100 Top Beauty Influencers in the U.S. to Follow in 2020


Looking for the list of 100 top beauty influencers in the U.S. to follow in 2020? We have got you covered! With influencer marketing reaching new heights every day, beauty influencers (both skincare and makeup influencers) no longer just serve as a reference point for the latest beauty finds in the market; they have also become beauty powerhouses with many launching their own namesake lines that sell out in hours. Below, we are highlighting 100 top beauty influencers (makeup and skincare influencers) to follow in 2020.

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The Impact of 100 Top Beauty Influencers – Instagram and Youtube Makeup and Skincare Influencers


In less than 12 hours,  Tati Westbrook, one of the top beauty influencers in the U.S., sold out of the eyeshadow palette she had just released. This wasn’t a small-scale launch; according to Westbrook’s October 2019 tweet (which included a screenshot of her Shopify report), she started the day with 100,000 palettes in stock. Before she went to sleep that night, all 100,000 palettes were sold (100,011, to be exact). While the quality of Westbrook’s Textured Neutrals Volume 1 palette might have been incredible, customers were buying into way more than a makeup product—they’re showing support for Westbrook as an individual. It’s no secret that top influencers (especially in the beauty industry) have totally transformed the media landscape and the way customers purchase products. After countless YouTube videos filmed in her home talking to fans and recommending products, it’s not surprising that her viewers would grow to trust her opinion.

Top Beauty Influencers

Read on to discover all the 100 top beauty influencers on Instagram and YouTube that you should be following in 2020.

List of 100 Top Beauty Influencers to Follow in 2020


1. Chiara Ferragni @chiaraferragni 20.1 – million followers

An Italian entrepreneur, fashion influencer and designer, Chiara Ferragni, started her own fashion blog, The Blonde Salad, in 2009 that has turned into a global retail business. With over 20 million followers, Chiara is our no 1 pick for the top 100 beauty influencers on Instagram to follow in 2020. Forbes nominated her as the most powerful influencer in the world in year 2017. Top Beauty Influencer Chiara Ferragni

2. James Charles @jamescharles 18.1 – million followers

NY based famous beauty blogger and makeup influencer, James Charles has 18.9 million subscribers on YouTube, making him the #1 most subscribed beauty guru. He bagged numerous awards and at the age of 17, he became the first male ambassador for cosmetics brand CoverGirl.  Amidst the COVID-19 pandemic, he’s currently hosting Instant Influencer, a new original series of YouTube. Top Beauty Influencer - James Charles

3. Becky G @iambeckyg 25 – million followers

The pop princess Becky G is a versatile entertainer and makeup influencer, who sings, writes songs and has acting talent. She started rapping at the age of 11 and few years later, she was among the thousands performing covers on YouTube. Becky G is also one of the top makeup influencers, and she is the shining face for cosmetics brand CoverGirl. Top Beauty Influencer - Becky G


4. Jeffrey Star @jeffreestar  16.1 – million followers

The most controversial YouTuber, makeup, and skincare influencer, Jeffrey Star started wearing makeup in high school. He used to take his mother’s makeup and experiment with different looks in the bathroom mirror. In 2018, he earned $18 million from his YouTube endeavors which made him the fifth-highest-paid YouTube star as of December 2018. With his cult following and an impressive YouTube channel, Jeffrey is well deserving no 4 on our 100 top beauty influencers list. Top Beauty Influencer - Jeffrey Star

5. Bretman Rock @bretmanrock 14.7 – million followers

Bretman Rock is famous for making insanely hilarious beauty videos, but he is so much more than just a beauty influencer. The YouTube star is also beloved for his sassy personality, quirky sense of humor, and confident style. He’s got millions of followers across his social media accounts, with over 14 million fans on Instagram alone. Top Beauty Influencer - Bretman Rock

6. Nikkie de Jager @nikkietutorials 14 – million followers

Nikkie de Jager – a 24 year Dutch makeup and skincare influencer with her own YouTube channel. By grossing over 13 million subscribers on YouTube, she is one of the top beauty influencers on the internet. Inspired by American TV shows, she starts uploading makeup tutorials to YouTube. Top Beauty Influencer - Nikkie de Jager

7. Makeup By Mario @makeupbymario 7.6 – million followers

Mario Dedivanovic – a top beauty influencer in the makeup industry. He is known for “TheMasterClass” and “TheMasterClass” which inspire many makeup fans and enthusiasts. He is known for working with celebrities, one of which is his muse – Kim Kardashian! Top Beauty Influencer - Mario Dedivanovic

8. Naomi Giannopoulos @vegas_nay 6.7 – million followers

Instant beauty sensation, Naomi Giannopoulos, is popularly known as Vegas Nay commercially and she has over 6 million followers on Instagram. With over 20 years of experience, she is a well-known superstar and appreciated beauty makeup and skincare influencer and one of the top makeup influencers. Top Beauty Influencer - Naomi Giannopoulos

9. Jaclyn Hill @jaclynhill 6.3 – million followers

Jaclyn Hill one of the most successful beauty vloggers and a makeup influencer who taught millions how to apply the right makeup! She has 6.3 followers on Instagram and 5.84 million subscribers on YouTube. As per the report of Glamour, everything touches by Jaclyn Hill sells out quickly. Top Beauty Influencer - Jaclyn Hill

10. Lauren Conrad @laurenconrad 6.1 – million followers

A prominent television personality Lauren Conrad needs no introduction! She’s an entrepreneur, fashion designer, a makeup influencer, and an author, who penned down many bestselling books and launched her own brand. She is well known for featuring in the MTV reality series “Laguna Beach: The Real Orange County” and the spin-off series “The Hills.”Top Beauty Influencer - Lauren Conrad

11. Nikita Dragun @nikita_dragun 6.4 – million followers

Nikita Nguyen – a YouTuber with a net worth of $400,000 makes her one of the top beauty influencers. Nikita has her own brand of makeup called Dragun Beauty. As stated in her YouTube channel, she is “The Mother of Draguns”. Top Beauty Influencer - Nikita Dragun

12. Amra Olevic Reyes @amrezy 5.9 – million followers

Amra Olevic is a sensational makeup influencer and an Instagram super star who keeps running her blog on Instagram called ‘Amrezy.’ With impressive following on Instagram and strong collaborations, Amra Olevic is well deserving no 12 on our 100 top beauty influencers list. She started her career with Sephora and then later on hired by MAC Cosmetics. Due to her partnership with big brands and stunning makeup looks, she is one among the most famous makeup influencers. Top Beauty Influencer - Amra Olevic Reyes

13. Aimee Song @aimeesong 5.5 – million followers

Aimee Song – one of the top beauty influencers in the clothing niche, Aimee has over 5.5 million followers on Instagram. She is known for her collection “Song of Style”. On her website she has a shop of her preferred style. Top Beauty Influencer - Aimee Song

14. Carli Bybel @carlibel 4.9 – million followers

This lady needs no introductions! With a massive following on Instagram and YouTube, Carli is a top makeup influencer who provides content like no other. Whether it is perfecting your date night look or getting to grips with the latest summer fashion trends, Carli is there to break it down for you. Top Beauty Influencer - Carli Bybel

15. Patrick Starrr @patrickstarrr 4.6 – million followers

Everyone needs some Patrick Starr in their life. This makeup and skincare influencer knows how to bring glam and humor into your feed. With some impressive collaborations and a turban to match, Starr brings uniqueness to the beauty blogging world. Top Beauty Influencer - Patrick Starrr

16. Chantel Jeffries @chanteljeffries 4.7 – million followers

Chantel Jeffries is an internationally renowned model, makeup influencer, and social media queen with 4.7 million fans on Instagram and more than 1 million subscribers on YouTube. She also gained fame as the rumored girlfriend of Justin Beiber. Top Beauty Influencer - Chantel Jeffries

17. Manny Gutierrez @mannymua733 4.2 – million followers

Manny Gutierrez aka Manny MUA is one of the world’s foremost makeup influencer and beauty bloggers with over 4 million subscribers and followers on YouTube and Instagram. As one of the current top beauty influencers, he also became the first ever male star ambassador of Maybelline. Last year he launched Lunar Beauty, his own beauty brand. Top Beauty Influencer - Manny Gutierrez

18. Desi Perkins @desiperkins 4.1 – million followers

Desi is no stranger to the beauty blogger scene; she has been posting since 2013. Her make-up tutorials and lifestyle posts are not only informative but also stunning. Without any doubt she’s one of top beauty influencers and she has amassed a huge following, a whopping 4 million followers on Instagram alone and counting! Top Beauty Influencer - Desi Perkins

19. Rachel Levin @rclbeauty101 3.4 – million followers

Rachel Claire Levin is an American YouTuber and makeup and skincare influencer, known for her YouTube channel RCLBeauty101. RCLBeauty101 has been the fastest growing YouTube channel in the world. Top Beauty Influencer - Rachel Levin

20. Tati Westbrook @glamlifeguru 2.7 – million followers

Makeup obsessed Tati, aka GlamLifeGuru is famous for her unbiased product reviews, beauty tips, hauls and tutorial videos. She has 9.5 million subscribers on YouTube and a huge fan following on Instagram.  Tati is one of the top beauty influencers worldwide, and her single JLO inspired YouTube makeup tutorial had an astonishing 10M+ view. Top Beauty Influencer - Tati Westbrook

21. Shayla Mitchell @makeupbyshayla 2.7 – million

Shayla Mitchell, best known as Makeupshayla, is an Instagram and YouTube phenomenon and a top makeup influencer. She launched her YouTube channel in 2012 and gained 742K subscribers. She has earned an extraordinary 2.7 million followers on Instagram. Top Beauty Influencer - Shayla Mitchell

22. Amanda Steele @amandasteele 2.5 – million followers

Amanda Steele is an American beauty blogger, makeup influencer, and CEO-designer of the clothing brand Steele. She is known for her self-titled YouTube channel where she shares makeup, fashion, and other lifestyle-related vlogs. With over 5 million subscribers across her social media platforms, Amanda is considered as one of the most sought-after and one of the top beauty influencers of her generation. Top Beauty Influencer - Amanda Steele

23. Safiya Nygaard @safiyany 2.3 – million followers

Safiya is a beauty influencer based in the United States. She rose to fame for starring in BuzzFeed’s Ladylike series and later on became an individual icon that people love for her eccentric and engaging lifestyle vlogs. On Instagram and YouTube alone, Safiya has gained a massive following of over 10 million loyal subscribers. Top Beauty Influencer - Safiya Nygaard

24. SimplyNailogical @simplynailogical 2.3 – million followers

When it comes to nail-related content, SimplyNailogical is your gal. Cristine Raquel Rotenberg is a Canadian beauty influencer known for her comedic nail art tutorials on YouTube. With over 7.5 million subscribers and collaborations with big brands like F.U.N. Lacquer, SimplyNailogical is no doubt one of the top beauty influencers of the nail care industry. Top Beauty Influencer - SimplyNailogical

25. Kathleen Lights @kathleenlights 2.1 – million followers

Kathleen Lights is a Cuban-American beauty influencer based in Miami. Since she started her YouTube channel in 2013, she has grown over 4 million subscribers and 500 million views. Considered as the beauty guru and one of the top makeup influencers of her generation, Kathleen has collaborated with big makeup brands like ColourPop. Top Beauty Influencer - Kathleen Lights

26. Summer McKeen @summermckeen 2 – million followers

Candid, relevant, and inspiring are three words that best describe this young YouTube royalty. She earned her social media influence by simply being herself—sharing realistic but ultimately empowering content. In 2018, Summer’s huge success led her to land a role in the hit teen web series After-schooled. Top Beauty Influencer -Summer McKeen

27. Huda Kattan @huda 2.1 – million followers

Huda Kattan is an Iraqi-American makeup influencer turned entrepreneur who founded one of this generation’s biggest beauty brands—Huda Beauty. In 2007, she created her YouTube channel with the same name, before she gave birth to a billion-dollar cosmetic giant in 2013. To date, Huda Kattan has gained over 50 million followers across her different social media platforms and is considered to be one of the biggest makeup influencers in the world. Top Beauty Influencer - Huda Kattan

28. Michelle Phan @michellephan 2 – million followers

Michelle Phan is considered as the OG makeup and skincare influencer who started it all. As a pioneering YouTube personality with over a billion of lifetime views, she has come a long way from being one of the top beauty influencers to becoming a beauty entrepreneur—owning and running the famous cosmetic line called EM Cosmetics. Top Beauty Influencer - Michelle Phan

29. Lustrelux @lustrelux 2 – million followers

Katy DeGroot, popularly known as Katy Lustrelux, is an American beauty blogger, makeup influencer and content creator. She is known for her self-titled YouTube channel featuring all things beauty. Her original tutorials, honest reviews, and relatable content managed to grow her social media community to over 4 million followers. Top Beauty Influencer - Katy Lustrelux

30. Emily DiDonato @emilydidinato 2.1 – million followers

American model and a makeup influencer Emily DiDonato is well known in the fashion industry; she has been working as a model for almost 10 years. Her gorgeous blue eyes and generous spirit propelled her to the top of the fashion world. Her charm made her a super star on social media and she has more than 2 million followers on Instagram. Top Beauty Influencer - Emily DiDonato

31. Laura Lee @larlarlee 1.9 – million followers

Laura Lee is a makeup artist slash and beauty blogger slash business woman. She debuted on her self-titled YouTube channel in 2013, which has gained over 4 million loyal Larlees to date. Her social media success led her to collaboration deals with big cosmetic brands like Too Faced, MAC Cosmetics, and Benefit Cosmetics. In 2017, the beauty guru and makeup influencer launched her own line called Laura Lee Los Angeles. Top Beauty Influencer - Laura Lee

32. Nicole Guerriero @nicoleguerriero 1.9 – million followers

Nicole Guerriero is an Argentinian makeup and skincare influencer based in the United States. To date, the beauty guru has grown a massive collective following of over 4 million followers across her channels. Her success as one of the top beauty influencers also paved the way for collaborations with big brands like Anastasia Beverly Hills, where she created her own highlighter product called Nicole Guerriero Glow Kit. Top Beauty Influencer - Nicole Guerriero

33. Kandee Johnson @kandeejohnson 1.8 – million followers

Kandee Johnson is one of the earliest YouTube makeup and skincare influencers who’s widely known for her incredible talent and charming personality. Her makeup transformations, beauty hacks, DIYs, and makeup tutorials contributed in making her one of the top beauty influencers in the world. She has 3.84 million subscribers on YouTube and 1.8 million followers on Instagram. Top Beauty Influencer - Kandee Johnson

34. Jackie Aina @jackieaina 1.5 – million followers

Makeup and beauty artist Jackie Aina is well known for her blunt beauty commentary, great sense of humor and infectious personality. She has earned more than 3.4 million subscribers on YouTube and 1.5 million followers on Instagram and is considered on of the top makeup influencers on YouTube. Top Beauty Influencer - Jackie Aina

35. Christen Dominique @christendominique 1.5 – million followers

Christen Dominique is the phenomenal makeup influencer and a YouTuber. She has inspired millions of people to be creative and confident through her social media channels. To turn her childhood dream into a reality, she launched her own Cosmetics brand Dominique Cosmetics. Top Beauty Influencer - Christen Dominique

36. Shaaanxo @shaaanxo 1.4 – million followers

Shannon Harris aka Shaaanxo is a makeup and skincare influencer and a beauty YouTuber from New Zealand who’s inspiring a massive online community of more than 8 million fans across all platforms. She launched her own beauty brand called xoBeauty, where she sells Italian-made vegan cosmetic brushes, false lashes, beauty blenders, brush cleaner and cosmetics. Top Beauty Influencer - Shaaanxo

37. Raye Boyce @itsmyrayeraye 1.5 – million followers

Raye Boyce is one of the most influential YouTubers and makeup and skincare influencers today. She’s behind the channel ItsMyRayeRaye and is known for her DIY and tutorial videos about hair and makeup. She gained her 1st 1 million subscribers last 2015 and is still gaining followers up until today. Top Beauty Influencer - Raye Boyce

38. Sadia Slay @sadieslayy 1.5 – million followers

Last June 2013, Sadia uploaded her first Instagram post. Who would’ve thought that this beauty influencer will gain over 1.5 million followers on Instagram today? She’s known for her easy makeup tips and tutorials, which a lot of her followers really love. Top Beauty Influencer - Sadia Slay

39. Amanda Ensing @amandaensing 1.4 – million followers

Her channel, TheBeautyBox1211, became known on YouTube not only because of her beauty reviews. She’s also famous because of her great insight on makeup. She’s one of the biggest beauty influencers today not only on YouTube but on Instagram too. Top Beauty Influencer - Amanda Ensing

40. Ingrid Nilsen @ingridnilsen 1.2 – million followers

Ingrid Nilsen is the YouTube sensation who posts fashion, beauty, and lifestyle content to her self-titled channel, which was originally called MissGlamorazzi. Starting as a makeup artist in her younger years, she has pursued this field with seriousness and passion. Today, she’s garnered over 3.6 million subscribers and is one of the most well known makeup influencers who is flourishing in her career. Top Beauty Influencer - Ingrid Nilsen

41. Lauren Curtis @lozcurtis 1.3 – million followers

An Australian top YouTuber and makeup and skincare influencer Lauren Curtis has earned a massive fan following on both Instagram and YouTube due to her amazing makeup and beauty tutorials. This sensational Instagram beauty is also a fashion guru and she’s providing tips and tricks to her 1.3 million fans. Top Beauty Influencer - Lauren Curtis

42. Jade Marie @jadeywadey180 1.3 – million followers

One of the members of the 83 Squad, Jade Marie has gained popularity both on YouTube and Instagram. She’s both an Instagram model and a makeup influencer that has garnered a lot of fans on both platforms. Today, she’s making vlogs together with her 83 Squad members, sharing beauty and lifestyle tips enjoyed by their fans. Top Beauty Influencer - Jade Marie

43. Chloe Morello @chloemorello 1.2 – million followers

Chloe Morello is an Australian beautician, makeup influencer, style guru, and leading YouTube star. She’s uploading informative, educational, and fun tutorials along with reviews on beauty and skincare products, hair styling advice, and tips on personal style. She has more than 2.7 million subscribers on YouTube and 1.2 million followers on Instagram. Top Beauty Influencer - Chloe Morello

44. Alissa Ashley @alissa.ashley 1.1 – million followers

Alissa Ashley is the leading makeup artist who’s popular in the community for assisting more than 2 million subscribers on YouTube with informative and unique beauty tips and tricks. She has a huge fan following on Instagram too. Top Beauty Influencer - Alissa Ashley

45. Yasmin Maya @beautyybird 1.1 – million followers

Professional makeup artist and bilingual beauty vlogger Yasmin Maya is best known for her YouTube channels BeautyyBird and PajaritaBella on which she’s posting in English & Spanish language. This beauty bird has gained a massive fan following on social media platforms. Top Beauty Influencer - Yasmin Maya

46. Dulce Candy @dulcecandy 1.1 – million followers

Dulce Candy is one of the top beauty influencers and fashion vlogger who publishes fun makeup tutorials, fashion advice, and personal stories for her more than 2.9 million subscribers on YouTube. She’s partnered with big brands like Walmart, Target, Macy’s, Old Navy, L’Oreal, Kohls, Walgreens, Cover Girl, & Virgin America. Top Beauty Influencer - Dulce Candy

47. Meghan Rienks @meghanrienks 1 – million followers

Meghan Rienks – a YouTuber, makeup influencer, podcaster, and actress! From a small town to social media stardom, she gained popularity due to her amazing makeup tutorials. She started her YouTube channel in 2010 just out of the boredom and later on she becomes highly influential YouTuber. Top Beauty Influencer - Meghan Rienks

48. Gabriel Zamora @gabrielzamora 936,000 followers

Gabriel Zamora is a YouTube star and social media influencer, recognized for makeup tips and tutorials, product reviews, challenges, vlogs and Spanish videos. He’s also known as the first male makeup artist and makeup influencers to sign with Michelle Phan’s beauty community called Ipsy. Top Beauty Influencer - Gabriel Zamora

49. Haley Wight @cosmobyhaley 877,000 followers

YouTuber star Haley Wight, better known as Cosmobyhaley has a massive fan following on Instagram. She uploaded her first video to her YouTube channel in June of 2015 and within few years she’s among the top beauty influencers for her unique makeup tutorials. Top Beauty Influencer - Haley Wight

50. Tess Christine @tesschristinexo 750,000 followers

Makeup and shopping addicted Tess Christine is a beauty and fashion guru who started her YouTube channel in April of 2011. Being a pro at hair styles, she’s famous for recreating makeup look of celebrities and ‘Get the Look’ video.

Top Beauty Influencer - Tess Christine

51. Marlena Stell @marlenastell 718,000 followers

Marlena Stell is a popular makeup guru and businesswoman who gained a strong fan following on YouTube and other social media platforms. She started her YouTube channel in 2008 and years later she founded her own beauty brand Makeup Geek. She has a mission to empower women through beauty education. Top Beauty Influencer - Marlena Stell

  52. Claire Marshall @heyclaire 683,000 followers

Claire Marshall is a makeup artist, beauty and lifestyle vlogger, fashion, music, and travel blogger. She is one of YouTube’s early adopters who has gained mega fans on Instagram and YouTube with her unique tutorials. Top Beauty Influencer - Claire Marshall

53. Kristin Johns @kristinjohns 644,000 followers

Kristin Johns is an American YouTuber popularly known for her beauty and lifestyle vlogs. She is married to Marcus Johns, who is a Viner. She acquired major fan following through vlogging, question and answer videos as well as makeup related videos. Top Beauty Influencer - Kristin Johns

54. Lisette @lisette 554,000 followers

Lisette is famous for her hair and makeup related tutorials on YouTube. She posted her first YouTube video, “Keratin Hair Treatment Before and After” in 2012 and now she has 2.8 million subscribers. Top Beauty Influencer - Lisette

55. Sophia Chang @sophiachang 539,000 followers

Korean-American makeup artist Sophia Chang started her YouTube channel in July of 2009. She’s breaking down the beauty trends with perfect easy-to-follow makeup tutorials. Top Beauty Influencer - Sophia Chang

56. Genelle Seldon @genelleseldon 473,000 followers

Genelle Seldon is a YouTube star, beauty influencer and singer. She has accumulated a huge fan following on Instagram and YouTube due to her beauty, lifestyle, and fashion tutorials and vlogging entries. Top Beauty Influencer - Genelle Seldon

57. Stephanie Ledda @smlx0 472,000 followers

Stephanie Ledda launched her channel SMLx0 in in November 2009 and started posting makeup tutorials and other beauty and fashion related stuff. She has over 1 million subscribers on YouTube, and more than 460K followers on Instagram. Top Beauty Influencer - Stephanie Ledda

58. Nyma Tang @nymatang 474,000 followers

The rising makeup influencer, Nyma Tang has established herself on YouTube with her hit video series “The Darkest Shade”. She’s well known in the beauty industry for her extremely dark complexion. She’s uploading makeup products reviews and beauty tutorials on her self-titled YouTube channel. Top Beauty Influencer - Nyma Tang

59. Katie Jane Hughes @katiejanehughes 498,000 followers

Katie Jane Hughes is a British makeup artist who’s becoming famous for redefining makeup and skin care. Her veritable treasure trove of beauty tips, tricks, and hacks on Instagram & YouTube are making her extraordinary in the industry. She has worked as an ambassador for Butter London. Top Beauty Influencer - Katie Jane Hughes

60. RawBeautyKristi @rawbeautykristi 432,000 followers

RawBeautyKristi is a self-taught makeup artist and beauty vlogger on YouTube. She launched her YouTube channel in 2013 and started uploading beauty products reviews, makeup tutorials, and vlogs about life, love, and more. Top Beauty Influencer - RawBeautyKristi

61. Tailor Made Jane @tailormadejane 442,000 followers

Shaina Simmons is a makeup guru who’s running the popular channel Tailormadejane, where she shares a wide variety of beauty tutorials on YouTube & Instagram. She has gained over 1 million fans on social media platforms. Top Beauty Influencer - Tailor Made Jane

62. Julie Sarinana @juliesarinana 404,000 followers

Julie Sarinana aka Sincerely Jules is a fashion and beauty blogger. She’s popular among the community for sharing her personal thoughts, fashion tips, and travel adventures. Top Beauty Influencer - Julie Sarinana

63. Cohl @cohlsworld 374,000 followers

Cohl is a competitive cheerleader who became a state champion and 7-time national champion. He’s famous on social media for sharing unbiased product reviews and a variety of makeup skills & tutorials. Top Beauty Influencer - Cohl

64. Cole Carrigan @colecarrigan 360,000 followers

Cole Carrigan is a self-taught makeup artist who is widely known for his elaborative designs for high fashion events and FX makeup. Apart from being an ambassador for several different makeup and beauty brands, he is also popular for having an association with Jeffree Star to design Halloween makeup. Top Beauty Influencer - Cole Carrigan

64. Diana Saldana @dianachantel 390,000 followers

Diana Saldana is a popular beauty model and blogger who’s famous for her self-titled YouTube channel. She has accumulated over 750K subscribers on YouTube and 390K followers on Instagram, Before this fame, she won the 2011 Miss San Juan and Miss Dominican Republic USA beauty pageants and went on to be crowned 2013’s Miss Manhattan New York USA. Top Beauty Influencer - Diana Saldana

66. SaraBeautyCorner @sarabeautycorner 352,000 followers

SaraBeautyCorner is the leading beauty influencer, specialized in nail art, DIY, fashion, and makeup. She launched her YouTube channel in October of 2012 and then there was no turning back! You can find the coolest and funniest beauty videos along with other awesome stuff on her channels. Top Beauty Influencer - SaraBeautyCorner

67. Cydnee Black @cydbee 328,000 followers

Cydnee Black is a freelance makeup artist for MAC cosmetics who publishes makeup tutorials, hair tutorials, vlogs, beauty, style and advice videos on her self-titled channel. She has gained more than 1 million subscribers on YouTube and 328K Instagram followers. Top Beauty Influencer - Cydnee Black

68. Roxette Arisa Howe @roxettearisa 326,000 followers

Beauty, health, and skincare enthusiast Roxette Arisa is well known for her eponymous YouTube channel. She has attained more than 1.19 million subscribers on YouTube and 326K followers on Instagram by creating makeup tutorials, product reviews, and haul videos. Top Beauty Influencer - Roxette Arisa Howe

69. Madelynn De La Rosa @madewin 277,000 followers

Beauty influencer and compassionate YouTuber Madelynn De La Rosa is highly recognized for her classic fashion and vegan lifestyle. She has 957K subscribers on YouTube and 277K followers on Instagram. Top Beauty Influencer - Madelynn De La Rosa

70. Tatiana Ringsby @tringsby 313,000 followers

Model and social media star Tatiana Ringsby is well known for being a part of the collaborative channel The Rad and Reckless. She has her self-titled YouTube channel too with 425K active subscribers. She uploads vlogs on modeling journey, travels, health and fitness, beauty and makeup tutorials. Top Beauty Influencer - Tatiana Ringsby

71. Thomas Halbert @thomashalbert 334,000 followers

Beauty influencer and makeup artist Thomas Halbert is familiar for his selfie-filled Instagram account with over 250K followers. He posts regular makeup tutorials, product reviews, and beauty vlogs on his self-titled YouTube channel. Top Beauty Influencer - Thomas Halbert

72. Jkissa @jkissa 292,000 followers

Pro Oreo Eater and Puppy lover Jkissa is a LA based beauty guru and makeup artist who has over 292K followers on Instagram and 342K subscribers on YouTube. She uploads new videos to her JkissaMakeup Channel on YouTube from her Hollywood Studio every Tuesday, Thursday and Sunday. Top Beauty Influencer - Jkissa

73. Penelope Gwen @pennold 303,000 followers

Penelope Gwen is a self-taught British makeup artist, model and social media influencer who shares creative endeavors and modeling content on Instagram for her 303K followers. She was featured as the cover of HUF Magazine and as a model and makeup artist for Bristol Life Magazine. Top Beauty Influencer - Penelope Gwen

74. Melisssa Alatorre @melissaalatorre 283,000 followers

Melissa Alatorre is a Mexican-American pro makeup artist who has earned 653K subscribers on her YouTube channel and 283K followers on Instagram. She’s posting new stuff every week to inspire and teach the aspiring makeup artist and makeup addicts. Top Beauty Influencer - Melisssa Alatorre

75. Nam Vo @namvo 320,000 followers

Makeup artist Nam Vo is widely known for her signature style called the Nam Vo Glow. Her work has been featured across magazines like Elle and British Vogue, and she’s worked with clients like Marc Jacobs Beauty, Ole Henriksen, Oribe and Bobbi Brown. More than 320K fans are following her on Instagram. Top Beauty Influencer - Nam Vo

76. Emily Noel @emilynoel83 265,000 followers

An award-winning news anchor, beauty blogger, and YouTuber Emily Noel is known for her emilynoel83 channel and the blog Beauty Broadcast. Apart from being featured in Elle magazine and the New York Times, she has over 1 million subscribers on YouTube and 265K followers on Instagram. Top Beauty Influencer - Emily Noel

77. Deepica Mutyala @deepica 281,000 followers

Deepica Mutyala is the founder and CEO of Live Tinted, a multicultural community about beauty and culture. She is renowned for her eponymous channel where she shares beauty and makeup related tutorials, as well as her fashion advice vlogs. She has amassed more than 281K Instagram followers and 269K YouTube subscribers. Top Beauty Influencer - Deepica Mutyala

78. Sona Gasparian @sonagasparian 251,000 followers

With 764K YouTube subscribers and 251K Instagram followers, Sona Gasparian is holding a position among top 100 beauty influencers in the US. She’s a professional makeup artist, blogger, and vlogger who posts stuff related to beauty, skincare, hair, fashion and lifestyle. Top Beauty Influencer - Sona Gasparian

79. Rocio Cervantes @rocioceja_ 221,000 followers

Makeup fanatic Rocio Cervantes is familiar for her unique styles and techniques and she’s the ‘Queen of Blending’ as per her followers. She’s changing the game in YouTube makeup community and her makeup videos are absolutely entertaining to watch. Top Beauty Influencer - Rocio Cervantes

80. Kianna Naomi @kiannanaomi 218,000 followers

Kianna Naomi is LA based film actress, YouTube vlogger and clothing enthusiast, who’s sharing fashion, styling and lifestyle videos. She has 912K subscribers on YouTube and 218K followers on Instagram. Top Beauty Influencer - Kianna Naomi

81. Leyla Rose @leyla 195,000 followers

Makeup artist Leyla Rose gained popularity for her self-titled YouTube channel and she has earned more than 1.1 followers on it by posting product reviews, clothing hauls, makeup tutorials and related stuff. Top Beauty Influencer - Leyla Rose

82. Michelle Choi @michellechoii 223,000 followers

Michelle Choi is a beauty and lifestyle guru with an easygoing introductory style and a decent eye for an extraordinary look. She shares her personal insights and experiences to influence her 560K YouTube subscribers and 223K Instagram followers. Top Beauty Influencer - Michelle Choi

83. Alexandra Beth @alexandrasgirlytalk 191,999 followers

Alexandra Beth is one of the most influential YouTubers today. She’s behind the channel AlexandrasGirlyTalk and is widely known for her DIY, hair and makeup tutorial videos. She has accumulated more than 3.5 million subscribers to her channel. Top Beauty Influencer - Alexandra Beth

84. Eman @eman 170,000 followers

A pro makeup artist and beauty influencer Eman, is LA based, Egyptian-Canadian stunner, who has been active on YouTube since 2009. She has amassed more than 944K YouTube subscribers and 170K Instagram followers earning her a place in our top beauty influencers list. To pursue her passion as a makeup artist, she left behind a career in finance. Top Beauty Influencer - Eman

85. Taylor Wynn @taylorwynn 168,000 followers

With 815K pals on YouTube subscribers and 168K fans on Instagram, Taylor Wynn is holding a position in our list of 100 top beauty influencers in the US. She’s known for her fashion and beauty-centric YouTube channel that features makeup tutorials and product reviews as well as lifestyle content and travel vlogs. Top Beauty Influencer - Taylor Wynn

86. Briana Marie @bmarie___ 147,000 followers

21 year self-taught makeup pro and fashionista, Briana Marie began modeling at the age of five and featured in campaigns for Wamart, KFC, Old Navy, Walt Disney, FPL and other brands. She has 237K subscribers on YouTube and 147K followers on Instagram. Top Beauty Influencer - Briana Marie

87. Allison Ellis @makeupbyalli 139,000 followers

Makeup addicted Allison Ellis is a beauty vlogger whose makeup tutorials and routine videos have attained her 743K subscribers on YouTube. She’s best known for her dazzling beauty tips and makeup and hair tutorials. Top Beauty Influencer - Allison Ellis

88. Strashme @strashme 558,000 followers

Strashme aka Ashley Strong is a beauty and cosmetics influencer from Alaska and has more than 558K followers on Instagram. She has won James Charles’ new reality show on YouTube, Instant Influencer. Top Beauty Influencer - Strashme

89. Kayley Melissa @kayleymelissa 129,000 followers

Kayley Melissa is a hair braiding enthusiast and YouTube content creator who has attained more than 1.4 million subscribers through her creative and cozy hairstyles videos. She’s focusing on creating lifestyle tutorials, character recreations and quick hairstyles vlogs for everyone. Top Beauty Influencer - Kayley Melissa

90. MakeupByJesi @makeupbyjesi 123,000 followers

Beauty influencer and compassionate makeup artist Jesi is best known for her eponymous YouTube channel. She has 181K subscribers on YouTube and 123K followers on Instagram. Top Beauty Influencer - MakeupByJesi

91. Rosa @beautybyrosita 126,000 followers

Rosa is one of the top NYC influencers and a makeup artist who is becoming popular among community for her makeup tutorials, tips & tricks, hauls and more. She has gained 304K subscribers on YouTube and 126K followers on Instagram. Top Beauty Influencer - Rosa

92. Stephanie Liu Hjelmeseth @honeynsilk 105,000 followers

Style blogger Stephanie Liu Hjelmeseth is pursuing a spirited life of style and adventure through her blog, Honey & Silk. Due to her romantic lifestyle and unique taste on fashion, she has been able to make a successful place among the 100 top beauty influencers. Top Beauty Influencer - Stephanie Liu Hjelmeseth

93. Mirella Bernal @mirellabelle 54,900 followers

Beauty blogger Mirella Bernal started her YouTube channel in June of 2011 and her most popular video ‘how to get huge, long lashes’ has attained 2 million views. She’s uploading tutorials, vlogs, reviews and hauls every week for her 273K subscribers. Top Beauty Influencer - Mirella Bernal

94. Amy Serrano @amyserrano 47,600 followers

Amy Serrano is a beauty junkie and die-hard fashion lover who’s widely known for her eponymous YouTube channel’s content. Her makeup, hair, and fashion tutorials are making her popular among millions of fans on social media. Top Beauty Influencer - Amy Serrano

95. Darcei Amanda @missdarcei 67,800 followers

Beauty vlogger Darcei Amanda launched her YouTube channel MissDarcei in August 2010 and gained fame for beauty vlogging through Korean makeup tutorials, routines, and product reviews. She has amassed more than 730K YouTube subscribers and 67K Instagram followers. Top Beauty Influencer - Darcei Amanda

96. Tamira Laboy @tamirajarrel 37,200 followers

Tamira Laboy started her YouTube channel in February 2013 and has amassed more than 56K subscribers. She has gained popularity on social media for her beauty, lifestyle, and fashion tutorials and advice vlogs. Top Beauty Influencer - Tamira Laboy

97. Shannon Harris @shanmharris 31,800 followers

Born and raised in Barbados, Shannon Harris became Miss Universe Barbados in 2016. This model and beauty queen is gaining popularity day by day in influencers market and she has more than 31K followers on Instagram. Top Beauty Influencer - Shannon Harris

98. Bri @blissfulbrii_27,000 followers

Self-taught makeup artist BRI is an American beauty YouTuber whose makeup tutorials, hauls, product reviews and clothing try-ons have earned her more than 135K subscribers so far. Top Beauty Influencer - Bri

99. Joanna Spicer @joanna_spicer 24,800 followers

Joanna Spicer is the leading social media personality who rose to fame for her eponymous YouTube channel. She gained populaity for her random vlogs as well as her beauty and makeup tutorials. Top Beauty Influencer - Joanna Spicer

100. KatesBeautyStation @katesbeautystation 19,900 followers

Beauty and lifestyle guru Kate started her YouTube channel KatesBeautyChannel in July 2013. She has gained more than 107K subscribers by posting vlogs, hauls, and makeup tutorials. Top Beauty Influencer - KatesBeautyStation

ROI and other KPIs of 100 Top Beauty Influencers on Instagram and YouTube (Makeup and Skincare Influencers)


Westbrook and other top beauty influencers have an incredible impact on consumer behavior (see A&E case study detailing 400% increase in foot traffic as a result of influencer campaign). They serve as a reliable, friend-like resource for reviews and recommendations. According to a 2016 case study by TapInfluence, influencer marketing generates as much as 11 times banner ad ROI.

Westbrook is not alone in her sales success – Huda Kattan, another 100 top beauty influencers on Instagram on our list has earned a staggering net worth of $610 million USD since launching her beauty blog back in 2010 and her cosmetics line in 2013. Because of these staggering numbers, brands are dedicating more and more of their budgets to top beauty influencers over traditional advertisements (see some of A&E’s popular beauty influencer marketing campaigns). According to research by Harvard Business School MBA graduate Alessia Vettese, global spending of influencer marketing rose from $2 billion in 2017 to about $8 billion in 2019. Beauty brands in particular are responsible for this growth.

Beauty giant Estee Lauder is spending a whopping 75% of its marketing budget on digital marketing, particularly social media influencers. Here, we’ve outlined the 100 top beauty influencers that you should be following in 2020. Please note that while celebrities like the Kardashians and Shay Mitchell of Pretty Little Liars fame have infiltrated beauty influencer marketing due to their built-in audience, we’ve decided to keep this list limited to beauty influencers who are almost exclusively dedicated to, for lack of a better word, influencing. These influencers use their platforms to inspire beauty looks, provide tips for healthy and glowing skin, and, of course, recommend products to their followers via brand partnerships.

The Future of Beauty Influencer Marketing within Industry


While the industry is subject to change, it doesn’t look like influencer marketing will be slowing down anytime soon. Vettese predicts that global spending will jump from $8 billion in 2019 all the way to $15 billion by 2022. Hopefully, this list of 100 top beauty influencers in 2020 can help you expand your business horizons in the upcoming year.