Looking for the list of 150 top beauty influencers in the U.S. to follow? We have got you covered! With influencer marketing reaching new heights every day, beauty influencers (both skincare and makeup influencers) no longer just serve as a reference point for the latest beauty finds in the market; they have also become beauty powerhouses with many launching their own namesake lines that sell out in hours. Many of them even collaborate with a growth strategy agency to scale their brand impact. Below, we are highlighting 100 top beauty influencers (makeup and skincare influencers) to follow in 2026.

 

 

 

 

 

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150 MUST-FOLLOW BEAUTY INFLUENCERS DOMINATING 2026

The definitive 2026 ranking of beauty influencers setting the tone for global beauty trends, major brand partnerships, creator-led launches, viral moments, and the evolving economics of influence this year

 

 

 

 

 

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A post shared by Tati Westbrook (@glamlifeguru)

Updated for 2026. In less than 12 hours,  Tati Westbrook, one of the top beauty influencers in the U.S., sold out of the eyeshadow palette she had just released. This wasn’t a small-scale launch; according to Westbrook’s October 2019 tweet (which included a screenshot of her Shopify report), she started the day with 100,000 palettes in stock. Before she went to sleep that night, all 100,000 palettes were sold (100,011, to be exact). While the quality of Westbrook’s Textured Neutrals Volume 1 palette might have been incredible, customers were buying into way more than a makeup product—they’re showing support for Westbrook as an individual. It’s no secret that top influencers (especially in the beauty industry) have totally transformed the media landscape and the way customers purchase products. After countless YouTube videos filmed in her home talking to fans and recommending products, it’s not surprising that her viewers would grow to trust her opinion.

Whether you are a social media agency, influencer marketing agency, a brand looking to work with social media influencers, or simply curious about the top beauty influencers, here at Amra & Elma we’ve compiled a list of 150 top beauty gurus on Instagram and Youtube that you should be following in 2026.

List of 150 Top Beauty Influencers to Follow in 2026

1. Chiara Ferragni @chiaraferragni 30.6 – million followers

Chiara Ferragni, an esteemed Italian entrepreneur, fashion influencer, and designer, catapulted to fame through her fashion blog, The Blonde Salad, launched in 2009. Over the years, her blog has evolved into a global retail empire. With an impressive following of over 20 million on Instagram, Chiara Ferragni stands out as the foremost figure among the top beauty influencers to follow in 2020. In 2017, Forbes recognized her as the most powerful influencer globally, solidifying her status in the industry. Beyond her influential online presence, Chiara Ferragni has continually expanded her brand. Notably, she recently inked a significant deal leading to the debut of her eponymous company’s first fragrance line in 2023. Originally focusing on footwear when establishing her label in 2013, Ferragni’s company has diversified to include a wide array of products such as garments, accessories, and cosmetics. In 2026, she pushed a high-visibility return as the face of GUESS’s Spring/Summer 2026 global campaign shot by the Morelli Brothers and promoted it across her channels, and her net worth in 2026 was widely reported at $13–$15 million, rebounding upward from her $12 million 2025 estimate.

2. James Charles @jamescharles 18.6 – million followers

NY based famous beauty blogger and makeup influencer,  James Charles has 18.9 million subscribers on YouTube, making him one of the most subscribed Youtubers and top you tube beauty influencers. He bagged numerous awards and at the age of 17, he became the first male influencer ambassador for cosmetics brand CoverGirl.  Amidst the COVID-19 pandemic, he’s currently hosting Instant Influencer, a new original series of YouTube. James Charles is one of the most well-known YouTubers in today’s world of influencers and online celebrities. With millions of followers, several partnerships, and other accomplishments, he is undeniably one of today’s wealthiest social media stars. James Charles has become one of the world’s most well-known beauty influencers. Though he’s not immune to a few conflicts here and there, it only serves to raise awareness of his brand and gain him more followers. In 2026, James continued monetizing Painted Beauty through frequent limited-edition drops promoted via YouTube Shorts and TikTok, and his net worth in 2026 was commonly estimated at $22–$25 million, holding steady to slightly up from late-2025 figures.

3. Becky G @iambeckyg 26.1 – million followers

The pop princess Becky G is a versatile entertainer, makeup influencer and one of the top beauty Instagram influencers, who sings, writes songs and has acting talent. She started rapping at the age of 11 and few years later, she was among the thousands performing covers on YouTube. Becky G is also one of the top makeup influencers, and she is the shining face for cosmetics brand CoverGirl. On March 7, 2022, Treslce Beauty by Becky G debuted on Ulta.com and in 351 Ulta Beauty locations, marking the brand’s first retail relationship. The brand was first introduced in June of 2021. Blue agave, originating from Jalisco, Mexico, where founder Becky G’s family has origins, is a significant component in all Treslce Beauty products. Ulta Beauty will have eight superstar items as well as three new ones. In 2026, Becky G expanded Treslúce Beauty with new retail-focused launches while maintaining headline music appearances, and her net worth in 2026 was estimated at around $25 million, up from sub-$20 million estimates earlier in the decade.

4. Jeffrey Star @jeffreestar  16.6 – million followers

One of top subscribed YouTubers, makeup, and skincare influencer, Jeffrey Star started wearing makeup in high school. He used to take his mother’s makeup and experiment with different looks in the bathroom mirror. In 2018, he earned $18 million from his YouTube endeavors which made him the fifth-highest-paid YouTube star as of December 2018. He is also an avid car collector and known to be a car influencer due to his impressive collection of exotic vehicles. With his cult following and an impressive YouTube channel, Jeffrey, one of the most famous YouTube beauty influencers, is well deserving no 4 on our 100 top beauty influencers list. After a brief hiatus from make-up debuts, Jeffree Star, the controversial YouTube personality, launched a new line of cosmetic items in 2022. After years of planning, YouTube phenomenon Jeffree Star has unveiled his inaugural skincare collection, Jeffree Star Skin, which will launch in 2022 with seven core items and more on the way. A moisturizing moisturizer, a make-up removal balm, a cleanser, a facial toner, an eye cream, a lip mask, and a face mist (US$16-$32) are among the Skus. In 2026, Jeffree Star Cosmetics continued releasing seasonal collections from his Wyoming-based operation, and his net worth in 2026 was consistently cited at roughly $200 million, remaining flat compared with previous years rather than increasing further.

5. Bretman Rock @bretmanrock 15.3 – million followers

Bretman Rock is famous for making insanely hilarious beauty videos, but he is so much more than just a beauty influencer. The YouTube star is also beloved for his sassy personality, quirky sense of humor, and confident style, and is now regarded as one of the top beauty Instagram influencers out there. His impact on trends, from designer influencer collaboration companies to partnerships with major beauty brands, has helped shape how creators connect with fashion. He’s got millions of followers across his social media accounts, with over 14 million fans on Instagram alone. Known for inspiring both stylists and local SEO companies for salons aiming to boost visibility, Bretman Rock continues to merge entertainment and influence effortlessly. Bretman Rock, an American social media personality, makeup artist, YouTuber, and fantastic influencer, makes around $250,000 per year and is estimated to have a net worth of $2 million in 2022. In 2026, he rode fresh mainstream momentum after winning “Video of the Year” at the inaugural U.S. TikTok Awards, and his net worth in 2026 was estimated at $8–$10 million, up from earlier mid-seven-figure estimates.

6. Nikkie de Jager @nikkietutorials 14.7 – million followers

Nikkie de Jager – a 24 year Dutch makeup and skincare influencer with her own YouTube channel. By grossing over 13 million subscribers on YouTube, she is one of the most subscribed Youtubers and a top beauty influencers on the internet. Inspired by American TV shows, and by being one of the top YouTube beauty influencers, she starts uploading makeup tutorials to YouTube. In 2026, Nikkie kept Nimya active through ongoing product promotion and high-paying brand integrations, and her net worth in 2026 was widely estimated at $6–$7 million, reflecting a modest increase year over year.

7. Makeup By Mario @makeupbymario 8.2 – million followers

Mario Dedivanovic is a top beauty influencer in the makeup industry. He is known for “TheMasterClass,” which inspires countless makeup fans and enthusiasts worldwide. As one of the top beauty Instagram influencers, he’s worked closely with luxury labels and top e-commerce SEO agencies for fashion brands that help elevate the online presence of beauty icons like him. He’s best recognized for his longtime collaboration with Kim Kardashian, his muse and creative partner. In 2022, Mario, one of the most influential makeup artists in the world, predicted major beauty trends that would shape the following months. Dedivanovic has always had his focus on the latest e-commerce SEO services for beauty brands, both following and setting them himself. The contouring guru has given an official forecast for a trend he believes will be huge in 2022: faster and more natural contouring. He’s collaborated with some of the world’s most well-known celebrities, and his Instagram account currently has over 10 million followers. In 2026, Makeup by Mario continued launching complexion and sculpting products with strong retailer demand, and Mario Dedivanovic’s net worth in 2026 was estimated at $10–$12 million, up from earlier single-digit-million figures.

8. Naomi Giannopoulos @vegas_nay 7.1 – million followers

Instant beauty sensation, Naomi Giannopoulos, is popularly known as Vegas Nay commercially and she has over 6 million followers on Instagram. With over 20 years of experience, she is a well-known superstar, one of the top beauty Instagram influencers, and appreciated beauty makeup and skincare influencer. In 2026, Vegas Nay continued high-fee sponsored makeup work tied to celebrity-facing beauty campaigns and branded Instagram tutorials, and her net worth in 2026 was estimated at $3.2–$3.6 million, remaining largely flat compared with 2025 after years of steady creator income.

9. Jaclyn Hill @jaclynhill 6.5 – million followers

Jaclyn Hill one of the most successful beauty vloggers and a makeup influencer who taught millions how to apply the right makeup! She has 6.3 followers on Instagram and 5.84 million subscribers on YouTube. As per the report of Glamour, everything touched by Jaclyn Hill, one of the top YouTube beauty influencers, sells out quickly. In 2022, Jaclyn Hill revealed her newest makeup collection: the Jaclyn Cosmetics Luxe Legacy Collection. The Jaclyn Cosmetics Luxe Legacy Collection is unique since it is the result of a cooperation between Jaclyn Hill and her mother Robin to produce a Mother’s Day-themed collection. The Jaclyn Cosmetics Luxe Legacy Collection debuted on April 24th and has been available at ULTA since May 22nd. In 2026, Jaclyn leaned fully into sponsored beauty content and affiliate-driven product features following the closure of Jaclyn Cosmetics, and her net worth in 2026 was most often estimated at $2.5–$3 million, stabilizing after earlier post-brand declines.

10. Lauren Conrad @laurenconrad 6.3 – million followers

A prominent television personality Lauren Conrad needs no introduction! She’s an entrepreneur, fashion designer, a makeup influencer, one of the top beauty Instagram influencers, and an author, who penned many bestselling books and launched her own brand. She is well known for featuring in the MTV reality series “Laguna Beach: The Real Orange County” and the spin-off series “The Hills.” In 2026, Lauren Conrad re-entered mainstream pop culture as an executive producer and on-screen presence for the Laguna Beach reunion special while continuing Kohl’s and lifestyle licensing revenue, and her net worth in 2026 was estimated at $40–$42 million, essentially unchanged year over year.

11. Nikita Dragun @nikita_dragun 6.6 – million followers

Nikita Nguyen – one of most subscribed YouTubers and top YouTube beauty influencers, with a net worth of $400,000 makes her one of the top beauty influencers. Nikita has her own brand of makeup called Dragun Beauty. As stated in her YouTube channel, she is “The Mother of Draguns”. In 2026, Nikita kept Dragun Beauty tied to creator-led drops and her monetized content pipeline, and public net-worth roundups still pegged her at roughly $3 million in 2026, which is up from the $400,000 figure cited in older profiles. 

12. Amra Olevic Reyes @amrezy 6.1 – million followers

Amra Olevic is a sensational makeup influencer and an Instagram super star who keeps running her blog on Instagram called ‘Amrezy.’ With impressive following on Instagram and strong collaborations, Amra Olevic is well deserving no 12 on our 100 top beauty influencers list, as she is one of the top beauty Instagram influencers. She started her career with Sephora and then later on hired by MAC Cosmetics. Due to her partnership with big brands and stunning makeup looks, she is one among the most famous makeup influencers. In 2026, Amrezy kept posting paid beauty integrations (including complexion wear-tests that brands love for performance proof), and NetWorthSpot’s estimate still put her at around $27.1 million in 2026, which is up year over year as her brand work stayed premium-priced. 

13. Aimee Song @aimeesong 5.7 – million followers

Aimee Song – one of the top beauty influencers in the clothing niche, Aimee has over 5.5 million followers on Instagram. She is known for her collection “Song of Style”. She is regarded as one of the top beauty Instagram influencers, and on her website, she has a shop of her preferred style. In 2026, Aimee continued to monetize her Song of Style ecosystem through long-running retailer partnerships, and creator-income trackers estimated $1.05M–$1.35M in yearly earnings in 2026, supporting a net-worth “up” narrative versus 2025 as her portfolio stayed diversified. 

14. Carli Bybel @carlibel 5.1 – million followers

This lady needs no introductions! With a massive following on Instagram and YouTube, Carli is a top makeup influencer who provides content like no other and is considered one of the top YouTube beauty influencers. Whether it is perfecting your date night look or getting to grips with the latest summer fashion trends, Carli is there to break it down for you. In early 2026, Carli stayed active with K-beauty paid content and headline lifestyle moments, and influencer earnings trackers showed her January 2026 earnings range at $98,252–$133,531, pointing to a net-worth uptick in 2026 versus late 2025 as brand demand held steady.

15. Patrick Starrr @patrickstarrr 4.9 – million followers

Everyone needs some Patrick Starr in their life. This makeup and skincare influencer knows how to bring glam and humor into your feed. With some impressive collaborations and a turban to match, Starr brings uniqueness to the beauty blogging world. In 2022, makeup artist Patrick Starrr collaborated with Lori Harvey, a model and skincare entrepreneur, for a beauty tutorial of her Oscars look. The two start the session with items from her SKN by LH cosmetics brand. Lori explained that the collection was influenced by her own skin difficulties, therefore it was critical for her to create items that would calm her sensitive skin. In January 2026, Patrick announced ONE/SIZE landing in Boots UK as part of a global retail push, and this kind of expansion typically coincides with net-worth growth in 2026 compared with 2025 as the brand scales internationally. 

16. Chantel Jeffries @chanteljeffries 4.9 – million followers

Chantel Jeffries is an internationally renowned model, makeup influencer, and social media queen with 4.7 million fans on Instagram and more than 1 million subscribers on YouTube. Being one of the top beauty Instagram influencers, she also gained fame as the rumored girlfriend of Justin Beiber. In February 2026, Chantel’s visibility spiked again around major-event culture moments (including the Fanatics Super Bowl Party scene), and her net worth in 2026 is generally described as up versus 2025 as she keeps stacking appearance fees with sponsored fashion-beauty work. 

17. Manny Gutierrez @mannymua733 4.4 – million followers

Manny Gutierrez aka Manny MUA is one of the world’s foremost makeup influencer and beauty bloggers with over 4 million subscribers and followers on YouTube and Instagram. As one of the current top beauty influencers, he also became the first ever male star ambassador of Maybelline. Last year he launched Lunar Beauty, his own beauty brand. The digital celebrity who goes by MannyMUA online was exploring medical school until he started focusing his attention on social media. He is now one of a growing generation of top male cosmetics aficionados. He’s now an ambassador for Maybelline, among his numerous partnerships, with a total viewership of upwards of 7 million, and his projected net worth in 2022 is over $1.5 million dollars. In 2026, Manny kept Lunar Beauty in active rotation with ongoing brand marketing and product pushes, and influencer analytics dashboards showed higher January 2026 earnings than December 2025, supporting a net-worth increase in 2026 vs 2025 as monetization stayed consistent. 

18. Desi Perkins @desiperkins 4.3 – million followers

Desi is no stranger to the beauty blogger scene; she has been posting since 2013, and is now one of the top YouTube beauty influencers. Her make-up tutorials and lifestyle posts are not only informative but also stunning. Without any doubt she’s one of the top beauty advocates and she has amassed a huge following, a whopping 4 million followers on Instagram alone and counting! In 2026, Desi stayed visible through big-brand work and creator-led promo cycles (the exact partnerships change fast, but her deal cadence stays high), and her net worth in 2026 is commonly framed as up from 2025 as she continues stacking brand equity with sponsored media.

19. Rachel Levin @rclbeauty101 3.6 – million followers

Rachel Claire Levin is an American top subscribed YouTubers and makeup and skincare influencer, known for her YouTube channel RCLBeauty101. By making Rachel one of the top YouTube beauty influencers, RCLBeauty101 has been the fastest-growing YouTube channel in the world. In 2026, Rachel kept her channel valuable to sponsors through evergreen-format videos that still convert, and her net worth in 2026 is typically described as up slightly from 2025 as ad revenue and sponsorships remain durable for legacy YouTubers.

20. Tati Westbrook @glamlifeguru 2.8 – million followers

Makeup obsessed Tati, aka GlamLifeGuru is famous for her unbiased product reviews, beauty tips, hauls and tutorial videos. She has 9.5 million subscribers on YouTube, which is making her one of the top YouTube beauty influencers and is also a top Instagram influencer.  Tati is one of the top beauty influencers worldwide, and her single JLO inspired YouTube makeup tutorial had an astonishing 10M+ view. In 2026, Tati’s creator-business story kept moving post-settlement with “Details by Tati” staying in the conversation, and her net worth in 2026 is generally discussed as recovering upward versus 2025 as she rebuilds revenue streams beyond legacy drama cycles. 

21. Shayla Mitchell @makeupbyshayla 2.9 – million

Shayla Mitchell, best known as Makeupshayla, is an Instagram and YouTube phenomenon and a top makeup influencer. She launched her YouTube channel in 2012 and gained 742K subscribers, making her one of the top YouTube beauty influencers out there. She has earned an extraordinary 2.7 million followers on Instagram. In 2026, Shayla continued to monetize through beauty-brand campaign work and creator partnerships, and her net worth in 2026 is usually treated as up versus 2025 as she keeps a steady commercial lane alongside her audience base.

22. Amanda Steele @amandasteele 2.5 – million followers

Amanda Steele is an American beauty blogger, makeup influencer, and CEO-designer of the clothing brand Steele. She is known for her self-titled YouTube channel where she shares makeup, fashion, and other lifestyle-related vlogs. With over 5 million subscribers across her social media platforms, Amanda is considered as one of the most sought-after and one of the top beauty influencers and top YouTube influencers of her generation. In January 2026, Amanda teased the week-of launch energy around her STEELE label, and her net worth in 2026 is best described as up from 2025 as she leans harder into founder-led revenue rather than creator ads alone.

23. Safiya Nygaard @safiyany 2.3 – million followers

Safiya is a beauty influencer based in the United States. She rose to fame for starring in BuzzFeed’s Ladylike series and later on became an individual icon that people love for her eccentric and engaging lifestyle vlogs. On Instagram and YouTube alone, Safiya has gained a massive following of over 10 million loyal subscribers. In 2026, Safiya pushed deeper into official merch-style partnerships through her storefront collaborations, and her net worth in 2026 is typically framed as up versus 2025 as productized fandom adds a cleaner revenue layer on top of YouTube.

24. SimplyNailogical @simplynailogical 2.3 – million followers

When it comes to nail-related content, SimplyNailogical is your gal. Cristine Raquel Rotenberg is a Canadian beauty influencer known for her comedic nail art tutorials on YouTube. With over 7.5 million subscribers and collaborations with big brands like F.U.N. Lacquer, SimplyNailogical is no doubt one of the top beauty influencers of the nail care industry. In January 2026, Holo Taco launched the Magnetic Attraction Collection (dated Jan 31, 2026), and with Holo Taco still the core business engine, Cristine’s net worth in 2026 is widely treated as up versus 2025 on brand momentum. 

25. Kathleen Lights @kathleenlights 2.1 – million followers

Kathleen Lights is a Cuban-American beauty advocate based in Miami. Since she started her YouTube channel in 2013, she has grown over 4 million subscribers and 500 million views, making her one of the top YouTube beauty influencers. Considered the beauty guru and one of the top makeup influencers of her generation, Kathleen has collaborated with big makeup brands like ColourPop. In 2026, Kathleen launched her fragrance collab Bisous de Fleur with Gourmand Beauty, and her net worth in 2026 is commonly discussed as up from 2025 as she adds product revenue on top of creator income. 

26. Summer McKeen @summermckeen 2 – million followers

Candid, relevant, and inspiring are three words that best describe this young YouTube royalty. She earned her social media influence by simply being herself—sharing realistic but ultimately empowering content. In 2018, Summer’s huge success, including her being one of the top beauty Instagram influencers, led her to land a role in the hit teen web series After-schooled. In 2026, Summer focused on sponsored YouTube lifestyle series and beauty integrations rather than acting roles, and her net worth in 2026 was commonly estimated at $1.3–$1.6 million, up from sub-$1M figures earlier in the decade.

27. Huda Kattan @huda 2.1 – million followers

Huda Kattan is an Iraqi-American makeup influencer turned entrepreneur who founded one of this generation’s biggest beauty brands—Huda Beauty. In 2007, she created her YouTube channel with the same name, before she gave birth to a billion-dollar cosmetic giant in 2013. To date, Huda Kattan has gained over 50 million followers across her different social media platforms and is considered to be one of the biggest makeup influencers, and top beauty Instagram influencers, in the world. Huda Kattan, the creator of Huda Beauty, the Middle East’s most popular blog and one of the top 20 beauty blogs in the world, is expected to have a net worth of $490 million in 2022. She is a Hollywood-trained makeup artist and beauty expert who routinely uploads videos to her self-titled YouTube channel. She has a total of almost 25 million Instagram followers, 2.3 million YouTube subscribers, and 45,000 Twitter followers. In 2026, Huda Beauty continued global launches across complexion and fragrance categories, and Huda Kattan’s net worth in 2026 was widely estimated at $500–$550 million, up from her reported $490 million valuation in 2022.

28. Michelle Phan @michellephan 2 – million followers

Michelle Phan is considered the OG makeup and skincare influencer who started it all. As a pioneering YouTube personality with over a billion of lifetime views, she has come a long way from being one of the top beauty influencers to becoming a beauty entrepreneur—owning and running the famous cosmetic line called EM Cosmetics. Michelle Phan has been offering videos on contemporary, transformational, and easy makeup looks to her devoted YouTube audience since 2006, and she has seen health, beauty, and wellness grow over the years. The beauty business now looks substantially different than it did nearly 16 years ago, thanks to the addition of new physicians, aestheticians, biochemists, and other experts. Phan is a well-known figure in the community and the founder of EM Cosmetics, a relaunched cosmetics line. The brand recently released a limited-edition collection containing two dazzling tones of their best-selling Heaven’s Glow Radiant Veil Blush, Persimmon, and Cherub. EM Cosmetics sustained limited-edition drops and DTC sales momentum, and Michelle Phan’s net worth in 2026 was generally estimated at $60–$65 million, reflecting an increase tied to long-term brand ownership.

29. Lustrelux @lustrelux 2 – million followers

Katy DeGroot, popularly known as Katy Lustrelux, is an American beauty blogger, makeup advocate, content creator, and of the top beauty Instagram influencers. She is known for her self-titled YouTube channel featuring all things beauty. Her original tutorials, honest reviews, and relatable content managed to grow her social media community to over 4 million followers. In 2026, Lustrelux remained active in sponsored beauty campaigns and evergreen tutorial content, and her net worth in 2026 was estimated at $2–$3 million, up modestly from prior public figures.

30. Emily DiDonato @emilydidinato 2.1 – million followers

American model and a makeup influencer Emily DiDonato is well known in the fashion industry; she has been working as a model for almost 10 years. Her gorgeous blue eyes and generous spirit propelled her to the top of the fashion world. Her charm made her a super star on social media and she has more than 2 million followers on Instagram, making her one of the top beauty Instagram influencers in the world. In 2026, Emily continued combining modeling work with beauty partnerships and creator content, and her net worth in 2026 was estimated at $4–$5 million, reflecting steady growth from brand campaigns.

31. Laura Lee @larlarlee 1.9 – million followers

Laura Lee is a makeup artist slash and beauty blogger slash businesswoman. She debuted on her self-titled YouTube channel in 2013, which has gained over 4 million loyal Larlees to date, making her one of the top YouTube beauty influencers of her generation. Her social media success led her to collaboration deals with big cosmetic brands like Too Faced, MAC Cosmetics, and Benefit Cosmetics. In 2017, the beauty guru and makeup influencer launched her own line called Laura Lee Los Angeles. Laura Lee, known for her engaging and educational makeup tutorials, product reviews, and skit videos, has a net worth of an estimated $1.2 million in 2022. Laura Lee makes money through a variety of sources, including Youtube videos, sponsorships, and sales of her cosmetics line Laura Lee Los Angeles. In 2026, Laura Lee Los Angeles continued selling cosmetics alongside creator monetization, and Laura Lee’s net worth in 2026 was estimated at $2–$2.5 million, up from the $1.2 million figure cited in 2022.

32. Nicole Guerriero @nicoleguerriero 1.9 – million followers

Nicole Guerriero is an Argentinian makeup and skincare influencer based in the United States. To date, the beauty guru has grown a massive collective following of over 4 million followers across her channels. Her success as one of the top beauty influencers also paved the way for collaborations with big brands like Anastasia Beverly Hills, where she created her own highlighter product called Nicole Guerriero Glow Kit. In 2026, Nicole maintained recurring beauty collaborations and creator partnerships, and her net worth in 2026 was commonly estimated at $3–$4 million, reflecting long-term influencer earnings.

33. Kandee Johnson @kandeejohnson 1.8 – million followers

Kandee Johnson is one of the earliest YouTube makeup and skincare influencers who’s widely known for her incredible talent and charming personality. Her makeup transformations, beauty hacks, DIYs, and makeup tutorials contributed to making her one of the top beauty influencers in the world. She has 3.84 million subscribers on YouTube and 1.8 million followers on Instagram. In 2026, Kandee stayed active through sponsored content and creative beauty collaborations, and her net worth in 2026 was estimated at $3–$4 million, slightly higher than earlier public estimates.6 was commonly estimated at $3–$4 million, reflecting long-term influencer earnings.

34. Jackie Aina @jackieaina 1.5 – million followers

Makeup and beauty artist Jackie Aina is well known for her blunt beauty commentary, great sense of humor and infectious personality. She has earned more than 3.4 million subscribers on YouTube and 1.5 million followers on Instagram and is considered one of the top beauty Instagram influencers. In 2026, Jackie continued expanding FORVR Mood alongside premium beauty partnerships, and her net worth in 2026 was widely estimated at $7–$8 million, up from mid-2020s figures.

35. Christen Dominique @christendominique 1.5 – million followers

Christen Dominique is the phenomenal makeup influencer and one of the top YouTube beauty influencers. She has inspired millions of people to be creative and confident through her social media channels. To turn her childhood dream into a reality, she launched her own Cosmetics brand Dominique Cosmetics. In 2026, Dominique Cosmetics maintained new launches and retailer visibility, and Christen Dominique’s net worth in 2026 was estimated at $5–$6 million, reflecting brand-led growth.

36. Shaaanxo @shaaanxo 1.4 – million followers

Shannon Harris aka Shaaanxo is a makeup and skincare influencer and one of the top YouTube beauty influencers from New Zealand who’s inspiring a massive online community of more than 8 million fans across all platforms. She launched her own beauty brand called xoBeauty, where she sells Italian-made vegan cosmetic brushes, false lashes, beauty blenders, brush cleaner and cosmetics. In 2026, xoBeauty continued international brush and cosmetics sales, and Shannon Harris’ net worth in 2026 was commonly estimated at $3–$4 million, up from earlier creator-only earnings.

37. Raye Boyce @itsmyrayeraye 1.5 – million followers

Raye Boyce is one of the most subscribed YouTubers and makeup and skincare influencers today. She’s behind the channel ItsMyRayeRaye and is known for her DIY and tutorial videos about hair and makeup. She gained her 1st 1 million subscribers last 2015 and is still gaining followers up until today. In 2026, Raye sustained long-term sponsored content and platform monetization, and her net worth in 2026 was estimated at $2–$3 million, reflecting steady creator income.

38. Sadia Slay @sadieslayy 1.5 – million followers

Last June 2013, Sadia uploaded her first Instagram post. Who would’ve thought that this beauty influencer will gain over 1.5 million followers on Instagram today? She’s known for her easy makeup tips and tutorials, which a lot of her followers really love. In 2026, Sadia continued monetizing short-form beauty tutorials and brand integrations, and her net worth in 2026 was estimated at $1.5–$2 million, up from earlier influencer benchmarks.

39. Amanda Ensing @amandaensing 1.4 – million followers

Her channel, TheBeautyBox1211, became known on YouTube not only because of her beauty reviews. She’s also famous because of her great insight on makeup. She’s one of the biggest beauty influencers today not only on YouTube but on Instagram too. In 2026, Amanda remained active through beauty reviews and sponsored campaigns, and her net worth in 2026 was estimated at $1–$1.3 million, holding steady to slightly higher than 2025.

40. Ingrid Nilsen @ingridnilsen 1.2 – million followers

Ingrid Nilsen is the YouTube sensation who posts fashion, beauty, and lifestyle content to her self-titled channel, which was originally called MissGlamorazzi. Starting as a makeup artist in her younger years, she has pursued this field with seriousness and passion, and is recognized as one of the top beauty Instagram influencers out there. Today, she’s garnered over 3.6 million subscribers and is one of the most well-known makeup influencers who is flourishing in her career. In 2026, Ingrid focused on lifestyle-forward content and selective brand work, and her net worth in 2026 was estimated at $2–$3 million, largely stable with modest growth.

41. Lauren Curtis @lozcurtis 1.3 – million followers

An Australian top YouTuber and makeup and skincare influencer Lauren Curtis has earned a massive fan following on both Instagram and YouTube due to her amazing makeup and beauty tutorials. With being one of the top beauty Instagram influencers, this sensational social-media beauty is also a fashion guru and she’s providing tips and tricks to her 1.3 million fans. In 2026, Lauren continued high-performing tutorials and brand integrations across YouTube and Instagram, and her net worth in 2026 was estimated at $2–$2.5 million, up from earlier years.

42. Jade Marie @jadeywadey180 1.3 – million followers

One of the members of the 83 Squad, Jade Marie has gained popularity both on YouTube and Instagram. She’s both an Instagram model and a makeup influencer that has garnered a lot of fans on both platforms. Today, she’s making vlogs together with her 83 Squad members, sharing beauty and lifestyle tips enjoyed by their fans. In the 12 years that Jade Marie, aka @jadeywadey180, has been in the beauty industry, she’s changed her beauty practices 180 degrees, shifting her social media material from high-glamour cosmetics to holistic skincare and mindfulness. Marie began her career in the beauty industry as an esthetician, where she learned about Ayurvedic methods while working at a holistic spa in San Diego after receiving her license. Marie’s work is concentrated on her YouTube series “Complexions by Jade,” in which she discusses various skincare difficulties and offers advice on how to manage them using products, tools, and skincare habits. She also utilizes this series to discuss mental health and other themes related to wellbeing. In 2026, Jade expanded her wellness-focused Complexions by Jade content and skincare education, and her net worth in 2026 was estimated at $1.2–$1.6 million, reflecting growth beyond traditional beauty influencing.

43. Chloe Morello @chloemorello 1.2 – million followers

Chloe Morello is an Australian beautician, makeup influencer, style guru, and one of the top YouTube beauty influencers. She’s uploading informative, educational, and fun tutorials along with reviews on beauty and skincare products, hair styling advice, and tips on personal style. She has more than 2.7 million subscribers on YouTube and 1.2 million followers on Instagram. With over 2.66 million subscribers, Chloe Morello is one of the most well-known channels on YouTube that provides engaging makeup tutorials and other content. In 2022, Chloe Morello has an estimated net worth of about $100 thousand. However, considering all additional revenue sources besides her YouTube channel, Chloe Morello’s net worth may be higher than estimated, and closer to $250 thousand. In 2026, Chloe maintained YouTube monetization and brand partnerships, and her net worth in 2026 was estimated at $300,000–$400,000, up from her earlier $100k–$250k range.

44. Alissa Ashley @alissa.ashley 1.1 – million followers

Alissa Ashley is the leading makeup artist who’s popular in the community for assisting more than 2 million subscribers on YouTube with informative and unique beauty tips and tricks. She has a huge fan following on Instagram too, making her one of the top beauty Instagram influencers in the world. In 2026, Alissa stayed active through inclusive beauty partnerships and creator campaigns, and her net worth in 2026 was estimated at $2–$3 million, reflecting steady sponsorship income.

45. Yasmin Maya @beautyybird 1.1 – million followers

Professional makeup artist and bilingual beauty vlogger Yasmin Maya is best known for her YouTube channels BeautyyBird and PajaritaBella on which she’s posting in English & Spanish language. This beauty bird has gained a massive fan following on social media platforms and is one of the top YouTube beauty influencers of her generation. Her two YouTube channels, BeautyyBird and PajaritaBella, have garnered her a lot of attention. With videos in English on her BeautyyBird channel and videos in Spanish on her PajaritaBella channel, she gained big popularity among beauty influencers, and her net worth or net income is expected to reach between $1 million and $5 million dollars in 2022. In 2026, Yasmin continued producing bilingual content across BeautyyBird and PajaritaBella, and her net worth in 2026 was estimated at $3–$4 million, up from earlier seven-figure estimates.

46. Dulce Candy @dulcecandy 1.1 – million followers

Dulce Candy is one of the top beauty influencers and fashion vlogger who publishes fun makeup tutorials, fashion advice, and personal stories for her more than 2.9 million subscribers on YouTube, making her one of the top YouTube beauty influencers in the world. She’s partnered with big brands like Walmart, Target, Macy’s, Old Navy, L’Oreal, Kohls, Walgreens, Cover Girl, & Virgin America. In 2026, Dulce maintained partnerships with mass-market retailers and lifestyle brands, and her net worth in 2026 was estimated at $3–$4 million, holding steady with slight growth.

47. Meghan Rienks @meghanrienks 1 – million followers

Meghan Rienks – a YouTuber, makeup influencer, podcaster, and actress! From a small town to social media stardom, she gained popularity due to her amazing makeup tutorials. She started her YouTube channel in 2010 just out of the boredom and later on she becomes highly influential YouTuber. In 2026, Meghan balanced podcasting, acting projects, and brand partnerships, and her net worth in 2026 was estimated at $2–$3 million, up from her early YouTube-era figures.

48. Gabriel Zamora @gabrielzamora 936,000 followers

Gabriel Zamora is a YouTube star and social media influencer, recognized for makeup tips and tutorials, product reviews, challenges, vlogs and Spanish videos. He’s also known as the first male makeup artist and makeup influencer to sign with Michelle Phan’s beauty community called Ipsy. In 2026, Gabriel continued bilingual beauty content and sponsored collaborations, and his net worth in 2026 was estimated at $1.5–$2 million, reflecting sustained influencer income.

49. Haley Wight @cosmobyhaley 877,000 followers

YouTuber star Haley Wight, better known as Cosmobyhaley has a massive fan following on Instagram, making her one of the top beauty Instagram influencers. She uploaded her first video to her YouTube channel in June of 2015 and within few years she’s among the top beauty influencers for her unique makeup tutorials. In 2026, Haley remained active in Instagram-led beauty partnerships, and her net worth in 2026 was estimated at $800,000–$1.2 million, up from earlier years.

50. Tess Christine @tesschristinexo 750,000 followers

Makeup and shopping addicted Tess Christine is a beauty and fashion guru who started her YouTube channel in April of 2011. Being a pro at hair styles, she’s famous for recreating makeup look of celebrities and ‘Get the Look’ video. In 2026, Tess continued monetizing fashion and beauty content through sponsored videos and brand deals, and her net worth in 2026 was estimated at $1–$1.5 million, reflecting gradual long-term growth.

51. Marlena Stell @marlenastell 718,000 followers

51. Marlena Stell (@marlenastell) — 718,000 followers

Marlena Stell is a popular makeup guru and businesswoman who gained a strong fan following on YouTube and other social media platforms. She started her YouTube channel in 2008 and years later she founded her own beauty brand Makeup Geek. By being of the top YouTube beauty influencers, she has a mission to empower women through beauty education. In 2026, Marlena focused on private-label consulting and paid education programs for indie beauty founders following the wind-down of Makeup Geek’s retail arm, and her net worth in 2026 was estimated at $6–7 million, remaining stable year over year.

  52. Claire Marshall @heyclaire 683,000 followers

Claire Marshall is a makeup artist, beauty and lifestyle vlogger, fashion, music, and travel blogger. She is one of YouTube’s early adopters who has gained mega fans on Instagram and YouTube with her unique tutorials. She is now considered one of the top beauty Instagram influencers in the world. In 2026, Claire leaned into cinematic lifestyle content paired with long-term fashion and beauty sponsorships, and her net worth in 2026 was estimated at $2.5–3 million, up slightly year over year.

53. Kristin Johns @kristinjohns 644,000 followers

Kristin Johns is an American YouTuber popularly known for her beauty and lifestyle vlogs. She is married to Marcus Johns, who is a Viner. She acquired major fan following through vlogging, question and answer videos as well as makeup related videos. In 2026, Kristin continued monetizing family-focused lifestyle content with home, beauty, and parenting brand deals, and her net worth in 2026 was estimated at $1.8–2.2 million, reflecting gradual growth.

54. Lisette @lisette 554,000 followers

Lisette is famous for her hair and makeup related tutorials on YouTube. She posted her first YouTube video, “Keratin Hair Treatment Before and After” in 2012 and now she has 2.8 million subscribers. In 2026, Lisette sustained strong YouTube ad revenue alongside recurring sponsored hair-care campaigns, and her net worth in 2026 was estimated at $1.5–2 million, up from earlier years.

55. Sophia Chang @sophiachang 539,000 followers

Korean-American makeup artist Sophia Chang started her YouTube channel in July of 2009. By being one of the top YouTube beauty influencers, she’s breaking down the beauty trends with perfect easy-to-follow makeup tutorials. In 2026, Sophia remained active in tutorial-driven brand partnerships and paid digital campaigns, and her net worth in 2026 was estimated at $1.2–1.6 million, holding steady.

56. Genelle Seldon @genelleseldon 473,000 followers

Genelle Seldon is a YouTube star, beauty influencer and singer. She has accumulated a huge fan following on Instagram and YouTube due to her beauty, lifestyle, and fashion tutorials and vlogging entries. In 2026, Genelle combined beauty sponsorships with music releases and live performances, and her net worth in 2026 was estimated at $900,000–1.2 million, slightly higher than 2025.

57. Stephanie Ledda @smlx0 472,000 followers

Stephanie Ledda launched her channel SMLx0 in in November 2009 and started posting makeup tutorials and other beauty and fashion related stuff. She has over 1 million subscribers on YouTube, and more than 460K followers on Instagram. In 2026, Stephanie continued earning through evergreen YouTube content and affiliate-driven beauty links, and her net worth in 2026 was estimated at $1.3–1.7 million, remaining stable.

58. Nyma Tang @nymatang 474,000 followers

The rising makeup influencer, Nyma Tang has established herself on YouTube with her hit video series “The Darkest Shade”. She’s well known in the beauty industry for her extremely dark complexion. She’s uploading makeup products reviews and beauty tutorials on her self-titled YouTube channel. In 2026, Nyma expanded “The Darkest Shade” into paid inclusivity-focused collaborations with complexion brands, and her net worth in 2026 was estimated at $1.8–2.3 million, up year over year.

59. Katie Jane Hughes @katiejanehughes 498,000 followers

Katie Jane Hughes is a British makeup artist who’s becoming famous for redefining makeup and skin care. Her veritable treasure trove of beauty tips, tricks, and hacks on Instagram & YouTube are making her extraordinary in the industry. Being one of the top beauty Instagram influencers, she has worked as an ambassador for Butter London. In 2026, Katie continued high-fee editorial and luxury beauty campaigns tied to fashion weeks and brand launches, and her net worth in 2026 was estimated at $3–3.5 million.

60. RawBeautyKristi @rawbeautykristi 432,000 followers

RawBeautyKristi is a self-taught makeup artist and beauty vlogger on YouTube. She launched her YouTube channel in 2013 and started uploading beauty products reviews, makeup tutorials, and vlogs about life, love, and more. In 2026, Kristi focused on long-form YouTube content and selective brand partnerships aligned with her audience values, and her net worth in 2026 was estimated at $1.5–2 million, holding steady.

61. Tailor Made Jane @tailormadejane 442,000 followers

Shaina Simmons is a makeup guru who’s running the popular channel Tailormadejane, where she shares a wide variety of beauty tutorials on YouTube & Instagram. She has gained over 1 million fans on social media platforms and is recognized as one of the top beauty Instagram influencers of her generation. In 2026, Shaina focused on sponsored tutorial series and long-term affiliate partnerships with mid-tier beauty brands, and her net worth in 2026 was estimated at $1.3–1.6 million, up slightly from 2025.

62. Julie Sarinana @juliesarinana 404,000 followers

Julie Sarinana aka Sincerely Jules is a fashion and beauty blogger. She’s popular among the community for sharing her personal thoughts, fashion tips, and travel adventures. In 2026, Julie continued high-value fashion and beauty campaigns tied to travel and lifestyle brands, and her net worth in 2026 was estimated at $6–7 million, remaining flat year over year.

63. Cohl @cohlsworld 374,000 followers

Cohl is a competitive cheerleader who became a state champion and 7-time national champion. He’s famous on social media for sharing unbiased product reviews and a variety of makeup skills & tutorials. In 2026, Cohl maintained steady sponsored product reviews and creator partnerships, and his net worth in 2026 was estimated at $800,000–1 million, reflecting gradual growth.

64. Cole Carrigan @colecarrigan 360,000 followers

Cole Carrigan is a self-taught makeup artist who is widely known for his elaborative designs for high fashion events and FX makeup. Apart from being an ambassador for several different makeup and beauty brands, he is also popular for having an association with Jeffree Star to design Halloween makeup. In 2026, Cole continued FX makeup commissions and brand-sponsored content tied to costume and event seasons, and his net worth in 2026 was estimated at $900,000–1.3 million, holding steady.

65. Diana Saldana @dianachantel 390,000 followers

Diana Saldana is a popular beauty model and blogger who’s famous for her self-titled YouTube channel. She has accumulated over 750K subscribers on YouTube and 390K followers on Instagram, Before this fame, she won the 2011 Miss San Juan and Miss Dominican Republic USA beauty pageants and went on to be crowned 2013’s Miss Manhattan New York USA. In 2026, Diana remained active in beauty sponsorships and modeling-led brand collaborations, and her net worth in 2026 was estimated at $1.1–1.5 million, remaining stable.

66. SaraBeautyCorner @sarabeautycorner 352,000 followers

SaraBeautyCorner is the leading beauty influencer, specialized in nail art, DIY, fashion, and makeup. She launched her YouTube channel in October of 2012 and then there was no turning back! You can find the coolest and funniest beauty videos along with other awesome stuff on her channels. In 2026, Sara continued monetizing viral DIY and nail-art content across YouTube and Instagram, and her net worth in 2026 was estimated at $2–2.5 million, up modestly from 2025.

67. Cydnee Black @cydbee 328,000 followers

Cydnee Black is a freelance makeup artist for MAC cosmetics who publishes makeup tutorials, hair tutorials, vlogs, beauty, style and advice videos on her self-titled channel. She has gained more than 1 million subscribers on YouTube and 328K Instagram followers. In 2026, Cydnee balanced freelance MAC work with paid creator campaigns and tutorials, and her net worth in 2026 was estimated at $1–1.4 million, holding steady year over year.

68. Roxette Arisa Howe @roxettearisa 326,000 followers

Beauty, health, and skincare enthusiast Roxette Arisa is well known for her eponymous YouTube channel. She has attained more than 1.19 million subscribers on YouTube and 326K followers on Instagram by creating makeup tutorials, product reviews, and haul videos. In 2026, Roxette focused on skincare-first sponsorships and YouTube monetization, and her net worth in 2026 was estimated at $800,000–1.1 million, largely unchanged from 2025.

69. Madelynn De La Rosa @madewin 277,000 followers

Beauty influencer and compassionate YouTuber Madelynn De La Rosa is highly recognized for her classic fashion and vegan lifestyle. She has 957K subscribers on YouTube and 277K followers on Instagram. In 2026, Madelynn continued producing vegan lifestyle and beauty content with brand integrations, and her net worth in 2026 was estimated at $700,000–1 million, up slightly year over year.

70. Tatiana Ringsby @tringsby 313,000 followers

Model and social media star Tatiana Ringsby is well known for being a part of the collaborative channel The Rad and Reckless. She has her self-titled YouTube channel too with 425K active subscribers. She uploads vlogs on modeling journey, travels, health, beauty, makeup and is also one of the most well-known fitness influencers. In 2026, Tatiana combined modeling work with fitness and lifestyle sponsorships, and her net worth in 2026 was estimated at $1.5–2 million, reflecting diversified income.

71. Thomas Halbert @thomashalbert 334,000 followers

Beauty influencer and makeup artist Thomas Halbert is familiar for his selfie-filled Instagram account with over 250K followers. He posts regular makeup tutorials, product reviews, and beauty vlogs on his self-titled YouTube channel. In 2026, Thomas sustained brand-sponsored tutorials and review content, and his net worth in 2026 was estimated at $900,000–1.2 million, remaining stable.

72. Jkissa @jkissa 292,000 followers

Pro Oreo Eater and Puppy lover Jkissa is a LA based beauty guru and makeup artist who has over 292K followers on Instagram and 342K subscribers on YouTube. She uploads new videos to her JkissaMakeup Channel on YouTube from her Hollywood Studio every Tuesday, Thursday and Sunday. In 2026, Jkissa maintained creator income through frequent uploads and sponsored makeup content, and her net worth in 2026 was estimated at $1.1–1.4 million, holding flat year over year.

73. Penelope Gwen @pennold 303,000 followers

Penelope Gwen is a self-taught British makeup artist, model and social media influencer who shares creative endeavors and modeling content on Instagram for her 303K followers. She was featured as the cover of HUF Magazine and as a model and makeup artist for Bristol Life Magazine. In 2026, Penelope continued editorial modeling and creative makeup collaborations, and her net worth in 2026 was estimated at $600,000–900,000, reflecting niche creator earnings.

74. Melisssa Alatorre @melissaalatorre 283,000 followers

Melissa Alatorre is a Mexican-American pro makeup artist who has earned 653K subscribers on her YouTube channel and 283K followers on Instagram. She’s posting new stuff every week to inspire and teach the aspiring makeup artist and makeup addicts. In 2026, Melissa sustained weekly tutorials and paid brand partnerships, and her net worth in 2026 was estimated at $1–1.3 million, remaining steady.

75. Nam Vo @namvo 320,000 followers

Makeup artist Nam Vo is widely known for her signature style called the Nam Vo Glow. Her work has been featured across magazines like Elle and British Vogue, and she’s worked with clients like Marc Jacobs Beauty, Ole Henriksen, Oribe and Bobbi Brown. More than 320K fans are following her on Instagram. In 2026, Nam continued high-profile editorial and brand artistry projects, and her net worth in 2026 was estimated at $2.5–3 million, reflecting premium client demand.

76. Emily Noel @emilynoel83 265,000 followers

An award-winning news anchor, beauty blogger, and YouTuber Emily Noel is known for her emilynoel83 channel and the blog Beauty Broadcast. Apart from being featured in Elle magazine and the New York Times, she has over 1 million subscribers on YouTube and 265K followers on Instagram. In 2026, Emily maintained strong YouTube ad revenue and long-running brand sponsorships, and her net worth in 2026 was estimated at $1.8–2.2 million, holding steady.

77. Deepica Mutyala @deepica 281,000 followers

Deepica Mutyala is the founder and CEO of Live Tinted, a multicultural community about beauty and culture. She is renowned for her eponymous channel where she shares beauty and makeup related tutorials, as well as her fashion advice vlogs. She has amassed more than 281K Instagram followers and 269K YouTube subscribers. In 2026, Live Tinted expanded retail distribution and launched new complexion products, and Deepica’s net worth in 2026 was estimated at $4–5 million, up year over year.

78. Sona Gasparian @sonagasparian 251,000 followers

With 764K YouTube subscribers and 251K Instagram followers, Sona Gasparian is holding a position among top 100 beauty influencers in the US. She’s a professional makeup artist, blogger, and vlogger who posts stuff related to beauty, skincare, hair, fashion and lifestyle. In 2026, Sona continued professional makeup work and sponsored beauty content, and her net worth in 2026 was estimated at $1.3–1.7 million, remaining stable.

79. Rocio Cervantes @rocioceja_ 221,000 followers

Makeup fanatic Rocio Cervantes is familiar for her unique styles and techniques and she’s the ‘Queen of Blending’ as per her followers. She’s changing the game in YouTube makeup community and her makeup videos are absolutely entertaining to watch. In 2026, Rocio maintained high-engagement blending tutorials with paid brand integrations, and her net worth in 2026 was estimated at $700,000–1 million, up modestly from 2025.

80. Kianna Naomi @kiannanaomi 218,000 followers

Kianna Naomi is LA based film actress, YouTube vlogger and clothing enthusiast, who’s sharing fashion, styling and lifestyle videos. She has 912K subscribers on YouTube and 218K followers on Instagram. In 2026, Kianna balanced acting projects with fashion and beauty sponsorships, and her net worth in 2026 was estimated at $1.2–1.6 million, reflecting diversified income.

81. Leyla Rose @leyla 195,000 followers

Makeup artist Leyla Rose gained popularity for her self-titled YouTube channel and she has earned more than 1.1 followers on it by posting product reviews, clothing hauls, makeup tutorials and related stuff. In 2026, Leyla partnered with mid-tier beauty brands for sponsored YouTube product launches and Instagram wear tests, and her net worth in 2026 was estimated at $600,000–800,000, up modestly from 2025.

82. Michelle Choi @michellechoii 223,000 followers

Michelle Choi is a beauty and lifestyle guru with an easygoing introductory style and a decent eye for an extraordinary look. She shares her personal insights and experiences to influence her 560K YouTube subscribers and 223K Instagram followers. In 2026, Michelle continued monetizing minimalist lifestyle content through recurring home, beauty, and fashion partnerships, and her net worth in 2026 was estimated at $1.8–2.2 million, reflecting steady creator growth.

83. Alexandra Beth @alexandrasgirlytalk 191,999 followers

Alexandra Beth is one of the top subscribed YouTubers today. She’s behind the channel AlexandrasGirlyTalk and is widely known for her DIY, hair and makeup tutorial videos. She has accumulated more than 3.5 million subscribers to her channel. In 2026, Alexandra leaned into high-volume YouTube ad revenue and sponsored DIY integrations, and her net worth in 2026 was estimated at $2.5–3 million, holding stable year over year.

84. Eman @eman 170,000 followers

A pro makeup artist and beauty influencer Eman, is LA based, Egyptian-Canadian stunner, who has been active on YouTube since 2009. She has amassed more than 944K YouTube subscribers and 170K Instagram followers earning her a place in our top beauty influencers list. To pursue her passion as a makeup artist, she left behind a career in finance. In 2026, Eman focused on brand-sponsored complexion tutorials and paid campaign work with global beauty labels, and her net worth in 2026 was estimated at $1.2–1.5 million, remaining steady.

85. Taylor Wynn @taylorwynn 168,000 followers

With 815K pals on YouTube subscribers and 168K fans on Instagram, Taylor Wynn is holding a position in our list of 100 top beauty influencers in the US. She’s known for her fashion and beauty-centric YouTube channel that features makeup tutorials and product reviews as well as lifestyle content and travel vlogs. In 2026, Taylor continued high-performing foundation reviews and long-term beauty sponsorships tied to travel content, and her net worth in 2026 was estimated at $1.8–2.3 million, up from 2025.

86. Briana Marie @bmarie___ 147,000 followers

21 year self-taught makeup pro and fashionista, Briana Marie began modeling at the age of five and featured in campaigns for Wamart, KFC, Old Navy, Walt Disney, FPL and other brands. She has 237K subscribers on YouTube and 147K followers on Instagram. In 2026, Briana booked additional commercial modeling and influencer campaigns with retail and lifestyle brands, and her net worth in 2026 was estimated at $900,000–1.2 million, reflecting continued growth.

87. Allison Ellis @makeupbyalli 139,000 followers

Makeup addicted Allison Ellis is a beauty vlogger whose makeup tutorials and routine videos have attained her 743K subscribers on YouTube. She’s best known for her dazzling beauty tips and makeup and hair tutorials. In 2026, Allison sustained YouTube ad revenue and paid beauty integrations, and her net worth in 2026 was estimated at $800,000–1.1 million, holding steady year over year.

88. Strashme @strashme 558,000 followers

Strashme aka Ashley Strong is a beauty and cosmetics influencer from Alaska and has more than 558K followers on Instagram. She has won James Charles’ new reality show on YouTube, Instant Influencer. In 2026, Ashley leveraged her Instant Influencer win into sponsored brand campaigns and paid social content, and her net worth in 2026 was estimated at $1.3–1.7 million, up from prior years.

89. Kayley Melissa @kayleymelissa 129,000 followers

Kayley Melissa is a hair braiding enthusiast and YouTube content creator who has attained more than 1.4 million subscribers through her creative and cozy hairstyles videos. She’s focusing on creating lifestyle tutorials, character recreations and quick hairstyles vlogs for everyone. In 2026, Kayley continued monetizing hair-focused tutorials through brand partnerships and YouTube ad revenue, and her net worth in 2026 was estimated at $1–1.3 million, remaining stable.

90. MakeupByJesi @makeupbyjesi 123,000 followers

Beauty influencer and compassionate makeup artist Jesi is best known for her eponymous YouTube channel. She has 181K subscribers on YouTube and 123K followers on Instagram. In 2026, Jesi focused on sponsored makeup tutorials and affiliate-driven content, and her net worth in 2026 was estimated at $600,000–850,000, up slightly from 2025.

91. Rosa @beautybyrosita 126,000 followers

Rosa is one of the top NYC influencers and a makeup artist who is becoming popular among community for her makeup tutorials, tips & tricks, hauls and more. She has gained 304K subscribers on YouTube and 126K followers on Instagram. In 2026, Rosa secured paid beauty brand partnerships tied to NYC-based campaigns, and her net worth in 2026 was estimated at $700,000–1 million, reflecting steady growth.

92. Stephanie Liu Hjelmeseth @honeynsilk 105,000 followers

Style blogger Stephanie Liu Hjelmeseth is pursuing a spirited life of style and adventure through her blog, Honey & Silk. Due to her romantic lifestyle and unique taste on fashion, she has been able to make a successful place among the 100 top beauty influencers. In 2026, Stephanie continued monetizing travel, fashion, and beauty content through long-term brand collaborations, and her net worth in 2026 was estimated at $900,000–1.2 million, holding steady.

93. Mirella Bernal @mirellabelle 54,900 followers

Beauty blogger Mirella Bernal started her YouTube channel in June of 2011 and her most popular video ‘how to get huge, long lashes’ has attained 2 million views. She’s uploading tutorials, vlogs, reviews and hauls every week for her 273K subscribers. In 2026, Mirella continued weekly uploads paired with sponsored beauty reviews, and her net worth in 2026 was estimated at $400,000–600,000, up modestly year over year.

94. Amy Serrano @amyserrano 47,600 followers

Amy Serrano is a beauty junkie and die-hard fashion lover who’s widely known for her eponymous YouTube channel’s content. Her makeup, hair, and fashion tutorials are making her popular among millions of fans on social media. In 2026, Amy focused on sponsored fashion and beauty content across YouTube and Instagram, and her net worth in 2026 was estimated at $350,000–550,000, reflecting gradual growth.

95. Darcei Amanda @missdarcei 67,800 followers

Beauty vlogger Darcei Amanda launched her YouTube channel MissDarcei in August 2010 and gained fame for beauty vlogging through Korean makeup tutorials, routines, and product reviews. She has amassed more than 730K YouTube subscribers and 67K Instagram followers. In 2026, Darcei continued monetizing Korean beauty-focused content through brand sponsorships and ad revenue, and her net worth in 2026 was estimated at $1.2–1.6 million, holding steady.

96. Tamira Laboy @tamirajarrel 37,200 followers

Tamira Laboy started her YouTube channel in February 2013 and has amassed more than 56K subscribers. She has gained popularity on social media for her beauty, lifestyle, and fashion tutorials and advice vlogs. In 2026, Tamira focused on sponsored lifestyle content and affiliate partnerships, and her net worth in 2026 was estimated at $250,000–400,000, up slightly from 2025.

97. Shannon Harris @shanmharris 31,800 followers

Born and raised in Barbados, Shannon Harris became Miss Universe Barbados in 2016. This model and beauty queen is gaining popularity day by day in influencers market and she has more than 31K followers on Instagram. In 2026, Shannon participated in regional modeling campaigns and beauty sponsorships, and her net worth in 2026 was estimated at $300,000–500,000, reflecting steady brand work.

98. Bri @blissfulbrii_27,000 followers

Self-taught makeup artist BRI is an American beauty YouTuber whose makeup tutorials, hauls, product reviews and clothing try-ons have earned her more than 135K subscribers so far. In 2026, Bri continued monetizing try-on content and sponsored beauty reviews, and her net worth in 2026 was estimated at $200,000–350,000, holding steady.

99. Joanna Spicer @joanna_spicer 24,800 followers

Joanna Spicer is the leading social media personality who rose to fame for her eponymous YouTube channel. She gained populaity for her random vlogs as well as her beauty and makeup tutorials. In 2026, Joanna leaned into sponsored vlogs and affiliate beauty content, and her net worth in 2026 was estimated at $180,000–300,000, reflecting incremental growth.

100. KatesBeautyStation @katesbeautystation 19,900 followers

Beauty and lifestyle guru Kate started her YouTube channel KatesBeautyChannel in July 2013. She has gained more than 107K subscribers by posting vlogs, hauls, and makeup tutorials. In 2026, Kate continued monetizing YouTube through brand-sponsored hauls and tutorials, and her net worth in 2026 was estimated at $150,000–250,000, remaining stable.

Top Beauty Influencers – Micro Makeup Influencers

101. Savannah @beyond_beauty_savvy — 19,200 followers

This beauty influencer who lives in Chicago is also a fitness freak. She has gained 18.5k followers by giving product reviews and tutorials for her audience through her stories and posts. In 2026, Savannah partnered with regional wellness and skincare brands for paid Instagram Reels and fitness-adjacent product campaigns, and her net worth in 2026 was estimated at $120,000–180,000, up from the prior year.

102. Christina Yesayan @christinayesayan_hair — 18,100 followers

Christina is a hairstylist; being a prominent figure on Instagram, she has attracted around 17k followers. She runs her salon as well with the name “Roil Salon.” In 2026, Christina expanded Roil Salon’s visibility through branded haircare partnerships and local campaign shoots, and her net worth in 2026 was estimated at $250,000–350,000, reflecting combined salon and influencer income.

103. Andrea Orpiss @yourbeauty.ie — 18,000 followers

Andrea is fond of beauty, fashion, and lifestyle and has been gaining the attention of thousands of Instagrammers by posting admirable content. She is a makeup influencer based in Dublin, Ireland but has been capturing fame from throughout the world. In 2026, Andrea collaborated with European skincare brands on paid review campaigns and affiliate launches, and her net worth in 2026 was estimated at $180,000–260,000, up year over year.

104. Chrissy @honeyanddewskin — 17,800 followers

Chrissy is famous in her community for promoting and selling clean beauty products on her Instagram blog, which has earned her around 17.2k followers. She seems to have considerable knowledge of medicines and health and beauty products, which she shares on her blog now and then. In 2026, Chrissy worked with clean beauty and wellness brands on educational content partnerships, and her net worth in 2026 was estimated at $200,000–300,000, reflecting steady growth.

105. Ambarina @beautypassionista — 17,400 followers

This influencer is a luxury beauty influencer who has gained around 16k followers by giving recommendations on maintaining healthy skin. She gets her followers various discounts on beauty products which helps her attain many followers every day. In 2026, Ambarina secured affiliate-driven partnerships with luxury skincare brands and seasonal promo campaigns, and her net worth in 2026 was estimated at $220,000–320,000, up from 2025.

106. Tabitha Warley @takeheartuk — 17,100 followers

A 30-year-old beauty influencer based in New York is promoting body positivity through her Instagram. By posting reviews of different clothing brands, she has made her blog look glossy. In 2026, Tabitha partnered with inclusive fashion and beauty labels for paid try-on campaigns, and her net worth in 2026 was estimated at $190,000–280,000, reflecting increased sponsorship work.

107. Lisa Scharff @lisa.scharff — 16,300 followers

Lisa is an organic makeup influencer and a beauty coach with around 15.5k followers on Instagram. She is the founder of Natural Beauty Coaching and owns an organic beauty studio. Her popularity on YouTube is equally undeniable as she has attracted 2.11 million subscribers. In 2026, Lisa monetized coaching programs and organic beauty brand collaborations, and her net worth in 2026 was estimated at $900,000–1.2 million, driven largely by digital education revenue.

108. Aluve Nguza @aluvenguza — 16,200 followers

Aluve is a makeup influencer with around a 15k fan following on Instagram. She gives reviews of clothing brands and beauty products for her community on her blog. Her Instagram is so pleasantly organized that you may scroll for hours. In 2026, Aluve worked with fashion and beauty brands on sponsored review posts, and her net worth in 2026 was estimated at $140,000–220,000, up modestly year over year.

109. Erika @babeskills — 16,400 followers

This little mama to two kids is a clean beauty influencer who guides her followers towards beauty and conscious living. She has attracted around 15k followers on Instagram. Additionally, she hosts a podcast called “Babeskills.” In 2026, Erika monetized the Babeskills podcast through sponsorships and clean beauty affiliate sales, and her net worth in 2026 was estimated at $300,000–450,000, reflecting diversified income streams.

110. editional beauty @editionalbeauty — 15,900 followers

The beauty obsession is unquestionable for this makeup influencer as she is recommending products every day on her Instagram blog page. Her blog’s visual collection is so strong it often draws requests for photography advice. In 2026, Editional Beauty collaborated with indie makeup brands on visually driven campaign shoots, and her net worth in 2026 was estimated at $130,000–200,000, up slightly from 2025.

111. Kate Clementine @kateclementine_beauty — 15,600 followers

Kate is a beauty influencer on Instagram who helps her followers get discounts on beauty products from different brands. She frequently features Sephora purchases, which has helped build strong audience trust. In 2026, Kate focused on Sephora affiliate partnerships and sponsored deal-based content, and her net worth in 2026 was estimated at $170,000–250,000, reflecting steady affiliate income.

112. Nneka Elliott (@nnekaelliott) — 14,900 followers

This beauty influencer shares simple beauty routines and skincare hacks. Nneka creates makeup tutorials and is also a member of SVG Consulate and Carl-On nonprofit organizations. In 2026, Nneka partnered with skincare brands aligned with community initiatives, and her net worth in 2026 was estimated at $160,000–230,000, up year over year.

113. Anam (@mydivine.journey) — 14,500 followers

A UAE-based makeup influencer who creates content around lifestyle, beauty, and food, Anam also runs a YouTube channel. She is popular for reviewing more than 200 Zomato food items. In 2026, Anam collaborated with regional beauty and food brands on sponsored campaigns, and her net worth in 2026 was estimated at $180,000–260,000, reflecting growing regional partnerships.

114. Laura Pearson Smith (@lpearsonsmith) — 13,600 followers

This beauty influencer posts consistently about makeup, skincare, and luxury. She is also a contributor to Polo Lifestyle Magazine and runs “The Life With Frills.” In 2026, Laura expanded editorial and luxury brand collaborations tied to print and digital campaigns, and her net worth in 2026 was estimated at $200,000–300,000, holding steady.

115. Elizabeth (@my.skinology) — 13,700 followers

A photographer by trade, Elizabeth is a beauty influencer who posts visually rich product photography paired with genuine reviews. In 2026, Elizabeth partnered with skincare brands for photography-led campaigns and paid reviews, and her net worth in 2026 was estimated at $150,000–230,000, up modestly.

116. Morgan Garrett (@simplymorganblake) — 13,400 followers

Being a dental hygienist hasn’t stopped Morgan from pursuing her beauty influencer goals. She shares styling ideas for work and events. In 2026, Morgan collaborated with beauty and fashion brands targeting professional women, and her net worth in 2026 was estimated at $160,000–240,000, reflecting steady dual-income growth.

117. Liana Ratner (@babyyyli) — 13,500 followers

Liana is active on both Instagram and TikTok, which has helped accelerate her growth. She promotes body positivity by styling diverse outfits for her audience. In 2026, Liana secured TikTok-first fashion and beauty sponsorships focused on body-positive campaigns, and her net worth in 2026 was estimated at $200,000–300,000, up from 2025.

118. Madison (@naturally_madisen) — 13,100 followers

Madison focuses on clean beauty and natural wellness content. She has grown her following by discussing trends and conscious beauty choices. In 2026, Madison partnered with clean beauty and wellness brands for sponsored launches, and her net worth in 2026 was estimated at $140,000–210,000, reflecting steady growth.

119. Grant (@skin_t__) — 12,900 followers

Grant is a Scottish makeup influencer and beauty blogger who actively challenges gender norms. His honest product reviews continue to grow his audience. In 2026, Grant collaborated with inclusive beauty brands on gender-neutral campaigns, and his net worth in 2026 was estimated at $130,000–200,000, up year over year.

120. Serena (@itstheskinyourein) — 12,600 followers

“Your skin, your rules” has become Serena’s guiding philosophy. She promotes skincare through practical, product-focused posts. In 2026, Serena worked with dermatologist-backed skincare brands on educational campaigns, and her net worth in 2026 was estimated at $150,000–220,000, reflecting consistent sponsorship income.

121. Larakei (@larakei) — 12,400 followers

A traveler and beauty blogger based in Utah, Larakei shares aesthetic fashion and glam imagery. In 2026, Larakei partnered with travel-friendly beauty and fashion brands for sponsored content, and her net worth in 2026 was estimated at $140,000–210,000, up modestly.

122. LadyB (@gilaroby) — 11,900 followers

Lady B is a freelance makeup artist based in Milan known for artistic face looks. She documents every product and lighting detail in her captions. In 2026, Lady B collaborated with European makeup brands on artistic campaign shoots, and her net worth in 2026 was estimated at $160,000–240,000, reflecting steady creative demand.

123. Amy Clark (@theamyclark) — 11,800 followers

Amy Clark is a senior editor, beauty journalist, and podcast host. She emphasizes body acceptance and inclusive beauty conversations. In 2026, Amy monetized her podcast through sponsorships and editorial collaborations, and her net worth in 2026 was estimated at $180,000–260,000, holding steady year over year.

124. Laura Alksne (@alksne) — 11,500 followers

Laura is a professional makeup artist who showcases her portfolio, shoots, and product recommendations on Instagram. In 2026, Laura booked paid makeup gigs and brand-sponsored shoots, and her net worth in 2026 was estimated at $170,000–250,000, reflecting steady freelance income.

125. Clean Beauty Babe by Jenn (@cleanbeautybabebyjenn) — 10,900 followers

Jenn is a chartered accountant and clean beauty advocate who shares mindful living content. She is also a BII survivor. In 2026, Jenn partnered with clean beauty and wellness brands for sponsored educational content, and her net worth in 2026 was estimated at $140,000–220,000, reflecting diversified income growth.

126. Jo McIntyre (@jomcintyrehair) — 10,800 followers

Jo is an organic haircutting specialist who is based in Indianapolis and sometimes Austin. He is good at natural texture, waves, curls, and whatnot. He has gained himself 10.2k followers on Instagram by simply being an all-rounder! In 2026, Jo partnered with clean haircare brands for texture-focused education campaigns and in-salon content collaborations, and his net worth in 2026 was estimated at $180,000–260,000, reflecting steady service-based growth.

127. Feel More Gooder (@feelmoregooder) — 10,300 followers

This blog is by Jessica Williams, whose primary focus is on fitness, nutrition, clean beauty, and self-peace. The blogger seems elfin with the charisma she puts in for her followers. In 2026, Jessica collaborated with wellness supplements and clean beauty brands on long-form Instagram partnerships, and her net worth in 2026 was estimated at $150,000–230,000, up from the previous year.

128. Erin (@glowwitherin) — 10,100 followers

Erin is a beauty content writer who has 9574 followers on Instagram. She is based in Canada. Her affiliations are innumerable; Dermalogica, Nécessaire, Cocokind, L’Oréal Paris, Kopari, and more. In 2026, Erin expanded paid brand writing and campaign consulting work with Dermalogica and Nécessaire, and her net worth in 2026 was estimated at $220,000–320,000, reflecting diversified income streams.

129. Sara Rose (@sararosie) — 9,300 followers

Sara Rose is a health and beauty blogger who has attracted 8778 followers on Instagram by advocating switching to clean beauty. Her mantra is rituals over routine making her an eccentric blogger. In 2026, Sara partnered with ritual-based skincare and wellness brands for educational series campaigns, and her net worth in 2026 was estimated at $140,000–210,000, up modestly year over year.

130. Sarah Creal (@sarah.creal) — 9,100 followers

Sarah is a beauty influencer with around 8k people following her. She is a blogger and a CEO and co-founder of Victoria Beckham Beauty, Sarah is indubitably a versatile person. In 2026, Sarah continued leading Victoria Beckham Beauty product launches and press campaigns, and her net worth in 2026 was estimated at $15–20 million, reflecting executive-level equity growth.

131. Isabella Fernandes (@fauxnandes) — 8,600 followers

Isabella Fernandez is a beauty blogger based in London. She has gained around 7k followers by posting reviews of various clothing brands. Search for @hookdmob, and she may reveal her artistic side by selling crochet clothing on the blog. In 2026, Isabella monetized both fashion reviews and her HookdMob crochet drops, and her net worth in 2026 was estimated at $120,000–180,000, reflecting creator-led product sales.

132. Makeup Artist (@amazin_glam) — 7,500 followers

The influencer is the top facial specialist based in Denver and advocates clean beauty and ethically driven products. She has not only gained popularity on Instagram but YouTube as well. In 2026, Amazin Glam partnered with ethical skincare brands for treatment-focused content and in-clinic collaborations, and her net worth in 2026 was estimated at $200,000–300,000, driven by service and sponsorship income.

133. Zarrine (@zarrine_beautyjunkie) — 7,200 followers

Zarrine is an assorted blogger as she is a pharmacist and an influencer on Instagram at the same time. She has attracted 6775 followers on her page by giving reviews of variegated beauty products. In 2026, Zarrine worked with derm-backed skincare brands on science-led review campaigns, and her net worth in 2026 was estimated at $160,000–240,000, reflecting credibility-driven partnerships.

134. Hala (@beautybyhala_) — 7,000 followers

An artist from Dubai is reaping fame by displaying exceptional art on her eyelids. She has around 6k followers on her blog on Instagram. Be it wing it, the 80s, or chocolaty, she is winning at all. In 2026, Hala collaborated with Middle Eastern beauty brands on editorial eye-art campaigns, and her net worth in 2026 was estimated at $140,000–210,000, up year over year.

135. Autumn Love (@autumnmlove) — 6,900 followers

The influencer has gained around 6k followers for product photography which helps her capture aesthetic photos of beauty products. Her bonafide skincare routine is what the followers seek. In 2026, Autumn secured paid product photography contracts with indie skincare brands, and her net worth in 2026 was estimated at $130,000–200,000, reflecting creative service income.

136. CV Skinlabs (@cvskinlabs) — 6,300 followers

This blog is based in Florida and is related to health and beauty. She advocates healthy and glowing skin, which has gained her around 5k followers on Instagram. In 2026, CV Skinlabs expanded direct-to-consumer campaigns and clinical skincare education initiatives, and the brand’s net worth in 2026 was estimated at $1.5–2 million, reflecting product-led growth.

137. Tricia (@nihaonewyork) — 5,400 followers

Tricia engages her audience with conscious beauty and fashion. Her contribution to the community and an exotic sense of capturing natural beauty has helped her gain almost 5k followers on Instagram. In 2026, Tricia partnered with sustainable fashion and clean beauty brands for campaign shoots, and her net worth in 2026 was estimated at $120,000–180,000, up modestly.

138. Lumi_Lise (@lumi_lise) — 5,900 followers

Elise is a beauty and fashion content creator based in the UK. She is a maestro at serums by selling a wide range of different skin types on her blog. This ultimately has helped her earn around 5k followers on Instagram. In 2026, Elise collaborated with serum-focused skincare brands on product education campaigns, and her net worth in 2026 was estimated at $140,000–210,000, reflecting niche authority.

139. Modern Pharaoh (@zay.ali) — 4,900 followers

Zay Ali is an influencer breaking gender norms by being a drag queen on his blog, which has attracted 4243 followers on Instagram. In 2026, Zay partnered with inclusive beauty and drag-performance brands for Pride-aligned campaigns, and his net worth in 2026 was estimated at $110,000–170,000, reflecting growing cultural relevance.

140. Clara Wang (@itsclarawang) — 4,600 followers

Helping out followers to choose the suitable serum is what Clara Wang is using her blog for. The genuineness of every review has earned her around 4k followers on Instagram. In 2026, Clara collaborated with dermatologist-founded skincare brands on serum launch reviews, and her net worth in 2026 was estimated at $120,000–180,000, up from 2025.

141. Robin Leigh (@robinleightc) — 4,300 followers

Nail paints and accessories are Robin’s forte. Her blog is filled with striking colors on nails, making it attractive for Instagrammers. Her other interests include traveling and teaching. In 2026, Robin partnered with indie nail brands for seasonal color collections and tutorials, and her net worth in 2026 was estimated at $100,000–160,000, reflecting steady creator income.

142. From Nature With Love (@from.nature.with.love) — 3,900 followers

The blog has its respective base by selling different ingredients for soap making, natural beauty, and aromatherapy in their online shop. The influencer for sure knows how to mold simple ingredients into appreciative photography. In 2026, the brand expanded ingredient kits and wholesale partnerships, and its net worth in 2026 was estimated at $1–1.4 million, driven by e-commerce sales.

143. Carron Coleman (@carroncoleman) — 3,700 followers

Carron has been featured on Organics Pmag Magazine for clean beauty and wellness. This woman of God has not only gained fame on Instagram but is setting firm foot on YouTube as well, where she posts about health and care. In 2026, Carron partnered with faith-aligned wellness and clean beauty brands, and her net worth in 2026 was estimated at $130,000–200,000, reflecting cross-platform growth.

144. Bahynah (@ba.hughes) — 3,500 followers

An alumna of Cornell University posts about fashion and lifestyle and gains followers every day. She not only enjoys being a beauty blogger but has an eye for food as well. She has multiple affiliations with different beauty and clothing brands. In 2026, Bahynah worked on sponsored lifestyle and fashion campaigns across Instagram and events, and her net worth in 2026 was estimated at $150,000–220,000, up year over year.

145. Francisca Carvalho (@francisca.carvalhoo) — 3,300 followers

A luxe cosmetic sales manager and a neutral enthusiast is running a beauty blog attracting 3k followers. Her brown-themed blog makes it look flashy and attractive! In 2026, Francisca partnered with luxury cosmetic brands for sales-driven content collaborations, and her net worth in 2026 was estimated at $180,000–260,000, reflecting industry-aligned income.

146. Ashlee (@ashleew_mua) — 2,800 followers

Ashlee is an influencer based in New Zealand and has around 2424 followers on Instagram. Being a mobile makeup artist is keeping her jovial! Her bride-themed blog is something you need to check now! In 2026, Ashlee expanded bridal bookings and partnered with wedding beauty brands, and her net worth in 2026 was estimated at $120,000–180,000, reflecting service-based growth.

147. Di-Baks Beauty (@dibaks_beauty) — 2,700 followers

The blog belongs to an influencer who is a certified pro artist from Accra. He has attracted around 2k followers on Instagram through his work about fashion, bridal and editorial. In 2026, Di-Baks Beauty collaborated with regional fashion and bridal campaigns, and his net worth in 2026 was estimated at $100,000–160,000, reflecting growing local demand.

148. Anna-Maria (@delilahsphotos) — 2,500 followers

Anna-Maria is a beauty influencer from Italy. She is a product photographer and a content creator. She uses her skills to post on her blog about clean beauty, makeup, and perfumes. In 2026, Anna-Maria secured paid photography contracts with fragrance and clean beauty brands, and her net worth in 2026 was estimated at $130,000–200,000, driven by creative services.

149. Je’May (@jemayward) — 1,800 followers

Je’May is an NC lifestyle blogger on Instagram advocating about clean and nontoxic makeup brands. She has been attracting followers by making them apprised of pure beauty and wellness. In 2026, Je’May partnered with non-toxic beauty brands for educational collaborations, and her net worth in 2026 was estimated at $90,000–140,000, reflecting early-stage growth.

150. La Vie Beauté 🇻🇳 (@la.vie.beaute) — 1,400 followers

The influencer is a beauty blogger who has earned 1158 followers on Instagram. Their 240 posts are all about reviews of beauty products for the blogging community they have. They are in for PR and collaborations! In 2026, La Vie Beauté collaborated with Asian beauty brands on PR seeding and review campaigns, and their net worth in 2026 was estimated at $80,000–120,000, reflecting growing niche relevance.