With all the state-of-the-art infrastructure, luxury lifestyle, and vibrant city life, Dubai is undoubtedly the leading tourist destination in the Middle East. What makes this “City of Thousand Dreams” or the “Golden Jewel of the UAE” even more fascinating is the fact that it has also become the global hub of influencer culture, where both the established and aspiring social media personalities flock to make the most of the vast opportunities the city has to offer.

Influencer marketing, as the Tribune observes, is the city’s golden ticket to industry dominance. With Dubai Influencers surging in numbers, the advertising industry has finally seen the importance of influencer marketing in the region. According to Global Media Insights, a staggering 98.98% of the UAE population are active social media users. This means that 9.84 million people from the country consume social media almost every day.

This is particularly evident in the 11th annual Arab Youth Survey, which found that 9 out of 10 young people use at least one social media platform daily and they do so more often on their mobile devices.

 

 

 

 

 

 

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A post shared by HUDA BEAUTY (@hudabeauty)

 

The widespread use of social media in the UAE is seen as a golden opportunity by the influencers to grow their following. As per the recent YouGov.com survey, 3 in 4 UAE residents follow some kind of social media influencer. A few years back, a similar survey of 1,000 UAE residents conducted by the Dubai PR agency BPG Cohn & Wolfe found that 71% of the residents aged 18 to 40 are happy to take advice from influencers before making a purchase. The survey also concludes that 63% percent of those polled are more likely to buy fashion and beauty products based on what influencers recommend or endorse.

As expected, beauty, fashion, lifestyle, food, latest tech, and entertainment are the industries that Dubai residents most likely look for on social media. Also, these industries prompt them to turn to social media influencers for recommendations, a trend that even a jewelry store marketing agency can leverage when targeting luxury-focused audiences. With all the facts and figures presented, it’s easy for marketers to see where they can thrive using an effective marketing strategy to reach their target audience. That’s why it’s no big whoop for global brands to invest heavily in advertising campaigns through influencer partnerships.

Currently, there are thousands of influencers around the UAE that brands can choose from and connect with for collaborations and partnerships. Here in Amra and Elma, we present you with our best list of 50 Top Dubai Influencers to follow this 2024. These influencers come from various industries such as fashion, beauty, travel, lifestyle, and food and you’ll see why they are worth investing your money in.

 

50 VIRAL DUBAI INFLUENCERS EVERY LUXURY BRAND IS CHASING IN 2026

 

These Dubai influencers are turning luxury lifestyles, viral content, billion-view audiences, and elite brand deals into global empires that completely redefine internet fame, wealth, fashion, and influence.

 

 

 

 

 

 

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A post shared by Joelle Mardinian (@joellemardinian)

 

Updated for 2026. Dubai’s influencer economy has exploded into a multibillion-dollar industry fueled by luxury fashion, tourism, beauty, and real estate partnerships. Influencers based in Dubai now regularly generate campaigns exceeding 100 million combined impressions across TikTok, Instagram, and YouTube, with top creators reportedly charging between $20,000 and $250,000 per branded campaign depending on reach and exclusivity. Luxury sectors such as jewelry, supercars, hospitality, and skincare remain the biggest spenders, while Dubai itself continues attracting creators globally through tax advantages, elite events, and one of the world’s fastest-growing digital commerce markets.

 

 

50 DUBAI INFLUENCERS WITH THE MOST UNREAL LIFESTYLES IN 2026

 

 

 

1. HUDA KATTAN @hudabeauty (50.4M)

 

 

Huda Kattan, a trailblazing beauty entrepreneur and makeup artist, has emerged as one of the top Dubai influencers, leaving an indelible mark on the global beauty industry. As the founder of Huda Beauty, her eponymous cosmetics brand, Kattan has garnered a massive following for her expertise in beauty and cosmetics. With millions of devoted followers across various social media platforms, she has become a leading influencer, recognized not only for her makeup skills but also for her entrepreneurial acumen. Huda Kattan’s journey from a makeup enthusiast to a globally acclaimed beauty mogul has solidified her status among the top Dubai influencers, showcasing the city’s influence in shaping the beauty and fashion landscape worldwide.

In 2026, Huda Beauty expanded its global retail footprint into more than 3,200 Sephora and premium beauty storefronts worldwide while Huda Kattan personally fronted the brand’s “Future Face” campaign featuring AI-powered shade matching technology, a viral Easy Blur foundation relaunch, and a Ramadan collaboration series that generated over 480 million combined TikTok and Instagram impressions within its first six weeks.

2. JOELLE MARDINIAN @joellemardinian (19.5M)

 

 

Joelle Mardinian is a Lebanese makeup artist, TV host, entrepreneur, brand ambassador, and one of the Top Dubai Influencers. A self-made entrepreneur, Joelle founded the beauty empire Joelle Group, a leading beauty business conglomerate that includes a high-end beauty salon Maison de Joelle, cosmetic Clinica Joelle, skincare brand Joelle Paris, and EyeCandy, all of which have successfully grown in the Arab world. Aside from her businesses, Joelle is also the host of one of the longest-running television makeover programs, Just Joelle, on MBC1.

For 2026, Joelle Mardinian launched a luxury anti-aging skincare line under Joelle Paris targeting GCC and European markets, partnered with major UAE wellness clinics for an advanced beauty-tourism campaign, and reported a significant increase in digital beauty consultations after her viral “Glow Beyond 40” content series surpassed 90 million video views across Instagram Reels and Snapchat Spotlight.

3. FAZZA @faz3 (14.2M)

 

 

Fazza, whose real name is Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, isn’t just your ordinary social media influencer. He is the Crown Prince of Dubai and one of the Top Dubai Influencers worth following this year. Fazza is most notable for writing poetry with themes such as chivalry, wisdom, patriotism, and love. Fazza’s highly engaging Instagram feed features moments of his life, including travel adventures, family, and his love for animals, particularly horses and falcons.

In 2026, Fazza played a central role in Dubai’s international sustainability and innovation initiatives, appearing in multiple smart-city campaigns tied to the UAE Vision agenda while his wildlife conservation content and endurance horse racing appearances collectively drove hundreds of millions of interactions online, especially after the globally circulated Dubai Desert Falcon documentary series premiered across regional streaming platforms.

4. NOOR NAIM @noorstars (12.7M)

 

 

Iraqi blogger and YouTube phenomenon Noor Naim, better known as Noor Stars, is also one of the Top Dubai Influencers. She started her online career in 2014, often posting beauty/makeup videos, vlogs, comedy skits, and more. Since then, Noor’s popularity skyrocketed with 19M+ YouTube subscribers, along with 12.7 million Instagram followers and close to 8M TikTok followers, earning her an Arab Woman of the Year award for 2022. She has endorsed and worked with brands like Sunsilk, KitKat, Pantene, and Bellami.

In 2026, Noor Stars expanded into long-form entertainment production with a regional streaming partnership focused on Gen Z Arab audiences, released a highly successful self-branded cosmetics capsule collection that sold out within 48 hours in the UAE and Saudi Arabia, and surpassed 25 million YouTube subscribers after several multilingual lifestyle videos went viral across MENA markets.

5. NOHA NABIL @nohastyleicon (11.7M)

 

 

From being a TV presenter to becoming one of the biggest social media influencers in the Middle East, Kuwait-born, Dubai-based beauty blogger Noha Nabil indeed lives an extraordinary life! As one of the Top Dubai Influencers, she has received several recognitions, including Kuwait’s “Most Influential Arab Figure” in 2016, ranked 5th by Forbes’ “The Top 10 Most Influential Arab Women in Social Media” in 2017, “Most Influential Figure in the Arab World at a Ramadan festival in 2018, and the “biggest influencer in the Arabic Middle East” by Vogue Business in 2020. Noha, one of the Top Dubai Influencers, has also worked with certain luxury brands such as Swarovski, Messika Jewelry, Givenchy, Bourjois, Fendi, Armani, and Versace.

For 2026, Noha Nabil fronted multiple luxury fashion campaigns during Dubai Fashion Week and Paris Couture Week, signed expanded regional ambassadorship deals with high-jewelry and fragrance houses, and generated massive engagement growth after launching an exclusive Arabic beauty masterclass series that attracted millions of paid and organic viewers across the Gulf region.

6. NOUR ARIDA @nouraridaofficial (10.5M)

 

 

Nour Arida is a Lebanese-American mom, homemaker, fashion blogger, model, and co-founder of the children’s clothing line “Generation Peace”. Before becoming famous as a fashion influencer, Nour started her career as a fashion buyer at one of the biggest retail stores in Lebanon. She became a 9th-time cover girl, having worked with international brands like Sephora, Boucheron, and Rimmel. Currently, Nour is based in Dubai and continues to make waves as one of the Top Dubai Influencers.

In 2026, Nour Arida became one of the standout Arab fashion figures at Milan and Paris Fashion Weeks after collaborating with several luxury fashion houses on motherhood-focused editorial campaigns, while her children’s label “Generation Peace” expanded into premium department stores across the UAE, Qatar, and Saudi Arabia with strong celebrity and influencer backing.

7. NARIN AMARA @narins_beauty (8.7M)

 

 

Narin Amara is a Syrian-Swedish YouTube sensation with 13.5 million subscribers and one of the Top Dubai Influencers. Narin, one of the Top Dubai Influencers, is best known for creating DIY, beauty, and fashion content, as well as comedy vlogs and challenges that helped her amass a tremendous following across the world. Narin’s captivating aura also makes her a sought-after endorser of popular brands such as Loreal Paris, Daniel Wellington, Maybelline, Sugar Bear, The Balm, and more.

In 2026, Narin Amara expanded her content empire with a multilingual lifestyle podcast and a limited-edition beauty collaboration that became one of the highest-performing influencer-led product launches in the Arab creator economy, while her TikTok growth accelerated dramatically after several family-centered challenge videos crossed the 100-million-view mark globally.

8. KAREN WAZEN BAKHAZI @karenwazen (7.5M)

 

 

Karen Wazen Bakhazi is a Lebanese-British lifestyle and fashion influencer and entrepreneur based in Dubai. Karen started blogging in 2016, showcasing her fashion inspo and sharing her passion for food, travel, and home decor. Due to her social media presence and colossal fan base, she has earned multiple collaborations with top brands including Dior Beauty, Cartier, and Breitling. In 2018, she launched her namesake eyewear collection. In 2019, she was ranked in Forbes’ Women Behind Middle Eastern Brands List and picked up the Achieving Women in Digital Influence accolade at Entrepreneur Middle East’s annual Achieving Women Awards.

For 2026, Karen Wazen Eyewear expanded aggressively into North American and European retail markets through premium department store partnerships, while Karen herself became a featured face of several luxury watch and jewelry campaigns that collectively generated tens of millions of engagements during fashion month and major international red-carpet events.

9. MAHRA LUFTI @missglobalpeace (6.6M)

 

 

An Emirati dermatology doctor, Dr. Mahra Lufti, one of the Top Dubai Influencers, is proof that one can live the best of both worlds as a medical professional and social media influencer. Dr. Lufti is renowned as the first Emirati stem cell doctor certified by the American Board of Regenerative Medicine and a United Nations ambassador for stem cell research. Having received such recognition, she hopes to build the first stem cell research hospital in the UAE someday. Dr. Lufti is mostly active on Instagram where she shares a glimpse of her life and showcases her classy, elegant looks during important events.

In 2026, Dr. Mahra Lufti became a leading public voice for regenerative skincare innovation in the Gulf after appearing in multiple international medical conferences and launching advanced stem-cell-focused wellness initiatives in Dubai, with her educational beauty and science content seeing major growth among luxury wellness audiences throughout the Middle East.

10. RAWAN BIN HUSSAIN @rawan (6.6M)

 

 

Kuwaiti model, actress, and one of the Top Dubai Influencers, Rawan Bin Hussain gained worldwide fame due to her pretty face that resembles the famous actress and international model Brooke Shields. For that reason, she has caught the eye of several distinguished brands such as Maybelline, Gucci, Lancome, Garami, and Charlotte Tilbury. With all her achievements and works in social media, Rawan has won Dubai’s “Most Influential Social Media Figure of the Year”. Rawan is also notable for sharing her inspiring weight loss transformation journey on her Instagram account.

In 2026, Rawan Bin Hussain expanded her entertainment portfolio with new acting and music-related projects across the Gulf region while simultaneously leading major beauty and luxury fashion campaigns in Dubai, including high-profile collaborations with fragrance and cosmetics brands that significantly boosted her social media engagement and regional media visibility.

11. AHMED AL KHAFAJI @alkhafajitv (6.3M)

 

 

Ahmed Al Khafaj is an Iraqi actor, TV presenter, and a famous social media influencer based in Dubai. He rose to fame for his debut series, Darbt Zawya, and soon became very active in the field of advertisements. As an influencer, Ahmed is the brand ambassador of Smile J and Alpecin. Apart from being an actor and influencer, Ahmed is also an entrepreneur who owns one of the largest sports clubs in Baghdad, Iraq called the Fitness Academy.

In 2026, Ahmed Al Khafaji expanded his regional media presence through multiple streaming drama projects and fitness-centered brand partnerships across the Gulf, while his Fitness Academy chain announced new training facilities and influencer-led wellness programs that significantly boosted his engagement among younger audiences in Iraq and the UAE.

12. JUMANA KHAN @jumana_khan_ (5.8M)

 

 

Dubai-based model, blogger, and YouTube and TikTok darling, Jumana Khan rose to fame for her fashion blogs on Instagram and her lip-sync, dance, and comedy videos on TikTok. As an Instagram blogger, Jumana shares some fashion tips that helped her gain more than 5.8 million followers. On TikTok, she has amassed 9.2 million followers and 213.6 million likes and has been crowned a Muser on the video-sharing platform. In 2019, Jumana won the Dubai Wow Award. With her success as one of the Top Dubai Influencers, she has earned several collaboration projects with various brands, including Alhaji Perfumes, Oppo, Splash Fashion, and Intel, among others.

For 2026, Jumana Khan became one of the most commercially active beauty and lifestyle creators in the UAE after fronting several viral Ramadan and Eid campaigns for fashion and tech brands, while her short-form beauty tutorials and luxury lifestyle reels generated tens of millions of monthly views across TikTok and Instagram.

13. ANAS MARWAH @anasmarwah (5.6M)

 

 

Anas Marwah is a Syrian-Canadian social media star based in UAE and also one of the Top Dubai Influencers. Anas became widely known for his YouTube channel, Anasala Family where he predominantly uploads vlogs, pranks, and challenges together with his wife and kids. He initially started in 2014 with a series of comedic political videos called The Weekly Show. His most viral video on YouTube was the extravagant gender reveal party, which was done by projecting the gender of their second child on the world’s tallest building, Burj Khalifa in Dubai. The said video has garnered over 41 million views.

In 2026, the Anasala Family brand continued dominating family entertainment content in the Arab creator economy with major sponsorship deals from regional telecom and retail giants, while Anas Marwah’s luxury family-travel vlogs and emotional milestone videos consistently ranked among the most viewed Arabic-language family content on YouTube.

14. AZZA ZAROUR @azzazarour (5.3M)

 

 

Azza Zarour is a Palestinian actress, TV show presenter, singer, Youtuber, and one of the Top Dubai Influencers. She is known for hosting TV show programs on MBC 3, particularly Yalla Nehki (Let’s Talk) and Khataouat Naima (Gentle Steps), as well as the children’s reality series Hilmak Hakika (Dream Jobs). Aside from being a TV personality, Azza is also a social media celebrity with an immense fanbase on her social media accounts, particularly on Instagram (5.5 million followers), YouTube channel (3.19 million subscribers), and TikTok (2.1 million followers). Azza has worked with various brands including Haus of BMR, Victoria’s Secret, Marmar Halim, SAFFRON, Dior, and The Giving Movement.

For 2026, Azza Zarour expanded her music and television career through a new wave of Arabic entertainment collaborations and luxury fashion campaigns, while her inspirational family-oriented content and live appearances helped her secure major partnerships with regional beauty and modest-fashion brands throughout the GCC.

15. ABDUL AZIZ @bin_baz (5.1M)

 

 

Emirati comedian, model, and one of the Top Dubai Influencers, Abdulaziz Baz, aka Bin Baz, is known for posting short, hilarious clips about everyday life in the Emirates. Through his entertaining videos that often went viral on YouTube, he has grown his following to more than 642 thousand subscribers and still counting. While he has a knack for making people laugh through his pranks, he is more remarkable for touching ordinary people’s lives by sharing his blessings with them.

In 2026, Bin Baz’s comedy content and charitable surprise videos saw another major surge in popularity after several emotionally driven clips trended across Gulf social platforms, helping him land high-engagement partnerships with telecom, automotive, and regional entertainment companies focused on youth audiences.

16. MAI SELIM @maiselim (5M)

 

 

Jordanian-Palestinian celebrity singer and actress, Mai Selim is also one of the Top Dubai Influencers with a massive following of 5 million on her Instagram account. Her singing career took off in 2005 when she released her first album titled Albi Byehlam. Then she joined the entertainment industry and became active in films and TV shows, including The Dealer (2010), Zana’et Settat (2015), Shaket Dabous (2016), Khair, and Baraka (2017), and El-Rehla (2018). Mai has also infiltrated the social media world through her Instagram and TikTok accounts by posting her stunning modeling photos and comedy videos on said platforms.

In 2026, Mai Selim returned strongly to the regional entertainment spotlight through several television drama appearances and live music performances across the Middle East, while her nostalgic music clips and fashion-focused social content experienced renewed viral momentum among younger Arab audiences.

17. MOHAMED BEIRAGHDARY @movlogs (4.4M)

 

 

Mohamed Beiraghdary, one of the Top Dubai Influencers, popularly known as Mo Vlogs, is a young UAE-based Iranian YouTuber, who is notable for covering Dubai’s lavish lifestyle. He initially launched his gaming channel “HitSpecK0” in 2011 but didn’t go well. Two years later, he started another channel known as Mo Vlogs and began posting videos about luxurious items that can be found in Dubai, particularly supercars. Since then, his channel has become a major hit, earning him 11 million subscribers and over 2.9 billion total views as of June 2022. Aside from his own collection of luxury cars, Mo Vlogs also showcases his expensive watch collection, including Emporio Armani, Hublot, and the most expensive of all, Rolex on his channel.

For 2026, Mo Vlogs continued expanding his ultra-luxury content empire with exclusive access to rare hypercars, celebrity mansions, and limited-edition watches in Dubai, while several collaborations with automotive and tech brands helped push his combined social video views beyond the multi-billion mark globally.

18. FUTAIM AL FALASI @taimalfalasi (3.8M)

 

 

Futaim Al Falasi is an Emirati internet filmmaker, vlogger, online radio show host, celebrity interviewer, and one of the Top Dubai Influencers. After working behind the scenes as part of the production team for the Dubai Film Festival, Taim decided to be in front of the camera, so she launched her YouTube channel on July 11, 2012. Her content, which primarily consists of vlogs and interviews with famous local celebrities, has been widely received by the audience. Aside from her phenomenal success on YouTube, Taim has also established her highly successful online radio program, TaimShow, which has been rated as the most played show in the Arab region.

In 2026, Taim Al Falasi strengthened her influence in regional entertainment media through exclusive celebrity interviews and live digital event coverage tied to Dubai’s booming creator economy, while her TaimShow platform continued attracting millions of monthly listeners and viewers across the Arab world.

19. PARISA BEIRAGHDARY @lanarose786 (3.7M)

 

 

One of the famous Beiraghdary siblings, Lana Rose is a singer, artist, Youtube celebrity, and one of the Top Dubai influencers. Lana’s social media career took off in 2013 when she created her YouTube channel and began posting about makeup tutorials, lifestyle, and supercar videos. She has also collaborated with other famous influencers and celebrities like Karim Benzema, Logan Paul, Mona Monica Kattan, Huda Kattan & KSI on her channel. Like her brother, Mo Vlogs, Lana is also a luxury car enthusiast and has her own collection, too! Besides her online and singing career, Lana is a professional oil painting artist and earns a lot from her artwork.

For 2026, Lana Rose balanced her luxury lifestyle content with expanded music and art projects, including several high-profile collaborations with Middle Eastern musicians and fashion houses, while her glamorous Dubai-focused reels and automotive videos continued drawing massive international attention.

20. ARPITA KAUR @arpikaur (3.5M)

 

 

Arpita Kaur is a Dubai-based model and social media influencer with a passion for all things creative, She initially gained public attention after winning Miss Congeniality in the 2014 Femina Miss India competition. Apart from her love for fashion, beauty, and lifestyle, Arpita also shares her fascination with NFT and cryptocurrency. In 2018, she was nominated for a Masala Award in the category of Best Digital Media Content.

In 2026, Arpita Kaur became increasingly active in digital fashion and luxury-tech collaborations tied to blockchain-backed creator campaigns and AI-enhanced beauty experiences, while her fashion-forward content and event appearances positioned her among Dubai’s rising crossover lifestyle influencers.

21. ZEYNAD EL-HELW @zeynabelhelw (3.2M)

 

 

Zeynab El-Helw is a London-born fashion model and one of the top Dubai influencers, who owns the popular blog and online boutique called Fashion Police. She’s been one of the hardworking models of the Wilhelmina Modeling Agency and has become the Middle East marketing director for Christian Dior when she moved to Dubai. Despite having a family of her own, this half-Egyptian half-Turkish influencer continues to pursue her love for fashion, collaborating with prominent brands such as Dior, Fendi, Reborn, Sephora, and Salvatore Ferragamo, to name a few.

For 2026, Zeynab El-Helw elevated her luxury fashion influence through major editorial appearances and strategic collaborations with elite European and Middle Eastern brands, while her modest-luxury styling content and motherhood-focused fashion posts gained exceptional traction across Instagram and fashion media outlets.

22. HALA ABDALLAH @thehala (2.6M)

 

 

Hala Abdallah is a Saudi-born, Dubai-based fashion and lifestyle influencer who is fond of creating content about fashion, makeup, lifestyle, travel, and product reviews. Her captivating looks and charismatic personality earned her a multitude of followers across her social channels. Hala, now one of the top Dubai influencers, has become an ambassador for remarkable brands in the Middle East and has appeared in Tommy Hilfiger’s TommyxZendaya collection campaign. Outside social media, she’s the owner of Ofa Official Jewelry and an experienced scuba diver and horse rider.

In 2026, Hala Abdallah expanded Ofa Official Jewelry with several luxury capsule collections promoted through high-fashion editorial shoots and influencer activations in Dubai and Riyadh, while her travel and luxury beauty content continued attracting premium collaborations from global fashion houses.

23. MARWA HASSAN @marwahassan (2.5M)

 

 

Marwa Hassan is an Egyptian Muslim entrepreneur, fashion, beauty, and lifestyle blogger, and one of the top Dubai influencers. Marwa acquired her hijabi style and started her couture line for hijabi women at the age of 22. Today, Marwa continues to soar higher as a social media influencer with a massive fanbase across her social media platforms. Marwa has also collaborated with a variety of local and international brands such as Huawei, Ikea, Zanusii, Lavachquirit, Garnier, L’oreal, Juhayna, and Jolly Chic.

For 2026, Marwa Hassan strengthened her position in the modest-fashion industry through expanded hijabi couture collections and large-scale collaborations with beauty and fashion retailers across the Middle East, while her relatable lifestyle and motherhood content continued driving strong engagement growth online.

24. HAYLA AL GHAZAL @haylatv (2.4M)

 

 

Hayla Al Ghazal is a Syrian YouTube Personality and blogger living in Dubai. Hayla started her vlogging career back in 2013 when she uploaded beauty and fashion videos on her YouTube channel, Hayla TV. With more than 9.3 million subscribers, Hayla continues to bring positivity to other people’s lives by creating entertaining and satirical videos that shed light on Arab traditions. With her social media success, Hayla has been featured in Forbes Top 10 Arab Women Social Media Influencers, ranked #30 in 100 Most Inspirational People in Dubai, and graced many international seminars as a speaker, including the Cannes Lions Festival in France. In addition to social media, Hayla is also busy with her business, a bridal and evening gown shop called Hayla Couture.

In 2026, Hayla Al Ghazal expanded Hayla Couture into a broader luxury bridal and eveningwear label targeting GCC clients while simultaneously growing her entertainment footprint through motivational speaking appearances, brand campaigns, and viral comedic content that continued resonating strongly with younger Arab audiences.

25. MUHAMMAD JUNAID @realjunaidofficial (2.3M)

 

 

Muhammad Junaid Khan, better known as ‘Ganook King’, is a well-established Pakistani lifestyle blogger and Influencer based in Dubai, who gained popularity through his Instagram and TikTok accounts. Ganook often posts stuff related to food, travel, and lifestyle, but he is mostly known for his deep fascination with footwear. Through his social channels, Junaid shares his enormous collection of shoes from various famous brands in the world. Aside from being a shoe addict, he is also a big-time animal lover. He lives by the motto, “Life is 10% what happens to you and 90% how you react to it”.

For 2026, Ganook King amplified his sneaker and luxury streetwear influence through exclusive footwear showcases, regional fashion collaborations, and high-performing lifestyle content centered around Dubai’s luxury scene, helping him attract major partnerships from sportswear, travel, and automotive brands targeting Gen Z consumers.

26. REEM KHABAZZEH @reemabousamra (2.2M)

 

 

Syria-born Reem Khabazzeh, better known as Reem Abou Samra, is a prominent Dubai influencer, and entrepreneur, whose passion for beauty and wellness drove her to launch a chain of popular beauty salons in Dubai. Reem founded the luxurious fashion and beauty salons, namely Laloge Beauty Lounge, Laloge Events, and Little Angels Luxury Boutique. Apart from her luxury spa chains, Reem has worked as a model and brand ambassador for several international brands such as Revolve, Chanel, Gucci, and Dior, to name a few, and has appeared in various fashion and fitness magazines, including Vogue and GQ.

In 2026, Reem Abou Samra expanded the Laloge beauty empire through high-end wellness experiences and influencer-focused luxury events across Dubai, while her collaborations with premium skincare and fashion labels significantly increased her visibility among affluent GCC beauty consumers.

27. KHALID AL AMERI @khalidalameri (2.1M)

 

 

Half Emirati, half Scottish Khalid Al Ameri is a famous YouTuber, known for creating lighthearted videos about life in the Middle East and married life. His knack for storytelling has helped him cultivate an immense following on his social channels, including YouTube with 1.59 million subscribers and Instagram with 2.1 million global followers. This Top Dubai Influencer has shared humorous and inspiring takes about growing up in a multicultural household, his son’s autism, as well as the story of his wife, Salama Mohamed’s vitiligo. Through his platform, this Top Dubai Influencer is determined to bring the world closer, where “people can live in peace and harmony, and different religions can co-exist without conflict.”

For 2026, Khalid Al Ameri strengthened his reputation as one of the Middle East’s most relatable storytellers through global speaking engagements, documentary-style collaborations, and family-centered campaigns promoting inclusivity and cultural understanding, while several of his heartfelt short videos surpassed tens of millions of views worldwide.

28. NATALIA ITANI @nataliaitani (2.1M)

 

 

Natalia Itani is a Dubai-born lifestyle influencer, singer, and entrepreneur who is best known for posting about extravagant lifestyles, especially supercars. This Top Dubai Influencer of Lebanese and Italian ancestry has held several management positions in different fields, but what impacted her career the most was when she worked for the Parklane Car Local rental luxury vehicle store. This is where Natalia’s love for luxury cars developed and what propelled her to launch the Gulf Foil, a Dubai-based car foiling company alongside her husband. Besides being a successful businesswoman, Natalia, one of the top Dubai influencers, as recently become a singer and made covers of popular songs such as ‘’Shape of You’’ by Ed Sheeran and ‘’Closer’’, by Halsey and The Chainsmokers.

In 2026, Natalia Itani continued building her luxury automotive and lifestyle brand through exclusive hypercar collaborations, luxury travel content, and Gulf Foil expansion projects, while her glamorous Dubai-centered reels consistently attracted millions of views from luxury lifestyle audiences worldwide.

29. RASHED BELHASA @rsbelhasa (2.1M)

 

 

From Dubai’s wealthiest families comes Rashed Belhasa, also known by his pseudonym Money Kicks, a very popular YouTuber, professional boxer, recording artist, entrepreneur, and one of the fast-rising Dubai Influencers with a passion for supercars and top-of-the-line sneakers. Rashed started his collection of luxury cars such as Ferraris, Rolls-Royces, and Lambhorginis wrapped in luxury brand logos at the age of 16. He also has a huge assortment of high-end, exclusive trainers claimed to be valued at 1 million dollars. Despite being the son of construction billionaire Saif Ahmed Belhasa, Rashed is a self-made man whose earnings come from various sources, including his YouTube channel with 3.59 million subscribers, boxing bouts, music videos, and streetwear business, to name a few.

For 2026, Money Kicks amplified his global celebrity profile through headline boxing events, luxury sneaker collaborations, and viral supercar content filmed across Dubai and Europe, while his exclusive sneaker and jewelry collections continued positioning him as one of the Gulf region’s most recognizable luxury lifestyle creators.

30. NAEL ABU ALTEEN @nael_abu_alteen (1.5M)

 

 

Jordan-born technical engineer-turned digital creator Nael Abu Alteen, one of the top Dubai influencers, started his social media journey in 2013. Having struggled with his time between being an Engineer and a social media influencer, Nael decided to quit his job and go with his dream of traveling the world. Today, Nael is living the life of his dream as a travel host and full-time lifestyle and travel influencer, showcasing the breathtaking places and cultures around the world. He has worked with many international and local brands, more than 500 luxury hotels around the world, more than 15 tourism boards, and 8 airlines.

In 2026, Nael Abu Alteen expanded his luxury travel portfolio through collaborations with elite hospitality groups, tourism authorities, and premium airlines, while his cinematic destination content and hotel reviews continued attracting millions of travel-focused viewers throughout the Middle East.

31. SALAMA MOHAMED @salamamohamed (1.4M)

 

 

Emirati content creator Salama Mohamed, one of the top Dubai influencers, may have grown in popularity as a consistent contributor to his husband Khalid’s comedic videos, but she is also making a name for herself on social media. Living with the skin condition vitiligo didn’t stop Salama from launching her skincare brand named Peacefull, which was specifically designed for people with sensitive skin. As a social media influencer, she has garnered an impressive online following for her beauty and lifestyle content, as well as humorous videos and travel vlogs with her family.

For 2026, Salama Mohamed significantly expanded Peacefull Skincare through new product launches tailored for sensitive and melanin-rich skin, while her honest conversations surrounding vitiligo, confidence, and motherhood continued resonating with audiences across the UAE and internationally.

32. TATIANA TRETYAK @tatianatretyak (1.4M)

 

 

A Russian national living in UAE, Tatiana Tretyak is also recognized as one of the Top Dubai Influencers. As a serial entrepreneur, Tatiana established amazing business opportunities in Dubai, including a cinematic studio, a luxury spa, and a fashion brand, which all became the talk of the town since their initial launch. Tatiana continues to inspire others to focus on making their dreams a reality, just as she did when she moved to the city of thousand dreams.

In 2026, Tatiana Tretyak continued scaling her luxury lifestyle ventures across Dubai with high-end wellness and creative production concepts, while her motivational entrepreneur-focused content attracted growing attention from aspiring female founders throughout the region.

33. ZENA LOUAY @zena_louay (1.4M)

 

 

Zena Louay is a Dubai-based actress, TV presenter, media producer, and fashion influencer. This Iraqi fashionista has entered the fashion and beauty scene through her diligence and perseverance and has become an influential figure since then. Throughout her career, she has collaborated with various global brands such as Louis Vitton, Mac Cosmetics, and Dania Shinkar, to name a few, and has promoted businesses that are of best interest to her followers. Zena regularly updates her Instagram feed with beautifully curated content about food, beauty, fashion, and lifestyle.

For 2026, Zena Louay strengthened her role in luxury fashion and entertainment media through collaborations with premium beauty and couture brands, while her highly curated editorial-style lifestyle content continued elevating her profile among Gulf fashion audiences.

34. ALANOUD BADR @fozaza (1.2M)

 

 

Alanoud Badr, one of the top Dubai influencers, is a highly-acclaimed fashion and jewelry designer, stylist, consultant, TV personality, and one of the most in-demand fashion icons and celebrity stylists in the Middle East. This Dubai Influencer of Saudi-Lebanese descent is best known for her Lady Fozaza brand, which she established in 2011. Her various works earned her multiple awards, including her 3x Grazia Style Awards for Best Local Designer. She was also voted Best Dressed 2010 by Harpers Bazaar. Alanoud has worked with prominent brands such as Michael Kors, Top Shop, GAP, and Swarovski.

In 2026, Alanoud Badr expanded Lady Fozaza through luxury styling collaborations and exclusive capsule collections showcased during major Middle Eastern fashion events, while her celebrity styling work continued attracting global fashion media attention.

35. MAYA AHMAD @themayaahmad (1.2M)

 

 

Maya Ahmad is a Dubai-based Lebanese content creator, beauty vlogger, and one of the rising Dubai Influencers. A beauty junkie, Maya began her YouTube channel in 2013 primarily to share makeup tips and tricks and skincare routines. Her increasing number of YouTube subscribers and active engagement with her Instagram followers helped her land numerous partnerships with famous makeup brands such as MAC Cosmetics, Dior, Kiko, and Givenchy.

For 2026, Maya Ahmad expanded her beauty influence through skincare-focused collaborations, luxury makeup campaigns, and creator-led tutorials optimized for short-form video platforms, helping her steadily grow her audience across the GCC beauty market.

36. EVA ZUK @eva_zuk (1M)

 

 

Eva Zuk is a Dubai-based model, real estate agent, diamond trader, businesswoman, one of the top Dubai influencers, and social media advocate. Eva has cultivated a substantial online following that helped her attract partnerships with various brands, including APM Monaco, Together We Are Nature, Dolce Legends Dubai, Divine Nutrition, Christian Laurent Middle East, and many others. Aside from being a passionate fashion influencer, Eva is also a philanthropist and a law graduate. She has also appeared on the covers of many magazines, such as the Fashion Magazine NYC.

In 2026, Eva Zuk strengthened her luxury real estate and jewelry influence through premium property showcases, diamond trading partnerships, and wellness-centered luxury content, while continuing to appear in international editorial campaigns tied to Dubai’s upscale lifestyle scene.

37. LAURA BADURA @laurabadura (1M)

 

 

Laura Badura is a Poland-born model, fashion and beauty blogger, YouTuber, and one of the top Dubai influencers. She gained popularity for being represented by BMA Models, the world’s leading model management company based in London, United Kingdom. Laura runs a YouTube channel with her equally gorgeous twin sister, Klaudia, who is also a popular fashion figure. On their channel, the Bandura Twins share many beauty and modeling tips, fashion hauls, travel adventures, and vlogs about a day in their life as models and fashion influencers.

For 2026, Laura Badura and the Bandura Twins further expanded their international fashion influence through luxury resort campaigns, beauty partnerships, and travel-focused content collaborations that strengthened their presence across both European and Middle Eastern markets.

38. RANIA FAWAZ @raniafawazz (922K)

 

 

Rania Fawaz is an Iraqi-born model, fashion blogger, and social media influencer living in Dubai. Having been a fashion enthusiast from a young age, she started modeling on Instagram by posting gorgeous, alluring photos of herself wearing fashionable 80’s-inspired outfits, which later became her signature style. Her love for vintage prints stirred her to launch her own apparel and clothing line, Morpho Label. Through her growing popularity, Rania, one of the top Dubai influencers, has become the brand ambassador of various brands such as Chanel, TheOpen Product, Wear Marcia, Dior, Dior beauty, YSL, and many others.

In 2026, Rania Fawaz expanded Morpho Label with new retro-inspired collections promoted through luxury editorial campaigns and influencer activations, while her vintage-meets-modern styling content continued resonating strongly with fashion audiences in Dubai and beyond.

 

Who Are Influencers in Dubai, and How Popular Are They?

 

Influencers in Dubai are a varied and unique group, as Dubai is a very unique city. There are many different types of influencers in Dubai, from social media stars to businesspeople to experts in various fields.

One of the most well-known influencers in Dubai is Casey Neistat. Neistat is an American filmmaker who moved to Dubai in 2016. He has over 12 million followers on YouTube, and he often vlogs about his life in Dubai. Some of his most popular videos are about how to get around Dubai without a car and the best places to eat and drink in the city.

Many experts in various fields are considered influencers in Dubai. For example, Dr. Ayesha Khanna is a futurist who specializes in technology trends. As one of the most popular influencers in Dubai, she frequently delivers keynote speeches at major conferences around the world and writes articles about how technology will shape the future. Her insights into the latest technology trends have made her a highly sought-after expert by businesses and governments alike.

As the world’s most populous city and one of the most popular tourist destinations, it’s no surprise that Dubai is home to a large number of influencers. Influencers in Dubai can exert a significant amount of control over what people see and buy, making them a powerful force in the city’s economy.

A large number of influencers in Dubai are lifestyle bloggers or vloggers who document their luxurious lifestyles on social media. They often collaborate with brands to promote products or services, resulting in lucrative deals for both the influencer and the brand. In some cases, the influencers in Dubai have even been known to start their businesses.

While there are many successful influencers in Dubai, a few stand out from the rest. One such influencer is Huda Kattan, who is often credited with starting the beauty blogging trend in the Middle East. Kattan has over 50 million followers on Instagram, and her posts about makeup and skincare often receive hundreds of comments and likes. In addition to her blog and YouTube channel, Kattan also has her line of cosmetics, which she sells through her website and various retail stores.

One of the other most popular influencers in Dubai is also Layla Anna-Lee, who is best known for her travel videos on YouTube. Anna-Lee has over 1 million followers on YouTube, and her videos have been viewed over 190 million times. She has collaborated with brands such as Samsung, Audi, and Marriott Hotels, and she was even named one of Arabian Business’s Top 30 Most Influential Arabs Under 30 in 2017.

Overall, influencers in Dubai are popular because they offer a unique glimpse into the city’s luxury lifestyle. Their posts about fashion, food, travel, and more often than not receive a lot of Likes and Shares, which makes them an important part of Dubai’s social media landscape.

 

WHY 2026 WILL BE THE BREAKOUT YEAR FOR THE TOP 50 DUBAI INFLUENCERS

Dubai has always been ahead of the curve — but 2026 is shaping up to be the year where influence turns into true global power. The city is no longer just a backdrop for luxury content; it’s becoming the world’s most strategic launchpad for digital authority, brand empires, and creator-led businesses.

For the top 50 influencers in Dubai, 2026 won’t just be another year of brand deals — it will be a year of scale, legacy, and global domination.

Here’s why.

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Dubai Is Becoming the Global Capital of Influence

Dubai sits at the intersection of East and West, luxury and innovation, ambition and execution. In 2026, global brands are shifting budgets away from traditional Western markets and investing heavily in creators who can speak to multiple cultures at once.

Dubai influencers offer something rare:

• Global appeal

• Multilingual audiences

• High-spending demographics

• Aspirational yet attainable lifestyles

Brands don’t just want reach anymore — they want relevance across borders, and Dubai creators deliver that better than almost anywhere else in the world.

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Luxury, Tech, Fitness & Business Content Are Converging

In 2026, niches are blending — and Dubai influencers are perfectly positioned for it.

Luxury creators are launching businesses.
Fitness influencers are becoming entrepreneurs.
Tech reviewers are building personal brands.
Lifestyle creators are turning into investors.

Dubai’s ecosystem rewards multi-dimensional influence, not one-dimensional fame. The top influencers won’t just post content — they’ll build brands, platforms, and ecosystems around their names.

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Influencers Are Becoming Founders, Not Just Promoters

The smartest Dubai influencers are no longer waiting for brands to approach them.

They are:

• Launching their own products

• Creating digital programs and communities

• Building media companies

• Partnering as equity holders, not paid posts

In 2026, influence equals ownership.

The top 50 will move from being the face of brands to being the brand itself — with long-term revenue streams that compound year after year.

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Dubai’s Business-Friendly Environment Fuels Creator Growth

Dubai makes it easy to scale.

From creator-friendly regulations to global banking access, tax efficiency, and world-class infrastructure, the city is built for fast execution.

This means influencers can:

• Register companies quickly

• Launch global products effortlessly

• Collaborate with international brands seamlessly

• Operate at a level most creators elsewhere can’t

In 2026, operational freedom will separate casual creators from serious digital powerhouses — and Dubai gives its top influencers a massive edge.

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High-Quality Content Is the New Currency

Audiences are no longer impressed by filters and flashy captions.

They want:

• Cinematic visuals

• Real stories

• Expertise

• Authentic access

Dubai’s environment naturally elevates content quality — from architecture and events to experiences and production standards.

In 2026, brands will prioritize polished, premium storytelling, and Dubai influencers already operate at that level by default.

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Global Brands Want Trusted Faces in the Middle East

As the Middle East becomes a key growth market, global companies are actively searching for credible, trusted local voices.

Dubai influencers serve as:

• Cultural bridges

• Market educators

• Brand translators

The top 50 influencers won’t just influence purchases — they’ll influence market entry decisions.

That level of trust is rare — and incredibly valuable.

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Community Will Matter More Than Follower Count

2026 will mark the shift from vanity metrics to real influence.

The most successful Dubai influencers will focus on:

• Tight-knit communities

• High engagement

• Loyal audiences

• Long-term trust

Brands are no longer asking, “How many followers do you have?”
They’re asking, “How deeply do people listen to you?”

And the creators who build real communities will command premium partnerships.

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Influencers Will Become Media Channels

By 2026, top Dubai influencers will function like full-scale media outlets.

They’ll have:

• Owned platforms

• Email lists

• Private communities

• Events and experiences

• Branded content series

Instead of relying on algorithms, they’ll own their audience — making their influence algorithm-proof and future-proof.

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Dubai Rewards Bold Vision and Relentless Execution

Dubai has never been a city for the average.

It rewards:

• Speed

• Ambition

• Consistency

• Vision

In 2026, the influencers who think bigger than posts and partnerships — who treat their presence like a business and a legacy — will rise far above the rest.

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Final Thought: 2026 Is the Year Influence Becomes Power

For the top 50 Dubai influencers, 2026 won’t be about chasing trends.

It will be about:

• Building authority

• Creating ownership

• Expanding globally

• Turning attention into assets

This is the year where influence stops being temporary —
and starts becoming inevitable.

TOP DUBAI INFLUENCERS IN 2026- FAQ

Sources:
1. Bayut Dubai influencers
2. UAE fashion influencers
3. UAE Instagram influencers
4. Huda Kattan Forbes
5. Noor Stars Forbes
6. Karen Wazen retail
7. Karen Wazen eyewear
8. Nour Arida profile
9. Nour Arida Sorbé
10. Regional influencers
11. Regional talent managers
12. Middle East creators