23 Jul 50 TOP LUXURY INFLUENCERS IN 2022 (UPDATED)
Last Updated on 05/25/22 by Aida Durakovich
Top Luxury Influencers and Their Impact on Sales
Interested in finding out what trends luxury influencers are setting on Instagram and their impact on brands? We have gathered 50 top luxury influencers in 2022 that have the ability to shift consumer tastes and preferences. These influencers are dictating luxury industry trends and influencing their audience purchasing decisions.
According to Forbes, influencer marketing had not slowed down even during 2022. As social media usage increased during lockdowns, many consumers further shifted their attention towards influencer produced content. Furthermore, the market size of the influencer marketing industry had steadily increased by almost 50% each year since 2016.
Brands continued to utilize luxury influencers even during lockdowns by expanding their audiences on social media. Glossy magazine reported that many brands were able to rise in popularity on TikTok primarily due to their ability in establishing strong relationships with luxury TikTok influencers. As a part of their influencer marketing strategy, brands are able to use luxury influencers either directly (promoting their products on influencers’ accounts) or indirectly (by featuring influencers in content produced by the brand) to drive interest in products and increase revenue.
List of 50 Top Luxury Influencers in 2022
1. CHIARA FERRAGNI @chiaraferragni (24.3 MILLION)
Being a diverse and multi-talented Italian designer, blogger, entrepreneur and one of top luxury influencers, Chiara, one of the most famous luxury fashion influencers in 2022, has attracted millions of followers throughout the years. Starting from a fashion blog back in 2009, she has upscaled her horizons working in ad campaigns and sponsoring many renowned brands such as Guess, Steve Madden, Dior, and more. Chiara was selected as the costume designer for the fourth edition of Intimissimi on Ice in 2017. She launched her first Chiara Ferragni Collection boutique in Milan the following year. She was named one of “the most important parents in the fashion business” by Footwear News in 2018. Chiara also joined the Tod’s Group Board of Directors in 2021, and on her social networks, she debuted the Nespresso x Chiara Ferragni line. Her notable tv credits include hosting the Italian TRL Awards and appearing on the Italian television program Chiambretti Night as a guest. During season 13, she was also a guest judge on Project Runway. In 2022, her projected net worth is more than $12 million.
2. NEGIN MIRSALEHI @negin_mirsalehi (6.6 MILLION)
Born in Amsterdam of Netherlands, Negin Mirsalehi is one of top luxury influencers and one of the most famous luxury Instagram influencers in 2022, and holds a current following of 6.6 million followers on Instagram. She is famous for her widespread videos and blogs on beauty, lifestyle, and health. Along with her boyfriend Maurits Stibbe, she has also started a thriving and successful company named “Gisou.”
3. LEONIE HANNE @leoniehanne (3.6 MILLION)
Leonie Hanne is one of top luxury influencers who has reached the skies through her blog Ohh Couture, coming from a German background and having a vast knowledge of textile, fashion, and business. She is one of the most famous luxury fashion influencers in 2022, and has served as a model for a multitude of brands, including Cartier, BVLGARI, and is currently in a relationship with her business partner Alexander Galievsky. She operated in Hong Kong as a supply management expert for German online trailer Otto GmbH. She’s worked on worldwide campaigns for Louis Vuitton, Pandora, and Tommy Hilfiger, as well as Fendi, Swarovski, Givenchy, Chloé, and others. Velvet, Gala Style, L’Officiel Arabia, Cosmopolitan Germany, and many more have all featured her on their covers. She was also spotlighted in Vogue Germany, ELLE Russia, Marie Claire UK, and other publications. Her Instagram account has almost 4.3 million followers as of 2022, and her net worth exceeds $10 million.
4. JACK MORRIS @doyoutravel (2.5 MILLION)
Working as a carpet cleaner in Manchester, Jack Morris, one of the most famous luxury Instagram influencers in 2022, has served as an example that there are no boundaries. Today, he is one of top luxury influencers and travels the most stunning views globally and wins the hearts of millions of followers through Instagram. He also met his life partner on one of his tours to Fiji.
5. GYPSEA_LUST @gypsea_lust (1.9 MILLION)
More commonly known as Lauren Bullen and Gypsea_Lust on Instagram, Lauren is a 27-year-old passionate girl and one of top luxury influencers with a lifelong interest in photography who now travels the world with her partner Jack Morris. They have recently moved to Bali, out of all the travels. Being one of the most famous luxury Instagram influencers in 2022, her account currently has over 2.1M followers and more than 1.9K posts.
6. JIM CHAPMAN @jimchapman (2 MILLION)
James Alfred Chapman, known as Jim Chapman on Instagram, is a 33-year-old top luxury influencer, writer, model, one of the most famous luxury Instagram influencers in 2022, and Youtuber who started posting on Youtube back in 2010 as a beginner. Today, he enjoys a following of 2 million followers who look forward to his posts.
7. UPCLOSEANDSTYLISH @upcloseandstylish (1.7 MILLION)
The Swedish Socialite Malin Bergfors, one of the most famous luxury fashion influencers in 2022, is the one behind this controversial page whose name remained hidden for quite a while. Married to a wealthy Swedish man from the “Max Hamburgers” fortune, she has a very simplistic posting and has recently gained 1.7 million followers. She currently resides in Stockholm with her husband and is considered to be one of the world’s most well known top luxury influencers.
8. MING XI @mingxi11 1.6 MILLION
Xi Mengyao is a Chinese model and one of the most famous luxury fashion influencers in 2022, whose career peaked when she entered a tv competition in 2009 and then debuted for the Givenchy Haute Spring Show in 2011. She married Mario Ho in July 2019 and later gave birth to her son in October 2019 and named her Ronaldo. From 2013 through 2018, Xi walked in the Victoria’s Secret Fashion Show. Ming was also asked to model with Rosie Huntington-Whiteley and Miranda Kerr for Michael Kors Shanghai Extravaganza. Xi walked the Met Gala red carpet alongside Kors and Huntington-Whiteley. In 2015, Xi was asked by Olivier Rousteing, the creative director of Balmain, to walk the Balmain 2015 Fall runway with Alessandra Ambrosio, Adriana Lima, and Constance Jablonski, among other notable models. Karl Lagerfeld also chose Xi to feature in an advertising launch for his company in 2015, along with Kendall Jenner and Sasha Luss. Her predicted net worth in 2022 is around $42 million dollars.
9. TARAMILKTEA @taramilktea (1.4 MILLION)
Tara Whiteman travels the world and captures pictures in the most beautiful and vibrant colors with a particular fascination with travel, lifestyle, and food. She qualified for her Honors degree from the University of New South Wales and made the best out of every moment in her life. She is considered as one of the most famous luxury Instagram influencers in 2022.
10. LORNALUXE: @lornaluxe (1.3 MILLION)
A passionate girl who breathes fashion, and one of the most famous luxury fashion influencers in 2022. Her every act gives inspiration to people and develops a sense of style. She attracts every girl of town through her meticulous ways of creating outfits and eye-catching jewelry. She is so passionate about her work as an influencer, and her husband supports her fully.
11. Helena Bordon Meireles:@helenabordon (1.2 MILLION)
Her blog is all about fashion picks to look classy, favorite places to eat and shop, and she is considered as one of the most famous luxury fashion influencers in 2022. She considers her mother as her ideal mentor and whatnot. According to her, an individual’s personality is defined by their fashion sense. She is now busy with her brand of jewelry and looking after her mom.
12. Jacob: @jacob (1 MILLION)
A guy who deserved to be called a multitasker, and one of the most famous luxury Instagram influencers in 2022. Using his excellent photography skills, he captures the world and presents it in a nutshell through his Instagram with a following of 1M. His obsession with a luxurious lifestyle and unique cars are easily noticeable on his social media.
13. Jonolsson: @jonolsson1 (1 MILLION)
Jon Anders Olsson Delér is a Swedish alpine ski racer and elite freeskier. Jon’s enthusiasm is contagious. His freeskiing ideas have sparked industry-wide trends in tricks, and his vehicle designs have been copied all around the world. Jon’s life revolves around snow, fun, and friends, which you can be seen on his blog. He is currently regarded as one of the most famous luxury Instagram influencers in 2022.
14. Amina Muaddi: @aminamuaddi (917 K)
Having a diverse background in Romania, Jordan, and Italy, Amina knew since the beginning about the liking of shoes in various cultures. Not only did she learn from it, but she also established a brand catering to all the needs of people around the world. She currently has 1.3M on Instagram, and is considered one of the most famous luxury Instagram influencers in 2022. Muaddi developed a passion for footwear design and relocated to the Riviera del Brenta to study the profession by working with artisans and vendors in Italy’s ancient shoe-making sector. Amina returned to Milan in 2013 and co-founded the luxury label Oscar Tiye, which debuted at Milan Fashion Week the same year. She subsequently relocated to Paris to work as a designer for Alexandre Vauthier’s footwear brand. The designer quit Oscar Tiye in 2017 and established her own label in August 2018. Bella and Gigi Hadid, Kylie Jenner, Rihanna, and many other well-known celebrities have all sported her items. Rihanna even commissioned Amina to develop footwear for her Fenty brand in 2019, and the first drop was released in early 2020.
15. SHIVA SAFAI @shivasafai (808K)
Having thousands of followers, Shiva Safai reaches to her followers’ hearts through her obsession with jewelry and gold diamond watches. She owns her website in which she writes about lifestyle, fashion, travel, and beauty. She was married to Niels Houweling on October 31st, 2020. She is regarded as one of the most famous luxury fashion influencers in 2022.
16. AYLIN KOENIG @aylin_koenig (628K)
Having 682k followers at the moment, Aylin Koenig is a full-time blogger and one of the most famous luxury Instagram influencers in 2022, who shares her designing style while maintaining her sponsorships with multiple brands. She is the founder of the aylinkoenig.com website, in which she shares her blogs as well as sustains her clothing line, which is open to shop by the public.
17. FINGER MONKEY @fingermonkey (654K)
Commonly known as Camille Rowe and finger monkey on her Instagram, she is a French model modeled for many brands, including Dior and Victoria’s Secret. The former girlfriend of Harry Style, she is a renowned influencer for thousands of young people out there, and one of the most famous luxury Instagram influencers in 2022.
18. IAMRENANPACHECO @iamrenanpacheco (624K)
For a man who earns a five-figure number per post on Instagram, life is not that hard. Born in Brazil and brought up in France, Renan, one of the most famous luxury Instagram influencers in 2022, has had an obsession with photography since the beginning. He has peculiar ways of connecting with his audience as he thinks about what his followers want.
19. Tom Claeren @tomclaeren (607K)
Tom Claeren runs a luxury and high-end luxury business consisting of audio-video high-tech goods. He has gained extensive knowledge of cinemas and digital creations and has been investing in this industry throughout the years. He has a considerable following on Instagram, and is considered as one of the most famous luxury Instagram influencers in 2022.
20. JEREMY AUSTIN:@jeremyaustiin (608K)
Obsessed with traveling to the most luxurious places around the globe, Jeremy Austin now reaches thousands of followers through her content. He portrays a unique and breathtaking moment he spends on his journeys. His high-definition videography is something to be praised and cherished significantly.
21. Amelialiana @amelialiana (520K)
Amelia is an Instagram queen, but she is ruling on YouTube as well, with a fan following 495k subscribers. Her videos include his life details and some products that sponsor her, like the famous DIOR. Not only is she contributing to fashion, but she is an editor at Tatler magazine as well, which makes her an all-rounder! She is currently regarded as one of the most famous luxury fashion influencers in 2022.
22. Ofleatherandlace @ofleatherandlace (526K)
This content creator and online educator have her talent of self-educating herself into blogging. She is using her talent to showcase it, but she is there to teach her followers. Her blog page is indeed full of glamorous traveling and portraits with her partner, and she is considered as one of the most famous luxury Instagram influencers in 2022.
23. Jodielapetitefrenchie @jodielapetitefrenchie (467K)
If you are searching for stylish outfits, this blog of French influencers will do the job. Her beauty, fashion taste, and lifestyle are worth cherishing! She is selling out her talents of how to dress up for different occasions with glamour and style, and is regarded as one of the most famous luxury fashion influencers in 2022.
24. Elise cook @elisecook (379K)
This mother of 2 kids seems to be loving and enjoying her life with a happy family. The diverse blog, which contains fashion, pregnancy, family, vacation, and whatnot, attracts more and more followers each day. She seems to be fierce in showing off her day-to-day activities on Instagram, and is one of the most famous luxury Instagram influencers in 2022.
25. Tamu Mcpherson @tamumcpherson (359K)
This african american influencer knows how to win hearts of the gen Z. her corporate social responsibility work is gaining her many followers. She is a founder of an online store called shoeupforjustice, and is one of the most famous luxury fashion influencers in 2022.
26. Louis Nicholas Darbon @louisnicolasdarbon (267K)
You don’t see many of the masculine artists out there, but Louis, one of the top luxury fashion influencers, breaks the gender norms into making his followers know what a great dressing sense he has got! He owns a brand called byindstudio, where he sells everything made up of leather-like car covers, gloves, and coats.
27. Tash Sefton @tashsefton (240K)
This woman is for sure fierce. It seems she’s promoting body positivity with dresses in style, and is considered one of the top luxury fashion influencers in 2022. Her dressing sense is diverse, from gowns to casual sweaters. She might teach you the go-to dress for a run to a grocery store! She is sharing her fashion journey to empower women to pursue the same field.
28. Bosck @bosck (229K)
Twitter, TikTok, youtube, Instagram, and whatnot, he is the king to all! This guy is selling customized shirts too! What a versatile human! He is the model of his brand, a face to diversity and fashion, and one of the top luxury fashion influencers in 2022.
29. Candice Brathwaite @candicebrathwaite (228K)
Candice is a Sunday times best selling author who has gained around 228k followers by being an instagram diva. Her account is filled with vibrant and attractive photos of her, and she is considered as one of the most famous luxury Instagram influencers in 2022.
30. Alyssa Lenore @alyssa.lenore (216K)
Jewelry and couture are her mantras for sure. The way she portrays her blog through decent and eye-catching colors is very appreciated! She indeed knows how to be a digital creator, and she is rocking it. She is an influencer showcasing her talents to around 200k followers on Instagram.
31. Sylvia Haghjo @sylviahaghjoo (203K)
Sylvia is living in Paris, is trying to reach the world through her artistry. She is interested in poetry and photography; hence her Instagram is filled with pictures of her artistic ways, making her one of the most famous luxury Instagram influencers in 2022. No wonder why above 200k people are following her for her talents.
32. Caitlyn Chase @caitlynchase (184K)
Style, beauty, and travel is her passion which is helping her attract followers on Instagram every day. She is a founder of cashmere and caviar, which makes her an entrepreneur as well. We see how much of a multi-talented woman she is! Her dressing sense is for the sure elite!
33. Erik Conover @erikconover(137K)
Erik is a luxury artist whose blog is filled with the elite lifestyle, which includes his house, dog, business, fashion, and an extravagant fashion style that he shows off. He seems to be a family-oriented guy and a successful businessman. Looking at his blog is a complete pleasure, and he’s regarded as one of the most famous luxury fashion influencers in 2022.
34. Hendrick Hartono @hendrickhartono (132K)
Hendrick is a travel blogger who posts pictures of landscapes, mountains, architecture, etc. Additionally, he has an elite fashion sense which has enabled him to make his blog much classier. So if you need some warmth on your feed, Hendrick’s blog is the one.
35. He Ying Ying @hereisyingying (134K)
This blogger is an actor who is showing off her beauty for her 132k followers. She is multi talented as she is a pro at fashion, style, beauty, and work. She is an ambassador at kinohimitsusg, and one of the most famous luxury fashion influencers in 2022.
36. Merel van Poorten @andathousandwords (126K)
This iconic traveler from the Netherlands is showing off the beautiful destinations that she has traveled to. Her great sense of blogging, playing with colors, and posting beautiful portraits of various places has made her successful in attracting around 126k followers. She is currently regarded as one of the most famous luxury Instagram influencers in 2022.
37. Aurelle @blackwhite_loving (125K)
Looking at her posts, it seems she is a pro at photography too! Blue, white, and brown are aurelle’s go-to colors. Such a unique way to make her blog lavish and extravagant by portraying her fashion, clothing, and photography skills aesthetically. She is a fashion blogger who likes to post about her outfits, and is one of the most famous luxury fashion influencers in 2022.
38. Chronique Bordelaise @chroniquebordelaise (121K)
Chronique is an all-rounder. A fitness freak, a fashion blogger, one of the most famous luxury fashion influencers in 2022, and a CEO at a successful social media agency called cesareagency. Her post in vibrant colors is attracting followers to her Instagram every single day!
39. Julia Lang @julialang (108K)
Obsessed with being a boss woman, Julia is a CEO at istVEERT and a founder of julialangworldwide. Being a boss woman and handling a blog simultaneously is tough, and Julia seems to take it easy!
40. Kelly Eastwood @thelondonchatter (107K)
Kelly is a representative at premier models, a contributor at hellofashion_uk, and an ambassador at nomoreplasticco. A successful woman who is taking care of the environment as well, impressive! Her interests include animals, babies, and the environment, which she showcases on her blog. She is also one of the most famous luxury Instagram influencers in 2022.
41. Alexandra Saper @thewayfaress (104K)
A lawyer, a travel writer, a photographer from Bali is winning hearts by showing off her talents on her blog page. Alexandra seems to be a versatile artist who promotes body positivity which clearly shows on her blog page.
42. Bonnie Rakhit @bonnierakhit (93.9K)
Traveler and fashionista, Former ELLE UK fashion Editor/ Traveler & digital expert on ITV This Morning, BBC, Sky News🇬🇧London Evening Standard Top 10 Influencers, etc. an insight in her blog page shows a multi talented woman who knows how to play with colors and be aesthetic. Her dressing sense is indeed elite, and she is considered as one of the most famous luxury Instagram influencers in 2022.
43. Ashley Cole @itsashleycolet_ (87.3K)
Ashley is an actor, one of the most famous luxury Instagram influencers in 2022, and a freelance model who gives you product reviews, which helps her followers choose the best products for themselves. She belongs to Manila, Philippines, and has attracted 87.2k followers by displaying herself out there on her blog!
44. Jarvis Marcos @theluxurytraveller (70.5K)
The luxurious lifestyle of this travel blogger is out there on her Instagram. Her blog is lavishly organized and filled with vibrant colors starting from the elegant indoor hotels to outdoor beaches, and she is regarded as one of the most famous luxury fashion influencers in 2022.
45. Scarlet London @scarlettlondon (64.6K)
She has managed to attract 70.3k followers by displaying her photography on her Instagram blog. A traveler, a fashion lover, and a foodie have a sense of photography and display on her blog. In addition, she is an author and a consultant who has managed to earn 64.6k followers on Instagram.
46. Tania b Darling @taniabdarling (60.9K)
Tania lives in London and has gained herself around 61k followers on Instagram. She is a founder of a sustainable resort collection. She sure knows how to play with colors and portray herself out there.
47. Kris Bellinguyen @krisbellnguyen (56.3K)
Anesthetic and a cozy blog that contains attractive pictures of bell. She owns an online clothing brand where she does modeling herself. She is talented and fierce!
48. Justine @lapetite_lyonnaise (56.1K)
Justine is a traveler and one of the most famous luxury fashion influencers in 2022, who is one day at one place and another place another day. She has the best dressing sense, which she shows off on her blog. Justine has managed to gain around 56k followers on her blog page by doing what she’s best at!
49. Erica de Lima @ericasgirlyworld (54.6K)
A multi talented YouTuber, tiktoker, and an Instagram blogger who is a content creator of fashion and luxury lifestyle. She sure is a versatile blogger who is gaining fame on various platforms by being the best organizer of her Instagram blog page.
50. Peggfrey @peggfrey (50.5K)
Peggy is a freelancer, a fashionista, and a trends journalist who has gained herself around 47k followers on Instagram. Her blog is an all-rounder where it posts about different personalities, family, friends, and clothing.
51. Angie Liverspoon @angiesilverspoon (26.6K)
Angie lives in London and is a mommy to a toddler. She usually posts about her luxury lifestyle and her cute kid and has gained 26k followers on Instagram. She sure knows the art of blogging!
52. Kayley Harriet @kayleyharriet (22.9K)
Kayley is a DJ by profession and owns an attractive blog page on Instagram where she usually posts about music posters or her day-to-day life events. Her life seems to be full of vibrant colors and music!
What Do Luxury Influencers Bring to the Table?
Even though the global pandemic is on its peak and nearly everything is online. These influencers find their way to entertain their followers with their travelling and outfits. It is estimated that their influence in digital marketing is increasing so much that 67.9% of the US marketers are planning to reach out to the influencers for marketing their brands through influencer marketing. It is predicted that 2022 is the year when the influencers are leading the marketing agencies through their extraordinary influence on the public.