpoints, the more trust and loyalty are built. As AI and CRM tools advance, businesses will be able to further tailor each interaction based on customer history and preferences. Over the next few years, expect omni channel loyalty programs and predictive retention strategies to become standard. Companies that lag on these fronts may struggle to keep returning customers.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #3.Purchase Rates Increase by 287% with Omnichannel Marketing

 

Campaigns that use three or more channels see a 287% higher purchase rate compared to those using just one. This proves that multichannel outreach isn’t just a branding strategy—it drives real sales. Shoppers are more likely to convert when they see a product or service in multiple formats, such as social ads, email follow-ups, and in-app messages.

Omni channel marketing reinforces brand memory and encourages spontaneous purchasing. As customer data becomes more centralized, marketers will gain the power to automate these sequences with greater precision. In the future, we’ll likely see even stronger purchase upticks as machine learning refines the customer journey. Businesses should treat every digital and physical interaction as a potential conversion trigger.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #4. 40.4% of eCommerce Sales Are Attributed to Omnichannel Strategies

 

By 2025, 40.4% of all eCommerce sales will come from consumers who interact with multiple channels. This suggests that relying solely on a single eCommerce funnel is outdated. Brands that combine online store experiences with mobile, social media, email, and even in-store elements are outperforming those that don’t. Omni channel strategies help guide the customer through research, comparison, and checkout in a way that feels personalized and frictionless.

With customer expectations continuing to evolve, having fragmented digital journeys will lead to abandoned carts and lost sales. The future of eCommerce will increasingly revolve around platforms that offer plug-and-play omni channel tools for brands of all sizes. As AI-driven personalization improves, that 40.4% could increase dramatically.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #5. Omnichannel Consumers Shop 1.7 Times More Than Single-Channel Shoppers

 

Consumers who engage with brands across multiple platforms shop 1.7 times more than those who stick to one. This is a key insight for brands looking to boost average order value and purchase frequency. Multichannel customers tend to have higher brand affinity and a deeper understanding of offerings due to repeated exposure. As a result, their shopping habits are more informed and intentional.

Brands that unify content, offers, and service across platforms can keep these consumers engaged longer. In the near future, expect retailers to further incentivize channel hopping through exclusive app discounts, in-store events, or social-driven flash sales. This approach will maximize engagement and convert passive interest into frequent purchases.

OMNICHANNEL MARKETING STATISTICS

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #6. 27% of Retail Sales Are Generated by Omnichannel Consumers

 

Roughly 27% of total retail sales now come from shoppers who engage across multiple channels. This means more than a quarter of all purchases are influenced by a mix of digital and physical experiences. These consumers don’t follow a linear path; they might research on mobile, compare on desktop, and buy in-store.

Brands that don’t account for this behavior are likely to misattribute sales or underinvest in certain touchpoints. The increasing popularity of tools that track cross-channel behavior signals that measurement will only improve. In the future, omni channel shoppers will dominate high-value purchases, especially in categories like fashion, tech, and luxury. Retailers must adopt data platforms that provide unified views of these customer journeys to remain competitive.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #7. Click-and-Collect Sales Projected at $154.3 Billion in 2025

 

Click-and-collect sales, including curbside pickup and BOPIS (buy online, pick up in-store), are projected to hit $154.3 billion in 2025. This model blends digital convenience with physical immediacy, giving customers flexibility while reducing shipping costs. It also brings foot traffic into physical stores, which can lead to impulse buys. Retailers are increasingly investing in location-based inventory systems and store-based fulfillment solutions to support this behavior.

The rising popularity of this hybrid approach suggests that physical stores are not dying—they’re evolving. Looking ahead, expect click-and-collect services to be enhanced with real-time pickup tracking, customer service bots, and localized promotions. Brands that ignore this model may struggle to meet consumer expectations around speed and flexibility.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #8. Mobile Commerce to Constitute 62% of eCommerce by 2027

 

By 2027, mobile commerce is expected to account for 62% of all eCommerce transactions. This surge is driven by increased smartphone usage, mobile payment adoption, and app-based loyalty programs. Mobile devices are no longer just for browsing—they’re a primary purchasing channel. Responsive design, one-click checkout, and personalized push notifications are becoming essential.

Brands need to create seamless mobile-first experiences to capture this growing segment. Over time, mobile commerce will be further powered by voice search, AI-based recommendations, and real-time inventory sync. The brands that dominate in mobile will be the ones that treat it as a primary, not secondary, channel.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #9. AI Enhances Dynamic Content Personalization

 

AI is now central to omni channel personalization, enabling brands to dynamically adapt content across different channels in real time. This means a shopper who viewed a product online might see that same product promoted in an app, on social media, and via email—all personalized to their behavior. AI analyzes click patterns, purchase history, and preferences to deliver hyper-targeted content.

This approach increases both engagement and conversion while reducing the burden on human marketers. In the future, AI will evolve from reactive personalization to predictive interaction, anticipating customer needs before they express them. Businesses that adopt AI-driven tools will be able to tailor messaging, promotions, and timing with precision. This shift is already redefining what customers expect from a brand experience.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #10. 76% of Brands View Omnichannel Campaigns as Essential for Growth

 

A growing 76% of brands now consider omni channel campaigns critical for long-term business growth. This recognition stems from the realization that consumers are no longer loyal to one platform—they jump between touchpoints regularly. Brands are investing more in integrated strategies that align messaging, product availability, and promotions across every channel.

Internal teams are also restructuring to support omnichannel alignment, merging digital and retail functions. In the coming years, we’ll likely see omnichannel KPIs become standard across departments like sales, marketing, and customer service. The ability to adapt campaigns in real time across platforms will define market leaders. Brands that continue siloing their efforts risk becoming irrelevant in the consumer’s eyes.

OMNICHANNEL MARKETING STATISTICS

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #11. Social Commerce Platforms Drive Significant Sales

 

Social commerce platforms like Instagram, TikTok, and Facebook are now influencing over 110 million shoppers annually. These platforms are no longer just for awareness—they’re built for conversion, with features like in-app checkout and shoppable livestreams. Brands that adopt social commerce gain access to real-time engagement and micro-targeting, especially among Gen Z and younger millennials.

Social shopping also introduces peer validation through likes, comments, and influencer endorsements. As video content and creator-led commerce continue to grow, social media will become a key pillar in the omni channel funnel. In the future, AI-generated influencers and AR try-on tools will likely enhance conversion even further. Brands not actively developing social storefronts risk being outperformed by faster-moving competitors.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #12. Zero-Party Data Collection Gains Importance

 

With rising privacy regulations, marketers are prioritizing zero-party data—information consumers voluntarily provide, such as preferences or purchase intent. Unlike third-party data, this is collected directly through interactive content, loyalty programs, and account setups. It empowers brands to personalize experiences ethically and transparently, building long-term trust.

Zero-party data also becomes more valuable in an omni channel context, as it can inform everything from email to in-store offers. Going forward, brands will incentivize customers to share this data in exchange for tailored benefits. Expect more quizzes, chatbots, and gated content experiences as tools for zero-party collection. Companies that build trust and deliver value in return for data will stand out in the privacy-first economy.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #13. Omnichannel Strategies Drive 80% Higher Incremental Store Visits

 

Retailers using omni channel strategies see 80% more incremental visits to their physical locations. These visits are often driven by digital prompts—emails announcing in-store exclusives, online ads targeting nearby shoppers, or mobile push notifications. When digital and physical touchpoints align, foot traffic becomes more intentional and valuable.

Omni channel strategies also allow stores to act as fulfillment centers, blending logistics with customer service. The synergy between online convenience and in-store experiences is proving critical for post-pandemic retail recovery. In the future, expect stores to increasingly adopt technologies like QR-code browsing, RFID-driven personalization, and mobile-based navigation. Those who optimize for cross-channel synergy will convert foot traffic into lasting loyalty.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #14. 74% of Consumers Conduct Online Research Before In-Store Visits

 

Nearly three-quarters of consumers conduct research online before visiting a physical store. This behavior reinforces the importance of accurate, detailed product content and reviews across digital platforms. Customers expect to arrive in-store already informed, and they often use mobile devices to cross-check during visits. Retailers that fail to provide unified product information online and offline risk frustrating shoppers.

Seamless integration between digital research and physical buying will remain a key differentiator. In the future, brands will likely embed AR and 3D visualizations on product pages to enhance pre-purchase research. Ensuring omni channel consistency in product data and availability is no longer optional—it’s foundational.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #15.  Livestream Shopping Achieves 30% Conversion Rates

 

Livestream shopping events are generating conversion rates of up to 30%, far exceeding typical digital benchmarks. These real-time, interactive broadcasts replicate the urgency and social validation of in-store shopping. Consumers can ask questions, receive immediate answers, and see products in action, all while enjoying entertainment. Livestreams also provide a sense of exclusivity, with flash deals and influencer-hosted sessions.

The format is especially effective in categories like fashion, beauty, and gadgets. As livestream shopping expands from Asia to the West, we’ll see more brands integrating it into their omni channel mix. Interactive video will become a core sales tool—not just a marketing tactic.

OMNICHANNEL MARKETING STATISTICS

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #16. AI-Powered Customer Support Enhances Omnichannel Strategies

 

The integration of AI-powered chatbots and virtual assistants across platforms is revolutionizing customer support. These tools provide consistent service across web, app, social, and even in-store kiosks. AI improves first-response time, personalizes recommendations, and reduces workload on human agents. In an omnichannel environment, where customers expect real-time responses on any platform, this is becoming essential.

Companies are also using AI to route queries based on channel context or previous history. As AI becomes more conversational and emotionally intelligent, customer satisfaction scores will improve. Omni channel support will increasingly hinge on proactive AI that solves problems before they’re escalated.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #17. Retail Media Expected to Add $1.3 Trillion to Enterprise Value by 2026

 

Retail media—ads shown within retailer-owned platforms—is expected to contribute $1.3 trillion to enterprise value by 2026. This form of monetization transforms a brand’s website, app, and email real estate into premium ad space. It also provides hyper-targeted reach based on real-time shopping intent, making it more effective than traditional digital ads.

In omni channel ecosystems, retail media allows seamless promotion across the buying journey—from homepage banners to in-store screens. As brands invest more in first-party data, these ecosystems will become highly lucrative. Expect AI-driven retail media platforms to automate ad delivery based on inventory, promotions, and consumer behavior. For retailers, this represents a high-margin revenue stream that complements traditional sales.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #18. Personalization Renaissance in Marketing

 

We’re in the midst of a “personalization renaissance,” driven by advancements in AI and data analytics. Customers now expect individualized experiences across channels—emails tailored to behavior, in-app content reflecting past purchases, and ads adjusted to browsing history. Omni channel strategies allow these personalization tactics to stay consistent from screen to store.

Brands that invest in real-time customer data platforms will lead this evolution. Personalization isn’t just about targeting—it’s about enhancing value with relevance. In the near future, expect predictive personalization that anticipates needs before the customer expresses them. The companies that master this will deliver experiences that feel intuitive rather than intrusive.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #19. Unified Customer Journeys Build Trust and Loyalty

 

Consistent, unified customer journeys help build long-term trust and loyalty. Consumers feel more valued when their interactions are remembered and respected across channels—whether it’s starting a return online and finishing it in-store, or getting consistent pricing across mobile and desktop.

Fragmented experiences often lead to friction and drop-off. In contrast, unified journeys encourage repeat engagement and long-term brand attachment. The future of omni channel loyalty will include cross-platform rewards, smart recognition across devices, and adaptive content strategies. Brands that unify data, teams, and messaging around the customer—not the channel—will thrive. The loyalty landscape is shifting from transactional to relational.

TOP OMNI CHANNEL MARKETING STATISTICS 2025 #20. Ethical Data Practices Influence Consumer Trust

 

81% of consumers say how a brand uses their data affects how much they trust that company. Ethical data practices—such as transparency, control, and clear value exchange—are becoming core brand differentiators. With increasing concerns around surveillance and misuse, brands must tread carefully when building omni channel profiles.

Gaining consent is no longer a checkbox—it’s part of the customer experience. Consumers are more likely to engage if they understand how their data enhances their journey. In the future, we’ll see data ethics move from legal compliance to a central brand value. Companies that embed transparency into every touchpoint will gain not just trust, but loyalty.

The Future of Customer Connection Lies in Integration

 

Omni channel marketing is no longer a forward-looking concept—it’s the foundation of how successful brands operate today. These statistics reveal that integrated customer experiences not only increase conversions but also drive long-term loyalty and trust. As technology advances and consumer behavior becomes more fluid, businesses must commit to creating seamless, personalized journeys across all platforms. From AI-powered support to zero-party data strategies, the tools are already available to deliver the kind of interactions modern shoppers expect.

What will separate thriving brands from the rest is their ability to unify these tools into a cohesive strategy that treats every touchpoint as part of a single conversation. In the years ahead, brands that prioritize alignment across digital, mobile, and in-store experiences will not only stay relevant—they’ll lead. Investing in omnichannel infrastructure today is the clearest path to building lasting relationships tomorrow.

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