PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. The objective was to engage leading New York fashion influencers and have them wear Pronovias cocktail dresses while attending the unveiling of the brand’s latest bridal collection.

SOLUTION: Amra & Elma contracted influencers to style, photograph, and share a variety of Pronovias cocktail dresses across social media. Influencers captured content while wearing the dresses at iconic New York City locations, creating aspirational lifestyle imagery aligned with the elegance of the Pronovias brand.

Content was strategically published before, during, and after the Pronovias presentation to extend visibility around the collection launch and reinforce the glamour and sophistication associated with the brand.

STATS: 6 influencers; 100+ brand post tags as a result of the campaign; 150K+ posts engagement; 4M+ reach