PROBLEM: Bvlgari wanted to showcase its jewelry, handbags, and accessories while simultaneously promoting its new Bvlgari resorts. The objective was to position Bvlgari as a luxury lifestyle brand by having influencers experience the resorts while styling and integrating the fashion and accessories into their own personal content.

The campaign centered around six influencers from different parts of the world traveling across Bali, Dubai, and Milan, each documenting the Bvlgari lifestyle through their resort and fashion experiences.

SOLUTION: Amra & Elma contracted influencers to travel from the United States to Bali, Dubai, and Milan to style, photograph, and share Bvlgari jewelry, handbags, and accessories. Amra & Elma also collaborated with professional photographers to support the creation of editorial-style content that captured the Bvlgari lifestyle within the context of each destination.

In Dubai, we traveled into the desert to produce content for the Serpenti collection. In Milan, we produced an editorial featuring the diamond Serpenti jewelry collection while reimagining the iconic Bvlgari imagery associated with Elizabeth Taylor. The Milan editorial also incorporated Bvlgari handbags and sunglasses.

STATS: 4.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience