23 Jul 50 TOP LUXURY INFLUENCERS
Top Luxury Influencers and Their Impact on Sales
Interested in finding out what trends luxury influencers are setting on Instagram and their impact on brands? We have gathered 50 top luxury influencers in 2021 that have the ability to shift consumer tastes and preferences. These influencers are dictating luxury industry trends and influencing their audience purchasing decisions.
According to Forbes, influencer marketing had not slowed down even during 2020. As social media usage increased during lockdowns, many consumers further shifted their attention towards influencer produced content. Furthermore, the market size of the influencer marketing industry had steadily increased by almost 50% each year since 2016.
Brands continued to utilize luxury influencers even during lockdowns by expanding their audiences on social media. Glossy magazine reported that many brands were able to rise in popularity on TikTok primarily due to their ability in establishing strong relationships with luxury TikTok influencers. As a part of their influencer marketing strategy, brands are able to use luxury influencers either directly (promoting their products on influencers’ accounts) or indirectly (by featuring influencers in content produced by the brand) to drive interest in products and increase revenue.
List of 50 Top Luxury Influencers
CHIARA FERRAGNI @chiaraferragni (24.3 MILLION)
Being a diverse and multi-talented Italian designer, blogger, entrepreneur and one of top luxury influencers, Chiara has attracted millions of followers throughout the years. Starting from a fashion blog back in 2009, she has upscaled her horizons working in ad campaigns and sponsoring many renowned brands such as Guess, Steve Madden, Dior, and more.
NEGIN MIRSALEHI @negin_mirsalehi (6.6 MILLION)
Born in Amsterdam of Netherlands, Negin Mirsalehi is one of top luxury influencers and holds a current following of 6.6 million followers on Instagram. She is famous for her widespread videos and blogs on beauty, lifestyle, and health. Along with her boyfriend Maurits Stibbe, she has also started a thriving and successful company named “Gisou.”
LEONIE HANNE @leoniehanne (3.6 MILLION)
Leonie Hanne is one of top luxury influencers who has reached the skies through her blog Ohh Couture, coming from a German background and having a vast knowledge of textile, fashion, and business. She has served as a model for a multitude of brands, including Cartier, BVLGARI, and is currently in a relationship with her business partner Alexander Galievsky.
JACK MORRIS @doyoutravel (2.5 MILLION)
Working as a carpet cleaner in Manchester, Jack Morris has served as an example that there are no boundaries. Today, he is one of top luxury influencers and travels the most stunning views globally and wins the hearts of millions of followers through Instagram. He also met his life partner on one of his tours to Fiji.
GYPSEA_LUST @gypsea_lust (1.9 MILLION)
More commonly known as Lauren Bullen and Gypsea_Lust on Instagram, Lauren is a 27-year-old passionate girl and one of top luxury influencers with a lifelong interest in photography who now travels the world with her partner Jack Morris. They have recently moved to Bali, out of all the travels.
JIM CHAPMAN @jimchapman (2 MILLION)
James Alfred Chapman, known as Jim Chapman on Instagram, is a 33-year-old top luxury influencer, writer, model, and Youtuber who started posting on Youtube back in 2010 as a beginner. Today, he enjoys a following of 2 million followers who look forward to his posts.
UPCLOSEANDSTYLISH @upcloseandstylish (1.7 MILLION)
The Swedish Socialite Malin Bergfors is the one behind this controversial page whose name remained hidden for quite a while. Married to a wealthy Swedish man from the “Max Hamburgers” fortune, she has a very simplistic posting and has recently gained 1.7 million followers. She currently resides in Stockholm with her husband and is considered to be one of the world’s most well known top luxury influencers.
MING XI @mingxi11 1.6 MILLION
Xi Mengyao is a Chinese model whose career peaked when she entered a tv competition in 2009 and then debuted for the Givenchy Haute Spring Show in 2011. She married Mario Ho in July 2019 and later gave birth to her son in October 2019 and named her Ronaldo.
TARAMILKTEA @taramilktea (1.4 MILLION)
Tara Whiteman travels the world and captures pictures in the most beautiful and vibrant colors with a particular fascination with travel, lifestyle, and food. She qualified for her Honors degree from the University of New South Wales and made the best out of every moment in her life.
LORNALUXE: @lornaluxe (1.3 MILLION)
A passionate girl who breathes fashion. Her every act gives inspiration to people and develops a sense of style. She attracts every girl of town through her meticulous ways of creating outfits and eye-catching jewelry. She is so passionate about her work as an influencer, and her husband supports her fully.
Helena Bordon Meireles:@helenabordon (1.2 MILLION)
Her blog is all about fashion picks to look classy, favorite places to eat and shop. She considers her mother as her ideal mentor and whatnot. According to her, an individual’s personality is defined by their fashion sense. She is now busy with her brand of jewelry and looking after her mom.
Jacob: @jacob (1 MILLION)
A guy who deserved to be called a multitasker. Using his excellent photography skills, he captures the world and presents it in a nutshell through his Instagram with a following of 1M. His obsession with a luxurious lifestyle and unique cars are easily noticeable on his social media.
Jonolsson: @jonolsson1 (1 MILLION)
Jon Anders Olsson Delér is a Swedish alpine ski racer and elite freeskier. Jon’s enthusiasm is contagious. His freeskiing ideas have sparked industry-wide trends in tricks, and his vehicle designs have been copied all around the world. Jon’s life revolves around snow, fun, and friends, which you can be seen on his blog.
Amina Muaddi: @aminamuaddi (917 K)
Having a diverse background in Romania, Jordan, and Italy, Amina knew since the beginning about the liking of shoes in various cultures. Not only did she learn from it, but she also established a brand catering to all the needs of people around the world. She has 913k on Instagram.
SHIVA SAFAI @shivasafai (808K)
Having thousands of followers, Shiva Safai reaches to her followers’ hearts through her obsession with jewelry and gold diamond watches. She owns her website in which she writes about lifestyle, fashion, travel, and beauty. She was married to Niels Houweling on October 31st, 2020.
AYLIN KOENIG @aylin_koenig (628K)
Having 682k followers at the moment, Aylin Koenig is a full-time blogger who shares her designing style while maintaining her sponsorships with multiple brands. She is the founder of the aylinkoenig.com website, in which she shares her blogs as well as sustains her clothing line, which is open to shop by the public.
FINGER MONKEY @fingermonkey (654K)
Commonly known as Camille Rowe and finger monkey on her Instagram, she is a French model modeled for many brands, including Dior and Victoria’s Secret. The former girlfriend of Harry Style, she is a renowned influencer for thousands of young people out there.
IAMRENANPACHECO @iamrenanpacheco (624K)
For a man who earns a five-figure number per post on Instagram, life is not that hard. Born in Brazil and brought up in France, Renan has had an obsession with photography since the beginning. He has peculiar ways of connecting with his audience as he thinks about what his followers want.
Tom Claeren @tomclaeren (607K)
Tom Claeren runs a luxury and high-end luxury business consisting of audio-video high-tech goods. He has gained extensive knowledge of cinemas and digital creations and has been investing in this industry throughout the years. He has a considerable following of 606k followers on Instagram.
20. JEREMY AUSTIN:@jeremyaustiin (608K)
Obsessed with traveling to the most luxurious places around the globe, Jeremy Austin now reaches thousands of followers through her content. He portrays a unique and breathtaking moment he spends on his journeys. His high-definition videography is something to be praised and cherished significantly.
21. Amelialiana @amelialiana (520K)
Amelia is an Instagram queen, but she is ruling on YouTube as well, with a fan following 495k subscribers. Her videos include his life details and some products that sponsor her, like the famous DIOR. Not only is she contributing to fashion, but she is an editor at Tatler magazine as well, which makes her an all-rounder!
22. Ofleatherandlace @ofleatherandlace (526K)
This content creator and online educator have her talent of self-educating herself into blogging. She is using her talent to showcase it, but she is there to teach her followers. Her blog page is indeed full of glamorous traveling and portraits with her partner.
23. Jodielapetitefrenchie @jodielapetitefrenchie (467K)
If you are searching for stylish outfits, this blog of French influencers will do the job. Her beauty, fashion taste, and lifestyle are worth cherishing! She is selling out her talents of how to dress up for different occasions with glamour and style.
24. Elise cook @elisecook (379K)
This mother of 2 kids seems to be loving and enjoying her life with a happy family. The diverse blog, which contains fashion, pregnancy, family, vacation, and whatnot, attracts more and more followers each day. She seems to be fierce in showing off her day-to-day activities on Instagram!
25. Tamu Mcpherson @tamumcpherson (359K)
This african american influencer knows how to win hearts of the gen Z. her corporate social responsibility work is gaining her many followers. She is a founder of an online store called shoeupforjustice.
26. Louis Nicholas Darbon @louisnicolasdarbon (267K)
You don’t see many of the masculine artists out there, but Louis breaks the gender norms into making his followers know what a great dressing sense he has got! He owns a brand called byindstudio, where he sells everything made up of leather-like car covers, gloves, and coats.
27. Tash Sefton @tashsefton (240K)
This woman is for sure fierce. It seems she’s promoting body positivity with dresses in style. Her dressing sense is diverse, from gowns to casual sweaters. She might teach you the go-to dress for a run to a grocery store! She is sharing her fashion journey to empower women to pursue the same field.
28. Bosck @bosck (229K)
Twitter, TikTok, youtube, Instagram, and whatnot, he is the king to all! This guy is selling customized shirts too! What a versatile human! He is the model of his brand, a face to diversity and fashion.
29. Candice brathwaite @candicebrathwaite (228K)
Candice is a Sunday times best selling author who has gained around 228k followers by being an instagram diva. Her account is filled with vibrant and attractive photos of her.
30. Alyssa Lenore @alyssa.lenore (216K)
Jewelry and couture are her mantras for sure. The way she portrays her blog through decent and eye-catching colors is very appreciated! She indeed knows how to be a digital creator, and she is rocking it. She is an influencer showcasing her talents to around 200k followers on Instagram.
31. Sylvia Haghjo @sylviahaghjoo (203K)
Sylvia is living in Paris, is trying to reach the world through her artistry. She is interested in poetry and photography; hence her Instagram is filled with pictures of her artistic ways. No wonder why above 200k people are following her for her talents.
32. Caitlyn Chase @caitlynchase (184K)
Style, beauty, and travel is her passion which is helping her attract followers on Instagram every day. She is a founder of cashmere and caviar, which makes her an entrepreneur as well. We see how much of a multi-talented woman she is! Her dressing sense is for the sure elite!
33. Erik Conover @erikconover(137K)
Erik is a luxury artist whose blog is filled with the elite lifestyle, which includes his house, dog, business, fashion, and an extravagant fashion style that he shows off. He seems to be a family-oriented guy and a successful businessman. Looking at his blog is a complete pleasure!
34. Hendrick Hartono @hendrickhartono (132K)
Hendrick is a travel blogger who posts pictures of landscapes, mountains, architecture, etc. Additionally, he has an elite fashion sense which has enabled him to make his blog much classier. So if you need some warmth on your feed, Hendrick’s blog is the one.
35. He Ying Ying @hereisyingying (134K)
This blogger is an actor who is showing off her beauty for her 132k followers. She is multi talented as she is a pro at fashion, style, beauty, and work. She is an ambassador at kinohimitsusg too.
36. Merel van Poorten @andathousandwords (126K)
This iconic traveler from the Netherlands is showing off the beautiful destinations that she has traveled to. Her great sense of blogging, playing with colors, and posting beautiful portraits of various places has made her successful in attracting around 126k followers.
37. Aurelle @blackwhite_loving (125K)
Looking at her posts, it seems she is a pro at photography too! Blue, white, and brown are aurelle’s go-to colors. Such a unique way to make her blog lavish and extravagant by portraying her fashion, clothing, and photography skills aesthetically. She is a fashion blogger who likes to post about her outfits.
38. Chronique Bordelaise @chroniquebordelaise (121K)
Chronique is an all-rounder. A fitness freak, a fashion blogger, and a CEO at a successful social media agency called cesareagency. Her post in vibrant colors is attracting followers to her Instagram every single day!
39. Julia Lang @julialang (108K)
Obsessed with being a boss woman, Julia is a CEO at istVEERT and a founder of julialangworldwide. Being a boss woman and handling a blog simultaneously is tough, and Julia seems to take it easy!
40. Kelly Eastwood @thelondonchatter (107K)
Kelly is a representative at premier models, a contributor at hellofashion_uk, and an ambassador at nomoreplasticco. A successful woman who is taking care of the environment as well, impressive! Her interests include animals, babies, and the environment, which she showcases on her blog.
41. Alexandra Saper @thewayfaress (104K)
A lawyer, a travel writer, a photographer from Bali is winning hearts by showing off her talents on her blog page. Alexandra seems to be a versatile artist who promotes body positivity which clearly shows on her blog page.
42. Bonnie Rakhit @bonnierakhit (93.9K)
Traveler and fashionista, Former ELLE UK fashion Editor/ Traveler & digital expert on ITV This Morning, BBC, Sky News🇬🇧London Evening Standard Top 10 Influencers, etc. an insight in her blog page shows a multi talented woman who knows how to play with colors and be aesthetic. Her dressing sense is indeed elite!
43. Ashley Cole @itsashleycolet_ (87.3K)
Ashley is an actor and a freelance model who gives you product reviews, which helps her followers choose the best products for themselves. She belongs to Manila, Philippines, and has attracted 87.2k followers by displaying herself out there on her blog!
44. Jarvis Marcos @theluxurytraveller (70.5K)
The luxurious lifestyle of this travel blogger is out there on her Instagram. Her blog is lavishly organized and filled with vibrant colors starting from the elegant indoor hotels to outdoor beaches.
45. Scarlet London @scarlettlondon (64.6K)
She has managed to attract 70.3k followers by displaying her photography on her Instagram blog. A traveler, a fashion lover, and a foodie have a sense of photography and display on her blog. In addition, she is an author and a consultant who has managed to earn 64.6k followers on Instagram.
46. Tania b Darling @taniabdarling (60.9K)
Tania lives in London and has gained herself around 61k followers on Instagram. She is a founder of a sustainable resort collection. She sure knows how to play with colors and portray herself out there.
47. Kris Bellinguyen @krisbellnguyen (56.3K)
Anesthetic and a cozy blog that contains attractive pictures of bell. She owns an online clothing brand where she does modeling herself. She is talented and fierce!
48. Justine @lapetite_lyonnaise (56.1K)
Justine is a traveler who is one day at one place and another place another day. She has the best dressing sense, which she shows off on her blog. Justine has managed to gain around 56k followers on her blog page by doing what she’s best at!
49. Erica de Lima @ericasgirlyworld (54.6K)
A multi talented YouTuber, tiktoker, and an Instagram blogger who is a content creator of fashion and luxury lifestyle. She sure is a versatile blogger who is gaining fame on various platforms by being the best organizer of her Instagram blog page.
50. Peggfrey @peggfrey (50.5K)
Peggy is a freelancer, a fashionista, and a trends journalist who has gained herself around 47k followers on Instagram. Her blog is an all-rounder where it posts about different personalities, family, friends, and clothing.
51. Angie Liverspoon @angiesilverspoon (26.6K)
Angie lives in London and is a mommy to a toddler. She usually posts about her luxury lifestyle and her cute kid and has gained 26k followers on Instagram. She sure knows the art of blogging!
52. Kayley Harriet @kayleyharriet (22.9K)
Kayley is a DJ by profession and owns an attractive blog page on Instagram where she usually posts about music posters or her day-to-day life events. Her life seems to be full of vibrant colors and music!
What Do Luxury Influencers Bring to the Table?
Even though the global pandemic is on its peak and nearly everything is online. These influencers find their way to entertain their followers with their travelling and outfits. It is estimated that their influence in digital marketing is increasing so much that 67.9% of the US marketers are planning to reach out to the influencers for marketing their brands through influencer marketing. It is predicted that 2022 will be the year where the influencers will be leading the marketing agencies through their extraordinary influence on the public.